N 2 2015 aprile maggio preview ENG

Anno VIII n째 2 - APRIL/MAY 2015 - Rivista Bimestrale - Autoriz. del Tribunale di Roma del 17.04.2008 - n째 159/2008

FASHION

Like a Bride Vegan Fashion Instafashion

SHOPPING

Make Up Parfum Soin Pharm Beauty for man Suncare

MAKE UP

Color trend

NEWS

Granny look Business in beauty

TRAVEL

Nicaragua

moda

30 Gigantic flowers 33 Like a bride 37 Vegan fashion 41 Instafashion attualità

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Granny look Business in beauty Model over 50, a knockout!

Turism 3.0

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travel

60 Nicaragua

10 www.livingadamis.com The luxury of setting trends

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Year 8 n° 02 April - May 2015 Free Press Bimestrale Autorizzazione del Tribunale di Roma del 17.04. 2008 n° 159/2008 Iscrizione R.O.C. n° 22092

IN THIS ISSUE April - May 2015

shopping CO V E R

8 Editorial 10 Color trend 26 Make up tips trainers 72 Notox 82 Gourmet 86 2015 the relaunch 90 Matisse arabesque 96 All the young dudes 108 Unconventional corner 110 Horoscope 112 We spoke about

16 Make up 20 Parfum 66 Soin 68 Beauty for man 70 Pharm 74 Suncare

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EDITORIAL DIRECTOR - Mario Conti - mc@livingadamis.com - EXECUTIVE DIRECTOR - Mauro Fanfoni - mf@livingadamis.com MANAGING EDITOR - Marco Nardi - redazione@livingadamis.com - GRAPHIC DESIGNER & LAYOUT - Paolo Prinzivalli - multimedia@adamis.it ASSOCIATE EDITORS - Alexandra Buccarella, Roberta D’Amico SECTION EDITORS FASHION - Leonardo Carbone, Jean Michel Lozeanu - marketing - marketing@livingadamis.com OTHER CONTRIBUTORS TO THIS ISSUE - Mauro Tarallo, Tony D’Elia, Gianluca Ciacci, Fabrizio Depaolantoni, Simona Di Mauro, Lara Tommasetta, Adamis Academy, Loveitaly, Nicola Di Trento Living Adamis IS PUBLISHED BY - Adamis Group Italia S.r.l. - Sede di Roma: Via Luigi Settembrini, 28 - 00195 - Tel: 06 43400123 - Fax: 06 43400124 Sede di Milano: Via Morimondo, 26 ED1 A11 - (ex area Richard Ginori) - 20143 - Tel: 02 94557150 - info@livingadamis.com OFFSET AND PRINT - C.S.C. Grafica S.r.l. - Via A. Meucci, 28 - industrial area Santa Sinforosa - (Via Tiburtina Km 18,300) - 00012 Guidonia - Roma Tel: 0774 353308 - Fax: 0774 550179 - info@cscgrafica.it For shipping and are not shared with third parties for any reason. We further inform You, as per art 13 of the forementioned law, that You are entitled to know, update, modify your data or retrieve permission to their use if illegaly used.

“Floreal? During spring? Pure avant garde…”

Spring has finally come, a moment of rebirth, a moment of change.

Are we, though, still willing to change and take challenges?

EDI TO RIA L

In my opinion, many people grew tired of changing, transforming and starting again from scratch.

Yet, this is what it takes to avoid being overwhelmed by the daily routine, which, like a slow bug, sneaks in our social and relational fabric, paralyzing creativity and free will.

Free will… these words almost sound scary.

Free will… these simple words are indeed very heavy.

Try to say them out loud. Free will.

Aren’t they “edgy”?

Aren’t they “hard”?

Aren’t they “rough”? I almost feel them on my skin.

Isn’t it edgy, hard and rough to make choices?

I do think it is!

Hiding behind lies and unlikely alibis seems easy but it does not work out. Free will will manage to find us because it is in our nature. It is what differentiates us from the animal kingdom, what makes us “Humans”.

I can ensure you that I have not met many people in my life that live up to the “Human” standard, regardless of gender, ethnicity or religion.

We are unfortunately surrounded by these new living beings, we are besieged by miserable people who try to live like sad copies of whom they will never manage to be.

I keep believing, dreaming, going forward.

Let me give those people an advice, though: keep leaving in your foggy glass bell and do not try to touch us, speak to us or even look at us, because we are more than you think, because WE still exist.

Mario Conti Surrender! You will not manage to stop us!

