The Mobile Issue 2018
A medium which refuses to be ephemeral. Mobile made its way subtly into humans’ lives and
inch by inch, made other mediums fade into oblivion, albeit unintentionally. From something
to your everything, the mobile is intrusive, pervasive, strong in its will to demand attention. The
world in your hands, though an exaggeration, is mobile’s reality. It’s your bridge-builder, map,
shopping cart, campaigner. Brands and agencies know its power—and how to stretch it. Then
as it continues to transcends boundaries, we know, for sure, it is here to stay.
