Anno X n° 3 - GIUGNO / LUGLIO 2017 - Rivista Bimestrale - Autoriz. del Tribunale di Roma del 17.04.2008 - n° 159/2008
PRIMARY COLORS Binary Code Artoholic
Post Romantic Lady
Living Adamis Live the detail livingadamis.com
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The name of the agency is a declaration of our philosophy: love for work. We strive to give everyone the chance to realize their goals by matching them to the job best suited to their attitudes, passions and knowledge. After the selection, we provide continuous support to our resources, placing our experience at their disposition and thus enabling them to grow professionally.
Love For Work for companies The value of a company depends on its people. Placing the right person in the right job is fundamental.Â LoveForWork is scrupulous in the selection and the contractual and administrative management of its personnel. Love For Work for resources We search for professionals in the beauty sector. We work with perfumeries, pharmacies, beauty salons and spas. We select and train those who need it. Send us your CV and weâ€™ll evaluate your potential!
18 health & fitness
16 Beauty Plasma for fighting wrinkles and hair loss fashion
18 Summer, never enough 50 Primary colors 57 Code binary 58 Art oholic 70 Beach wear news
24 Beach bodies 62 Sauna 72 Fashion Yes, we can... communicate 84 Architectural priapism 92 Ecommerce
www.livingadamis.com The luxury of setting trends
Year 10 n° 03 June - July 2017 Free Press Bimonthly Authorization Rome Court April 17, 2008 n° 159/2008 Registration R.O.C. n° 22092
in this issue June - July 2017
08 Editorial 10 Summer icons 22 Food & Wellness 28 Makeup tips trainers 64 Unreleased Florence 77 Furnishings outdoor 88 Contemporary art meets love 94 Post romantic lady 108 Unconventional corner 110 Horoscope 112 We spoke of
34 Parfum 38 Makeup 42 Suncare 44 Beauty for man 46 Skincare
EDITORIAL DIRECTOR - Mario Conti - firstname.lastname@example.org - EXECUTIVE DIRECTOR - Mauro Fanfoni - email@example.com MANAGING EDITOR - Marco Nardi - firstname.lastname@example.org - GRAPHIC DESIGNER & LAYOUT - Paolo Prinzivalli - email@example.com ASSOCIATE EDITORS - Alexandra Buccarella, Roberta D’Amico - SECTION EDITORS FASHION - Leonardo Carbone, Jean Michel Lozeanu marketing - firstname.lastname@example.org OTHER CONTRIBUTORS TO THIS ISSUE - Adamis Academy, Mauro Tarallo, Simona Di Mauro, Vincenzo Lentini, Gianluca Ciacci, Cassandra Del Fosco, Giulia Cogolli, Annalisa Costantino, Paolo Prinzivalli, Debora Poerio. Living Adamis IS PUBLISHED BY - Adamis Group Italia S.r.l. - Sede di Roma: P.le delle Medaglie d’Oro, 46 - 00136 - Tel: 06 43400123 Sede di Milano: Via Morimondo, 26 ED1 A11 - (ex area Richard Ginori) - 20143 - Tel: 02 94557150 - email@example.com OFFSET AND PRINT - 4Graph S.r.l. - Via Ugo la Malfa, 19 - 04020 Spigno Saturnia (LT) - Tel: +39 0771 639011 - Fax: +39 0771 639265 - Email: firstname.lastname@example.org For shipping and are not shared with third parties for any reason. We further inform You, as per art 13 of the forementioned law, that You are entitled to know, update, modify your data or retrieve permission to their use if illegaly used.
hat does being an entrepreneur mean nowadays? The entrepreneur is “an individual who starts and/ or manages a business, assuming the risks and responsibilities thereby entailed”. But what does it really mean? Over the years, entrepreneurship has changed, just as the tastes of consumers and markets have changed. And with globalization, competition has intensified. Faced with these changes, entrepreneurs have to tweak the kind of product or service they provide, devising new strategies and identifying new markets; in other words, they have to innovate their company by intuiting how a given market may or may not evolve. This comports risk, of course, but the meaning is much deeper. Entrepreneurs are madmen, visionary children who most of the time are imagining a reality that doesn’t yet exist, and they don’t give a damn about those who invariably root for them to fail. They doggedly push forward. It’s a very crowded category – everyone wants to be an entrepreneur, at least of themselves, but only 10% manage to realize their visions in a concrete way, and a mere 2% succeeds on a significant scale. Here are the traits that characterize a true entrepreneur, in my view: Passion: nothing can happen without passion. An entrepreneur without passion is like a car without gasoline – it can’t go anywhere. Creativity: the meaning of creativity has been distorted by the artistic notion of making abstract things that are difficult to realize. Being creative for an entrepreneur means seeing every situation from different points of view. Creativity is life! Optimism and Resourcefulness: although the difficulties will be many, don’t let it get you down. If what you’re doing were easy, everyone would be doing it. It’s vital to take risks. If you don’t try, you’ll never know what could have been. And remember, without investment there can be no return. Tenacity and Flexibility: keep believing all the way. This trait has made the difference in many cases between successful entrepreneurs and those who ‘gave it a try’. Don’t give up at the first obstacle. And you need to be flexible when the rapidity of response can mean the difference between success and failure. Idea/Dream: it’s essential to never stop dreaming or believing in the idea. Pragmatism is just setting concrete goals without ever allowing the dream component to threaten each step. Objectives: these give you a framework for avoiding the pitfalls of navigating blind, a way to program you dream and turn it into reality. Therefore, you always need to have your short, medium and longterm objectives clearly established. Discipline and Study: Continually honing skills and staying informed is essential. And the resulting knowledge must be disciplined. Without discipline, it’s like swimming with no particular stroke, which costs energy and breath. Dear readers, being an entrepreneur is a tough job... but someone’s gotta do it.
Mario Conti - Editorial Director email@example.com - @ mrconti000 follow us
02 - SEPHORA Kat Von D Lock it concealer
01 - SEPHORA Kat Von D Lock it foundation
Summer Ic ns Must-have Products for a Divaesque Summer by Simona Di Mauro
03 - SEPHORA Kat Von D Lock it foundation
04 - SEPHORA Kat Von D Studded Kiss Lipstick 05 - clarins Kit Pores MatitÃ©
4 3 12
“ A new trend from the States has just arrived in Italy: a makeup line by famous tattoo artist Kat Von D., seen here in Italy on the TV show L.A. Ink”
ummer brings with it a desire for sun, sea, holidays and fun. Even makeup undergoes a metamorphosis inspired by a desire for freedom and lightness, which leads to more highperformance foundations, lipstick with myriad textures, and cheeky, sexy capsule collections. A new trend from the States has just arrived in Italy: a makeup line by famous tattoo artist Kat Von D., seen here in Italy on the TV show “L.A. Ink”. The collection, sold exclusively at Sephora beauty stores, is full of ultra-pigmented, long-lasting, resistant makeup. The packaging, entirely designed and drawn by Kat, is full of designs resembling the famous tattoos created by this eclectic and rebellious artist. Clarins, with its strong focus on women’s needs, proposes a new strategy for combination and oily skins to keep shininess at bay and visible pores under control. For a “Photoshop” effect and an even complexion, the right foundation is Teint Pores et Matitè, with its special ultra-light formula that lets the skin breathe and creates a selfie-proof finish. In addition, for instant opacity, the special SOS Kit contains sebum-absorbing tissues, which don’t dry out the skin and do not alter makeup, and a transparent face powder made from
bring this image to life! when you see this icon frame it with your smartphone using the free aurasma app
“ New this season is Terracotta Sun Trio: a facial care product composed of three powders that can be used to create different looks, 9 thanks to the two matte and satin shades and moldable texture”
09 - clarins Teint Pores & Matité
6 8 06 - guerlain Terracotta Trio
07 - dior Lacquer Stick
08 - dior Nude Air Luminizer Serum
Lapsana and White Tea to create an instant blur effect. Once you create the perfect complexion, it is important to achieve a healthy, natural glow. That’s why the star product for Summer 2017 is Guerlain Terracotta, the iconic summer makeup line that is reinvented each year to offer the most 14
advanced, high-tech products. New this season is Terracotta Sun Trio, composed of three powders that can be used to create different looks. Thanks to their texture, the two matte and satin shades can be used together to create delicate contouring according to a simple application method that any woman can easily learn.
MAKE UP Bold color as a feel-good, fun solution is the theme of the entire Dior makeup line: the Care & Dare capsule collection presents a new beauty routine based on protection, comfort and color. For an even, enhanced golden tan, Peter Philips, the Creative Director of the maison, recommends combining Diorskin Nude Air Luminizer Serum, a fluid with an iridescent composition and blur effect pigments, with a hint of Diorskin Nude Air, the evanescent powder available in the new shades Amber I An for light complexions and
Bronzer I An for enhancing darker skin. The eyes of the Dior woman are summery with the new irresistible 5 Couleurs palettes in the Focus and Attract versions, with opaque and satin shades that can be mixed and blended as desired to create an elegant look. Even lips are given a new hint of color with the new Dior Addict lipsticks Lacquer Stick, the first lip lacquer available in a handy stick. Try all the colors in this range and wear them with nonchalance for a glamorous dazzling effect!
