MARKETING PROCESS
EXCEEDINGEXPECTATIONS BY CREATINGEXCEPTIONALEXPERIENCES
DING TATIONS ING TIONAL IENCES
01 Who You Work With Matters
My team prides themselves on offering a unique real estate experience and value proposition to our clients..."We are patient with people and impatient for results. We believe selling is giving, not taking. We listen to respond, not just to reply and we believe that we are part of something bigger than ourselves. Ultimately, we take initiative, and we do what we say we are going to do."
The key to your real estate success lies in the partnership you choose. Making the decision to buy or sell a home deserves the guidance of a seasoned real estate professional. As your dedicated partner in this journey, I bring determination and dedication to superior customer service to help you achieve your real estate goals
It sounds cliché, but I wake up every morning excited and ready to help my clients succeed I genuinely care about each client I love the thrill of solving problems for my clients, but more than anything I love to fight and win for them This love of my job has propelled me to be one of the top 1 5% of agents in the nation
My experience, knowledge, dedication to my clients, and contract negotiating skills will help you achieve your real estate goals whether selling or buying I have the accurate and precise information on the state of the market, real estate trends, and comparable sales to help you be in a position to succeed and reach your goals all while easing the stress through the process It begins with listening to you and providing consistent and timely communication, so you know what is happening with your real estate transaction.
As always, who you work with matters! Contact me today, and together, let's chart the course towards your real estate goals.
Top 1% of agents in Kootenai County
Member of the Coeur d’Alene Flex MLS
Certified Global Luxury Specialist
Certified Luxury Home Marketing Specialist
Featured in Real Producers October 2022 Issue for North Idaho
Ranked in the top 1.5% of agents nationwide by Real Trends
#1 Brokerage in North Idaho
Out of the top 25 agents in the county, 10 are Coldwell Banker In-house “Coming Soon”
Featured at the downtown office video screen and lighted window display on Sherman across from the resort
Featured in the CDA Shops Coldwell Banker Kiosk
In our new (monthly) Global Luxury Digital Magazine In CDA Press Advertising Coldwell Banker Global Luxury Website
SOCIAL MEDIA
YOUTUBE
Our exceptional video marketing sets my listings apart in today’s competitive market. Through my thriving YouTube channel, @LiveTheNorthIdahoLife, we create engaging, highquality videos that showcase properties in a dynamic and captivating way From beautifully produced walkthroughs to cinematic lifestyle presentations, these videos attract buyers locally, nationally, and globally.
Our YouTube presence not only highlights the unique features of each property but also leverages the platform’s vast audience to ensure maximum exposure. Our expertise in utilizing video as a marketing tool provides sellers with a competitive edge, delivering results that speak for themselves.
PERSONAL WEBSITE
I pay to generate leads for my listings. I employ a sophisticated approach using Google Ad Words, key search phrases and advanced Search Engine Optimization to ensure that when people are searching for luxury homes in North Idaho, my website with your luxury home will appear at the top of their search.
#1 IN REFERRALS
I am proud to be #1 in referrals, a reflection of the trust and strong relationships I have built within the real estate community. I am exceptionally well-connected with top agents across the country, many of whom have clients specifically looking to move to the North Idaho area. By intentionally and continually expanding my network, I ensure that my listings receive the attention of serious buyers nationwide, giving you an unmatched advantage in today’s market.
BUYER & SELLER MATCHING
I have a robust buyer and seller matching platform that allows me to connect with buyers and sellers that gives me the details on what they are looking for.
I can see exactly what they are looking for, when they view it, and how many times they have viewed it.
PRE - LISTING Days / Weeks leading up to launch
01 PRE - LISTING
Days / Weeks leading up to launch
Professional Cleaning
Staging (if needed)
Premium Photos
Luxury Video
Pricing
Coming Soon
PROFESSIONAL CLEANING
Professional cleanings ensure that your home will garner top dollar by looking its absolute finest for open houses and real estate showings. These extensive cleanings are fully customized to meet your specific needs, should you need this service They include, but are not limited to, detailed cleanings of every room including inside the refrigerator and stove, inside cupboards, walls, baseboards and trim & light fixtures. Enjoy a stress-free sale by letting Adriana Pickard Real Estate take care of all your real estate pre-sale cleaning details.
STAGING
Homes that are staged sell for 17% more and 74% faster. We use design and conceptualization techniques where less is often more. Our objective is to have potential buyers walk in and envision the property as their home It’s all about creating a space that makes buyers connect emotionally to it. When necessary, we will assist in finding the right staging pieces to further enhance your home for sale.
