Page 1


SHOW

SHORTLIST

BRONZE

SILVER

GOLD

GRAND PRIX

CANNES LIONS

180

300

350

450

550 600 (Titanium)

D&AD

180

300

350

450

600

CLIO

160

250

300

350

450

THE ONE SHOW

160

250

300

350

450

LIA

140

200

250

300

350

NEW YORK FESTIVALS

140

200

250

300

350

SPIKES ASIA

80

160

200

250

300

ADFEST

160

200

200

250

300

KIDLAT

40

60

80

150

250

BOOMERANGS

10

20

40

60

100

TAMBULI

10

20

40

60

100

ADOBO DESIGN AWARDS ASIA

10

20

40

60

100

ARAW VALUES

4

10

20

30

50


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

5


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Merlee Jayme

Dentsu Jayme Syfu

8,897

2

Melvin Mangada

TBWA\Santiago Mangada Puno

5,881

3

Joe Dy

McCann Worldgroup Philippines

5,066

4

Nils Andersson

TBWA\Santiago Mangada Puno

1,925

5

Dave Ferrer

Wunderman Thompson Philippines

1,008

David Guerrero

BBDO Guerrero

980

Badong Abesamis

GIGIL

549

Herbert Hernandez

GIGIL

549

Raoul Panes

Leo Burnett Group Manila

542

6 7 8 9

Leigh Reyes

MullenLowe Philippines

472

10

Andrew Petch

PETCH Philippines

422

11

Teeny Gonzales

SEVEN A.D.

240

12

Third Domingo

IdeasXMachina

120

13

Eugene Demata

DDB Group Philippines

90

14

Aileen Lagman

Mediacom

20

6


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

7


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

8


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Joe Dy

McCann Worldgroup Philippines

4,566

2

Melvin Mangada

TBWA\Santiago Mangada Puno

3,326

3

Bryan Siy

TBWA\Santiago Mangada Puno

3,067

4

Brandie Tan

Wunderman Thompson Philippines

1,008

5

Federico Fanti

BBDO Guerrero

670

6

Eugene Demata

DDB Group Philippines

570

7

Sid Samodio

McCann Worldgroup Philippines

540

8

Abi Aquino

MullenLowe Philippines

472

9

Masako Okamura

ASPAC DAN

410

10

Louie Sotto

Dentsu Jayme Syfu

310

11

Joey David-Tiempo

NuWorks Interactive Labs

286

12

Russell Molina

SEVEN A.D.

240

Jerry Hizon

Dentsu Jayme Syfu

230

Trixie Diyco

Publicis JimenezBasic

230

Greg Martin III

Ace Saatchi & Saatchi

200

Gary Amante

Dentsu Jayme Syfu

194

Rey Tiempo

Dentsu Jayme Syfu

194

16

Mike Sicam

Ogilvy & Mather

170

17

Dino Ocampo

Ogilvy & Mather

140

18

Dale Lopez

BBDO Guerrero

132

19

Maki Correa

SEVEN A.D.

120

20

Rizzo Tangan

Campaigns & Grey

102

21

Jimmo Garcia

DDB Group Philippines

98

22

Noah Valdez

Ogilvy & Mather

80

23

Marci Reyes

TBWA\Santiago Mangada Puno

60

24

Pat Miciano

DDB Group Philippines

40

Daffy May Jonson

The Huddle Room

20

John Ed De Vera

TBWA\Santiago Mangada Puno

20

Kat Limchoc

Leo Burnett Group Manila

20

Nils Andersson

TBWA\Santiago Mangada Puno

10

13 14 15

25

26

9


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

10


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Biboy Royong

Dentsu Jayme Syfu

8,123

2

Paolo Morato

Dentsu Jayme Syfu

8,063

3

Maan Bautista

McCann Worldgroup Philippines

4,866

4

Fran Palines

McCann Worldgroup Philippines

4,406

5

CJ de Silva

TBWA\Santiago Mangada Puno

2,114

6

Ryan Caidic

TBWA\Santiago Mangada Puno

1,556

7

Nolan Fabular

NuWorks Interactive Labs/ TBWA\Santiago Mangada Puno

1,308

8

John Ed De Vera

TBWA\Santiago Mangada Puno

1,280

9

Chino Jayme

TBWA\Santiago Mangada Puno

1,202

10

Bryan Siy

TBWA\Santiago Mangada Puno

1,114

11


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

11

Javey Villones

Wunderman Thompson Philippines

918

12

Boyet Custodio

Wunderman Thompson Philippines

714

13

Dan Pambid

DDB Group Philippines

580

14

Donna Dimayuga

Ogilvy & Mather

552

15

Rachel Yulo

BBDO Guerrero

524

Bong Legaspi

McCann Worldgroup Philippines

500

Xzenia Cruz

McCann Worldgroup Philippines

500

17

Roman Carlo Olivarez

MullenLowe Philippines

436

18

Rachel Villanueva

PETCH Philippines

422

19

Liz Castañeda

BBDO Guerrero

420

20

Paolo De Leon

ASPAC DAN

400

21

Mela Advincula

Leo Burnett Group Manila

340

Merlee Jayme

Dentsu Jayme Syfu

310

Paulo Villones

Ogilvy & Mather

310

23

Nico Zapanta

BBDO Guerrero

260

24

Tim Villela

Wunderman Thompson Philippines

242

25

Bia Fernandez - Famularcano

Publicis JimenezBasic

230

26

Noel San Juan

Leo Burnett Group Manila

176

Caylene Paras

Ace Saatchi & Saatchi

160

Michelle Ortiz

Ace Saatchi & Saatchi

160

Patrick Michael Balo

Ace Saatchi & Saatchi

160

Georgina Angsanto

BBDO Guerrero

146

Ryan Rubillar

NuWorks Interactive Labs

146

Vandy Pesarillo

NuWorks Interactive Labs

146

Bob Cruz

Wunderman Thompson Philippines

140

Mylo de Borja

BBDO Guerrero

132

Nikki Golez

BBDO Guerrero

132

Tina Araneta

MullenLowe Philippines

128

Abigail Capa

NuWorks Interactive Labs

120

Argem Vinuya

SEVEN A.D.

120

Lorenzo Cruz

Wunderman Thompson Philippines

120

Rina dela Calzada

SEVEN A.D.

120

33

Ali Silao

BBDO Guerrero

118

34

Vincent Bud-oy

IdeasXMachina

100

35

Mark Ngo

DDB Group Philippines

98

Aiko So

Ogilvy & Mather

80

Jasper Ilagan

IdeasXMachina

80

Lito Gemora

Ogilvy & Mather

80

16

22

27

28 29 30 31

32

36

12


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

Andi Olbés

DDB Group Philippines

60

Dennis Claveria

TBWA\Santiago Mangada Puno

60

Eia Garcia

Ogilvy & Mather

60

Gogie Sinson

Dentsu Jayme Syfu

60

Manuel Villafania

BBDO Guerrero

60

Meggy De Guzman

BBDO Guerrero

60

Melvin Mangada

TBWA\Santiago Mangada Puno

60

Michelle Edu

BBDO Guerrero

60

Nikki Sunga

DDB Group Philippines

60

Reggie Taganahan

McCann Worldgroup Philippines

60

RJ Alfonso

McCann Worldgroup Philippines

60

38

Carl Urgino

Leo Burnett Group Manila

52

39

Paulo Correa

Campaigns & Grey

50

Angie Tijam-Tohid

Ace Saatchi & Saatchi

40

Brandon Dollente

Ogilvy & Mather

40

Cardy Santos

DDB Group Philippines

40

Chan Dela Calzada

McCann Worldgroup Philippines

40

Maan Agsalud

DDB Group Philippines

40

Miko Quiogue

Dentsu Jayme Syfu

40

37

40

Ron Roman

McCann Worldgroup Philippines

40

41

Dante Dizon

Leo Burnett Group Manila

24

42

Arthur Ryan Aquino

BBDO Guerrero

22

Ca Abrigo

Ogilvy & Mather

20

Jonah Brocka

Leo Burnett Group Manila

20

Kix Homo

IdeasXMachina

20

Pinky Altomonte

Mediacom

20

Sammy Pasamba

Campaigns & Grey

12

Angelo Reyes

DDB Group Philippines

10

Frances Cabatuando

BBDO Guerrero

10

John Pabalan

ASPAC DAN

10

Mark Lavin

NuWorks Interactive Labs

10

Mark Sison

DDB Group Philippines

10

Sam Ramos

DDB Group Philippines

10

43

44

45

13


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

14


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Biboy Royong

Dentsu Jayme Syfu

8,123

2

Blane Rosales

Dentsu Jayme Syfu

8,063

3 4 5 6 7 8 9

Melvin Mangada Anne Solomon CJ de Silva Carlos Quimpo John Ed De Vera Javey Villones Mark Blanco

3,085 2,195 1,874 1,232 960 888 772

10

Nico Zapanta

TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno TBWA\Santiago Mangada Puno Wunderman Thompson Philippines TBWA\Santiago Mangada Puno BBDO Guerrero/ TBWA\Santiago Mangada Puno

