2021 Media Kit | Kentucky Monthly Magazine

K E N T U C K Y M O N T H LY. C O M

since

1998 For more than two decades, readers have embraced Kentucky Monthly’s commitment to celebrating everything that makes the Bluegrass State a wonderful place to call home.

Kentucky Monthly celebrates the people, places, events and culture of our Commonwealth. By highlighting the best our state has to offer, we unite Kentuckians everywhere and create a sense of pride and community.

K E N T U C K Y M O N T H LY. C O M

since

1986 Kentucky Explorer

What do you do when your phone rings and on the other end is a frantic reader urging you to “save their magazine?” What do you do when that one phone call turns into dozens?

For us, the answer was easy. We contacted the good folks at Kentucky Explorer and asked if we could help. The global pandemic was the last straw and they were closing after 34 years.

We offered to continue portions of Kentucky Explorer in Kentucky Monthly and give its 30,000 loyal readers a new home.

Standing features, such as “I Remember,” “Strictly Kentucky Genealogy” and “Kentucky Kinfolks” will continue in Kentucky Monthly and give a voice to a broader spectrum of Kentuckians in a special section designed to resemble what its founder called “the ugly duckling.”

2021 Deadlines

February Issue

Drink Local

October Issue

Artwork Due January 1

Artwork Due April 1

Artwork Due September 1

MAILED WITH MAY

March Issue Artwork Due February 1

April Issue Artwork Due March 1

May Issue Artwork Due April 1

June/July Issue Artwork Due May 1

August Issue

November Issue Artwork Due October 1

Kentucky Gift Guide Artwork Due October 1

Artwork Due July 1

MAILED WITH NOVEMBER

September Issue

December/January Issue

Artwork Due August 1

Artwork Due November 1

AUDIENCE

That would fill the Kroger Field or Cardinal Stadium nearly twice...

y

Each copy of Kentucky Monthly is read by 4 or more people.

depending on what color you bleed.

126,000 loyal readers 59% FEMALE

|

41% MALE

54% MARRIED

M A J O R I T Y O F R E A D E R S A R E AG E S 4 5 - 6 4

family oriented. more than half have children in household 20% have prospective college kids in household

educated.

4 5 % AT T E N D E D C O L L E G E

invested in our state.

94% HOMEOWNERS 7 1 % O W N S TO C K S 85% OWN INVESTMENTS

our readers are interested in...

81% HEALTHY LIVING

66% GREAT OUTDOORS

bicycling, running, self-improvement, health, natural food

hunting, boating, fishing, camping, hiking, RVs

70% DO IT YOURSELF

61% SPORTY LIFESTYLE

technology, gadgets, woodworking

bicycling, basketball, running, golf

68% HOME LIFE

47% LUXURY LIFE

hobby, reading, collecting, crafts, gardening, family

gourmet, natural food, wine, fashion clothing, home decor

Demographic Report, Bluegrass Integrated Communications, 2019

KENTUCKY MONTHLY MAGAZINE Media Kit

well traveled readers.

27% of readers travel for vacation twice or more a year.

Photos featured from our popular Mag on the Move series.

FOOTPRINT Kentucky Monthly is the Commonwealth’s ONLY statewide general interest paid subscription-based publication.

Delivered to all 120 counties, all 50 U.S. states and territories and 6 other countries TARGETED DISTRIBUTION Subscribers, select hotels, waiting rooms, festivals, ALL Kentucky state parks and many events around Kentucky.

NEWSSTAND PRESENCE Kroger, Walmart, Barnes and Noble, Joseph Beth, Carmichaels and most independent book sellers in Kentucky.

READERSHIP 126,000 30K+ E MA I L S U BSC R I BE R S 16K FACE B OO K FO L LOW E R S 4K T W I T T E R F O L LOW E R S 1K I N S TAGR A M FO LLOW E R S 1K PI N T E RE S T FO LLOW E R S

PRINT ADVERTISING ISSUE FREQUENCY:

10x per year Rates listed are gross. Price is per ad.

