Something for everyone at See page 25 for more information www.
No 1:1220
WEDNESDAY OCTOBER 15, 2014
ADVERTISING HOTLINE: 5832 8900
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DON’T MISS THIS OPPORTUNITY TO
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BUSINESSES URGED TO ATTEND WORKSHOPS GREATER Shepparton City Council has secured funding for two free workshops on ‘branding’ and ‘visual marketing’ designed to help boost your businesses potential. As well as these free workshops, they have also secured six one-on-one free consultations to assist six lucky businesses to develop plans based on their own individual needs.
Pictured from left, Greater Shepparton City Council Economic Development Project Officer, Rohan Sali, Shepparton Chamber of Commerce and Industry Executive Officer, Lucy Cerrone and Shepparton Show Me Co-ordinator, Mat Innes-Irons.
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Coordinated by Greater Shepparton City Council with the support of Shepparton Show Me and Shepparton Chamber of Commerce and Industry, the workshops have been made available thanks to the funding secured through the Victorian Government’s ‘Streetlife’ project, which aims to support business development in local shopping precincts. The project will focus on branding and visual merchandising strategies using a combination of two workshops. The first workshop based around branding will be held on Wednesday, 12 November at the GV Hotel’s Classic Room from 6pm to 8pm. The second workshop, covering visual merchandising will be held on Wednesday, 19 November at the GV Hotel’s Classic Room from 6pm to 8pm. The program will share state-of-the-art branding strategies in combination with the latest visual merchandising strategies and aims to increase the immediate foot traffic, immediate sales and profit margins of selected participating businesses. The workshops will also address leakage of sales to other shopping precincts and sales platforms through the creation of a strong individual brand identity for each business reflected in their visual merchandising. The workshops will also identify areas of growth for longer-term customer satisfaction, retention and brand loyalty, increase the awareness of the value of branding and visual merchandising and its impact on business performance as well as help businesses develop skills in branding and visual merchandising. There will also be a unique opportunity for six businesses to take part in six hours of one-on-one consultations to develop and implement a 12 month visual merchandising and branding plan specific to their own business. Shepparton Show Me Co-ordinator, Mat Innes-Irons said, “These workshops are a huge advantage for businesses and shouldn’t be missed. “The outside of a business says a lot about the inside and can affect the success of a business. What these workshops are designed to do is help with that. “I encourage all businesses to get on board.” Greater Shepparton City Council Economic Development Project Officer, Rohan Sali said, “It is important that businesses get behind these free workshops, which will provide an opportunity to benefit their business. “If we don’t get support behind these types of initiatives, it will be harder to obtain funding for them and they are only designed to assist business in Greater Shepparton. “We’re hoping that businesses want to improve themselves. Why wouldn’t you want to do that, especially if it is going to improve your business and translate into increased profitability? “There is also the opportunity to have one-on-one consultations and to make an application, jump on the Shepparton Show Me website.” Shepparton Chamber of Commerce and Industry Executive Officer, Lucy Cerrone said, “This important initiative is something that businesses shouldn’t pass up. It’s not every day that there is the opportunity to get such a helping hand to boost your business and we encourage all chamber members to get involved. “These workshops will provide the perfect platform to see your business thrive and having a thriving business community means that the rest of the community is healthy and strong.” The two workshops being held are free to business owners within Greater Shepparton and those interested in this unique opportunity must RSVP by Friday, 7 November to rohan.sali@shepparton.vic.gov.au Local businesses interested in being selected to take part in the one-on-one consultation process will be required to fill out an application form that can be downloaded from www.sheppartonshowme.com.au and submit it by Monday, 20 October. For further information, contact Rohan Sali on 5832 9857 or via rohan.sali@shepparton.vic.gov.au
OWN YOUR OWN BUSINESS? Greater Shepparton City Council have secured funding for six lucky businesses to benefit from these free sessions that consist of:
HERE’S YOUR CHANCE TO SECURE ONE OF 6 FREE ONE-ON-ONE CONSULTANCY SESSIONS TO HELP GET YOUR BUSINESS BOOMING!
ü Two x 2.5 hour blocks ü One x 1 hour follow-up session ü Develop and implement a 12 month state-of-the-art Visual Merchandising and Branding Plan specific to your business
Workshop #1
BRANDING WORKSHOP
WEDNESDAY 12TH NOV 6PM-8PM GV HOTEL CLASSIC ROOM
GRETCHEN HILLHOUSE
Ever noticed how some businesses just ‘feel right’ and have people keen to get in the door and stay in? Ever wondered how some businesses seem to be kicking goals from day one? Ever wanted to know how they do it? Come along and learn how to use Branding to:
use branding to help your business boom!
ü Grow sales ü Increase your profit margin ü Attract and retain customers Book your FREE space now! RSVP by Friday 7th November to rohan.sali@shepparton.vic.gov.au
Workshop #2
VISUAL MERCHANDISING WORKSHOP Ever wondered how some businesses get that ‘special something’ in their window displays? Ever noticed how some shops just ‘look right’ and you want to go in and stay in? Ever wondered how some businesses have people beating down their door and returning again and again?