15

674


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP ART DIRECTORS 11

Federico Fanti

BBDO Guerrero

670

12

Nolan Fabular

NuWorks Interactive Labs

640

Bern Cordora

BBDO Guerrero

524

Liz Castañeda

BBDO Guerrero

524

14

Enif Ruedas

DDB Group Philippines

510

15

13

Bong Legaspi

McCann Worldgroup Philippines

500

15

Mel Vibar

McCann Worldgroup Philippines

500

16

Michelle Co

BBDO Guerrero

498

17

Manuel Villafania

BBDO Guerrero/ TBWA\Santiago Mangada Puno

474

18

BJay Gomez

MullenLowe Philippines

436

19

Ali Silao

BBDO Guerrero/ TBWA\Santiago Mangada Puno

428

Bernard Gatus

PETCH Philippines

422

Carlton S. Coon

PETCH Philippines

422

Edward Balthazar

PETCH Philippines

422

Jade Gotera

PETCH Philippines

422

21

Jamie Cabatit

TBWA\Santiago Mangada Puno

420

22

Byron Co

TBWA\Santiago Mangada Puno

410

Aries Balderama

ASPAC DAN

400

20

Bea Tusing

TBWA\Santiago Mangada Puno

400

Mico Benitez

ASPAC DAN

400

Paolo De Leon

ASPAC DAN

400

24

Gab Garcia

BBDO Guerrero

364

25

Valerie Villaflor

Dentsu Jayme Syfu

350

26

Spiro Barroga

Leo Burnett Group Manila

340

27

Arthur Ryan Aquino

BBDO Guerrero/ TBWA\Santiago Mangada Puno

332

Dennis Claveria

TBWA\Santiago Mangada Puno

310

Pampy Manalac

TBWA\Santiago Mangada Puno

310

23

28

Patrick Gañas

TBWA\Santiago Mangada Puno

310

Pauline Ortega

TBWA\Santiago Mangada Pno

310

Pauline Ty

NuWorks Interactive Labs

310

Sam Dedel

TBWA\Santiago Mangada Puno

310

29

Mela Advincula

Leo Burnett Group Manila

300

30

Mariel Empit

TBWA\Santiago Mangada Puno

292

31

John Ed De Vera

TBWA\Santiago Mangada Puno

290

32

Miel Soneja

BBDO Guerrero Ogilvy & Mather

274

Jano Gonzales

BBDO Guerrero

260

33

John Benedict Reyes

TBWA\Santiago Mangada Puno

260

34

Pia Bautista

Ogilvy & Mather

252

35

James Mendoza

Ogilvy & Mather/ TBWA\Santiago Mangada Puno

250

36

Marielle Nones

Publicis JimenezBasic

230

16


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP ART DIRECTORS 37 38 39

40

Miguel Bade

Dentsu Jayme Syfu

194

Ron Amador

Dentsu Jayme Syfu

194

Stephanie dela Cruz

Leo Burnett Group Manila

176

Caleb Cosico

BBDO Guerrero

164

Michelle Edu

BBDO Guerrero

164

Nikki Sunga

DDB Group Philippines/ BBDO Guerrero

164

Anthony Hembrador

Ace Saatchi & Saatchi

160

Bea Gatchalian

Ace Saatchi & Saatchi

160

Cesca Veneracion

Dentsu Jayme Syfu

160

Jan Sarmiento

Ace Saatchi & Saatchi

160

Noel Martin

Ace Saatchi & Saatchi

160

41

Boyet Custodio

Wunderman Thompson Philippines

149

42

Eira Gemanil

BBDO Guerrero

142

43

Bob Cruz

Wunderman Thompson Philippines

140

Dale Lopez

BBDO Guerrero

132

Isai Martinez

BBDO Guerrero

132

Paul Belford

BBDO Guerrero

132

Rica Manuel

Wunderman Thompson Philippines

132

Angel Ramos

SEVEN A.D.

120

Argem Vinuya

SEVEN A.D.

120

Cathy Poblete

Dentsu Jayme Syfu

120

Chary Chu

Ogilvy & Mather

120

Mai Basilio

SEVEN A.D.

120

Rina dela Calzada

SEVEN A.D.

120

44

45

Jox Gonzales

BBDO Guerrero

118

Katrina Garcia

BBDO Guerrero

118

47

Daniel Tingcungco

Leo Burnett Group Manila

116

48

Paulo Villones

Ogilvy & Mather

112

Franco Villaflor

BBDO Guerrero

104

Trisha Salonga

BBDO Guerrero

104

Trisha Tobias

BBDO Guerrero

104

Ow Fajardo

Ogilvy & Mather

100

Vincent Bud-oy

IdeasXMachina

100

46

49

50 51

Jovert Bantilan

DDB Group Philippines

98

52

Viel Vidal

Wunderman Thompson Philippines

92

53

Alyssa Babasa

Wunderman Thompson Philippines

90

Arnel Villanueva

Wunderman Thompson Philippines

70

54

55

Audrey Aparis

Dentsu Jayme Syfu

70

Issa Soliongco

McCann Worldgroup Philippines

60

Mark Mendoza

Ogilvy & Mather

60

Paul Castro

TBWA\Santiago Mangada Puno

60

17


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

56

Paolo Roa

Leo Burnett Group Manila

52

Sarah Chan

Leo Burnett Group Manila

52

57

Paulo Correa

Campaigns & Grey

50

58

Edi Loyola

GIGIL

43

Ace Enriquez

McCann Worldgroup Philippines

40

Adi Yapyuco

DDB Group Philippines

40

Alyssa de Asis

Ogilvy & Mather

40

Chad Velasco

DDB Group Philippines

40

Mabby Trivino

DDB Group Philippines

40

Meck Besinga

McCann Worldgroup Philippines

40

Miko Quiogue

Dentsu Jayme Syfu

40

Rein Dionisio

Ogilvy & Mather

40

Seph Velasquez

McCann Worldgroup Philippines

40

Vino Yanuario

Ace Saatchi & Saatchi

40

Jean Yanga

MullenLowe Philippines

36

59

60 61 62

63

Ker Floria

Ogilvy & Mather

30

Martin Flordeliza

Leo Burnett Group Manila

24

Momon Villanueva

Leo Burnett Group Manila

24

Andrew Deloso

NuWorks Interactive Labs

20

Buding Benitez

Ogilvy & Mather

20

Ciara Baello

Leo Burnett Group Manila

20

Des Feliciano

Leo Burnett Group Manila

20

Faye Amante

IdeasXMachina

20

Gab Navarro

IdeasXMachina

20

Hayami Kudo

IdeasXMachina

20

Jet Olivar

The Huddle Room

20

Jethro Lacson

Leo Burnett Group Manila

20

Julia Aviles

Leo Burnett Group Manila

20

Julian Vinzon

TBWA\Santiago Mangada Puno

20

Kat Melo

GIGIL

20

Key Villacarlos

IdeasXMachina

20

Louis Garcia

Leo Burnett Group Manila

20

Marj Tayle

Leo Burnett Group Manila

20

Migs Gutierrez

Mediacom

20

Monica Anunciacion

Ace Saatchi & Saatchi

20

Owie Lazatin

Leo Burnett Group Manila

20

Renz Alajar

Ogilvy & Mather

20

Reu Fermin

Leo Burnett Group Manila

20

Rose Dangoy

Ogilvy & Mather

20

Vic de Leon

GIGIL

20

Yuko Mitsuhashi

Wunderman Thompson Philippines

20

18


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

19


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

20


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1 2

Soleil Badenhop

Dentsu Jayme Syfu

8,063

Fran Palines

McCann Worldgroup Philippines

4,406

Maan Bautista

McCann Worldgroup Philippines

4,406

3

Bryan Siy

TBWA\Santiago Mangada Puno

3,177

4

Sofia Tawasil

McCann Worldgroup Philippines

2,637

5

Ryan Caidic

TBWA\Santiago Mangada Puno

2,246

6

Karen Francisco

McCann Worldgroup Philippines

1,580

7

Jimmy Santiago

TBWA\Santiago Mangada Puno

1,552

8

Chino Jayme

TBWA\Santiago Mangada Puno

1,182

9

Paula Molina

McCann Worldgroup Philippines

1,069

10

David Guerrero

BBDO Guerrero

980

11

Albert Millar

Wunderman Thompson Philippines

816

12

Cardinal Luis Antonio Tagle

TBWA\Santiago Mangada Puno

732

13

Wacky Torres

Ogilvy & Mather/ MullenLowe Philippines

658

14

Melvin Mangada

TBWA\Santiago Mangada Puno

550

15

Rachel Yulo

BBDO Guerrero

524

16

Jeano Cruz

GIGIL

519

17

Raoul Panes

Leo Burnett Group Manila

514

18

Drei Peñaranda

DDB Group Philippines

510

Toby Kabatay

DDB Group Philippines

510

Marlon Borreo

McCann Worldgroup Philippines

500

Nikka Melchor

GIGIL

486

Rachel Villanueva

PETCH Philippines

422

Thea Batalagas

PETCH Philippines

422

19 20 21

Tim Ng

PETCH Philippines

422

22

Eboy Jose

ASPAC DAN

400

23

Frances Cabatuando

BBDO Guerrero

394

24

Renzo Valmonte

Dentsu Jayme Syfu

350

25

Keena Jauregui

Leo Burnett Group Manila

340

26

Liana Barcia

Ogilvy & Mather

332

27

Niño Gonzales

MullenLowe Philippines

308

28

Ernest Jean Angeles

MullenLowe Philippines

290

29

Joey David-Tiempo

NuWorks Interactive Labs

272

30

Marci Reyes

TBWA\Santiago Mangada Puno

260

31

Mica Dela Rosa

NuWorks Interactive Labs

256

32

Eia Garcia

Ogilvy & Mather

252

33

Tim Villela

Wunderman Thompson Philippines

242

34

Randy Mutuc

SEVEN A.D.

