regionalnewsbriefs DDB New Zealand tops bestadsontv.com Rankings #
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The 6th annual Bestadsontv.com Rankings, which rank the world’s top ad agencies, clients and TVC production companies according to the quality of their creative work during the last year, were released in January. DDB New Zealand was ranked the No. 1 agency in the world in 2008, followed by Colenso BBDO, Auckland, BBDO New York, Saatchi & Saatchi NZ, Neogama/BBH Sao Paulo and BBH London. MJZ was ranked No. 1 TVC production company, followed by Hungry Man and Sonny London, with Gorgeous and Rattling Stick equal 4th. Volkswagen was the No. 1 client in 2008, followed by Procter & Gamble, TVNZ, Amnesty International and Adidas. Asian places in the rankings include BBDO Bangkok (#12 agency), Saatchi & Saatchi Malaysia (#17). In the country rankings, Singapore came in at #11, Thailand at #12. Malaysia, Hong-kong, Indonesia and China were also in the rankings, ahead of the Philippines which tied for #20 with the United Arab Emirates (must be all those Pinoys in UAE ad agencies). Best Ads Rankings works this way: Every ad that makes it into the Week’s Best (TV, Press, Outdoor) and month’s best (Radio and Interactive) "around 1000 ads in all" scores a point for all those involved: agency; production company; client; creatives and country. (Beginning January 2009, TVCs are good for 2 points.) At 8 points for the Philippines, that means 8 local ads made it into the weekly rankings in 2008. www.bestadsontv.com is the world’s most comprehensive creative ad site, which is free to join and submit work to. The free weekly podcast (the top 6 spots of the week) is the world’s number one ad podcast on iTunes. To submit to BestAds, upload your ad the moment it is aired or published. The site is updated daily, and owned by Campaign Brief. ##9
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Nokia-myTV "Rubberband", by DM9JaymeSyfu, was featured on the site. The ad was for a live mobile broadcast of December's Pacquiao-De La Hoya match.
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Cannot believe it is only three years - seems like it has been with us forever! Love The Cannes coverage, as I am sure I will the Spikes Asia coverage. If recognition for producing an informative, neutral and must read publication is congratulations, then congratulations it is. Terry Savage Chairman International Advertising Festival Greater London House, Hampstead Road, London
In the past 3 years adobo has made a significant difference in the way the industry thinks and communicates. It has allowed us a neutral platform to present all sides of a story, table issues, initiate a healthy conversation and share our successes. The advertising industry is changing so rapidly and adobo helps keep us in pace. Congratulations! Gabby Lopez Chief Executive Officer ABS-CBN
Over the last two years, adobo magazine has consistently exhibited its unique, creative and innovative personality through unbiased yet funfilled stories. We at Nielsen are indeed very grateful that adobo magazine has provided the venue and the opportunity for us to share the latest developments in the media research industry.
Eighteen issues and 36 months since its first issue hit the stands, adobo continues to reflect the concepts and personalities that have made our advertising industry so dynamic and exciting. Its pages showcase the next best thing, profile the hot-shots behind the ads, and run the gamut from classic to edgy to everything in between in one neatly bundled package. It’s easy to read, interesting without being self-indulgent and puts our industry’s best food forward. I definitely look forward to many more issues about our hottest and brightest.
Jay Bautista Executive Director Nielsen Media Research, Phils.
Charo Santos-Cancio President ABS-CBN