KENTUCKYMONTHLY.COM
1998 since
For more than two decades, readers have embraced Kentucky Monthly’s commitment to celebrating everything that makes the Bluegrass State a wonderful place to call home.
Kentucky Monthly celebrates the people, places, events and culture of our Commonwealth. By highlighting the best our state has to offer, we unite Kentuckians everywhere and create a sense of pride and community.
KENTUCKYMONTHLY.COM
1986 since Kentucky Explorer
What do you do when your phone rings and on the other end is a frantic reader urging you to “save their magazine?” What do you do when that one phone call turns into dozens?
For us, the answer was easy. We contacted the good folks at Kentucky Explorer and asked if we could help. The global pandemic was the last straw and they were closing after 34 years. We offered to continue portions of Kentucky Explorer in Kentucky Monthly and give its 30,000 loyal readers a new home.
We continue to run Kentucky Explorer features about Kentucky history, along with reader-submitted stories and genealogy.
KENTUCKY MONTHLY MAGAZINE Media Kit Demographic Report, Bluegrass Integrated Communications, 2019 94% HOMEOWNERS 71% OWN STOCKS 85% OWN INVESTMENTS 59% FEMALE | 41% MALE 54% MARRIED
READERS
45% ATTENDED COLLEGE
invested
our
more than half have children in household 20% have prospective college kids
household
81% HEALTHY LIVING bicycling, running, self-improvement, health, natural food 70% DO IT YOURSELF technology, gadgets, woodworking 68% HOME LIFE hobby, reading, collecting, crafts, gardening, family 66% GREAT OUTDOORS hunting, boating, fishing, camping, hiking, RVs 61% SPORTY LIFESTYLE bicycling, basketball, running, golf 47% LUXURY LIFE gourmet, natural food, wine, fashion clothing, home decor
loyal
That would fill the Kroger Field or Cardinal Stadium nearly twice...depending on what color you bleed. y Each copy of Kentucky Monthly is read by 4 or more people. AUDIENCE our readers are interested in...
MAJORITY OF
ARE AGES 45-64
educated.
in
state.
in
family oriented.
126,000
readers
well traveled readers.
27% of readers travel for vacation twice or more a year.Photos featured from our popular Mag on the Move series.
"Kentucky Monthly magazine has always been a travel resource for my husband and me throughout the years. When we renovated the Belle Louise Historic Guest House in 2020, it was our first choice to use for promoting our venue. The staff has been so helpful, and the reach of the magazine and its impeccable reputation have benefited us greatly with visibility and new bookings." Melinda Winchester, Belle Louise Historic Guest House
TARGETED DISTRIBUTION Subscribers, select hotels, waiting rooms,
READERSHIP 126,000 Delivered to all 120 counties, all 50 U.S. states and territories, and 6 other countries FOOTPRINT 30 K+ EMAIL SUBSCRIBERS 16 K FACEBOOK FOLLOWERS 4 K TWITTER FOLLOWERS 1K INSTAGRAM FOLLOWERS 1 K PINTEREST FOLLOWERS
Kentucky Monthly is the Commonwealth’s ONLY statewide general interest paid subscription-based publication.
festivals, ALL Kentucky state parks and many events around Kentucky.
2–Page Spread
$6,200 $6,000 $5,800 $5,400
Back Cover $5,200 $5,000 $4,000 $3,800
Inside Front Cover $4,100 $4,000 $3,800 $3,600
Inside Back Cover $3,600 $3,500 $3,400 $3,200
Full Page $3,500 $3,400 $3,200 $3,000
1/2–Page Horizontal $1,950 $1,900 $1,600 $1,500
1/3–Page Vertical $1,550 $1,500 $1,400 $1,300
1/3–Page Square $1,250 $1,200 $1,100 $1,000
For example, purchase five full page ads for $3,500 each and five 1/3 page square ads for $1,250 each to receive the 10X frequency discount.