WEDNESDAY 19TH NOV 6PM-8PM
GET YOUR BUSINESS BOOMING This is a fantastic opportunity so apply today!
To apply, download an application form from www.sheppshowme.com.au, complete and return by 5pm Monday 20 October 2014 to rohan.sali@Shepparton.vic.gov.au or Greater Shepparton City Council reception, 90 Welsford St, Shepparton.
For more information contact Rohan Sali on 5832 9857 or rohan.sali@shepparton.vic.gov.au Download an application form by visiting www.sheppartonshowme.com.au and follow the link.
Come along and learn how to use Visual Merchandising to:
GV HOTEL CLASSIC ROOM
ü Grow sales ü Increase your profit margin ü Attract and retain customers Book your FREE space now!
RSVP by Friday 7th November to rohan.sali@shepparton.vic.gov.au
Proudly bought to you by
With over 15 years of experience in business, Gretchen is following an earlier career lecturing in art and design at universities. She operated her first jewellery and clothing design business as a retailer for two years, before restructuring as a wholesaler to supply over 100 stores around Australia, then developed her staff and business to export capacity to serve Europe and Argentina. Along the way she attracted quite a few international design awards and has represented Australia four times, before turning her attention to coaching other business people who approached her for help. She now enjoys working with businesses, organisations and regions through her consultancy specialising in business coaching, leadership development, brand development, customer service development and visual merchandising. Gretchen divides her time between her home in Castlemaine and a family property in Rutherglen and enjoys sharing her skills to enable other regional businesses and communities to succeed. Gretchen holds postgraduate qualifications in Visual Art and Design, undergraduate qualifications in Psychology, a Certificate IV in Business Management and a Certificate IV in Workplace Training and Assessment. Gretchen is a graduate of the Compass Women in Leadership Program and is accredited in extended dominance, influence, submissive and compliance behavioural profiling, neuro-linguistic programming, neuro-associative conditioning, behavioural patterning and is a master coach of executive coaching, business coaching, leadership coaching, life coaching and strategic coaching. Gretchen is also a Professional Member of the International Coaching Federation and the International Coaching Guild.’
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RIDING FOR A CURE page 3
Travel Adviser Northern Arnhem Land
page 18
SCONES GET CONSECUTIVE ‘PEACHY WIN’
page 24
Celebration of a milestone
Exciting changes for local popular Hundreds attend opening of historic Furphy Museum attraction? SPC ARDMONA KidsTown could see the addition of camp-style accommodation, commercial kitchen facilities and an education and recreation program at the playground, after the Victorian Coalition Government announced it would be investing $30,000 toward conducting a study on the attraction’s potential. Expected to be completed in June next year, the $45,000 SPC Ardmona KidsTown Tourism and Economic Opportunities for the Region Project will look at market research into infrastructure required for workshops, festivals and events, a feasibility study on delivering food and culture programs, and an investigation of possible partnerships with key education, business and tourism organisations. Continued on page 23
Pictured clockwise: 150 YEARS; BEST YET TO COME… From left, The Nationals Candidate for Shepparton, Greg Barr, Minister for Children and Early Childhood Development, Wendy Lovell, Furphy Foundry Director, Sam Furphy, J Furphy & Sons Managing Director, Adam Furphy, Member for Shepparton, Jeanette Powell, Nationals Senator for Victoria, Bridget McKenzie and Deputy Premier, Peter Ryan. HISTORIC OCCASION… Pictured, Former Director of Furphy Foundry, Roger Furphy addressing the hundreds who gathered to help the Furphy family celebrate 150 years. A PAST OF SUCCESSES… Pictured (left), Furphy Foundry Director, Sam Furphy, and J Furphy & Sons Managing Director, Adam Furphy (right) showing Deputy Premier, Peter Ryan through the new Furphy Museum. ICONIC WATER CART… Pictured, A Clydesdale pulling an original Furphy Water Cart at the company’s 150 th celebrations on the weekend. Photos: David Lee.
By David Lee HUNDREDS turned out to help the Furphy family celebrate their 150th milestone at the weekend, with a special two day event at the Shepparton Motor Museum that saw Deputy Premier, Peter Ryan officially open the Furphy Museum. Kicking off with a car rally that retraced the steps of John Furphy, founder of the Furphy
businesses, the event had a few surprises for those in attendance, with a Clydesdale hauling an original Furphy Water Cart, a song based on the Furphy motto, Good Better Best, was performed and blacksmith demonstrations were carried out as well as the re-barrelling of a Furphy Water Cart. Furphy Foundry Director, Sam Furphy said, “I was absolutely thrilled with the number of
people who attended. Many suppliers, family, staff and people from the broader community made the event a great success. “Not only was it a great celebration but the weather was very kind to us. I would like to thank all people and dignitaries who attended as well as everyone who made the celebrations what they were.”