Report Overview
Korean Flavored Rice Wine, commonly known as Makgeolli (or Makkoli), is a traditional Korean alcoholic beverage made primarily from rice. This milky, lightly sparkling wine undergoes a fermentation process that gives it a sweet and tangy taste with a slightly creamy texture. Unlike distilled liquors, Makgeolli is brewed using nuruk (a traditional fermentation starter), allowing the yeast and enzymes to convert rice starches into alcohol and organic acids.
Flavored Makgeolli has gained significant popularity worldwide due to its fusion with various fruit and natural flavors, including banana, peach, and other innovative varieties. This modern adaptation enhances its appeal to younger consumers and global markets, making it a rapidly expanding segment in the alcoholic beverage industry.
MARKET SHARES
THE GLOBAL KOREAN FLAVORED RICE WINE MARKET WAS VALUED AT APPROXIMATELY USD 490 MILLION IN 2023 AND IS EXPECTED TO REACH USD 793.36 MILLION BY 2032, GROWING AT A COMPOUND ANNUAL GROWTH RATE (CAGR) OF 5.50% DURING THE FORECAST PERIOD.
IN NORTH AMERICA, THE MARKET SIZE STOOD AT USD 140.00 MILLION IN 2023, PROJECTED TO GROW AT A CAGR OF 4.71% BETWEEN 2025 AND 2032.
THE INCREASING DEMAND FOR FLAVORED ALCOHOLIC BEVERAGES, THE GROWING PREFERENCE FOR LOW-ALCOHOL CONTENT DRINKS, AND THE RISING TREND OF KOREAN CULTURE WORLDWIDE CONTRIBUTE TO THIS STEADY GROWTH .
KEY COMPANY
•HITEJINRO – A LEADING MANUFACTURER OFFERING VARIOUS FLAVORED MAKGEOLLI OPTIONS.
•LOTTE LIQUOR – EXPANDING ITS PRODUCT LINE WITH INNOVATIVE AND PREMIUM RICE WINE FLAVORS.
•WALMAE – FOCUSES ON TRADITIONAL BREWING METHODS WHILE INTRODUCING CONTEMPORARY FLAVORS.
•MAKKU – A US-BASED BRAND SPECIALIZING IN CRAFT MAKGEOLLI TARGETING WESTERN MARKETS.
•GYEONGJU BEOPJU, BOHAE, ANDONG, AND KOOKSOONDANG –TRADITIONAL BRANDS CONTRIBUTING TO THE MARKET WITH A STRONG DOMESTIC AND EXPORT PRESENCE.
• Market Segmentation (by Type)
BananaFlavoredMakgeolli
PeachFlavoredMakgeolli
OtherFlavors (including apple, berry, and citrus variations)
Market Segmentation (by Application)
Supermarkets&Hypermarkets – Large retail chains play a crucial role in market expansion.
ConvenienceStores – Increasingly popular due to accessibility and impulse purchases.
OnlineRetail – E-commerce platforms provide global accessibility and marketing reach.
Others – Restaurants, bars, and specialty liquor stores.
Geographic Segmentation
•North America (USA, Canada, Mexico)
•Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
•Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
•South America (Brazil, Argentina, Columbia, Rest of South America)
•The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