240

21


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP COPYWRITERS 35

Joseph Yuhico

Dentsu Jayme Syfu

194

Bianca Bonjibod

Ace Saatchi & Saatchi

160

Caye Paras

Ace Saatchi & Saatchi

160

Chel Labayo

Ace Saatchi & Saatchi

160

Denise Tanchip Ong

Ace Saatchi & Saatchi

160

Nikko Borromeo

Dentsu Jayme Syfu

160

Georgina Angsanto

BBDO Guerrero

146

Nikki Golez

BBDO Guerrero

132

Rayna Reyes

BBDO Guerrero

132

Tina Araneta

MullenLowe Philippines

128

Bellarmine Javier

NuWorks Interactive Labs

120

Russell Molina

SEVEN A.D.

120

Third Domingo

IdeasXMachina

120

Jamie Que

BBDO Guerrero

118

Andi Olbés

DDB Group Philippines

104

Liz Castañeda

BBDO Guerrero

104

Jeff Stelton

Ogilvy & Mather

100

Merlee Jayme

Dentsu Jayme Syfu

100

44

Chili Ramon

DDB Group Philippines

98

45

Lorenzo Cruz

Wunderman Thompson Philippines

90

Jasper Ilagan

IdeasXMachina

80

Marcelo Lacap

IdeasXMachina

80

47

Noel San Juan

Leo Burnett Group Manila

76

48

Joei Calixto

Wunderman Thompson Philippines

72

Alexis Dy

BBDO Guerrero

60

Allan Almeda

McCann Worldgroup Philippines

60

Bianca Marjalino

McCann Worldgroup Philippines

60

Daniel Tingcungco

Leo Burnett Group Manila

60

Francis Ganuelas

McCann Worldgroup Philippines

60

Freddie Bernal

TBWA\Santiago Mangada Puno

60

Meggy De Guzman

BBDO Guerrero

60

Red Cajucom

Ogilvy & Mather

60

Therese Liboro

Dentsu Jayme Syfu

60

Toby Amigo

BBDO Guerrero

60

Brian Lumanog

Leo Burnett Group Manila

52

36

37 38 39 40 41 42 43

46

49

50

22


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP COPYWRITERS

51

52 53

Adri Bautista

McCann Worldgroup Philippines

40

AJ Buquid

TBWA\Santiago Mangada Puno

40

Cedric Cammayo

DDB Group Philippines

40

Joel Liboon

Ogilvy & Mather

40

Katya Rara

McCann Worldgroup Philippines

40

Nico Dagdag

Ogilvy & Mather

40

Issa Villaverde

MullenLowe Philippines

36

Gabi Mendoza

Wunderman Thompson Philippines

30

Min Roldan

Wunderman Thompson Philippines

30

54

LA Yamsuan

Leo Burnett Group Manila

24

55

Inez Jayme

TBWA\Santiago Mangada Puno

22

Ashka Araneta

The Huddle Room

20

Cesar Aveña

TBWA\Santiago Mangada Puno

20

Daffy May Jonson

The Huddle Room

20

Dawn Jalandoni

Leo Burnett Group Manila

20

Denise Oyog

TBWA\Santiago Mangada Puno

20

Guada Tagalog

NuWorks Interactive Labs

20

Jayvee Tabaniag

Ogilvy & Mather

20

Jonah Brocka

Leo Burnett Group Manila

20

Karl de Mesa

TBWA\Santiago Mangada Puno

20

Karl Garcia

Ogilvy & Mather

20

Kat Limchoc

Leo Burnett Group Manila

20

Kat Rodriguez

Ace Saatchi & Saatchi

20

Len Galfo

Ace Saatchi & Saatchi

20

Meggie Mañago

Wunderman Thompson Philippines

20

Michelle Guerrero

Wunderman Thompson Philippines

20

Misha Lecaros

TBWA\Santiago Mangada Puno

20

Sabrina Schanbel

IdeasXMachina

20

Maui Reyes

Leo Burnett Group Manila

12

Al Gonzaga

TBWA\Santiago Mangada Puno

10

Alex Santiago

Leo Burnett Group Manila

10

Angelo Reyes

DDB Group Philippines

10

Annina Coronel

NuWorks Interactive Labs

10

Barny Rivera

Dentsu Jayme Syfu

10

Bea Ocampo

NuWorks Interactive Labs

10

Joey Barreiro

BBDO Guerrero

10

Karlo Gomez

ASPAC DAN

10

Kaye Toleda

Leo Burnett Group Manila

10

DDB Group Philippines

10

56

57 58

Ting Medrano

23


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

24


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Enif Ruedas

DDB Group Philippines

520

2 3

Joelan Pescadero

PETCH Philippines

422

Jordan Jacinto

NuWorks Interactive Labs

418

4

Maui Reyes

Leo Burnett Group Manila

400

Peter Peraren

ASPAC DAN

400

Rommel Francia

ASPAC DAN

400

5

Lara Espineda

Leo Burnett Group Manila

352

6

MJ Pagaduan

Leo Burnett Group Manila

300

Elisha Pablo

TBWA\Santiago Mangada Puno

270

7

Nolan Fabular

TBWA\Santiago Mangada Puno

270

8

Gianco Ante

NuWorks Interactive Labs

262

9

Pauline Ty

NuWorks Interactive Labs

246

10

Jomar Marasigan

BBDO Guerrero

222

25


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

11 12

13

14

15

Dovie Raquel

Ace Saatchi & Saatchi

160

Manny Vailoces

BBDO Guerrero

160

Tony Alunan

Ace Saatchi & Saatchi

160

Clyde Narte

NuWorks Interactive Labs

146

Anton Da Rocha

NuWorks Interactive Labs

126

Gab Hernandez

NuWorks Interactive Labs

126

Mark Lavin

NuWorks Interactive Labs

126

Patricia Tan

NuWorks Interactive Labs

126

Terence Eduarte

NuWorks Interactive Labs

126

Arielle Sindac

BBDO Guerrero

124

Martini Conquilla

BBDO Guerrero

124

Alvin Claros

NuWorks Interactive Labs

110

Ivan Roman

NuWorks Interactive Labs

110

Josh Wong

NuWorks Interactive Labs

110

Marilen Magsaysay

NuWorks Interactive Labs

110

16

Vilma Magsino

BBDO Guerrero

104

17

Alex Santiago

Leo Burnett Group Manila

100

Jerferson Permejo

Ogilvy & Mather

80

Manny Gallo

Ogilvy & Mather

80

Patrick Valiente

TBWA\Santiago Mangada Puno

72

Romar Quiroz

TBWA\Santiago Mangada Puno

72

Bianca Marjalino

McCann Worldgroup Philippines

60

Brian Lumanog

Leo Burnett Group Manila

60

Raoul Panes

Leo Burnett Group Manila

60

Allan Montayre

Dentsu Jayme Syfu

40

Andy Rivera

Leo Burnett Group Manila

40

Justine Racho

Leo Burnett Group Manila

40

John Ed De Vera

TBWA\Santiago Mangada Puno

20

Niqui Mateo

Ogilvy & Mather

20

Justine Basa

Leo Burnett Group Manila

12

Ali Belen

DDB Group Philippines

10

Blanche Llanes

NuWorks Interactive Labs

10

Chino Testado

DDB Group Philippines

10

Jed Morada

NuWorks Interactive Labs

10

Lloyd Zapanta

NuWorks Interactive Labs

10

Melody Santos

NuWorks Interactive Labs

10

18 19

20

21

22 23

24

26


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

27


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

28


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1 2 3 4 5

JR Ignacio

Dentsu Jayme Syfu

440

MJ Ramos

Ogilvy & Mather

440

Maki Tabili

Dentsu Jayme Syfu

430

Jhon Louie Cruz

MullenLowe Philippines

344

Marge Galvez

MullenLowe Philippines

344

Shiela Tiongco

MullenLowe Philippines

344

Anna Bigornia

BBDO Guerrero

320

Axel Raymundo

Dentsu Jayme Syfu

310

Cyrielle Sio

Dentsu Jayme Syfu

310

6

Journey Sibal

Leo Burnett Group Manila

300

Marcus Ramos

BBDO Guerrero

260

7

Miguel Sietereales

BBDO Guerrero

260

Oleg de Leon

BBDO Guerrero

260

8

Blue Endaya

BBDO Guerrero

132

9

Jake Fernandez

MullenLowe Philippines

128

Alexis Asual

NuWorks Interactive Labs

126

Michel Hil Ng

NuWorks Interactive Labs

126

Bernice Dy

NuWorks Interactive Labs

120

James Wong

NuWorks Interactive Labs

110

JB Estrada

NuWorks Interactive Labs

110

LJ Flores

NuWorks Interactive Labs

110

Hernando Rugay

