2017 American Advertising Awards Buffalo

WE SIT DOWN FOR A FISH FRY WITH BIFF THE GERMAN TANK T H E M A G A Z I N E F O R A D FA N S

Advertising Grappler MARCH 2017

ILLUSTRATED

GETTING SMART ON THE CREATIVE GENIUS What motivates the man beyond PMSs, pizza, and disdain for Bloody Mary?

AD SMACK BATTLE RUMBLE MANIA Your full gruesome roundup!

With pictures!

BIG PAPPA LARDO TO TOD FRESH:

“I WANT YOUR BELT!”

“The black one. It’ll match my shoes nicely.”

ARCHER: The new serif in town?

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EN RANCE THEM Back in the ‘80s, there was this wrestler named Iron Mike Sharpe. He was big, wore this black guard thing on his one forearm, and always had a scowl on his face.

Anyway, I never saw the guy win one match. Or even give an interview. He didn’t have an entrance theme.

When the wrestling program came back from commercial break, he’d just be in the ring awaiting his opponent.

An opponent who would eventually – always – win. Iron Mike was one of those guys known as a “jobber,” a wrestler whose sole purpose is to make popular wrestlers look better. That’s it. Match in and match out, the guy was just

there to lose. To look mean, taunt the crowd, put up a bit of a fight, get pinned, and then walk away unceremoniously.

No one ever cheered for Mike.

We’re not Iron Mikes. We’re recognized winners in this field of advertising and marketing. We’re fortunate.

But let’s not forget Iron Mike and his resolve. He did his job and accepted his place in the universe because he got to do the job he loved. Think about it. That’s real strength.

Congratulations to all of tonight’s winners.

88414_Agency_AddysShowbookAd / 7”w x 4.875”/ no bleed / 4c / 300 dpi

88414_Agency_AddysShowbookAd.indd 1

2/6/17 4:16 PM

T H E M A G A Z I N E F O R A D FA N S

Advertising Grappler MARCH 2017

ILLUSTRATED CONTENTS 1 MESSAGE FROM THE PRESIDENT 2 SHOW CHAIRS

AAF Buffalo Board President Scott Bartels

SPECIAL AWARDS 3 4 5 5 6 7 24 25 35 37 40 53 60

61 62 65 71 73 89 90

Alex Osborn Award for Creativity David I. Levy Communicator of the Year Award Joe Crowley Award for Service AAF Buffalo Future Star Award The Odysseus Award

THE WORK Sales & Marketing Print Advertising Out-of-Home & Ambient Media Online/Interactive Film, Video & Sound Cross Platform Elements of Advertising Creative Use of Paper

BEST OF SHOW FINALISTS BEST OF SHOW STUDENT WORK STUDENT BEST OF SHOW THE JUDGES BEST SHOW BOOK AD THANK YOU

Cover photos: The Creative Genius and Bloody Mary by Nolan Whipple

Vice President Tim Bouchard Secretary Dan Nesselbush Treasurer Kyle Rogers Board Members Jaime Applegate Andrew Bevevino April Brown Teresa Carosa Erin Collins Brita D’Agostino Grace Gruarin Erin Haskell Brittany Klotzbach Angela Marini Jillian Minderler Marcia Rich Shannon Silva Tina Pastwik

Advertising Grappler Illustrated is a once-in-a-lifetime publication packaged and distributed by Crowley Webb, 268 Main Street, Suite 400, Buffalo, NY 14202. Subscriptions are available upon request.

Please note – we aren’t making new versions at this time. But we will send you this version, once a month for a year. Would that make you happy? Do not reproduce any part of this magazine without our express written and/or verbal consent. Just kidding, do whatever.

It’s cool.

FROM THE DESK OF THE PREZZZ, SCOOTER B. GOODE. We l l, l e t m e t e l l yo u s o m e t h i n g b r ot h e r, the A me r ic an Ad ve r tising Awards are here once again and like ever y year, this show doesn’t happen SCOOTER B. GOODE (AKA Scott Bartels) without someof the most incredible people in the WNY advertising community.

A huge thank you starts first with this year’s show chairs, Marcia Rich and April Brown. Planning this event requires months of hard work and dedication. They truly are the best there is, best there was and best there ever will be.

Thank you to Crowley Webb and their solid team who created a unique, fun theme. We couldn’t pull this of f year af ter year without the agency support.

Wooooooo!

And to the A AF Buf falo Board, who once again stepped up in showing true hustle, loyalty and respect. It is an honor to lead this group and see how everyone supports each other in creating the best show possible.

Finally, congratulations to our 2017 special award winners. The talent in this market is incredible; their accomplishments extend beyond WNY and they are all ver y deser ving of this recognition.

Yes! Yes! Yes! Whatcha gonna do when A AF Buffalo and the 2017 American Adver tising Awards winners run wild on you?

Page 1 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Ad Smack Battle Rumble Mania is now behind us. But what did it take to pull together a show of this caliber? We went straight to the source for the answer.

Two sources actually! We sat down with show co-chairs turned rivals April Showers and Scarlett Marcia to get the dirt behind the smiles behind the dirty smiles.

SCARLETT MARCIA (AKA Marcia Rich)

Advertising Grappler Illustrated: So, tell us about the big show! You guys must be best pals now, right?

Scarlett Marcia: I just knew this year would be the best show ever.

April Showers: Please! This year’s show had a rocky start. My co-chair had no idea what she was doing! And then she goes and gets pregnant!

Oh the drama!

SM: Are you serious?

AS: Damn right! But in the end, it all came together. Because of yours truly, of course.

AGI: Maybe we talk about something else?

SM: You? Ha! It was my tag partners Big Pappa Lardo, Scooter B. Goode, T-Bomb Barrett and all of Crowley Webb who really crushed it. Like I said, BEST SHOW EVER!!!

AS: Do you even believe this?

AGI: No. No I don’t. I’m not asking another question until you two knock it off.

My co-chair had no idea what she was doing!

It’s a miracle we could get anything done with April Showers’ negativity and constant nagging about budget and staying on schedule.

SM: It’s a miracle we could get anything done with April Showers’ negativity and constant nagging about budget and staying on schedule.

AS: This show would NEVER have happened without April Showers. You know it. I know. Everyone knows it!!!!

AGI: Anything else before I go cry in the corner?

AS and SM: THANK YOU TO EVERYONE WHO HELPED PULL O F F A D S M A C K B AT T L E RUMBLE MANIA!

AS: Love you Marcia!

SM: Love you April!

APRIL SHOWERS

(AKA April Brown) Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 2

ALEX OSBORN

AWARD FOR CREATIVITY

It was always about stories. Listening to them, reading them and finally making them. At first long stories – B-movies for Roger and Jean Corman, documentaries for Jacques-Yves Cousteau. Undersea worlds, sailing on Calypso, French divers, Mexico, the Saint Lawrence and the Amazonian jungle, alone for two months traveling up and down the Brazilian coast to Uruguay looking for and finding stories. I get my first screen credit.

Next, 180 degrees later, rock & roll stories for MTV and VHI. Interviewing the E Street Band, Billy Idol and others.

And only my hand on the microphone is visible on screen. I get my first manicure.

LAURIE WOLFE

Laurie Wolfe Productions Page 3 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Then shorter stories . . . writing and producing promos for CBS comedies. Exposure to really, really good writers and very, very funny people.

Monday morning writers’ meetings where I laughed my ass off and felt totally intimidated and fortunate to be

one of them. I would have paid CBS to work there.

Then home. Buffalo. I get my first taste of advertising. Telling very, very short stories, but according to the same rules and with the same techniques. The fun of working with other creative brains – writers, art directors, visual directors, producers, camera people, lighting designers, set designers, musicians, sound FX editors – all of them artists and storytellers. All of them working incredibly hard and most of them thrilled to be doing it.

I’ve been very lucky. I wouldn’t trade any of it. Not the difficult, funny and gratifying experiences I’ve had. Nor the gifted people with whom I’ve worked and from whom I’ve gratefully learned.

Truth be told – and here’s why I’m really, really lucky – maybe 5 percent of it has felt like work.

DAVID I. LEVY COMMUNICATOR OF THE YEAR AWARD Andy Donovan’s career in Buffalo spans more than three decades. He began as a still photographer working for the District Attorney’s office, capturing crime and accident scenes, prisoners and dead bodies in the morgue. Soon realizing this wasn’t the path he was hoping for, his hunt for another creative outlet led him to the world of film and video production.

Early on, Andy made a living as a freelance cameraman working on films and corporate videos. For a brief period, he served as a TV news stringer for the BBC of England. While seeing many projects go from conception to completion, Andy found great reward in the finishing process which led him to his true love and niche as an editor. For 15 years, he worked as an editor and creative director for Avid Productions, and later as an editor for Sherwin-Greenberg Productions.

In 2000, Andy opened Daily Post. Since that time, the then-postproduction-only shop has evolved into the full-service production companies dPost and dStudio.

With little fanfare, the companies have expanded to over 12,000 square feet of casually chic space in the theatre district. This includes six edit/animation suites and two new production studios with the latest equipment and trendy amenities. Today, 13 full-time staff, joined by more than 150 freelancers annually, create impactful and breathtaking visuals that are garnering attention from regional and national clients.

While Andy’s role has shifted from the editor’s chair to the president’s seat, he channels some of his creative energy to home and family. He and his wife Beth love to cook, entertain and renovate their old home. They also enjoy traveling with their teenage sons Sean and Liam, giving Andy time to take more photos . . . this time beautiful and memorable ones.

ANDY DONOVAN dPost

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 4

AWARD FOR SERVICE Joe Crowley

Thanks for choosing me for the only award that has nothing to do with talent, but merely showing up a lot. It’s like AAF’s Rudy award.

CHARLIE RILEY

Having served as the Advertising Club’s president for Lawley Insurance two years BTC (Before Tall Charlie), I also spent six years on the board of directors and co-chaired the ADDY Awards twice. Thanks to a stellar and hardworking board, we established programming such as Ad Week, Uber Bowl, and The Big Tip Off, which became the largest fundraiser for student scholarships.

We also came up with AdLab, which created a monthly continuing education and networking event.

This award is as much recognition for the dozens of people who gave up their time to improve the insanely talented advertising community. I won’t name names to offend anyone I would undoubtedly leave out, but thank you to everyone who served to better the creative community in the past, currently and in the future.

FUTURE STAR AWARD

I’ll use the rest of my 300 word allotment as a volunteering PSA because no one cares about my work experience.

EVERYONE here should care about a responsibility to give back. Yes, even you.

Find your passion and help make it better. If that means serving on the AAF Buffalo board or giving up a Saturday to review a student’s portfolio, consider that your duty.

How much would it have helped your career if someone mentored you years ago?

If you are interested in animals, education or the elderly, Buffalo has hundreds of nonprofit organizations always looking for creative help. Pick a cause and go all in.

Thank you to my beautiful wife for being so accommodating with all of the organizations I had no problem saying yes to helping. She helped me learn to strategical say no once in a while, but always gave me the time to volunteer.

Now more than ever, you have a responsibility to make the world a better place. Think about what your passion is and find an outlet to help someone else. I guarantee you’ll get more out of it than them.

Sam Tato wasn’t just one of those interns that excelled at a skill and was destined to stand out among his peers.

Sam was a rare find, one who clearly had an innate and extraordinary talent that was far beyond any expectation for a 3D animator. Everyone at dPost knew they had to lock him into a full-time position the day he graduated before Pixar discovered him.

Sam is a brilliant animator who creates visual masterpieces.

He has dedicated countless hours to honing the precision needed to execute his craft, specifically in the areas of modeling, lighting, texturing and virtual cinematography. Sam has the unique ability to visualize 3D in a theatrical way, just as a real-life image would be seen through a camera lens, which has made him masterful in photorealistic animation.

SAM TATO dPost

In early 2013, the dPost team brought on an intern per the regular course of business. Never did the team imagine that this kind, genuine and playful young student would be foundational in launching a new creative arm for dPost.

Page 5 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

That said, Sam could easily coast through his career, but he’s not wired that way. He has an unquenchable thirst to learn, always pushing hard to advance his skills in order to elevate every project and raise the bar for the next. While all this sounds lofty, aka budget-breaker, Sam has a keen and realistic approach to client projects. He is able to mix things up and think outside the box, yet in ways that are practical and attainable, aka budget-friendly.

Whether at work or home, Sam strives to enjoy life. When away from all the fun at dPost, Sam is hanging out with his fiancé Jill planning their wedding.

THE

ODYSSEUS AWARD When Greek immigrant Theodoros Spiro Liaros arrived in America in 1912, his pockets were empty and he didn’t speak a word of English. He worked hard launching a variety of business ventures, including a horse-drawn cart that he operated, selling popcorn and peanuts on Buffalo’s West Side at the foot of the new Peace Bridge. In 1927, when bridge construction was completed, Ted bought the tiny tool shed that had been used to store the bridge builders’ tools—Ted’s Hot Dogs was born.

Ninety years later, Ted’s remains a Western New York (and Tempe, AZ) staple, famous for all manner of charcoal-broiled awesome.

And while it would be easy for the team at Tedquarters to simply live off brand loyalty, they continue to build on family traditions and evolve the Ted’s experience.

and implemented a digital menu-board solution. Building on longstanding seasonal marketing efforts, the team expanded “Ted’s Fresh” to not only focus on healthier options, but on the quality ingredients in all their food, as well; and so as not to confuse Ted’s loyalists, they reimagined core menu items, doubling down on new ingredients, like charcoal-broiled bacon, as ways to reinvent old favorites.

Ever-focused on the special relationships Ted’s has with their customers, all of these developments were framed by online and in-store branded promotions, as well as select mass media impressions. However, at the heart of all these communications efforts, there is a simple truth—whether you work with Ted’s or you’re just stopping in for a trayful of deliciousness, you’re part of the family.

TED’S HOT DOGS

Just within the past 18 months, a new Ted’s opened in downtown Buffalo, featuring a recreation of the facade of that original 1927 tool-shed-restaurant. Ted’s also launched their first food truck (affectionately, the Charcoal Chariot),

Congratulations to Thecly, Joe, Marina, Teddy, Rich, Uncle Peter, Jackie, Murph, John and the entire Ted’s team for this well-deserved recognition.

