newsline IMMAP elects 2010 Board of Directors
The Internet and Mobile Marketing Association of the Philippines (IMMAP) appointed its 2010 Board of Directors. The newly elected directors are: Norman Agatep of Euro RSCG 4D Manila, Cookie Bartolome of Carat Philippines, Hans Roxas Chua of Ayala Java Wireless, Nix Nolledo of Xurpas, Mike Palacios of Havoc Digital, Roy Platon of MyAyala.com, Janette Toral of Digital Filipino, and Elaine Uy of Yehey.com They will join seven other current directors who hold one more year of tenure. IMMAP President Arthur Policarpio of Snapworx Digital will serve as Ex-Officio in 2010.
Quill Awards: adobo’s foray into digital arena, most “excellent”
Campaigns Cebu wins 2 CAMMA, 11 finalists
Campaigns Cebu bagged two top awards at the Cebu Archdiocesan Mass Media Awards (CAMMA): Julie’s Bakeshop “Barkada” won Best Billboard and CCI/DepEd Adopt-aSchool “Preparedness” won Best TV ad. The agency also won 11 finalist citations. Four TV advertising: “Field Demo” & “Patience” for Adopt-A-School and “Wet Hair” & “Dim Light” for ACES. Four print advertising: “Julie’s Town” for Julie’s Bakeshop, “Down and Dirty” for PAREF Southcrest, “Basketball” for ACES, and “Lyrics” for Crossover. Three billboard advertising: “Basketball” and “Badminton” for ACES and “Trip” for G-Mix 5-in-1 Snacks. The CAMMA honors media works reflecting family values, friendship and environment care.
Filipino Efren Peñaflorida makes it to Top 10 CNN Heroes
Efren Peñaflorida, founder of Dynamic Teen Company, is one of the Top Ten CNN Heroes and is in the running to be CNN’s Hero of the Year. Earlier this year, CNN recognized Peñaflorida’s classroom-on-wheels program that offers education to children in depressed areas as an alternative to involvement in gang-related activities. Unique to this is the use of its pushcarts, which serve as mobile classrooms stocked with learning materials. Peñaflorida is one of the endorsers of DDB Philippines’ “Ako Mismo” campaign. Bates 141 is helping Peñaflorida to promote his cause to a more adamant youth market. Vote for Peñaflorida at cnn.heroes.com
The Philippine chapter of the International Association of Business Communicators (IABC) honored adobo magazine’s adspace with the Award of Excellence at the Philippine Quill Awards last October 22 at the PICC. The magazine also received Merit Awards in the writing and photography categories. Adobo adspace, conceived by publisher and Editor-in-chief Angel Guerrero, encompasses the digital channels of www.adobomagazine.com, ado-
Boysen flowers and ChildHope cans reach AWARD awards finals
DoT launches new campaign with Black Eyed Peas’ Apl.de.ap
The Department of Tourism (DoT) has enlisted Fil-Am celebrity Apl.de.ap of the Black Eyed Peas to be the face of its current campaign “Take me to the Philippines”. Apl.de.ap’s new single “Take U to the Philippines” and its accompanying video give Philippine tourism initiative a fresh and upbeat tone. The campaign is a collaborative effort between the DoT and MTV Asia, making use of music video to target global youth audience. Other campaign components will include a graphic art-clad jeepney/bus caravan to tour around the country and an interactive website.
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bo Newsblasts by email and SMS, adobo magazine on Facebook and Twitter. Initially created to raise awareness for the in-print version, adobo adspace has since become a way to engage advertising practitioners and students in the channel of their choice. In one year, it has exceeded all targets: Website traffic is up by 243 percent. Adobo Newblast reaches over 10,000 subscribers by email and nearly 1,000 Philippine mobile users by SMS. Its Facebook community is over 5,000 strong, and its Twitter followers climbed to over 800, within four months of its first tweet. Of the win, Guerrero says, “I am delighted that adobo magazine won the Excellence Award at the Quill Awards for our digital product. We took the opportunity to keep our community up-tospeed with the latest industry news through the online medium and at the same time build a solid social network in the cyber space. I would like to thank the adobo online community for supporting us.” Out of 103 award-winning entries, only 25 received the Award of Excellence at the Philippine Quill Awards. adobo was also recognized for outstanding original writing, as well as photography, especially in its adobo Centerfolds, character portraits of influential ad men and women. For demonstrating outstanding examples in these communication skills, the magazine received Awards of Merit. On its ninth year, the Philippine Quill Awards honors programs and projects that brought value and measurable benefits to an organization or company with the use of a creative and effective communication effort.
TBWA\Santiago Mangada Puno and BBDO Guerrero/Proximity Philippines are the only Manila agencies to get their work through to the final round of the 31st Australasian Writers and Art Directors (AWARD) Association’s Awards. TBWA\SMP’s “Flower Power” for Boysen Paints—otherwise known as “Hibiscus”, “Lily” et al—already has a number of metals from other shows. The agency hopes to win a few more in two categories: Print and Poster/ Outdoor.
ChildHope’s can campaign, by BBDO Guerrero/Proximity Philippines, is competing in the Direct Marketing category. AWARD Awards accepts entries from members, who are from New Zealand, South East Asia and the the states of Australia. It attracts approximately 3,000 entries in the following categories: Television and Cinema, Craft in Television, Online and Cinema, Print, Integrated, Posters and Outdoor, Ambient, Print Craft, Radio, Direct Marketing, Design, Interactive and that aptly named None of The Above. Winners will be announced in Sydney on November 12th.