OR DAILY 2018 _ SUMMER MARKET DAY1

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PEOPLE TRENDS

Julia Day from the NPD Group knows what your customers want.

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GEAR APPAREL

Take a peek at the latest apparel styles for trail and town.

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EVENTS BUSINESS & PLEASURE

Fill your days with seminars, meetups, and fun.

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POWERED BY SNEWS

Showtime!

The Demo Experience splashes into Denver with the latest and greatest in summer gear.

The official publication of:

FIRST LOOK Find out who’s new on the show floor! Page 43

1 DAY

J U LY 2 3 , 2 01 8

S U M M E R M A R K E T 2 0 1 8

PEOPLE TRENDS

Julia Day from the NPD Group knows what your customers want.

PAGE

40

GEAR APPAREL

Take a peek at the latest apparel styles for trail and town.

PAGE

49

EVENTS BUSINESS & PLEASURE

Fill your days with seminars, meetups, and fun.

PAGE

83

POWERED BY SNEWS

Showtime!

The Demo Experience splashes into Denver with the latest and greatest in summer gear.

The official publication of:

FIRST LOOK Find out who’s new on the show floor! Page 43

SS19 COLLECTION

VIEW THE NEW SPRING SUMMER 2019 COLLECTION AT BOOTH 52152-UL To book an appointment please contact: E: usa.showroom@∆oules.com T: 917-675-7254 Joulesusa.com

S:10”

THE TOUGHEST COOLER ON TWO WHEELS. INTRODUCING THE TUNDRA HAUL From change of location to weather change, adventure keeps you on your feet. The YETI Tundra® HaulTM is our first-ever wheeled cooler, letting you take Tundra’s legendary toughness and unmatched insulation power the extra mile.

With the StrongArmTM handle and the NeverFlatTM Wheels, our Tundra Haul is the toughest cooler on two wheels. Now, you’ll get there faster and easier than before, letting your adventure roll on.

S:11.5”

UPPER EXHIBIT LEVEL BOOTH #42129

PHOTO CREDIT: STEPHAN WERK

CONTENTS

Day 1 SUMMER MARKET 2018

Alex Keller of Body Glove masters the wobbly and imperfect art of paddleboard yoga.

NEWS

9Overland, Ho!

10Next-Gen Mammut

Battery-powered coolers, rooftop tents, and everything else an overlander needs got an enthusiastic welcome at the Demo Experience. Plus: Paddling goes crazy for inflatables with blow-up SUPs and kayaks.

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At the top of new CEO and General Manager of Mammut North America Joe Prebich’s to-do list: introducing the iconic Swiss brand to the next wave of outdoor lovers.

“THE INDUSTRY FAR OUTSTRIPS EVERY OTHER USER OF THE OUTDOORS ON ECONOMIC IMPACT. ITS POLITICAL IMPACT HAS YET TO BE FELT—UNTIL NOW.” —TIMOTHY EGAN, CONSERVATION ALLIANCE BREAKFAST SPEAKER PAGE 37

FEATURE

22 Journey Over Destination

Forget happy hours: The real relationship-building opportunities lie in riding motorcycles, cycling, and packrafting your way to Outdoor Retailer like these brands do.

PHOTO BY LOUISA ALBANESE

COVER

BOOTH 49022-UL

No fancy sounding pouch, sack or hammock construction. We design and deliver great fitting underwear with lasting performance to keep you comfortable anytime - anywhere!

• QUICK ORDER ASSORTMENTS • E A S Y T O S H O P R E TA I L D I S P L AY S • MAXIMIZED PROFITS

TRUSTED BY THE PROS

Official Base Layer Sponsor

Visit us at TerramarSports.com

STOP BY TERRAMAR BOOTH 49022-UL FROM 10am-12pm TO GET YOUR FREE TRANSPORT® PERFORMANCE TEE WHILE SUPPLIES LAST

CONTENTS 45

Day 1 SUMMER MARKET 2018

70 NEWS

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BACKPACKER announces the créme de la créme of F18.

Insider advice on where to eat, drink, and play.

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Gotta-Have Gear

One retailer shares what caught his eye at the demo.

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A whitewater element injected extra energy into the Demo Experience.

Outdoor styles get stretchier, tighter, and more breathable.

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Exhibitors transform the convention center into an outdoor wonderland.

Take it easy with flowy shapes, one-pieces, and vintage flair.

Women’s Lifestyle

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Check out an eco-friendly shell, featherweight headlamp, and cushy sleeping pad.

Dudes toughen up with workwear lite and embrace the bold look.

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Show Areas

Don’t miss these special spots for new brands, retailers, moms, and more.

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Show Map

Navigate the Colorado Convention Center.

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Performance Apparel

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SHOW PLANNER

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Meet the New Kids

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Hero Shots

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Get to know the show’s firstever exhibitors.

Birth of a Trade Show

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GEAR

SCENE Splashtastic

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Denver Guide

Welcome to ORSM!

Maximize your show with tips for every type of attendee.

Men’s Lifestyle

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Eyewear

Wayfarers, women’s fits, and grippy touches are trending.

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New Product Gallery

An ultralight packraft, folding trekking pole, classy field watch, and 24 more exciting new pieces.

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Best of Booth

From upcycled cork walls to salvaged beetle-kill wood trim, today’s winner turns trash into treasure.

PHOTOS BY COURTESY (4); LOUISA ALBANESE

Editors’ Choice

The laws of gravity don’t apply to everyone.

There’s more to this story. 360° More. Experience it at booth #54037-UL. ©2018 INVISTA. CORDURA® is a trademark of INVISTA for durable fabrics.

PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.

TAILORED FOR CHANGE We’ve rescued 84.7 million plastic bottles from landfills and transformed them into high performance insulation.

Because we believe when something is made for the outdoors, it should also be good for the outdoors. That’s why we’re continuously striving to lessen our impact on the earth. To date, we have produced three insulation technologies made of 100% post-consumer recycled content, striking the perfect balance between performance and sustainability.

Each one elevated. Neither sacrificed. It’s our commitment to being Relentlessly Responsible.

Join us to make change at booth #56006.

