N 1 2015 febbraio marzo preview ENG

Anno VIII n째 1 - February / March 2015 - Rivista Bimestrale - Autoriz. del Tribunale di Roma del 17.04.2008 - n째 159/2008

FASHION

Be italian Unconventional chic Spring is back

SHOPPING

Make Up Parfum Soin Pharm Beauty for man

MAKE UP Spring chic preview

NEWS

Between past and future, the human knowledge on display

TRAVEL

Petra and the lost city

fashion

28 Be italian 35 Unconventional corner 40 Spring is back 43 50 shades of sensual 48 Pureness news

52 Expo, Between

past and present 86 Going beyond humanity? health & fitness

58 Non invasive blepharoplasty

10

18

travel

70 Petra,

and the lost city

www.livingadamis.com

40

The luxury of setting trends

Year 8 n째 01 February - March 2015 Free Press Bimestrale Autorizzazione del Tribunale di Roma del 17.04. 2008 n째 159/2008 Iscrizione R.O.C. n째 22092

IN THIS ISSUE February - March 2015

CO V E R

shopping

16 Parfum 18 Make up 64 Soin 66 Beauty for man 68 Pharm

8 Editorial 10 Spring chic preview 24 Make up tips trainers 60 Gourmet 76 The Essence of Prime Numbers 80 Klein-Fontana 90 The subtle lure of power 96 La saponeria 108 Unconventional corner 110 Horoscope 112 We spoke about

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EDITORIAL DIRECTOR - Mario Conti - mc@livingadamis.com - EXECUTIVE EDITOR - Mauro Fanfoni - mf@livingadamis.com MANAGING EDITOR - Marco Nardi - redazione@livingadamis.com - GRAPHIC DESIGNER & LAYOUT - Paolo Prinzivalli - multimedia@adamis.it ASSOCIATE EDITORS - Alexandra Buccarella, Roberta D’Amico SECTION EDITORS FASHION - Leonardo Carbone, Jean Michel Lozeanu - marketing - marketing@livingadamis.com OTHER CONTRIBUTORS TO THIS ISSUE - Mauro Tarallo, Giorgio Bartoli, Tony D’Elia, Chiara Di Bartolomeo, Gianluca Ciacci, Chiara Di Loreto, Simona Di Mauro, Adamis Academy, Loveitaly LIVING ADAMIS IS PUBLISHED BY - Adamis Group Italia S.r.l. - Headquarters in Rome: Via Luigi Settembrini, 28 - 00195 - Tel: 06 43400123 - Fax: 06 43400124 Milan office: Via Morimondo, 26 ED1 A11 - (ex area Richard Ginori) - 20143 - Tel: 02 94557150 - info@livingadamis.com OFFSET AND PRINT - Arti Grafiche S.r.l. - Via Vaccareccia, 57 - 00040 Pomezia - Roma - Tel: 06 9162981 - Fax: 06 91141658 - info@artigrafichesrl.it For shipping and are not shared with third parties for any reason. We further inform You, as per art 13 of the forementioned law, that You are entitled to know, update, modify your data or retrieve permission to their use if illegaly used.

EDI TO RI AL

What drives us to keep aiming higher and higher?

Life is made of ups and downs. But how can we interpete this hefty roller coaster that makes the difference between losing and winning?

We are defenceless up against this cosmic game of souls and lives.

We can’t stop, we won’t stop.

Waiting for life, waiting, arms folded, for something to change, to become real, to surprise us. Why? We are used to avoid thinking, to avoid asking ourselves what do we really want deep down in our souls.

We don’t stop to avoid being caught up.

We don’t stop to avoid being a disappointment.

But why? Because, maybe, running is by now our true nature.

Violet borders shape in my mind the dawn of a new start that turns into warm noon sunlight if we truly believe in it.

I believe, I am not stopping, I keep fueling my dreams like a kid keeps charging his game, like an adrenalin shock after a smile.

I want to see my dreams dancing to the soundtrack of my life.

My life.

I dream to avoid dying inside, I dream because that is the only thing I really know how to do.

If this is a crime then, unconsciously, I am the biggest criminal in the world.

Simple words listen and define my silence, closed in an infinite space.

Overwhelmed by my thoughts I perceive nothing. A moment of beginning and torture.

I keep rising higher, but where is the end?

Laughter echoing from afar, but I do not hear anything, I do not see anyone.

I realize it… today is my future.