ISSUE FREQUENCY: 10x per year
ADVERTISING
PRINT
RATES 1X 3X 6X 10X
Rates listed are gross. Price is per ad. GROSS
BUY MORE, SAVE MORE. PURCHASE TEN ADS TO GET THE BEST VALUE. Ads do not have to be the same size or placed in consecutive issues. Marketplace Marketplace advertisers are grouped together on ad only pages near the back of each issue. GROSS RATES 1X 3X 6X 10X 1/4 – Page $685 $660 $625 $580 1/9 – Page $365 $365 $365 $365 EMAIL US: AD@KENTUCKYMONTHLY.COM We can help create the perfect ad package for you! WANT TO POLY-BAG YOUR CONTENT WITH THE MAGAZINE? Shoot us an email and we can discuss sending your content to our subscribers.
PAIRED PERFECTLY WITH OUR FOOD ISSUE EDITORIAL CONTENT: • Q&A with industry experts • events / trivia / recipes • category favorites • business showcases • bar + restaurant recommendations Digital Flipbook Version • featured on kentuckymonthly.com for one year • includes clickable ads, traffic directed to URL of your choice • perfect content to share on your social media platforms 5X8 BOOKLET 1/2 – Page Horizontal $ 720 Full Page $ 1,120 Inside Back Cover $ 1,240 Inside Front Cover $ 1,460 Back Cover $ 1,580 2 – Page Spread $ 2,020 What’s Inside 26 COFFEE MULE GARNISH SPRIG OF FRESH MINT, LIME WEDGE, PINCH OF GROUND COFFEE GLASSWARE COPPER MULE MUG, A FAVORITE COFFEE MUG, OR HIGHBALL GLASS 2 ounces Kentucky Coffee Whiskey ½ ounce ginger honey ½ ounce fresh lime juice 4 ounces club soda Fill glass with ice. Add Kentucky Coffee Whiskey, followed by ginger honey and fresh lime juice. Top off with club soda and stir. Allow ingredients to settle. Garnish with mint, lime wedge and ground coffee. JOE FASHIONED GARNISH ORANGE PEEL GLASSWARE LARGE ROCKS GLASS 1½ ounces Kentucky Coffee Whiskey 1 teaspoon coffee creamer syrup 2 dashes aromatic bitters Large ice cube Add ingredients into a mixing glass over ice. Stir until chilled. Strain into glass over ice cube. Hold a lit match a few inches above cocktail, while placing orange peel (outside of peel facing drink) about 2 inches above flame. Squeeze peel so that the oil from the orange passes through the flame, then discard. Garnish with an orange peel. KENTUCKY COFFEETREE THIN ORANGE SLICE AND GROUND COFFEE GLASSWARE LARGE ROCKS GLASS 1½ ounces Kentucky Coffee Whiskey ¼ ounce Italian aperitif such as Aperol ½ ounce coconut-infused sweet vermouth Add ingredients into a mixing glass over fresh ice. Stir with a barspoon until chilled. Strain into large rocks glass over ice. Garnish with orange slice and pinch of ground coffee. 30 KENTUCKY MONTHLY DRINK LOCAL Bluegrass Region u RESTAURANT + BAR Danville @CopperandOakKY uDOODLES 262 North Limestone Street Lexington doodleslex.com uHARVEY’S 120 South 4th Street Danville @harveysdanville uHOLLY HILL INN 426 North Winter Street Midway hollyhillinn.com THE KENTUCKY CASTLE 230 Pisgah Pike, Versailles thekentuckycastle.com uLOCAL FEED 214 South Georgetown localfeedky.com uOBC KITCHEN Road Lexington obckitchen.com uRAMSEY’S DINER Four Lexington locations ramseysdiners.com uSTELLA’S KENTUCKY DELI 143 Jefferson Street Lexington stellaskentuckydeli.com THE STAVE 5711 McCracken Pike Frankfort thestavekentucky.com THE STILL AT AMBRABEV 522 Techwood Drive, Danville thestillky.com TRACKSIDE RESTAURANT 132 East 10th Street, Paris tracksideatthedepot.com WEST MAIN CRAFTING CO. 135 West Main Street Lexington westmain.com Eastern Region uBANK 253 253 2nd Street, Pikeville bank253pikeville.com uRED RIVER ROCKHOUSE 4000 KY Route 11 Campton redriverrockhouse.com uTHE BLUE RAVEN 211 Main Street, Pikeville theblueraven.net