Altavia L'Oréal Monthly Innovation Newsletter #26

Retail trends newsletter OCTOBER 2020

November 6, 2020

ALTAVIA

This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

DO NOT HESITATE TO CLICK ON THESE ICONS TO ACCESS THE WEB LINKS AND VIDEO CONTENT! November 6, 2020

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Retail

Luxer One Lockers Usher in a New Era of No-Contact Retail

The way consumers order, and pick-up products is being changed by both short-term and long-term solutions that are being crafted to support contact-free experiences, including smart retail lockers. American company Luxer One created smart lockers for retailers inspiring nocontact experience that can be had around the clock.

These modular lockers are the latest innovation in the buy-online-pickupin-store (BOPIS) business model, offering retail customers comfortable and convenient 24-hour, no-contact, self-service retrieval and return access using superior technology.

"For the customer, it means fast, safe and secure pick-up and return processes that can be done without contact. For the retailer, smart lockers pave the way to a better bottom line due to reduced labor costs; and the technological upgrade allows them to compete in a similar arena with online giants like Amazon“ said Arik Levy, founder and CEO of Luxer One. ALTAVIA PRESENTATION

November 6, 2020

ALTAVIA

Retail & tech

FRAGRANCE VENDING MACHINE AT GALERIES LAFAYETTE IN PARIS

This summer the very first tailormade vending machine landed exclusively in the ‘La Coupole’ building at Galeries Lafayette Paris Haussmann by & Other Stories.

Developed by The Laboratory, the machine will dispense selected products from the retailer’s popular bath and body line in four fragrances: Perle de Coco, Punk Bouquet, Sicilian Sunrise and Arabesque Wood.

Customers will be able to purchased hand soap, hand cream, roll-on perfumes and edt from the pilot machine, which if successful, will be scaled to other stores.

This project is a collaboration between & Other Stories and The Laboratory, H&M Group.

ALTAVIA PRESENTATION

November 6, 2020

ALTAVIA

Retail & ECO

H&M will let people convert old clothing items into new ones

The Sweden-based retailer H&M is about to start giving consumers at its Stockholm store the option to turn in used garments that it will then transform into one of three different clothing items.

Customers will be able to bring in a garment they don't want, which will be cleaned and put into a machine called Looop. The machine will disassemble it, shredding it into fibers that are then used to create new clothing.

The effort comes amid a rising volume of global clothing waste, and growing concern over fast fashion's contribution to it. The company said the recycling process, which can handle more than one garment at a time, doesn't use water or chemicals and sometimes might need "sustainably sourced" raw materials added in, but it hopes to make "this share as small as possible."

ALTAVIA PRESENTATION

November 6, 2020

ALTAVIA

retail & DIGITAL

VIRTUAL MAKEUP TRY-ON APP FOR SHOPIFY

YouCam Makeup,the virtual makeup try-on solution developed by Perfect Corp, has launched a Shopify plug-in, allowing cosmetics merchants using the platform to offer customers AR beauty services.

The application features 25 themed template designs, true-to-life color and texture matching, making for a “hyper-realistic� virtual beauty experience.

Virtual makeup try-on services have been proven to increase customer engagement, and drive conversion by up to 2.5x and lead to a decline in return.

ALTAVIA PRESENTATION

Since the start of the Covid-19 pandemic, Perfect Corp has taken a range of actions to support cosmetics retailers. In March, for example, the company temporarily offered beauty brands access to a complimentary AR live training service so that they could keep their employees up to date from a distance .Later, when brick-and-mortar stores began to reopen, the company also introduced new non-touch features to its in-store try-on solution.

November 6, 2020

ALTAVIA

retail & eco

FIRST REFILLABLE RETAIL BEAUTY OUTLET IN AUTRALIA

Australian retailer Foile has launched the nation’s first refillable beauty outlet. Foile concept store in Sydney offers predominantly skincare products such as serums, cleansers and masques, also including hand and body washes, perfume and a select range of make up.

All Foile Classic products are refillable, which means that once the product is finished the customer is encouraged to bring the bottle back to refill on the spot in store. Foile Friends is a premium range featuring ten luxury brands.

