Deck 2024 AVE

7th ANNUAL ADVENTURE VAN EXPO® 2024 DATES & LOCATIONS: April 13-14 Scottsdale, AZ April 27-28 Austin, TX May 4-5 San Juan Capistrano, CA May 11-12 Santa Rosa, CA Hood River, OR June 22-23 June 29-30 Boise, ID July 27-28 Evergreen, CO Topsfield, MA August 3-4 September 7-8 Enumclaw, WA September 14-15 Palisades Tahoe, CA October 19-20 Big Bear, CA October 26-27 Ventura, CA

2024

TABLE OF CONTENTS About the Expo Becoming a Vendor at the Show Sourcebook Email Advertising

Ask About: (Not included in this document.)

Blog Articles Directory Social Media After Show B2B Meetup Videos

4 6 8 18

For All Show Bookings: Contact Neil Morse neil@adventurevanexpo.com For Email, Sourcebook, Blog Articles, or Video Contact Vinnie Zacha-Herthel vinnie@adventurevanexpo.com

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ABOUT THE EXPO

The Show: The main attraction is the custom built adventure vans. These vehicles are mostly Mercedes Benz Sprinters, Ford Transits and Ram Promasters. At the show, you’ll see the latest innovations in solar, sleeping spaces, lighting, off-road components, and much more. Everything you would want to see in a Class B RV. In addition to Vans, the expo hosts Truck Campers, Travel Trailers, Roof-Top Tents, and other products an outdoor vehicle enthusiast would enjoy.

4 | About the Expo

At the show, vehicles and booths are open house, with live music both day and night.

We have a top tier demographic attending the show who like to shop. Generally our shows are paid attendance, which reduces the number of tire kickers.

• National show with presence in the best van markets in the county.

• 6000 to 7,500+ Capacity per Weekend and Growing.

• Around 100 Vendors per Show.

• Great B2B Opportunities.

• Radio, Print, and Web Advertising.

• Robust Social Media.

• 52K+ IG followers, Posting daily.

• 26,000+ Person Email List.

• 25,000+ Monthly Web Traffic.

• Van Tours Available on YouTube.

“

We have been very impressed with the quality and turnout of a ll of the shows that A.V.E. has put on. They have been well w orth the time and we have g otten a lot of value out of them.

- K. Gorham, Aluminess

“

Partial List of Exhibitors: Mercedes Benz Sprinter Airstream Winnebego Tourig Van Compass Storyteller RV Benchmark Vehicles La Mesa RV Owl Van Engineering Quigley Aluminess Roam Rest CA Tuned Four Wheel Camper Adventure Wagon RRE Global Vannon RB Components Sportsmobile Agile Offroad Flarespace

Demographics Age: Under 24 24-35 36-45 46-55 56-65

8% 18% 26% 28% 20%

Income: Declined Answer Under $40,000 $40,000 - $80,000 $80,000 - $160,00 $160,000 +

17% 4% 13% 38% 28%

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SHOW HOST MARKET RATE

PLATINUM

50x50 Best Placement in the Venue. All Benefits of Title Sponsorship.

• Vinyl Banner Hung at Venue • Free Newsletter Top Block • Inquire to Host Saturday Vendor Cocktail Party

50x50 2nd Best Placement in the Venue. All Benefits of Title Sponsorship.

• Free Newsletter Block

$3500 - $5000

LEVEL Site Dimensions (Feet) 1 Van 2 Vans

$2500

$2,000

$1,000

$800

$500

Title

Gold

Silver

Bronze

Tent

25x50 X X

25x40 X X

25x30 X

25x30 X

10x10

(Limit 8)

+$300 per Extra Van (Limit 2) Camping Instagram Carousel Inclusion 1 Social Media Post FB/IG 2 Social Media Post FB/IG Logo on Website Discounted Email Blocks Logo Link in Newsletter