VAGUE MEMORIES. BIG PAPPA LARDO REFLECTS ON THE GREATEST MATCH HE SORT OF SAW.

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totes & bags

writing instruments 716.783.8081 ben lamonte • benl@thispromoworks.com ellicott square building • 295 main street, suite 768 • buffalo, new york 14203

This was back in the ‘40s when wrestling was still trying to gain traction among sane people. The match pitted Backwoods Davey Buck v. G-Force Meadows. In a cage, inside a larger cage, inside a fake barn the promoters had constructed in the arena. We all had to fight to watch through one of three small windows. That always puzzled me. Why the barn? That didn’t stop Buck and Meadows. They went at it for three days straight until they both just collapsed. Most of the people had gone home by then. Except me, a few security guards, and some lady who wasn’t even watching the match. She just sat there talking to a bag. Anyway, when Buck’s hand was raised in victory (Meadows forfeited because he had to get back to his job on the docks), I knew this business was for me.

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 6

SALES & MARKETING

SILVER IN-ROOM PLUS 2017 PRICE CATALOG

SILVER

KRISTEN GOELLER Art Director

EMILY ZAJAC

EMPOWERING STUDENTS CAMPAIGN

Graphic Designer

ELIZABETH JONES

Product or Service Sales Promotion – Catalog

Sales Kit or Product Information Sheets

Director of Sales

CAIT MULCAHY

IN-ROOM PLUS

VILLA MARIA COLLEGE

Customer Service Representative

In-Room Plus, Inc.

Villa Maria College

VICKY DIXON

JESSE STODDARD

Coordinator of Creative Services and Marketing

BRIAN EMERSON

Vice President of Enrollment Management and Student Services

KRISTEN SCHOBER

Communications Specialist

Purchasing Manager

om

www.inroomplus.com FULFILLING THE VISION for VILLA MARIA COLLEGE

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LIST & PROGRAM

2017 PRICE CATALOG

PRICING TIERS

EFFECTIVE JANUARY 1st, 2017

PROGRAM FREQUENT BUYER

FREE

ADVANTAGES

FREE

Logo Label Set-up

BIG

Ground Shipping

Program Discounts

(for frequent buyer program - min. $400.00)

FIRST AID KITS

2 Tylenol, 2 Decongestants, 2 Bandages, 2 Antacid Tablets, 1 Antiseptic Towelette

THE NECESSITIES

Cello Pack Cello Pack w/Logo Plastic Case Plastic Case w/Logo Silver Tin, Hinged Lid Silver Tin, Hinged Lid w/ logo

DENTAL CARE KITS

PER CASE

100 100 100 100 96 96

PER CASE

Toothbrush (.85 oz. Colgate Toothpaste) 100 Preserve Toothbrush Kit (Tom’s Toothpaste) 48 Preserve Toothbrush, (no kit) 144 Tom’s Toothpaste, (no kit) 48

LIST

120.00 130.00 150.00 160.00 198.24 208.24 LIST

128.56 204.00 332.00 80.85

PROGRAM

118.20 128.05 147.75 157.60 195.27 205.12 PROGRAM

126.63 200.94 327.02 79.64

TRAVEL KITS

Hangover Kit

Travel Box Love Box

Tech Essentials Kit

Toothbrush, Toothpaste, Shave Gel, Twin Razor, Comb PER CASE

Standard Header Logo Header The Travel Box

100 100 48

FEMININE CARE KITS Cello Pack

LIST

183.68 190.00 121.83

PER CASE

66.00

LIST

PROGRAM

189.53

186.69

LIST

PROGRAM

2 Tampons, 2 Maxithin Pads, 2 Feminine Pain Relief Tablets, 1 Obstetrical Towelette

5” GEB Pleasure Kit

Sun Care Kit

Charging Kit

SHAVE KITS

PER CASE

Alba Shave Cream, (no kit) 36 Twin Razor Kit (2.25 oz. Gillette Shave Foam) 100 Preserve Shave Kit (Alba Shave Cream) 48 (Triple Blade Razor–Recycled and Recyclable) Preserve Triple Blade Razor, (no kit)

PROGRAM

180.92 187.15 120.00

50

96

1 Maxithin, 1 Tampax Tampon, 2 Feminine Pain Relief Tablets, 1 Obstetrical Towelette

Hinged Lid Tin

144

65.01

93.60 172.00 312.00

92.20 169.42 307.32

696.36

685.91

Since Villa Maria College was founded in 1961, the education and training offered here have transformed thousands of lives, one student at a time. Now, Villa Maria is entering a bold new era. Building on its Felician Franciscan heritage, coupled with its vision for the future, the College is empowering students by providing them with a holistic education that prepares them to take on the challenges and seize the opportunities of a changing world.

COCKTAIL KIT

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Feminine Care Kit

Couples Kit

First Aid Kit

PER CASE

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48 271.60 263.45

Wall Charger, Car Charger & 3-in-1 USB Cable (8-Pin Lightning, 30-Pin & Micro USB)

Charging Kit w/ Universal Adapter

48 319.60 314.81

Earbuds

48 176.70 174.50

Wall Charger, Car Charger, Universal Outlet Adapter & 3-in-1 USB Cable (8-Pin Lightning, 30-Pin & Micro USB) 1 pair of headphones in protective case

Essentials Kit

48 613.60 604.40

Hangover Kit

48 369.75 364.20

Emergen C, Mints, Advil Liquid Gels, Lip Balm, Sunscreen & Sunglasses 5 Hour Energy, Sunglasses, Advil Liquid Gels, Band-Aids & Mints

Sun Care Kit

48

Tech Essentials Kit

48 399.60 393.61

1 Pair of Uni-sex Sunglasses, Sunblock & Lip Balm

Cocktail Kit Cocktail Kit w/Screen Print

PER CASE

24 24

LIST

PROGRAM

113.61 131.16

111.91 129.20

COUPLES KITS

CONVENIENCE KITS Charging Kit

476.16 469.02

Wall Charger, Car Charger, Universal Outlet Adapter, 3-in-1 USB Cable (8-Pin Lightning, 30-Pin & Micro USB) & Earbud Headphones

2 Condoms, 1 Package Lubricating Jelly

Plastic Case Plastic Case w/ Logo Silver Tin, Hinged Lid Silver Tin, Hinged Lid w/ Logo

DELUXE COUPLES KITS The Love Box * Passion Kit ** Pleasure Kit

vibrating bullet, 2 condoms, 2 mints & 2 lube

PER CASE

100 100 96 96

PER CASE

48 48 48

LIST

200.00 210.00 226.16 236.16 LIST

249.90 249.98 407.75

PROGRAM

197.00 206.85 222.77 232.61

It is our great honor to serve as chairs of the Empowering Students Capital Campaign, a $5,000,000 initiative that will support Villa Maria College in achieving its vision to become the premier student-centered college in Western New York. Your gift will help to support renovations to critical areas of the College, build the endowment, and support new program expansion.

PROGRAM

246.15 246.23 401.63

* Love Box Contents: 2 Lubricated Prophylactics, 2 Personal Lubricants, 2 Mint Packets, 1 Massage Lotion, 2 Lover’s Scratch Off Games, 1 Femme Fresh Wipe ** Passion Kit Contents: 2 Lubricated Prophylactics, 2 Personal Lubricants, 2 Mints, 1 Massage Lotion, 2 Lover’s Scratch Off Games, 1 Femme Fresh Wipe

6

When you invest in Villa Maria College, you transform a person, a community, and the world. As members of the Board of Trustees and as Capital Campaign chairs, we have complete confidence in the College, its faculty, and its visionary leaders. We ask that you contribute as generously as possible to this campaign. We need your help and can think of few other investments so compelling.

From left to right:

DAVID M. GELIA, Campaign Chairperson CATHERINE GRANTIER COOLEY, Campaign Chairperson HONORABLE ANN T. MIKOLL, Honorary Campaign Chairperson JOHN F. DALY, Campaign Chairperson

1

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Page 7 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

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Page 9 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

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Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 10

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Page 11 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

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DISPLAY RENDERING Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 12

SALES & MARKETING

SILVER

SILVER

BILL PATERSON

Creative Director, Copywriter

ZONES OF AWFULNESS

KATHY KASTAN

GELIA

BILL KASTAN

HATCHETS & HOPS – BRAND PACKAGE

Creative Director, Art Director

Point of Purchase – Counter Top

Smiling Ted’s Used Cars

Stationery Package

MR. SMITH AGENCY

Illustrator

Hatchets & Hops

SARAH GENAU

1. Upselling 2. Skeeve 3. Pouncing 4. Intimidation 5. Smirking 6. Just Eww 7. Pushiness 8. Deceit 9. Ick 10. Odor

11. Fakeness 12. Repellence 13. Ughhh 14. Fleecing 15. Bait & Switch 16. Coercion 17. False Promises 18. Blah blah blah 19. Emptiness 20. Scuzz

8

9 14

We all feel it. Science confirms it. The brain of the typical used car dealer is a factory of unpleasantness. Here at Smiling Ted’s, you won’t experience any of these unfortunate traits.

Smiling Ted’s Quality Used Cars

GOLD BEULAH’S CARD & THAUMATROPE Stationery Package

5

4

3

2 1

Principal

CHRISSY PYNE

Creative Director

COLLIN WITTMAN

Content & Strategy Director

DEVIN JEFFERY

Digital Designer

Account Executive

Zones of Awfulness in Used Car Dealers

ROBERT DIMMER

JULIE ZACK Designer

HEATHER SPRAGUE Beulah’s Owner

JULIE ZACK

Beulah’s General Store

Page 13 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

6

7

10

11

12

15

16

17

19

13 18 20

SALES & MARKETING

SILVER OPTIMUM PHYSICIAN ALLIANCE CAMPAIGN

Stationery Package

BLOCK CLUB

Optimum Physician Alliance

SILVER

BRANDON DAVIS

Creative Director

TIM STASZAK

THE GRANGE CAMPAIGN

Designer

Designer

The Grange

STEVE SOROKA

JULIE MOLLOY RYAN MCMULLEN

BLOCK CLUB

Content Strategist

Creative Director Art Director

Stationery Package

BEN SIEGEL

BRANDON DAVIS

BEN SIEGEL

Brand Manager

Content Strategist

STEVE SOROKA

Brand Manager

GOLD PRAXIS BROCHURE Brochure

CROWLEY WEBB Praxis

MATT LOW

Copywriter

LILLIAN SELBY Art Director

DAVID BUCK

Creative Director

OWEN DAVEY

CONTENT-SENSITIVE FOLD!

Illustrator

KARI MASLAK

Sr. Production Designer

COHBER PRESS

This is our story.

Focused Patient Recruitment

1

Printer

Focus on

CHELSEA ROTH

UNDERSTANDING

Project Manager

MARY KROLL

Sr. Production Manager What makes a patient tick?

Learning this is the critical first step in what we do and resonates throughout the rest of our process.

What’s yours?

Get in touch and let us

P R AX I S L E AV E B E H I ND B OOKL E T | F L AT: 9 ” W X 6 . 7 5 ”H ; FOL DE D: 4 . 5 ” W X 6 . 7 5 ”H | CMY K + P MS 4 31 + P MS 16 6 + P MS 4 5 2 5 | F U L L B L E E DS | TR I M, S CORE, FOLD, SADDLE-ST ITCH

3

know how we can help.

Focus on Managing The inner workings of our work.

Keeping up the momentum.

Our job doesn’t end when we send our campaign messages out into the world. In fact, this is the point

R E TA I N I N G T H E R U L E S .

Rewards for staying involved, reimbursement for time and travel, and reminders to attend study visits are all subject to IRB and potential sponsor regulations regarding patient appreciation gifts.

So any recommendation we make is based on extensive experience to avoid any potential issues.

at which some of our most critical work begins.

S I T E R E L AT I O N S A R E O U R S P E C I A LT Y.

1.855.GOPRAXIS | info@gopraxis.com Praxis Headquarters 268 Main Street, Suite 400 Buffalo, NY 14202 © Copyright 2016 Praxis

a closer look

As sites are such an important piece of the recruitment puzzle, we work hard to keep research site staff motivated throughout. And we make sure they have the tools they need to do the same for patients. Retention is key, and we’ve found that study-branded items such as monthly newsletters with healthy tips and more, coloring books for kids, and waiting-room iPads help keep patients engaged and energized throughout a program. Showing constant appreciation to all involved is just a given.

The key to success on our side? The site relations specialists at Praxis form strong relationships with study coordinators at sites, constantly communicating on the outcomes of each referral. They assist in conducting effective local outreach. They even coordinate the implementation of our PraxisGo app that assists sites even further.

P R AX I S L E AV E B E H I ND B OOKL E T | F L AT: 9 ” W X 6 . 7 5 ”H ; FOL DE D: 4 . 5 ” W X 6 . 7 5 ”H | CMY K + P MS 4 31 + P MS 16 6 + P MS 4 5 2 5 | F U L L B L E E DS | TR I M, S CORE, FOLD, SADDLE-ST ITCH

P R A X IS LEAV E B E HI N D B O O K L E T | F L AT: 9 ” W X 6 . 7 5 ” H ; FO L D ED : 4 . 5 ” W X 6 . 7 5 ” H | C M Y K + P M S 4 31 + P M S 16 6 + P M S 4 5 2 5 | F U L L B L E E D S | T R I M , S CO R E , FO L D , S A D D L E - ST I TCH

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 14

SALES & MARKETING

SILVER CAPITAL CAMPAIGN BROCHURE Brochure

ERIC MOWER + ASSOCIATES Richardson Center Corporation

MICHAEL TSANIS

MICHAEL AGOSTON

PATRICK HORNUNG

DOUG BEAN

JILLIAN BENEDICT

SAMANTHA DEMART

Creative Director Art Director

Creative Supervisor, Copywriter

Production Director SVP, Account Supervisor Project Manager

CHELSEA CARNEY

Senior Graphic Designer

SILVER WOMEN & WEALTH BROCHURE Brochure

FARM

SunTrust

JASON HUGHES

Creative Director

JULIE SCHECHTER

Account Director

MATT CASCARINO

Executive Creative Director, Copywriter

SILVER NFTA METRO RAIL EXPANSION PLAN Brochure

19 IDEAS

AMBER RAMPINO

Creative Director

CHARLIE FASHANA

Account Executive, Copywriter

DAVID KOSZKA Art Director

NFTA Metro

SILVER KEY FAMILY WEALTH SALES COLLATERAL

Brochure Campaign

ERIC MOWER + ASSOCIATES Key Private Bank

SARAH NEUNDORFER

CRYSTAL HERBERGER

Creative Director, Copywriter

Graphic Designer

SARAH HEXIMER

ALLISON WILTON

Senior Account Supervisor

Art Director

KEVIN RUSH

JILLIAN BENEDICT

Project Supervisor

Creative Supervisor, Copywriter

CHELSEA CARNEY

Senior Graphic Designer

Understand Plan Connect What is the purpose of your wealth? How should it be used to enable your vision and goals both now and in the future?