NEWS

WHAT’S HAPPENING OUT THERE

Have roof, will carry gear

Revved Up and Ready for Prime Time

Overlanding, OR’s budding gear genre, takes center stage at the Demo Experience. BY RYAN WICHELNS

PHOTOSBY PHOTO BYNICK TK COTE

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ORGET IDYLLIC RESERVOIRS and hour-long drives. This year’s Demo Experience took the pre-show trials to Confluence Park in the heart of the city to highlight all the ways that outdoor and urban get together. The overwhelming message? The outdoors are bigger and more inclusive than you think.

That was obvious from the entrance, where cars and trucks kitted out with overlanding gear showed the industry is big and diverse enough to welcome vehicle-based travel into the mix. It was called the Overland Experience, and off-road-ready vehicles from Subaru and Jeep, mounted with Tepui Tents and outfitted with Dometic Coolers, Spot devices, and solar panels from Goal Zero, were part of a mock campground that greeted demo-goers—

and highlighted one of Outdoor Retailer’s newest centerpiece markets.

So what is overlanding? It means self-reliant, vehicle-supported travel to remote or rugged destinations with the intention of staying overnight or longer. It has grown popular even with OR’s more typically human-powered consumer, both as a method of traveling to and from their other adventures, and as an activity unto itself.

For those who haven’t fully latched on, the Overland Experience made a point to bring the activity from showgoers’ peripheries closer to the mainstream by highlighting its overlap with other, more traditional, pursuits.

Lots of attendees seemed most interested in ascending to the tops of the vehicles to stretch out in

the roof-mounted tents. That’s an experience a lot of folks are liking.

“The overland consumer is changing,” said Outdoor Retailer Marketing Director Sarah Langston, adding that it’s slowly coming more in line with OR’s typical demographic. According to a study

by Overland Journal, 87 percent of overlanders enjoy camping, while two-thirds consider themselves hikers. Backpacking, mountain biking, and paddling also share large constituencies with vehicle-based exploration.

The Demo Experience’s first Education Session of the day, “Identify, Understand, and Embrace Overlanding,” saw retailers asking a panel of experts—representatives from Overland Journal, the website Expedition Portal, and Tepui—different questions about introducing the activity to their customers, as well as brand representatives wondering how they can put their products in front of vehicle-minded consumers.

According to Overland Journal’s Brian McVickers, one of the largest areas of overlap for overland consumers and Outdoor Retailer brands is in cookware. “Overlanders are foodies,” and have the ability to carry far more cooking gear than backpackers, he said. Camping equipment like tents, sleeping bags, and other basics—as well as the other products featured at the Experience, like satellite messengers, knives, and solar panels—are similarly in demand by the overland consumer.

Overlap isn’t a one-way street, either, said Overland Journal’s Scott Brady. Brands familiar to Outdoor Retailer—like Big Agnes and Goal Zero—regularly cross over and present at Overland Expo, the education-based event for the adventuremotorsports community.

According to Langston, thought was also given to making overlanding appear accessible, rather than committing and expensive. Instead of packing the experience with burly off-roading-specific vehicles and other gear, Langston said mounting a Tepui atop a Subaru Ascent makes overlanding “more approachable to everyday people.”

Still, only a small percentage of truly overlandingspecific brands make the journey to Outdoor Retailer, many of which were represented at yesterday’s Demo Experience. But as the sport continues to grow and expand into OR’s audience, Langston said she’s confident we will see more brands join. “We hope to continue the conversation at the show,” she said.

As outdoor enthusiasts spend more time pushing the limits of their vehicles, and adventure drivers put on the parking brake and pull off their boats and bikes, the lines will continue to blur between the different activities and product will only look more similar. In an event happening in the shadows of skyscrapers, it seemed a fitting message: Outdoor adventures can start at your doorstep.

JULY 23, 2018 DAY 1

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NEWS

Pump to Paddle

The inflatable trend has moved beyond paddleboards to become the Demo Experience’s top construction for watercraft. BY RYAN WICHELNS

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ENTSILE’S NEW SHELTER made its debut at Sunday’s Demo Experience in two places: One on dry land, strung from scaffolding offering shade to demo-goers, and one floating on the South Platte River like a pontoon set adrift among the whitewater.

The brand’s new 14-foot inflatable equilateral triangle—the Universe Tree Tent—was just the largest and most obvious example of the expansion of inflatable watercraft at this year’s demo, which seemed to feature as many air-supported SUPs, boats, and even surfboards as typical rigid vessels.

Tentsile’s first foray into water-based shelters is a 100-square-foot, canopy-equipped inflatable that packs down to a rectangle measuring 44 inches by 15 inches—pretty small considering the tent can support three adults on the water and when strung from a tree, or five when set up on the ground.

But Tentsile wasn’t the only brand pushing the boundaries of inflatable watercraft. Body Glove, known as one of the first brands to introduce the inflatable paddleboard, showed off its new air-filled kayak, longboard, and 15-foot-long, family-size SUP. In the case of the longboard, dubbed the EZ 8’2”, the lighter-weight and more buoyant design allows it to stay closer to the surface of the water, making it paddle faster and more easily than a typical displacement-style longboard—not to mention, it deflates and packs small enough to fit in a carry-on.

While inflatable SUPs’ benefits as lightweight and packable watercraft have always been the construction’s primary draw, brands are beginning to see performance catch up to rigid standards, with more and more inflatable SUPS and kayaks closing the gap in terms of speed, tracking, and durability.

Body Glove’s newest inflatable kayak is built like a paddleboard, with users sitting on top and using footrests protruding from the soft decking. The polyurethane fin—one of the most frequently lost or damaged pieces in any kayak or SUP—isn’t removable, but according to Luke Hopkins, president of Body Glove's watersports division, it doesn’t need to be, folding right into the kayak for transport, and eliminating the potential for a broken fin box. “You can drive a car over this thing,” Hopkins said.

MAMMOTH UNDERTAKING

Joe Prebich has a theory: Emerging outdoor enthusiasts come for the lifestyle apparel and stay for the technical goods.

As climbing gyms explode and the more seasoned indoor climbers literally seek new heights, Mammut—and the industry as a whole—have an opportunity to help those consumers reach the next level, converting hikers and campers to backpackers looking for ultralight gear and indoor climbers to mountaineers.

That’s exactly the kind of potential for growth that attracted Prebich to his new role as the CEO and managing director of Mammut North America. “In Europe, there’s a really strong understanding of Mammut’s positioning as a high-end, premium maker,” he said.