10 - estée lauder Pure Color Love Lipstick
11 11 - Lancôme Matte Shaker
“From Sicily with Love ...” is the motto of Dolce & Gabbana Make Up presenting a new range composed of 16 luscious moisturizing lipsticks that evoke the colors of Sicilian landscapes. The sensuous and enticing color range includes everything from bold coral to soft pink, understated neutrals and intense red. Each shade is named after a typical Sicilian woman’s name for absolute, real, authentic femininity. Estée Lauder is also introducing new lipsticks for summer, presenting a whole range of Pure Color Love Lipstick, full of bold pigments and textures that can be layered. The lipsticks are available in 25 colors and four finishes: matte, shiny, glossy and creamy. Lancôme has launched a new way to wear lipstick: for the second year in a row, it presents the cushion trend with Matte Shakers, liquid lipsticks with an ultra-pigmented matte effect. Using two contrasting shades of Matte Shaker you can create bold, contemporary lip art effects to be nonchalantly worn with makeup looks for any occasion. 16
12 12 - dolce & gabbana Miss Sicily
For Yves Saint Laurent Beauté, a woman’s smile is the perfect weapon of seduction, which is the reason for Volupté Tint Balm, a new product that combines all the effectiveness of a lip balm with brilliant color. Pure, dazzling shades caress the lips for a vivacious yet transparent effect. So many new makeup products have been created to accentuate a tan, give eyes intriguing allure and a magnetic gaze, and moisturize the lips with endless couture effects. Whether you love shimmery or matte textures or prefer lip gloss, what’s important is never going out without a light coat of lipstick that caresses your lips.
13 13 - Yves Saint Laurent Beautè Volupté Tint-in-Balm
“ Lips take on new color with the first lip lacquer available in a handy stick” LIVINGADAMIS.COM
Beauty Plasma for fighting wrinkles and hair loss
by Mauro Tarallo
oday you can rejuvenate the face, fight hair loss, and tone the neck and décolleté. How? Through your PRP (platelet-rich plasma): centrifuged blood used in skin treatments is able to repair and regenerate our tissues. Regenerative surgery is now the new frontier of plastic surgery. PRP is a powerful concentrate of growth factors able to stimulate the proliferation and migration of fibroblasts and the synthesis of collagen – the foundation of our skin – to improve the vitality of the derma. PRP is obtained by drawing a patient’s blood and centrifuging it. This process leads to the production of a part of plasma with a high concentration of platelets that help repair and regenerate tissues. PRP is not just a beauty treatment, but a method that aims to optimize skin conditions and improve its appearance, consistency and elasticity. The main uses of PRP in bioregeneration are face rejuvenation, the reduction of alopecia, neck and
décolleté toning, improvement of the skin quality on hands, and augmentation of certain body areas such as breasts. PRP is injected into the skin of the parts to be treated. Because it is an autologous material – meaning, it comes from the patient – there is no risk of allergic reaction. The session lasts about one hour, including the time for the blood draw, and it leaves no sign. The first results are visible after a few weeks and the final result is obtained after approximately one month from the session. As with any other injected treatment, small bruises and slight swelling can occur but disappear within a few hours.
HEALTH & FITNESS
“ Through your own PRP (platelet-rich plasma): centrifuged blood which, used as a skin treatment, is able to repair and regenerate tissues. Regenerative surgery is now the new frontier of aesthetic medicine” LIVINGADAMIS.COM
chanel corto moltedo
SUMMER, NEVER ENOUGH
Food & Wellness
red vegetables Naturally loaded with vitamins by Cassandra Del Fosco
he beetroot, also known as red beet, is not an extremely common food, but we would be wise to welcome it more often to our table, for it is a great ally of a healthy body. The beet performs two fundamental services in our body: a beneficial effect on the intestine, thanks to its fiber content, and the strengthening of our immune system due to its wealth of vitamin C. It is a versatile ingredient that can be used for both savory and sweet dishes, even as a natural dye for fabrics. Glowing skin, a stronger immune system and a focused mind are some of the benefits that red cabbage can bring us. It is an
excellent food for those on a diet because itâ€™s low in fat and high in fiber, and it promotes the breakdown of fatty deposits, especially around the abdomen. Rich in vitamin K, choline and anthocyanins, it is a valuable support in mental function and concentration, and also provides large amounts of vitamin C, which helps keep skin looking young and protects it against free radicals. It is also an excellent natural detoxifier. Adding boiled and chopped beet to the whole yogurt makes a perfect mask for fighting skin redness: spread it on the affected area and let it act for about 10 minutes and then remove it, first with hot water and then with
cold water. Shredded red cabbage leaves applied to the skin of the face are a good remedy for smooth, glowing skin.
RED SALAD This easy-to-make salad is a concentrate of mineral salts essential for our health, such as phosphorous, iron, magnesium, potassium and calcium. Itâ€™s the ideal recipe for a quick lunch or a light summer dinner on the terrace, not to mention a great way to keep our skin looking its best.
1 head of red cabbage, 4 beets, boiled, 1 red onion, 1 handful pumpkin seeds, 1 handful pine nuts, 1 lemon, Extra-virgin olive oil, pink Himalayan salt, fresh-ground green peppercorns to taste.
preparation Peel the onion and slice it thin on a mandolin; soak the sliced onion in a bowl of cold water before adding to the salad, which will make it more digestible while avoiding lingering odors the next day. Strip the old leaves from the cabbage, cut it in quarters and rinse with running water. Dry carefully and slice thin on a mandolin. Eliminate the rind of the previously boiled
Serves: 4 people
beets and slice thin with a knife. Toast the pine nuts and pumpkin seeds in a non-stick pan. Place all the ingredients in a large bowl, adding the oil, pepper, salt and the juice of one lemon â€“ and be careful of that white shirt when mixing it all together!
Preparation time: 5 minuti
BEACH BODIES by Vincenzo Lentini
n summer, many of us stop exercising. Blame it on the heat, vacations, travel, more frequent dinner parties, pizza and beer on the beach, not to mention the croissants and cream-filled donuts the next morning after a night on the town. For many it’s customary to give in to laziness, replacing the usual abdominal crunches or morning run with a quick dip in the nearest body of water or the sacred summer afternoon nap Yet studies show that summer is really the best time to do sports, because our body is designed to maximize the results of training in the warm months. Thanks to our ‘internal clock’ – the mechanism that regulates our biological rhythms – in the winter months the human body produces greater amounts of cortisol, a hormone that
NEWS encourages the accumulation of fat, especially in the abdominal region, as a response to the winter cold, whereas in summer there is a spike in the secretion of anabolic hormones like GH (growth hormone) and testosterone, which, being also lipolytic hormones, promote the dissipation of excess body fat. For these reasons, supported by real science, it goes without saying that summer is the perfect time to exercise even more, devoting maximum consistency to our training. Hanging up our running shoes, barbells and floor mats in the summer, then, is the worst thing we can do, for we not only risk wasting all our hard-earned progress during the colder months, but it will be a lot harder to start again in September after the prolonged relaxation of the summer months. Wellness must be understood as a way of life,
where caring for our body and maintaining an ideal mind-body balance is a top priority. If youâ€™re a habitual gym-goer, you already know that physical strength obviously tends to decrease in the summer because of high temperatures and the greater loss of mineral salts from sweating. Therefore, it makes better sense in this
summer there is â€œ ina spike in the
secretion of anabolic hormones like GH (growth hormone) and testosterone, which, being lipolytic hormones, promote the dissipation of excess body fat
in this period, it makes “ better sense to prioritize
a type of workout focused more on endurance than strength period to prioritize a type of workout focused more on endurance than strength. You don’t necessarily have to change your exercises, but you should be lightening the loads and increasing the number of repetitions. If the idea of being stuck inside the four walls of a gym is a problem, then summer is the perfect season to try out a lot of different sports that will help you maintain an ideal silhouette while intensifying your relationship with nature and the elements. In this regard, swimming (as well as all the other athletic activities involving water, like rowing, surfing and diving) is surely the summer sport par excellence: it harmoniously strengthens every part of the body, replacing the core stability that is increasingly overlooked in the gym, while significantly reducing the risk of injury to the muscularskeletal system thanks to the water environment, which makes even the biggest and bulkiest of us as light as a
feather. If there’s no sea or lake nearby, you can easily fine a pool where you can train at your conveniece, whether early in the morning or later in the evening. For those who don’t have a great relationship with water, the summer offers other activities for staying in shape outdoors. A country road, a seaside walkway, a mountain trail or a park in the middle of the city: any road
NEWS can become the perfect place to turn a run into a great adventure. Whether on foot or by bicycle, it doesn’t matter, one outcome is certain: your body will derive great benefit! Despite conventional wisdom, cycling activates different muscles than running, and also helps increase muscle power while raising and optimizing the aerobic threshold, which is the activity that contributes most to burning off fatty mass and excess calories. In short, cycling and jogging are two activities that allow you to combine utility (burning that nasty fat) with pleasure (a return to nature, enjoying unexplored landscapes). For this type of sport, especially in summer, it’s important to always carry a water bottle to hydrate the body and restore the minerals lost through sweating, as well as a dry change of clothes for afterward – there’s nothing more annoying a summer flu! Regardless of which sport you decide to practice in the warmer months, it is essential to combine it with a healthy way of life and, in particular, proper nutrition. This is inherently aided by the fact that many people experience decreased appetite in the summer (thus avoiding that extra serving of pasta and fried foods), therefore decreasing the calories consumed during the day in the form of low-quality snacks (excluding ice cream, which can be enjoyed in moderation). The undisputed centerpiece of the summer
diet is necessarily water. All the water you want, to be drunk in small quantities and often, to keep your hydration level constant, and supplemented – especially during workouts – by mineral salts to replace the essential electrolytes lost through sweat, which is what gives us that sense of fatigue and exhaustion. A hydrated body always works better and tires less easily. Therefore, in addition to water, it’s really important to measure out the day with lots of fresh fruit snacks, a true pleasure for the palate in this season: watermelon, apricots, pineapple, peaches, melon and grapes will help you replenish minerals, stay hydrated and get your fill of vitamins. A delicious way to stay fit! In addition, you need to take into account all the factors that increase body temperature and, consequently, dehydration, like alcohol, salt, smoking, coffee and diuretics. Now you’re ready to challenge the heat and have a healthy summer!