Direttore Editoriale I mean…Floreal? During spring? mc@livingadamis.com For us it is and will always be…pure avant-garde! @ mrconti000

MAKE UP

Color Trend

By Simona Di Mauro

The revenge of colors For a summer at the top

P

eeking into the trends and previews S/S 2015 fashion shows we spot right away a conscious step back to essentials, with clothes that are not too binding and leave the floor only to chromatic vibrations designed by colors.

Brave combinations and purposely contrasting choices are among the most significant trends of the upcoming summer season.

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DIOR 1 Rouge Dior Brillant

MAKE UP After years of nude look hegemony, also in makeup, color is back to its leading role and it is brought to exaggeration in the maquillage.

To frame the joy and cheerfulness of summer days there will for sure be a dazzling smile for everyone: super white teeth and bright lipsticks paired with a rainbow-effect look.

For the summertime the Dior Maison chose to launch in the market the new Rouge Dior Brillant, lip balms that combine in one beauty product

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“

Brave combinations and purposely contrasting choices are among the most significant trends of the upcoming summer season.

After years of nude look hegemony, also in makeup, color is back to its leading role and it is brought to exaggeration in the maquillage.

”

MARC JACOBS 2 Le Marc Collection

the shimmer of a gloss, the high-pigmentation of a lipstick, an extremely easy application and a beauty treatment shielded in the heart of the formula. Four shades have been picked for the launch campaign but there are 12 trendy shades available in the line that combines expertise, couture and contemporary glamour.

The first choice is the 999 iconic teint of the Maison, in this cased dresses in brilliance, intense and vibrant, followed by the 775 Darling Fuxia nuance, ultra feminine yet carefree. The petal pink of the 468 shade is instead dedicated to good-mood as captured by its name: Bonheur.

That last hue of the four chosen for the launch is a delicate coral denominated Victoria 808, a teint who owes its name to the model who was Monsieur Christian Dior’s inspirational muse.

On the mani the unconditional protagonist for this season is the red, symbol of the Maison, proposed in three new variations that match with the 999 red.

YVES SAINT LAURENT 3 Mascara Volume effet faux cils

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MAKE UP To match a really intense mani-lips makeup we could not miss a generous quantity of mascara that donates to the lashes a breathtaking volume effect. A new version of the historical Volume Effet Faux Cils Mascara by Yves Saint Laurent, that, while maintaining the usual lifting, soothing and volumizing active ingredients, becomes a full strengthening beauty treatment, thanks to the extracts of four repairing oils from argan, safflower sweet almond and castor-oil plant.

Available in six polished shades: black, brown, blue, purple and Bourgogne and blue nuit

intense, it will be an essential ally for daring and intriguing maquillage creations. From New York and exclusively available at Sephora we get the new trends by Marc Jacobs.

The stylist agrees on putting the spotlight on lips, the one must have for the season, and dedicates to them two brand new collections of lipsticks characterized by precious and sensorial textures: eighteen nuances inspired by his muses for the Le Marc Collection, lipsticks with a velvety ultra long lasting tenure thanks to the extremely high concentration of pigments, plus another seven

GUERLAIN 5 Terracotta Natural Blondes

5

CLARINS 4 Tein Haute Tenue +spf 15

GUERLAIN 6 Terracotta Joli Teint

4

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MAKE UP shimmering and comfortable nuances for the New Nudes antagonist collection.

Another revolutionary line is the lip pencils one, which do not any longer match lipstick colors but lip base color instead, to create a natural and perfect lip outline before applying the preferred lipstick color.

The longer lasting daylight requires a fluid and light foundation that stays loyal through time, with this goal in mind the Clarins’ laboratories designed an innovative formula that is called Teint Haute Tenue +spf 15, a product that combines coverage, mat effect a lasting tenure up to 18 hours without needing any touch-up during the day.

A formula rich of active ingredients that have a lot of benefits for the skin, like the bamboo powder’ mattifying effect and the quinoabio’s strengthening effect on the cutaneous barriers.

For the lovers of the sun kissed effect there are two interesting new offers by Guerlain, within the well-known Terracotta summer line.

To be used instead of the usual

“

Peeking into the trends and previews of the S/S 2015 fashion shows we spot right away a conscious step back to essentials, with clothes that are not too binding and leave the floor only to chromatic vibrations designed by colors ESTÉE LAUDER 7 Pure Color

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ADAMIS GROUP ACADEMY MAKE UP SCREAM ABOUT YOURSELF

A

damis Group Academy è un’Accademia di trucco, arte e bellezza che ha l’obiettivo di offrire una formazione qualificata e professionale.