MullenLowe Philippines

36

Miko Mallari

MullenLowe Philippines

36

Paticia Torres

MullenLowe Philippines

36

Jeff Li

DDB Group Philippines

10

Tina Gerolaga

DDB Group Philippines

10

10 11 12

13

14

29


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

30


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

31


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Tabbi Tomas

Dentsu Jayme Syfu

8,193

2

Paul Reyes

Dentsu Jayme Syfu

8,063

3

Roshan Nandwani

BBDO Guerrero

598

4

Raffy Bariso

MullenLowe Philippines

344

5

Dino Cabrera

Leo Burnett Group Manila

322

6

Tobiel St. John Castaneda

Dentsu Jayme Syfu

310

7

Patricia Bautista

NuWorks Interactive Labs

286

8

Jeff Saez

NuWorks Interactive Labs

266

9

Dane Mangahas

Dentsu Jayme Syfu

254

Gen Wang-Lizares

Ace Saatchi & Saatchi

180

Joem Segovia

Ace Saatchi & Saatchi

180

Cheska Arabani

Ace Saatchi & Saatchi

160

Patricia Lee

Ace Saatchi & Saatchi

160

12

Tomas de Leon III

NuWorks Interactive Labs

136

13

Anna Bigornia

BBDO Guerrero

132

Andrea del Rosario

NuWorks Interactive Labs

130

Anika Castillo

Dentsu Jayme Syfu

130

Chelsea Sullivan

NuWorks Interactive Labs

130

Jace Susara

NuWorks Interactive Labs

120

Dino Romero

NuWorks Interactive Labs

110

Icy Bardinas

NuWorks Interactive Labs

110

Meryll Torres

NuWorks Interactive Labs

110

Raika Rodriguez

NuWorks Interactive Labs

110

Michelle Nidoy

DDB Group Philippines

40

Mikee Joves

DDB Group Philippines

40

Bea Pagkalinawan

NuWorks Interactive Labs

30

Aldric Go

NuWorks Interactive Labs

20

John Patrick Dela Rosa

NuWorks Interactive Labs

20

Jose Medalla

Ace Saatchi & Saatchi

20

Carlos Rivera

Dentsu Jayme Syfu

10

Ian Ong

DDB Group Philippines

10

Mark Lavin

NuWorks Interactive Labs

10

10 11

14 15

16

17 18 19

20

32


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

33


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

34


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Nolan Fabular

How’s Everything?

1,915

2

Lyle Sacris

Film Pabrika

1,004

3

Pao Pangan

How’s Everything?

732

4

Joel Limchoc

Film Pabrika

666

5

EJ David

OK Fight

510

6

Marius Talampas

Brainchild Six

476

7

Vince Belen

How’s Everything?

460

8

Noli Magan

How’s Everything?

402

9

Ianco dela Cruz

Unitel x Straight Shooters

400

10

Pepe Diokno

Unitel x Straight Shooters

360

11

Joseph Teoxon

Go Motion Philippines

310

12

Joel Ruiz

Unitel x Straight Shooters

300

13

Michael Williams

How’s Everything?

260

14

Carlo Directo

Film Pabrika

240

15

Quintin Cu-Unjieng

Globe Studios

230

16

Jessel Monteverde

Abracadabra

220

17

Emilie Batard

How’s Everything?/ Baked Studios

180

18

Johann Marcelino

How’s Everything?

160

19

Gian Mawo

Unitel x Straight Shooters

124

20

Randolph Longjas

Unitel x Straight Shooters

120

21

Ayel Mari Caneda

NuWorks Interactive Labs

110

Jake Morales

Runaway Robot

80

Vincent Bud-oy

IdeasXMachina

80

AF Benaza

Film Pabrika

70

Carl Graham

Flare Manila

70

Mike Talampas

How’s Everything?

40

Nick Santiago

How’s Everything?

40

25

Carl Demigilio

MullenLowe Philippines

36

26

Dix Buhay

Film Pabrika

24

Caloy Soliongco

Blank Slate

20

Chris Martinez

How’s Everything?

20

Gus Cruz

Giant Sponge

20

Paolo Villaluna

Filmex

20

28

Martin Arnaldo

Flare Manila

12

28

Matt Harris

Yellow Brick Road Productions

12

Mike Carandang

Unitel x Straight Shooters

10

Nani Naguit

How’s Everything?

10

Raco Ruiz

Ogilvy Delivery

10

Treb Monteras

GIGIL

10

22 23 24

27

29

35


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

36


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

37


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Ruben Hamahiga Dela Cruz

Etnikolor

8,063

2

Ber Cruz

Film Pabrika

824

3

Pao Pangan

How’s Everything?

732

4

Martin Patacsil

OK Fight

510

5

Ike Avellana

Flare Manila/ Unitel x Straight Shooters

484

6

Jt Pandy

Flare Manila

402

7

Myles Capareda

Flare Manila

260

8

Dareen Baylon

Globe Studios

230

9

Ron Lacap

Abracadabra

220

10

Tristan Salas

Unitel x Straight Shooters

170

11

Lyle Sacris

Film Pabrika

164

12

Johann Marcelino

How’s Everything?

160

13

Sol Galang

Unitel x Straight Shooters

120

14

Lloyd de Leon

Flare Manila

118

Dux Dacudao

NuWorks Interactive Labs

110

Eldin Christian Lao

NuWorks Interactive Labs

110

Becky Van Ommen

Ogilvy & Mather

80

Jake Morales

Runaway Robot

80

Shayne Sarte

Unitel x Straight Shooters

80

17

Richard Somes

Unitel x Straight Shooters

40

18

Dix Buhay

Film Pabrika

36

Bruce Sakaki

Baked Studios

20

Caloy Soliongco

Blank Slate

20

Jasper Ilagan

IdeasXMachina

20

John Ed De Vera

How’s Everything?

20

Third Domingo

IdeasXMachina

20

Ian Guevara

Flare Manila

10

15

16

19

20

38


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

39


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

40


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Vince Belen

How’s Everything?

3,999

2

Matthew Cruz

How’s Everything?

2,917

3

Johann Marcelino EJ David

How’s Everything? OK Fight

1,222 510

5

Alvin Chan

Make Studios

476

6

Natalia Burgos

Flare Manila

462

7

Myles Capareda

Flare Manila

320

June Ng

How’s Everything?

260

4

8

Rutherford Celino

Flare Manila

260

9 10

Emmanuel Ortigas Jay Halili

Globe Studios Film Pabrika

230 216

11

Kiko De Dios

How’s Everything?

160

12

Jose Azucena

EO+/EdgeManilaCreativesCorporation

140

13

Marnie Lumapaz

MullenLowe Philippines

128

14

Aurie Anden

Flare Manila

124

Ike Veneracion

Unitel x Straight Shooters

120

15

Jonathan Quinto

Unitel x Straight Shooters

120

Nathaniel Lope

Unitel x Straight Shooters

120

John Boquiron

Runaway Robot

80

Paolo Buenviaje

Runaway Robot

80

Vincent Bud-oy

IdeasXMachina

80

Anj Laparan

Film Pabrika

76

Dayn Hinkle

How’s Everything?

60

Mark McCullie

LoudBox Studios Inc

60

Melvyn Quimosing

Unitel x Straight Shooters

40

Ronald Banawa

Unitel x Straight Shooters

40

Carl Demigilio

MullenLowe Philippines

36

Raymond See

MullenLowe Philippines

36

16 17 18 19 20 21 22

23

24

Emil Batungbacal

How’s Everything?

32

John Kenneth Paclibar

Brainfarts Media

20

Mai Dionisio

Brainfarts Media

20

Paolo Fernandez

Baked Studios

20

Aldous Buensuceso

Flare Manila

12

Ivan Maralit

Flare Manila

12

Jun Belen

Flare Manila

12

Ryo Manaluz

Flare Manila

12

Toti Treichler

Flare Manila

12

Virge Tafalla

Flare Manila

12

Mariah Santuico

BlackPencil Group Manila

10

MJ Pagaduan

BlackPencil Group Manila

10

Timothy Axibal

How’s Everything?