I can’t stop, I won’t stop.

Mario Conti Editorial Director mc@livingadamis.com @ mrconti000

Spring Chic Preview

by Simona Di Mauro

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FEBRUARY-MARCH

Courtesy Guerlain

MAKE UP

MAKE UP

"The world's most famous makeup artists suggest to best cover imperfections with the specific camouflage

effect concealers, avoiding though the mask effects on the visage by choosing products characterized by a sublime and light finish, that are almost like a soft blow of color on the skin"

U

GUERLAIN 1 Météorites Baby Glow 2 Météorites Poudre Compact 3 Météorites Peau D’Ange

3 1

2

A perfect complexion is the basis for evry makeup, this is why the focus of the trends for the spring season is all about innovative products and hi-tech formulas, extraordinary and ultra-performing.

Realizing a perfect basis in daily looks has become a necessity for many women who get inspirations from runways' look, which have over the years unanimously consolidated and favored a nude effect for the maquillage The world's most famous makeup artists suggest to best cover imperfections with the specific camouflage effect concealers, avoiding though the mask effects on the visage by choosing products characterized by a sublime and light finish, that are almost like a soft blow of color on the skin. recreating on the visage the sweeteness and lighness of anangel is the mission that the Guerlain maison decided to pursue for the launch on the market of its new foundation.

From the "stars powder" technology of the FEBRUARY-MARCH

11

MAKE UP famous Météorites, Baby Glow is born, a complexion sublimating fluid delicately scented with violet notes, available in three colors accurately studied to guarantee a natural result for all skin tones. there are news also for the compact powders, again the iconic Météorites, that become a pochette-size compact powder, to enlighten the makeup during the day. They can also be used all over the visage to fix the makeup, or to create light spots by drawing a "G" with the brush. An application gestuelle that is both simple and fast on top of being suggested by the Guerlain's international makeup artist:"...starting from the centre of the forehead and moving towards temples, caressing the applecheeks and the central portion of the nose to then continue until the pint of the chin".

Finally, to complete this peau d'ange maquillage, a thin veil of Météorites Perles de Blush, can be applied. The Météorites Perles de Blush are enclosed in a precious vintage boitier and they make DIOR the complexion glow, kissed by a soft 5 Diorskin Nude Air blow of spring.

6 Kingdom of Colors For a makeup that stays "loyal" through time the brand new Flawless Finish Perfectly Satin 24H by Elizabeth Arden is conceived, it is a long tenure fluid foundation that can control skin's shine. Absorbing excess sebum for as long as twentyfour hours.

It's light and fluid texture thanks tospecial soft focus components, minimizes

5

4 Elizabeth Arden Flawless Finish Perfectly Satin

4 6 FEBRUARY-MARCH

MAKE UP instantaneously contingent wrinkles: it further contains vitamin E for a deep anti-age action and has a 15 spf for a daily protection for solar aging.

The last launching foundation for this spring season is Diorskin Nude Air, an innovative product that promises a second skin revolutionary effect, thanks to its multi-sensorial texture that leaves the skin free to breathe. right from the first application the complexion looks lively, thanks to pigments so thin that become invisible, making the skin tone look velvety.

In the same line we can also find Dior's new powders, available both it poudre libre or compacte version,together with bronzing powder to give the makeup a very natural sunkissed effect.

These product too have a weightless texture; defining and fixing the maquillage they contribute in donating the visage a fresh and glowing touch.

If on one side the Dior maison proposes a fresh and transparent complexion, on the other side it also presents a seasonal look that is exuberant and cheerful, all about colors from an ample spectrum and rithmically contrasting. Kingdom of Colors is the name of the new makeup collection celebrating color in all of its shades.

The star product is the palette named after the collection, a real and true ode to color and to Monsieur Christian Dior, through the personal emblem of the couturier which is carved into the packaging. The eyes contrast the hues of almond green, silver, dark purple and deep black, the cheeks are gentled with a soft touch of coral-colored blush and the lips are painted in pink, tulip and opalescent pearls. Fantasies about Paris' cheerfulness and harmony with nature characterize the Reverie Parisienne collection by Chanel: an

Fantasies about Paris' cheerfulness and harmony with nature characterize the Reverie Parisienne collection by Chanel: an open-eye dream where colors blossom like flowers and the makeup has contrasting CHANEL nuances, from the most delicate to 7 Rouge Allure Velvet the most bold ones.