it’s best to “ lighten the loads and increase the number of repetitions
makeup tips ADAMIS trainerS beauty by adamisacademy.com
SYNCHRO SKIN GLOW
PRODUCT DESCRIPTION: Shiseidoâ€™s liquid foundation optimizes light, synchronizing it with skin changes that occur during different times of the day, ensuring radiance and long-lasting hydration. It is ideal for those who want a foundation with a luminous finish, nude effect and ultra-light texture. Thanks to its innovative moisturizing formula, it is particularly indicated for normal to dry skin and dull complexions. BEAUTY TIPS: Shake well before use to make sure all of the components of the foundation are blended. Dab a small amount of foundation on the four key areas: forehead, chin and cheeks. Spread evenly from the center out using the Perfect Foundation Brush. 30
HELENA RUBINSTEIN MASCARA
LASH QUEEN FELINE
PRODUCT DESCRIPTION: This iconic mascara creates lashes with sensuous, animal magnetism, increasing their volume to look incredibly lush and thick. Their length is bold and their volume is intense. Sophisticated, powerful and wild, the eyes are transformed and full of intriguing, powerful seduction. BEAUTY TIPS: Apply starting at the base of the lashes, letting the brush glide naturally toward the tips. For an even more feline look, accentuate the inner corner of the eye. Finish by brushing the eyelashes for a ‘bright-eyed’ look.
FACE PALETTE COLLECTOR “THE STREETS & I”
PRODUCT DESCRIPTION: This blush, from ‘The Street & I’ collection, expresses joy in a vivacious, powerful coral shade and the velvety powder perfectly creates a youthful, fun look. The compact formula is embossed with a “brick wall” motif. BEAUTY TIPS: Thanks to its light texture, you can easily adjust the intensity and with a few extra brush strokes you can achieve a dazzling, radiant, sensuous look. LIVINGADAMIS.COM
GUCCI LIPSTICK SHEER LIPSTICK
PRODUCT DESCRIPTION: Inspired by the flowers and animals that inhabit the magical garden of the Maison, the new Gucci Sheer Lipstick Collection celebrates women’s femininity and natural beauty. Thanks to its creamy, ultra-light texture, the lipstick glides on the lips, hydrating them and creating a soft, glossy look. BEAUTY TIPS: For perfect lips, use a high definition lip pencil to outline the mouth. After applying the lipstick, apply gloss for a dazzling shine.
EYESHADOW DIORSHOW MONO
PRODUCT DESCRIPTION: Dior eye shadow, inspired by the Haute Couture runway shows of the Maison, creates a matte, satin-like, glittery and lamé effect on the eyes. The ultra-pigmented shades enhance the eyes with luminous colors and long-lasting finishes. It is a must-have Dior Backstage product 32
for all makeup mavens who want a glamorous look for summer. BEAUTY TIPS: For a striking look, apply peacock blue in contrast with the shades of the Colour Gradation palette and add definition with intense blue liner.
PRODUCT DESCRIPTION: The nail enamel line of Guerlainâ€™s La Petite Robe Noire Makeup collection is indispensable for absolute femininity. Perfectly groomed nails achieve an ultra-glossy finish in vibrant colors thanks to a new pigment processing technology combined with a new generation of plasticizing raw materials.
LA PETITE ROBE NOIRE MAKEUP
The vibrant and luminous new lilac shade offers a lacquered shine lasting for days. BEAUTY TIPS: For a more intense and lasting effect, first apply a base coat and then two coats of La Petite Robe Noire and finally a top coat.
The images published are purely for illustrative purposes
Roma / Milano / www.adamis.it New York / Los Angeles / Miami / www.adamis.us
Are you working in the beauty industry? If you work on Beauty and Cosmetics Market; if youâ€™re a Brand Manager, a Store Manager, a Trade Manager or a Makeup Artist, or Beauty Consultant, click on the bar code and follow Adamis Group. Be inspired! In the beauty world with Adamis Group.
WATER the primordial
element from which everything is born by Vincenzo Lentini
Submarine) â€œis(Yellow still one of the most popular songs of the lads from Beatles
Water makes up 70% of the human body 36
the element that dominates and regulates our days: it cools us off with a dip in the sea, quenches our thirst during the hottest hours of the afternoon, hydrates us through healthy and delicious fruit, and with the help of light, fragrant moisturizing creams
t is the element from which everything was born and which we cannot do without. It is everywhere, in the places we love most, it sometimes falls from the sky, and it’s in everything we eat. It makes up 6070% of the human body. Without it, life cannot exist. Obviously, we’re talking about water. To quote Zoolander , the film parody of the fashion world that has become a cult classic, “Water is the essence of hydration, and hydration is the essence of beauty.” A hilarious scene, thanks to the irresistible portrayal by Ben Stiller, who nevertheless speaks a profound truth. Especially in summer, water
Especially in “summer, water is
There are these two “young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says, Morning, boys. How’s the water? And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, What the hell is water?
A simple, “whimsical story, but capable of touching the souls of young readers 38
is the element that dominates and regulates our days: it cools us off with a dip in the sea, quenches our thirst during the hottest hours of the afternoon, hydrates us through healthy and delicious fruit, and with the help of light, fragrant moisturizing creams. It is the originary element that gave birth to every other, and if you pay attention you can see it everywhere. Nature, food, advertising, music, cinema, literature: everything seems to be about water. Water has always been a metaphor for the flow of life. Panta rei, said Heraclitus in the 6th century BC, reminding us that everything flows, just like the cool waters of a river, carrying away debris and bad thoughts.
A sea of music The music world has always let itself be influenced by this primordial element, used for example as a metaphor for the river of tears shed by an inconsolable Justin Timberlake upon being abandoned by his beloved in Cry Me A
River. More fearless is Major Lazer who, with Justin Bieber’s voice, declares in Cold Water his love for a woman, the only one for whom he would be willing to jump into the icy waters of distress before letting her go. The Beatles, on the other hand, spun a bizarre tale back in ’66 of a cheerful submarine that went to sea, and indeed Yellow Submarine is still one of the most popular songs of the lads from Liverpool, at the center of several controversies that attributed their music to an LSD trip and sparked the outrage of the entire Christian world after John Lennon said, “We’re more popular than Jesus Christ right now”. Unlike the Beatles, Chris Martin and his Coldplay have never dared to challenge the Vatican with such provocations, but they have put water at the center of their music with Every Teardrop Is a Waterfall, a moving tribute to pain that explains why a tear is never as small as it seems, but can be a powerful waterfall, an expression of great suffering. Mika makes use of water to show us the other side of love, where the kiss of a loved one is an inexhaustible source of oxygen, which even makes it possible to breathe underwater. For Lykke Li, water is instead like a river that sweeps us, magnetic and wild, towards the sea, impossible to resist.
It’s clear that water in music is a metaphor with many meanings, and sometimes can even become the iconic image of an entire disk, as in the case of Nirvana’s Nevermind cover, a classic that has already passed its 25th anniversary since publication - or Aqua, the Danish-Norwegian group that leapt to the top of all the charts with their hit Barbie Girl.
Rivers of words
Not just music, but literature as well. Indeed, water runs through imagery of numerous authors, flowing between the words of countless books.