Lo studio basato sulle più avanzate tecniche di make up e di vendita, senza tralasciare l’importanza delle singole doti artistiche ed espressive, rende questa Accademia unica.

La mission di Adamis Group Academy è di creare veri e propri artigiani della Bellezza che sappiano combinare l’estro con la pratica.

Nei nostri corsi creatività e tradizione Italiana incontrano la modernità e le più rivoluzionarie tecniche di make up americano e internazionale, ridefinendo il concetto di artista del trucco e dando vita a nuovi professionisti del bello.

Roma, Milano, New York e Los Angeles sono gli scenari designati per questa esperienza unica nel suo genere che rendono l’Adamis Group Academy Globale e Cosmopolita.

Sede Roma: Via Luigi Settembrini, 28 - 00195 - Tel: 06 43400123

Sede New York: 255 W 23rd St - Chelsea Gardens - New York, NY 10011 Sede Milano: Via Morimondo, 26 ED1 A11 - (ex area Richard Ginori) - 20143 - Tel: 02 94557150 web site: www.adamisacademy.com

MAKE UP

make up tips ADAMIS trainerS ACADEMY’S ADVICE

by adamisacademy.com

PRIMER PRODUCT DESCRIPTION: An innovative duo of blur formulas that evokes the magic of the TOUCHE ECLAT and dresses the skin with a translucent veil. The duo also minimizes pores and covers blemishes for a uniform and flawless complexion. Fluid and transparent, its formula with golden pigments is a première for YSL Beauté.

The skin texture becomes instantly smoother, pore visibility is reduced and small wrinkles are minimized thanks to a triple-action formula that donates brilliance and radiance to the visage..

BEAUTY TIPS: For those women who look for perfection in makeup, TOUCHE ECLAT BLUR PRIMER is to be applied before foundation.

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TOUCHE ÉCLAT BLUR PRIMER & PERFECTOR

YVES SAINT LAURENT

MAKE UP PRODUCT DESCRIPTION: Terracotta Sun Serum is back, for good, for all those that want to activate, intensify and extend their tan through the entire summer or all year long. The brilliance enhancing serum is, now, shielded in a new bottle, beautiful and round in the palm of your hand.

Its formula, instead, hasn’t changed! Its Tan Booster complex stimulates melanin production thanks to its natural receptors extracted from carob trees.

BEAUTY TIPS: To increase the bonne mine effect and intensify the tan, as summer approaches, integrate your daily morning face treatment with two drops of Terracotta Sun Serum.

POVDER

TERRACOTTA SUN SERUM

GUERLAIN

MASCARA

PRODUCT DESCRIPTION: The must have by Estēe Lauder that revolutionizes the gaze, an eyelashes primer combined with a mascara. This double feature product protects, strengthens and nourishes both upper and lower lashes while simultaneously painting them in intense black adding a waterproof pigment.

BEAUTY TIPS: Apply a nude look makeup and avoid any makeup on the eyes, If you must go for a very hint of metal or dark grey eye shadow. Apply the mascara starting from the bottom and moving up with zigzag movements.

LITTLE BLACK PRIMER

Estée Lauder

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FASHION

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It may not be a very alternative trend but it surely is a must we cannot give up. Flowers are a pattern that stylist seem to never get tired of for Spring/Summer collections.

After all the flower trend is just like the light saving time: its appearance on runways and in stores tells us that summer is coming. This year flowers are maxi, drawn or sewed on dresses, jackets and accessories, they are so maxi that sometimes one is enough to take up the entire surface of a dress.

Blumarine

Ermanno Scervino

GIGANTIC FLOWERS

Chanel

Luisa Beccaria

Alberta Ferretti

FASHION

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Gucci

Dolce&Gabbana

MSGM

FASHION

FASHION

Like a Bride How to respect tradition while reinventing it

Ermanno Scervino

Roberto Cavalli

T

he wedding tradition calls for a bride wearing a virginal white dress adorned with lace and a train, paired with a veil, a bouquet, and substantial impairment in walking.

The tradition, though, also envisages a set of rules for the big day that are, today, regularly overlooked. The wedding ritual is less and less often celebrated in churches, and it is being replaced by civil and symbolic ceremonies, especially by foreigners who choose Italian picturesque locations to pronounce the fateful �yes�. Why not renovating also the tradition requirements for the brideal gown?

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FASHION

mini dress with cuts and colored marquetry by Versace, substituting the bouquet with a more practical pochette. For those in the mood for a grand event, to be ever after remembered and to leave all the guests speechless, Fendi designed a precious and very original mini

Fendi

Versace

No more cloud gowns and fabric matryoshkas substituted by simple, wearable dresses who can be also worn in other occasions. Blazer and pants for a civil ceremony or for the after-party at Dolce&Gabbana and Ermanno Scervino or a simple

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FASHION

Blumarine

Dolce&Gabbana

Philipp Plein

dress made of leather and feathers.