uWRIGLEY TAP ROOM & EATERY 207 South Main Street Corbin thewrigley.com Louisville Area uBARDSTOWN BOURBON COMPANY KITCHEN + BAR 1500 Parkway Drive Bardstown uCOUVILLION 1318 McHenry Street uGARAGE BAR garageonmarket.com The Mayan Café began as a food truck, opening in August 2017 in partnership with craft brewery Gravely Brewing Co. on Baxter Avenue. It was an appropriate beginning, as Mayan food, at its heart, is street food. uMAYAN CAFÉ 813 East Market Street Louisville themayancafe.com Drink & Eat Local Dog-Friendlyw We’ve heard lots of good things! y DIRECT MAILED WITH THE MAY ISSUE FOOD + DRINK SPECIAL
16 KENTUCKY MONTHLY KENTUCKY GIFT GUIDE Colorful Collections With a deeply saturated color palette, artist Kim Perry creates oil paintings rich in visual depth. Her signature themes are bourbon and florals, but she also turns her creative focus to varied subjects such as fruit, chairs and even utility linemen. Art lovers can purchase the Louisville resident’s original paintings, giclée prints, gallery-wrapped canvas prints, and notecards. KIM PERRY STUDIO 606.748.1379 kimperrystudio.com EDITORIAL CONTENT: • Kentucky-made products • category favorites • business showcases • highlights Kentucky authors + books Digital Flipbook Version • featured on kentuckymonthly.com for one year • includes clickable ads, traffic directed to URL of your choice • perfect content to share on your social media platforms 24 KENTUCKY MONTHLY KENTUCKY GIFT GUIDE Named after a creative matriarch Edith Annelle Edith Annelle Goods is owned by a mother and two daughters who design and create earrings. Each piece is handmade in their Lexington home. The designs and colors of these drop earrings are bold and truly make a statement. Earrings, earrings everywhere Shades of Bluegrass 329 East Main Street Two Chicks & Company 124 Southland Drive Lexington The Front Porch 4238 Saron Drive Lexington Omar & Elsie 114 Old Lafayette Avenue Lexington Cotton Patch 3367 Tates Creek Road Lexington The Amsden 151 South Main Street Versailles Other Places to Look... HOW TO SHOP EDITH ANNELLE GOODS edithannellegoods.com Find Edith Annelle Goods and more at these great shops! y 1/4 – Page $ 500 1/2 – Page Horizontal $ 600 Full Page $ 930 Inside Back Cover $ 1,030 Inside Front Cover $ 1,220 Back Cover $ 1,320 2 – Page Spread $ 1,680 5X8 BOOKLET What’s Inside DIRECT MAILED WITH THE NOVEMBER ISSUE KENTUCKY MAKERS SPECIAL
Led by an Executive Director, a passionate Board of Directors, a dedicated Volunteer Coordinator and 2 part-times nurses, residents are served by Compassionate Companions who commit to a five hour shift each week. And we have over 200 other volunteers that help us keep our house in operation (grass cutting, meals, and such).
Each resident is special and has their own sweet story. Jim, a homeless Navy veteran, had liver cancer. We remember how grateful he was calling Hildegard House “the best bed and breakfast in Louisville!”We were able to connect Jim with a wonderful veteran’s group who provided him a proper military burial. Thelma, 99 years old, came to us from the Inpatient Hosparus
Unit. She never married and outlived all of her family. She celebrated every holiday with us, even her 100th birthday. Bettie was a 77-year-old woman who came to Hildegard House from home where she had a Hosparus team. She lived alone and had only one daughter from whom she was estranged. Her had cancer that had spread throughout her body.
Kentucky nonprofits also receive a 15% discount on regular advertising fees in any issue outside of the November Nonprofit section.