“In North America, those messages are not heard as loud and clear. That’s why I believe I was tapped for the job, to help clarify that message and deliver a strong statement to consumers and retailers, that we understand where

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consumers want to go.”

Prebich, who took the reins last March, says the 156-year-old Swiss climbing brand is about to make its North American presence a whole lot bolder. “I think there’s a customer in North America who maybe wasn’t ready, 10 years ago, to have that [technical gear] type of conversation with Mammut,” Prebich said. But now, they are. And Mammut is planning to reintroduce itself to this market, with a stronger focus on its heritage and sustainability mind-set.

Prebich is an old hand at growing European brands here in the United States. Before he started at Mammut, he spent three years at Fjällräven as brand VP. Under his tenure, the brand’s American presence went from little-known Swedish mountaineering company to mainstream alpine fashion brand. Thanks to marketing initiatives like a Monday Night Football commercial, a Colorado Fjällräven Classic that serves as a first-time backpacking

experience for many participants, and holiday pop-up shops in Times Square, their products have gained traction as fashionable well beyond the reaches of the core outdoor market. Prebich says we’ll start to see similarly impactful initiatives from Mammut starting this fall, but declined to elaborate beyond calling out the new logo you’ll see at their booth this show (it will appear on products come S19).

“If I can say anything, it’s that I believe in big moments in great cities and locations that galvanize a customer around events and activities,” Prebich said. “You’ll see us coming to market with a confident, A-to-Z strategy, which puts us from the backcountry traverse, to the on-store-floor sell-through program, to a national media campaign.” Mammut is working on a strategy to open its first store in North America, expanding on the 70-plus stores it already operates globally.

As a technical brand, Prebich says

it's vital for Mammut's customers to get in-person information about product features, safety, and performance.

“It’s extremely important that you can walk into a Mammut retail experience and experience the breadth of the brand,” he said.

–Kassondra Cloos

PHOTOS BY LOUISA ALBANESE (TOP); ALI V. PHOTOGRAPHY

New CEO Joe Prebich plans to reintroduce brand to the North American market.

GEAR CHECK | TRAIL RUNNING HYDRATION

Cool Runnings Wait a six-minute mile...you’re not still trail

cool by preventing heat transfer from body

running with bike water bottles bound to your

to bottle. But the feelgood trail story of the

hands are you? If so, the pack has left you far

year is their coast-to-coast collaboration with

behind when it comes to hydration. Leading

The North Face Endurance Challenge Series

the charge is HydraPak, who have taken hard

on utilizing the 200 ml, reusable SpeedCup to

bottles out of the mix with flexible TPU flasks

eliminate paper cup waste at aid stations and

that are durable and lightweight—the exact

save some trees in the process.

same tech Nathan and market-leader Salomon integrate into their high-mileage running vests. This season’s innovation leap comes from IsoBound™ technology—available in the Velocity IT 1.5 L reservoir and the UltraFlask IT 500 ml flexible bottle—which keeps liquids

Salomon S/Lab Sense Ultra 5 Set with 2 SoftFlask Speed 500 ml

GU Energy Flask 150 ml

SpeedCup 200 ml

SoftFlask 500 ml

UltraFlask IT 500 ml

Velocity IT 1.5 L

NEWS

BACKPACKER Announces Editors’ Choice Awards 16 products earn this year's coveted prize. BY THE DAILY STAFF

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HE PIONEER MOUNTAINS in Idaho are a compact, spiky range, filled with stark summits, dramatic basins, and beckoning ski lines. Located only miles from the comforts of Sun Valley but seemingly a universe away, they were the perfect place for BACKPACKER editors to head this past April to choose the latest batch of Editors’ Choice Snow Awards. The honors capped five months of hard testing, during which hundreds of products were vetted through snowstorms, freezing temperatures, and icy treks to identify the best of the best.

This morning, BACKPACKER editor-inchief Dennis Lewon and Associate Gear Editor Eli Bernstein handed out the awards to the winning brands. The 16 chosen products cover a wide range of winter recreation, but each one advances its category in a significant way. The lineup is full of gear that promotes safety, performance, and innovation to help consumers take their winter pursuits to the

THIS YEAR’S WINNERS

Kahtoola MICROSpikes (Hall of Fame) Outdoor Research Crocodile Gaiter (Hall of Fame) Gear Aid Seam Grip (Hall of Fame) Snickers (Hall of Fame) Decathlon Trek 100 DPS Phantom Permanent Base Glide Treatment Dynafit Hoji Pro Tour Black Diamond Whippet

next level.

“We tested a lot of worthy products all over the world during this cycle, and the results reflect the time and effort put in by everyone on the BACKPACKER team,” Lewon said. “Our reviews are well-known for their meticulousness, and that’s what you get when each product is run through a gamut of conditions and terrain. Readers know they can make an informed decision based on the info we gather over a full season of use.”

The Editors’ Choice Awards are among the most highly coveted honors in the outdoor industry, and are presented biannually at Outdoor Retailer. This year is the 25th anniversary of the first awards, and BACKPACKER has been giving out special Hall of Fame awards throughout the year to products that have continually proven their performance and value over the past two and a half decades. This year’s Snow Awards features four Hall of Fame winners.

Outdoor Research Bitterblaze Gloves/Ouray Ice Gloves Therm-a-Rest Polar Ranger -20°F Sunday Afternoons Ultra Adventure Storm Ortovox Swisswool Tec Stretch Zebru Jacket Sierra Designs Nitro 800 0°F Merrell Thermo Rogue G3 Zed Thule RoundTrip Snowsport Duffel 90L

REMEMBERING ANDREA GABBARD Andrea Gabbard, one of the most influential and prolific outdoor industry trade writers, who not only retold stories of others but lived them herself, died on July 15 after a fall. She was 71.

Gabbard got her start as a writer after two of her colleagues at Pacific Mutual Life Insurance in Newport Beach, California, launched a small publishing and trade show production company in the 1980s. She was named the editor of emerging magazines Outdoor Retailer and Action Sports Retailer.

Those who worked with her said she would fully immerse herself into whatever she was tasked to write, and it was clear in every piece she penned.

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“Her writing was not only funny and interesting, but you looked forward to reading it,” said Patty Duke, co-founder of Point6 socks and Smartwool.

Gabbard was instrumental in testing gear from emerging brands and giving them fair and honest coverage.

