South Salem Community Advantage Magazine December 2023 by Active Media Publishing Group

SOUTH SALEM DEC 2023/JAN 2024

COMMUNITY ADVANTAGE

Your LOCAL TREES PLUS

TREE EXPERTS AD & ARTICLE INSIDE

SEASONAL

BUSINESS FEATURE

THE ANGLE

The Legend of Santa Claus

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SEASONAL

THE HISTORY OF SANTA CLAUS

The Magical Legend of Santa Claus 1600 years in the making

By Robert Matsumura, Contributing Writer

s the holiday season rolls around, Santa Claus assumes center stage. But where exactly did this rotund, jovial old man in a red suit originate, and how did he become the iconic symbol of Christmas that he is today? In truth, the history of Santa Claus is a fascinating tale that intertwines folklore, legends, and a sprinkle of entrepreneurial ingenuity. Santa Claus, as we know him today, traces his roots back to a number of historical figures, each contributing to the contemporary version we know and love. Perhaps the earliest inspiration for Santa Claus was Saint Nicholas, a Christian bishop of the 4th century, renowned for his acts of kindness and gift-giving. In time, Saint Nicholas became the patron saint of children, sailors, merchants, archers and brewers, among others. In the British Isles, a character known as Father Christmas emerged during the mid-17th century and was frequently depicted as a bearded man garbed in green, symbolizing the spirit of the season. By the 18th century, however, the concepts of Father Christmas and Saint Nicholas merged, resulting in a hybrid figure that blended elements from both traditions. The American version of Santa Claus began to take shape in the 18th century. Influenced by Dutch and German settlers, the name “Santa Claus” evolved from the Dutch term “Sinterklaas.” During this period, “A Visit from St. Nicholas” (commonly known as “The Night Before Christmas”), a poem published in 1823, played a pivotal role in shaping the modern image of Santa. This poem described Santa

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as a rotund gift-giver in a red suit who utilized chimneys rather than the front door for his Christmas visits. The poem, attributed to Clement Clarke Moore, established not only Santa’s magical nighttime journey around the world delivering toys to children, but specified his vehicle of choice as a sleigh powered by eight reindeer with specific names and attributes. Also introduced in the poem was the idea of Santa monitoring children on his “naughty and nice” list and filling stockings accordingly. The classic image of Santa Claus in a red suit with a white beard was tweaked further in the 1930s due to a marketing campaign by Coca-Cola. The company’s advertisements depicted Santa as plump, rosy-cheeked, and garbed in a red and white outfit and hat. Although Santa had been portrayed in robes of other colors prior to this marketing campaign, CocaCola’s version of Santa Claus was embraced by the popular imagination and remains the image we associate with him to this day. As the holidays roll around, and images of Santa Claus abound, know that, like so many things in life, Santa has evolved from his ancient origins as Saint Nicholas and Father Christmas, to the iconic figure of Christmas cheer crafted by an imaginative poet and creative corporate advertising. One thing is for certain, whether you’re a child or an adult, the holidays would not be the same without Santa, his reindeer and the spirit of the season that he represents to so many around the world!

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BUSINESS FEATURE

TREES PLUS

Safe, Beautiful Trees Your professional, local tree specialists By Dennis McNabb, Staff Writer Photos By Carly Carpenter

ne of the great benefits of living here in the beautiful Pacific Northwest is the abundance of rich and verdant woodlands. The problem is, we take a lot of it for granted. We assume that the more mature the tree, the less human intervention is required. That’s not always the case though. Mature trees, just like shrubs and bushes, require regular maintenance. Fortunately, we have professional tree care specialists in the area like Trees Plus, who excel in this kind of work. Owners Maria and Leo Cervantes have more than 15 years of experience in forestry. Leo is also a firefighter! Together, they lead this team of residential tree experts on a mission to serve homeowners and business owners throughout the community. And it’s not just about keeping your trees healthy and beautiful. That is their priority, but more than that, it’s also about protecting people, property, and investments. According to a report by OSHA, there are over 100 landscape and tree fall fatalities every year! That number would be significantly less

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if everyone in the country could employ Trees Plus for regular pruning and maintenance. In their natural state, forests are complex ecosystems with millions of interdependent organisms working in conjunction to keep a healthy and sustainable balance. That said, trees are still susceptible to catching diseases, being attacked by beetles and other pests, struggling against the effects of drought, and more. Deep in the woods, none of that poses a problem to homeowners. Trees fall, it’s part of the cycle, the circle of life. But when those trees are next to homes, it can be incredibly dangerous. One call to Trees Plus can not only save the lives of your trees, it can save the lives of your family! Tree care and maintenance for residential and small commercial properties,

pruning and removal, brush clearing and removal, storm debris cleanup, stump grinding; they do it all and more! That dead tree on your property you’ve been keeping your eye on, or even that healthy tree with the diseased limb; don’t wait for it to fall on your house! And don’t hire some fly-bynight operation boasting the lowest prices in town. This is the kind of job that requires years of experience and