SILVER GOLD TITLE HOST / PLATINUM MAIN ENTRANCE

6

| Exhibition

X X

X X

X X

X

X

X X X X X

GENERAL SHOW LAYOUT

BRONZE

X

X X X

X

LOGO IN NEWSLETTER EXAMPLE

WE’D LOVE TO HAVE YOU JOIN US AT THE ADVENTURE VAN EXPO As we gear up for another season of showing off the best of the best in the outdoor adventure van industry, we invite you to join us as a sponsor. Our show promises a unique opportunity to connect with an active audience who’s passionate about outdoor vehicles and exploration. With a top-tier demographic, tons of show promotion, and great B2B networking, your business is sure to receive unparalleled value as a part of the show.

If you’re ready to elevate your brand in the world of adventure vehicles, contact us today to explore the possibilities. Let’s embark on this exciting journey together and make the upcoming season an unforgettable experience for all.

To join us in person as a vendor at the show, contact Neil Morse for booking. neil@adventurevanexpo.com www.adventurevanexpo.com/exhibitors @adventurevanxpo

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NEW THIS SEASON: PHYSICAL PRINT SOURCEBOOK

8 | Sourcebook

As you may know, our expo attracts adventure enthusiasts, outdoor lovers, and industry professionals from all around. To enhance the overall experience for attendees, we’re creating a captivating Sourcebook that will serve as a guide to the event and a keepsake for all those who attend.

These will be FREE for guests as they enter the show venue.

This will be a 5.5 x 8.5 inch Digest.

We’d like to offer you the opportunity to place an advertisement in the Sourcebook!

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Here’s why you should seize this unique advertising opportunity: Reach Your Target Audience:

Long-lasting Exposure:

With thousands of attendees per show and a total of 12 shows this season, our sourcebook will be distributed to them as they enter the venue, ensuring your brand is exposed to the right demographic.

Unlike traditional advertising methods, the sourcebook serves as a tangible keepsake that attendees are likely to hold onto and revisit, providing your brand with long-lasting exposure beyond the event. Remain top-of-mind after the expo when our attendees return home and start planning large purchases.

High-Quality Design:

These Print Ads are also Digital:

Our team is committed to creating a visually appealing and professionally designed sourcebook that will showcase your products and services in the best light possible.

In addition to physical print copies at the show, the sourcebook will accessible on the homepage of AdventureVanExpo.com. Our website totaled 170k+ pageviews in 2023, with more projected for 2024. This enables your ad to be clicked on as well, directing traffic to your website.

Tangible:

No Cost Inclusion:

As you may know, its not uncommon for the purchaser of a 6-figure adventure van to be fairly older. Some in this age category are not online often, so all digital marketing efforts are in vain to this demographic. The sourcebook is an opportunity to hedge your marketing dollars against a digital campaign and get in front of those harder to reach clienteles.

If you’re not interested in placing an ad, your business will receive a no-cost inclusion with your business name, category, and website.

Provided you sign up for at least one show prior to the final due date of this sourcebook.

10 | Sourcebook

GOALS Print copies in the hands of 10,000 attendees.

20,000 digital views.

To help reach these numbers, this sourcebook will be: Included in 5 emails across the season to our 26k subscribers Included in 10 social media posts across the season to 48k+ followers As well as being embedded on our website with 170k+ PAGE VIEWS

10,000

+ Many More

Copies of the spring edition, hot off the press!

The digital version of the Spring edition is live on Adventurevanexpo.com.

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Advertising Spots Available Advertisements: Ads can range from a simple design featuring your logo on top of an image to more complex layouts showcasing multiple products. As long as you can fit everything in while maintaining legibility, simply choose an ad size, provide the content, and we’ll take care of the rest!

Front & Back Cover: Get the cover and be the first impression! Plus, be seen by everyone who interacts with the soucrebook, whether they read the whole thing or not.

In addition to the front or back cover, you will also be able to place a full page ad on the opposite side.

Obviously there can only be one front and back cover.