GROSS RATES

1X

3X

6X

10X

2 Page Spread

6,000

5,800

5,400

5,100

Back Cover

5,000

4,000

3,800

3,600

Inside Front Cover

4,000

3,800

3,600

3,400

Inside Back Cover

3,500

3,400

3,200

3,000

Full Page

3,400

3,200

3,000

2,800

2/3 Page

2,400

2,200

2,100

2,000

1/2 Page Vertical

2,100

1,900

1,800

1,700

1/2 Page Horizontal

1,900

1,600

1,500

1,400

1/3 Page Vertical

1,500

1,400

1,300

1,200

1/3 Page Square

1,200

1,100

1,000

950

Buy more, save more. Purchase ten ads to get the best value. Ads do not have to be the same size or placed in consecutive issues.

For example, purchase five full page ads for $2800 each and five 1/3 page square ads for $950 each to receive the 10X frequency discount.

Marketplace GROSS RATES

1X

3X

6X

10X

1/4 Page

660

625

580

550

1/9 Page

350

350

350

350

Marketplace advertisers are grouped together on ad only pages near the back of each issue.

Want to poly-bag your content with the magazine?

y

E M A I L U S : A D @ K E N T U C K Y M O N T H LY. C O M We can help create the perfect ad package for you!

Poly-bagged and direct mailed to all of Kentucky Monthly’s subscribers.

5X8 BOOKLET

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What’s Inside

PAIRED PERFECTLY WITH OUR FOOD ISSUE Drink & Eat Local y

We’ve heard lots of good things!

uLOCAL FEED

214 South Water Street Georgetown localfeedky.com uOBC KITCHEN

3373 Tates Creek Road Lexington obckitchen.com uRAMSEY’S DINER

Four Lexington locations ramseysdiners.com

Bluegrass Region uCOPPER AND OAK RESTAURANT + BAR

303 West Main Street Danville @CopperandOakKY uDOODLES

262 North Limestone Street Lexington doodleslex.com uHARVEY’S

120 South 4th Street Danville @harveysdanville

uTHE STAVE

5711 McCracken Pike Frankfort thestavekentucky.com uTHE STILL AT AMBRABEV

522 Techwood Drive, Danville thestillky.com

uBANK 253

253 2nd Street, Pikeville bank253pikeville.com uRED RIVER ROCKHOUSE

4000 KY Route 11 Campton redriverrockhouse.com uTHE BLUE RAVEN

211 Main Street, Pikeville theblueraven.net uWRIGLEY TAP ROOM & EATERY

207 South Main Street Corbin thewrigley.com

Louisville Area uBARDSTOWN BOURBON COMPANY KITCHEN + BAR

1500 Parkway Drive Bardstown bardstownbourbon.com

uTRACKSIDE RESTAURANT

uCOUVILLION

uHOLLY HILL INN

132 East 10th Street, Paris tracksideatthedepot.com

426 North Winter Street Midway hollyhillinn.com

uWEST MAIN CRAFTING CO.

1318 McHenry Street Louisviile eatcouvillion.com

uTHE KENTUCKY CASTLE

135 West Main Street Lexington westmain.com

230 Pisgah Pike, Versailles thekentuckycastle.com

uGARAGE BAR

700 East Market Street Louisville garageonmarket.com

uMAYAN

CAFÉ

The Mayan Café began as a food truck, opening in August 2017 in partnership with craft brewery Gravely Brewing Co. on Baxter Avenue. It was an appropriate beginning, as Mayan food, at its heart, is street food.

By Deborah Kohl Kremer

30 KENTUCKY M ONTH LY DRIN K LOCA L

Business Profile Page: Full Page Advertorial

$1,000

Full Page

$

1,120

• Q&A with industry experts

Inside Front Cover

$

1,460

• events / trivia / recipes

Half Page Horizontal

$

720

Inside Back Cover

$

1,240

Back Cover

$

1,580

Two-Page Spread

$

2,020

EDITORIAL CONTENT:

• category favorites • business showcases • bar + restaurant recommendations Digital Flipbook Version • featured on kentuckymonthly.com for one year • includes clickable ads, traffic directed to URL of your choice • perfect content to share on your social media platforms

Dog-Friendly

813 East Market Street Louisville themayancafe.com

8 KENTUCKY MONTHLY DRINK LOCAL k e n t u c k y m o n t h l y. c o m 35

w

Decadent Beer

uSTELLA’S KENTUCKY DELI

143 Jefferson Street Lexington stellaskentuckydeli.com

Eastern Region

Poly-bagged and direct mailed to all of Kentucky Monthly’s subscribers.

