L'Oréal Trends & Innovation #33

RETAIL TRENDS NEWSLETTER

OCTOBER 2021

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9 November 2021

This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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9 November 2021

RETAIL

Amazon launches its first 4-star retail outlet in the UK ❑ Amazon has launched its first non-food 4-star store

outside the US in a shopping center near London, marking another stage in its experimentation with physical retail formats.

❑ The name selected for the store, Amazon 4-star,

was chosen because every item stocked has been given more than four stars by customers. This is the first Amazon 4-star store outside the US, where there are already more than 30 and 2000 of its most popular and best-rated products to be sold.

❑ Products in the store will be marked with digital

tags containing the item’s price, average star rating and the number of customer reviews. Customers will also be able to collect items ordered online as well as return items without the need for packaging and labels.

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9 November 2021

RETAIL & CSR

This IKEA Store in Thailand Has Transformed Into A Circular Shop ❑IKEA is promoting in Thailand the movement of the circular economy that encourages the extended life and use of materials and products as long as possible by means of sharing, reusing, refurbishing and recycling all with the purpose of reducing production.

❑The Swedish home and furniture giant is now trying to encourage its Thai consumers to actively bring any IKEA product that they no longer need to the store where IKEA will estimate its price and then pay them in the form of a gift card. ❑Other key pledges that IKEA has made globally include turning at least 50% of its in-store menus plant-based by 2025, which will have a huge impact on lowering its food-related emissions.

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9 November 2021

RETAIL

Netflix opens Squid Game pop-up store where fans can play the games ❑ On October 2nd, Netflix unveiled a pop-up store at Rue d'Alexandrie in Paris, France. The store, which they called Squid Game Experience Center, lets visitors experience the games played in the show as a type of immersion in the depth of the show. ❑ The pop-up videos have since gone viral on TikTok, with people sharing what happens once they enter the store. The pop-up store was only open for two days and proved an instant hit with fans of the Korean-language show. ❑ As the show's popularity only grows, fans should keep an eye on their country's Netflix Twitter account for updates and more information on possible locations and dates due to the successful communication campaign done by Netflix for the launch of the Pop-up store in Paris.

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9 November 2021

RETAIL & DIGITAL

Tim Hortons is Introducing Smart Waste Bins with Image Recognition Tech ❑ Tim Hortons is piloting artificial intelligence-

assisted technology at select restaurants across Canada with the goals of providing recycling and composting education for guests and driving increased recycling and diversion rates.

❑ Waste bins at 12 restaurants across Canada will

be equipped with a screen and product image recognition technology to identify packaging items that guests scan. The screen provides guidance to guests on whether the items they scanned can be recycled or go into the compost bin or should go in the waste bin.

❑ Tim

Hortons is also partnering with TerraCycle's zero-waste platform Loop to pilot a program that will give guests the option of paying a deposit and receiving reusable and returnable cups or food containers so they can help the brand on their mission to reduce single-use waste.

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9 November 2021

RETAIL & DELIVERY

The Body Shop Offers Same-Day Delivery ❑The Body Shop is partnering with on-demand delivery platform Instacart to enable same-day fulfillment of online purchases from its 165 stores in the United States and Canada. Customers can place orders on the Instacart site and mobile app from the Body Shop’s full assortment of body and skin care products and gifts for delivery to their door in as fast as one hour. ❑For all orders placed, an Instacart shopper will pick, pack and deliver the order within the customer’s designated time frame, whether they choose to receive it in as fast as an hour or schedule their delivery in advance. Contactless delivery is also available with Instacart’s "Leave at My Door" delivery option. ❑Moreover, customers can track order progress and communicate with Instacart shoppers every step of the way, by using the Instacart app or website.

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9 November 2021

Best of Altavia’s production For L’Oréal

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9 November 2021

LA ROCHE POSAY PODS BRANDING (1/2) Middle East

Altavia Middle East managed the branding of La Roche Posay pods for the 2020 Dubai Expo.

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9 November 2021

LA ROCHE POSAY PODS BRANDING (2/2) Middle East

Altavia Middle East managed the branding of La Roche Posay pods for the 2020 Dubai Expo.

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9 November 2021

LANCÔME STAGING Greece

Altavia Hellas managed the production of pos for Lancôme’s staging.

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9 November 2021

GARNIER GREEN PODIUM Croatia

Altavia Hrvatska managed the production and installation of the Garnier Green Podium for the Greencajt Festival.

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9 November 2021

KIELH’S CHRISTMAS BOXES Canada

Altavia Prodity managed the production of Christmas boxes for Kielh’s.

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9 November 2021

VICHY SHOPWINDOWS Croatia

Altavia Hrvatska managed the production and installation of window decorations for the launch of Neovadiol.

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9 November 2021

DIA LIGHT BAGS Baltics

Altavia Baltics managed the creation and production of Dia Light bags.

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9 November 2021

ESSIE CHRISTMAS CALENDARS Canada

Altavia Prodity managed the production of Christmas calendars for Essie.

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9 November 2021

YSL POS Kazakhstan

Altavia Turan managed the production of Yves Saint Laurent pos.

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9 November 2021

MATRIX BOXES Ukraine

Altavia Ukraina managed the production of cardboard boxes for Matrix.

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9 November 2021

BLACK OPIUM STAGING Kazakhstan

Altavia Turan managed the staging of The Black Opium Campaign.

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9 November 2021

REDKEN BOXES Ukraine

Altavia Ukraina managed the production of cardboard boxes for Redken.

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9 November 2021

KERASTASE CHRISTMAS BOXES Italy

Altavia Italy managed the production of Christmas bags for Kérastase.

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9 November 2021

Best of Altavia’s design and digital work

For L’Oréal

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9 November 2021

SKINCEUTICALS BOXES China

Altavia China managed the packaging design for SkinCeuitcals.

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9 November 2021

NYX BOXES Romania

Altavia Romania managed the creation and production of boxes for NYX products.

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9 November 2021

TRUE MATCH 15th ANNIVERSARY BOXES Baltics

Altavia Baltics managed the creation and production of True Match boxes.

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9 November 2021

HR WEBSITE BANNERS China

Altavia China managed the creation of website banners for HR brand.

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9 November 2021

MAYBELLINE BOXES Romania

Altavia Romania managed the creation and production of boxes for Maybelline Mascara.

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9 November 2021

THANK YOU

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9 November 2021