So, we’ll have a selection process if multiple vendors would like to claim that spot.

• Front Cover • Back Cover

$3000 $2000

Sizing: 2 Page Spread Full Page Half Page Quarter Page

12 | Sourcebook

11x8.5 Landscape 5.5x8.5 Portrait 5.5x4.25 Landscape 2.75x4.25 Portrait

• • • •

2 Page Spread Full Page Half Page Quarter Page

$1000 $600 $410 $275

Deadlines 3 Editions Throughout 2024:

This year we will be releasing 3 editions.

Spring, Summer, and Fall.

Corresponding shows to the right.

Each ad placement will be featured in the sourcebook at 4 shows.

Ad Space Booked. Payment Due. Spring | February 29th Summer | May 15th Fall | July 31st

SPRING Scottsdale, AZ Austin, TX San Juan Capistrano, CA Santa Rosa, CA SUMMER Hood River, OR Boise, ID Evergreen, CO Saratoga, NY FALL Enumclaw, WA North Lake Tahoe, CA Big Bear Lake, CA Ventura, CA

Ad Creative Content Due. Spring | March 5th Summer | May 22nd Fall | August 7th Final Book Design Submitted for Printing.

Spring | March 12th Summer | May 29th Fall | August 14th DONE! Physical Copies in Hand.

Spring | March 29th Summer | June 5th Fall | August 21st First Show of the Season.

Spring | April 13th (Scottsdale) Summer | June 22nd (Hood River) Fall | September 7th (Enumclaw)

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FAQ Can I include deals/promos in my ad?

Of course! However, once the deal is printed, it is set in stone and must remain active throughout all of 2024.

I’d like to be included but I don’t have a graphic designer to make an ad.

Let us know. With enough lead time, we may be able to help create the ad, or set you up with another designer.

Can I make changes after I have sent the final copy?

Once the book is sent to the printer, no changes can be made. If you need to make a change after the creative content is due, a late fee of $150 will be added to the cost of the ad.

Can I add a QR code to my ad?

Yes! However make sure it links directly to your website.

Many of the free QR code generators you may find on google will work temporarily, but will then make you pay later. Oftentimes breaking the link. If you want to include a redirecting link that contains tracking, let us know. If you let us know ahead of time, you can also just leave a blank white square in your design and we can place the QR code for you.

We’d also suggest that the web page you link to should stay live for at least a year.

Contact Vinnie Zacha-Herthel Designer & Ad Sales

vinnie@adventurevanexpo.com

14 | Sourcebook

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SOURCEBOOK DESIGN SPECS Preferred file formats: High-resolution PDF. Images embedded.

Acceptable file formats: High Resolution .JPG or .PNG Filename: Please include your company name, the size of your ad, and the edition in the file name.

“CompanyName_Ad-size_Edition-Year.pdf” “NevadaVanConversions_HalfPage_Spring24.pdf” Required Color Mode: CMYK Additional Color Mode: RGB (For digital version. RGB colors often look better on digital displays)

Resolution: 300 DPI Bleed: 0.125 inches beyond final trim size Trim Size: 11inches x 8.5inches Safe Zone: Important content at least 0.25 inches inside the trim line Fonts: Converted to outlines or embedded.

Minimum size, 9 point.

2 PAGE SPREAD

Safe Zone 5 inches x 8 inches (2) Trim 11 inches x 8.5 inches

16 | Sourcebook

Bleed 11.25 inches x 8.75 inches

QUARTER PAGE FULL PAGE Trim 2.75 in x 4.25 in Bleed 3 in x 4.5 in

HALF PAGE

Safe Zone 5 inches x 8 inches Trim 5.5 inches x 8.5 inches Bleed 5.75 inches x 8.75 inches

Safe Zone 5 inches x 3.75 inches Trim 5.5 inches x 4.25 inches Bleed 5.75 inches x 4.5 inches

If you design includes images, please send those over as well.

Please also provide a vector logo.