Berea College received a $70,000 charitable gift because of its ad in Kentucky Monthly!
v
Make a larger impact and help tell your story with advertorial! Hildegard House is Kentucky's first and only comfort care home. Through the support of our community and with the help of many volunteers, we provide a home and compassionate care for individuals at the end of life who have no home or loved ones to care for them so that they may die with dignity. HILDEGARDHOUSE.ORG Louisville, Kentucky We provide a home and compassionate care for individuals at the end o life who have no home or loved ones to care for them so that they may die with dignity. OUR MISSION Sarita Garner with Thelma Debbie with Compasionate Companion Renata Fish kentuckymonthly.com 29
ildegard House is a community of volunteers who provide compassionate care and a home for our neighbors at the end of life who are homeless or have no family to care for them (or resources to pay for caregivers or long term care) so that they may die with dignity. Residents receive care from Hosparus Health just like they would in their own home. We provide the home and family so that they can access hospice care. We are able to serve three residents at a time. The average length of stay is weeks, with the range being 8 hours to nine months. This ends up being close to 50 residents per year.
H
disease, came to Hildegard House from University of Louisville Hospital. Her only son was an over-road truck driver who had no home. There are so many more individuals like Jim, Thelma, Bettie and Hazel. We could fill a book with all of the special ones we have had the honor of serving. Hildegard House does not charge a fee or bill insurance. We are a home and family. We rely totally on donations and God’s grace, and serve in the spirit of St. Hildegard of Bingen, who operated a hospice in her monastery in 12th Century Germany. We provide care to those of faith and no faith. All are welcome. Due to COVID, we have had to take a pause in accepting residents. Our Compassionate Community is ready to re-open as soon as it is safe. For now, we need donations to keep our house open and pay ongoing bills. The work of Hildegard House is sacred and we are blessed to be called to serve our most vulnerable neighbors. For information on volunteering or to donate at our secure website: www.hildegardhouse.org SPONSORED KENTUCKY’S FIRST AND ONLY COMFORT CARE HOME The Hildegard House SUPPORT HILDEGARDHOUSE.ORG kcassidy@hildegardhouse.org 502-797-7411 114 Adams Street Louisville, KY 40206 Karen Cassidy Excecutive Director, with quilt by Penny Sisto. Complimentary design work on advertorial. SECTION INSIDE THE NOVEMBER ISSUE 2020 has been a challenging year for many, especially for families whose child has special medical needs. Make the holidays special for kids and families in your community. Learn how: kosair.org/celebrate Itzel was diagnosed with a hearing processing disorder at an early age. She needed hearing aids and a personal FM system, something insurance would not fully cover. When Itzel’s mom, Alma, reached out to Kosair Charities for help, the Kosair Kids® Financial Assistance Program covered the cost of her equipment. Soon after, Itzel’s school performance improved drastically. You can help more kids like Itzel reach their potential and overcome their obstacles. Consider making a gift today: kosair.org/donate Pictured above: Kosair Kid Itzel and her mom, Alma. According to GuideStar, over half of the organizations surveyed received most of their contributions between October and December. 1/2 – Page Horizontal $ 1,500 Full Page Ad $ 3,000 Nonprofit Special: Full Page Ad + Advertorial $ 5,500 A SPECIAL FOR NONPROFITS
She and her daughter reconciled at Hildegard House before she died. Hazel, with terminal kidney
ENEWS AD
SUBMIT: • 250 x 250px artwork • URL of choice
SPONSORED EBLAST
KENTUCKY BOOK EBLAST
Promote your book by including it in our Kentucky Book Eblast, sent near our Literary Issue.
SUBMIT:
Title
Price
30-60 words
high res graphic of book cover • URL to purchase
audience of 30,000+ readers average
GROSS RATES 1X 3X 6X 10X Enews Ad $425 $405 $380 $350 Sponsored Eblast $1,500 Kentucky Book Eblast: February $500
open rate of 31%
gross. Price is per ad.
Rates listed are
Your ad in our newsletter. Emails sent twice a month and feature content from the current issue of the magazine.