These are just a couple of the questions we may ask to help discover

Move forward with a purpose

the insights and ideas necessary to create the right plan for your family.

This open, uncomplicated communication between you and your Key Family Wealth team lays the cornerstone of your plan—and it takes every priority, concern and goal into account. Once we understand the intricacies of your family and the objectives you’ve set forth, we work together to map out a path for the journey ahead.

A wealth of possibilities for your future

Understand Plan Connect Your family’s wealth deserves continual attention Our approach to creating integrated wealth strategies starts with your goals, and aligns with your family’s interests and values. Your dedicated team of financial

Get going in the right direction

experts will identify unforeseen risks that could jeopardize your long-term success.

We’ll leave no stone unturned and will always be tuned into the ever-changing economic landscape looking for new opportunities.

The result is confidence that your family’s future is stable and secure.

Whether developing an initial strategy or evaluating already existing financial plans, our approach will address the complexities of managing wealth spread across institutions, businesses, generations and beyond.

Page 15 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

SALES & MARKETING

SILVER NO BOUNDARIES ISSUE ONE

Publication Cover Design

RISE COLLABORATIVE

DREW BROWN

Creative Director

KEVIN HEFFERNAN

Executive Director

BRIDGET SCHAEFER Senior Producer

No Boundaries

MIKE SHRIVER

Photographer

FOR A REAL RENAISSANCE ISSUE ONE

GOLD BURCHFIELD’S “BLISTERING VISION”

|

OCTOBER 14, 2016

KYLE MORRISSEY Designer

BRIAN GRUNERT Designer

Book Design

CHARLES E. BURCHFIELD

WHITE BICYCLE

KATHLEEN HEYWORTH

Burchfield Penney Art Center

FREE

Artist, Writer

Director of Communications and Marketing

TULLIS JOHNSON

Curator, Writer

ANTHONY BANNON, PH.D

Executive Director, Writer

SCOTT PROPEACK

Chief Curator, Writer

LUCY R. LIPPARD

Writer, Art Critic, Activist

GATEWAY PRINTING Book Printer

KELLER BROS. & MILLER Dust Jacket Printer

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 16

SALES & MARKETING

GOLD

BRITTNEY SIKORA

SCOTT PROPEACK

BRIAN GRUNERT

DOUGLAS DREISHPOON

Book Design

JACK DRUMMER

ANTHONY BANNON, PH.D

WHITE BICYCLE

KATHLEEN HEYWORTH

GATEWAY PRINTING

JACK DRUMMER “THE EFFECTS OF TIME”

Designer Designer Artist

Burchfield Penney Art Center Director of

Communications & Marketing

GOLD PRAXIS 2016 HOLIDAY CARD Card, Invitation, or Announcement

CROWLEY WEBB Praxis

Chief Curator, Writer Writer

Executive Director Printer

MEAGAN WALKER

MARY KROLL

NICOLE REINARD

CHELSEA ROTH

JEFF PAPPALARDO

GATEWAY PRINTING AND GRAPHICS

Copywriter

Art Director

Creative Director

PETE REILING

Sr. Production Manager Project Manager

Printer

Illustrator

NATE BENOIT Designer

Page 17 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

SALES & MARKETING

SILVER BABY SHOWER INVITATION Card, Invitation, or Announcement

SILVER

ROSALIND CARDONE Copywriter

AMANDA WIDZINSKI

HOSPICE HARVEST FEST INVITATION

Art Director

Card, Invitation, or Announcement

CROWLEY WEBB

Hospice Buffalo

SILVER BELT LINE BASH INVITATION Card, Invitation, or Announcement

CROWLEY WEBB

Darwin Martin House

SILVER

MEAGAN WALKER Copywriter

KATIE HAZEL

YEAR IN REVIEW SEMINAR INVITATION

Art Director

JEFF PAPPALARDO

Card, Invitation, or Announcement

Creative Director

AMANDA WIDZINSKI

RIVETER DESIGN

Designer

Sanderson Wealth Management

MARY KROLL

Sr. Production Manager

NATALIE TRONOLONE

CRYSTAL HERBERGER

SARAH NEUNDORFER

SCOTT SCHUMAN

ALLISON WILTON

MAGGIE KUFFNER

JILLIAN BENEDICT

TYLER STANLEY

Creative Director Creative Director Art Director

ERIC MOWER + ASSOCIATES

Crowley Webb

MICHAEL TSANIS

Creative Supervisor, Copywriter

Graphic Designer

Production Director Account Supervisor Senior Project Coordinator

JORDAN HEGYI

Creative Director

LAUREN MOLENDA

Account Manager

CHRIS MULDOON Copywriter

SARAH HOFHEINS

Assistant Art Director

KIM PENTHEROS Art Director

GROVER CLEVELAND PRESS

Project Manager

Print Production

ZENGER

X

X

Printer

BASH

20 16 Come celebrate Frank Lloyd Wright’s Martin House, on the grounds where Martin worked as an executive of Larkin Soap Company, and near the train depot he arrived at daily by the once-operating Buffalo Belt Line.

Good times will be had by all! To officially reserve your seat and learn about sponsorship opportunities, call 716.856.3858 or visit

DarwinMartinHouse.org

Katie Hazel 268 Main Street Buffalo, NY 14202

Proceeds from this event will support tour and education programs at the Martin House.

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 18

SALES & MARKETING

SILVER 15TH ANNIVERSARY SAVE THE DATE & INVITE Card, Invitation, or Announcement Campaign

JORDAN HEGYI

Creative Director

LAUREN MOLENDA

Account Manager

KIM PENTHEROS Art Director

GROVER CLEVELAND PRESS Print Production

CHRIS MULDOON Copywriter

SARAH HOFHEINS

RIVETER DESIGN

MIKE TELESCO

OSTERIA 166 – MEATBALL STREET BRAWL

GREG MEADOWS

Card, Invitation, or Announcement Campaign

TELESCO CREATIVE GROUP

Creative Director

ADMIT ONE Presenting

THE FIRST ANNUAL

Food Bank of WNY SUNDAY, OCTOBER 2 b 11 AM

W. MOHAWK ST. BETWEEN FRANKLIN ST. AND DELAWARE AVE.

$10 | ADVANCE | $15 | DAY OF

MEATBALL STREET BRAWL

AMICI | BADA BING | CHEF’S FRANKIE PRIMO’S | ILIO D I PAOLO’S LOMBARDO’S | MARCO’S | MULBERRY OSTERIA 166 | PROVIDENCE SOCIAL SIENA | SINATRA’S | SNOOTY FOX TAPPO | TRATTORIA AROMA WILLIAMSVILLE

SUNDAY, OCTOBER 2 b 11 AM

MEATBALL STREET BRAWL BEGINS AT 11 AM THE FOOTBALL GAME WILL BE SHOWN TASTE TRADITIONAL AND NON-TRADITIONAL MEATBALLS JUDGING AT KICK-OFF WITH LOCAL CELEBRITY JUDGES THERE WILL BE AN ADDITIONAL OVERALL GUEST FAVORITE AWARD WINNERS WILL BE ANNOUNCED AT HALF TIME ENJOY TASTINGS OF LOCALLY-BREWED CRAFT BEERS

W. MOHAWK ST. BETWEEN FRANKLIN ST. AND DELAWARE

$10 ADVANCE DAY OF $15

TRADITIONAL AND NON-TRADITIONAL CATEGORIES ESTEEMED CELEBRITY JUDGES. AND PRIZES – LIKE BRAGGING RIGHTS! TICKETS AVAILABLE AT ANY OF THE PARTICIPATING RESTAURANTS OR AT OSTERIABUFFALO.COM

MEATBALL STREET BRAWL CHALLENGERS

AMICI | BADA BING | CHEF’S | FRANKIE PRIMO’S | ILIO D I PAOLO’S LOMBARDO’S | MARCO’S | MTK | MULBERRY | OSTERIA 166 PROVIDENCE SOCIAL | SIENA | SINATRA’S | SNOOTY FOX | TAPPO S T R E E T,

B U F F A L O ,

N Y

1 4 2 0 2

|

7 1 6 . 8 5 8 . 3 1 1 8

SILVER GELIA

Designer

THE CHALLENGERS

F R A N K L I N

Creative Supervisor

KIMBERLY SIMONS

TRADITIONAL AND NON-TRADITIONAL CATEGORIES ESTEEMED CELEBRITY JUDGES. AND PRIZES – LIKE BRAGGING RIGHTS!

1 6 6

THE MARTIN GROUP

Public Service Annual Report

THE FIRST ANNUAL

THE

Art Director

PURSUING EVERY POSSIBILITY

Printer

LOCAL BEER

Card, Invitation, or Announcement Campaign

Art Director

GATEWAY PRINTING

Osteria 166

TASTINGS

VP, Creative Director

LIANNE COOGAN

TERRY CABER Art Director

CHRISTIE WITT BERARDI Senior Brand Manager

MICHAEL PREZIOSO VP, Operations

JENNIFER HOFFMIRE Senior Copywriter

SILVER

Presenting

MICHAEL TSANIS

THE MARTIN GROUP HOLIDAY CARD ANDREW HENESEY

The Martin Group

Assistant Art Director

Sanderson Wealth Management

SILVER

|

O S T E R I A B U F F A L O . C O M

Page 19 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

ANDREW DUMPLETON Art Director

KELLIE MAZUR Copywriter

MEGAN SWEENEY Illustration

CHAR SZABO-PERRICELLI Production Manager

BRITTANY KLOTZBACH

Account Executive, Project Manager

JIM O’NEIL

Account Executive

PARTNER’S PRESS Printer

SALES & MARKETING

GOLD

JASON YATES

ACD, Art Director

ONE JOURNEY GALA INVITATION JEFF BUCKI Public Service Direct Marketing & Specialty Advertising

GELIA

JDRF Western New York Chapter

Copywriter

KATHY KASTAN

Creative Director

MYERS CREATIVE IMAGING Photography

CHAR SZABO-PERRICELLI Production Manager

BRITTANY KLOTZBACH Account Executive, Project Manager

JIM O’NEIL

Account Executive

KELLER BROS. & MILLER, INC. Printer

GOLD

BOB JANIS

CHAR SZABO-PERRICELLI

MEDICAL MAILER

KERRI LINSENBIGLER

BRITTANY KLOTZBACH

KATHY KASTAN

SARAH GENAU

Direct Mail 3-D / Mixed

GELIA

Caplugs

Art Director

Copywriter

Creative Director

Production Manager

GET NOTICED PRODUCTIONS Printer

Project Manager

Account Executive

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 20

SALES & MARKETING

GOLD FARM SCOTCH

Advertising Industry Self-Promotion Direct Marketing & Specialty Items

LAUREN CIUS

Associate Creative Director

JAMES GILLAN Copywriter

LISA DOJNIK

Art Director

FARM

FARM

SILVER FARM TAROT CARDS

Advertising Industry Self-Promotion Direct Marketing & Specialty Items

FARM

FARM

JASON HUGHES

Creative Director

TIM MARREN

Senior Copywriter

JAMIE GARCIA Art Director

ASHLEY LEWIS

Account Supervisor

MATT CASCARINO

Executive Creative Director, Copywriter

SILVER FARM CHOCOLATE

Advertising Industry Self-Promotion Direct Marketing & Specialty Items

FARM

FARM

LAUREN CIUS

Associate Creative Director

LAUREN CARMER Copywriter

LISA DOJNIK

Art Director

RYAN SPADY

Graphic Designer

ASHLEY LEWIS

Account Supervisor

MATT CASCARINO

Executive Creative Director, Copywriter

Page 21 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

SALES & MARKETING

SILVER 30TH ANNIVERSARY INVITATION Advertising Industry Self-Promotion Cards, Invitations, or Announcements

LIZ MATTINGLY

NATALIE TRONOLONE

KELLY SIRIANNO

GATEWAY PRINTING AND GRAPHICS

Copywriter

Art Director

JEFF PAPPALARDO

Printer

AD

SMACK

Creative Director

NATE BENOIT

TALK

Production Artist

CROWLEY WEBB

BIFF THE GERMAN TANK

Project Manager

MATT MCCARTHY

Crowley Webb

Production Manager

WE’RE THROWING A PARTY. AND THIS BAG IS YOUR TICKET IN. We’re celebrating our 30th anniversary in a special way – by honoring the good people who work here, whom we work for, and who are working to make positive changes in our community. So why the brown bag? Well, it’s your ticket into our party. We’re collecting donations for the Matt Urban Hope Center, an amazing organization right here in Buffalo that helps families in need get back on their feet. So we invite you to fill it up with donations and bring it with you the night of the event.

Everything you need to know – including RSVPs – can be found at crowleywebb.com/ goodpeople. We hope to see you there!

September 22 • 6pm Resurgence Brewing Co. RSVP by September 8

268 Main Street, Suite 400, Buffalo, NY 14202

GET YOUR FILL OF FEELING GOOD.

Mr. Johnathon Doe 1234 Any Street Buffalo, NY 14202

“It’s always safe to say ‘It’ll probably rain tomorrow’ because you never know, right?