5X8 BOOKLET

v

What’s Inside

PAIRED PERFECTLY WITH OUR NOVEMBER ISSUE

Earrings, earrings everywhere Named after a creative matriarch Edith Annelle, Edith Annelle Goods is owned by a mother and two daughters who design and create earrings. Each piece is handmade in their Lexington home. The designs and colors of these drop earrings are bold and truly make a statement.

HOW TO SHOP EDITH ANNELLE GOODS edithannellegoods.com

Other Places to Look...

Find Edith Annelle Goods and more at these great shops!

Shades of Bluegrass 329 East Main Street Wilmore

Omar & Elsie 114 Old Lafayette Avenue Lexington

Two Chicks & Company 124 Southland Drive Lexington

Cotton Patch 3367 Tates Creek Road Lexington

The Front Porch 4238 Saron Drive Lexington

The Amsden 151 South Main Street Versailles

24 KENTUCKY MO NTH LY KENTU CKY G IFT GUIDE

Business Profile Page: Full Page Advertorial

$900

Full Page

$

930

Inside Front Cover

$

1,220

Half Page Horizontal

$

600

Quarter Page

$

500

Inside Back Cover

$

1,030

Back Cover

$

1,320

Two-Page Spread

$

1,680

EDITORIAL CONTENT:

• Kentucky-made products • category favorites • business showcases • highlights Kentucky authors + books

Digital Flipbook Version • featured on kentuckymonthly.com for one year • includes clickable ads, traffic directed to URL of your choice • perfect content to share on your social media platforms

y

A SPECIAL FOR NONPROFITS

SECTION INSIDE THE NOVEMBER ISSUE

Make a larger impact and help tell your story with advertorial!

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SPONSORED

K E N T U C K Y ’ S F I R S T A N D O N LY C O M F O R T CA R E H O M E

The Hildegard House

2020 has been a challenging year for many, especially for families whose child has special medical needs.

H

Make the holidays special for kids and families in your community.

Learn how:

kosair.org/celebrate

OUR MISSION We provide a home and compassionate care for individuals at the end o life who have no home or loved ones to care for them so that they may die with dignity.

Itzel was diagnosed with a hearing processing disorder at an early age. She needed hearing aids and a personal FM system, something insurance would not fully cover.

Hildegard House is Kentucky's first and only comfort care home. Through the support of our community and with the help of many volunteers, we provide a home and compassionate care for individuals at the end of life who have no home or loved ones to care for them so that they may die with dignity.

When Itzel’s mom, Alma, reached out to Kosair Charities for help, the Kosair Kids® Financial Assistance Program covered the cost of her equipment. Soon after, Itzel’s school performance improved drastically.

You can help more kids like Itzel reach their potential and overcome their obstacles.

Consider making a gift today:

kosair.org/donate

Pictured above: Kosair Kid Itzel and her mom, Alma.

Sarita Garner with Thelma

Debbie with Compasionate Companion Renata Fish

HILDEGARDHOUSE.ORG Lo u i s v i l l e , K e n t u c k y

driver who had no home. There are Unit. She never married and outlived ildegard House is a so many more individuals like Jim, all of her family. She celebrated every community of volunteers Thelma, Bettie and Hazel. We could holiday with us, even her 100th who provide fill a book with all of the special ones birthday. Bettie was a 77-year-old compassionate care and a we have had the honor of serving. woman who came to Hildegard home for our neighbors Hildegard House does not charge a House from home where she had a at the end of life who are homeless fee or bill insurance. We are a home Hosparus team. She lived alone and or have no family to care for them (or and family. We rely totally on had only one daughter from whom resources to pay for caregivers or donations and God’s grace, and serve she was estranged. Her had cancer long term care) so that they may die in the spirit of St. Hildegard of that had spread throughout her body. with dignity. Residents receive care Bingen, who operated from Hosparus Health a hospice in her just like they would in monastery in 12th their own home. We Century Germany. We provide the home and provide care to those family so that they can of faith and no faith. access hospice care.

All are welcome.