“Andrea was a rock,” said Sally McCoy. “She was one of those foundational people in the outdoor industry who you could trust to call it like it was. I always listened to any advice she had for me.”

Gabbard's lifelong dream was to write.

In 1989, she published her first book with big-wave surfer Greg Noll, "Da Bull: Life Over the Edge," and she went on to pen four other books.

When she wasn’t writing, Gabbard was outdoors, hiking, paddling, or climbing big mountains. After summitting Mts. Rainier and Kilimanjaro, Gabbard joined a team led by Peter Whittaker up Argentina’s Aconcagua—the highest peak in the Western Hemisphere at 22,841 feet.

She chronicled the stories of 17 breast cancer survivors to raise awareness for the disease in her book "No Mountain Too High: A Triumph Over Breast Cancer."

“Gabbard was really the perfect ropemate and teammate, mainly because of her personality and just the way she was: caring and approachable and motherly,” Whittaker said.

–Amelia Arvesen

PHOTOS BY KENNAN HARVEY (TOP); COURTESY

The outdoor trade writer died at age 71.

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

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Urban Chill

Demo-goers kicked back and cooled off in the South Platte River at this year’s Urban Adventure-themed Demo Experience.

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PHOTOS BY NICK TK COTE

1. Brands lay out an arsenal of vessels under bluebird skies at this year’s demo. 2. The Inflatable World Championship Race is not a contact sport. At least, not officially.

3. Peter Hall, founder of Hala, gets rad on a series of whitewater rollers.

4. Robert O’Quinn and Paul Dillman, both account executives for Outdoor Retailer, work out the pre-show jitters in an intense game of cornhole.

5. Nothing parties like a rental: A small fleet of media personnel float into the demo on packrafts with rental bikes on board (see page 22 for the full story). 6. Confluence Park offered both rapids and flatwater for allaround testing.

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JULY 23, 2018 DAY 1

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SCENE

Pre-Show Jitters

Brands build, decorate, and polish up their displays in anticipation of the big day.

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PHOTOS BY LOUISA ALBANESE (2); NICK COTE (2)

1. New whip: Paul Bulger of TouRig rolls up to the Mercedes booth in a customized van. 2. There’s a night-before-Christmas feel in the DMM booth as Mark Busby hangs glittering cams with care.

3. Adam Saraceno leaves no question as to who’s the muscle behind Peak Designs. 4. Armed with a steam wand, Gary Lacey of Johnson Outdoors puts this sleeping bag’s best face-fabric forward.

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Join Us In Celebrating America’s Rivers:

NEWS

Question of the

MONDAY: 5,000 Miles of Wild: Celebrate 50 years of the Wild & Scenic Rivers Act 4:00 - 10:00, outside, 14th & California St

TUESDAY:

“Avoiding Crisis on America’s Rivers: How the Outdoor Industry Can Seize Opportunities in a Changing Climate” 10:00 – 11:00 at The Camp on the main exhibit floor Outdoor Industry Association Government Affairs Lunch “A River Runs Through It: Why the Future of the Outdoor Industry Depends on Water” 12:00 – 1:30, Embassy Suites, 1420 Stout St. “Brews, Boats, and Whiskey: Water in Our Industry” Brewery bike tour (denver.bcycle.com) at Oskar Blues and Wynkoop breweries 4:00 – 5:00 Oskar Blues Denver, 1624 Market St. 5:30 – 6:30 Wynkoop Brewery, 1634 18th St.

Day

TUESDAY IS RIVER DAY!

From the places we play to the water we drink, rivers are a foundation for our outdoor industry.

How has your corner of the industry changed in the past year?

“You have to be ingrained in the community and active on social media. The niche is service. They can get their shoes anywhere.

They’re paying for service.”

–Donna & Jeff Harris, Run With It, Inc.

Cheers to Rivers!

Buy a mug, choose a beer, restore a river Henry’s Tavern, 500 16th St.

Learn more: RiversatOR.com

Colorado River Day Happy Hour Beers, river trivia, and more 4:30 – 6:00 in the Paddle Zone on the main exhibit floor

ALL WEEK:

WEDNESDAY:

“American Whitewater’s Confluence: Bringing Together Athletes, Industry, and Advocates” 7:00 – 10:00, 2301 7th Street “It’s gotten softer. We’re less geardriven and more [about] clothing and lifestyle. It’s a fashion trend.”

–Glen Orton, buyer for High Country Outfitters

“With the increase in people coming into Colorado because they like the outdoors, we’re seeing more interest in kayaking and watersports in our area.”

–Jenelle Paddock, co-owner of The Outdoorsman’s Attic

“Fishing kayaks are doing really well.

Gas is expensive and people are living in smaller areas, especially in urban areas, but they still want to play. With a fishing kayak, they just grab their boat, their gear, and their kayak and they’re good to go.”

–Rhonda Ardoin (right) & Jennifer Theriot, owners of Bayou Paddlesports

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SPEEDCROSS 5

NEWS RETAILER REPORT

James Schutz Director of Marketing, Campers Village

EDMONTON AND CALGARY, CANADA Established in 1963, Campers Village is an independently owned outdoor retailer focused on camping, hiking, and paddling. Its three locations across Edmonton and Calgary strive to provide expert advice and quality products that promote and enable memory-making outside.

“We’re more on the high-service side of things,” Schutz says.

“Real product knowledge, high-touch customer service, and a curated selection of products make us different from the average outdoor store. Our staff members are outside and doing the activities that we support. They can speak about the products that they use on the weekends all season long.”

Recently, Campers Village has seen an uptick in kayak sales, which Schutz attributes to their local climate. “The water is a little colder where we are, so the season for being right in the water is a bit shorter. In that regard, kayaks are more accessible.” The retailer has also recently expanded its lineup of “serious” backpacking boots. He points to the booming economy and a correlating “flight to quality,” noting that “people are buying up and looking for better quality.”

In eyewear, Schutz says that Campers Village stays in the “cheap and cheerful category” filled with more casual, lower price-point options.

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2. Thermacell Backpacker nonspray mosquito repellent “In Canada where we’re at, we have lots of mosquitos, so it’s a huge seller. Those things work amazingly well.”

3. Tenkara Hane Rod

“I was impressed at how insanely light it was. All you need is the rod,

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a short amount of line, and a fly.