You just never know.”

WRESTLING IS REAL #alternativefacts

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 22

Your comfort is our reward.

At Beckett & Sons, every chair we make is hand-crafted for comfort and durability based on the rigorous specifications laid out by our founder, Jonathan Beckett, over a century ago.

We’re passionate about seating for one simple reason: there’s

Page 23 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

nothing more rewarding than knowing that our customers own collapsible chairs they can truly cherish. From our family to yours, thank you for making Beckett & Sons your choice in superbly crafted leisure.

PRINT ADVERTISING

SILVER PROVIAN COSTS LESS

Magazine Advertising Campaign

THE MARTIN GROUP

Niacet Corporation

BARBARA RISO

SNOOTY WILLIAM IV

Creative Supervisor

WARREN STANEK

Digital Illustrator

SUE WHITE

Senior Production Designer

DUANE BOMBARD

VP, Creative Director

AD

SMACK

TALK

MICHAEL TSANIS

VP, Creative Director

LISA STROCK

SVP Managing Director

“Outside the ring, I wear monocles all the time. Sometimes four, five, six at a time.

I’ll just cram them in my eyes. It’s fancy. You wouldn’t understand.”

Gear UP FOR YOUr

NEXT

RUMBLE

Let our marketing muscle help you rule the ring. publicishawkeye.com | 716.362.4442

500 Corporate Parkway Suite 140, Buffalo, NY 14226

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 24

OUT-OF-HOME & AMBIENT MEDIA

SILVER NIOGA CHECK OUT CHALLENGE VIDEO

Guerrilla Marketing

CROWLEY WEBB

NIOGA Library System

SILVER

LIZ MATTINGLY Copywriter

LILLIAN SELBY

NEW YORK FASHION WEEK MENS

Art Director

Out-of-Home Single Installation

JEFF PAPPALARDO

Creative Director

THE MARTIN GROUP

NOLAN WHIPPLE

New Era Cap

Director of Photography

SHANNON VOGEL

Out-of-Home Single Installation

WHITE BICYCLE

Ted’s Hot Dogs

YAMES AND HOLT

BRIAN GRUNERT

INGENIOUS, INC.

JOE DRUST

PRINT LEADER

THECLY ORTOLANI

IMG_INK

MARINA ORTOLANI

SCOTT GABLE

CEO

President

Brand Manager

RICK CALZI

Creative Supervisor

SUE WHITE

Senior Production Designer

Vendor

KYLE MORRISSEY Designer

Brand Manager

HADLEY EXHIBITS

Project Manager

TED’S HOT DOGS, CHIPPEWA STREET

BLAKE CARBONE

Production Director

JOE RUSSELL

Designer

Art Director

MICHAEL PREZIOSO

Project Manager

SILVER

ANDREW HENESEY

Mural Painters

Digital Menuboards Wallpaper and Vinyl Digital Printing

SILVER THERMORY – TRADE SHOW BOOTHS

Out-of-Home Multiple Installations

HADLEY EXHIBITS Thermory

PATRICK CAVENY

Account Executive

PATRICK HAGGERTY Exhibit Designer

KEVIN DEMARS

Principal – Thermory USA

GINA SIEPIERSKI

Graphic Designer

Installation Photographer

LAURA WAX

L2K Design, Interior Designer

BENJAMIN SIEGEL

BMS Design Studio, Architect

30x30 foot booth reconfigures to smaller 10x20 foot booth for smaller venues or to reduce cost of marketing effort at Tier 2 trade shows.

30x30 foot booth reconfigures to smaller 10x20 foot booth for smaller venues or to reduce cost of marketing effort at Tier 2 trade shows.

Page 25 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Persuasion or pinfall?

You decide.

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 26

OUT-OF-HOME & AMBIENT MEDIA

SILVER REDDY BIKESHARE

Out-of-Home Multiple Installations

RENOUN CREATIVE Shared Mobility

SILVER

DANIEL WANGELIN Art Director

NICHOLAS HAAS

Creative Director

KALE YEAH!

TIFFANI DICKINSON

Kale Yeah!

DEVON SLOBODZIAN

SHANNON MADDEN

JASON YATES

BRITTANY KLOTZBACH

Copywriter

Event

Associate Creative Director, Editor

GELIA

BILL PATERSON

Director of Photography Project Manager

JON BOAL

Independent Health Foundation had one goal with its Healthy Options program: increase the conversation around healthier eating and encourage better decision-making whenever possible. So we developed the first ever kale-eating competition to leave a real impression in a bold, impactful way.

Designer

Independent Health Foundation

JENNIFER WHITE

Account Executive

Creative Director

Strategically held one week after the popular Nathan’s Hot Dog competition at the Taste of Buffalo – the nation’s largest two-day food festival with over 450,000 attendees – Kale Yeah became the world’s healthiest eating competition. We brought in the Major League Eating organization to make it an official, sanctioned event that drew in professional eaters.

Marketing and Communications Executive, Reddy Bikeshare

KATHY KASTAN

Creative Director

We coordinated all public relations, social media and traditional marketing efforts; developing the name, logo, tagline, t-shirt, shareable social content, media relations materials and supporting imagery before the event. We also filmed it on Facebook Live and Twitter’s Periscope in addition to developing a wrap-up video.

As soon as the hot dog competition ended, Kale Yeah was everywhere, becoming the perfect mix of irony and shock value to reinvigorate healthier eating discussions around the world. The event was featured on almost every major news outlet, including Good Morning America, Mashable, NPR and even on Fox News’ the O’Reilly Factor. All in all, Kale Yeah generated over 800 articles, with a combined reach of nearly one billion people. Plus thousands of spectators witnessed the spectacle in person.

PLEASE SEE SUPPORTING VIDEO

The winner? Gideon “The Truth” Oji who managed to scarf down 25 bowls of kale in less than eight minutes and now hold’s the world’s healthiest eater title.

Kale Yeah!

Independent Health Foundation had one goal with its Healthy Options program: increase the conversation around healthier eating and encourage better decision-making whenever possible. So we developed the first ever kale-eating competition to leave a real impression in a bold, impactful way.

Strategically held one week after the popular Nathan’s Hot Dog competition at the Taste of Buffalo – the nation’s largest two-day food festival with over 450,000 attendees – Kale Yeah became the world’s healthiest eating competition. We brought in the Major League Eating organization to make it an official, sanctioned event that drew in professional eaters.

We coordinated all public relations, social media and traditional marketing efforts; developing the name, logo, tagline, t-shirt, shareable social content, media relations materials and supporting imagery before the event. We also filmed it on Facebook Live and Twitter’s Periscope in addition to developing a wrap-up video.

As soon as the hot dog competition ended, Kale Yeah was everywhere, becoming the perfect mix of irony and shock value to reinvigorate healthier eating discussions around the world. The event was featured on almost every major news outlet, including Good Morning America, Mashable, NPR and even on Fox News’ the O’Reilly Factor. All in all, Kale Yeah generated over 800 articles, with a combined reach of nearly one billion people. Plus thousands of spectators witnessed the spectacle in person.

SILVER

ANDREW HENESEY

JASSEN OTTO

BLAKE CARBONE

SUE WHITE

PLEASE SEE SUPPORTING VIDEO

LIL’ LISA BLOODBATH

The winner? Gideon “The Truth” Oji who managed scarf down 25 bowls ofProduction kale in less than eight Art to Director minutes and now hold’s the world’s healthiest eater title.

NEW ERA – GOLD RUSH – SUPER BOWL 50 Event

THE MARTIN GROUP New Era Cap

Brand Manager

RICK CALZI

Creative Supervisor

MICHAEL PREZIOSO

Senior Production Designer

HADLEY EXHIBITS Vendor

Production Director

AD

SMACK

TALK

“They say there are all these blood types, but I don’t believe it. It’s just blood.”

Page 27 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

OUT-OF-HOME & AMBIENT MEDIA

GOLD

LIZ MATTINGLY

MATT MCCARTHY

LILLIAN SELBY

SHANNON VOGEL

JEFF PAPPALARDO

JOE RUSSELL

WARREN STANEK

COHBER PRESS

Copywriter

NIOGA POSTER CAMPAIGN

Production Manager

Art Director, Illustrator

Poster Campaign

CROWLEY WEBB

Creative Director

NIOGA Library System

Retouching

Project Manager Project Manager Printer

SILVER SILVER SILVER SILVER SILVER YOU KNOW WHAT’S OVERDUE HERE?

BET YOU NEVER THOUGHT OF YOUR LIBRARY

Poster

DON’T JUDGE YOUR LIBRARY Poster

SHAKESPEARE DICKENS TWAIN Poster

Poster

GOLD

GAMEWORMS / MOVIEWORMS / MUSICWORMS Poster

BILL PATERSON

Creative Director, Copywriter

SCIENCE OF USED CAR DEALERS

KATHY KASTAN

GELIA

BILL KASTAN

Poster Campaign

Smiling Ted’s Used Cars

Creative Director, Art Director Illustrator

SARAH GENAU

Account Executive

Geometry of Malfeasance in Used Car Dealers Examining the bulbous contour of the cranium reveals a troubling truth about the owner’s underhanded, double-dealing manner. Phrenology also shows us an abnormality of the epidermal layer surrounding the offending bone structure. This malady confirms the need to flee from the devious salesman and make for the safe confines of Smiling Ted’s.

Duplicitous Follicles

Hoodwin

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Lobe of Iniquity

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Anatomy of Falsity in Used Car Dealers

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Science of Depravity in Used Car Dealers

Bamboo Brow of

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Biology of Duplicity in Used Car Dealers Only science can protect us from bargaining with a shameless reprobate. Study these characteristics to ascertain whether he be a dependable merchant or merely a charlatan. Beware the predominant faculties below. Upon detection of any or all, immediately take leave. Smiling Ted’s awaits.

Swindler’s Protrusion

Nape of Chicanery

Conniving Chin r

SLEAZY BBBBBBBBBBA SLEAZIER BBBBBBBBBA SLEAZIEST Sinful Crease

r

Zone of Fiendishness

Smiling Ted’s

Notice the escalation in the level of pugnacity as the hierarchy devolves. In the subject at the furthermost right, the nasal housing and jaw-line jut out at alarming angles. All culminating at a most treacherous mandible. These marks of reprehensibility are not to be ignored. Shun this afflicted vehicle monger and find passage to Smiling Ted’s.

Cranial science tells no falsehoods. Indeed it reveals all we need to know about a given species. Take the study of the highly suspect used vehicle purveyor.

Should one detect these telltale signs of pretense and turpitude, it is necessary to leave the premises and travel directly to Smiling Ted’s.

Smiling Ted’s

Smiling Ted’s

Smiling Ted’s

Quality Used Cars – 1890 Bailey Ave.

Quality Used Cars – 1890 Bailey Ave.

Quality Used Cars – 1890 Bailey Ave.

Quality Used Cars – 1890 Bailey Ave.

GOLD

GOLD

GOLD

GOLD

BIOLOGY OF DUPLICITY

GEOMETRY OF MALFEASANCE

SCIENCE OF DEPRAVITY

ANATOMY OF FALSITY

Poster

Poster

Poster

Poster

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 28

OUT-OF-HOME & AMBIENT MEDIA

GOLD QCRG CUP POSTERS

Poster Campaign

GELIA

JASON YATES

ACD, Art Director

KELLIE MAZUR Copywriter

KATHY KASTAN

Creative Director

Queen City Roller Girls

MMXVI QCRG CUP FINAL

MMXVI QCRG CUP FINAL

MMXVI QCRG CUP PLAYOFFS

Alley Kats v. Playoff Winner Friday, June 10, 7:00 PM Riverworks

Alley Kats v. Devil Dollies Friday, June 10, 7:00 PM Riverworks

Devil Dollies v. Suicidal Saucies Saturday, May 21, 7:00 PM Riverworks

BAT TL E

WHEELS

ROYALE

ROLL

E AC H SKATE

GOLD

GOLD

GOLD

BATTLE ROYALE

WHEELS ARE GOING TO ROLL

LET THEM EACH SKATE

A

MAIFEST POSTER CAMPAIGN Poster Campaign

CROWLEY WEBB

Spring Garden Association

E

GOING TO

Poster

SILVER

R

L E T THEM

Poster

Poster

MATT LOW

Copywriter

DARRYL COLLING Art Director

AMANDA WIDZINSKI

Designer, Illustrator

JEFF PAPPALARDO

Creative Director

SPRINGARDEN.COM/COUPON

CALEDONIAN Pipes & Drums

SPRINGARDEN.COM/COUPON

CALEDONIAN Pipes & Drums

SPRINGARDEN.COM/COUPON

CALEDONIAN Pipes & Drums

SPRINGARDEN.COM/COUPON

SILVER

SILVER

SILVER

SILVER

MAIFEST – BEWARE OF IMPOSTERS

MAIFEST – NICE TRY, PHONY

MAIFEST – SUCH A FAKER

MAIFEST – SAD WANNABE

Poster

Poster

Page 29 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Poster

Poster

CALEDONIAN Pipes & Drums

OUT-OF-HOME & AMBIENT MEDIA

SILVER 2016 LEAGUE POSTER Poster

GELIA

Queen City Roller Girls

SILVER

JASON YATES

ACD, Art Director

KELLIE MAZUR

ANDREW BIRD “ANOTHER SUNRISE”

Copywriter

Poster

KATHY KASTAN

KYLE MORRISSEY Designer

ISAAC MENGE

Serigrapher

WHITE BICYCLE

Creative Director

Andrew Bird

KIM PENTHEROS Art Director

A.C.ed Slay Her

Iceman

MIC DROP

LAKE EFFECT FURIES SUICIDAL SAUCIES SUBZERO SIRENS DEVIL DOLLIES BUFFALO HERD ALLEYKATS VOLUNTEERS

GOLD ANDREW BIRD “CAPSIZED” POSTER

BRIAN GRUNERT Designer

ISAAC MENGE

Serigrapher

Poster

WHITE BICYCLE

Andrew Bird

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 30

OUT-OF-HOME & AMBIENT MEDIA

GOLD ANDREW BIRD “PUMA” POSTER Poster

CASEY KELLY Designer

BARBARA ROWE Abaca Press, Serigrapher

WHITE BICYCLE Andrew Bird

SILVER BASX25 POSTER Poster

CROWLEY WEBB

Buffalo Arts Studio

SILVER

MEAGAN WALKER Copywriter

DAVID BUCK

NATIONAL CONFERENCE POSTER

Designer

Poster

ARTWORK

GELIA

Various

National Association For Music Education

MARY KROLL

Sr. Production Manager

Art Director

DEVON SLOBODZIAN Copywriter

BILL PATERSON

Creative Director

KATHY KASTAN

Creative Director

PETE REILING

TUCKER PRINTERS

Illustrator

Printer

SARAH GENAU

Account Executive

Designed by Crowley Webb

Come celebrate a quarter-century of uncommon artists, teachers, and friends with a year of events that are open to all.