The Australian retailer was the first one to offer refills for these brands and will leverage from their strategic strengths. Mukti for example, will repurpose the packaging back into their supply chain and a program will be offered in store for other packaging from skincare or cosmetics to ensure it is recycled efficiently.

ALTAVIA PRESENTATION

November 6, 2020

ALTAVIA

Best of altavia’s production

For l’oréal

November 6, 2020

ALTAVIA

BIotherm Blue Therapy Box

Belgium

For the renovation of the Biotherm Blue Therapy Red Algae range, Altavia Act* developed a box for the press presentation. The box was produced with a new die-cutting shape and with printed cardboard insert.

November 6, 2020

ALTAVIA

INSTORE DECORATION FOR LANCÔME IDÔLE Altavia Bulgaria managed the production of instore decoration for Lancôme Idôle perfume launch in Douglas shops.

November 6, 2020

Bulgaria

ALTAVIA

GARNIER OLIA FLOOR STAND Altavia Romania managed the production of a floor stand for Garnier Olia.

November 6, 2020

ROMANIA

ALTAVIA

VICHY TV SHOWS Altavia Hellas produced a beauty setting for Vichy to be placed on different presentation spots for TV shows in Greece.

November 6, 2020

Greece

ALTAVIA

BACK TO COOL BOX Altavia IbĂŠrica produced Welcome Back lunch boxes and sent them to participants taking their trainings online.

November 6, 2020

Spain

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CERAVE DUPLOS

Spain

Altavia IbĂŠrica managed the production of Cerave DUPLOS cardboard that included two products and had no plastic window nor pl astic finishing.

November 6, 2020

ALTAVIA

LA ROCHE-POSAY GLORIFIER Altavia Ukraine managed the production of a glorifier for La Roche-Posay.

November 6, 2020

Ukraine

ALTAVIA

MATRIX BOXES

Ukraine

Altavia Ukraine managed the constructive development and the production of cardboard boxes for Matrix.

November 6, 2020

ALTAVIA

KÉRASTASE BAGS

Ukraine

Altavia Ukraine managed the production of Kérastase bags and brochures.

November 6, 2020

ALTAVIA

LANCÔME IDÔLE BOX Altavia Iberica managed the production of hard cardboard boxes with silver on top and text for Lancôme Idôle.

November 6, 2020

Spain

ALTAVIA

LANCÔME IDÔLE INTENSE For the launch of Idôle Intense, Altavia Ibérica produced a floor stand and proposed to include a motion sensor to align creatively with the claim “Bright the world with Idôle”

November 6, 2020

Spain

ALTAVIA

KÉRASTASE LEAFLET WITH SAMPLES Altavia Paris managed the production of leaflets with samples for Kérastase to be distributed in Sephora shops

November 6, 2020

France

ALTAVIA

SHOP WINDOW AND INSTORE DECORATIONS FOR VALENTINO PERFUME LAUNCH

Croatia

Supporting L’Oréal Luxe Division for the launch of the new Valentino Voce Viva perfume, Altavia Croatia managed the production and installation of decoration elements in stores throughout Croatia

November 6, 2020

ALTAVIA

L’ORÉAL OFFICE DECORATION

Croatia

Supporting L’Oréal Luxe division in the launch of the new Valentino Voce Viva perfume, Altavia Croatia managed the production and installation of decoration elements in L’Oréal offices in Zagreb, Croatia.

November 6, 2020

ALTAVIA

Video for SKINCEUTICALS HYALURONIC ACID INTENSIFIER

China

Altavia China managed the production of SkinCeuticals Hyaluronic Acid Intensifier campaign video.

November 6, 2020

ALTAVIA

Best of altavia’s design, prepress and digital work

For l’oréal

November 6, 2020

ALTAVIA

PRO LONGER AMPOULES BOX Altavia Paris created a box intended to contain ampoules with a polypropylene sleeve giving a blurred effect.

November 6, 2020

France

ALTAVIA

design for skinceuticals intensifier Altavia China carried out the design for SkinCeuticals Intensifier brochure, banner and landing page.

November 6, 2020

China

ALTAVIA

Vichy landing page design Altavia China created the design for Vichy landing page.

November 6, 2020

China

ALTAVIA

Thank you!

November 6, 2020

ALTAVIA