Retail Trends Newsletter for L'Oréal #11

Retail trends newsletter july 2019

30-juil.-19

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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Print

PRINT A 3D HOLOGRAM FROM INKJET PRINTER

This month 5 000 distinctive cans of Fuzzy Logic beer will appear on local shelves with a 3D hologram digital imagery.

Indeed, when the can moves, the triangles printed on it change with the light. This new technique relies on intricate algorithms they develop, that can then be used on a normal flexographic printing process and on standard shrink-wrap labels.

With their new technique, Lumii’s want to help craft brewers get even more creative with their designs. The goal, they say, is to create something that’s different from other labels on the shelves, but without the exorbitant cost of purchasing new equipment or using new materials.

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Retail

AMAZON COUNTER WILL PROVIDE IN-STORE PICK UP

The American giant has decided to create a new branch named Amazon Counter to implant brick-and-mortar stores.

This new service will be available in the US and plans to open 500 stores around the country.

Amazon counter will give Amazon customers another delivery option and allow them to pick up your online order in store.

Amazon Counter fits with the company's broader strategy to create more brick and mortar locations. The business grew to prominence as an e-commerce service but sees itself expanding into conventional retail.

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retail

DON'T WAIT ANY LONGER FOR YOUR SHOPPING; MAKE IT WAIT INSTEAD!

Intermarché, a major food retailer in France, announces a particularly innovative launch: Kofr (which means phonetically "safe" in French). After ordering via the application, the customer can choose to have his delivery sent directly to his garden, via a connected safe that can be unlocked by Bluetooth.

The Drive Intermarché site or the Intermarché app allows customers to validate the order. Thereafter, the user receives a confirmation of delivery notification and information on the current delivery. To collect the order, the user connects to the Kofr app.

The purpose of this concept is to deliver in the absence of the customer. This kind of box has a system to keep some products cool and can also be used for frozen goods.

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digital

A SMART SHOPPING LIST THAT USES PREDICTIVE MACHINE LEARNING

This new feature offers customers more than just recommendations, as it uses data on a customer's weekly shopping history, buying signals and items that are already in a cart.

Thanks to this kind of smart shopping lists, shoppers are able to purchase on the site with smart help which generates a list of personalized products, which will be a mix of old favorites and new products to discover.

The smart shopping list is tailored to one's behaviors and wellness preferences, and will be comparable to others who share the same favorite products. It also offers intelligent recommendations on the day of the week, season and products that pair well together.

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Retail & digital

LOWE’S LOWEBOT ROBOT OPTIMISES IN-STORE CUSTOMER SERVICE

Lowebot is one of the major players in the store of tomorrow and provides personalized help to customers. In fact Lowebot helps the customers find in which part of the store is the product they are looking for. It’s like a directory of the products that the store holds.

After having informed customers, Lowebot goes with them leading the way to the right shelf. This kind of device improves quality of the service, concentrates employees attention on other tasks and makes their work more valuable.

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Retail

HUAWEI LOOKS AFTER THEIR IMAGE IN EUROPE

Is a connected packaging with scannable QR code to access to tire description and advices, interesting for Michelin?

At the beginning of July, Huawei launched its largest store outside China in Madrid city center. The 1100 metre square store is dedicated to technological experience and know-how as opposed to the classic sales stores. The first floor is composed of several entertainment technology features such as a virtual wall upon entrance which, via sensors, reproduces the movements of people passing by.

The second however is dedicated to products and services. To recognize its employees, there is also a customer center integrated in the flagship store, where customers can see staff working on products behind a glass window. This store has been designed to put products in an ecosystem to highlight them.

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Best of altavia’s production For l’oréal

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YOGA DAY EVENT FOR GARNIER

Serbia

Altavia Serbia adapted the artwork and produced yoga mats for the Garnier event at Crowne Plaza Hotel Belgrade organized by L’Oréal Balkan CPD

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ARMANI SUMMER STAGING

Greece

Altavia Hellas adapted the artwork and produced the Summer Stagings for Italian Sun by Armani.

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IT COSMETICS CREAM CAMPAIGN

Germany

Altavia Deutschland produced these laptop stickers for IT Cosmetics.

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PROMOTIONAL MATERIALS FOR GARNIER

Bulgaria

Altavia Bulgaria produced POS, billboard and label for Garnier. Some are included as regular products: wobblers, dividers, and Front Gondola branding which are part of standard materials catalogue. And some non-standard : paper bags and cardboard displays. All materials are produced with certified paper.

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LANCÔME SUMMER STAGING

Greece

Altavia Hellas adapted the artwork and produced this staging for Summer Promotion.

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SELFIE WALL FOR NYX

Belgium

Altavia Act* made a selfie wall for the « Glow Job Station Festival » for NYX.

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Best of altavia’s design, prepress and digital For l’oréal

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FRAGANCE BOX FOR VALENTINO

Belgium

Altavia Act* designed and produced a box for the new fragrance by Valentino for men and women, they decided to go for a 3D varnish and a mat lamination

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GARNIER MICELAR WATER

Kazakhstan

Altavia Turan designed and produced this Micelar Water brand zone.

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ELSEVE DREAM LENGTH SAMPLE BOX AND BEAUTY BOX

Kazakhstan

Altavia Turan designed and produced ELSEVE Dream Length sample box and Beauty BOX with the same construction made from corrugated carton.

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SKINCEUTICALS BROCHURE

China

Altavia China designed and produced a borchure for Skinceuticals composed by 6 sides

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Thank you!

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