We don’t want to be a fishing shop, but you don’t have to look at this as a whole fishing category. You can have 10 SKUs and everything you need. We look at it as a backpacking accessory.”

4. LifeSaver Jerrycan Water

Purification System “You can get a lot of water in there, so you fill it up, bring it to your campsite, and don’t have to be constantly refilling.”

5. LifeStraw Personal Water Filter “I was impressed at how well they did on Amazon Prime Day. They had a crazy deal on them: 60 percent off.

They sold 150,000 of them, which is insane for a small brand like that.”

PHOTOS BY NICK TK COTE; COURTESY (5)

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WHAT NEW GEAR ARE YOU MOST EXCITED ABOUT SO FAR? 1. Kokopelli Rogue Packrafts “It allows you to pack an entire system on your back and hike into an area where you couldn’t possibly explore any other way. It seems to be built for rapids, and the idea of hiking up somewhere and then enjoying some rapids on the way out would be pretty cool.”

Sip and go.

Our redesigned Wide Mouth Straw Lid now comes with our much-loved flex strap. On-the-go hydration that is comfortable to carry all day.

Visit us at booth #51087-UL to learn more.

NEWS FEATURE

It’s About the Journey “D

Brands leverage the commute to OR to show off their adventurous side—and the show’s new home.

BY COREY BUHAY

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O YOU HAVE a boat?” Eric “Hende” Henderson asks me.

He’s the owner and founder of Meteorite PR, and the mastermind behind what seems at first blush like a harebrained idea: packraft to OR. I shake my head. He reaches inside the doorway of evo, a Denver retail shop providing us with both rental bikes (for our commute down to the water) and a staging area for sorting out our Kokopelli rafts.

Hende hands me a terrifyingly small backpack with a half-collapsed oar sticking out of it. This is my boat? I buckle the pack over my life jacket, immediately cutting off all circulation to my armpits.

“Time to ride!” someone shouts. I pop up the kickstand to my purple cruiser, start rolling downhill, and swerve madly into the road as I try to figure out the gears. The adventure’s begun, and it’s only 8 a.m.

The Outdoor Retailer Summer Market kicks off with demo day for a reason: When it comes to gear, touching and feeling in the booth isn’t always enough of an introduction. But some brands want to take things one step further, providing a group experience that goes beyond the demo. And in this industry, we

know that adventure is all about the journey—so it’s only fitting that outdoor brands are increasingly putting just as much energy into the commute as the show floor. They’re also putting more thought into showing their retailers some love.

“I’m all about connecting the dots between media, brands, and retailers. To me, that’s the secret sauce,” Hende told me earlier this morning. “I’m trying to get people into these stores to see how the gear’s being sold. Because if it’s not selling, we’re all ultimately out of a job.” We talked over a bagel inside evo’s ski-and-skateboard-focused space. It was the perfect launching pad for our journey to this year’s Urban Adventure-themed Demo Experience.

And urban adventure is what we’re in for. “I think this is the earliest I’ve ever reached critical mass,” says M.T. Elliot, a freelance writer who’s along for the ride. About a dozen deep, we dodge spandex-clad road cyclists and rollerbladers in jorts as we trace the riverbank upstream to our put-in.

There on the beach, I struggle to assemble my packraft. I struggle to disassemble my bike. I struggle to lash the two together in a manner that looks seaworthy, all the while covering myself in bicycle grease. But others jump to give me inflation beta and show me

The author slays a riffle.

Participants transition from bike to boat.

Adam Roy takes out at Confluence Park.

PHOTOS BY NICK COTE (2); METEORITE PR

The Outdoor Retailer Summer Market kicks off with demo day for a reason: When it comes to gear, touching and feeling in the booth isn’t always enough of an introduction. But some brands want to take things one step further, providing a group experience that goes beyond the demo. how to disconnect my brakes. Kokopelli Co-founder Kelley Smith hands me a can of tea, and everything is better. As promised, there is camaraderie in the air.

As we laugh and joke and help each other with setup, Hende cracks a beer (it’s 9 a.m. after all) and steps back to watch his creation unfold.

Meteorite and Kokopelli aren’t the only ones leveraging the OR commute to tell brand story and make connections. Smartwool just finished its 12th installment of the iconic Ride to OR—this year on a new course: a bike-powered haul over mountain passes from their Steamboat Springs headquarters to Denver. And Mystery Ranch owner Dana Gleason is riding his motorcycle to the show from Seattle as I’m writing this, a journey he’s made for the past five years with a peloton of athletes, smoke jumpers, Special Ops members, and retailers—all friends and ambassadors of Mystery Ranch.

“Dana’s someone who enjoys the process in whatever he’s doing, whether that’s building packs or going to OR,” says Erin Brosterhous, partner and owner of Inside|Out Communications, which represents Mystery Ranch. “The idea is, why just get to the trade show when you can have fun getting to the trade show?”

The show’s move to Colorado this past winter also brought with it an increased focus on sense of place and why location matters. And for both Smartwool and Kokopelli, the shift has brought an opportunity to weave Colorado roots into the narrative.

For Smartwool, the journey began as a sustainability initiative to reduce the number of cars headed to the show. This year, that mission continues, but with the added perk of traveling through the brand’s home state. “We were able to bring employees, retail partners, and industry friends and family with is to explore state we live and work in,” says Scott Bowers, VP of sales and marketing at Smartwool, about 15 minutes after dismounting his bike post-300mile ride. “Having OR in Denver has allowed us to look at the ride differently than we have in the past.”

I notice this as I float the South Platte. At the beginning, I spend a lot of my energy trying not to ram my bike cargo into anyone else’s, fearing an entanglement scenario reminiscent of middle school horror stories about making out with braces.

But when I’m not dodging other members of the armada, I’m enjoying myself, immersed in a new side of Denver. Thus far, my experience actually traversing the city had been limited to the walk between Union Station and the Sheraton.

On the river, I saw a larger sampling, including the quieter, greener, more active side of the city. People ran and walked their dogs on either side of us. We floated by parks and under footbridges. It seemed only fitting that the show moved here, and seeing the views firsthand made me want to tip my hat to those brands that call Colorado home.

I ask Hende if he intentionally picked a water sport so we’d all be too afraid to take out our cell phones and distract ourselves from his marketing spiel. He gives a knowing smile. And the audience is not only captive, but more relaxed than most. I suppose that’s also one of the benefits of journeying to the show: Marketers can take full advantage of the calm before the storm.