8 Lèvres Scintillantes 9 Les 4 ombres

7

8

9

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MAKE UP

make up tips adamis trainerS academy's advice

by adamisacademy.com

FOUNDATION LancĂ´me

PRODUCT DESCRIPTION: Fresh and lightweighted, practical like a compact foundation, blur and smoothing like a BB cream‌ all in one gesture! Miracle Cushion refreshes, sooths and protects complexion from UV rays while, at the same time, offering an unprecedent fresh sensation.

BEAUTY TIPS:Applying the texture with your finger warms the skin, the Miracle Cushion's applicator, instead, is made of polyurethane which has thermoisolating properties therefore preserving the sensation of freshness.

Miracle Cushion

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FEBRUARY-MARCH

MAKE UP

EYE COLOUR BURBERRY

PRODUCT DESCRIPTION: From the Birds and the Bees collections, inspired by the Burberry Prorsum 2015 Spring-Summer, the bright-nuances eyeshadow enlightens the gaze with its teal blue pigments and silky texture BEAUTY TIPS: Apply Eye Colour-Wet & Dry Silk Shadow on the eye lid and blend on the crease. Intensify the color towards the eyelashes and use a wide brush to give a hint of color also on the lower lid. Leave the lashes natural for a modern touch.

Eye Colour - Wet & Dry Silk Shadow

LIPSTIC DIOR

PRODUCT DESCRIPTION: Hydrating, fresh like the dew and easy to wear, the new Rouge Dior Baume is the perfect accessory for sunny days. Its springy hues highlight the smile and offer their "blushing" beauty. .

BEAUTY TIPS: The application is eay: start from the center and move outward. To give some extra shine apply the 128 Star shade, just like a touch of light.

Rouge Dior Baume

FEBRUARY-MARCH

17

Alberta Ferretti

Be

Italian

From the Colosseum to the Duomo till its remarkable landscapes, Italy is known as a beauty lighthouse. The Italian identity,though, is not only a matter of records but especially a matter of style. Fashion has always been in the Italian population's DNA who transforms the beauty of its cities in a very precise look 18

FEBRUARY-MARCH

by Leonardo Carbone

Versace

FASHION Total look: Versace

MILANO

Versace

The Milan-inspired style is modern, urban, futuristic and extremely glamour. Cockatil mini dresses are perfect for both socialite events and evening parties, paired with iperfemenine accessories with a strong and pronounced personality. Just like the DNA of the Medusa maison

19

FASHION Total look: Dolce&Gabbana

O M R E L A P

Tradition meets sensuality for Dolce&Gabbana, that takes on the runway its collection inspired by Sicilian Spain.

Black lace, golden embroidery and red mix, creating not only a trend yet a whole life style and way of being. There is no nostalgia, though, in these looks inspired by the past which bring back to its apogee the austerity and elegance of the trends of yesterdays.

FEBRUARY-MARCH

by Leonardo Carbone

Ermanno Scervino

Dolce&Gabbana

Unconvetional chic Chic without obligation FASHION

21

FASHION

22

FEBRUARY-MARCH

Fendi

Messagerie

Daks

S

ince some time the male bon ton rules have not been the same of our fathers. The beard is fashionable, long and messy hair is cool, bicolor suits are elegant, a tie is not always necessary, sneakers can be worn with suits and jeans, paired with a blazer, is a synonim of classy.

For the Summer 2015 fashion goes beyond taboos and requires the modern man to expose and exceedingly uncover his legs, combining classic pieces from a gentleman's wardrobe with other pieces, revisited and "shortened". While blazers and jackets remain classic in the shapes and are reinterpreted with brighter colors and soft and more technical fabrics, pants are the ones that are twisted to the extent of almost totally exposing legs, well

Gucci

Versace

FASHION

beyond the usual borders of shorts. A new mix is born and a new perception of elegance envisages ultra short pants under trenches and robe-like jackets, better if color-coordinated like if they were blazer and trousers. For those wrenching their noses to this innovation, fashion conceived a valid alternative with see-through t-shirts, highly erotic under blazer, presented by Versace, or with a mix of tradition and modernity by wearing an old-school fanny pack paired with flashy tatoos, suggested

by Fendi.

FEBRUARY-MARCH

23

The must haves your closet can't miss

Stella Jean

by Letizia Agazzi

SPRING IS BACK

FASHION

Sping is at the doorstep? Let's spoil the color explosion we will see in the city streets. The must haves proposed for the season are few and essential, with a little bit of imagination it will be possible to retrieve them in mom's closet or recycle sale items from the previous season and forgot in the wardrobe.