10

41


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

42


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

43


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Julia Pronstroller

Dentsu Jayme Syfu

8,183

Chinkey Llave

Dentsu Jayme Syfu

8,063

Jam De Guzman

Dentsu Jayme Syfu

8,063

Shayne Garcia

Dentsu Jayme Syfu

8,063

4

Bambi Reyes Mon Garcia

McCann Worldgroup Philippines McCann Worldgroup Philippines

4,526 4,466

5

Portia Catuira

TBWA\Santiago Mangada Puno

4,069

6

Chot Aldeguer

McCann Worldgroup Philippines

3,457

7

Paolo Broma

TBWA\Santiago Mangada Puno

2,615

8

Jake Espina

TBWA\Santiago Mangada Puno

2,335

9

Miele Dungo

TBWA\Santiago Mangada Puno

1,606

10

Kathy Cosico

TBWA\Santiago Mangada Puno

1,144

11

Jhenice Alana

McCann Worldgroup Philippines

1,109

12

Jenny Florendo

TBWA\Santiago Mangada Puno

1,002

13

Camille Datu-Jimenez

McCann Worldgroup Philippines

997

14

Pat Cui

Wunderman Thompson Philippines

695

15

Kara Filamor

TBWA\Santiago Mangada Puno

592

16

Diane Isabel Chua

DDB Group Philippines

580

17

Anna Chua-Norbert

DDB Group Philippines

570

18

Sai Guerra

GIGIL

519

19

Isabel Prollamante

GIGIL

516

2 3

20 21 22

Ivie Mariano

DDB Group Philippines

510

Mitzie Lim-Nacianceno

McCann Worldgroup Philippines

500

Tonee Lacson

McCann Worldgroup Philippines

500

Judy Medina

Leo Burnett Group Manila

498

23

Kimie Arenillo

Leo Burnett Group Manila

488

24

Raymond Arrastia

Leo Burnett Group Manila

482

25

Adrian Antonio

PETCH Philippines

422

Den Concejero

TBWA\Santiago Mangada Puno

402

June Castelo

TBWA\Santiago Mangada Puno

402

Angel Antonio

ASPAC DAN

400

Genie San Juan

ASPAC DAN

400

26

27

Susan Dimacali

ASPAC DAN

400

28

Karen Go

BBDO Guerrero

324

29

Gabbie Santiago

Dentsu Jayme Syfu

310

April Anne Garcia

MullenLowe Philippines

308

Lem Maigue

MullenLowe Philippines

308

Lio Cana

MullenLowe Philippines

308

Caloy Sambrano

Ogilvy & Mather

300

Camille Dimaculangan

Leo Burnett Group Manila

300

Emma Manalac

Ogilvy & Mather

300

Dorcas Torres

BBDO Guerrero

272

Ethel Diño-Datario

BBDO Guerrero

272

Regie Ucang

Ace Saatchi & Saatchi/ BBDO Guerrero

264

30

31

32 33

44


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

33 34 35 36

Kaye Sordan

BBDO Guerrero

272

Ombet Traspe

BBDO Guerrero

272

Francine Kahn-Gonzalez

BBDO Guerrero

260

Jeshia Abjelina Senior

BBDO Guerrero

260

Denise Amora

Wunderman Thompson Philippines/ Seven A.D.

252

Christine Zapanta

Publicis JimenezBasic

230

Raffy Parcon

Publicis JimenezBasic

230

37

Liezl Villamor

BBDO Guerrero

228

38

Carmela Bangsal

Ogilvy & Mather

220

39

Ronald Barreiro

Dentsu Jayme Syfu

200

40

Kathy Tinio

Dentsu Jayme Syfu

194

Mylene Rayala

Ace Saatchi & Saatchi

180

Rei Prieto

Ace Saatchi & Saatchi

180

42

Wanda Pascua

GIGIL/ Ogilvy & Mather

163

43

Shane Cruz

McCann Worldgroup Philippines

160

44

Carla Laus

Ogilvy & Mather

140

Ardie Vega

Wunderman Thompson Philippines

132

Kate Lee

Wunderman Thompson Philippines

132

Katlin Sanchez

BBDO Guerrero

132

Meda Cruz

BBDO Guerrero

132

Alan Fontanilla

MullenLowe Philippines

128

Gerald Lim

MullenLowe Philippines

128

Hannah Sulit

NuWorks Interactive Labs

126

Kenneth Llave

NuWorks Interactive Labs

126

Nika Ojeda

NuWorks Interactive Labs

126

John Unson

BBDO Guerrero

124

Marrinel Poblete

BBDO Guerrero

124

Cass Ralbovsky

Dentsu Jayme Syfu

120

Edwin de Leon

SEVEN A.D.

120

Esther Bautista

SEVEN A.D.

120

Joana Callanta

SEVEN A.D.

120

Myka Ong

Dentsu Jayme Syfu

120

Shai Avecilla-Riofrio

SEVEN A.D.

120

Inna Villa

NuWorks Interactive Labs

110

Nicoline Lizarondo

NuWorks Interactive Labs

110

Ryan Catabijan

NuWorks Interactive Labs

110

JM Miranda

Wunderman Thompson Philippines

102

41

45

46 47

48

49

50 51 52

Lieza Punsalan

Dentsu Jayme Syfu

100

53

Danni Tsai-Nocom

DDB Group Philippines

98

Angel Rivas

TBWA\Santiago Mangada Puno

80

Kath Ong Oh

Ogilvy & Mather

80

Randell Benitez

Ogilvy & Mather

80

54

45


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP ACCOUNT MANAGERS 55 56 57

58

59

Donny Dingcong

Leo Burnett Group Manila

76

Angelique Vergara

Wunderman Thompson Philippines

72

Paolo Acosta

Wunderman Thompson Philippines

72

Erika Alinell

BBDO Guerrero

70

Aaron Mempin

IdeasXMachina

60

Agatha Baretto

Dentsu Jayme Syfu

60

Geli Angeles

BBDO Guerrero

60

Joy Garcia

TBWA\Santiago Mangada Puno

60

Justine Racho

Leo Burnett Group Manila

60

Lara Espineda

Leo Burnett Group Manila

60

Patti Sandico

Ogilvy & Mather

60

Trisha Remigio

IdeasXMachina

60

Voltaire Garcia

BBDO Guerrero

60

Armi Fernandez

Campaigns & Grey

40

Berns Chicuanco

McCann Worldgroup Philippines

40

Denise Banatin

DDB Group Philippines

40

Eunice de Leon

Campaigns & Grey

40

Ina Villegas

Dentsu Jayme Syfu

40

Mikaela Arce-Ignacio

DDB Group Philippines

40

Nina Cruz-Zialcita

McCann Worldgroup Philippines

40

Pau Pamatmat

McCann Worldgroup Philippines

40

Rebel Lara

IdeasXMachina

40

Sheryl Goce

IdeasXMachina

40

Vina Henson

DDB Group Philippines

40

Zari Sabellita

Campaigns & Grey

40

Mel Jimenez

MullenLowe Philippines

36

Sachi Iwasaki

MullenLowe Philippines

36

Bundi Bayag

Wunderman Thompson Philippines

30

Doti Manabat

Wunderman Thompson Philippines

30

Rose Reyes

NuWorks Interactive Labs

30

62

Gela Pena Ancheta

Leo Burnett Group Manila

24

63

Noelle Segundo

TBWA\Santiago Mangada Puno

22

Alexandra Santos

NuWorks Interactive Labs

20

Aly Cortes-Reyes

Ogilvy & Mather

20

Camille Llado

Ace Saatchi & Saatchi

20

Carmi Castro

NuWorks Interactive Labs

20

Christine Regala

Leo Burnett Group Manila

20

60

61

64

46


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP ACCOUNT MANAGERS

65

66

67

Edg Samson

Ace Saatchi & Saatchi

20

Eri Durr

Ogilvy & Mather

20

Kate Alconga

IdeasXMachina

20

Kaye Tuason

Mediacom

20

Melissa Juan

Leo Burnett Group Manila

20

Nicole Guzman

Ace Saatchi & Saatchi

20

Pat Dizon

The Huddle Room

20

Pleciel Repomanta

Leo Burnett Group Manila

20

Reena Robles

The Huddle Room

20

Rosario Reyes

TBWA\Santiago Mangada Puno

20

Sinta Baguio

Ace Saatchi & Saatchi

20

Sue Ann Malig-Nolido

Leo Burnett Group Manila

20

Dette Rome

Campaigns & Grey

12

Tiffany Barcelona

Campaigns & Grey

12

Alex Syfu

Dentsu Jayme Syfu

10

Angelica Lorenzo

BBDO Guerrero

10

Ania Cerezo

DDB Group Philippines

10

Bench Cruz

NuWorks Interactive Labs

10

Chris Legaspi

NuWorks Interactive Labs

10

Dhanice Mengote

TBWA\Santiago Mangada Puno

10

Earl Dorado

Leo Burnett Group Manila

10

Erica Gomez

NuWorks Interactive Labs

10

Gera Balleras

DDB Group Philippines

10

Hanna Ando

ASPAC DAN

10

Ivana Bito

Leo Burnett Group Manila

10

Karen Parreño

ASPAC DAN

10

Mark Tecson

Ogilvy & Mather

10

Marnie Teves

Dentsu Jayme Syfu

10

Micco Balana

GIGIL

10

Miko Superable

Dentsu Jayme Syfu

10

Nathan John Gatchalian

NuWorks Interactive Labs

10

Nina Mortera

Ogilvy & Mather

10

Reg Cabanban

DDB Group Philippines

10

Yukihide Koga

ASPAC DAN

10

47


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

48


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

49


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Pam Garcia

Wunderman Thompson Philippines

806

2

Rj Paculan

TBWA\Santiago Mangada Puno

742

3

Jimmy F. Santiago

TBWA\Santiago Mangada Puno

732

4

Iya Forbes

Wunderman Thompson Philippines

544

5

Peach Natividad

TBWA\Santiago Mangada Puno

430

6

Ingrid Papa

TBWA\Santiago Mangada Puno

420

7

Diday Alcudia

Dentsu Jayme Syfu

410

8

Issa Ignacio

TBWA\Santiago Mangada Puno

402

9

Natalie Ang-Sumpaico

BBDO Guerrero

272

Cristina Buenaventura

BBDO Guerrero

270

Jenny Florendo

TBWA\Santiago Mangada Puno

270

11

Tey San Diego

SEVEN A.D.