After a low snow year, the South Platte is about six inches deep in some places, but the rafts do well— at least, when guided by a practiced hand. I run aground on a number of occasions and bump into other boats (though, contrary to my fears, without entangling derailleurs), but traffic jams don’t seem to be nearly as frustrating under blue skies and overhanging greenery. And it turns out high spirits carry an adventure far more effectively than high water.

When I beach myself sideways between rapids in full view of three coworkers and six photographers at the Demo Experience, I’m too relaxed and carefree to be embarrassed. One of my coworkers tells me he’s jealous. Probably of my partial submersion in the 90°F heat rather than my exceptional form, but I’ll take it. And now, what kind of stress can the show throw at me? Come at me—I packrafted here.

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OUTDOOR RETAILER SHOW AREAS

Summer Market 2018

Venture Out

LOCATION: STREET LEVEL, NEXT TO THE BELLCO THEATRE Venture Out is a destination for retailers to discover and explore the modern outdoor trends and better understand how the definition of outdoor is changing. Venture Out is the way the industry is embracing and encouraging these new outdoor consumers. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry.

RANGER STATION @ VENTURE OUT LOCATION: STREET LEVEL, NEXT TO THE BELLCO THEATRE Trends and education are the focus

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at the RANGER Station. Found in the curated space of Venture Out, the RANGER Station will provide daily education, workshops, trend updates, merchandising displays, creative collaboration, and good conversations. It’s all about community.

Did we mention that you can grab a latte and bite to eat while you’re there? It’s time to get educated, fed, and caffeinated.

THE CAMP LOCATION: UPPER LEVEL, BOOTH 56117-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will

focus on the stories, products, trends, and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round.

TREND + DESIGN CENTER LOCATION: LOWER LEVEL, BOOTH 1040-LL The Trend + Design Center is where the design and R&D communities gather to hear what’s next. From trend forecasting to industrial design to materials innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer

and serves the design audience with compelling education and networking events.

HIGH ALTITUDE DEN LOCATION: UPPER LEVEL, BOOTH 32083-UL Stop by the High Altitude Den for climbing-focused activations, a place to hang, and daily happy hours. Carabiner Coffee will be there serving up hot coffee and good conversations.

PADDLE ZONE LOCATION: UPPER LEVEL, BOOTH 31049-UL Hang out and relax with other paddlesports retailers and brands in the Paddle Zone.

PHOTOS BY (FROM LEFT) COURTESY OUTDOOR RETAILER; LAUREN DANILEK

VENTURE OUT

OUTDOOR RETAILER

TENT CITY LOCATION: SCULPTURE PARK, OUTSIDE OF THE WEST ENTRANCE Tent City is a destination for retailers to compare tents and camping gear side by side, see new innovations, and touch and feel materials with a hands-on approach. If you want to compare peak height, sleeping capacity, or seasonality in person between a Marmot Halo and a Nemo Losi, or just need a hands-on exploration of the industry’s best camping tents all in one place, look no further.

P.S. Don’t miss the food trucks at Tent City!

SOCIAL MEDIA ZONE LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE Social media is one of the easiest and least expensive ways to market your business and share your story with the community. Brand-new to Summer Market is the Social Media Zone—a workspace for retailers and brands to understand the value of social media for their business, learn new tactics, collaborate, and get inspired. With a social media professional on site, the Social Media Zone provides attendees and exhibitors a space to discuss strategy, learn, and share their own experience on social media at Summer Market. #weareOUTDOOR

RETAILER + REP LOUNGE LOCATION: STREET LEVEL, MR111 Need a place to chill or have a quick

MARK YOUR CALENDAR

meeting? Come to the Retailer + Rep Lounge to hang out or access WiFi.

Mother’s Room: A fun, cozy retreat for moms and kids

PRESS ROOM LOCATION: STREET LEVEL, MR113 Working media who are registered to attend the show will find everything they need to file their stories in the Press Room.

CLIF BAR MOTHER’S ROOM LOCATION: STREET LEVEL, MR112 Calling all moms: Head to the Mother’s Room to nurse, pump, or hang out with your little one.

INFO DESK LOCATION: STREET LEVEL, FOYER OF THE EAST ENTRANCE Have a question? We’re here to help.

Just head to the Info Desk and we will answer any questions that you have.

HOUSING DESK LOCATION: STREET LEVEL, NEXT TO REGISTRATION EventSphere, the official housing partner of Outdoor Retailer, will be on site at Summer Market to help with your reservations. Find the Housing Desk next to registration in the East Entrance and be sure to book your housing for Winter Market in November and Snow Show in January.

BAG CHECK LOCATION: STREET LEVEL, MR201 Drop your bags and hit the show floor!

Winter Market 2018 is November 8-11 here in Denver. Moving the show to November means it’s the launch event for the season, where retailers can see the entire range of products available and make informed buying decisions. Learn more at outdoorretailer.com.

JULY 23, 2018 DAY 1

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OUTDOOR RETAILER SHOW MAP

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OUTDOOR RETAILER STAY CONNECTED

MOBILE APP Download the Outdoor Retailer Summer Market mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floor plan Exhibitor list Events Education schedule Product gallery Walking map Local info And more!

Search “Outdoor Retailer” in your app store and get access to everything you need to make the most of the show.

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SHOW PLANNER The Show Planner is an online platform for retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media to help in the show planning process. Within the Show Planner you can find these great tools: Exhibitor list Interactive floor plan Education and events schedule Matchmaking Mobile app information Tools for communicating with exhibitors, requesting appointments, and viewing products All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING The matchmaking tool is part of the Show Planner, and it brings exhibitors and retail buyers, importers/distributors, designers, nonprofits, independent reps, and working media together before the show starts. Search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors for more information or request an in-booth appointment during the show.

Log in to your Show Planner and explore the exhibitors and products you’ll find at Outdoor Retailer Summer Market.

Stay live at the show with this hashtag:

#ORShow

P R E S E N T S

PHOTO BY BRANDON ERLINGER FORD ON UNSPLASH

P R O U D LY

D AY 1 , M O N D AY, J U LY 2 3 | 6 – 8 P. M .