This season we discover the mix and match from dofferent decades, like the beloved 80s and 70s. The first piece is the oversize jeans, rigorously high-waisted to be paired by the bravest with micro tops, even sporty ones, inspired by New York's streets, where the "urban style" cuts

by Alexander Wang rule.

As we say goodbye to the Formentera-style hotpants we welcome a-line skirts, wheel-shaped and tight on the waist. the choice is up to you for patterns and fabrics, the only imposition is that they must be so colorful to kick the bordeaux leather from last year way back into far memories.

The great comeback accessory is the backpack, better if print-patterned and multi-color, like the one sported by Cara Delavigne for Mulberry.

If until some time ago it was an "out", this year it is definitely in: weather worn "new normal" or mono-shoulder, it with undoubtly become an essential element in everydays' hectic life. Another back-in-thetrend is also the biker leather jacket,

Claire’s

Roberto Cavalli

Alberta Ferretti

Ermanno Scervino

FASHION

27

Alexander Wang

which has been spotted on runways quite often im teh recent years. This year's version is mettallic, golden or silver, with a vintage texture.

To finish the look and own all the must haves for the upcoming season it is required to retrieve a great classic ffrom the 70s Coachella-style: the crochet top, recently proposed again by Miu Miu, the most naif line of the Prada group.

The best ingredient to mix it all is daring!

Lately fashion allows us to do dare more than ever, better taking advantage of it and exploiting the occasion!

28

Versace

FASHION

50 FASHION

Shades of Sensual 50 Shades of Grey, the 2015 event-movie inspired by the sado-romantic trilogy by W.L.James, has undoubtly influenced the 2014 and 2015 trends.

From beauty to interior, from food to literature, from music to fashion. Nothing obvious for stylists, though; no latex and very little leather, hinted nudity and no chains, studs or ropes.

The extreme and explicitly erotic sensuality expressed in the book is transferred to apparel and accessories in and evident yet delicate manner with lace, transparencies, iconic colors (black, nude, red and white) cuts, tears

Alberta Ferretti

by Leonardo Carbone

29

Dolce&Gabbana

Versace

Roberto Cavalli

Chanel

Dolce&Gabbana

La Perla

FASHION

FASHION

Balmain

Messaggerie

and various fabrics.

The novels' inspiration remains nevertheless coherent and many Anastasia Steel, the female protagonist of the novel, can be spotted on runways in a diversified interpretation of this modern heroine, from the most extreme and fetish by Balmain to the night queen by Roberto Cavalli and the virginal (but highly erotic) version by Alberta Ferretti.

FEBRUARY-MARCH

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FASHION

PURE NESS Beauty lies in simplicity

Chanel

Burberry Beauty

Yves Saint Laurent

Dior Addict

by Leonardo Carbone

FASHION

Ermanno Scervino

E

ssential shapes, clear cuts, monochromies in white, golden or silver, light enclosed in simple accessories made of reflective materials. Purity, the stylistic kind, has its rules.

If for many artists (writers, poets and sculptors) beauty is something divine, the concept is transformed in something tangible and concrete thanks to the, often undervalued, art form of fashion. Stylists make past standards contemporary, transforming the woman in a modern goddess that prefers rigorous, minimal and noble outfits.Embroidery and lace are featured, together with pailettes and glitter to satisfy female vanity but, when featured, they are perfectly inserted in the context of the stylist's creation. The palette is a-chromatic. Accessories are made of metal, silver, lurex and colored in silver and gold without excessive decorations. The makeup finishes and transforms the female image redefining the concept of beauty, the light poses discretely on the applecheeks, the lips and the nails. True beauty, after all, lies it the pureness of the heart.

FEBRUARY-MARCH

35

NEWS

Between past and PRESENT, the human knowledge on display

E

xpo Milano 2015 is the Universal Exposition that Italy will be hosting this year from May 1st to October 31st, the biggest event ever organized on diet and nutrition. During this 6 months the city

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will become a global showcase for Countries to present their best technologies that concretely address a fundamental need: providing healthy, safe and sufficient food for the entire world population while respecting the Earth and its

NEWS

"Feeding the Planet, Energy for Life" this is the central theme of the event, the fil rouge linking all the events organized both within and

FEBRUARY-MARCH

37

Non-invasive blepharoplasty A younger look without a scalpel 38

FEBRUARY-MARCH

HEALTH & FITNESS

by Mauro Tarallo

T

he non-invasive blepharoplasty is performed with a new generation instrument, the Plexer. It is an innovative technique that reduces the excess dermis on the eyelids without cutting to remove it.