If you have any questions or need further clarification, feel free to reach out to us. We look forward to showcasing your advertisement in our upcoming issue!

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EMAIL CAMPAIGN ADVERTISING

18 | Email Advertising

2024

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Let Us Help Achieve Your Marketing Goals!

As a vendor in the Adventure Van Expo, we would like to offer you the opportunity to advertise in our Email Campaign! By advertising in our campaign, your company will be exposed to a highly engaged and targeted audience.

(More stats on them on the next page.)

This is a space designed to help your marketing goals. There are plenty of content options to choose from for distribution. Some examples of what you could do: • Introduce your business.

• Give a recap of your time at the expo.

• Give a preview of your booth.

• Link to a video.

• Showcase a new product.

• Announce a sale.

We have plenty of more emails coming up throughout the rest of the year. Send us a message soon so we can ensure a spot for you in this campaign!

20 | Email Advertising

2 Segments, 2 Solutions We have 2 segments of our email that are available to advertise in.

1. Consumer Database: Our primary email segment targets consumers, constituting the majority of our email outreach.

This segment holds a diverse range of individuals interested in various aspects of the van industry, from first-time buyers to those looking to add the final upgrades their rig. Advertisers can tap into this consumer base to showcase their products or services directly to a receptive audience.

2. B2B Database: Our B2B email segment target vendors associated with our show, including existing and potential exhibitors, suppliers, and other industry-related entities. Additionally, we extend our outreach to select stakeholders within the van industry who play integral roles. Advertising in this segment offers businesses a unique opportunity to connect with key players and decision-makers within the industry.

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CAMPAIGN STATISTICS

Consumer Segment:

26,000+

HIGHLY TARGETED SUBSCRIBERS.

How do we know this list is highly targeted?

We know this because our subscriber list comes from two locations, those who have voluntarily subscribed on the A.V.E. website and those who have attended an event, with their data imported from their ticket info.

Over The Last 10 Emails This Year We Averaged:

Open Rate: 49.12%

Click Through: 4.36%

Compared to Industry Averages: 20.51% | Entertainment & Events 27.74% | Hobbies 21.33% | Total Mailchimp Average

Compared to Industry Averages: 2.36% | Entertainment & Events 5.01% | Hobbies 2.62% | Total Mailchimp Average

Average Campaign Data Source: mailchimp.com/resources/email-marketing-benchmarks/

22 | Email Advertising

B2B Segment:

1,250 SUBSCRIBERS IN THE VAN INDUSTRY

Each month we send out a B2B email to all the vendors and relevant parties of the expo. Get your product, service, or messaging in front of other businesses in the van industry. Offer deals for bulk orders, make introductions before attending an expo, or share industry changing news.

Every subscriber of the B2B segment is also subscribed to the general consumer email list.

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EMAIL BLOCKS: SIZES AND PRICING

OPTION 1

First Content Block : $520 Max (1) per Email. Block contains: - Full Width Image - 1-3 Paragraphs - In-text small image - CTA button

Pro Tip: If your content needs more than 2 or 3 paragraphs, we recommend hosting the entire article on your website. Include 2 or 3 paragraphs that would get the reader engaged, then have a CTA that reads “Continue Reading”

24 | Email Advertising

OPTION 2

Full Content Block : $295 Max (2) per email.

(3 if First Full Content Block is not claimed.)

- Full Width Image - 1-2 Paragraphs - CTA button

If the first advertising space is not claimed for an email, (1) Full content block advertiser will randomly be chosen to be placed in the first spot for no additional charge.

OPTION 3

Graphic Advertisement 800 x 600px Medium: $100 800 x 250px Small: $40 - No max per email.

- Full Width Hyperlinked Image.

- Placed between last copy block and footer.

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OPTION 4

Exclusive Email: $1,075 No other vendors advertisements.

No advertising from the Adventure Van Expo.

Your email subject line and preheader.

Up to 7 blocks.