BASX25.org

X25

A community of artists. Artists for the community. | Tri-Main Center, 2495 Main Street, Suite 500, Buffalo NY 14214 | buffaloartsstudio.org

Page 31 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

KIM PENTHEROS

OUT-OF-HOME & AMBIENT MEDIA

SILVER RU’S PIEROGI

Poster Campaign

FIFTEEN

ZACK SCHNEIDER

KAITLYN NILAND

GREG NEUNDORFER

DAN STOUT

Partner

SILVER

Account Director

Partner

KEN TRABERT

THE BUSKER

Associate Creative Director

KATHY KASTAN BILL PATERSON

GELIA

Ru’s Pierogi

ACD, Art Director Creative Director

Poster

Creative Director

JASON YATES

Creative Director

PizzaDog Studios

MICHAELA KOWALICK

Account Executive

DAVID CLOYD Busker

737 M A I N S T R E E T, S U I T E 20 1 B U F FA LO, N Y 1 420 3

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737 M A I N S T R E E T, S U I T E 20 1 B U F FA LO, N Y 1 420 3

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7 1 6.6 0 8.62 1 6

737 M A I N S T R E E T, S U I T E 20 1 B U F FA LO, N Y 1 420 3

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7 1 6.6 0 8.621 6

737 M A I N STREET, SU I TE 201 B U FFA LO, NY 1420 3

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BOUNCING BRIAN GEE

AD

SMACK

TALK

SILVER RU’S PIEROGI FOOD TRUCK

Public Transit Ad, Exterior

FIFTEEN

ZACK SCHNEIDER

KAITLYN NILAND

GREG NEUNDORFER

DAN STOUT

Partner

Account Director

Partner

Associate Creative Director

KEN TRABERT

Creative Director

Ru’s Pierogi

737 M A I N S T R E E T, S U I T E 2 0 1 B U F FA LO, N Y 1 42 0 3

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7 1 6.6 0 8.62 1 6

Ad Smack Battle Rumble Mania / ADDYS 2017 / Page 32

“No one discusses politics anymore. Like at all. Odd.”

737 737 MMAIN AIN STRE STREEET,T, SU SUITE ITE 220011 BBUUFFFALO, FALO, NY NY 142 1420033

||

716.6 716.6008.62 8.6216 16

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 32

OUT-OF-HOME & AMBIENT MEDIA

SILVER HEALTH HOME PARTNERS OF WNY Out-of-Home Campaign

FIFTEEN

Health Home Partners of WNY

ZACK SCHNEIDER

DAN STOUT

GREG NEUNDORFER

ANNA HOFER

KEN TRABERT

RICH LUNGHINO

JAMES MILLARD

JEREMY BANAS

Partner Partner

Creative Director Account Director

Associate Creative Director Media Director Digital Media Director Art Director

737 M A I N S T R E E T, S U I T E 2 0 1

737 MAI N S TREET, S UI TE 2 01 BUF FALO, N Y 1 42 03

737 M A I N S T R E E T, S UI T E 2 0 1 BUF FA LO, N Y 1 42 03

SILVER TIRED OF DUPLICATE TESTS WE ARE TOO

TOD FRESH

Copywriter

NICOLE HUTTON Art Director

DAVID BUCK

CROWLEY WEBB

ADINA PERA

Creative Director Project Manager

MARY KROLL

Sr. Production Manager

71 6.608.62 1 6

7 1 6.608.62 1 6

LIZ MATTINGLY

Out-of-Home Campaign HEALTHeLINK

|

|

AD

SMACK

TALK

737 M A I N S T R E E T, S U I T E 2

LAMAR

Printer

“I’m more of a Pizza Hut guy than a Papa John’s.”

Page 33 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

OUT-OF-HOME & AMBIENT MEDIA

SILVER SOUP KITCHEN POSTER CAMPAIGN

Public Service Out-of-Home

CROWLEY WEBB

Friends of Night People

MATT LOW

Copywriter

AMANDA WIDZINSKI Designer

JEFF PAPPALARDO

Art Director, Creative Director

NATALIE TRONOLONE Project Manager

Get clothes and other items you need.

Friends of Night People 394 Hudson Street, Buffalo

Get support you need.

Friends of Night People

Get medical help you need.

394 Hudson Street, Buffalo

Friends of Night People 394 Hudson Street, Buffalo

Friends of Night People 394 Hudson Street, Buffalo

SILVER

SILVER

SoUP KITCHEN

SOup KITCHEN

Public Service Out-of-Home

Get groceries you need.

Public Service Out-of-Home

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 34

ONLINE/INTERACTIVE

SILVER LARKIN CENTER OF COMMERCE Consumer Website

FIFTEEN

Larkin Center of Commerce

SILVER

ZACK SCHNEIDER Partner

GREG NEUNDORFER

RALPH C. WILSON, JR. FOUNDATION WEBSITE

Partner

KEN TRABERT

MICHAEL TSANIS

VP, Creative Director

LIANNE COOGAN

Creative Supervisor

Creative Director

Consumer Website

RICK CALZI

JAMES MILLARD

THE MARTIN GROUP

JILLIAN GALLAGHER

Ralph C. Wilson, Jr. Foundation

Account Director

DAN STOUT

Associate Creative Director

Creative Supervisor Senior Copywriter

SARAH DIPOFI

Brand Manager

RICH LUNGHINO

LEVI NEULAND

ANDREW VAGA

EMILY BUTLER

Digital Media Director

VP, Digital Strategy

Art Director

Developer

ZAK SCHAFFSTALL

Software Engineer

737 M A I N S T R E E T, S U I T E 2 0 1 B U F FA LO, N Y 1 42 0 3

SILVER NIOGA WEBSITE Microsite

CROWLEY WEBB

NIOGA Library System

LIZ MATTINGLY Copywriter

LILLIAN SELBY Art Director

|

7 1 6.6 0 8.62 1 6

SILVER FIFTEEN BLOG

JEFF PAPPALARDO

Advertising Industry Self-Promotion Online / Interactive

JON GERLACH

FIFTEEN

Creative Director UX Designer

ALESSANDRO RENZI

Director of Digital Strategy

FIFTEEN

ZACK SCHNEIDER Partner

GREG NEUNDORFER Partner

KEN TRABERT

Creative Director

KAITLYN NILAND

Account Director

DAN STOUT

Associate Creative Director

SHANNON VOGEL

RICH LUNGHINO

JOE RUSSELL

ZAK SCHAFFSTALL

Project Manager Project Manager

Digital Media Director Software Engineer

RICH HERBECK Copywriter

Page 35 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

737 MAIN STRE E T, SU ITE 2 01 B U FFALO, NY 142 03

|

716.608.6216

ONLINE/INTERACTIVE

SILVER 30TH ANNIVERSARY WEBSITE Advertising Industry Self-Promotion Online / Interactive

CROWLEY WEBB

Crowley Webb

LIZ MATTINGLY

KRISTA GROW

KELLY SIRIANNO

NATALIE TRONOLONE

Copywriter

Art Director

Digital Project Manager Project Manager

SILVER THE MARTIN GROUP WEBSITE

JEFF PAPPALARDO

Advertising Industry Self-Promotion Online / Interactive

MARCIA RICH

THE MARTIN GROUP

Creative Director UX Designer

ALESSANDRO RENZI

Director of Digital Strategy

The Martin Group

MICHAEL TSANIS

VP, Creative Director

DUANE BOMBARD

VP, Creative Director

LIANNE COOGAN

Creative Supervisor

LEVI NEULAND

VP, Digital Strategy

CRAIG CAMPBELL Developer

CHRISTIE WITT BERARDI

Senior Brand Manager

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 36

FILM, VIDEO & SOUND

SILVER OURS IS YOURS

Director, Director of Photography

SILVER

Senior Copywriter

JOHN TAKACS

BUFFALO PREP VIDEO

NOLAN WHIPPLE

Brand Manager

LEAH GLICKMAN

CROWLEY WEBB

MATT LOW

BARBARA RISO

Creative Supervisor

JILLIAN GALLAGHER

Local Television Commercial SARAH DIPOFI :60 Seconds or More

THE MARTIN GROUP ECMC

MICHAEL TSANIS

Creative Director

RHEA ANNA

Producer

Production Design

Buffalo Prep

SHAUN MULLINS

DUANE BOMBARD

Creative Director

Propellerhead, Musical Score and Sound Design

LISA STROCK

CARL CRITOPH

SVP Managing Director

Internet Commercial

JEFF PAPPALARDO

Creative Director, Director Videographer, Director, Editor Copywriter

dPost, Editorial

CHRIS KING Director

SILVER NIOGA CHECK OUT CHALLENGE VIDEO

LIZ MATTINGLY Copywriter

LILLIAN SELBY Art Director

Internet Commercial

JEFF PAPPALARDO

CROWLEY WEBB

NOLAN WHIPPLE

NIOGA Library System

Creative Director Director of Photography

SHANNON VOGEL

Project Manager

JOE RUSSELL

Project Manager

Page 37 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

SILVER WHAT WORDS CAN’T SAY Internet Commercial

CUMBO, INC.

Kay Jewelers

PETER CUMBO

JOAN FEDYSZYN

STEPHEN BARONE

TRAVIS CANNAN

CHRISTOPHER SANTUCCI

JOSSELYN SCOTT

MATTHEW QUINN

RYAN FLEET

NEAL TEN EYCK

JOHN LONG

Director, Editor Producer

Director of Photography Camera Operator Camera Operator

Stylist

First Assistant Camera Hair and Makeup Camera Operator, Editor Motion Graphics

FILM, VIDEO & SOUND

SILVER A MOTHER’S DAY #CHARMSTORY Internet Commercial

CUMBO, INC.

Rembrandt Charms

PETER CUMBO

RYAN FLEET

STEPHEN BARONE

AL WOCHENSKY

MATTHEW QUINN

CASSANDRA LYONS

SHANNON MADDEN

B. JOSEPH BUNCE

MATTHEW NARDONE

JOHN LONG

Director, Editor, Writer Production Manager Director of Photography Camera Operator Camera Operator

“SMILING” BILL CHARMING

Editor, Camera Operator Sound Recordist Hair and Makeup Key Grip

AD

SMACK

TALK

Motion Graphics, Editor

“I’ve always thought corn was underrated. I mean, people love it. But it’s so damn cheap at the store. Disappoints me.”

GOLD “SO ALIVE”

Music Video

WHITE BICYCLE / DPOST

Goo Goo Dolls

DPOST, WHITE BICYCLE & LUX CONTENT Creative Direction

CHRIS KING

BILL COUSINS

Agency Producer

dPost, Editor

SHANNON SILVA

BEN BARNHARDT & SAM TATO

dPost, Executive Producer

JAMIE ROSENBERG

JOHN RZEZNIK & ROBBIE TAKAC

BRIAN GRUNERT & KYLE MORRISSEY

CHRIS SANTUCCI

ANDY DONOVAN

White Bicycle, Design

TODD BELLANCA

Lux Content, Director

dPost, Line Producer Cinematographer

dPost, Colorist / Visual Effects Goo Goo Dolls, Warner Bros.

Camera Operator

LEAH GLICKMAN

Production Designer

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 38

FILM, VIDEO & SOUND

SILVER UNYTS VIDEO CAMPAIGN

Public Service Campaign

BLOCK CLUB Unyts

BRANDON DAVIS

PATRICK FINAN

JULIE MOLLOY

CHRIS KING

BEN SIEGEL

RHEA ANNA

PAT SANDORA-NASTYN

DPOST

Creative Director Designer

Brand Strategist Brand Manager

Brand Strategist Co-Director Co-Director

SILVER UNYTS VIDEO – MELISSA

Public Service Television Commercial

Post-Production

SILVER UNYTS VIDEO – NALIAH

Public Service Television Commercial

SILVER

SILVER

UNYTS VIDEO – NINA

Public Service Television Commercial

UNYTS VIDEO – JEFF

Public Service Television Commercial

GOLD WHAT IF THERE WAS NO MERCY FLIGHT?

DPOST

Creative, Production & Post Production

TODD BELLANCA

Lux Content, Director

Public Service Non-broadcast JAMIE ROSENBERG Audio / Visual Cinematographer

DPOST

Mercy Flight

JIM ZINKOWSKI

Cinematographer

GREG WICHLACZ Producer

BILL COUSINS Editor

CALE SWITZER

Sound Design

BEN BARNHARDT Colorist

ANDY DONOVAN

Executive Producer

Page 39 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

CROSS PLATFORM

GOLD CHECK OUT CHALLENGE MIXED MEDIA

Integrated Advertising Campaign – Local – Consumer

CROWLEY WEBB

NIOGA Library System

LIZ MATTINGLY

JON GERLACH

LILLIAN SELBY

MATT MCCARTHY

JEFF PAPPALARDO

SHANNON VOGEL

ALESSANDRO RENZI

JOE RUSSELL

Copywriter

Art Director, Illustrator Creative Director Director of Digital Strategy

WARREN STANEK Retouching

UX Designer Production Manager Project Manager Project Manager

COHBER PRESS Printer

NOLAN WHIPPLE

Director of Photography

GOLD KALE YEAH!