Classic and bon ton, featuring a heart shaped dĂŠcolletĂŠ and a balloon skirt, Philipp Plein is the choice if you are looking for something natural yet extremely elegant. If instead you still are to some extent attached to the tradition, Lucia Beccaria has conceived the new classic dress for you: long, ultra chic and playing with transparencies. For a

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FASHION

Alberta Ferretti

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Stella Jean

Beccaria

summer day wedding, maybe on the beach, you could opt for a chic super colorful kaftan like the one proposed by Stella Jean. While in case of a country chic ceremony Alberta Ferretti presented a maxi gilet with fringes.

FASHION

VEGAN FASHION How be trendy in a responsible H&M

H&M

H&M

H&M

H&M

H&M

and sustainable fashion

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ome people think it is just a fad, others see it as a way of life. There are those who are for it and those who are against, those who are totally devoted to the cause and those who are only to some extent, those who embrace it temporarily and those who do not understand the reason behind it. Whether you are for or against “veganism�, the name given to this lifestyle, you have to acknowledge that it is a contemporary phenomenon that started from food and moved on to sport and eventually reached the fashion industry.

According to the most devoted supporters those who decide to do vegan should support the cause 100% and not utilize ever any apparel that violates the rules. This is why we are witnessing an exponential increase in vegan or vegan friendly brands and in stylists who offer vegan version of collections.

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H&M

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FASHION

FASHION An renowned example is the Conscious Collection initiative by one of the biggest low cost brands on the market, H&M, which has been very attentive to environmental and sustainability issues. The project consists of a line of clothing and accessories that respect the animals and the environment without trading off being trendy and glamorous. This year, the brand, which conquered the runways during Paris fashion week, chose the Hollywood actress Olivia Wilde, who has always been sensitive to the topic, as a testimonial. In the rest of the world, more than in Italy, there exist many brands that produce vegan friendly fashion like Monkee Genes, who realizes apparel that are fully sustainable and do not harm animals or the environment. The company recently launched a philanthropic campaign, Stop taking the Pennies, to bring to light the poor conditions that many workers face within the fashion industry. The phenomenon of veganism linked to philanthropy is very frequent nowadays and perfectly falls within the philosophy according to which fashion should be something that creates benefits for the planet and not something only linked to marketing and consumism. Names like Vivienne Westwood and Stella McCartney have long been producing and sending to Paris, Milan and London runways pieces produces with vegan fabric by launching limited editions and campaigns to increase awareness of the cause. But can a person be vegan and fashionable at the same time? What should he/she wear or avoid to be both? Here is a simple guide to the allowed materials and how to incorporate them in your daily outfits.

North

Face

“

hanks to the latest innovations in fibers and synthetic fabrics it is possible to create multi functional clothes that combine aesthetics with functionality for everyday life. An example of these technologies is Thermoball Hybrid Hoodie 29

FASHION

More or less any material that comes from animals or is even remotely involved in the mistreating of animals is forbidden. As we are approaching summer, fabrics like canvas and the material espadrillas are made of are allowed while, with regards to dresses, we should replace silk with vegetal and synthetic alternatives like viscous and rayon.

For mid seasons and winter, leather and fur are obviously forbidden and are to be substituted with velvet, made of either cotton or synthetic fibers or with flannel or fleese chenille. These materials ensure warmth and if well combined can take the shape of very sleek, cozy and comfy coats.

Thanks to the latest innovations in fibers and synthetic fabrics it is possible to create multi functional clothes that combine aesthetics with functionality for everyday life. An example of these technologies is Thermoball Hybrid Hoodie by North Face, a light and resistant jacket thought for spring climate conditions that provides at the same time warmth and transpiration, lightness and water resistance above the average and goose feathers jackets.

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FASHION

Instafashion

BOHEMIEN GIRL

Corto Moltedo

Helena Rubinstein

Yves Saint Laurent

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FASHION

Instafashion

PARTY GIRL

Blumarine

Philipp Plein

Coccinelle

Couture Mono

Versace

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FASHION

Instafashion

POP GIRL

Chanel

Fendi

Louis Vuitton

MAC Viva Glam

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For uncommon women make up | fashion | fragrance

Adamis Group Italia è una Società di immagine che guarda il mondo non solo come un “mercato” fatto di azioni e reazioni ma come un universo che regala sogni e trasmette idee. Affrontiamo la quotidianità con passione e con estrema attenzione ai particolari.