We are able to serve Due to COVID, we three residents at a time. have had to take a The average length of pause in accepting stay is 3 weeks, with the residents. Our range being 8 hours to Compassionate nine months. This ends Community is ready up being close to 50 to re-open as soon as residents per year. Led it is safe. For now, we by an Executive Director, need donations to a passionate Board of keep our house open Directors, a dedicated and pay ongoing bills.

Volunteer Coordinator The work of and 2 part-times nurses, Hildegard House is residents are served by sacred and we are Compassionate Companions who commit to a five hour shift each week. And we have over 200 other volunteers that help us keep our house in operation (grass cutting, HILDEGARDHOUSE.ORG meals, and such). kcassidy@hildegardhouse.org Each resident is 502-797-7411 special and has their own 114 Adams Street sweet story.

Louisville, KY 40206 Jim, a homeless Navy veteran, had liver cancer.

We remember how Karen Cassidy, Excecutive Director, with quilt by Penny Sisto. grateful he was , calling Hildegard House “the best blessed to be called to serve our most She and her daughter reconciled at bed and breakfast in Louisville!”We vulnerable neighbors.

Hildegard House before she died. were able to connect Jim with a For information on volunteering Hazel, with terminal kidney disease, wonderful veteran’s group who or to donate at our secure website: came to Hildegard House from provided him a proper military www.hildegardhouse.org University of Louisville Hospital. Her burial. Thelma, 99 years old, came only son was an over-road truck to us from the Inpatient Hosparus

SUPPORT

k e n t u c k y m o n t h l y. c o m 29

According to GuideStar, over half of the organizations surveyed received most of their contributions between October and December.

Kentucky nonprofits also receive a 10% discount on regular advertising fees in any issue outside of the November Nonprofit section.

Full Page Ad

$

3,000

Full Page Advertorial

$

2,500

NonProfit Special: Full Page Ad + Advertorial

$

5,500

Half Page Horizontal

$

720

Complimentary design work on advertorial.

EMAIL MARKETING audience of 30,000+ readers average open rate of 20%

ENEWS AD Your ad in our newsletter. Emails sent twice a month and feature content from the current issue of the magazine.

SPONSORED EBLAST Your content sent to our full email list on whatever date you want.

KENTUCKY BOOK EBLAST Promote your book by including it in our Kentucky Book Eblast, sent near our Literary Issue. Your product photo, information and a direct link to shop on your website.

GIFT GUIDE EBLAST Promote your product by including it in our Kentucky Gift Guide email. Your product photo, information and a direct link to shop on your website. Sent twice a year to full email list.

Rates listed are gross. Price is per ad.

GROSS RATES

250 x 250 Digital Square Enews

Sponsored Eblast

1X

3X

6X

10X

425

405

380

350

1,500

Kentucky Book Eblast: February

500

Gift Guide Eblast: July

500

Gift Guide Eblast: Cyber Monday

750

K E N T U C K Y M O N T H LY. C O M

250K WEBSITE VISITORS IN 2019 More than half of visitors are ages 25-44 33% of readers visit our website more than once a month AV E R A G E M O N T H LY PA G E V I E W S : 3 5 , 0 0 0

Rates listed are gross. Price is per ad. Ads run for one month.

1X

3X

6X

10X

300 x 250 Web ad

300

280

260

230

300 x 600 Web ad

500

440

400

370

For non-print advertisers, add 25% to all pricing.

PROMOTE YOUR EVENT

$350

INCLUDES: Photo and Information featured on our homepage for one month Facebook + Twitter Post to Kentucky Monthly Followers

FLIPBOOK Kentucky Monthly is also offered as a digital flipbook, which is free for all to read. Hyperlink your ad to direct traffic to your site. Buy ten or more print ads and receive hyperlinks on all ten ads for free. HYPERLINK $100 EACH

LOYAL ADVERTISERS Georgetown College

Lux Row

Buffalo Trace Distillery

Kentucky Bourbon Festival

Pikeville Medical

Campbellsville University

Kentucky Derby Festival

SPEDA

Frontier Nursing

Kentucky State Parks

Speed Art Museum

Gatlinburg, TN

Kentucky Tourism

Western Kentucky University

NOW ON VIEW

Berea College

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SAMPLE ONE LIFE RATES Rates set by the American Council on Gift Annuities.