240

12

Mel Garovillo

Ace Saatchi & Saatchi

180

13

Carmen Antúnez

Ace Saatchi & Saatchi

160

14

Manolo Gonzales

NuWorks Interactive Labs

150

15

Dana Ledesma

Wunderman Thompson Philippines

140

16

Larah Lee

BBDO Guerrero

124

Acee Vitangcol

Dentsu Jayme Syfu

120

Jedd Ilagan

IdeasXMachina

120

18

Ede Virata

NuWorks Interactive Labs

110

19

Sam Zetha

Wunderman Thompson Philippines

102

20

Josh Bagatsing

Ogilvy & Mather

80

Ez Abero

Dentsu Jayme Syfu

60

Toni Tiu

Ogilvy & Mather

60

Carmen Antuñez

Ace Saatchi & Saatchi

40

Gino Borromeo

McCann Worldgroup Philippines

40

Marilou Tama

DDB Group Philippines

40

Patrick Antonio

DDB Group Philippines

40

23

Viboy Palillo

MullenLowe Philippines

36

24

Mae Serranillo

NuWorks Interactive Labs

30

25

Meann Ballesteros

TBWA\Santiago Mangada Puno

24

Patrick Valiente

TBWA\Santiago Mangada Puno

22

Romar Quiroz

TBWA\Santiago Mangada Puno

22

Dylan Pizarro

TBWA\Santiago Mangada Puno

20

Lourdes Batac

NuWorks Interactive Labs

20

Misha Lecaros

TBWA\Santiago Mangada Puno

20

Nicole Miller

Ace Saatchi & Saatchi

20

10

17

21

22

26 27

50


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

51


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Sunny Lucero

4,761

2

Francis Bagnes

3,807

3

Mavic Martin

3,337

4

JP Campos

2,373

5

Jeng Floresca

684

18

Anj Dela Calzada

196

6

Ronnie Rebenito

510

19

Steve Vesagas

172

7

Mariel Cruz

500

20

Wish Torres

140

8

Mara Bernaldo

476

21

Dexter Manalo

136

9

David Wright

448

22

Luisa Olarte

10 11

Dhang Santiago

240

Ramir Tiamzon

60

Nino Macavinta

240

Jude Torres

40

16

Kath Sison

230

Kim Ivena

40

17

Jennie Gapiz

200

Ruth Colacion

40

Lei Villena

24

Alek Dela Cruz

20

15

27 28

Erick Bugia

20

Jedd Ilagan

20

128

Miles Naguit

20

29

Jem Lim

422

23

Marie Go

124

Aldrin Galang

12

Robert Sena

422

24

Gwen Gui

118

Leslie Tan

12

Mich Dela Cruz

412

Dante Nora

100

Lester Parulan

12

Leslie Perez

100

Rain de Guzman

12

Ino Magno

60

Rom Castillo

12

Leo Mercado

60

Mia Ferrer

60

Vilma Niepes

412

12

Tanya Blay

314

13

Gabs Santos

300

14

Jho Moya

264

25

26

52

30


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

53


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

No. 2 PRINT PRODUCER

AL SALVADOR BBDO GUERRERO

382 pts

No. 3 PRINT PRODUCER

DENNIS CARLOS

TBWA\SANTIAGO MANGADA PUNO

322 pts

TOP PRINT PRODUCERS 1

Sheila Villanueva

Dentsu Jayme Syfu

8,063

2

Al Salvador

BBDO Guerrero

382

3

Dennis Carlos

TBWA\Santiago Mangada Puno

322

4

Zeth Pascual

BBDO Guerrero

278

5

Carol Pe Benito

Wunderman Thompson

132

6

Sasa Abella

Ogilvy & Mather

80

7

Rika Marushima

DDB Group Philippines

40

8

Jake Fernandez

MullenLowe Philippines

36

9

Jedd Ilagan

TBWA\Santiago Mangada Puno

20

54


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

wanted

No. 1 marketer

angelica Pago greenpeace philippines

7,215 pts Angelica Pago started as a journalist covering crime and courtrooms stories, but working with non-profits is where she found her true purpose. She joined Ban Toxics to work on the issue of waste trading, then joined Greenpeace Philippines afterwards. She is now the communications manager of the global Fight Inequality Alliance. She is a wife to Buck and a mom to Leica, Boris, and Boni.

55


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

No. 2 marketer

Nicole Sun

FULLY BOOKED philippines

2,946 pts

No. 3 marketer

catherine Scerri BAHAY TULUYAN

1,645 pts

56


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP MARKETERS 1

Angelica Pago

Greenpeace Philippines

7,215

2

Nicole Sun

Fully Booked Philippines

2,946

3

Catherine Scerri

Bahay Tuluyan

1,645

4

Jenny Gonzaga

United Laboratories

760

5

Ruperto Nicdao Jr

Kapisanan ng mga Brodkaster ng Pilipinas

732

Katherine Wong

Manulife Philippines

684

6

Melissa Henson

Manulife Philippines

684

Paola Yamsuan

Manulife Philippines

684

Jayel Ladioray

Nestlé Philippines

622

7 8

Jackie Ongking

Pacific Paint (Boysen) Philippines Inc.

570

Geetha Balakrishna

Nestlé Philippines

550

Paul Vincent Mercado

ABS-CBNFoundationBantayBata163/ TBWA\ Santiago MangadaPuno

550

10

Niccolo Cosme

ABS-CBNFoundationBantayBata163/ The RedWhistle\UNAIDS

520

11

Mayfe Manosca

City Government of Taguig

510

Christina Lao

McDonald’s Philippines

498

Margot Torres

McDonald’s Philippines

498

13

Bonifacio Ilagan

Campaign Against the Return of the Marcoses to Malacanang (CARMMA)

492

14

Vinchi Sy-quia

Konsulta MD

476

15

Laurel Wentz

Advertising Age

452

16

Rina Faustino

KFC

440

Carolyn Trota-Salud

Max’s Group Inc

422

Cynthia Bahia

Max’s Group Inc

422

Jim T. Fuentebella

Max’s Group Inc

422

Mark Gamboa

Max’s Group Inc

422

18

Jose Marie Liamzon

Bench-Suyen Corp.

420

19

Val Ngo

KFC

412

20

Joanne Dueñas

Johnson & Johnson Philippines

402

Chey Mayuga

Ginebra San Miguel

400

Glenn Miguel

Ginebra San Miguel

400

Ron Molina

Ginebra San Miguel

400

Tooper Tupaz

Ginebra San Miguel

400

22

Francis Flores

Jollibee

360

23

Ria Limjap

TBA Studios

308

23

Shinji Manlangit

TBA Studios

308

Cholo Perreras

McDonald’s Philippines

300

Pammy Villa-Real

McDonald’s Philippines

300

25

Jimmy Santiago

Hero Foundation

290

26

Justine Anne Gaurino-Aruta

Johnson & Johnson Philippines

272

9

12

17

21

24

57


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP MARKETERS 27

Monica Bea Bravo

Johnson & Johnson Philippines

260

28

Joms Salvador

Gabriela

240

29

Yolanda Crisanto

Globe Telecom

230

30

Neil Trinidad

Unilever Philippines

220

31

Robby Sicam

Intelligent Skin Care Belo

210

32

Nerissa Esguerra

The National Economic and Development Authority

194

Arline Adeva

Jollibee

180

Ming Arroyo-Cunanan

Merck Philippines

180

Krie Lopez

Messy Bessy

160

Bea Coronel

McDonald’s Philippines

136

Francis Almirante

McDonald’s Philippines

136

Angie Po

Globe Telecom

132

Carla Braganza

Globe Telecom

132

Dabet Castañeda-Panelo

National Union of Journalists of the Philippines

132

Issa Cabreira

Globe Telecom

132

Jelina King

Globe Telecom

132

KD Dizon

Globe Telecom

132

Trina Dumdumaya

Globe Telecom

132

Veca Keeler

Globe Telecom

132

Alex Tanjangco

Unilever Philippines

128

Cara Favila

Unilever Philippines

128

Carlos Corrales

Unilever Philippines

128

Kat Ramos

Unilever Philippines

128

Cristina Cabrera

Greenwich

126

Mary Jane Chen

Greenwich

126

33 34 35

36

37

38

Pamela Reyes

Greenwich

126

39

Vonheilan Joseph Yuviengco

Bayer Philippines

124

40

Gina Lorenzana

Unilever Philippines

121

Alvin Montinola

PSBank

120

Deanne Briones

PSBank

120

Jench Lim

United Laboratories

120

JV Alde

PSBank

120

Maivel Parra-Uycoco

PSBank

120

Noel Tuazon

PSBank

120

Roche Leoner

United Laboratories

120

Stef Pajarito

UBER Philippines

120

Stephanie Cancio

UBER Philippines

120

Yumi Angeles

United Laboratories

120

41

41

58


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP MARKETERS 42

Nick Wood

Syn. Music Ltd.

118

43

Mario Garcia

Intelligent Skin Care Belo

110

Marilyn Chew

Mars Wrigley Confectionary

104

Pek Kuan Yee

Mars Wrigley Confectionary

104

Pamela Takai

Mondelez International

80

Gerard Poa

Nestlé Philippines

72

Rachel Garcia-Rueda

Nestlé Philippines

72

Eileen Manuel-Asuncion

Del Monte

70

Miggy Gamboa

Del Monte

70

Anna Chua-Norbert

DDB Group Philippines

60

Cat Trivino

Jollibee

60

Chaliya Suchato

MARS Southeast Asia

60

Deigh Navales

My Slim – Vida Nutriscience Inc

60

Dennis Reyes

Jollibee

60

Gerlene Reyes

WWF Philippines

60

Ishmael Cabigao

WWF Philippines

60

Kristine Joyce Erni-Santos

Breeze

60

Maica Teves

Spark!