Integrated Advertising Campaign – Local – Consumer

GELIA

Independent Health Foundation

DEVON SLOBODZIAN

ALEX BROWN

JASON YATES

BRITTANY KLOTZBACH

Copywriter

Associate Creative Director, Editor

BILL PATERSON

Director of Photography Project Manager

MICHAELA KOWALICK

Creative Director

Interactive Project Manager

KATHY KASTAN

JON BOAL

Creative Director

Account Executive

SHANNON MADDEN

Director of Photography

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 40

CROSS PLATFORM

SILVER HEALTH HOME PARTNERS OF WNY Integrated Advertising Campaign – Local – Consumer

FIFTEEN

Health Home Partners of WNY

ZACK SCHNEIDER

RICH LUNGHINO

GREG NEUNDORFER

ANNA HOFER

KEN TRABERT

JEREMY BANAS

JAMES MILLARD

MIKE LITERMAN

DAN STOUT

ZAK SCHAFFSTALL

Partner Partner

Creative Director Account Director Associate Creative Director

Digital Media Director Media Director Art Director

Software Engineer Software Engineer

737 M A I N S T R E E T, S U I T E 2 0 1

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737 MAI N STREET, SU I TE 201 B U F FALO, NY 1 4203

SILVER HOSPICE CARE & COMFORT CAMPAIGN

MICHAEL TSANIS

KATIE FLEMMING

SARAH NEUNDORFER

LAURIE WOLFE

Creative Director Associate Creative Director, Copywriter

Integrated Advertising Campaign – Local – Consumer

PATRICK HORNUNG

ERIC MOWER + ASSOCIATES

Senior Graphic Designer

Hospice Buffalo

Art Director

CHELSEA CARNEY DAWN KERR

Digital Strategist

MAGGIE KUFFNER

Account Supervisor

|

|

71 6.608.62 1 6

71 6.6 0 8.62 1 6

Project Manager Producer

DPOST

Post Production

TODD BELLANCA Director

ERIC FRICK

Photography

SHAUN MULLINS

Propellerhead Media, Music, Audio

Page 41 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

737 M A I N S T R E E T, S U I T E 2

BLOODY MARY

“MAKE THE LOGO BIGGER, BITCH”

“CAN’T RUSH GENIUS”

THE CREATIVE GENIUS

CROSS PLATFORM

SILVER OURS IS YOURS CAMPAIGN Integrated Advertising Campaign – Local – Consumer

THE MARTIN GROUP ECMC

BARBARA RISO

DUANE BOMBARD

LEAH GLICKMAN

JILLIAN GALLAGHER

LISA STROCK

SHAUN MULLINS

SARAH DIPOFI

CHRIS KING

SUE WHITE

RHEA ANNA

Creative Supervisor Senior Copywriter Brand Manager Senior Production Designer

MICHAEL TSANIS

VP, Creative Director

SILVER CHILDREN’S IS MOVING

Integrated Advertising Campaign – Local – Consumer

THE MARTIN GROUP

Women & Children’s Hospital of Buffalo

BARBARA RISO

Creative Supervisor

JILLIAN GALLAGHER

Senior Copywriter

KELSEY SHEA

Brand Manager

SUE WHITE

Senior Production Designer

VP, Creative Director SVP Managing Director Director

Production Design Propellerhead, Musical Score and Sound Design

CARL CRITOPH

dPost, Editorial

Director

JOHN TAKACS Producer

JOHN JILOTY

VP, Social Media and Content

JOSH SZARY

VSP Graphics Group

EMILY BUTLER

Web Developer

LEVI NEULAND

VP, Digital Strategy

CHASE MARTIN

Production Assistant

MIKE PREZIOSO

VP, Operations

MICHAEL TSANIS

VP, Creative Director

KELLI PUTNEY

SVP, Brand Strategist

it’s almost time. moving forward is part of growing up.

Kindergarten. Summer camp. College. Transitions involving our kids are never easy. But in hindsight, it’s easy to see they’re the right choice for the future.

After much watching and waiting, encouragement and support, the moment we’ve been waiting for is nearly here. In Fall 2017, Women & Children’s Hospital of Buffalo will move to its new home on the Buffalo Niagara Medical Campus, and take on new life as the John R. Oishei Children’s Hospital. We’re here to support the transition at every step—and can’t wait to introduce Western New York to our newest arrival.

ChildrensIsMoving.com | Fall 2017

Women & Children’s Hospital of Buffalo is embarking on a change of our own: moving to the Buffalo Niagara Medical Campus to care for kids and moms as John R. Oishei Children’s Hospital.

And with what we stand to gain—like more of the best experts, better preparation for every community need, and expansion of the best care as New York State’s only freestanding children’s hospital—it’s a move that helps all of us grow stronger.

Children’s is moving. | Fall 2017

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 46

CROSS PLATFORM

SILVER VANGUARDS CAMPAIGN

Integrated Advertising Campaign – Regional / National – Consumer

GELIA

Purolator

BILL PATERSON

OPTICSKY PRODUCTIONS

KATHY KASTAN

JOHN CEGLIA

Creative Director Creative Director

JASON PAUTLER Art Director

Color

Sound Mixing

BRITTANY KLOTZBACH Project Manager

JASON YATES

JUSTIN PHIPPS

GREG BELL

DAVE NAPIERALA

ACD, Editor Director

Account Executive Account Executive

LAURIE WOLFE Producer

BACKYARD / CIRCLE PRODUCTIONS Producer

GOLD WOODCOCK BROS. BRANDING Integrated Brand Identity Campaign

GELIA

Woodcock Brothers Brewery

KIM PENTHEROS Art Director

DEVON SLOBODZIAN Copywriter

BILL PATERSON

Creative Director

KATHY KASTAN

Creative Director

Page 47 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

SILVER THE OAK STAVE BRAND IDENTITY Integrated Brand Identity Campaign

LUMINUS

The Oak Stave

MICHAEL LADUCA Partner

TIM BOUCHARD Partner

JOHN ENGLISH Art Director

DAN BAUER

Marketing Director

JOHN CONNELLY

Development Director

JOSH ROBINSON

Visual Designer

CROSS PLATFORM

SILVER GALLO BRAND IDENTITY Integrated Brand Identity Campaign

LUMINUS

Gallo Coal Fire Kitchen

SILVER

MICHAEL LADUCA Partner

TIM BOUCHARD

THIN MAN BREWERY IDENTITY PROGRAM

Partner

JOHN ENGLISH DAN BAUER

Creative Director

GREG MEADOWS Art Director

FRANK LAZARUS

Integrated Brand Identity Campaign

Art Director

MIKE TELESCO

Lazarus Industries, Fabricator

TELESCO CREATIVE GROUP

Marketing Director

Thin Man Brewery

CHELSEA TURTON Designer

SILVER GRASSROOTS GARDENS WNY Integrated Brand Identity Campaign

WHITE BICYCLE

Grassroots Gardens WNY

CASEY KELLY

MELISSA FRATELLO

BRIAN GRUNERT

GATEWAY PRINTING

Designer Designer

HELM UX

Web Developer

PETE REILING Writer

Executive Director Printer

GROVER CLEVELAND PRESS Printer

SILVER FILLING STATION LARKIN SQUARE Integrated Brand Identity Campaign

WHITE BICYCLE

KYLE MORRISSEY

AMYRAE NESSA

BRIAN GRUNERT

GATEWAY PRINTING

Designer Designer

Director of Food Printer

LESLIE ZEMSKY

Director of Fun

Filling Station Larkin Square

HARRY ZEMSKY

Mayor of Larkin Square

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 48

CROSS PLATFORM

SILVER ONE JOURNEY

JASON YATES

ACD, Art Director, Editor

JEFF BUCKI

Integrated Media Public Service Campaign JDRF Western New York Chapter

Production Manager

BRITTANY KLOTZBACH

SILVER THE MARTIN GROUP DIGITAL REBRAND

Copywriter

Account Executive / Project Manager

KATHY KASTAN

JIM O’NEIL

Account Executive

Advertising Industry Self-Promotion Campaign

MYERS CREATIVE IMAGING

KELLER BROS. & MILLER, INC.

THE MARTIN GROUP

Creative Director

GELIA

CHAR SZABO-PERRICELLI

Photography / Video

Printer

The Martin Group

MICHAEL TSANIS

LEVI NEULAND

DUANE BOMBARD

CRAIG CAMPBELL

CHRISTIE W. BERARDI

LISA STROCK

VP, Creative Director VP, Creative Director Senior Brand Manager

ANDREW HENESSEY Art Director

JILLIAN GALLAGHER

Senior Copywriter

JOHN JILOTY

VP, Digital Strategy Digital Developer SVP, Managing Director Buffalo

MIKE PREZIOSO

VP, Operations

ROSEMARY WITSCHARD Traffic Manager

VP, Social Media and Content

GOLD 2016 ADVERTISING AWARDS POSTERS

MATT CASCARINO

Executive Creative Direction

LAUREN CIUS

Creative Direction

Advertising Industry Self-Promotion Campaign

BRITTANY MCCRONE

FARM

GREG BAUCH

AAF Buffalo

Art Direction Copywriter

KATIE JOHNSON

Account Executive

KC KRATT

Photography

GATEWAY Printing

{

D O U S PA R T }

#marriedtoyourwork

PHOTOGRAPHER KC KRATT AND HIS FIRST CAMERA

{ Y OU

MY LIFE } {

{ SOMETHING

SOMETHING

TO THE PRESS CHECK }

} #marriedtoyourwork

Page 49 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

#marriedtoyourwork

#marriedtoyourwork

CROSS PLATFORM

GOLD

MATT LOW

ALESSANDRO RENZI

Copywriter, Creative Director

30TH ANNIVERSARY MIXED MEDIA CAMPAIGN

Director of Digital Strategy

NOLAN WHIPPLE

LIZ MATTINGLY

Videographer

Copywriter

Advertising Industry Self-Promotion Integrated Campaign

KELLY SIRIANNO

CROWLEY WEBB

Creative Director

MATT MCCARTHY

Production Manager

Art Director

NATALIE TRONOLONE

JEFF PAPPALARDO

Crowley Webb

Project Manager

GATEWAY PRINTING AND GRAPHICS

MARCIA RICH

UX Designer

Invitation Printer, Beer Can Label Printer

ADDYs.indd 22

WE’RE THROWING A PARTY. AND THIS BAG IS YOUR TICKET IN. We’re celebrating our 30th anniversary in a special way – by honoring the good people who work here, whom we work for, and who are working to make positive changes in our community. So why the brown bag? Well, it’s your ticket into our party. We’re collecting donations for the Matt Urban Hope Center, an amazing organization right here in Buffalo that helps families in need get back on their feet. So we invite you to fill it up with donations and bring it with you the night of the event.

Everything you need to know – including RSVPs – can be found at crowleywebb.com/ goodpeople. We hope to see you there!

September 22 • 6pm Resurgence Brewing Co. RSVP by September 8

268 Main Street, Suite 400, Buffalo, NY 14202

GET YOUR FILL OF FEELING GOOD.

SILVER

MATT CASCARINO

HODGINS ENGRAVING

Executive Creative Direction

2016 ADVERTISING AWARDS CAMPAIGN

Invitation Foil Stamp

LISA HINTERBERGER

LAUREN CIUS

Graphic Design

Creative Direction

Advertising Industry Self-Promotion Integrated Campaign

BRITTANY MCCRONE

FARM

Copywriter

APRIL BROWN

Art Direction

Art Direction

SARAH WALCZAK

GREG BAUCH

AAF Buffalo

Art Direction

MICHAEL DOWNEY

KATIE JOHNSON

Art Direction

Account Executive

JON KOZIOL

COHBER

Project Management

Showbook Printing

{ Y OU {

MY LIFE }

D O U S PA R T }

#marriedtoyourwork

PHOTOGRAPHER KC KRATT AND HIS FIRST CAMERA

#marriedtoyourwork

{ { SOMETHING

Mr. Johnathon Doe 1234 Any Street Buffalo, NY 14202

SOMETHING

TO THE PRESS CHECK }

} #marriedtoyourwork

#marriedtoyourwork

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 50

CROSS PLATFORM

SILVER THE MARTIN GROUP REBRAND CAMPAIGN

Advertising Industry Self-Promotion Integrated Campaign

THE MARTIN GROUP The Martin Group

SILVER SPARK PLUG

Advertising Industry Self-Promotion Integrated Campaign

MICHAEL TSANIS VP, Creative Director

DUANE BOMBARD VP, Creative Director

CHRISTIE W. BERARDI Senior Brand Manager

ANDREW HENESSEY

JILLIAN GALLAGHER

Senior Copywriter

JOHN JILOTY

VP, Social Media and Content

LISA STROCK

SVP, Managing Director Buffalo

MIKE PREZIOSO

VP, Operations

LEVI NEULAND

VP, Digital Strategy

CRAIG CAMPBELL

Digital Developer

Art Director

ROB MURPHY

MAGIC PATRICK WILDE

Creative Director

JOSE RODRIGUEZ

Digital Strategy Director

MATT CASCARINO

Executive Creative Director, Copywriter

FARM

FARM

AD

SMACK

TALK

“Love is the true magic. And sorcery. Sorcery is pretty good too.”

Page 51 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

CROSS PLATFORM

SILVER FARM TAROT CARD CAMPAIGN Advertising Industry Self-Promotion Integrated Campaign

FARM

FARM

JASON HUGHES

Creative Director

TIM MARREN

Senior Copywriter

JAMIE GARCIA

Art Director

LAUREN DALY

Digital Art Director

ASHLEY LEWIS

Account Supervisor

MATT CASCARINO

Executive Creative Director, Copywriter

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 52

ELEMENTS OF ADVERTISING

GOLD WOODCOCK CANS Copywriting

GELIA

Woodcock Brothers Brewery

DEVON SLOBODZIAN Copywriter

KIM PENTHEROS Art Director

BILL PATERSON

Creative Director

KATHY KASTAN

Creative Director

SILVER

ROB HOPKINS Designer

SILVER

BUFFALO’S FAMOUS LOGO

30TH ANNIVERSARY LOGO

STRONGHOLD STUDIO

CROWLEY WEBB

Logo Design

Buffalo’s Famous

Page 53 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Logo Design

Crowley Webb

KELLY SIRIANNO Art Director

JEFF PAPPALARDO

Creative Director

NATALIE TRONOLONE Project Manager

ELEMENTS OF ADVERTISING

SILVER BEULAH’S GENERAL STORE LOGO Logo Design

JULIE ZACK Designer

HEATHER SPRAGUE

Beulah’s Owner & Design Collaborator

JULIE ZACK

BREW BUS BUFFALO LOGO DESIGN Logo Design

RENOUN CREATIVE

Brew Bus Buffalo

KALE YEAH!