expertise, and you want to use someone who has a proven track record, and a reputation you can rely on. Trees Plus is quick to respond, highly professional, detail-oriented, and respectful of both you and the environment. They will always do right by both. And Trees Plus, as an organization, is growing. They are looking now to bolster their teams with qualified individuals. Local certified arborists and

estimators are needed, as well as tree climbers. So if you fit that bill, now is the time to call. Living in the Pacific Northwest, we get to enjoy some of the most amazing and lush greenery that exists in the country. But trees and houses don’t mix, and if it comes down to it, the house is going to lose every time! Don’t fall into that trap of thinking that nature will take care of itself. Call Leo and Maria, and sleep better tonight knowing that you’ve done your due diligence to keep your family and property safe. And for Spanish speakers, Leo and Maria are bilingual! At Trees Plus, the customer and their trees always come first! Give Trees Plus a call at 503393-0608. Email them at support@ treesplusnw.com. Or check out their website for more information: treesplusnw.com.

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TAKE THE PLUNGE FOR SPECIAL OLYMPICS OREGON

attress World Northwest will be supporting Special Olympics Oregon via the Polar plunge. They will be donating time, money and TV advertising. In addition, they will be getting donations from their customers. Their main fundraiser, The Polar Plunge, takes place February 24, 11 a.m. at Willamette Park in Portland and a 5k fun run at 10 a.m. “Polar Plunge is your chance to step out of your comfort zone by jumping into an unforgettable experience that directly impacts the lives of Special Olympics Oregon Athletes. By participating you provide 5,000+ Special Olympics Oregon Athletes access to sports, activities, and community,” says Special Olympics Oregon. Why is this nonprofit so important? “Special Olympics Oregon believes in the transformative power and pure joy of

athletic competition. Every day across the state, we help children and adults with intellectual disabilities become athletes and grow a strong, supportive community of advocates. Through year-round training and serious competition, Special Olympics participants journey along a proven pathway to better health, essential life skills and lifelong friendships.” Please help us raise funds by donating online or visiting one of our local stores. We are family-owned and -operated and we strive to greet every customer with a smile, listen to your needs and concerns and give a great overall experience. Get a better night’s sleep and help support your community at the Mattress World Northwest Gresham store located at 1160 NE Burnside Rd. (503-907-0296). They are open every day from 10am7pm or you can order online at mattressworldnorthwest.com.

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“The Muppet Christmas Carol” (1992) Like all Jim Henson movies, “The Muppet Christmas Carol” is an instant classic. Full of many upbeat musical numbers, funny animal characters, solid jokes, heart and humanity, this is a family-friendly take on Charles Dickens’ 1843 novel “A Christmas Carol.” In the classic story, Ebenzer Scrooge, played here by a curmudgeonly Michael Caine, has grown into an old, lonely miser near Christmas. The Ghosts of Christmas Past, Present and Future visit him on Christmas Eve and show him the folly of his ways — choosing money over love, family and friends — and the dire, lonely future that awaits him unless he decides to change. This movie is equally funny and heartwarming as it is a sobering wake-up call to the things that matter most. Also starring Frank Oz, Dave Goelz, Steve Whitmire, Steven Mackintosh, Robin Weaver and more. Rated G — 5 & up due to some scary visuals.

“Home Alone” (1990) By far my favorite Christmas movie, Chris Columbus’ “Home Alone” is a hilarious and heartfelt movie about family and redemption. Kevin McCallister (Macaulay Culkin), troublemaker and the youngest child in a large family, always feels forgotten and resented, and that’s even more apparent when he’s left home alone while his whole family flies to Paris for Christmas. Instead of panicking, Kevin relishes his time alone and becomes more independent — watching inappropriate movies, eating junk food, shooting a BB gun inside, but also grocery shopping and doing laundry. Eventually he runs into local cat burglars Harry and Marv (Joe Pesci and Daniel Stern), who plan to rob his house. And that’s when the fun and chaos escalate into what I consider the greatest prank scenes ever filmed. Scored by John Williams and also starring Catherine O’Hara, John Heard, Kieran Caulkin, John Candy and more. Rated PG for violence and coarse language.

“The Grinch” (2018) Yet another Grinch movie begs the question — how many do we need? Apparently a few more, as this iteration inhabits its own little modern world and adds to the everexpanding Grinch mythology. Narrated by Pharell Williams and starring Benedict Cumberbatch as the Grinch, the story is simple — the Grinch hates Christmas and the Whos want to make it bigger and brighter than ever, much to his annoyance. A nod and protege to Ron Howard’s “A Grinch Stole Christmas” with a scene-stealing Jim Carrey, this movie is fast-paced, quick-witted and incredibly scored. The music, however, is a very modern take, done by Pharrell Williams and including a combo of classic Christmas, pop, hip hop and acapella. Because this is fully computeranimated, the movie has no limits and is a true visual spectacle. Also starring Cameron Seely, Rashida Jones, Kenan Thompson, Mindy Sterling, Angela Lansbury and more. Rated PG for brief rude humor.