60

Michelle Gan

Mondelez International

60

Anthony Atayde

PepsiCo

40

Cedric Le Geoff

Downy

40

Jenny Cinco

Coca-Cola Philippines

40

Lovell Gopez

Mizuno Corporation

40

Marion Manalo

Downy

40

Michael Eric Rosales

PepsiCo

40

Ma. Bien Fernando

Alaska

36

Cesar Abaricia

Shell

30

Deena Santos

Philippine Seven Corporation

30

51

Karla Zarate

Shell

30

52

Rebecca Jose

Cultural Center of the Philippines

24

53

Adi Timbol-Hernandez

McDonald’s Philippines

22

44 45 46 47

48

49

50 51

59


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

54

54

55 56

57

Arianne Gervacio

Bactidol

20

Blessie Cruz

Cebu Pacific

20

Chad Dee

National Book Store

20

Choy Bacsa

RFM Royal Pasta

20

Crismer Tiria

Bactidol

20

Cynthia Icasas

Mondelez International

20

Doty Arroyo

Mondelez International

20

Fernando Cruz

Edunasyon

20

Irish Bernardez-Yazon

Philippine Seven Corporation

20

Janine Noblezada

Mondelez International

20

Jedo Enriquez

Unilever Philippines

20

Karlo Patron

Bactidol

20

Kristine Go

Unilever Philippines

20

Lawrence Lorico

Mondelez International

20

Lee Esguerra

Philippine Seven Corporation

20

Mayan Evangelista

Unilever Philippines

20

Mimi Cua

Unilever Philippines

20

Olivia Soria

Vibelle Manufacturing Corporation

20

Pamela Joaquin

ABI Pascual Foods

20

Xandra Ramos Padilla

National Book Store

20

Dan Ong

Cobra Energy Drink

13

Dan Belmonte

KFC

12

Juan Miguel Alvarez

Campaigns & Grey

12

Rezel Aquino

Johnson & Johnson Philippines

12

Carlo Endaya

Smart Communications

10

Chrizelle Fuertes

Hansbury Inc.

10

Gabby Reyes

Hansbury Inc.

10

Katrina Tamondong

Nestlé Philippines

10

Lee Perez

Hansbury Inc.

10

Liza Vengco

Rizal Commercial Banking Corporation

10

Meredith Uy

Adobo Connection

10

Missy Ayson

Nestlé Philippines

10

Monica Dizon

Jollibee

10

Pearl Lu

Nestlé Philippines

10

Rob Roque

Nestlé Philippines

10

Ryan Dayrit

Nissan Philippines

10

60


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

61


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

62


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Soleil Badenhop

Dentsu Jayme Syfu

Copywriter

8,063

2

Sofia Tawasil

McCann Worldgroup Philippines

Copywriter

2,637

3 4

Johann Marcelino Paula Molina

How’s Everything? McCann Worldgroup Philippines

Digital Creative Copywriter

1,542 1,069

5

Liz Castañeda

BBDO Guerrero

Creative Director

1,048

6

Enif Ruedas

DDB Group Philippines

Art Director

1,030

7

Nico Zapanta

BBDO Guerrero

Creative Director

934

8

Albert Millar

Wunderman Thompson Philippines

Copywriter

816

9

Jeano Cruz

GIGIL

Copywriter

519

10

Drei Peñaranda Toby Kabatay

DDB Group Philippines DDB Group Philippines

Copywriter Copywriter

510 510

11

Michelle Co

BBDO Guerrero

Art Director

498

12

486

Nikka Melchor

GIGIL

Copywriter

13

Jordan Jacinto

NuWorks Interactive Labs

Digital Creative

418

14

Frances Cabatuando

BBDO Guerrero

Copywriter

404

Eboy Jose

ASPAC DAN

Copywriter

400

Mico Benitez

ASPAC DAN

Art Director

400

Arthur Ryan Aquino

BBDO Guerrero

Creative Director

354

15 16 17

Renzo Valmonte

Dentsu Jayme Syfu

Copywriter

350

18

Ernest Jean Angeles

MullenLowe Philippines

Copywriter

290

19

Elisha Pablo

TBWA\Santiago Mangada Puno

Digital Creative

270

20

Gianco Ante

NuWorks Interactive Labs

Digital Creative

262

21

Mica Dela Rosa

NuWorks Interactive Labs

Copywriter

256

22

Randy Mutuc

SEVEN A.D.

Creative Director

240

Michelle Edu

BBDO Guerrero

Creative Director

224 224

23

Nikki Sunga

DDB Group Philippines

Creative Director

24

Andi Olbés

DDB Group Philippines

Creative Director

164

25

Nikko Borromeo

Dentsu Jayme Syfu

Copywriter

160

26

Clyde Narte

NuWorks Interactive Labs

Digital Creative

146

27

Rayna Reyes

BBDO Guerrero

Creative Director

132

Andrea del Rosario

NuWorks Interactive Labs

Digital Manager

130

28 29

29

30

31

Chelsea Sullivan

NuWorks Interactive Labs

Digital Manager

130

Alexis Asual

NuWorks Interactive Labs

Digital Producer

126

Gab Hernandez

NuWorks Interactive Labs

Digital Creative

126

Hannah Sulit

NuWorks Interactive Labs

Account Manager

126

Kenneth Llave

NuWorks Interactive Labs

Account Manager

126

Nika Ojeda

NuWorks Interactive Labs

Account Manager

126

Terence Eduarte

NuWorks Interactive Labs

Creative Director

126

Angel Ramos

SEVEN A.D.

Art Director

120

Bellarmine Javier

NuWorks Interactive Labs

Copywriter

120

Bernice Dy

NuWorks Interactive Labs

Digital Producer

120

Rica Manuel

Wunderman Thompson Philippines

Art Director

120

Jox Gonzales

BBDO Guerrero

Art Director

118

63


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

Meryll Torres

NuWorks Interactive Labs

Digital Manager

110

Nicoline Lizarondo

NuWorks Interactive Labs

Account Manager

110

Raika Rodriguez

NuWorks Interactive Labs

Digital Manager

110

Franco Villaflor

BBDO Guerrero

Art Director

104

Chili Ramon

DDB Group Philippines

Copywriter

98

Jovert Bantilan

DDB Group Philippines

Art Director

98

35

Audrey Aparis

Dentsu Jayme Syfu

Art Director

70

36

Alexis Dy

BBDO Guerrero

Creative Director

60

32 33 34

37 38

39 40

41

42

43

Edi Loyola

GIGIL

Art Director

43

Cedric Cammayo

DDB Group Philippines

Copywriter

40

Chad Velasco

DDB Group Philippines

Art Director

40

Mabby Trivino

DDB Group Philippines

Art Director

40

Issa Villaverde

MullenLowe Philippines

Copywriter

36

Jean Yanga

MullenLowe Philippines

Art Director

36

Bea Pagkalinawan

NuWorks Interactive Labs

Digital Manager

30

Rose Reyes

NuWorks Interactive Labs

Account Manager

30

Aldric Go

NuWorks Interactive Labs

Digital Manager

20

Alexandra Santos

NuWorks Interactive Labs

Account Manager

20

Andrew Deloso

NuWorks Interactive Labs

Art Director

20

Ashka Araneta

The Huddle Room

Copywriter

20

Carmi Castro

NuWorks Interactive Labs

Account Manager

20

Julian Vinzon

TBWA\Santiago Mangada Puno

Art Director

20

Kat Melo

GIGIL

Art Director

20

Lourdes Batac

NuWorks Interactive Labs

Planner

20

Mark Sison

DDB Group Philippines

Creative Director

20

Vic de Leon

GIGIL

Art Director

20

Justine Basa

Leo Burnett Group Manila

Art Director

12

Alon Marquez

DDB Group Philippines

Art Director

10

Annina Coronel

NuWorks Interactive Labs

Copywriter

10

Bea Ocampo

NuWorks Interactive Labs

Copywriter

10

Bench Cruz

NuWorks Interactive Labs

Account Manager

10

Blanche Llanes

NuWorks Interactive Labs

Digital Creative

10

Chris Legaspi

NuWorks Interactive Labs

Account Manager

10

Erica Gomez

NuWorks Interactive Labs

Account Manager

10

Euclid Reyes

DDB Group Philippines

Art Director

10

Hannah Vailoces

GIGIL

Art Director

10

Heninah Salud

GIGIL

Art Director

10

Joey Barreiro

BBDO Guerrero

Copywriter

10

Lloyd Zapanta

NuWorks Interactive Labs

Digital Creative

10

Melody Santos

NuWorks Interactive Labs

Digital Creative

10

Nathan John Gatchalian

NuWorks Interactive Labs

Account Manager

10

64


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

65


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

66


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

67


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

68


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

69


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

70


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP FILM PRODUCTION HOUSE

TOP POST PRODUCTION HOUSE

1

Etnikolor

8,308

1

UPPRGRND

8,390

2

How’s Everything?