Alessandro Baricco, for example, tells the story of a painter who uses exclusively salt water to paint his canvases, spending his days in the desperate quest to capture the eyes of the sea, the blue thread that connects the lives of all the characters in his nostalgic and romantic Oceano Mare. Then there’s the late David Foster Wallace, one of the most representative authors of our century, who, in a speech delivered to the students of Kenyon College - which became a collection of essays a year after his death - told an anecdote destined to become one of the most precious philosophical pearls for the younger generations. «There are these two young fish swimming along and they happen to meet an older fish swimming the other way, who nods at them and says
Ariel, the mermaid created by Walt Disney
Leonardo Di Caprio
Salmon Fishing in the Yemen with Ewan McGregor, Emily Blunt Courtesy: BBC Films
Ewan McGregor in the role of a researcher â€œentrusted with the difficult task of introducing salmon to the Yemen a challenge that becomes a true spiritual mission that will change the character and give the viewer reason to reflect
“Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes “What the hell is water?”» A simple, whimsical story, but capable of touching the souls of young readers, inspiring them, ripping their eyes abruptly from their own egos and planting their feet on firmly on the ground, smacking them in the face with truth, made of small joys and often insurmountable difficulties. Different still is the approach of Joseph Conrad in his Heart of Darkness, where
the waters of a mysterious river become the vehicle for a dark and at the same time seductive descent into the labyrinths of a sinister, unknown place - black Africa - which coincides with a process that delves deep into the human soul, revealing its most bleak and dangerous shadows. The theme of the journey intersects with that of water in Twenty Thousand Leagues Under the Sea, Jules Verne’s masterpiece, which takes the reader on a journey into the depths of the ocean aboard the Nautilus, and into the impenetrable heart of her mysterious captain, Nemo. Like music with notes and literature with words, cinema speaks with moving images. Water on the big screen has provided the setting for unforgettable stories, and for stories that have yet to be told. The ‘Heart of the Ocean’ that young Rose wears on her neck just before the Titanic collides with
jules verne French writer, among the most influential authors of children’s literature, whose s c i e n ce - b a s e d n o v e l s earned him the reputation, along with H. G. Wells, as the father of modern science fiction. Source: Wikipedia Around the World in 80 Days by Jules Verne
With water the unforgettable stories 42
an iceberg is etched into everyone’s memory, like Leonardo Di Caprio’s dive into the waters of The Beach. The waters of an artificial river built in one of the most arid countries in the world become the guardians of an impossible dream in Salmon Fishing in the Yemen, the 2011 film with Ewan McGregor in the role of a researcher entrusted with the difficult task of introducing salmon to the Yemen a challenge that becomes a true spiritual mission that will change the character and give the
t ra v e l
The theme of the “journey intersects with that of water in (Twenty Thousand Leagues Under the Sea), Jules Verne’s masterpiece, which takes the reader on a journey into the depths of the ocean aboard the (Nautilus)
NEWS viewer reason to reflect. And then there’s Ariel, the little redheaded mermaid created by Walt Disney, willing to do anything just to have legs, become human and pursue true love, even at the price of giving up her voice and her great love for the sea. Water is the absolute star of the motion picture inspired by the Hans Christian Andersen fairy tale, celebrated with one of the most famous songs of all time, Under the Sea. While waiting for Disney’s liveaction remake, however, we can whet our apetites with Aquaman, the highly anticipated film about the DC superhero scheduled for worldwide release in 2018.
H2O: code of beauty Two molecules of hydrogen and one of oxygen. A simple chemical formula, from whence all life – and
Water “ continues to play an extraordinarily important function in the creation of perfumes, and not just because it is the main component
of course beauty – comes. Creams, shampoos, bubble bath, even air fresheners: all cosmetic products are composed mostly of water, and their names are often designed to remind us of their moisturizing properties, with suffixes and prefixes like ‘-aqua- and -hydra-. Not to mention the incredible universe of fragrances. Water continues to play an extraordinarily important function in the creation of perfumes, and not just because it is the main component. All perfumes are in fact divided into two large families: eau de parfum, EDP, and eau de toilette, EDT. They often represent two versions of the same fragrance which differ in persistence, concentration and, in some cases, the ingredients themselves. The difference is a question of ‘essence’: eau de toilette has a lesser intensity for the low concentration of the ingredients and
P A R FUM
high percentage of water, while eau de parfum is far more concentrated and therefore more intense. Beyond the subtle distinctions between categories of perfumes, there is also the matter of their names, which often refer to the primordial element of water: just think of Acqua di Gio, the iconic men’s fragrance by Giorgio Armani, or the equally famous Aqua Bulgari, multiplied into a series of fragrances created by imaginatively mixing fresh and sparkling notes. Without forgetting Neroli Portofino by Tom Ford, a fragrance that evokes the sea breeze, the flora of the Italian coast and the clear waters of the Mediterranean - or Light Blue by Dolce&Gabbana, an unforgettable perfume for men and women thanks to an ad campaign that brings us to
There is also the matter of their “names, which often refer to the primordial element of water: just think of Acqua di Gio, the iconic men’s fragrance by Giorgio Armani, or the equally famous Aqua Bulgari
NEWS the clear waters of Capri with its famous stacks, in the company of two icons of the fashion world, Bianca Balti and David Gandy.
Fashion is also inspired by the vital and regenerative power of water. From what we saw on the catwalks in the latest Milan shows, itâ€™s clear that this fundamental compound has influenced the trends for summer 2017. Alexis Mabille plays with transparency using different shades of turquoise, which mingle with the crystal clear waters of the Mediterranean archipelagos. Ermanno Scervino gets fanciful with materials, which first slide over the skin like the foam
F A SHI O N
Greens and turquoise are the inspiration for the latest fashions LIVINGADAMIS.COM
at the sea’s edge, then wrap the body in a soft green tulle reminiscent of the calm waters of a lake nestled in the woods. More metropolitan are Chanel and Fendi, who seem inspired by the bodies of water one might find hidden in the larger cities, exploiting every possible shade of blue. Going more for an ethereal effect is the collection of Luisa Beccaria, which plays with see-through fabrics that transport us to the banks of a river in summer, upon whose fresh waters float blossoms fallen from trees laden with ripe fruit.
influenced the trends for summer 2017
this fundamental “element has strongly
To celebrate the primordial element and remind us of its extraordinary importance, at the Rio Conference in 1992 the United Nations established March 22nd as World Water Day, with the aim of sensitizing the public to the issue of water, so critical in this historical moment, with particular focus on access to fresh water and the sustainability of aquatic habitats. Today, in fact, more than 663 million people in the world live without drinking water at home, and are forced to spend hours walking or waiting in line for the nearest pristine water source. So we can see how something that is too often assumed as a given has become a primary indispensable resource to be preserved, which demands the utmost civic engagement in order to make it easily accessible for everyone. Everything around us is connected in some way to water. Are you thirsty?
Roma: Piazzale delle Medaglie Dâ€™oro, 46 - 00136 +39 06 43400123 New York: 32 E 57th street - 18th Floor - NY 10022 +1 646 4498952
Milano: Via Morimondo, 26 ED1 A11 - 20143 +39 02 94557150 Los Angeles: 1011 West Olive Avenue, Unit A Burbank - CA 91506 +1 747 2299066
agination Scream about yourself adamisacademy.com
SPACE STYLE CONCEPT
pr i m ar y
PRIMARY COLORS - ADDITIVE MIXTURE - RED 52
FASHION traditionally used as reference is composed of yellow, red (a color similar to magenta), and blue (a color similar to cyan). Secondary colors, on the other hand, derive from mixing 2 primary colors in equal amounts. Tertiary colors derive from mixing 2 primary colors in different amounts.
SPACE STYLE CONCEPT
c olor s
PRIMARY COLORS - ADDITIVE MIXTURE - GREEN LIVINGADAMIS.COM
olor theory is made of technique and technicalities that industry experts know and know how to use. A primary color set is a small group of colors that can be mixed, with an acceptable approximation, to obtainany other hue. Primary colors can be additive or subtractive. The most commonly used additive primary color set is composed of red, green and blue. The most commonly used subtractive primary color set is composed of cyan, magenta and yellow. In painting, for example, where the mixing model of reference is subtractive, the primary set
MANGO SPACE STYLE CONCEPT
SPACE STYLE CONCEPT
PRIMARY COLORS - ADDITIVE MIXTURE - BLUE 54
PRIMARY COLORS - SUBTRACTIVE MIXTURE - MAGENTA
PRIMARY COLORS - SUBTRACTIVE MIXTURE - YELLOW 56
PRIMARY COLORS - SUBTRACTIVE MIXTURE - CYAN ERMANNO SCERVINO
SPACE STYLE CONCEPT
OHOLIC by Leonardo Carbone
Sauna The Power of Heat W
hen you want to indulge in a moment of sheer well-being and eliminate toxins from your body, a favorite option is certainly the traditional sauna, which is one of the most popular spa treatments in the world. Today saunas are found in practically all spas and fitness centers. Thanks to its characteristics, the sauna is able to stimulate the body, improve circulation and boost the immune system. Currently, however, a new sauna concept -- the infrared sauna -is gaining ground. There are clearly differences between the two. People who use the traditional Finnish sauna know how difficult it sometimes is to endure the excessive heat inside for a long period. That difficulty does not occur in the infrared sauna: this full immersion of dry heat provides pleasant sensations of well-being and relaxation very similar to the feeling one has in the summer while sunbathing. The rays produced inside the space heat the body without excessively increasing the air 64
temperature in the room, and the body is able to absorb more heat than in a traditional sauna. The benefits are the same but at a much lower temperature (about 60Â° C) and without the need to interrupt the session for a cold shower every 10 to 15 minutes. The result is an overall improvement of oneâ€™s psycho-physical health, more radiant skin and incredibly shiny hair. It should be pointed out that the benefits obtained in a classic sauna through perspiration that purifies the body in depth by removing toxins are different from those of an infrared sauna. It is no coincidence that habitual users of the traditional sauna rarely have colds and seasonal illnesses in the winter. People who want a new experience in a traditional sauna should try the Aufguss, which means a gust of steam. This genuine ritual of wellness, purification and relaxation is performed by a person called the Aufgussmeister, or sauna master. The ritual involves pouring water mixed with essential oils on hot stones placed on top
of the grate: when steam is produced, the Aufgussmeister skillfully sends it towards the client by making rhythmic movements with a towel, which causes an intense and enjoyable multisensory experience. In conclusion, whether we are inside a traditional or infrared sauna, we transform this experience into an occasion for
physical and also spiritual purification. It is a great moment of calm when you don’t have to think, concentrate or process things. Obviously, leave your smartphone in the locker. G.R.