WHAT A RIDE!

Effective July 1, 2020.

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55

3 .7 %

65

4 .2 %

75

5 .4 %

80

6 .5 - 8 .4 %

90+

8 .6 %

Woodford Reserve® & The Kentucky Derby® : Two Decades of Artistry, Bourbon, and Horse Racing.

An outstanding exhibition celebrating two industries that best represent the Commonwealth of Kentucky to the world: horse racing and Bourbon.

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Contact the Office of Planned Giving at giftplanning@berea.edu or call (800) 457-9846.

Distilled and bottled by Buffalo Trace Distillery, Frankfort, KY. Alcohol by volume varies by product. www.buffalotracedistillery.com. 1-800-654-8471.

_Mag_Ad_8.25x11.125.indd 1

8/1/19 4:22 PM

Bold.

Vibrant.

Innovative.

Collaborative.

United.

Somerset.

Where we put community and quality of life first, and everything else falls into place. Here, SPEDA is making business about people.

We’d love to lead you around. somersetkyleads.com @spedaky

and many more!

For artwork with bleed, include minimum 0.125” bleed with crop marks.

Please keep all live material 0.25” from trim on all sides.

KENTUCKY MONTHLY MAGAZINE TRIM SIZE: 8.125” x 10.875”

g

BLEED: 8.25” x 11”

g

LIVE AREA: 7.5” x 10”

KENTUCKY MONTHLY MAGAZINE

NonBleed

Live Area

Bleed

2 PAGE SPREAD

N/A

15.75” x 9.75”

16.5” x 11.125”

BACK COVER, INSIDE BACK COVER, INSIDE FRONT COVER

N/A

7.5” x 10”

8.25” x 11.125”

7” x 9.75”

7.5” x 10”

8.25” x 11.125”

4.5” x 9.75”

4.5” x 9.75”

N/A

6.875” x 4.8”

7.25” x 5”

8.25” x 5.5”

1/2 PAGE VERTICAL

4.5” x 7”

4.75” x 7.4”

5.25” x 7.75”

1/3 PAGE VERTICAL

2.3” x 9.75”

2.3” x 9.75”

3” x 11.125”

1/3 PAGE SQUARE

4.6” x 4.6”

4.6” x 4.6”

N/A

1/4 PAGE MARKETPLACE

3.4” x 4.8”

3.4” x 4.8”

N/A

NonBleed

Live Area

Bleed

N/A

4.5” x 7.5”

5.25” x 8.25”

4.25” x 3.5”

4.5” x 3.5”

5.125” x 4”

2.1” x 3.5”

2.1” x 3.5”

N/A

N/A

9.5” x 7.5”

10.25” x 8.25”

FULL PAGE 2/3 PAGE VERTICAL 1/2 PAGE HORIZONTAL

DRINK LOCAL + KENTUCKY GIFT GUIDE TRIM SIZE: 5” x 8”

g

BLEED: 5.25” x 8.25”

g

LIVE AREA: 4.5” x 7.5”

Drink Local/Kentucky Gift Guide Full Page, Inside Front Cover, Inside Back Cover, Back Cover 1/2 Page Horizontal Quarter Page (Gift Guide Only) Two Page Spread

PRINT ADS Kentucky Monthly will not assume responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.

All artwork must be submitted in a press-ready CMYK format. A PDF is preferred, but TIFF or JPG files at 300 dpi are also acceptable. Please embed all fonts and images. Trim size is 8.125” x 10.875”. Bleed has been accounted for in the “with bleeds” sizing above.

DIGITAL ADS All files must be converted to RGB and 72 dpi. Acceptable formats are animated GIF, JPG or PNG.

CREATIVE SERVICES Want to advertise but don’t have a designer? Our creative team can provide design skills for all your creative needs. We would be happy to help you!

Advertisers needing an ad created by Kentucky Monthly are required to submit materials no later than the closing date. Kentucky Monthly assumes no liability for errors that occur in ads after client approval.

Advertisers must supply: digital artwork, original logo art, copy and any desired line art or illustrations.

FILE SUBMISSION Please send your ad in a high-res pdf format to your sales rep or email to Rebecca at becca@kentuckymonthly.com.