Since it does not require stitches it allows to "shorten" the skin without modifying the orbicularis eyelids' muscle, therefore obtaining a very natural effect.

Differently from the traditional operation it does not remove the excess skin yet only shortens the eyelids dermis by increasing its width therefore bringing the skin back to the situation preceding the beauty flaw.

After having sterilized the eyelid and, for the most sensitive patients having applied a Lidocaine-based anahestetic ointment, small spotlights are performed, using the Plexer, that transform the dead cells of the eyelids epidermis; these do indeed pass from sold to gas state allowing the shortening and the increase in width.

During the treatment the patient is invited to open and close the eyes to try to target only the interested areas and avoiding an excessive shortening.

Once the session is over ice is applied on the eyelids to avoid the possible formation of edema.

In the following days the patient will not need to use antibiotics nor apply any particular medication; he/she will only have the diligence to wash the treated area with mild soap, disinfect with eyedrops that will be prescribed and shelter from UV rays with sunglasses.

The length of the post-operation period is 10 days maximum. In the case of a great excess od dermis, it is adviceable to repeat the treatment for 3-4 sessions about one month apart from each

other, to limit the formation of eyelid edema that usually appears on the second day after the treatment and lasts few days. The obtained results lasts for years and is often permanent.

When undergoing a blapheroplasty treatment with the Plexer on top of the reduction of the excess skin of the higher eyelid patients also experience a shortening of the dermis at a periorbital level, consequently beauty flaws like crow's feet that develop in the surrounding area. The cost if the operation, with respect to the traditional blaspheroplasty is 70% lower.

This technique has of course limited indications: it is not adviced for patients with a particularly prominent skin excess or with a loss of tone in the orbicularis muscle, in which case additional procedures will be necessary. The specialist will indicate, during the preliminary visit, the most appropriate treatment.

"The non-invasive blepharoplasty is performed with a new generation instrument, the Plexer. It is an innovative technique that reduces the excess dermis on the eyelids without cutting to remove it" FEBRUARY-MARCH

39

cured by www.lovetaly.it

Gourmet

CHICKEN AND TOPINAMBUR GOLDEN SKEWERS

A

re you wondering what is the delicious smell coming from this page? It's our chefs latest creation, the golden chicken and

topinambur skewers, a new idea to bring on your table the taste of tradition with our simple and fast recipe! (From Fileni's recipes)

ingredients 400 g of chicken breast (Fileni), 300 g of topinambur, some sage, 2 eggs 200 g of bread sticks, peanut oil for frying, salt

directions Peal the tobinambur, cleanse it and cut it in slices, cook them for a couple of minutes in salted boiling water, drain them and put them to cool in cold water.

Chop the chicken and prepare the screwers by alternating chicken pieces, topinambur slices and sage leaves.

Beat the eggs in a mixing bowl, dunk the skewers and drain them to let the excess egg drip.

Grind the bread sticks and roll the skewers until they are covered in breadcrumbs; heat the oil and roast the swekers until they turn golden. Drain them with paper towels, salt and serve them. Suggested wine: Gavi dei Gavi (White, Piemonte) served at 50째F

4

Ingredients for 4 people

Total Time 30 min

Difficulty medium

SOIN

DIOR

KIEHL’S

CLARINS

Dior La cure L’Or de Vie € 1469,15

Precision Lifting & Pore Tightening

Concentré Zone Regard Multi-Intensif

Concentrate 50 ml € 59,01

16 ml € 66,00

rarity and authenticity of Château

Kiehl's presents a formula with clinically

To understand how the beauty of some

d’Yquem,

of

tested efficacy, containing Microfiltered

gazes alters more than others, Clarins Re-

Bordeaux, in France, Dior Science

Yeast Extracts and Geranium Essential

search, with 50 years of expertise on the

has been studying, for 30 years, the

Oil, to noticeably relax the skin, help

eye area, carried out an exclusive study

fabulous cosmetic potential of this

redefining the visage contours and

aimed ad decodifying the age marks that

legendary vineyard. The array of the

attenuate the visibility of dilated pores.

undermine the beauty of the gaze after

L'Or de Vie treatments is the result of

A treatment that notably enhances the

turning 50.This is how a concentrated solution

an extraordinary alchemy between

elasticity and definition of the face skin

of herbs and eccopients, Harungana, Albizia

the miracles of nature and extreme

like a canvas support to realize any type

and Guaranà, that acts on the entire eye

innovation. At the core of their formulas,

of makeup.

area, from temple to temple, to postpone

Inspired by the tradition of excellence, located

south

east

the sap, one of the most precious extracts from the Dior Gardens, offers to the skin the exceptional longevity of Yquem.

the appearence of age marks.