TRADITIONAL AUFGUSS SAUNA “An authentic ritual of purification, relaxation and wellness supervised by an expert called Aufgussmeister, or ‘sauna master’. It involves pouring water mixed with essential oils over red hot rocks positioned on a brazier”
unreleased Florence With its legends, mysteries, history and exclusive hospitality by Annalisa Costantino
lorence, you’re beautiful tonight, dressed in a mantle of stars.” So sang the unforgettable (and never forgotten) Claudio Villa in 1939. Today, as in past, the Medici capital still remains one of the most magical, celebrated and mysterious cities in the world, and not without reason. Every street or narrow lane you travel exudes history and culture. These elements have earned it, as early as 1982, inclusion in the prestigious list of UNESCO World Heritage Sites. However, looking beyond the usual tourist routes, it turns out that Florence can also be experienced in an unconventional way. Legends and mysteries softly whisper stories of passion, murder, magic and witchery. This does not mean that we should not stop in Piazza della Signoria, admire the Duomo or Ponte Vecchio, or visit the Uffizi, to name some of the most popular and appreciated attractions in the ancient capital of Italy. Quite the contrary! It means being
seat of the municipal government of florence 66
Tomb of Dante Alighieri in Santa Croce Square
of the best tours “ One of Florence is dedicated
to fans of mysteries (and horror films). Remember The Silence of the Lambs? Well, raise your hand if you knew that some of the most emblematic scenes of the sequel were filmed in the Tuscan capital
Loggia dei Lanzi
The Silence of the Lambs The Silence of the Lambs is a 1991 film by Jonathan Demme, starring Jodie Foster and Anthony Hopkins. Based on the eponymous novel by Thomas Harris, it is the second film featuring the literary character of serial killer Hannibal Lecter. It is the third film in history, after It Happened One Night and One Flew Over the Cuckoo’s Nest, to win all five of the top Oscars: Best Film, Best Director (Demme), Best Actor (Hopkins), Best Actress (Foster) and Best Screenplay (Ted Tally). source: Wikipedia
TRAVEL passionate about historic monuments and focusing on their most obscure and mysterious sides. One of the most unusual tours of Florence, in fact, is dedicated to fans of mysteries (and even horror films). Remember “The Silence of the Lambs”? Well, raise your hand if you knew that some of the most emblematic scenes of the sequel were filmed in the Tuscan capital: from Palazzo Vecchio, where Hannibal holds his art lectures, and Piazza della Signoria, where Commissioner de’ Pazzi hands over Dr. Lecter to his American enemy Mason, to bring this image to life! when you see this icon frame it with your smartphone using the free aurasma app
the Santa Croce church, where Hannibal performs many of his studies and where a gypsy sees the devil in Dr. Lecter’s eyes and the Fontana del Porcellino, where Hannibal fatally stabs Enrico Lo Verso, the gypsy who tried to rob him. Not only does this itinerary (which also visits many other places of worship) accompany visitors in their discovery of the mysterious Florence portrayed in films, but it is also completely free. With a map in hand, in fact, you can follow in the footsteps of the film’s protagonists without spending a single euro. For fans of oddities and mysteries, many places also tell stories that go beyond the first impression. For example, Perseus, the magnificent work of Benvenuto Cellini located in the Loggia dei Lanzi on Piazza della Signoria, is a sculpture that is twice as important. It hides, in fact, a second work: to discover it, just go into the Loggia, walk around the statue and observe it from the back. If you look carefully at the base of Perseus’s neck, you’ll see that the rippling muscles in relief form the face of a man, which is a striking self-portrait of the artist grimacing. Heading towards the Cathedral of Santa Maria del Fiore (commonly
Perseus with the Head of Medusa
“Perseus, the magnificent work of Benvenuto Cellini located in the Loggia dei Lanzi on Piazza della Signoria, is a sculpture with a hidden side. It contains, in fact, a second work: to discover it, just go into the Loggia, walk around the statue and observe it from the back. If you look carefully at the base of Perseus’s neck, you’ll see that the rippling muscles in relief form the face of a man, which is a striking self-portrait of the artist grimacing”
Fountain of Neptune
“Heading towards the Cathedral of Santa Maria del Fiore (commonly known as the Duomo), one of the side doors to the left of the main entrance, near Via Ricasoli, is flanked by two imposing columns, one supported by a lion and the other by a lioness. The portal is known as the Door of Balla or of the Cornacchini and it takes its name from a terrible occurrence. In 1400, a neighbor of the Cornacchini family named Anselmo dreamed of being devoured by the lion holding up the famous column. The next morning, to exorcise the nightmare, he went to the place and reached into the animal’s mouth. As bad luck would have it, there was a scorpion inside that stung the man’s hand. Anselmo died the very same day”
Porta dei Cornacchini
della signoria SQUARE LIVINGADAMIS.COM
known only as Duomo), one of the side doors to the left of the main entrance, near Via Ricasoli, is flanked by two imposing columns, one supported by a lion and the other by a lioness. The portal is known as the Door of Balla or of the Cornacchini and it takes its name from a terrible occurrence. In 1400, a neighbor of the Cornacchini family named Anselmo dreamed of being devoured by the lion holding up the famous column. The next morning, to exorcise the nightmare, he went to the place and reached into the animal’s mouth. As bad luck would have it, there was a scorpion inside that stung the man’s hand. Anselmo died the very same day. You can’t visit Florence without paying tribute to the genius of Dante Alighieri. His home on Via Santa Margherita is now a museum open to tourists and people eager to uncover the private side of the great poet and scholar. However, not everyone knows the legend according to which somewhere, perhaps in a secret compartment within the walls, the original manuscript of Dante’s greatest masterpiece – the Divine Comedy – is hidden. For posterity, in fact, no original copy of the work signed by the author has ever been found and rumor has it that it could be carefully hidden right here. Such an unusual
Copyright hotel Morgan Donovan
milu hotel 70
www.hotelmilu.com www.turismointoscana.it www.labussolafirenze.it www.turismofirenze.it
journey requires accommodations that meet similar expectations. For this reason, the Milu Hotel is the most appropriate choice: strategically located on the famous, elegant Via de’ Tornabuoni, this boutique hotel is situated in a beautiful refined palazzo from the 14th century. Its 22 rooms are all different yet they share one leitmotif: timeless elegance that embraces modern design. For a perfect stay in Florence filled with tours, mysteries and a well-deserved relaxing break, Milu Hotel offers the “Elements of Romanticism” package, ideal for experiencing the excellences of the city, where you’ll enjoy its most luxurious flavors and let yourself be pampered by experts. The package, which includes a three-course dinner accompanied by Tuscan wine at the nearby La Bussola restaurant, a couple’s massage at the Olimpo Spa (you can choose between Swedish massage, Thai or hot stone), two nights in a double room and breakfast, starts at € 626.
by Giulia Cogolli
trend is definitely “Another the 1960s: a classic outfit
he time has come: having passed the swimsuit test and emptied the closet of winter clothes, the summer season has now begun with holidays, the beach and -- why not? -- the pool. So what are the swimsuit trends this summer? Miami Swim Week definitely set the trends inspiring both beachwear and swimwear. The first good news is that one-piece suits with or without sleeves are back in fashion: the most desirable swimsuit that sold out in a few hours is the Original Sexy Rashie by Une Piece, sold at $195: a long-sleeved one-piece swimsuit that makes any woman feel sexy and at ease. To buy one, however, you have to get in line: there are over 500 names on its waiting list! Another suit you don’t want to miss that can also be worn during a cocktail party at the beach is the crochet bikini with a seventies-style low-rise bikini bottom that can be worn with linen trousers and flat sandals: accompanied by a half-open shirt and necklace, it’s perfect for a night out. Another trend is definitely the sixties: a classic twopiece suit with a vintage cut and high-waisted striped or tropical print boy shorts embellished with ruffles and ruching (Michael Kors / Scervino / Miu Miu). Sporty surfer chicks can opt for the basic sports bikini that is feminine yet practical, like the one by Calvin Klein and Adidas Original By Pharrel Williams. On some beaches where SHOW OFF is the buzzword for access, the quirky swimsuits of Moschino by Jeremy Scott and Philipp Plein, emblazoned with logos and eccentric elements, will certainly be appreciated.
