Design basics by admec multimedia institute

A Workshop on

ning Logos and Corporate Stati A Presentation by ADMEC Multimedia Institute

What is a Logo?

one that can impact a customer's brand perception, purchase dec

an't yet tie their own shoelaces recognize many logos or are able

Types of Logos

e need different types of approaches to design a logo, especially

Types of Logos: 1. Abstract 2. Emblematic 3. Letterform

4. Descriptive 5. Illustrative 6. Typographic

7. Woodmark

1. The Abstract Logos

y specific idea in your brain. Usually it contains a non-descriptive mess ea uniquely. It is also good to express feelings in a deep way rather tha

2. The Emblematic Logos

m and the words. The text and the icon become one. The peculiar differenc ment teams.

3. The Letterform Logos

or business name. As a result, the combination of two or three letters b

4. The Descriptive Logos

lear image. It is usually good for brand recognition proceeding wi

5. The Illustrative Logos

and characters. They are very good to express a great deal abou l visual identity of the business or product.

6. The Typographic Logos

s only letters or words to design an image. It is very simple yet ve

7. The Wordmark Logos

signed first either from the “scratch� or from the commercial font.

Establish Your Own Design Process 1. Brief 2. Research 3. Reference 4. Sketching & Conceptualization 5. Reflection 6. Revisions 7. Presentation 8. Delivery 9. Support

Establish Your Own Design Process

linear, but in general this is how the branding process is compl e client to get the design brief. f, its history, and its competitors. been successful and current styles and trends that are related to

Establish Your Own Design Process

p the logo concepts around the brief and research. esign process. This allows your ideas to mature and lets you get w selected logos to the client or a whole collection. Get feedback

5 Principles of Logo Design

logo is distinctive, appropriate, practical, graphic, simple in form a should follow to ensure that this is so‌

1. Simple

nition and allows the logo to be memorable. Good logos feature s

2. Memorable

memorability. An effective logo design should be memorable and

3. Timeless

in 10, 20, 50 years? psi logo below, you can see just how effective creating a timeless logo

4. Versatile

unctional. For this reason a logo should be designed in vector format, to ens

5. Appropriate

te for its intended purpose. For example, if you are designing a

need to show cars, computer logos don’t need to show compute

g, Identity & Logo Design Ex

ign, identity design and branding all have different roles, that toge mage as a whole. the overall brand.

plest form via the use of a mark or icon.

Logo Design Mistakes to Avoid

ble while still portraying the intended message, and for this to hap , or ultra thin fonts. Pay close attention to kerning, spacing, and s

2. Too complex, too abstract

it, without being too overdrawn. Not only does simplicity make a a billboard.

3. Relying on special effects or color

or special effects to make it a strong logo, it’s not a strong logo. k in black and white first and then add the

ater. s on the shape and concept rather than the special effects. s, embossing, or other layer styles to gloss up logos — a good lo erent variations of a logo to ensure it works in colour or grey scale

4. Using raster images

n be scaled to any size, enabling the logo to be applied easily to ms and sizes. A raster image (made out of pixels, such as what y

5. Settling for a monogram

smart solution at first, it’s rather difficult to build credibility or convey

CORPORATE STATIONERY

nes for Corporate Stationery De

anding includes placing your brand name, logo, tagline and other stablish a professional image, stick to some basic guidelines in br

1. Stay Consistent

placement and implementation with your logo, tagline and whatev

2. Don't Overdo It “Stationery provides functional purposes. “

re used to type memos or letters and send them to others. While nd branding to mirror what people see in other print ads, such as

3. Devise a Color Scheme

ny, standard color design for stationery is simply black ink on whit ellow, may align with a company's emphasis on intensity, action o

4. Balance Design with Readability

with readability. This is especially critical in selecting typefaces an

e that people can't read isn't effective.�

pany information at the top of a letterhead won't work well if the fo

Few Examples

for Your Time