La nostra Policy aziendale si basa su rigidi standard qualitativi di controllo e sviluppo, messi in pratica quotidianamente e che richiedono sforzi importanti; questo ci permette di offrire il miglior servizio personalizzato per ogni cliente.

Roma / Milano Web: www.adamis.it - Twitter: @adamisgroup

NEWS

granny look

D

by Nicola Di Trento

o not fear time that goes by. Your hair starts turning grey? Dye it. Expedite time and run towards the dreaded white hair, it is the trend for the upcoming months and it is getting popular both on socials and the streets, among less young (as expected) as well as the younger women: granny look is the new hit. It consists in

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bleaching your mane and dyeing it totally white or grey, daring a brave look that recalls the white looks of our grandmas.

To make the hair style more original, the stylists decided to play with texture and color, embellishing and dyeing the white manes in different hues.

As the colors palette for this summer is cut down to essentials (the bleaching treatment requires a lot of time and expertise by the hair stylist), cuts also tend to a natural and minimal style.

The stylists’ favorite cut for the upcoming

NEWS

Age does not matter.

Having white hair is now a matter of style APRIL-MAY

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NEWS

Business in Beauty Pharmacy vs perfume shop

The rise of the beauty and wellness combo

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owadays being “beautiful” coincides with being “healthy” and the beauty gurus (from makeup artists to bloggers) go beyond the technical comments on how to apply makeup and other cosmetic products.

Before showing you the shade of foundation that best matches your complexion they suggest you to drink plenty of water, explaining the importance of hydration. The makeup products themselves, by

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now, feature components and formulation that do not only enhance a person’s aesthetics but also act on a physical and therapeutic level. The border line between “being well” and “looking well” In the picture, starting from the left: Lisa Marzoli, scientific journalist at TG2; Giuseppe Toscano, coordinator of Master’s Degree Courses in Pharmacy Management at Università Cattaneo Luic; Elena Penazzi, representative of Federfarma Emilia Romagna; Roberta D’Amico, Trade Manager at Adamis Group Italia

NEWS has already become very thin, transforming the beauty routine in a 360° wellness gesture and involving a distribution channel, that of pharmacy, which has been undergoing radical changes in the most recent years. Pharmacies have been modifying the approach to costumers, increasing the amount of services provided and differentiating the products available, today ranging from dermo-cosmetic, to hair care and food. In 2014, 18.9% of the sales of cosmetic products happened via pharmacies, generating revenues for 1,776 million Euros mostly through high performing pharmacies, representing 12 to 14% of the total.

Points of sale that deal extensively with dermo-

cosmetic with professionals trained internally and obviously with a keen eye for product disposition within the department. These data that have been emerging from the sectos should make us think and give rise to two questions: is there a difference between the “traditional” cosmetic product sold in a perfume shop or makeup store, and a “pharamaceutical” product linked to beauty and sold within a pharmacy? And, more importantly, is a purchase of a cosmetic in a perfume shop equivalent to the one ina pharmacy and viceversa?

This, among many others, was a theme tackled at the “Beauty in Business” conference, organized

by Adamis Group Italia in collaboration with The consumption of cosmetic.

Market share.

Source Unipro

Pharmacies have been shifting their focus from health to beauty, changing the array of products offered to consumers and their expectations consequently. In 2014, 18.9% of the sales of cosmetic products happened via pharmacies, generating revenues for 1,776 million Euros.

Paul Mason

Model over50 A knockout!

Classical beauties of timeless elegance are perfect testimonials for a market that doesn’t fear decline at any age.

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T

he over 50 are the share of the population currently acquiring increasing importance both in quantitative terms and decisionmaking power. They are dynamic, usually have a very independent life, make plans for the future and always up to new activities.

A generation filled with energy, eager to live, improve and keep an healthy body.

The over50 have high purchasing power and want to enjoy life. For many of them 50 represents the right moment to get back in the game, to bet on themselves and start a second life. This is even more true for male models.

No one considers quitting until there is demand, there is no reason to close the door, even if calls for the runways are rare and the economic compensation not comparable to the exorbitant cachet of the super female over models. Paid less than their female peers but not any less aware of their beauty, which they nurture with

Yaron Fink

Paul Mason

NEWS

“

For many of them 50 represents the right moment to get back in the game, to bet on themselves and start a second life.

This is even more true For male models.