with a vintage cut and high-waisted striped or tropical print boyshorts
Copyright foto di Mr. Erbil
Fashion Yes, we can... communicate Fashion victim or addicted? Communication through clothes, in a project born out of a passion for fashion as a means for changing society
Instagram mr.erbil 74
ake a good look at the photos. Young guys in blue or pinstriped suits with a well-groomed hypster look. We might think the photo was taken recently at Pitti Uomo or during Milan Fashion Week. No. The shot comes from Erbil -- Arbil in the Kurdish language -- a city of Iraqi Kurdistan. Now what are you thinking? Ku rd s , c a l i p h a t e a n d beards. You’re certainly not thinking of the world of fashion in a country that is not a country but an autonomous region that depends on a central government, despite having its own parliament. Click on “Erbil” in your search engine and look at the pictures: it is a sort of pseudo-happy island surrounded by chaos. We don’t want go into detail about this complicated geopolitical situation because it’s very difficult to try to describe. We want, however, to talk about a group of young, cool, open-minded hypsters who, in a LIVINGADAMIS.COM
NEWS region devastated by the many ethnic conflicts, launched Mr. Erbil, a bloag that subsequently became the first Middle-Eastern Gentlemenâ€™s Fashion Club on the main social networks. Wearing western clothes, which are clearly copied but made locally, they send a clear message: fashion can help, and the mood of the clothes can also correspond with more Western ideas. This part of the world is not just war and not just Iraqi Kurdistan: there is room for fashion, cool beards, women, and everyone. By
showing their best outside the country these young men want to provide a different perspective and perhaps intrigue some foreign investor to make a capsule collection, contributing to the countryâ€™s economic recovery. But who are these guys? They are the golden youth of Erbil who, after the fall of Saddam Hussein, experienced a new cultural and economic era. They learned English, discovered the Web, traveled to other countries and achieved important goals such as earning university degrees and getting well-paid jobs. Then the war and Isis arrived and the situation unfortunately changed. This golden decade ended abruptly, leaving the 76
NEWS young men wondering what to do besides fight. Imitating the Effendi, the well-dressed, well-groomed aristocrats, they started taking pictures of themselves and posting them: the number of followers on the social networks speaks for itself. All this may seem contradictory in a general context, considering the area
in which they live. These young men decided to fight not with weapons, but with beauty and fashion. They are fighting not only with their photos but also through campaigns promoting the environment, religious freedom,
and especially women’s emancipation t h ro u g h t h e v i d e o “Women”, made and t r a n s l a t e d i nt o 1 4 languages, in which all the members of the Gentlemen’s Club appear and denounce violence against women. Their photos tell their story and what the future holds. Stay tuned! M.F. LIVINGADAMIS.COM
furnishings outdoor 6 ideas for summer
The terrace as an extension of the home; furniture and accessories from comfort to hi-tech
by Paolo Prinzivalli
ith smarter design and more comfort than ever, outdoor f u r n i s h i n g s transform your terrace into an oasis of relaxation. During the summer season, thereâ€™s nothing better than spending time with friends, dining and drinking and having fun in an outdoor space, whether a rooftop terrace or simple balcony. Here are a few suggestions. LIVINGADAMIS.COM
1 Accommodating unexpected guests Itâ€™s important to always have a few folding chairs on hand, which can be stored in an unused corner. The market offers models for all tastes and budgets, but those best suited for outdoor use are made completely of resin, a material highly resistant to atmospheric agents.
2 Identifying the key points of your outdoor space and lighting them well An outdoor dining area is subject to the same rules as an indoor one. One type of lighting that resolve the issue is the classic chandelier, and nowadays thereâ€™s no shortage of versions for outdoor use.
Decorating the railings of your terrace with flowers and plants This operation serves two purposes. One, it makes the outdoor area more beautiful, and two, it cools the air during the hottest hours of the day. Whatâ€™s important is choosing plants and flowers that thrive with lots of sun and heat, such as lavender, surfinias, geraniums and petunias.
4 Preserving your privacy A space to hide from the prying eyes of neighbors. Curtains can be a valid alternative to more costly awnings, adding style and elegance to your beloved corner of privacy.
Making space for a barbecue grill Totally do-able is you’re on the top floor, where you won’t disturb the neighbors. There are lots of practical outdoor cooking solutions on the market, perfect for even the smallest spaces.
armchairs Making your own outdoor furniture with pallets Wooden pallets are increasingly being used to create outdoor tables and seating, simple in style yet also chic and original. Whatâ€™s more, theyâ€™re resistant to heat and rain.
NEWS 1 2 3 4 5
Empire St. Building 1931 - NEW YORK - 381 m Burj Al Arab 1999 - dubai - 321 m Petronas TWR 1997 - kuala lumpur - 452 m Burj Khalifa 2010 - dubai - 816 m Chrysler Building 1930 - new york - 319 m
6 Taipei 101 2004 - taipei - 509 m 7 Shanghai WRD Financial CNT 2008 - shanghai - 492 m 8 Willis TOWER 1973 - chicago - 524 m 9 Bank of China TOWER 1990 - hong kong - 367 m 10 Gherkin 2004 - london - 180 m
Architectural priapism Towers of ego E
ver since ancient times, the desire of the powerful to assert their own greatness manifested itself in a race to build the tallest tower. Emperors, kings and princes, whether of earthly or spiritual kingdoms: a race that has never ended, which today as yesterday, every day, sees thousands of workers (no longer slaves), architects and engineers building ever taller and more majestic skyscrapers in every corner of the globe. Buildings that define the skyline, dolmens 86
of the cult of personality, instruments of domination, architectural priapism, a symbolism rooted in the male sexual organ. Today the world’s tallest building is the Burj Khalifa in Dubai. It stands about 830 meters high, with 167 floors and 57 elevators, some of which travel up or down from an altitude of 0 to +500 in a matter of seconds. Meaning ‘tower’ in Arabic, the Burj is dedicated to Khalifa Bin Zayed Al Nahyan, President of the UAE and chief of the capital city Dubai. It holds many records: the world’s highest
Today the world’s tallest “ building is the Burj Khalifa restaurant (122nd floor), nightclub (144th floor) and observation deck (approximately 600 meters from the ground). Designed by Adrian Smith/SOM Architects, the building’s design is reminiscent of a spiral minaret, with a Y-shaped footprint inspired by Islamic architectural decorations. In the same part of the world, the soon-to-be tallest tower on the planet is under construction in Jeddah, capital of Saudi Arabia. The Kingdom Tower, predictably an homage to the King and his kingdom, designed by Adrian Smith & Gordon Gills, will be over 1008 meters tall. Not to be outdone, in Casablanca, Morocco there is another work in progress that many are calling the Tower of Sauron, in reference to The Lord of the Rings. The Al Noor Tower will be not only a monument to the country but a symbol for the entire African continent: 540 meters, reflecting the 54
in Dubai. 830 meters high, 167 floors and 57 elevators, some of which travel up or down from an altitude of 0 to +500 in a matter of seconds. Meaning ‘tower’ in Arabic, the Burj is dedicated to Khalifa Bin Zayed Al Nahyan, President of the UAE and chief of the capital city of Dubai LIVINGADAMIS.COM
nations of the continent, 114 floors like the 114 suras of the Koran, and an exterior skin covered in the alphabets of the 1,000 languages spoken in Africa. The building, dedicated to His Majesty Mohammed VI, was designed as a light tower, ‘Al Noor’ in Arabic, with two points that seem to frame the setting sun. The Far East has its own architectural record, in this case a sad one: the Ryugyong Hotel in North Korea. Designed to celebrate the greatness of the country and its leaders, it is a glass and concrete ghost pyramid whose shadow looms over the city of Pyongyang. Begun in 1987 and never finished, it devoured 2% of the national GDP and has been nicknamed The Hotel of Doom. Moving north to Riga, in Latvia, we find a 109-story tower that hosts the Academy of Sciences. Built in in the 1950s and nicknamed Stalin’s Birthday Cake, it is a gawdy architectural tribute typical of Cold War era. The Freedom Tower in New York is the fourth tallest skyscraper in the world, whose majestic height is intended as a proud assertion of America’s resilience after the tragic events of 2001. Its 542 meters correspond to 1,776 feet, no accident given 88
Ryugyong Hotel, “ The Pyongyang. Designed to
celebrate the greatness of the country and its leaders, it is a glass and concrete ghost pyramid whose shadow looms over the city. Begun in 1987 and never finished, it devoured 2% of the national GDP and has been nicknamed The Hotel of Doom
Freedom Tower “ The in New York is the
fourth tallest skyscraper in the world, at 542 meters (1,776 feet). Its impressive height is intended to reflect the response of the American people after the tragic events of 2001