Creative Director, Designer

Logo Design

BLOCK CLUB IfThen

DEVON SLOBODZIAN

JON BOAL

Project Manager

Account Executive

Creative Director

KATHY KASTAN

Creative Director

SILVER IFTHEN IDENTITY

BRITTANY KLOTZBACH

Art Director

BILL PATERSON

Independent Health Foundation

NICHOLAS HAAS

JASON YATES Copywriter

Logo Design

GELIA

Beulah’s General Store

SILVER

SILVER

BRANDON DAVIS

Creative Director

JULIE MOLLOY Designer

BEN SIEGEL

Content Strategist

PAT SANDORA-NASTYN Brand Manager

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 54

ELEMENTS OF ADVERTISING

SILVER BROADER MINDED MUSIC ADVOCACY LOGO Logo Design

GELIA

National Association For Music Education

KIM PENTHEROS Art Director

DEVON SLOBODZIAN Copywriter

BILL PATERSON

SILVER OPTIMUM PHYSICIAN ALLIANCE IDENTITY

BRANDON DAVIS

Creative Director

TIM STASZAK Designer

Creative Director

Logo Design

BEN SIEGEL

KATHY KASTAN

BLOCK CLUB

STEVE SOROKA

Creative Director

Optimum Physician Alliance

Content Strategist Brand Manager

PETE REILING Illustrator

SARAH GENAU

Account Executive

SILVER PUBLIC ESPRESSO IDENTITY Logo Design

BLOCK CLUB

Public Espresso

BRANDON DAVIS

Creative Director

JULIE MOLLOY Art Director

RYAN MCMULLEN Designer

BEN SIEGEL

Content Strategist

STEVE SOROKA

Brand Manager

Page 55 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

SILVER THE GRANGE IDENTITY Logo Design

BLOCK CLUB

The Grange

BRANDON DAVIS

Creative Director

JULIE MOLLOY Art Director

RYAN MCMULLEN Designer

BEN SIEGEL

Content Strategist

STEVE SOROKA

Brand Manager

ELEMENTS OF ADVERTISING

SILVER LOGO FOR ARBOR AND REVERIE Logo Design

THE MARTIN GROUP

Ciminelli Real Estate Corporation

MICHAEL TSANIS

VP, Creative Director

DAVE RILEY

Creative Director

JILLIAN GALLAGHER

Senior Copywriter

KELLI PUTNEY

SILVER THE 11 DAY POWER PLAY Illustration

JOSH MYERS

Art Director

JON DYMOCK Illustrator

CLEVERMETHOD

Roswell Park Cancer Institute

SVP, Brand Strategist

KELSEY SHEA

Brand Manager

GOLD 19 IDEAS OFFICE MURAL Illustration

DAVE KOSZKA Illustrator

KATIE KRAWCZYK

Account Executive

19 IDEAS

19 IDEAS

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 56

ELEMENTS OF ADVERTISING

GOLD “SO ALIVE”

Cinematography

GOLD “SO ALIVE”

Video Editing

DPOST

Goo Goo Dolls

DPOST, WHITE BICYCLE & LUX CONTENT Creative Direction

BEN BARNHARD

JAMIE ROSENBERG

SAM TATO

BRIAN GRUNERT & KYLE MORRISSEYE

CHRIS SANTUCCI

Lux Content, Director

GOLD

GOLD

GOLD

WHAT IF THERE WAS NO MERCY FLIGHT?

WHAT IF THERE WAS NO MERCY FLIGHT?

WHAT IF THERE WAS NO MERCY FLIGHT?

DPOST

Mercy Flight

Sound Design

dPost, Line Producer Cinematographer

dPost, Colorist dPost, Visual Effects

Camera Operator

LEAH GLICKMAN

Production Designer

DPOST

Creative, Production & Post Production

TODD BELLANCA

Lux Content, Director

JAMIE ROSENBERG

Cinematographer

JIM ZINKOWSKI

Cinematographer

ANDY DONOVAN

Executive Producer

Page 57 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

dPost, Editor

SHANNON SILVA

TODD BELLANCA

Video Editing

BILL COUSINS

Agency Producer

dPost, Executive Producer

ANDY DONOVAN

White Bicycle, Design

Cinematography

CHRIS KING

GREG WICHLACZ Producer

BILL COUSINS Editor

CALE SWITZER

Sound Design

BEN BARNHARDT Colorist

ELEMENTS OF ADVERTISING

SILVER

SILVER

JAMES GRIBBINS Director, D.P.

TOPS BIRTHDAY

“NOW AND THEN”

Cinematography

Director

RADIUM CHUNG

DPOST

Tops Markets

Production & Post Production

MIKE BARON

Cinematography

GRIBBINS FILMS

DPOST

Cinematographer

Highmark Blue Cross Blue Shield

ANDY DONOVAN

Executive Producer

SILVER

SHANNON SILVA Producer

LEAH GLICKMAN

Production Designer

BILL COUSINS Editor

BEN BARNHARDT

Vintage Visual Effects & Colorist

JOHN TAKACS Producer

“NOW AND THEN” Video Editing

GOLD “BMW – HARMONY”

Animation, Special Effects or Motion Graphics

DPOST

SILVER “BMW – HARMONY” Music

DPOST

ANDY DONOVAN

BEN BARNHARDT

ED HAN

SAM TATO

BILL COUSINS

DANA OFFENBACH

PETER ARCARA

CALE SWITZER

Post Production Creative Director Producer

Executive Producer 3D Artist 3D Effects Artist

Compositor & Colorist Editor

Music

Cinema Street Productions

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 58

ELEMENTS OF ADVERTISING

SILVER ECMC “WHAT’S OURS IS YOURS” TV :60 Music

PROPELLERHEAD MEDIA

Erie County Medical Center

SHAUN M. MULLINS

KATIE LIBBEY

Original Music Score Voice Talent and Audio Postproduction

CHRIS KING

Co-Director

RHEA ANNA

Co-Director, Director of Photography

CARL CRITOPH

dPost, Editor

MICHAEL TSANIS, LISA STROCK, BARBARA RISO, GILLIAN GALLAGHER, SARAH DIPOFI

Agency Creative Team, The Martin Group

MICHAEL MISKULY Violinist

SILVER LARKIN CENTER OF COMMERCE

Interface & Navigation

FIFTEEN

Larkin Center of Commerce

ZACK SCHNEIDER

DAN STOUT

GREG NEUNDORFER

RICH LUNGHINO

KEN TRABERT

ANDREW VAGA

JAMES MILLARD

ZAK SCHAFFSTALL

Partner Partner

Creative Director Account Director

Associate Creative Director Digital Media Director Art Director

Software Engineer

SILVER LARKIN CENTER OF COMMERCE

Responsive Design

737 M A I N ST RE E T, SU I T E 2 0 1 B U FFA LO, NY 1 42 0 3

|

7 1 6.6 0 8.6216

Creative Marketing Solutions for Buffalo Businesses

Page 59 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

CREATIVE USE OF PAPER

CREATIVE

USE OF PAPER ANDREA NARDELLO “FIRE” PACKAGING

CASEY KELLY Designer

Creative Use of Paper

BRIAN GRUNERT

WHITE BICYCLE

GROVER CLEVELAND PRESS

Blue Elephant Records

Designer Printer

ANDREA NARDELLO Songwriter

Sponsored by Veritiv.

When you come to, come see us.

Ink. Paper. People.

716-823-3873

www.GatewayPrints.com Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 60

BEST OF SHOW FINALISTS SCIENCE OF USED CAR DEALERS

ERROLL GARNER “READY TAKE ONE”

Gelia

White Bicycle

Examining the bulbous contour of the cranium reveals a troubling truth about the owner’s underhanded, double-dealing manner. Phrenology also shows us an abnormality of the epidermal layer surrounding the offending bone structure. This malady confirms the need to flee from the devious salesman and make for the safe confines of Smiling Ted’s.

N TIO ICA AR EV

ERY

PR

MM

Y

r

L MORAKRUPTCY BAN

OO

Swindler’s Protrusion

r

BALLYH

FER

FL A

GRI

UTH HALF-TR

PUF

FLIM

FT

Geometry of Malfeasance in Used Car Dealers

FALLA CY

Biology of Duplicity in Used Car Dealers Only science can protect us from bargaining with a shameless reprobate. Study these characteristics to ascertain whether he be a dependable merchant or merely a charlatan. Beware the predominant faculties below. Upon detection of any or all, immediately take leave. Smiling Ted’s awaits.

Sinful Crease

r

Zone of Fiendishness

Smiling Ted’s

Smiling Ted’s

Quality Used Cars – 1890 Bailey Ave.

LET THEM EACH SKATE

Quality Used Cars – 1890 Bailey Ave.

Gelia Science of Depravity in Used Car Dealers

Anatomy of Falsity in Used Car Dealers

Duplicitous Follicles

Bamboo Brow of Bump of Hokum

Hoodwin

king

zlement

Lids

Lobe of Iniquity

Nape of Chicanery

Conniving Chin SLEAZY BBBBBBBBBBA SLEAZIER BBBBBBBBBA SLEAZIEST

Notice the escalation in the level of pugnacity as the hierarchy devolves. In the subject at the furthermost right, the nasal housing and jaw-line jut out at alarming angles. All culminating at a most treacherous mandible. These marks of reprehensibility are not to be ignored. Shun this afflicted vehicle monger and find passage to Smiling Ted’s.

Cranial science tells no falsehoods. Indeed it reveals all we need to know about a given species. Take the study of the highly suspect used vehicle purveyor.

Should one detect these telltale signs of pretense and turpitude, it is necessary to leave the premises and travel directly to Smiling Ted’s.

Smiling Ted’s

Smiling Ted’s

Quality Used Cars – 1890 Bailey Ave.

MMXVI QCRG CUP PLAYOFFS Devil Dollies v. Suicidal Saucies Saturday, May 21, 7:00 PM Riverworks

L E T THEM

E AC H SKATE

Quality Used Cars – 1890 Bailey Ave.

CHECK OUT CHALLENGE MIXED MEDIA Crowley Webb

Page 61 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

BEULAH’S CARD & THAUMATROPE Julie Zack

BEST OF SHOW

BEST OF SHOW Geometry of Malfeasance in Used Car Dealers Examining the bulbous contour of the cranium reveals a troubling truth about the owner’s underhanded, double-dealing manner. Phrenology also shows us an abnormality of the epidermal layer surrounding the offending bone structure. This malady confirms the need to flee from the devious salesman and make for the safe confines of Smiling Ted’s.

N TIO ICA AR

ME

EV

Y RY

r

AL MOR KRUPTCY BAN

OO

Swindler’s Protrusion

r

BALLYH

L AM

FER

MF

GRI

UTH HALF-TR

PUF

FLI

FT

Biology of Duplicity in Used Car Dealers Only science can protect us from bargaining with a shameless reprobate. Study these characteristics to ascertain whether he be a dependable merchant or merely a charlatan. Beware the predominant faculties below. Upon detection of any or all, immediately take leave. Smiling Ted’s awaits.

PR

Gelia

FALL ACY

SCIENCE OF USED CAR DEALERS

Sinful Crease

r

Zone of Fiendishness

Smiling Ted’s

Smiling Ted’s

Science of Depravity in Used Car Dealers

Anatomy of Falsity in Used Car Dealers

Quality Used Cars – 1890 Bailey Ave.

Quality Used Cars – 1890 Bailey Ave.

Duplicitous Follicles

Bamboo Brow of Bump of Hokum

Hoodwin

king

zlement

Lids

Lobe of Iniquity

Nape of y Chicaner

Conniving Chin SLEAZY BBBBBBBBBBA SLEAZIER BBBBBBBBBA SLEAZIEST

Notice the escalation in the level of pugnacity as the hierarchy devolves. In the subject at the furthermost right, the nasal housing and jaw-line jut out at alarming angles. All culminating at a most treacherous mandible. These marks of reprehensibility are not to be ignored. Shun this afflicted vehicle monger and find passage to Smiling Ted’s.

Cranial science tells no falsehoods. Indeed it reveals all we need to know about a given species. Take the study of the highly suspect used vehicle purveyor.

Should one detect these telltale signs of pretense and turpitude, it is necessary to leave the premises and travel directly to Smiling Ted’s.

Smiling Ted’s

Smiling Ted’s

Quality Used Cars – 1890 Bailey Ave.

Quality Used Cars – 1890 Bailey Ave.

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 62

Page 63 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

3

4

If you know Laurie Wolfe, you know what an accomplished producer she is. That she’s worked with every big name in this town and quite a few in Hollywood, Chicago, Toronto, and New York. That she has the experience, grit, and good nature to pull off any project you throw at her – large or small. And if you don’t know her, well, you should. Do yourself a favor and give Laurie a call.

LAURIE

WOLFE PRODUCTIONS

lwolfetv@gmail.com | 716-380-7426

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 64

STUDENT WORK

SILVER

SILVER

PRIVATE STACHE

SIMPLY BALANCED PACKAGE REDESIGN

Packaging

COURTNEY EWINGS

Villa Maria College

Packaging

ALICIA SALERNO

Villa Maria College

SILVER

SILVER

GRAPHECO DESIGN TOOLS

BLUE MONK MENU

HOLLY NORRIS

SAMANTHA LONCZAK

Packaging

Buffalo State

Page 65 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Special Event Materials Villa Maria College

STUDENT WORK

SILVER CMYK PUBLICATION DESIGN Cover / Editorial Spread or Feature – Series

RACHEL PECK

Canisius College

T-BOMB BARRETT

AD

SMACK

TALK

“Pianos are weirder than you think.”