PREMIUM PHOTOGRAPHY
PREMIUM VIDEOGRAPHY
Video is becoming an increasingly popular means of advertising homes, with a growing percentage of buyers preferring to watch videos over reading content. Videos provide a unique perspective on a home, showcasing its layout and floor plan in a way that photos or text cannot.
I specialize in marketing each property uniquely, tailoring my approach to highlight the distinct features and charm of every home. I collaborate with the area's premier videographer, who employs the industry's latest techniques and trends to create visually stunning and highly engaging videos This ensures that your property is presented in the best possible light, captivating potential buyers and leaving a lasting impression.
PRICING YOUR HOME
Market Dynamics:
Thorough analysis of current market trends and conditions.
Market Forces:
Evaluating the balance between supply and demand.
The Numbers:
Insights into market trajectories and future projections.
Comparative Analysis:
Examination of active, pending, and sold listings to provide a comprehensive market snapshot.
Arriving at Fair Market Value:
Pricing a property accurately is a critical step in achieving a successful sale. By leveraging in-depth market research and strategic analysis, we determine a fair market value designed to attract serious buyers while maximizing your return on investment.
Ongoing Pricing Strategy:
Once the property is listed, we continuously monitor market activity and buyer interest to ensure our pricing remains competitive:
If there is strong interest but no offers, the property may be priced slightly above market value (approximately 3%-5%).
If there are few to no showings and no offers, it may indicate that the property is priced more significantly above market value (6% or more).
By reevaluating the list price as necessary, we remain agile in responding to market feedback, ensuring the property remains competitive and compelling to buyers.
WEB EXPOSURE
In today’s fast-paced digital landscape, leveraging cutting-edge technology is crucial for maximizing your home’s exposure. Our team stays at the forefront of digital marketing trends to ensure your property reaches the widest audience possible.
We provide an expansive online presence through our full-scale, professional website, showcasing all our listings with high-quality visuals and detailed property information. Beyond our own platform, we utilize a comprehensive network of top-tier real estate websites and platforms, including Realtor com, Trulia, Yahoo Real Estate, Zillow, Google, and more.
Our strategic partnerships and advanced marketing tools allow your home to be syndicated to over 700+ websites worldwide. This extensive reach ensures that potential buyers, both locally and globally, can discover your property with ease.
By combining innovative digital strategies and industry-leading platforms, we deliver unparalleled web exposure, making sure your home stands out in a competitive market.
PERSONALIZED WEBSITE
Every property we list receives its own custom-designed website, crafted to highlight its unique features and appeal. These personalized websites are a cornerstone of our expert marketing strategy, providing buyers with the richest source of information about a single property exactly what they are searching for.
Each custom website includes professional photography, engaging videography, and detailed descriptions to present your property in the best possible light. By leveraging these tailored platforms, we ensure your property stands out in the competitive market, attracting the right buyers and delivering an unparalleled showcase of your home’s potential.
EMAIL BLAST
OPEN HOUSES & BROKER TOURS
DIRECT MAILERS
You are what you list, and I list and sell luxury Your home will be featured on luxury mailers and will go to over 4,000 high-net-worth individuals that live in luxury communities or own waterfront homes
MAGAZINES
POSTCARDS & MAILERS
03 POST - LAUNCH
30 - 60 Days
Ads
Seller Updates / Marketing Reports
Reviews / Feedback
ADS
SELLER UPDATES & MARKETING REPORTS
REVIEWS / FEEDBACK
Iunderstandhowimportantitisforyoutostayinformedthroughouttheselling process.Aftereachshowing,Imakeitaprioritytopromptlyshareanyfeedbackand reviewsIreceivefromtheshowingagents Byclearlycommunicatingthisvaluable information,Iensureyouknowhowbuyersarerespondingtoyourhome.This feedbackhelpsusmakeinformeddecisionsandkeepsyouconfidentandinvolved everystepoftheway.
Mycommitmenttoopenandtransparentcommunicationmeansyouwillalwaysknow what’shappening,andtogetherwecanstayastepaheadinachievingasuccessfulsale.
03 REPOSITIONING
60 + Days
Recap Plan Moving Forward
NEGOTIATIONS
When it comes to negotiations, my expertise ensures that you are always in the best hands. With a deep understanding of market trends, strategic thinking, and exceptional communication skills, I am committed to achieving the best possible outcome for my clients. I take an approach that is characterized by professionalism, poise, and a steadfast dedication to my clients’ best interests. Whether navigating offers, counteroffers, or complex terms, I am a trusted advocate who ensures that my clients are well-represented and confident every step of the way.
ESCROW
Congratulations on accepting an offer you are now officially in escrow! This marks the beginning of an exciting and essential phase in your home sale.