No one considers quitting until there is demand, there is no reason to close the door APRIL-MAY

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TRAVEL

Nicaragua The country of the three seas

TRAVEL

Sea, sun, beach, uncontaminated nature, perfect waves for surfing, lakes and forests to be explored: Nicaragua is all of these things and much more

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TRAVEL

real paradise surrounded by the sea, the biggest country of Central America derives his name from its geographic position. In the ancient indigenous language, indeed, Nicaragua means “surrounded by water”. Caribbean sea on one side and Pacific ocean on the other, in the middle, the biggest lake of Central America, as big as the Italian region of Umbria: its name

could not have been chosen more accurately!

The peculiarity of the country is the abundance of the wilderness, ideal for those who wish to indulge in a holiday away from the usual Caribbean touristic sites.

By now a totally safe and quiet destination, after many years of civil war, the country is gradually opening to international tourism with a hospitality infrastructure that already reached a satisfactory level. All tied together by a strong national identity, fond in the respect of the traditions and roots of the “pueblo”.

Life goes by in a simple and humble fashion in this country. A marvel of uncontaminated nature with about a fifth of its territory under

the denomination of protected area, Nicaragua offers national parks, natural and biological reservations, rainforests close to the sea, active volcanoes - like the Masaya, almost 10,000 feet tall - lakes, white sand beaches and crystal clear waters on the Caribbean sea side (with perfect surf waves). Moreover, ancient indios communities, extraordinary small town, traces of the colonial era, maya villages and an

www.intur.gob.ni

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Notox

by Mauro Tarallo

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HEALTH & FITNESS

ately, on the web,the word Notox has been bouncing from a side to another of the world: but what does it mean? The word actually comprises two specific treatments that can be offered directly in SPAs and Aesthetic Institutes since they do not require the presence of a professional such as a cosmetic surgeon. The first procedure that is performed on the patient is the Skinbreeze, a treatment that is done via a machinery that combines dermabrasion with a led process. Removing the most superficial layer of the face skin prepares for the second phase of the therapy that is realized via an infusion of oxygen and neo peptides, the endogenous opioids, that inhibit the muscular response miming the effect of Botox. They of course do not yield the same effect nor last as long as Botox does. All of this treatments find fertile ground in strong market economies such as the English and American ones, certainly not in Italy, where the Botulinum Toxin retain the first place in the rankings for non-invasive treatments. The series of small injections, made with a short and extremely thin needle, that, if performed by expert hands can distend frown lines making the visage look fresh and relaxed. Notox, for those who go abroad and Botox for those who are in Italy can be carried out all year long, especially right after winter because they allow us to gain confidence for the spring and then the summer season.

Not only Botox.

Two treatments that can be an alternative to the botulinum toxin, yet not with the same effects!

“

The word actually comprises two specific treatments that can be offered directly in SPAs and Aesthetic Institutes since they do not require the presence of a professional such as a cosmetic surgeon

�

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SUNCARE

SISLEY DIOR BRONZE

Super Soin Solaire Visage 40 ml € 20,00

Voile de Monoï Sublimateur SPF 10

LANCôME

200 ml € 43,36

Soleil Bronzer lait Corps SPF 30

Baume de Monoï Après-Soleil

200 ml € 30,00

150 ml € 36,48

Soleil Bronzer Après Soleil SPF 30

Loyal to their tradition, the silky

200 ml € 30,00

textures of the Super Soins Solaires

The Dior Bronze sunscreen treatments

Super Soin Solaire Huile Soyeuse Corps SPF 15 200 ml

by Sisley are reinvented to donate

protect the face and body skin while

Today Lancôme offers a new vision

better comfort and pleasantness.

making it immediately glowing. The

of beauty and starts a new era of

They blend with the skin to soothe and

tan reveals fast and uniformly, its

sun screening, which reveals all of

hydrate it, without leaving any white

shine is prolonged in time. Dior Bronze

its sensuality and the brilliance of a

trace behind. Invisible but real, they

texture is smooth and comfortable, the

beyond expectations silky skin. Soleil

are water resistant to allow us to bath

melt delicately with the skin unveiling

Bronzer is the new sunscreen products

without worries. Naturally fragranced

a unique perfume of sunshine, a mix

line combining glamour and protection

with sage and marjoram or lavender

of Tiarè flowers from Polynesia and

while recreating this radiance. The skin

and geranium essential oils, they keep

Kau Pe flowers from the Marquesas

reveals an ideally uniform tan, lasting

their aromatic perfume which marks

Islands.

and divinely glowing.

their origins.