GOLD SKALD

Book Design

ALEXANDRIA CASARSA, COURTNEY EWINGS, GINA GRIFFO, SAMANTHA LONCZAK

Villa Maria College

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 66

STUDENT WORK

SILVER

SILVER

STAN LEE SIGNATURE COLOGNE

7 WEST SURF SHOP

Campaign

JEFFERY MAROTTA

Villa Maria College

StanLeeCologne.com

GOLD THE OCEAN CLEANUP POSTER Poster

HOLLY NORRIS

Buffalo State

Page 67 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Online / Interactive Campaign

JESSICA PUSKAR

Villa Maria College

STUDENT WORK

GOLD MAKE YOUR MARK, DAEMEN COLLEGE

Consumer Campaign

VIOLET LENT, ANGELA MARINI, EMILY METZGER, MATT TANNER

Daemen College

SILVER TOM FORD BLACK ORCHID Consumer Campaign

ALEXANDRIA CASARSA Villa Maria College

SILVER INTREPID

Consumer Campaign

SAMANTHA LONCZAK

Villa Maria College

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 68

STUDENT WORK

GOLD NORDURLJOS TEA HOUSE

Integrated Brand Identity Campaign

GRACE GRUARIN

Villa Maria College

GOLD AMY’S PLACE REBRANDING Integrated Brand Identity Campaign

ANGELA MARINI

Daemen College

Page 69 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

STUDENT WORK

SILVER

SILVER

HULLABALOO

COMPOSITION: CAP POP & BOTTLE CLINK

Logo Design

SAMANTHA LONCZAK Villa Maria College

Music and Sound Design

TROY DEWEEVER

St. Bonaventure University

hullabaloo CREATING POSITIVE COMMOTION

GOLD RED DEAD REDEMPTION TITLE SEQUENCE

Animation or Special Effects

NOAH HERMAN

Daemen College

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 70

STUDENT BEST OF SHOW

STUDENT

BEST OF SHOW SKALD

Book Design

ALEXANDRIA CASARSA, COURTNEY EWINGS, GINA GRIFFO, SAMANTHA LONCZAK

Villa Maria College

Can you smell what the Block is cooking. blockclub.co

Page 71 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

A MUSCLE SHIRT (WITH MUSCLES PAINTED ON IT)

Impress your aunts and uncles this summer with a new set of pecs! Plus some hair! $.82

□

DIRT

Actual dirt from down the street. Conveniently delivered to your doorstep. $.42 for a bunch

STUFF FOR THE SAKE OF STUFF! A treasure-trove of objects to fill your heart and home with artificial joy!

OLD REMOTES

You can never have too many and your side table looks bare. $.99 per remote

□

TEETH

Just teeth. Don’t ask. $.99 per tooth

□

VARIOUS SCREENS!

□

REPLACEMENT EYES

□

USED FORKS

You know they work, because they’ve been used. Wash before use. $.67 per fork

We’ll call you names and so much more!

Free!

□

LAST SEASON’S PUMPKINS

□

“WORLD’S GREATEST GRAMPA” SHIRT Settle the debate with this one-of-a-kind shirt.

□ $.99

NORTH DAKOTA

□

This sprawling state and all its natural resources can be yours.

Call for price

□

FINISHED PUZZLES

JAR OF GIGGLES

Impress your parents’ closest friends. $.99 per puzzle ($1.99 if disassembled)

Wash away the sadness with a simple twist of the lid. $.10 per 10 giggles

□

□

YOUR OWN CATCHPHRASE!

Great for parties! Choose from “I didn’t eat that!” and “It’s all dad’s fault!!” and more! $.99 per phrase

□

THUMB COVERS

SOMEONE TO LISTEN TO YOUR STORIES

BAD ADVICE

John will come to your house and just sit, smile, and listen. $4.99/hour with John

□

Cover your thumbs. $.10 per cover

□

YOUR CHILDHOOD MEMORIES

We’ll direct you to do all sorts of things you really shouldn’t.

FREE!

□

BOOK OF EAR STYLES

We’d like you to have them back.

They’re yours, after all.

FREEEEEEE!

□

RUST

What are ears like in East India! FIND OUT! $2.49

RANDOM OLD PAPERS TO MAKE YOU LOOK IMPORTANT

A BIG ROCK

Joe will bring it over, don’t worry. $6.99 plus Joe’s tip

Get them while they’re cheap and still semi-solid. $.10 per pound

□

□

□

HURT FEELINGS!

EMPTY LITTLE BAG WITH A QUESTION MARK ON IT

□

Get on the so-called “e-mail” today!

Priced daily

□

Have your eyes recently fallen out?

No problem! ***May not help you see*** $.99 per eye

What’s inside? Hope, dreams, air? More? $.19

“ELECTRIC” MAIL

Maybe they’ll fit your window or they can sit in your garage! $.99 per screen

Make next Christmas the best ever with new rust! $4.99

BLACK TAPE

□

You can never have enough black tape.

Call for price

□

Put them in your work-bag and strut around like a big-shot, you big-shot. $.10 per sheet

ORDER NOW TO END THE INNER SADNESS!

□

Also, check the box and enclose another quarter or two to receive our catalog bursting with more rubbish like this. Why not?

12 KEYS JIM FOUND!

Jim found them down the street.

What mysteries might they unlock? $.32 for all 12 (must buy all 12)

□ YES! Send sad little me the catalog sure to improve my sorry life! I’ve enclosed a money piece in the amount of half a dollar! □ Just kidding, no one wants your items or your catalog. However, I’ve sent you money because I feel sorry for you! Get better!

Item

No.

Total Price

□

A BROKEN RAKE

We don’t want it anymore, but can’t bring ourselves to throw it out.

Free…just take it

□

No COD (because that’s incredibly weird). Place a paper check with a lock of your hair in an envelope and toss it into your backyard after 11pm. We’ll come by and pick it up.

17 CALENDARS FROM 1985

You won’t believe what day of the week November 18 fell on! $.99 per calendar (must buy in bundles of 3)

□

Total $

Name (no aliases) Address City

Apt # State

Head size

Shoe size Zip

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 72

JUDGES

MEAN DR. SCUZZY (AKA Isvel Rodriguez-Nerey)

Hi I’m Isvel, I’m currently leading all creative efforts at blacQube in Atlanta for a range of clients from fast cars to yogurt. Prior to that I was with TBWA Global and 22Squared in Atlanta, where I was instrumental in the agency’s business development as well as created innovative work for Adidas, Nissan, MTV, Renault, Toyota and Coca Cola. Before 22Squared and TBWA, I was on the team at Arnold in Boston, where I worked on accounts like Ocean Spray, Progressive Insurance and VW. And lastly I was with Publicis where I was fortunate to be part of launching T-Mobile USA. I believe that some of the best ideas come from your journey and mine has been quite extensive, from the streets of Havana to the East and West Coasts of the U.S., and finally the Middle East and Asia.

PRINCESS SPARKLEFACADE (AKA Jessica Brown)

After cutting her teeth on traditional graphic design and brand identity, Jess quickly became fascinated with the web’s evolving landscape and has spent most of her career designing and building online experiences. Jess’s background allows her to see beyond the visual layer – always considering technology and content as part of the creative execution. Jess challenges her team to consider strategic insights while providing creative and innovative solutions. Her digital expertise has helped produce award-winning work for clients like PBS KIDS, AvenÌu Brands, Def Jam/Universal Music Group, McCormick, Mally Beauty, Kleenex Facial Cleansing, Marriott International, and The Kennedy Center.

GREASY DAVE MCGREASEMAN (AKA Jonathan Zames)

Jonathan Zames is a multi-award-winning commercial director working in Los Angeles and New York.

Previously he was the creative director for motion at Google’s Brand Studio, helping to launch brands such as Google Play and Google Drive. Before tumbling into advertising, Jonathan was an accomplished screenwriter as well as a working cinematographer.

TWISTED MELINDA (AKA Melissa Diglio)

Melissa is an integrated creative director with strong strategic and client relationship skills. She has a proven record of team, client and financial success and believes that comes from her leadership philosophy with these three core values: enjoyment, trust, and empowerment. Those are words she lives by in her life as creative director, mom, wife, sister, daughter and friend.

She believes support is the single greatest gift she can give – because people will fly when they know they have it.

Page 73 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

STUDENT JUDGES

BIG PAPPA LARDO

FRANKIE CON CARNAGE

KATHY KILLSHOT

NOT-SO-GENTLE BEN

(AKA Jeff Pappalardo)

(AKA Frank Conjerti)

(AKA Kathy Kastan)

(AKA Ben Siegel)

CONGRATULATIONS TO THE WINNERS

Big & Small A multifaceted digital agency, we develop innovative ways to engage an audience. Small by design, our team has helped create projects for some of the region’s largest companies.

PAR KWAY DIGITA L Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 74

NO GUTS. NO GLORY.

bcbswny.com A division of HealthNow New York Inc., an independent licensee of the BlueCross BlueShield Association.

Page 75 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 76

Page 77 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

ropes. masks. submission.

Let’s get together and show some love.

martingroup.co

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 78

And you thought it was fake.

Our spirits are made with real, Grade A maple syrup.

You may need one.

Please drink responsibly

Page 79 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

F A R M E R

TAN

SUNLESS TA N NI NG LOTI O N

“THE CULTIVATOR” 3-TIME CHAMPION AND FARMER TAN SPOKESPERSON

SUNS OUT, GUNS OUT FOR YOUR NEXT BOUT. CALL 1.716.989.3200 TO ORDER AND BRONZE YOUR BICEPS, NOT YOUR BOD. AVAILABLE IN T-SHIRT OR TANK FORMULAS

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 80

May the best brands win tonight.

cwa014569 addy showbook ad.M.indd 1 Page 81 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

2/1/17 9:31 AM

The only year our incessant clamor is just part of the experience.

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 82

You Wouldn’t Be Partially PROTECTED

So, Why Is Your Business?

INSURANCE | EMPLOYEE BENEFITS Page 83 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

a toast to all winners

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 84

Congratulations to anyone still standing.

T E L E S C O C R E A T I V E G R O U P. C O M

TCG_2017 1 Rumble Mania 2017 Page 85 / AAFShowbookAd_mec.indd Buffalo / Ad Smack Battle

2/6/17 4:14 PM

Veritiv_ShowBookAd_7x9.875_Layout 1 2/2/17 10:26 AM Page 1

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 86

PRINT ALIVE

IS

LUSTER IMAGE

3817 West Main St, Batavia, NY 14020 • WWW.HODGINSENGRAVING.COM

PRINT IS CREATIVE AUTHENTIC DYNAMIC ENDURING

(your creative glory awaits you)

phone 716-894-0766 • fax 716-894-6433 179 Stanislaus Street, Buffalo, NY 14212 Charles R. Speier • speierdisplays.com

COMPLETE EXHIBIT AND DISPLAY SERVICES Rentals and sales • One call does it all!

• Tradeshow • Seasonal • Vinyl

and convention needs

and special event decorations

banners and signs

• Event

• Decorative

management

parties and themes

• Decorations

and florals for weddings, bar/bat mitzvahs, and special occasions

• Stock

and custom props

TABLES • CHAIRS • LINENS • TENTS • TENT LIGHTING • GRILLS • DINNERWARE GLASSWARE • SILVERWARE • RISERS • RUNWAYS • FASHION SHOW EQUIPMENT

www.speierdisplays.com

Page 87 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

speierdisplays@yahoo.com

716-894-0766

www.cameraspot.com

2635 Delaware Ave Buffalo

7474 Transit Rd Williamsville

new cameras • vintage cameras • lenses • flashes • tripods • classes • drones • albums • frames • memory cards • camera bags • digital prints • film processing • scanning services • video transfer services • restorations • repairs

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 88

BEST SHOW BOOK AD

Page 89 / AAF Buffalo / Ad Smack Battle Rumble Mania 2017

THANK YOU Alessandro Renzi

Dan Nesselbush

Katie Briggs

PromoWorks

Amanda Widzinski

Darryl Colling

Krista Grow

RiverWorks

April Brown

dPost

Kyle Rogers

Scott Bartels

Biff Henrich

Gateway Printing & Graphics

Laurie Wolfe

Shannon Silva

Big Ditch Brewing Company

Holiday Inn Express

Lisa Strock

Sound Video Solutions

IMG_INK

Marcia Rich

Speier Displays

Bill Cousins

Jason Yates

Mary Kroll

Bill Paterson

Matt Low

Brian Grunert

Jason “The Freelancer” Royce

Stacy “Bloody Mary, AS” Szlachetka

Matt McCarthy

Tim Bouchard

Brittany Klotzbach

Jeff Pappalardo

Minute Print

Tod Martin

Buffalo Limo

Jennifer Zimpfer

Tricia Barrett

Carl Critoph

Joey “Turnbuckles” Russell

Nathan “The Creative Genius” Draear

Cassandra Lyons

John Kehoe

Nolan Whipple

Warren Stanek

Crowley Webb

Kathy Kastan

Patrick Finan

WNED

Veritiv, Jean Clemens

Ad Smack Battle Rumble Mania 2017 / AAF Buffalo / Page 90

AD SMACK BATTLE RUMBLE MANIA MERCH MANIA! What better way to remember the night of your life than with stuff hanging around your kitchen and back room? Did we mention that stuff has LOGOS? Get ’em all while they’re hot and while you’re still mildly interested. Quick. Stop reading and thinking and get to a rotary phone. NOW!

HATS!

CALL TOLL-FREE 1-888-ADS-MACK-BAT-TLER-UMB-LEMA-NIA

FAKE BIRTHDAY CAKES!

(the letters correspond to numbers on your telephone; you’re smart, you’ll figure it out)

NAPKINS!

REAL BIRTHDAY CAKES!

LIVE TURTLES!

GARAGE DOORS!

RED BLOOD CELLS!

EMPTY MILK CARTONS!

T-SHIRTS!

DRUM SETS!