6 Essential SEO Tips and Tricks (2018)
KEYWORDS AND COMPETITORSRESEARCH
The first step is to first identify the keywords that your site can REALISTICALLY target. Think Like A Searcher: Focus On Search Phrases, Not Just Keywords
Once you have your keyword list, type those terms into Google and write down the sites that show up in the top 10. You’ll want to identify the sites that rank for many keywords in that niche, and add them to your list of competitors.
USE KEYWORDS IN THE MOST IMPORTANT PARTS OF A PAGE Known as on-page SEO, optimizing specific parts of your webpage is key to boosting your page rankings. Focus on enhancing your on-page SEO for page elements
->Page title ->Meta description ->H1, H2, H3, etc. tags ->URL
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IMAGE SEO OPTIMIZATION IS ONE OF THE BUILDING BLOCKS OF ON PAGE OPTIMIZATION. IMAGES ARE A STRONG VISUAL COMPONENT OF A WEBPAGE. THEY SAY THAT A ‘PICTURE IS BETTER THAN A THOUSAND WORDS’. ->Image Relevance ->Alt Tag ->Image Size and hosting ->File name ->Title Tag and image linking
MONITOR PERFORMANCE WITH AN SEO ANALYTICS PLATFORM WHETHER ON
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ANALYTICS
INBOUND
SEO
OR
PLATFORM
PLAN’S
CURRENT
MARKETING
SOCIAL
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STRATEGY
MEDIA
MARKETING,
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PERFORMANCE
FOCUSES
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AND
YOUR
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SEO
MARKETING
OUTCOMES.
Boost Your Backlink Profile Keep in mind that engines utilize your backlink profile to determine authority, relevance, and overall rank worthiness. Backlinks from other popular sources also signal trust, which is another deciding factor in SEO.
Check the Number of Outside Sites Linking to Your Pages YOUR EXTERNAL LINKS ARE A BIG FACTOR IN WHETHER YOUR PAGES RANK ON THE FIRST PAGE OF GOOGLE OR HIDDEN UNDER YOUR COMPETITORS’ SEARCH RESULTS. NATURALLY, PAGES THAT ARE LINKED THE MOST BY OUTSIDE SITES ARE LIKELY TO BE VIEWED BY SEARCH ENGINES AS THE MOST RELEVANT AND IMPORTANT.