BIOTHERM Spray Solaire Lacté SPF 15 50 ml

CLARINS

€ 29,00 Aqua-gelée Solaire SPF 15 50 ml

SHISEIDO

Addition Concentré Eclat Corps

€ 29,00

Expert Sun Aging Protection Lotion Plus

100 ml € 37,00

100 ml € 38,50 Biotherm, in its brand new sunscreen

Expert Sun Aging Protection Cream

Available in a functional “dropper”

line, uses a new technology in the

Plus 100 ml € 38,50

bottle, Addition Concentré Eclat Corps is

shape of a micro-gel formula that

the first self tanning product by Clarins

donates a sensation of freshness and

The Wet Force technology by Shiseido

which has been conceived to add a

lightness to the skin. The molecules

ensures the water resistance of both

“sun effect” to any body treatment. All

also offer a uniform diffusion of the

the lotion and the cream. It further

it takes is to mix on the palm of your

UV filters for an optimal efficacy.

grants high degrees of protection while

hand 4 to 6 drops of Addition.

The body milk spray has, instead, a

preserving hydration and keeping the

Concentré Eclat Corps with a finger of

different fluidity, conceived for an easy

skin soft like velvet. The smooth and

the usual Clarins body treatment. For a

application and an ultra light effect.

comfortable textures effectively defend

tailored “sun effect “ 365 days per year.

A wellness sensation for an elastic,

the skin from the sun rays without

radiant and incredibly soft skin. For an

being too heavy on it.

ever-uniform and ever-intense tan.

NEWS

by Lara Tommasetta

Turism 3.0 .

When reality exceeds imagination 48

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NEWS

enn is the Japanese world for “change” and Henn-na Hotel is the name of an innovative hospitality facility that will be opening in Nagasaki in July. “Change” is indeed the most appropriate word in this context, as we are facing a revolution that marks a clear division between the past and the future.

The resort we here refer to will be almost completely managed by robots, which will not only take care of the cleaning and maintenance of the structure but also deal with clients’ welcome.

Robots that are similar in each and every aspect to humans, so similar to make it almost impossible to distinguish between them.

The University of Osaka and the Kokoro company researched and developedhigh-performance robots. Machines with delicate feminine traits and a remarkable linguistic mastery, fluent in Chinese Korean andEnglish.

A piece of news that leaves us thinking and wondering about the future of receptiveness.

What should tomorrow’s travelers expect?

Will our journeys be characterized by sterile man-machine relations where for any of our questions an answer had already been programmed?

The news should not surprise us too much, though.

We have been hearing about the electronic check-in since 2013 all over Europe: the famous “kiosk”, a computerized, easy-to-use totem that directs guests to their rooms.

Apparently no one wants to waste too much time in a hotel lobby. It seems like the days of the receptionist - whether at a luxury hotel, B&B or family-run inn - are over.

Are we really sure, though, that we do not need a human being at the welcome desk anymore? And, most importantly, does this type of innovation have any future in a country like Italy? The first and probably most 49

by www.lovetaly.it

Gourmet

apple muffin With rose oil

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uffins are always both a pleasure to the eyes and for the palate. The apple muffins with rose oil are even more so.

Small treats that end in two bites and can be prepared in infinite versions: with fresh fruit, chocolate, dried fruit but also nuts, almonds, hazelnuts or raisins or better yet with fresh or dried blackberries. Muffins are small desserts perfect for breakfast or afternoon teas, to be filled with anything, even salty ingredients (a real delicacy).

Muffins can be frozen and warm up any time. Here is how came up with with the recipe for this apple muffins with rose oil: “I di

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not have butter but I wanted to bake muffins.

I had some nuts, goji berries and soy milk, I was missing the fatty part. I remembered I had some oil that had just arrived a few days earlier from the Azienda Marina Colonna di Campobasso, looking at those small oil bottles I got the idea: apple muffins with rose oil and the famous pink apples from the Sibillini mountains. I unfortunately cannot make you smell the rose essence that comes out of this treasure chests and the perfume coming from the oven but I can assure you their taste is extremely delicate and the combination of the ingredients was a great choice. To be repeated.

ingredients 400 g of ’00’ flour, 100 ml of honey, 100 ml of rose oil from the Azienda Marina Colonna, 1 teaspoon of yeast, 4 pink apples from the Sibillini mountains, 6 spoons of grounded nuts, soymilk as needed to have the dough smooth enough but not too liquid

preparation

Put in a bowl all the dry ingredients, flour, yeast and grounded nuts, in a different bowl put all the moist ones, the apples cut in small pieces, honey and rose oil.

Put together the content of the two different bowls, if needed add some soy milk, the dough needs to be very smooth yet not liquid.