SHISEIDO

TRANSVITAL

polymers characterized by firming

Ibuki Multi Solution Gel 30 ml € 41,00

Maximum Comfort Cleanser 250 ml

properties and a derivative of vitamin

€ 51,50

A that contribute to the epidermis

Revitalizing Tonic Lotion 250 ml € 51,50

hydration and densification, further

From Shiseido innovation the brand new S.O.S (Save Our Skin) gel for cutaneous

they also stimulate collagen production,

emergencies. A treatment with an elastic

From Transvital two essential allies for

which enhances elasticity and tone. If

texture that repairs the beauty flaws

detersion, for an anti-age action starting

used everyday, it help strenghtening,

caused by an irregular lifestyle, stress,

right from the first beauty gesture: a

tne up and intensely hydrate neck and

environmental factors and an unbalanced

delicate water-soluble cleansing fluid

décolleté.

diet.

characterized by a velvety texture, soft

ESTÉE LAUDER Resilience Lift 30 ml € 90,00

and non-oily, that eliminates any kind

BAKEL

of impurity and a toning lotion that

Babykel Perfumed Water Baby and

delicately stimulates and enlivens, in

Mommy 100 ml € 35,00

a pink shade that leaves the skin soft The

Resilience

Lift

regenerating

and enlightening visage oil by Estée Lauder provides the skin with new

and smooth, ready to receive further

Formulated to soothe and refresh baies'

treatment products.

but also their moms' skin, the Perfumed Water Babykel has mainly a talc note.

life donating an high level of bleaming

ELIZABETH ARDEN

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PREVAGE® Anti-aging Neck and

delicacy of this formula, alcohol-fee and

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Décolleté Firm & Repair Cream 50 ml

vegetally scented, reduces allergy risks

rimpulpating action reaches deep into

€ 115,00

and can be safely used bot on babies'

With emollient properties, the particular

the dermic layers thank to a cocktail of

skin and on fabrics.

natural phyto-lipids, famous for their

The soft texture of this treatment

outstanding nutritional properties, that

combines

fights the signs of fatique.

Idebenone, the powerful and exclusive

high

percentages

of

anti-oxidant by Elizabeth Arden, with

Petra TRAVEL

and the lost city

by Chiara Di Bartolomeo

44

FEBRUARY-MARCH

I

TRAVEL

ts glorious past is strictly linked to the Nabataeans nomadic community , which came from the Arabic peninsula and in the VI century b.C forced the Edom people to leave, starting a flourishing period thanks to the strategic location of the city, unavoidable passage for the caravan routes that were at that time linking Asia and the Mediterranean.

The name of this archaeological site (from the Greek petra=stone) reveals right from the start what is the distinctive feature of this place: a city entirely carved and built in the stone that has still today a lot to reveal about itself.

After having held the stage for over five centuries and having reached the height of its splendor in I century b.C, Petra faced a relentless decline caused by the economic growth of the close city of

Palmyra, in Syria, that ensured the commercial exchanges along the so called Silk Road.

In 106 A.D. it was definitively conquered by the Roman Empire that transformed it into an Arab province. In the XII century A.D. it was taken over by the muslims that shortly settled there and starting 1189 (year in which Saladin conquered the last two Crusade strongholds) up to the XIX century it was left in complete oblivion nd disinterest. For centuries the existence of this "lost city" was aknowledged exclusively by the local Bedouins who, fearing the arrival of foreigners within their land, preferred to hide its existence from the world.