Your content sent to our full email list on whatever date you want with your content exclusively. EMAIL MARKETING
•
•
•
•
For non-print advertisers, add 25% to all pricing. 1X 3X 6X 10X 300 x 250 px web ad $300 $280 $260 $230 Rates listed are gross. Price is per ad. Ads run for one month. 250K WEBSITE VISITORS ANNUALLY
than half of visitors are ages 25-44 33% of readers visit our website
than once a month
KENTUCKYMONTHLY.COM
Kentucky
offered as a digital flipbook,
is free for all to read. Hyperlink your ad to direct
to your site. Buy ten or more print ads and receive hyperlinks on all ten ads for free.
$100
More
more
AVERAGE MONTHLY PAGE VIEWS: 35,000
FLIPBOOK
Monthly is also
which
traffic
HYPERLINK
EACH
TRAVEL GUIDE
A WEBPAGE
250K WEBSITE VISITORS ANNUALLY
SUBMIT:
Tell us what you have to offer visitors. One paragraph introduction about your area. 3-4 generic photos to feature. 5-8 places to highlight (things to do, places to eat, attractions, etc.) with 2-3 photos, text and online link for each one.
We recommend not-to-miss restaurants and experiences your area has to offer.
FOR ONE YEAR $
TRAVEL GUIDE LIVE
2,500 RENEWAL AFTER ONE YEAR $ 1,500 Rates listed are gross.
ON KENTUCKYMONTHLY.COM ASK US ABOUT PRINTED TRAVEL GUIDES THAT ARE MAILED TO ALL SUBSCRIBERS
DEDICATED TO YOUR CONTENT ONLY located under explore tab on our homepage
Berea College Buffalo Trace Distillery Campbellsville University Frontier Nursing Gatlinburg, TN
Kentucky Book Festival Kentucky Bourbon Festival Kentucky Derby Festival Kentucky State Parks Kentucky Tourism
Still
Contact the Office of Planned Giving at giftplanning@berea.edu or call (800) 457-9846 Invest in lives of great promise at berea.giftlegacy.com You deserve a unique legacy, one that offers an unmatched opportunity to invest in lives of great promise. A charitable gift annuity at Berea College returns your generosity with guaranteed payments for the rest of your life and supports the next generation of scholars, leaders and innovators. Learn how Berea College invests in students with its Tuition Promise Scholarship and how a charitable gift annuity can work for you while supporting our mission. Return of a Lifetime Achieve the with a Gift Annuity at Berea College AGE RATE 55 3.7% 65 4.2% 75 5.4% 80 6.5-8.4% 90+ 8.6% SAMPLE ONE LIFE RATES Rates set by the American Council on Gift Annuities. Effective July 1, 2020. Monica ’18 Major: Business with a concentration in Finance 18KBF004_Whisky_Mag_Ad_8.25x11.125.indd 1 WHAT A RIDE! N R N p Woodford Reserve® & e Kentucky Derby® : Two Decades of Artistry, Bourbon, and Horse Racing. An outstanding exhibition celebrating two industries that best represent the Commonwealth of Kentucky to the world: horse racing and Bourbon. NOW ON VIEW 829 W. Main St. Louisville, KY LOYAL ADVERTISERS Somerset. Bold. Vibrant. Innovative. Collaborative. United. Where we put community and quality of life first, and everything else falls into place. Here, SPEDA is making business about people We’d love to lead you around. somersetkyleads.com @spedaky This National Historic Landmark has been making legendary bourbon whiskey for over 200 years. Today, Buffalo Trace crafts the best collection of bourbons and whiskies in the world by honoring tradition and embracing change. Distilled and bottled by Buffalo Trace Distillery, Frankfort, KY. Alcohol by volume varies by product. www.buffalotracedistillery.com. 1-800-654-8471. THE WORLD’S MOST AWARD-WINNING DISTILLERY and many more!
