ADITI SINGH
www.helloaditi.com
mail@helloaditi.com
Freelance Graphic Designer
Branding | Editorial | Data Visualization
+49 177 3737 875 Berlin / Bangalore
Hello! I am a freelance graphic designer with 7+ years. With a Business-to-People (B2P) approach, I help clients and small businesses tell their story with honesty and impact. Using a fun visual approach, I engage people on an emotional level and use my skills to promote socially impactful projects.
Expertise and Tools:
Branding and Identity: Flexible visual identity systems from scratch | Detailed corporate design guidelines | Editable, user-friendly canva templates for teams | Adobe Illustrator, InDesign, Canva & Figma.
Editorial Design: Magazines, photobooks, yearly journals, handbooks (e-book and print) | Layout, cover and jacket, typographic experimentation, supportive illustrations | Adobe InDesign.
Infographics and Data Visualization: Creating maps, graphs and diagrams | Handling datasets, liveua maps, etc. | Strictly following existing corporate design | For newspapers, editorials, research papers, scientific studies, etc. | Adobe Illustrator, Miro, Figma.
Highlights of my freelance experience (2019-Present):
1. Handled branding for 10+ events, 6 independent magazines and editorials relating to music, academia, arts and culture, education, and two contemporary art exhibits.
2. Developed concepts from scratch with a social-first approach, as well as sharpening existing visual identity systems. Using a B2P approach (Business to People), I helped teams understand their core value proposition, resulting in events/brands with high community and social value.
3. Conducted competitor analysis, brand surveys, user research and UX pain points, in order to guide redesigns of brands. Applied these learnings to each subsequent task, from the first look and feel to the final assets.
4. Handled the design and printing of merchandise like hats, t-shirts, hoodies, notebooks and socks. Logged vendors in each category, comparing competitive quotes and key factors such as sustainable materials, turnaround time and transport radius, and helped the team make the most informed choice.
5. Efficiently communicated between teams and print vendors to manage the timeline of design and final production. Successfully adhered to release dates and other deadlines. I bridged the gaps in communication between social media and web development teams, helping create a holistic visual language for brands across multiple media.
Present Roles: Past Roles: Languages
Freelance Infographics designer | Planet Neun, Berlin (Oct 2024-Present): Designed maps and charts in German for the newspaper taz.
Freelance Branding Designer | Curious Case Collaborative, Bangalore India (September 2024-Present): Branding and identity for small businesses with an in-house UI/UX team.
Freelance Print designer | Jack Morton, Munich (Jan-June 2020): Designed large-format printed collateral for expos and trade fairs.
Presentation Designer | Leuzinger & Saveri Architects, Bangalore (Jan 2016-June 2017): Designed presentations, pitches and portfolios for an architecture firm.
English: C1 (spoken and written) German: B2 (spoken and written) Hindi: C2 (Native Speaker)
Education
2017-2019: Master of Arts, Integrated Design, Hochschule Anhalt, Dessau, Germany
2011-2015: Bachelor of Arts, Architecture, Siddaganga Institute of Technology, India