that it represents the year that the United States declared independence. Italy, on the other hand, can be considered the Manhattan of the Middle Ages. In the 12th century, the city of Bologna boasted 100 towers, of which 24 survive today. The most famous, the Torre degli Asinelli, rises 97 meters, 1/9 of the Burj Khalifa in Dubai. Try to imagine the awe of those who passed beneath in those ancient times, how small they must have felt. Towers were considered instruments of domination and defense of the noble families of the city – the more powerful the family, the taller its tower, and consequently easier to defend against the aggression of lower ones. The town of San Gimignano, declared a UNESCO World Heritage site, owes its importance to its towers. In its heyday there were 72 of them, but the 13 that remain today still confer a distinctive character to the tiny hill town in the province of Siena. Italy’s capital is no less noteworthy in this regard: the Towers of Rome are the collective symbol of the power of the noble families who
ruled the city between the 10th and 14th centuries. During this period, there were as many as 300 towers which, along with those on the Aurelian walls and the city’s numerous belltowers, made for quite an impressive skyline. About 50 of them remain intact today. Some are famous because they’re isolated and easily visible, like the Tower of the Militia and the Tower of the Four Crowned Martyrs, while the majority are lesser known. Rebuilt, truncated, integrated into other structures, they are by now part of Rome’s urban fabric: one need only raise one’s gaze to find them. In conclusion, we’d like to have our own say with regard to vertical construction: YES, on the condition that new structures are integrated sensitively into the city and the lives of its inhabitants, and can guarantee structural and environmental integrity; NO to the quest for height as an end in itself, to feed the ego of someone who doesn’t deserve a monument, independently, obviously, of the result. A.R. LIVINGADAMIS.COM
Contemporary art meets love by Gianluca Ciacci
Robert Indiana (Love), 1966-1999 Sculpture, painted aluminum, 91.5x91.5x45.75 cm Courtesy: Galleria dâ€™Arte Maggiore, G.A.M., Bologna, Italia ÂŠ Robert Indiana by SIAE 2017
Vanessa Beecroft, 2006 Digital photograph,230x180x7 cm Courtesy: Serpone Collection
universal theme, love; the biggest international names in contemporary art; rigorous and insightful curatorial choices which priortize quality above all else. This mix of elements has generated mass enthusiasm, as reflected in the long queues outside the Cloister of Bramante in Rome, where the exhibition was previewed before arriving in Milan on March 17th: the exhibition LOVE. Contemporary Art Meets Love. Reconciling contemporary art with big numbers is a complex challenge. Milan, with its contemporary and fashionable identity, was the only natural choice to host the second leg of the project, and the exhibition halls of the Museo della Permanente were identified as the best suited to accommodate the works that make up this extraordinary story of love until July 23rd. At the heart of the exhibition is the universal theme of love, interpreted by the preeminent names in international contemporary art, in a collection of meticulously selected works. There are 39 works in all, born from hands and minds of artists such as Yayoi Kusama,
meets love. Reconciling â€œ Art contemporary art with big
numbers is a complex challenge. Milan, with its chic and contemporary identity, was the only natural choice to host the project, and the exhibition halls of the Museo della Permanente were identified as the ideal venue
Ragnar Kjartansson (God), 2007 Mono channel video, 30 minutes Courtesy: The artist, Luhring Augustine, New York & i8 Gallery, Reykjavik
ART Tom Wesselmann, Andy Warhol, Robert Indiana, Gilbert & George, Francesco Vezzoli, Tracey Emin, Marc Quinn, Francesco Clemente and Joana Vasconcelos. Noteworthy among the masterpieces that have since become icons is undoubtedly Robert Indiana’s Love, the famous square of letters that has occupied our collective imagination since the 1960s. The word ‘love’ in capital letters, compressed into a square, with a tilted letter O. Originally created as a Christmas card for the Museum of Modern Art in 1964, it was used on a on a commemorative 8-cent stamp issued by the US Postal Service in 1973. Then there’s Smoker # 3 (3-D) by Tom Wesselmann, a deliberately stereotypical and commercial image, a critique of the mass culture that has always imposed its own grammar and vocabulary, undermining the social order of images through a courageous act of Pop love that isn’t afraid to deal with seduction and eroticism. But perhaps more than any other, it is the image of Marilyn Monroe in One Multicolored Andy Warhol (One Multicolored Marilyn), 1979-1986 Acrylic, synthetic polymers and serigraphy on canvas, 50.8x40.7 cm - Courtesy: Private collection (VR) © The Andy Warhol Foundation for the Visual Arts lnc.
Gilbert & George (Metalepsy), 2008 381x604 cm Courtesy: The artists and White Cube © Gilbert & George
Tom Wesselmann (Smoker), 1971 Colored vinyl on panel, 144x160 cm Courtesy: Flora Bigai Arte Contemporanea. © Tom Wesselmann by SIAE 2017
Marc Quinn (Kiss), 2001 Marble, edition of 3, 184x64x60 cm Photo credit: Marc Quinn Studio Courtesy: Marc Quinn Studio
Marilyn (Reversal Series) of 1979-86 that most solidly represents the complex emotional tangle of love. Marilyn, whose image became the signature of Andy Warhol: not only the most reproduced icon of modernity, but a visionary, hallucinatory dream of beauty and despair, elegance and poverty, child-like sweetness and secret perversion. An entire lifetime, convoluted and contradictory, frozen in the ‘holiness’ of a face, the silence of a gaze in which every imaginable expression, emotion and image coexist. And then, the kaleidoscopic panoply of sensations, Coração Independente Vermelho # 3 (PA), a giant heart made of red plastic cutlery by Joana Vasconcelos, which sings the magic of fado with the voice of Amalia Rodriguez. Here the harmony of the music is counterposed with a sing-song sadness, a symbolic image of love with the everyday repetitiveness of plastic cutlery, through which Vasconcelos examines the most tormented aspects of the symbol. Treacherous and swampy, on the other hand, is the ground upon which float the watercolors of Francesco Clemente: his works exude the aromas of oriental spices and present infinite faces, like Androgyne Selfportrait III (2005), where smiles and pain coexist, where life and death are bound in an inextricable embrace. In these images we recognize love in all its ambiguity, reflected in a work like Surrender (2015), where a small boat, adrift and about to sink, raises a signal of resignation from its own heart. The exhibition is a unique event that investigates the many facets of love, concluding with a call to action, an invitation to the visitors to leave their own personal testimony within the exhibition itself, thus creating new work of art that grows by the day. An exhibition that we can observe, but in which we can also get involved: “Art is always a great declaration of love”. Copyright
Shopping today and tomorrow by Debora Poerio
hat’s a really nice T-shirt! I’ve been looking for something like that for a long time. Where did you buy it? On Asos, do you like it?
Who has never come across this sort of conversation? Who has never been asked “But do you trust shopping on-line? and promptly replied “Yes, absolutely”? The reason is simple: marketing has a huge, fertile territory that is impossible to not cover: the Internet. According to a 2016 statistic of the eCommerce Observatory at the Milan Polytechnic, the value of online purchases rose 17% compared to the previous year, reaching 19.3 billion euros. The eCommerce market in the fashion sector has been hugely successful: it is one of the three top sectors – along with Food & Grocery and Computers – with the most success online. The excellent results of online fashion are mainly due to two factors:
The price, thanks to significant potential savings. It has been estimated that 52% of the products are discounted and on occasions such as Black Friday and Cyber Monday, some companies make over 5% of their total online sales on just those two days. 2. The service, which includes different elements 2 (such as simplified management and free returns, the development of multi-channel models, delivery times, etc.). 1.
In short, while statistics and numbers might make you yawn, the fact is that if you’re looking for something and can’t find it in the store, you’ll find it online. If you don’t know where to go, here are the 5 most popular websites: 94
NEWS Amazon Named after the exotic river, this is one of the sites with the largest annual e-commerce revenue. The initial goal was to sell books worldwide, but today it sells practically everything, everywhere: from hardware to software, from clothes to food, from fitness equipment to gardening tools. www.amazon.it YOOX E NET-A-PORTER GROUP This company, the pride of Italy, does business in the Fashion & Luxury segment and manages brands such as Saint Laurent, Dolce & Gabbana, Jil Sander, Trussardi and Chanel, the fashion house with a great heritage that entrusted the sale of its accessories to this e-commerce website. If money isn’t a problem, this is the website for you. www.yoox.com www.net-a-porter.com ASOS The name itself, an acronym of As Seen On Screen, certifies its place among e-commerce sites. Its 50,000 products, including clothing, shoes, accessories, jewelry and cosmetics (Asos or other brands), satisfy the desires of women and men. If you have a tight budget, check your Asos account daily: there are discounts every 24 hours! www.asos.com LUISAVIA ROMA Less well-known than the top three, this niche online retail site still had to be mentioned. It’s the forerunner of e-commerce and the first fashion retailer online. The site, with its 5 million visits per month and deliveries worldwide, is the first online retailer of high-end fashion. www.luisaviaroma.com ZALANDO Launched in 2008, the site started by selling shoes, but the success it has acquired over the years and 3.5 billion euros in annual sales have allowed it to test the waters, selling clothing and accessories. www.zalando.it In conclusion, the physical experience of the store and the enjoyable shopping spree won’t end, but will be easily joined by online shopping, so when you answer “Yes, I absolutely trust it,” no one can contradict you.