During this time, my dedicated transaction coordinator will provide you with a detailed timeline and ensure that all necessary paperwork is completed accurately and efficiently. I will closely monitor the transaction every step of the way, maintaining open communication with the buyer’s agent and addressing any issues promptly.
Here is a general idea of what the life of an escrow looks like:
Inspections and disclosures are completed.
4.
1. The appraisal is conducted and typically completed within 25 days. 2. Contingencies are reviewed and removed. 3. The property closes, marking the successful completion of the transaction.
Rest assured, I am here to guide you through the entire escrow process, ensuring everything progresses smoothly toward a successful and stress-free closing.
What Clients say about working with
Adriana
REAL PEOPLE, REAL REVIEWS
Adriana Pickard is the BEST and most efficient, conscientious, Realtor we have ever had the pleasure to work with! She knows the Coeur d Alene vicinity very well, and her talents include understanding her clients needs, and targeting the appropriate market. Her flawless communication skills are top notch and we appreciated her 100% follow through during the course of our land sale We would be honored to contract with Adriana again, and highly recommend her to anyone looking to buy or sell in the Coeur d Alene, Hayden, Sandpoint and surrounding areas in Idaho! Thank you Adriana! - Karen Borozan
My wife and I have worked with Adriana on 4 separate multi-million dollar real estate transactions She recently sold two of our high value homes in tough markets for top dollar Her marketing and customer service is second to none, and we have worked with some of the best top producing local agents This isn't to knock any of them, but to point out that working with Adriana is a step up You definitely have to experience working with her to see what we mean. If you are looking for an agent who is honest, realistic, understands the local market conditions, is customer service oriented, has high EQ, and best of all, knows how to listen to your needs AND SELL real estate, then you will enjoy working with Adriana - Rich Smith
REAL PEOPLE, REAL REVIEWS
Adrianawashighlyefficientinhelpingmyclients secureabeautifulLakeHome,helpingthemrelocate fromSouthernCA.AsaRealtor,whenreferringmy clients,Ihavehighexpectationswhenitcomesto responsetime,localknowledge,andnavigatingthe localmarket.Adrianawastheperfectagentbothwhen myclientswereintownwithlimitedtimetopreview homes,completeinspections,etc andalsowhenthey wereaway Iappreciatedreceivingregularupdateson theacceptanceoftheirofferaswellastheprogressof escrow,allthewaytotheonetimeclosing asit relatedtooursaleinCalifornia WithoutadoubtI'd referclientstoAdrianaagain,shewasatrue professional,certainlyanexcellentRealtorresource forthoseintheCouerd'Alenearea
-MarinaMacarthey
WheredoIstart?Wehavesuccessfullysoldtwoluxury lakefrontpropertiesonHaydenLakewithAdrianaatthe helm Thefirstsoldquickly,mostlybecauseoftheamazing picturesandvideoAdrianaandherteamcreated Wewere thrilled Thesecondpropertywasahugechallengedueto theuniquenessofit,thatitwasonlygoingtoappealtoavery limitedmarket,andthemarketwasdeclining Thisonetooka yeartosell Adriananeverwaveredinherattentiontodetail, constantlyupdatingthemarketing,holdingopenhousesand onceacateredeventwithmusic Shekeptusupdatedweekly onanyinterestandanyactivityinarealakefrontsales She wasdiligent,professional,reliable,communicative,always upbeatandsmiling Whatapleasuretodealwith Wewilluse heragainandagainandwewouldhighlyrecommendherto anyonewithluxurypropertiestosell Justamazing!
-LynnAlexander
REAL PEOPLE, REAL REVIEWS
We were so fortunate to have Adriana as our buying agent! We had worked with other agents in the area over the last several years, but she is the one that got us our beautiful home in North Idaho. My husband can be very picky and demanding Adriana was patient and very responsive She got back to us quickly with answers to our questions She always kept us informed and advised us on how to proceed with an offer We were coming from out of state and with one day’s notice, she was able to organize and schedule five home showings She gave us an informative notebook that detailed all the homes we were to see She coordinated well with our selling agent back home, which made the entire transaction/escrow process go very smoothly. Needless to say, she is a hard worker and she is a pleasure to work with! We highly recommend Adriana! - Mike & Diane Maurry
Adriana was such a joy to work with After interviewing many Coeur d’Alene and Hayden Lake realtors, I finally came across the best of the best She worked seamlessly between myself and my California clients. From the moment we spoke, she took complete control, staged my clients home and had it ready to show in record time Not only did she sell it for more than we all expected, the sellers walked away with a profit after owning the home less than a year. My clients did nothing but rave about her professionalism and willingness to handle any task that came up I can tell you from an out of state perspective she handled my referral with such grace and care that I would always choose her first for any of my Idaho business - Darcy Woolman