We place an intro block at beginning so that our readers know that the email is coming from us. “We would like to introduce our friends at [Your business name]...”

26 | Email Advertising

Join our B2B List:

Anyone can join our public mailing list. But only those relevant the van/outdoor industry will be accepted to our B2B list.

Fill out the info in the link below and we will add you if you qualify.

Company emails will automatically be added if they qualify, emails such as (gmail, yahoo, hotmail) may require another step of proving that they are in the industry.

JOIN OUR B2B SEGMENT

THANK YOU! We appreciate taking the time to look over the offer.

Please feel free to reach out and ask us any questions you may have, or check our email schedule. Let us know if you’d like to purchase a spot in our email campaign.

Vinnie Zacha-Herthel vinnie@adventurevanexpo.com

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BLOG ARTICLES We are excited to introduce a powerful new way to connect with potential buyers before they even step foot at an Adventure Van Expo: Hosting an exclusive article on the Adventure Van Expo website!

We’ve kicked things off with our first featured article: Noovo Super High Roof.

This engaging piece showcases the innovative features and benefits of the Noovo Super High Roof, capturing the attention of our audience with highquality content and captivating visuals.

By featuring your products on our website, you can build anticipation and excitement among potential buyers, ensuring they are already familiar with and interested in your offerings by the time they meet you at an Adventure Van Expo. This pre-engagement strategy could significantly boost your on-site sales and customer interactions.

What You Get Hosted Article. 1 Year Minimum. Most likely indefinitely.

• First Content Block. (Option 1) Email Plug.

• 3 Graphic Ads. (Option 3) Prior to shows that your business is attending.

• We may choose outstanding articles to be included in our printed sourcebook.

Soon to come: Option to run google ads to your article.

28 | Blog Articles

Pricing: As this is a new offering, we are currently assessing the value and impact of this service. We invite you to reach out to us directly to discuss customized pricing options that fit your needs and budget. We are committed to providing a valuable platform for your brand while ensuring competitive and flexible rates.

We are currently using Google Analytics to track and evaluate the readership of each article. This data will help us understand the reach and impact of our service.

After publishing five articles, we will finalize and release our pricing structure based on these insights.

We’ll also base the pricing on the value to the reader, whether the article is an entertainment or sales article.

Entertainment Articles - These are articles containing content that a reader would like to read about. Topics that involve how your vehicles are used. Travel guides, trail reviews, etc. Maybe you built a vehicle for a very specific use case, or maybe a notable public figure drives one of your vans… the possibilities are quite endless.

Sales Articles - Some potential topics could include a full walk-through of one of your builds, or maybe a look behind the scenes at your build process. Ideally these will be entertaining as well, but can focus more on your products.

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Article Example: Here is an example of the first article we published, covering the new High-Roof Promaster build from Noovo.

READ ARTICLE

Include Nearly Anything You Want: These articles are an opportunity to include long-form content. There isn’t a limit to length (within reason). You can provide in-depth information about your products, share compelling stories, and offer valuable insights that resonate with our audience.

Use this as an opportunity to prove that you’re an expert in your field.

• • • • •

You can embed YouTube videos Links to social accounts Links to your e-commerce stores Full image galleries Much more

30 | Blog Articles

Advertising Column We’ve also a place alongside the article for vendors to place ads.

These spots are free if they link to an affiliate account. Or if you’d like them to link to your website, we can create a paid offer. Reach out to us for more info.

We Can Create the Content If you’re in need of professional photos, videos, or copywriting, we can take care of that as well.

If you already have everything you’d like to include, it can be a simple plug & play.

We’d Love to Hear From You! If you’re interested in placing an article, reach out to us for more info. Don’t miss this opportunity to elevate your brand and connect with a passionate audience. To learn more about our article hosting and/or side column advertising services and secure your spot, send us a message.

We look forward to collaborating with you and sharing your story with our vibrant community! vinnie@adventurevanexpo.com

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