L'Oréal Trends & Innovation #32

Retail trends newsletter MAY - June 2021

29-Jun-21

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

DO NOT HESITATE TO CLICK ON THESE ICONS TO ACCESS THE WEB LINKS AND VIDEO CONTENT! 29-Jun-21

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Retail

BOMBAY SAPPHIRE OPENS SUPERMARKET AT THE DESIGN MUSEUM IN LONDON

❑ As museums and art spaces remained closed during Covid, the Design Museum has teamed up with BOMBAY SAPPHIRE gin and designer Camille Walala to reopen the museum’s High Street Shop with the vital message that creativity is an essential part of being human and should be accessible to everyone. ❑ For five days, wrapped in Camille Walala's unique visual style of bold patterns and colors, Supermarket, an installation by BOMBAY SAPPHIRE and the Design Museum, has arrived at the museum’s Kensington High Street home, stocking its shelves with essential items packaged in artworks created by a line-up of emerging artists. ❑ The full range was available to buy in store at the Supermarket as well as online via designmuseumshop.com. All proceeds from sales went to the Design Museum’s new Emerging Artist Access Fund – a new ‘pay it forward’ scheme that distributes free Design Museum tickets to up-and-coming artists and designers.

ALTAVIA PRESENTATION

29-Jun-21

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Retail & DIGITAL

UK-Based Grocer Co-op Expands Checkout-Free Trial To 30 Stores

❑ The UK-based grocer Co-op is a network comprised of over 2,500 convenient stores and supermarkets. In light of the pandemic, the retailer will be expanding its checkout-free, pay-in-aisle technology to 30 locations throughout England, Scotland and Wales. ❑ Now, shoppers can use their mobile app to scan items themselves. Upon leaving, the total amount due will be deducted from their Apple or Google Pay. Even before COVID-19, the use of cash in-stores was beginning to drop. ❑ In fact, a report from Co-op states that the use of contactless payments, like cards, make up more than 50% of the transactions.

The pandemic is simply accelerating this retail evolution, requiring in-store spaces to help limit the number of face-to-face interactions.

ALTAVIA PRESENTATION

29-Jun-21

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Retail & DIGITAL

LVMH, RICHEMONT AND PRADA UNITE BEHIND A BLOCKCHAIN CONSORTIUM

❑ Luxury leader LVMH is joining forces with Prada Group and Cartier (Richemont Group) to create a blockchain platform, an upand-coming computer protocol, in the name of better traceability of products sold, and is calling on the entire industry to join them. ❑ Aura Blockchain Consortium, a secure digital format, will give customers, thanks to a digital certificate, direct access to the history of the product they buy - from its design to its distribution and its certificates of authenticity. ❑ Bulgari, Cartier, Hublot, Louis Vuitton and Prada are already active on the platform and "advanced discussions" are underway with other brands of the founding groups but also with independent brands.

ALTAVIA PRESENTATION

29-Jun-21

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Retail & CSR

The Body Shop Canada Opens New Vancouver Concept Store

❑ The Body Shop has opened a new concept store in Vancouver’s Pacific Center. The store has been transformed into an activist workshop that encourages visitors to explore, recycle products and discover how, together, they can fight for a fairer and more beautiful world. ❑ The new store also has been outfitted with sustainable store fixtures like reclaimed wood and recycled plastics to help minimize its environmental footprint. Also, worktop surfaces are manufactured from 100-percent recycled material destined for landfill. ❑ At the in-store activism corner, consumers can discover the brand’s activist roots as well as campaign for social change around issues ranging from gender equality to fighting cosmetic animal testing. Consumers also can find out how they can get involved and take a stand with The Body Shop’s global and local collective of fearless activists.

ALTAVIA PRESENTATION

29-Jun-21

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Retail & CSR

THIS PACKAGING DESIGN GIVES THE K-BEAUTY INDUSTRY THE MAKEOVER IT NEEDS TO BE MORE SUSTAINABLE! ❑ K-beauty brand, Kolmar Korea, incorporates sustainable products into its company with an eco-friendly packaging design. With Kbeauty on the rise, Kolmar Korea stands out globally with its paper packaging for cosmetic products. ❑ The sustainable technology, dubbed Paper Tube, is made with a reinforced waterproof layer of coated paper, which prevents the packaging from getting soggy. This has been the main reason that beauty companies shy away from paper containers. Kolmar Korea, however, has invested in the coated technology, which can also withstand the weight of up to 50 kilograms (110 pounds). ❑ For consumers, the Paper Tube grants easy access to every last drop of product. Eighty percent of the eco-friendly and easy-tomold packaging is made of paper, unfortunately excluding the plastic cap.

