Altavia L'Oréal Monthly Innovation Newsletter #29

Retail trends newsletter January 2021

February 8, 2021

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

DO NOT HESITATE TO CLICK ON THESE ICONS TO ACCESS THE WEB LINKS AND VIDEO CONTENT! February 8, 2021

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Retail & digital

Cosmetify launches beauty price comparison app ahead of Black Friday ❑ Cosmetify has launched a beauty price comparison app that lets users compare the prices of over 400K products from popular UK retailers including ASOS, Boots, Cult Beauty, Feel Unique, Harvey Nichols, John Lewis, Look Fantastic and Selfridges, among other brands.

❑ That said, shoppers will now be able to pick their favorite products, create wish-lists, as well as search and compare prices by scanning barcodes while browsing in-store. This new feature will give the user access to the cheapest option to purchase. Also, users can sign up for price drop and sale alerts, stock alerts and be the first to know about any new offers. ❑ This app is available for free on both iOS and Android and will be adapted for the US market in the near future.

ALTAVIA PRESENTATION

February 8, 2021

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Retail & CSR

LEVI'S IS LAUNCHING A BUYBACK AND RESALE PROGRAM ❑ Levi’s SecondHand is a buy-back and resale program created by Levi’s to allow customers to buy pre-owned Levi’s pieces directly from the brand. ❑ The program will see broken-in, but still wearable, Levi's denim pieces revived and re-sold to extend their life, taking way from what Levi's and econsignment company ThredUp cite as the 64% of the 32 billion garments produced each year that end up in a landfill. ❑ Through the program, customers can sell their used Levi's denim pieces back to the brand at participating Levi's stores in exchange for gift cards worth $15 to $25 that can be used for future purchases. Items that are too well-worn to resell will be exchanged for a $5 credit and recycled in partnership with Renewcell, a clothing recycling company.

ALTAVIA PRESENTATION

February 8, 2021

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Retail

Harmay Market blurs the line between luxury and commodity ❑ In Shanghai’s Xintiandi neighborhood, the new Harmay Market by AIM Architecture fills the liminal space between the everyday and aspirational. ❑ The design concept merges Super Market with a modern-day cosmetics store, allowing customers to browse and explore. Drawing on a utilitarian aesthetic, the signage and wayfinding by Studio Ongarato references the universal supermarket signage language, reinterpreting check out aisle lamps and slide in price tags to create a suite of elevated supermarket aesthetic sign types. ❑ The retail philosophy is one focused around creating a beautiful life through luxurious and immersive experiences. Minimal and wellcrafted interiors by AIM Architecture echo the sentiment of spaciousness and solitude where customers are given full control to explore.

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February 8, 2021

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Retail & Digital

Kaushik Velendra launches Made-toOrder online experience ❑ Londoner Kaushik Velendra, a young designer who managed to win the approval of Anna Wintour - the notoriously hard-to-please editor of Vogue, has made its debut online by launching his Made-to-Order services. ❑ Not only his platform will allow customers to view and shop current and past collections, but it will also present the opportunity of booking one-on-one appointments with the creative director, who’s known for creating impactful designs and reshaping the idea of modern menswear. ❑ By offering online consultations with Velendra to bring tailor-made pieces to life, the e-commerce experience will bring the personal and intimate customer services experience that sits at the heart of the brand, to the customers’ homes.

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February 8, 2021

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Retail & CSR

Absolut Set to Unveil Fully Recyclable Paper Bottles ❑ ABSOLUT has been collaborating with Paboco, the paper bottle company, for over a year on the design of the prototype bottle — which consists of 57 percent paper and 43 percent recycled plastic (PET) barrier.

❑ Using a pulp formula with a strong fiber network, the bottle has been designed to withstand the pressure from CO2, while the thin PET barrier layer prevents water vapor and oxygen transmission. The pulp is sustainably sourced and will carry the FSC 100 percent label. ❑ The plastic layer is still necessary to provide a barrier layer for the liquid. In Absolut’s prototype, it is made from 100% recycled content.

❑ According to Absolut, once the prototype will be successfully tested, TAC will move to the next stage of development, working towards the ultimate goal of a fully bio-based bottle.

ALTAVIA PRESENTATION

February 8, 2021

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Best of altavia’s production For l’oréal

February 8, 2021

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YVES SAINT LAURENT TENT SHELF Altavia Iberica managed the production of the element for the tent shelf. It is made of methacrylate and contains three pieces adaptable to different sizes and shelfs

February 8, 2021

Spain

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LA ROCHE-POSAY POS DISPLAYS

Canada

Altavia Prodity managed the production of Pos displays for the launch of Effaclar Serum

February 8, 2021

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VICHY POS DISPLAYS Altavia Ukraine managed the production of Pos displays without using PVC materials

February 8, 2021

Ukraine

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CERAVE Altavia Iberica managed the production of this carboard glorifier, with special design for stock and product sample

February 8, 2021

Spain

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SHOP WINDOW - SKINCEUTICALS Altavia France managed the production of shop window material to be exhibited in pharmacies

February 8, 2021

France

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WINDOW AND IN-STORE DECORATION FOR L’ORÉAL ACD

Greece

Altavia Hellas managed the production of window and floor stickers to decorate pharmacies all over Greece

February 8, 2021

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PRE-PACK FRUCTIS HAIR FOOD WATERMELON

Bulgaria

Altavia produced a pre-pack for CPD division, to introduce the new product Fructis HF Watermelon

February 8, 2021

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IT COSMETICS Altavia Iberica managed the production of Cardboard furniture. The upper part is Interchangeable due to magnets.

Spain

Only the upper part is produced depending on the campaign, giving savings and best timing to the customer.

February 8, 2021

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CHRISTMAS INSTORE DECORATION FOR L’ORÉAL ACD

Greece

Altavia Hellas managed the production and installation of ACD Christmas decoration in pharmacies all over Greece

February 8, 2021

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Best of altavia’s design, prepress and digital work For l’oréal

February 8, 2021

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LA ROCHE-POSAY BOX Altavia Romania managed the design, the adaptation as well as the production of a carton box for the New Anthelios EcoTubes Hydrating Lotionsdesign

February 8, 2021

Romania

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POS MASK DISPLAY Altavia managed the pre-press as well as the production of POS display in Mira shop

February 8, 2021

Bulgaria

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IDÔLE POS DISPLAY

Croatia

Altavia Croatia managed the design, prepress, and production of POS display for Idôle – Lancôme.

February 8, 2021

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VICHY HA FILLER CAMPAIGN

Belgium

Altavia Act* managed the development of videos and static elements for different social networks for the Vichy HA Filler promotional campaign

February 8, 2021

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INFLUENCER BOX Altavia managed the design and production of special influencer box

February 8, 2021

Bulgaria

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LA ROCHE-POSAY WINDOW AND IN-STORE DECORATION

Croatia

Altavia Croatia managed the prepress, the production as well as the installation of La Roche-Posay window and in-store decoration in pharmacy

February 8, 2021

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Thank you!

February 8, 2021

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