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Ingredients for 4 people

Pour the dough in muffin paper cups and put in the oven for 25/30 minutes at 350°F. Eat them warm, if you wish to freeze them do it as long as they cool down. The rose oil makes them very delicate, the perfume is slight and can be barely perceived, a success. recipe by Tamara Giorgetti

Preparation Time 30 min

Difficulty Medium

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CARS

The relaunch year 130 model are going to be launched in 2015, facelift restyling and new models

by Tony D’Elia

Ford Mustang watch the video

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The direct competitor of the more famous and “transformers” Camaro, this polished and, in my opinion, extremely beautiful sport car made in USA is ready for the global launch. Short, wide and muscolous, with these three words we could describe the look of this sixth generation Ford Mustang. Right from the façade, featuring a formidable grille, which is, on one hand, loyal to the classic design of the Mustang but at the same time it is conform to the newest lines of the Detroit brand. The anterior lights have been narrowed and they comprise LED for the daylights and Xenon lamps. The hood is lean, with a hump in correspondence of the engine and many functional air intakes for cooling purposes.

With respect to the fifth generation, the top of this

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CARS design, just like the exterior, has a classic and retro inspiration, very Mustang, appropriately modernized. The car is a back-wheel drive and has a Getrag 6-speed stick shift. The whole sixth generation can count on fully independent rear suspension and self-locking differential on all models. A 6-speed automatic gear shift on the steering wheel is available as an optional. Two engine options will be commercialized in Europe, the famous V8 5.0 in the 426 and 529 PS versions and the 2.3L EcoBoost, 309 PS and 407 Nm. On sale starting at 36,000 euros. new Ford Mustang is shorter and characterized by a line sloping towards the back. This detail confers the car a lot of personality aesthetic-wise, likely to the detriment of the passengers sitting in the back. The back is strong and majestic.

The sides are charming and nicely sculpted, the wheelhouse highlighted. The rear presents the “vertical bar” style taillight on a black background, a typical feature of Mustang. The cockpit has been designed to convey a high-quality experience, to be able to compete with the more renowned European rivals on the world market. The interior

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Matisse Arabesque From March 4th to June 21st 2015 54

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ART

enri Matisse (1869-1954), French painter, is the most famous exponent of the fauvism, the French contribution to the birth of the expressionism. The fauvism represents a “Mediterranean”, brighter variation of the expressionism, characterized by dark atmospheres and dramatic themes. The colorful liveliness, distinctive trait of this current, conveys a true joie de vivre that can be found through Matisse’s entire production.

The fauvism marks the first real breech with impressionism and it is the first modern experience that disentangles the actual color of objects and the color used in painting. The basis for this development were laid down by Cezanne, Van Gogh and Gauguin. Matisse’s canvases are all developed on a bidimensional plane, to the sacrifice of color and tridimensionality, with a peculiar attention to details. The use of color is in the artist’s production as intense and vivid as the art of painting ever experienced. Matisse uses mostly primary colors, applied with strength and no shade blending whatsoever, combined with their complements in a clear intent of reinforcing the contrast of tones. The result are extremely lively painting, with an unmistakable taste for decoration. For the great “Matisse. Arabesque” exhibition, the Scuderie del Quirinale in Rome will host (until June 21st, 2015) about 100 pieces, spacing from paintings, to drawings and theatrical costumes that span over the entire career of the French artist. It is a very complete and well-structured exposition that, through continuous visual references to

by Gianluca Ciacci

Ivy in flower - 1941 Torino, Pinacoteca Giovanni e Marella Agnelli ©Succession H. Matisse by SIAE 2015 Image: ©Pinacoteca Giovanni e Marella Agnelli

Nude in Armchair, Green Plant - 1937

Location: Rome Museum: Scuderie del Quirinale Period: until June 21st Exposition: Matisse Arabesque Collection: Over 100 works

Musée Matisse, Nice. Nice, Musée Matisse. Left by Madame Henri Matisse, 1960 ©Succession H. Matisse by SIAE 2015 Image: ©Musée Matisse, Nice

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All the young dudes

Photographer: Justyna Pawlowska Make up: Cristina Argentati Hair: Cristiano Rinaldi @ Gogen Models: Cesare @ CM Project Martina @ CM Project Mihaela Toader Shooting by: Accademia del lusso Roma

Stylist: Federica Lanzani Suit e jacket: Renato Balestra Headpiece: Vintage Shoes: Jeffrey Campbell

Stylist: Federica Lanzani Minidress black and white: by Gianni Molaro Long dress: by Renato Balestra Shirt e gilet: vintage Him: vintage

Long dress with feather:

by Giada Curti hat vintage Minidress: Gianni Molaro Him: vintage