5,599

2

Production Village (Provill)

8,348

3

Film Pabrika

5,506

4

Unitel x Straight shooters

1,314

3

EO + / Edge Manila Creatives Corporation

1,649

5

Go Motion Philippines

990

6

Ok Fight

920

7

Globe Studios

640

8

Brainchild Six

476

9

Runaway Robot

320

4

Globe Studios

640

5

Unitel x Straight shooters

600

6

Make Studios

476

7

Engine Room

364

8

Flare Manila

288

9

Axolotl

270

Axolotl

290

Production Village (Provill)

290

10

Juxtapost

220

11

Abracadabra

220

11

Film Pabrika

200

12

Flare Manila

170

12

Post Manila

164

Baked Studios

160

13

Baked Studios

160

Filmex

160

13

How’s Everything?

160

14

Photo Resources

118

14

Barebones

140

15

Tribal DDB

80

14

Contagious

140

60

15

Optima Digital

100

Yellow Brick Road Productions

24

16

Riot Inc.

36

Barebones

20

17

Brainfarts Media Inc

20

Blank Slate

20

18

Edit Cube

10

Contagious

20

Giant Sponge

20

Bullet Manila

12

10

13

16 17

18

19

Tower of Doom

1

HIT Productions

15,140

2

LoudBox Studios, Inc.

3,293

3

Soundesign Manila

3,205

4

Globe Studios

640

5

How’s Everything?

484

6

Eelectric

476

7

Ogilvy Delivery

320

8

Axolotl

270

9

Blank Slate

20

10

Wapak Sound Studios Inc.

10

71


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

72


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

73


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP ADVERTISERS 1

Greenpeace Philippines

8,308

Clark Global Center

160

2

Fully Booked Philippines

2,037

Cebu Pacific Airlines

160

3

Nestlé Philippines

2,001

MARS Southeast Asia

160

4

Manulife Philippines

1,809

Messy Bessy

160

5

Bahay Tuluyan

1,603

6

McDonald’s Philippines

1,404

My Slim – Vida Nutriscience Inc

160

7

Globe Telecom

1,248

National Bookstore

160

8

Unilever Philippines

1,188

RFM Corporation

160

9

United Laboratories

1,040

SABAW.PH

160

10

Kapisanan ng mga Brodkaster ng Pilipinas

994

Spark!

160

11

Hero Foundation

950

35

National Union of Journalists of the Philippines

132

12

City Government of Taguig

920

36

13

126

Max’s Group Inc

843

Fresh N’ Famous Inc., Greenwich Pizza

14

Pacific Paint (Boysen) Philippines Inc.

820

37

Bayer Philippines

124

15

KFC

652

38

Syn. Music Ltd.

118

16

TBA Studios

648

39

Cobra Energy Drink

104

17

Campaign Against the Return of the Marcoses to Malacanang (CARMMA)

Mars Wrigley Confectionary

104

644

40

ADFEST

98

18

ABS-CBN Foundation Bantay Bata 163

610

Hansbury Inc.

80

19

Merck Philippines

600

Master Philippines

80

20

Johnson & Johnson Philippines

574

Nissan Philippines Inc.

80

21

Bench-Suyen Corp

560

Smart Communications

80

22

National Economic Development Association

540

Unisell Group

80

42

23

Del Monte

70

Jollibee Foods Corporation

510

43

24

DDB Group Philippines

60

KonsultaMD

476

25

Coca-Cola

40

The Red Whistle\UNAIDS

460

26

Liwayway Corp

40

Advertising Age

410

27

Mizuno Corporation

40

Ginebra San Miguel

400

28

PepsiCo

40

PSBank

320

29

Vistaland and Landscapes

40

Gabriela Philippines

310

45

30

Alaska

36

WWF Philippines

250

46

Cultural Center of the Philippines

24

Philippine Seven Corporation

240

Edunasyon

20

Shell

240

GIGIL

20

UBER Philippines

240

32

M.Y. San Graham

20

Mondelez International

220

33

Vibelle Manufacturing Corporation

20

Intelligent Skincare (Belo)

210

Adobo Connection

10

ABI Pascual Foods

160

Bactidol

160

Rizal Commercial Banking Corporation

10

31

34

34

41

44

47

48

74


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

WA NTE D No. 1 CAMPAIGN

DEAD WHALE

8,358 pts

To emphasize the issue of plastic pollution in the ocean, Greenpeace Philippines along with Dentsu Jayme Syfu created the Dead Whale — a physical installation of a dead whale made of and stuffed with plastic that washed ashore in Naic, Cavite 75


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

No. 2 CAMPAIGN

No. 3 CAMPAIGN

DISGUSTING STORIES

MAGGI DIM DADS ´

1,763 pts

1,459 pts TOP CAMPAIGNS

1

Dead Whale

Dentsu Jayme Syfu

Greenpeace Philippines

8,358

2

Disgusting Stories

TBWA\Santiago Mangada Puno

Bahay Tuluyan

1,763

3

Maggi Dim Dads

Nestlé Philippines

1,459

4

Manulife 100 Years

Manulife Philippines

1,369

5

Lives 2.0 The House that Fried Chicken Built

McCann Worldgroup Philippines Wunderman Thompson Philippines McCann Worldgroup Philippines

Fully Booked Philippines

1,120

PETCH Worldwide

Max’s Group Inc

1,067

6 7

Love Thy Neighbor

TBWA\Santiago Mangada Puno

Kapisanan ng mga Brodkaster ng Pilipinas

994

8

McDelivery Pin

Leo Burnett Group Manila

McDonald’s Philippines

990

9

Who Will Take Care of Me?

TBWA\Santiago Mangada Puno

Hero Foundation

926

10

Taguig Nico Project

DDB Group Philippines

City Government of Taguig

920

76


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

TOP CAMPAIGNS 11

Lives

McCann Worldgroup Philippines

Fully Booked Philippines

917

12

The Killer Chatbot

MullenLowe Philippines

TBA Studios

648

13

Correcting History

TBWA\Santiago Mangada Puno

Campaign Against the Return of the Marcoses to Malacanang (CARMMA)

644

14

Piracy vs. Piracy/Torrents vs. Torrents

Publicis JimenezBasic

Globe Telecom

640

15

Real Beauty is Universal

Ogilvy & Mather

Unilever Philippines

570

Ritemed Budget Epics

McCann Worldgroup Philippines

RiteMed

560

This is a Tree

TBWA\Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc.

560

17

Life Under the Bridge

TBWA\Santiago Mangada Puno

ABS-CBN Foundation Bantay Bata 163

552

18

NEDA Tunog ng Progreso

Dentsu Jayme Syfu

The National Economic and Development Authority

540

19

Kwentong Jollibee

McCann Worldgroup Philippines

Jollibee

500

20

Dok Internet

GIGIL

Globe KonsultaMD

476

21

Children’s Stories

TBWA\Santiago Mangada Puno

ABS-CBN Foundation Bantay Bata 163

460

22

Blood Testicket

Ace Saatchi & Saatchi

Sangobion

440

Manulife - What If Campaign

Wunderman Thompson Philippines

Manulife Philippines

440

23

16 16

Covered Raw

TBWA\Santiago Mangada Puno

Advertising Age

410

24

Ginebra Ako

ASPAC DAN

Ginebra San Miguel

400

25

Rexona Waze Voice Pack

MullenLowe Philippines

Unilever Philippines

368

26

Frottage

TBWA\Santiago Mangada Puno

The Red Whistle\UNAIDS

360

Search for the Goblin’s Bride

Ogilvy & Mather

KFC

320

Son

SEVEN A.D.

Unilab, Inc.

320

Techie Series Campaign

SEVEN A.D.

PSBank

320

28

Gabbie the Anti-Sexual Harassment Chatbot

Dentsu Jayme Syfu

Gabriela

310

29

Boysen Girls Campaign: Wanda Project Headshot / Boysen Girls

TBWA\Santiago Mangada Puno

Pacific Paint (Boysen) Philippines Inc.

284

30

Anak

TBWA\Santiago Mangada Puno

Bench – Suyen Corp

260

Smile/Love

McCann Worldgroup Philippines

Nestlé Philippines

250

Together We Thrive

IdeasXMachina

WWF Philippines

250

Palawan

Wunderman Thompson Philippines

Shell

240

Uberstories

Dentsu Jayme Syfu

UBER Philippines

240

27

31

32 33

Amphibious Delivery

Ogilvy & Mather

KFC

220

34

Project Touch

McCann Worldgroup Philippines

Nestlé Philippines

200

35

Wait lang po

Leo Burnett Group Manila

McDonald’s Philippines

176

77


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

78


THE MOST WANTED CREATIVES IN THE COUNTRY

ADOBO CREATIVE RANKINGS 2018

1

Dentsu Jayme Syfu

9,648

2

TBWA\Santiago Mangada Puno

7,975

3

McCann Worldgroup Philippines

5,206

4

Wunderman Thompson Philippines

2,483

5

Ogilvy & Mather

1,822

6

Leo Burnett Group Manila

1,566

7

DDB Group Philippines

1,198

8

MullenLowe Philippines

1,052

9

BBDO Guerrero

980

10

GIGIL

850

11

PETCH Philippines

843

12

Ace Saatchi & Saatchi

760

Publicis JimenezBasic

640

SEVEN A.D.

640

14

ASPAC DAN

480

15

IdeasXMachina

450

16

NuWorks Interactive Labs

426

17

The Huddle Room

160

18

Campaigns & Grey

154

19

Mediacom

20

13

79


PRESENTED

PARTNERS

BY

Profile for Sanserif, Inc.

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