Log
Distillery National Corvette Museum Pikeville Medical Center SPEDA Western Kentucky University
February
ARTWORK DUE JANUARY 1 annual literary contest, Kentucky education
March
ARTWORK DUE FEBRUARY 1 statewide travel preview
April
ARTWORK DUE MARCH 1 Springtime in Kentucky, the official Kentucky Derby Festival schedule of events
ADDED EXPOSURE: given out in gift bags and event booth at Kentucky Derby Festival
May
ARTWORK
Drink Local
ARTWORK
June/July
ARTWORK
August
ARTWORK DUE JULY 1 colleges and universities, back to school
September
ARTWORK DUE AUGUST 1 annual bourbon issue, performing arts guide
October
ARTWORK DUE SEPTEMBER 1 Fall in Kentucky, official Kentucky Book Festival program
ADDED EXPOSURE: handed to all book fair attendees
November
ARTWORK DUE OCTOBER 1 nonprofit/charitable giving guide, Veterans
Kentucky Gift Guide
ARTWORK DUE SEPTEMBER 17 supplemental booklet mailed with November
ADDED EXPOSURE: digital version online for full year
December/January
ARTWORK DUE NOVEMBER 1 holidays in Kentucky
2023 Deadlines + Editorial Calendar
Content is decided on by editorial staff and is subject to change
DUE APRIL 1 food and drink issue
DUE MARCH 18 supplemental booklet mailed with May ADDED EXPOSURE: digital version online for full year
DUE MAY 1 outdoor adventure, events
For artwork with bleed, include minimum 0.125” bleed with crop marks. Please keep all live material 0.25” from trim on all sides.
KENTUCKY MONTHLY MAGAZINE
TRIM SIZE: 8.125” x 10.875” | BLEED: 8.25” x 11.125” | LIVE AREA: 7.5” x 10”
KENTUCKY MONTHLY MAGAZINE
NonBleed Live Area Bleed
2–PAGE SPREAD N/A 15.75” x 9.75” 16.5” x 11.125”
BACK COVER, INSIDE BACK COVER, INSIDE FRONT COVER N/A 7.5” x 10” 8.25” x 11.125”
FULL PAGE 7” x 9.75” 7.5” x 10” 8.25” x 11.125”
2/3–PAGE VERTICAL 4.5” x 9.75” 4.5” x 9.75” N/A
1/2 – PAGE HORIZONTAL 6.875” x 4.8” 7.25” x 5” 8.25” x 5.5”
1/2 – PAGE VERTICAL 4.5” x 7” 4.75” x 7.4” 5.25” x 7.75”
1/3 – PAGE VERTICAL 2.3” x 9.75” 2.3” x 9.75” 3” x 11.125”
1/3 – PAGE SQUARE 4.6” x 4.6” 4.6” x 4.6” N/A
1/4 – PAGE 3.4” x 4.8” 3.4” x 4.8” N/A
1/9 – PAGE 2.25” x 3” 2.25” x 3” N/A
DRINK LOCAL + KENTUCKY GIFT GUIDE
TRIM SIZE: 5” x 8” | BLEED: 5.25” x 8.25” | LIVE AREA: 4.5” x 7.5”
Drink Local/Kentucky Gift Guide
NonBleed
Live Area Bleed
Full Page, Inside Front Cover, Inside Back Cover, Back Cover N/A 4.5” x 7.5” 5.25” x 8.25”
1/2 – Page Horizontal 4.25” x 3.5” 4.5” x 3.5” 5.125” x 4”
1/4 – Page (Gift Guide Only) 2.1” x 3.5” 2.1” x 3.5” N/A
2 – Page Spread N/A 9.5” x 7.5” 10.25” x 8.25”
PRINT ADS
Kentucky Monthly will not assume responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.
All artwork must be submitted in a press-ready CMYK format. A PDF is preferred, but TIFF or JPG files at 300 dpi are also acceptable. Please embed all fonts and images. Trim size is 8.125” x 10.875.” Bleed has been accounted for in the “with bleeds” sizing above.
DIGITAL ADS
All files must be converted to RGB and 72 dpi. Acceptable formats are animated GIF, JPG or PNG.
CREATIVE SERVICES
Want to advertise but don’t have a designer? Our creative team can provide design skills for all your creative needs. We would be happy to help you!
Advertisers needing an ad created by Kentucky Monthly are required to submit materials no later than the closing date. Kentucky Monthly assumes no liability for errors that occur in ads after client approval.
Advertisers must supply: digital artwork, original logo art, copy and any desired line art or illustrations.
FILE SUBMISSION
Please send your ad in a high-res pdf format to your sales rep.
KENTUCKYMONTHLY.COM