Stream these movies where available, or rent from your local movie store, library or rental kiosk.

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BUSINESS FEATURE

ELITE BUYERS NW

Buy, Sell, Trade New store opens in Lancaster

By Olive Gallagher, Contributing Writer Photos by Laurel Bice

uilding a new business and establishing it successfully within a community is a major accomplishment for any entrepreneur. But once that’s accomplished, how many individuals have the determination, courage, and talent to do it all over again? Well, Bryan Fitzgerald, Founder of Elite Buyers, has done just that with the establishment of his second location: Elite Buyers NW - Lancaster, across the bridge from the original successful store in West Salem. As Bryan puts it,”It’s a whole different world, just over the bridge.” The new store, located at 446 Lancaster Drive, Suite B, is right next to Car Toys and has just celebrated its first anniversary. With a broad smile, Bryan expressed a little caution to everyone to not be confused by the vape store just down the road. Just look for the new sign going up that boldly states, “Buy Sell Trade Pawn Shop.” Upon entering, you’ll find, just as you have in the store in West Salem, a well-lit interior with good music playing in the background, a fun atmosphere with a good vibe, and a team of polite, helpful folks dedicated to providing quality service on a “first name” basis. Handling the smooth operation of both locations, Bryan magically manages somehow to be present in

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both stores at the same time, ready to make a good deal and buy, sell or trade pretty much anything from rare Pokemon cards to DVDs, jewelry, silverware or firearms. He also has on hand at any given moment brand new things that come to him from a variety of above-board sources. He gets continuous calls asking for items and never knows what’s going to walk through the door – a part of the business he loves. When asked if there’s any difference in the mix available for sale in the Lancaster location from West Salem, he noted that “while the store offers the same excellent mix of firearms, the Lancaster location has a lot more LEGO®, collectibles and tools!” He emphasized that he trades in things that “are what folks want, not what they need,” and currently finds that only a very small percentage of his customer base are desperate folk, including those who want to sell the literal shirt off their back or are on drugs. Lancaster policies are identical to those of the West Salem store with regard to buying and selling firearms; those policies are based upon a family value system that guides him today, He works closely with the Salem Police and every item carries a serial number. Bryan also works with a software platform that tracks every transaction. Each sale or purchase requires proper identification, and every night reports go to the police department with details of each purchase or sale. Every purchase also has a two-week waiting period while the item is cross-checked with law enforcement. So head across that bridge and check out the Lancaster location. You’ll be glad you did!

We Are Always

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THE ANGLE

TROUT FISHING

The Scoop on Spoons Score big with these time-tested simple lures

a bit upstream of yourself, and do ultra-slow reeling with some ever-so-slight twitches of the rod tip, until you start getting downstream of yourself. At that point, go for the swing — but the money is in the tumbling drift you get when the lure is just in front of you. Your line will draw out in front of the lure, causing it to wobble with an enticing flash, not quite hitting the bottom, but getting into the strike zone.

By Lucas Holmgren, Contributing Writer

rout are a year-round species in Oregon. Whether you fish creeks, rivers or lakes, there is always a place to fish for rainbow, cutthroat and brown trout. Spoons are essentially a metal lure that is bent in a way that causes the lure to wobble or flutter without fully turning over. It is not the same as a spinner, which has a rotating blade. I have used spoons like Kastmasters, Little Cleo’s and my personal favorite, the Al’s Goldfish Neon Blue. Areas where I use spoons are in tidewater, small field creeks, large dam-controlled rivers, small natural rivers and standard “stocker” lakes. There are certain rivers where a spoon doesn’t always get it done, but in my semi-coastal region of Oregon and Washington, I have found consummate success with fishing spoons.

The Technique “The swing” is a proven method for spoon fishing. Cast across the river from yourself, draw the line tight and point your rod tip where your line is heading, and as it gets farther downstream, let it “swing” through the target water. Once it’s below you, reel up. I also “drift” spoons. Essentially, be aware of the flow and depth of the run; then cast 20 TO ADVERTISE WITH US, CALL 503.825.2111

The Gear A small spoon produces the best action when fished with a light leader. The small diameter of 6lb test is my chosen favorite. When it comes to the mainline, I prefer to fish with nothing but 6lb, so I don’t need a uni-knot or a swivel to connect a leader. An ultra-light rod with 6lb test tied directly to the spoon with a Palomar knot is so organic.

Keep in Mind When you are tying a light line to a lure, pull with one hand as far away from the knot as possible, while guiding the knot with your other. This ensures that no harmful stretch is imparted to the line near the knot.

Key Tactics A spoon is a “cover water” lure. Don’t spend all day making the same cast over and over. Move from hole to hole. In lakes, I will cast out as far as I can and vary speed and location. Every day is different. Sometimes it’s a slow retrieve close to the bottom, other days I’m cranking it in fast to where it’s inches below the surface. You simply need to vary your retrieve until you figure out the day’s pattern. Many fish species love to bite spoons, and trout are no exception. Give it a shot!

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