In 1812 a Swiss explorer named J.L. Burckhardt (who also discover the Abu Simbel site in Egypt an year later), after having heard of a legendary lost city, dressed up like an Arab and pretended to Treasure Palace (Al.Khannen)

place: Petra type: Archaeological site country Jordan UNESCO heritage Since 1985 Feature: Stone-carved city

FEBRUARY-MARCH

45

CARS

The Essence of Prime Numbers luxuriously sporty or simply trendy

by Tony D’Elia

lexus nx

www.lexus-int.com

D

esigned by the American rapper, producer and actor Will.I.Am this beautiful Suv was presented at the latest Beijing Car Show. With its 463 centimeters of length the NX is ready to take over European roads The front, with its original arrow-shaped lights, the thin headlights and the big hourglass-shaped grille, is the most original and possibly hard to get used to part. The sides, high and carved with deep veining that give it power, while the back is the most easy detail.

The materials are industry-top, well-assembled and smooth to the touch; the refinitions are perfectly executed. The interior is undoubtly modern, dominated by leather and metal: maybe a little 46

FEBRUARY-MARCH

austere but still different from the "usual" German kind. Head, stop and reversing lights are all led; with the only exception of high beams and direction indicators. Prices start from 50,000â‚Ź

CARS

smart forfour

it.smart.com

A

fter the flop of the first series, kept in production for only two years (2004-2006) Mercedes-benz is giving a second shot to a "small" for-door premium, hoping to leave last decade's fail behind.

Jumping on board, from the driver's seat one can barely notice the differences with the smaller (yet not younger) sister; but then, if you turn around, you discover two extra seats.

The platform and not only are the same of the new Twingo; the engine was originally positioned in the back. This detail makes it particularly appropriate for the city because the front wheel have a quite a an ample steering range which translates into an extremely small turning circle:8.25 meters.

Inside, the Smart Forfour 2014 seems to be belonging to a superior category thanks to its designs and high quality materials. The trunk has a capacity of 350 liters and can contain two

small luggages. The engine, despite being positioned right underneath the trunk is well-isolated and it does not heat up. Prices start from 12,500 euros.

FEBRUARY-MARCH

47

ART

Klein Fontana Milan Paris 1957-1962

by Gianluca Ciacci

Vénus bleue (S 41), 1962 Pure pigment and synthetic resin on gypsum 69,5 × 30 × 20 cm Private Collection © Yves Klein / ADAGP, Paris 2014

48

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ART Lucio Fontana Paris, Galerie Iris Clert, 1961 © Lucio Fontana Foundation, Milan

Spatial concept - The bread (50 SC 3), 1950 Holes, incision and graffiti on cold-colored terracotta 42 × 33 × 3,5 cm Milan, Lucio Fontana Foundation © Lucio Fontana Foundation, Milan

U

ntil March 15th at Milan's Museo del Novecento visitors can enjoy a sensational, to say the least, exhibition: Yves Klein and Lucio Fontana. Milan Paris 1957-1962. For the first time the exhibiton is not constrained to the long side hall that usually hosts temporary exhibitions but also expands to some of the most representative halls of the permanent collection, the already 'fontanian' spaces that host the Neon Structure and Concetti Spaziali, rearranged to welcome in a sharp visive contrast also Klein's workd.

The exposition investigates with an unprecedent perspective the parallel path (between 1957 and 1962 and between Milan and Paris) of Yves Klein (1928-1962) and Lucio Fontana (1899-1968), in complete autonomy from each artist's originality.

Their creative sequence of events, tangled with a surprising personal bond, is narrated FEBRUARY-MARCH

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NEWS

Going beyond humanity?

by Giorgio Bartoli

"Transhumanism", a term coined in 1957 by the biologist J.Huxley in a perspective of emancipation of humanity, rapresents a cultural movement that supports the use of scientific discoveries and technologies to enhance physical and cognitive capabilities and ameliorate aspects of the human condition such as illness and aging, with a view to an eventual post human transformation.

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NEWS

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umanity+ (formerly known as World Transhumanist Association) is the international organization rapresenting the movement which has been directed by the Italian sociologist Riccardo Campa, who also founded the Associazione Italiana Transumanisti (AIT). Many questions arise on the topic; first of all we wonder whether what they advocate for is possible and, most importantly, wheter if is desirable and beneficial. To address the copious inquiries we interviewed Giuseppe Vatinno, physicist and journalist, scientific director of AIT and head of the Rome section of the association, further, member of Humanity+.

What is Transhumanism?

"Transhumanism (also referred to as H+) is a philosophy that aims at using science and technology to improve human conditions both physical and cognitive. For those who may be interested exploring the subject I would like to recommend my book titled "Transumanesimo". . A new philosophy for the 21st century's humans that covers the entire story of the movement and in depth analysis of many specific topics.