ALTAVIA PRESENTATION

29-Jun-21

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Best of altavia’s production For l’oréal

29-Jun-21

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ANTHELIOS BODY EVENT

Greece

Altavia Hellas managed the staging of the Anthelios Body event

29-Jun-21

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MAYBELLINE BARQUETS

Ukraine

Altavia Ukraina managed the production of Maybelline barquets made from 100% eco material

#CSR

29-Jun-21

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LA ROCHE-POSAY STAND

UAE

Altavia Middle East managed the branding of La Roche-Posay stands, to be put in the Dubai Mall

29-Jun-21

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BIOTHERM LEAFLET SAMPLE HOLDER

Italy

Altavia Italia managed the production of a leaflet sample holder for Biotherm

29-Jun-21

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SHOP WINDOW DECORATION

Croatia

Altavia Hrvatska managed the production and installation of shop window decoration in pharmacies in Croatia and Slovenia for the launch of the Mineral 89 Probiotic

29-Jun-21

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GARNIER GREEN BEAUTY BOX

Baltics

Altavia Baltics managed the direct printing on boxes for the Garnier Green Beauty campaign

#CSR

29-Jun-21

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LA ROCHE-POSAY BOX

Belgium

Altavia ACT* managed the production of La Roche-Posay box

29-Jun-21

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LA ROCHE-POSAY BROCHURE

Baltics

Altavia Baltics managed the full color printing on La Roche-Posay brochures with four different blocks inside

29-Jun-21

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NYX BOX

UAE

Altavia Middle East managed the production of boxes for the NYX Ramadan PR campaign

29-Jun-21

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LANCÔME BROCHURE

Italy

Altavia Italia has managed the production of Lancôme brochure

29-Jun-21

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LA ROCHE-POSAY FOLDER

France

Altavia Paris managed the production of La Roche-Posay folders for pharmacists to accompany patients going through chemotherapy and anti-cancer treatments

29-Jun-21

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SHOP WINDOW AND INSTORE DECORATION

Croatia

Altavia Hrvatska managed the production and installation of decoration elements in stores throughout Croatia supporting L`Oréal LUXE for the launch of the YSL Libre perfume

29-Jun-21

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LA ROCHE-POSAY, & VICHY VIDEO CARDS

Belgium

Altavia ACT* managed the production of video cards for DCA brands. When opening the card, the video starts playing automatically. The users can also use the buttons manually to restart or pause the video

29-Jun-21

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Best of altavia’s design, prepress and digital work For l’oréal

29-Jun-21

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MEN EXPERT L’ORÉAL PARIS GIFS

Greece

Altavia Hellas managed the design and production of gifs for the celebration of Father’s Day digital campaign

29-Jun-21

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ELSEVE ROUND INFLUENCER BOX

Belgium

Altavia ACT* managed the design and production of round influencer box for Elsève

29-Jun-21

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CERAVE CAROUSEL

Croatia

Altavia Hrvatska created these carousels for CeraVe

29-Jun-21

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VICHY SAMPLING ENVELOPE

Croatia

Altavia Hrvatska managed the pre-press and production of sampling envelope for Vichy

29-Jun-21

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NYX BRAND MATERIALS

Greece

Altavia Hellas managed the design and production of brand materials for the opening of a new NYX corner inside a shopping mall

29-Jun-21

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SAMPLING CARDS

China

Altavia China managed the design and mass production of SkinCeuticals sampling cards

29-Jun-21

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YSL STAGING MATERIAL

Croatia

Altavia Hrvatska managed the design, the pre-press and the production of YSL staging material

29-Jun-21

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GARNIER FRUCTIS WATERMELON BOX

Belgium

Altavia ACT* managed the design and production of Garnier Fructis box in the shape of a watermelon slice

29-Jun-21

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Thank you!

29-Jun-21

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