Top Common Mistakes Seo Professionals Should Know

TOP COMMON MISTAKES SEO PROFESSIONALS SHOULD KNOW

Presented by: ADMEC MULTIMEDIA INSTITUTE ROHINI, NEW DLEHI – INDIA

www.admecindia.co.in

1. Doing Wrong Keyword Optimization

Choosing right keywords is really an essential and most primary job in SEO and by using wrong keywords one are actually closing their doors for the targeted visitors and traffic to the site.

2. Keyword Stuffing in the Content

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Doing keyword stuffing in your web content might be wrong as this technique won’t work at all. Keyword stuffing is one of the famous black hat SEO techniques that SEO professionals should avoid.

3. Ignoring Meta Description and Title Tag

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Meta description and Title tag are one of the essential tags of the website. If you are ignoring meta description and title tag then there is no chance to rank your site higher in the search results.

4. Using Plagiarised Content

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Copying content from any other resource on net isn’t a good idea. If your site is having duplicate content that it could be penalised by the search engines.

5. Not Using Relevant Content

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You should produce unique, meaningful and relevant content as the major search engines likes Google want to provide most relevant content to the search queries.

6. Ignoring Link Building in the Site

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Doing internal linking in your site is an attentive work and it should be done very carefully. Wrong internal linking can be dangerous for your site presence in the search engine ranking.

7. Ignoring Anchor Texts in Internal Links

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Anchor text is a clickable text in a hyperlink. Linking texts like “click here” is really useless as per the SEO strategies. Anchor text should be relevant to the page you are linking to.

8. Not Using Unique Anchor Text for Every Link

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Same anchor text for every link in your site might create problem for your site ranking as well as it will create a bad impression on your site visitors. You should use the variation of relevant keywords.

9. Using Poor Internal Linking Strategies

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Very few SEO executives are there, who use right internal linking strategies. For ex: using ”click here” as anchor text for the pointing pages is a very common mistake which give no details regarding the leading pages to the search engines.

10. Using Uncompressed Images

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If your site’s loading speed is very high then it might due to the uncompressed stuff present on your site. One such example is images. One should use the compressed images on their site for boosting the site’s loading speed.

11. Giving Priority to Quantity of Links rather than Quality of Links

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Don’t give importance to the quantity instead of quality. Sites having bulk of backlinks from low directories won’t rank well as search engines give priority to the quality backlinks from popular domains.

12. Not Focusing on Website’s Architecture

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If your website is having poor architecture then all your efforts will go in vain as it will prevent your visitors to become your customer. A good and attractive UI force the visitors to spend some time on the site but a poor architecture just do the opposite.

13. Ignoring Analytics

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Web analyses has become one of the significant ways to track the site’s improvement. One such significant tool is Google Analytics which helps in tracking the daily activities of your site.

14. Forgetting About Local SEO

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For getting more business, working on local SEO would really help you. As per the SEO point of view ignoring local SEO might be your wrong decision as people whose sites having good local visibility earn more than the global level visibility.

15. Doing Constant SEO

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SEO is not a constant practice, it tends to change with the time. Your SEO should be changed as per the modifications of Search engines algorithm so that you can get most out of your efforts.

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