Post Romantic Lady Fashion editor: Gabriele Corbyons Photo: Emanuele Menduni Make up: Ilaria Di Lauro Hair: Cosimo Bellomo Location: Europlant, Roma Styling: Benedetta Ferri, Lorena Riitano, Giulia Chiatroni, Annalisa Maio, Federica Tagliavia, Ilaria Corsaro
dress and collar: Aroma 30 Kimono jacket: Ludovica Amati headband: Rosantica Milano rings: Bernard Delletrez
dress: Melampo sequines jacket : DMYD hearrings:Les divines creations cap: Asos
dress: Ludovica Amati feather top: Greta Boldini embroidery denim jacket: Melampo bracialets: Les divines creations ring: Bernard Delletrez hat: Vintage
crown: Rosantica Milano necklace: Bernard Delletrez dress: Quattromani
crown: Rosantica Milano dress: Quattromani bomber jacket: Numero 21 (available at Gibot, Roma)
Chiffon dress: Quattromani Embroidered collar shirt: MelampĂ˛ rings: Bernard Delletrez
top: DMYD plaited silk skirt: Greta Boldini hearrings: Les divines creations
Chiffon stripes dress: N21 (available at Gibot Roma) ruff: Aroma 30 necklace: Les divines creations belt: Wolford rings: Bernard Delletrez
From social media to real life. A window that is always open on 2.0 creativity and trends by Vincenzo Lentini
Social Stories, entertainment and addiction
ur social life now seems to be ruled by a single commandment: thou shall share. Social networks have completely transformed our interpersonal relations and our approach to everyday life. Every moment, even the most trivial, can be perfect for sharing something about our daily life with anyone. The steps we take, the places we visit, the television programs we watch, and the faces of the people we love all become a likely reason of interest for others. Social networks are the most democratic means of communication between us: they give a voice to anyone, without distinction, going beyond social classes, ages, and sometimes even decency. Moments become images and videos: like the small pieces of a big puzzle, they create a story. Stories are a brilliant invention of Snapchat, the social network primarily used by Millenials to share short media content. The photos and videos shared on Snapchat profiles are only visible for 24 hours, after which they are deleted. The same applies to private messages: once opened by the recipient, they cannot be viewed again. The users of this revolutionary social network also have at
their disposal a wide variety of filters and stickers that are updated every day to make their posts original and unique. These posts with images and short videos accessorized with filters, stickers and colorful phrases tell their story and keep their loyal followers in the loop about whatâ€™s going on during the day. The great little Snapchat app was too good of an opportunity for Mark Zuckerberg, the genius who forever changed the way we communicate, who took advantage of it to further expand his social empire, adding the same function first to Instagram in August 2016, then to Facebook and even to Whatsapp, transforming his users into genuine storytellers. So now we have several places for telling our stories that, day after day, have gained more ground and become the main communication tool used by social networks. Influencers and
â€œSocial networks are the most democratic means of communication between us: they give a voice to anyone, without distinction, going beyond social classes, ages, and sometimes even decencyâ€? ordinary people, moving along that fine line that separates entertainment and addiction, all feel the need to tell their story with just a tap of their smartphone, without wondering if someone, on the other side of the screen, is actually interested in viewing them.
hOROSCOPe ’17 ARIES 21.03/20.04 Changes in the air for those born under this sign. Your characteristic positive attitude will be even stronger in these early days of summer. You’ll find it easier to attract the opposite sex and you’ll experience wonderful sensations which could turn into something more. Fortune favours the brave, especially in the workplace environment. Beauty tip: apply a peach blush on the upper part of your cheekbones.
The position of the stars could imply that you should devote more time to your partner and your loved ones, who’ll give you a lot! Things are going very well at work and you’ll be close to reaching your goals. Your health is important, so try not to get too stressed, practising sport could be helpful. Beauty tip: go running or power-walking for half an hour.
LEO 24.07/23.08 Holidays are far off and the work that has piled up could push them back even further, but for workaholics like you there’s no time to lose to avoid falling behind your more ambitious colleagues. Work stress won’t affect your love life; in fact you could discover you’re stronger than ever and able to devote time and attentions to your loved ones. Beauty tip: don’t go without the proper amount of sleep!
TAURUS 21.04/21.05 The stars are in the right position at last and many situations could have a successful conclusion. At work, it’s a good time to advance your career by making original suggestions, but you still have unresolved issues with some colleagues. You’ll feel the urge to have fun and start going out again. Singles could have adventures and steady couples could start thinking about something more. Beauty tip: nourishing hair packs.
CANCER 22.06/23.07 There’s a turn of events in your love life after the past few months. You could begin to appreciate something in your relationship which goes beyond the physical aspect. Problems in work relations could come to a turning point, with a final reward. Those keenly-awaited holidays are around the corner, but make sure your skin is looking good and moisturised before you start them. Beauty tip: apply a hydrating mask.
VIRGO 24.08/23.09 Favoured by the stars, single Virgos could now find their soulmate. Be aware while flirting and keep a watchful eye: not all that glisters is gold! Longestablished relationships will be stable; any tiffs will soon blow over. Your job makes you happy and you’ll always behave with your characteristic steadfastness. Beauty tip: goji berries.
LIBRA 24.09/23.10 It seems the hardest period of the year is decidedly over, you’ll go back to thinking about your favourite activities such as travelling, meeting people and doing sports. Couples are doing splendidly and family life is peaceful again. You could consider an interesting proposal for your job, but beware of taking rash decisions! Beauty tip: argan oil hair packs.
SAGITTARIUS 23.11/21.12 A passionate period for Sagittarians. In your love life, old issues could rise to the surface again but it’s best to keep your distance. You’ve been working hard lately and it’s time to think about your physical wellbeing and take up sports again. Your finances are improving and this could give you the material stability you’ve wanted for a while. Beauty tip: compulsive shopping, offline and online.
ACQUARIUS 21.01/18.02 Thanks to Venus’s positive influence, singles could have a period of interesting encounters and lots of fun. Aquarians with a partner will enjoy a moment of harmony and peace and even consider something more important. Your career could suffer a (temporary) setback because of your coworkers’ envy. Beauty tip: a relaxing weekend relax in the countryside with your loved ones.
SCORPIO 24.10/22.11 Your success in the workplace will continue even though you work so hard you feel stressed by the end of the month. Think again about the people who are close to you, from your friends (you could discover they’re not all real friends) to your partner. Great news for singles! Recharge your batteries with a weekend in the countryside or at a spa. Beauty tip: light evening meals to avoid sleepless nights.
CAPRICORN 22.12/20.01 You’re favoured in professional matters and you’ve recently been devoting yourself, body and soul, to an important project; your boss will give you credit for it. Nevertheless, try not to neglect your partner, s/he might ask for your direct or indirect attentions. Remember to have a coffee with that friend you haven’t seen for a while, s/he’s sure to be pleased. Beauty tip: face scrub to get rid of dead skin cells.
PISCES 19.02/20.03 There could be major opportunities for meeting your ideal partner during these hot months, so it’s all go for pool parties and aperitifs by the sea at sunset. Positive energy will give you a joy for life and for meeting new friends. In the workplace, you’ll work on a new project and bring all your resources into play, thereby showing what you’re worth. Beauty tip: Pilates exercises to stretch your muscles.
we spoke of ACQUA DI PARMA: www.acquadiparma.com ADAMIS: www.adamis.it ADAMIS BEAUTY ACADEMY: www.adamisacademy.com AGONIST: www.agonistparfums.com ALEXANDER MCQUEEN: www.alexandermcqueen.com BALDININI: www.baldinini-shop.com BALLIN: www.ballin-shoes.com BIOTHERM: www.biotherm.com BULLFROG: www.womostore.com BURBERRY: www.burberry.com CALVIN KLEIN: www.calvinklein.com CHANEL: www.chanel.com CHOPARD: www.chopard.com CLARINS: www.clarins.com CLINIQUE: www.clinique.com COLLISTAR: www.collistar.com CORTO MOLTEDO: www.corto.com DAMIANO MARINI: www.damianomarini.com DIOR: www.dior.com DOLCE&GABBANA: www.dolcegabbana.it ERMANNO SCERVINO:
www.ermannoscervino.com ELIZABETH ARDEN: www.elizabetharden.com ESTÉE LAUDER: www.esteelauder.com FENDI: www.fendi.com GENNY: www.genny.com GIORGIO ARMANI: www.armanibeauty.com GIVENCHY: www.givenchybeauty.com GUCCI: www.gucci.com GUERLAIN: www.guerlain.com H&M: www.hm.com H&M: www.hm.com INVU: www.invustore.com KIEHL’S: www.kiehls.com LAB SERIES: www.labseries.com LAMBORGHINI: www.lamborghini.com LANCASTER: www.lancaster-beauty.com LANCÔME: www.lancome.it LEIT MOTIV: www.leit-motiv.com LIERAC: www.lierac.com LUISA BECCARIA: www.luisabeccaria.it MANGO: www.mango.com
MAC: www.maccosmetics.com MARC JACOBS: www.marcjacobsbeauty.com MICHAEL KORS: www.michaelkors.com MOSCHINO: www.moschino.com MUGLER: www.mugler.com O.P.I.: www.opi.com PAULA CADEMARTORI: www.paulacademartori.com QUATTROMANI: www.quattro-mani.com ROBERTO CAVALLI: www.robertocavalli.com SALVATORE FERRAGAMO: www.shiseido.it SHISEIDO: www.shiseido.it SISLEY: www.sisley-paris.com SoOUD: www.averyperfumegallery.com SPACE STYLE CONCEPT: www.spacestyleconcept.com S-PERFUME: www.sperfume.com UNE PIECE: www.unepiece.com URBAN DECAY: www.urbandecay.com YDE: www.yde-copenaghen.com WOOW: www.wooweyewear.com YSL: www.yslbeauty.com