T H E G A L L E R I A AT T H E D E N V E R P E R F O R M I N G A R T S C O M P L E X Get your party pants (or dress) on and celebrate the end of Day 1 with your friends in the outdoor industry.

There will be games, music and drinks, of course! Featuring Sierra Nevada “full can sampling” stations and food pairings.

Outdoor Retailer show badge required for entrance.

SHOW PLANNER

READY, SET, GO! “Ladies and gentlemen, the show floor is now open.” With that announcement, Outdoor Retailer begins. Booths are assembled and the latest and greatest is laid out crisply and neatly. And within minutes, the flurry of floor activity begins.

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PHOTO BY ISTOCKPHOTO.COM

15 WAYS TO CRUSH IT TODAY

Use this key to find the events best for your schedule.

1

B Brands

R Reps

D Designers

M Media

R Retailers

3 [EVENT]

NAIL YOUR FIRST FEW MEETINGS Relationships rule here and are one of the biggest advantages of being at

Outdoor Retailer—you get to meet reps, industry leaders, retailers, media, designers, and others in person and take the first step in developing a relationship. Use these fundamentals: Remember names and at least one personal detail about everyone you meet.

Follow up soon after the show.

Continue to touch base to build that bridge for the future.

2

STAY FOUND Booth Number Decoder

53122-UL

UL – Upper Level (Think The Camp, the High Altitude Den)

29125-SL

SL – Street Level (Think entrances, registration, blue bear, food trucks, Venture Out)

44-LL

LL – Lower Level (Think ballrooms, SOURCE)

Can't find your way? Retailers can get a quickie orientation to the show floor, courtesy of Outdoor Retailer’s Retail Relations Team. Head to the Retailer + Rep Lounge (MR111) at 9:30 a.m.

EAT INFORMATION FOR BREAKFAST Come for the food, stay for the talk.

OIA Industry Breakfast 7:45-8 a.m. Embassy Suites Downtown Denver Harness the country’s demographics to ensure the future of the industry.

[EVENT]

4

COFFEE HOUR

BOOTH 46061-UL 9-10:30 a.m. Booth 42105-UL

Enjoy free samples of Kuju Coffee, talk with the editors of SNEWS, and enter to win cool prizes!

5

[EDUCATION]

BECOMING HUMAN 10-11 a.m. Trend + Design Center (Booth 1040-LL)

Train yourself to hear your customers’ voices and you’ll have their input on every strategic decision you make.

JULY 23, 2018 DAY 1

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SHOW PLANNER

6

[EVENT]

NONPROFIT PASSPORT CHALLENGE BOOTH 20374-SL

Fill out your passport with answers from each participating organization in the nonprofit area of the show (Lobby F) and be entered to win a huge prize of outdoor gear. The catch: You have to start your passport today or tomorrow and finish by 10 a.m. Wednesday.

7 [ EDUCATION]

BIOMIMICRY: 3.7 BILLION YEARS OF RESEARCH AND DEVELOPMENT 1:30-2:30 p.m. Trend + Design Center (Booth 1040-LL)

Learn how brands and designers are cribbing nature’s work to create cutting-edge performance pieces.

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8

[EDUCATION]

BREAKING THE PARADIGM: WHY FOCUSING ON WOMEN IS NOT ENOUGH 1:30-2:30 p.m. The Camp (Booth 56117-UL)

Don’t paint all women with the same brush. Join Camber Outdoors to learn where the experiences of white women and women of color overlap and diverge, and join Camber in charting a more inclusive future.

9 [EDUCATION]

EARNED PROFIT: HOW OUTDOOR BRANDS AND RETAILERS CAN INTEGRATE PR AND SEO FOR SUPERIOR RESULTS 2-3 p.m. Embassy Suites Downtown Denver

Align your PR and SEO efforts to make sure your customers are getting a concise and consistent impression of your shop.

10

[EDUCATION]

REDUCING VS. OFFSETTING: SUSTAINABILITY AND THE SUPPLY 3:30-4:30 p.m. The RANGER Station

Everyone agrees that making products produces waste and that it’s the manufacturers’ job to clean up the mess. But not everyone agrees on the best way to do that. Stop by to hear the latest thinking.

B Brands

11 Focus

Resist the urge to talk to everyone about everything. Ask people what they want to cover, and stick to it.

12 WATCH THE CLOCK

Don’t let your meetings go over the allotted times, or you’ll create a logjam all the way to Day 4.

R Reps

D Designers

M Media

R Retailers

13 [SALE]

SOCKS FOR HEROES BOOTH 24157-SL

Native Planet is selling socks with the proceeds going to Rivers of Recovery, which specializes in the rehabilitation and empowerment of combat veterans suffering with PTSD, minor traumatic brain injury, stress, anxiety, and depression.

More: riversofrecovery.org

14 [EVENT]

PACK IT OUT FOR PUBLIC LANDS 4 p.m. Booth 39069-UL

Join the movement to protect public lands with Granite Gear and the American Hiking Society by grabbing a beer in a trail mug, donating to AHS, and getting facts on how to protect the spaces we all love.

15 [EVENT]

INDUSTRY PARTY 6-8 p.m. The Galleria at Denver Performing Arts Complex

Boogie down with your industry besties at this can’t-miss OR classic.

JULY 23, 2018 DAY 1

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OUTDOOR RETAILER GUIDE TO DENVER

Do Denver Like a Local

TRANSPORTATION You can take the train to and from the airport to downtown Denver.

The Denver train stop is called Union Station, and the train costs $9 each way. The free 16th Street Mall bus (near Union Station) runs close to many downtown hotels.

The Cherry Creek Bike Path winds throughout the city, along the Convention Center, all the way up to the Demo Experience—without all of those pesky stop lights cars have to deal with. Grab a B-cycle (shared bike) from strategically located stations throughout the city. Other options include the light rail for longer distances and pedicabs for shorter ones. Pro tip: When navigating in Denver, the mountains are always west.

FOOD AND DRINK Denver is foodie heaven, with every type of cuisine you could possibly imagine. But book reservations, because restaurants fill up fast.

Beer? Denver boasts 72 breweries, so you won’t go thirsty. Finally, Civic Center EATS, a 15-minute walk from the Convention Center, is where 25 to 30 food trucks hang out Tuesdays, Wednesdays, and Thursdays in Civic Center Park from 11 a.m. to 2 p.m.