Does Transhumanism correspond to a utopic version of reality or is it something pragmatically feasible in today's society or in the near future?

"H+ is not utopic at all, it is indeed a tangible project that aims at affecting practical reality; of course, even H+has its utopies and dreams, like technological singularity, a kind of fusion of all of the collective intelligences (both barbon and silicon-made) of the planet, like precoined by the futurologist Raymond Kurzweil (now encharged of Google technical division) and based on an idea by the mathematician and writer Vernor Vinge. I believe that utopy, intended like a very remote yet achievable objective, is a stimulus to each human activity."

How is the Transhuman vision translated into actions in everyday's life?

"Using technologies to improve to live better; like via medicines, anti-aging strategies, smart Internet and the World Web, energy, robotics, cognitive enhancing. But also spatial esploration, nanotechnology, bioinformatics. I would also like to point out an interesting initiative: Dimitri Itskov, a Russian millionaire, is working globally at a project, named 2045 Initiative, to build a Cyborg that will have practical consequences in the creation of exoskeletons to help those who have suffered mobility loss, like, for example, children that have been blown and hurt by mines."

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INTERIOR

THE SUBTLE LURE OF POWER

by Chiara Di Loreto

The backstage seen via the set design

T

he multiple awards winner Hollywood star, Kevin Spacey is at the highest, yet most obscure, position of his career. If you loved him, as I did, in "The Usual Suspects", "American Beauty" or "Midnight in the garden of Good and Evil", you won't help but adore "House of Cards".

Launched by Netflix, the American on demand online streaming service company,in the "Watch Instantly" section, House of Cards is the first online-TV program to receive 9 Primetime Emmy Awards nominations, among

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which in the categories Outstanding Directing for a Drama Series for David Fincher, Outstanding Drama Series, Outstanding Lead Actor for a Drama Series For Kevin Spacey and Outstanding Lead Actress for a Drama Series for Robin Wright.

The series further received 4 nominations for the Golden Globes and Robin Wright won one for Best Actress.

The second season received 13 nominations for the Emmy Awards. Set in today's Washington D.C., House of Cards is the story

INTERIOR of Frank Underwood, played by Kevin Spacey, a Democrat elected in the fifth congressual district of South Carolina and head of the majority in the House of Representatives, who is not appointed as Secretary of State after having been promised the title by the newly elected President and starts seeking personal revenge aiming at the political summit in Washington. uring his climb, based on deception and deceit schemed in the shadow, he can count on an extremely valuable ally: his beautiful, brilliant and loyal wife, Claire Underwood (Robin Wright), who is busy trying to become the most powerful wife in Washington. The series focuses on ruthless utilitarism, manipulation, power and doing all it takes to reach personal objectives.

Despite the very bold choice by Netflix of investing on a couple of ambitious productions without any

D

guarantee of success, it has been easy to convince other people to join the production right from the start. After all when one has actors as Kevin Spacey, Robin Wright, Michael Kelly and Kate Mara under David Fincher's guidance on top of the scenographer Steve Arnold (very attentive to the standards and with a peculiar aesthetic eye for design) and great names among productors like Eric Rothe and Joshua Donen, nothing less than a high quality product can be expected. Beau Willimon, the main writer, already wrote the "Ides of March". great young talent who has been closely exposed to Washington D.C.'s politics and well understands it.

It would have been hard to create a show like "House of Cards" given that in Washington D.C can be very difficult place to film. There are deputies, diplomats, the President and the Vice- President, important personalities

A

The actor Kevin Spacey protagonist of the series while shooting

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la saponeria Photographer: Justyna Pawlowska Fashion Editor: Carolina Turra Make up / hair: Silvia Magliocco Model: Maruta Location: Saponeria - www.saponeriaclub.it

Stylist: Federica Lanzani Trouser: Ilenia Carbone Suit: Andrea Castellani Clothing: Rossella Ascari Shoes: Jeffrey Campbell

Stylist: Martina Giovagnoli Dress: Minimal, by CODE272 Shoes: Adidas by Jeremy Scott Glasses: vintage

Stylist: Francesca Federici Trousers: Derrier , by Be Quite concept store Jersey: Secret Love , by Be Quite concept store Cloak: Fast Money , by Be Quite concept store Sweatshirt: Secret Love, by Be Quite concept store Shoes: Zara

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