TOP 5 FOR DRINKS

Great Divide Brewing Company is a very accomplished local brewery offering tastes of their own brews, growlers to go, and food truck options at both Denver locations.

Avanti Food and Beverage is a bilevel shipping container with a great selection of beer, wine, and specialty cocktails with a variety of vendors (pizza, sushi, and more), plus a

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beautiful rooftop bar with a lot of seating overlooking the city.

Falling Rock Tap House has more than 75 delicious beers on tap from around the world in a relaxed setting with couches, booths, pool tables, and dartboards.

Mercantile is a new American eatery with an extensive wine library, artisanal market, and barista bar.

Stranahan’s Colorado Whiskey is an award-winning small-batch distillery with rotating food trucks.

TOP 6 FOR FOOD

Steuben’s serves classic regional American favorites and cocktails with a buzzing, retro-style vibe.

Marco’s Coal Fired Pizzeria serves Neapolitan pizzas handmade from imported Italian ingredients in rustic brick digs with a patio.

Ace Eat Serve is a high-energy hot spot in an old garage with Pan-Asian chow, cocktails, and table tennis, plus a juice bar.

Biker Jim’s serves distinctive dogs (rattlesnake, reindeer), toppings, and microbrews with a biker vibe, and has late weekend hours.

Cherry Cricket makes some of Denver’s favorite burgers.

Pho on 6th serves pho, noodles, rice plates, and drinks amid carved wood, lanterns, and Buddha statues.

TOP 7 QUICK FOOD AND DRINK SPOTS

All these are within a 10-minute walk from the convention center.

Freshcraft is a beer geek bar, equally known for amazing food.

Menya Noodle Bar serves deliciously authentic Japanese cuisine that’s not easily forgotten.

Rioja has locally sourced, imaginative Mediterranean dishes and wines in a high-energy dining room.

CRU Food and Wine Bar is a relaxed, Napa-style wine bar chain serving New American fare, stonefired pizzas, and cheese plates. bd’s Mongolian Grill is a casual chain offering create-your-own stirfry bowls, plus a salad bar and an all-you-can-eat option.

Yard House is a high-end sports

bar chain with a huge menu of New American fare and “The World’s Largest Selection of Draft Beer.”

La Loma is a family-run kitchen known for traditional Mexican meals and margaritas, in an “upscale-rustic atmosphere.”

ELEVATION Probably the most important thing to know about being in Denver is that you need to drink a lot of water while you’re here. Because drinking water at 5,280 feet is the best way to avoid those annoying little headaches, muscle aches, and amplified hangovers from altitude sickness.

Also, wear sunscreen. The sun is likely closer than what you’re used to.

COLORADO CONVENTION CENTER Anytime you’re lost inside, just look for the 40-foot-tall blue bear.

If you want to step away from the convention center for a meeting, here are some suggestions.

TOP 4 (OFF-LOCATION) MEETING SPOTS

Denver Bicycle Café serves craft beers, gourmet roasted coffee, and has daily happy hours and outdoor seating.

ILLUSTRATION BY JOE FUSCO / HED HI MEDIA

THIS IS MORE THAN a “Visitors’ Guide to Denver.” Whether you’re a first-timer or have lived in Denver your entire life, here’s a side of the city only a handful of people knew about— until now. These “Top” lists were crafted by a local expert and are all within a 10-minute drive of the Colorado Convention Center. Just a heads up: If you apply what you’ve learned, you will likely be mistaken for a local and asked for directions.

Crema Coffee House has a chill, hipster vibe, great coffee, and “eclectic noshes.”

Little Man Ice Cream is a milk jugshaped shop (open till midnight) scooping unique flavors of homemade ice cream.

Huckleberry Roasters is a local independent roastery and cafe selling espresso and light bites in a hip, minimalist space.

THE MILE HIGH CITY Yes, weed is legal. And there are plenty of local dispensaries, but keep in mind you can’t legally smoke it in public. A couple of other

helpful tips: Non-Colorado residents can’t buy more than 7 grams at a time, and transporting any amount across state lines is illegal.

FRESH AIR After being inside all day, it’s nice to step out to get some fresh air.

TOP 5 WAYS TO GET FRESH AIR IN DENVER

Cherry Creek Trail is a 40-milelong, picturesque concrete trail that runs through the heart of Denver. It goes by the convention center and the Demo Experience, connecting most of the Denver area.

16th Street Mall is a mile-long outdoor mall with great peoplewatching, plus a variety of shops and restaurants. A free bus runs along the mall from Union Station to within two blocks of the Colorado Convention Center.

Larimer Square is within walking distance from the convention center. This memorable historic district is where Denver was founded, and has independent shops, bars, and restaurants.

Sloan’s Lake is a great spot in the city for fishing and boating (motor and non-motorized). Humanpowered vessel permits can be

purchased online at Denver Parks and Recreation. The lake also has a trail for walking, jogging, skipping, and cycling. Pro tip: Swimming in most of Denver’s lakes is not recommended or legal.

Denver Botanic Gardens is an inspired 24 acres that illustrate an ever-widening diversity of plants from all corners of the world. This peaceful oasis is well worth the $12.50 price of entry.

Congratulations, you now have a master’s degree in Denver! Now go explore … with plenty of water and sunscreen.

JULY 23, 2018 DAY 1

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We’ve got worms...do you? America’s 90 million anglers prefer live bait, and our Live Bait Program helps you give it to them.

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B A I T

D E A L E R

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Q&A

5 Questions for…

Timothy Egan Author and New York Times columnist

called—contributing more than $40 billion annually to the U.S. economy, and yet you don’t hear much about this when we talk about opening up public lands for more oil and gas leasing. Also, this story of saving our last, best wild places is an amazing story, going back to the 19th century, through Teddy Roosevelt’s great triumphs in the 20th century, on up to the present day. It’s in our DNA, and it should be as well-known as the Declaration of Independence.

2. HOW COULD PRESIDENT TRUMP’S DECISION TO SHRINK NATIONAL MONUMENTS AFFECT THE FUTURE OF PUBLIC LANDS DESIGNATION AND PROTECTION? Trump’s shrinking of national monuments was the largest rollback of public land protection in our history. Let’s stop for a second and think about that. As Patagonia wrote, the administration took our land. But I believe the courts will overturn him. If not, this act will become a centerpiece in the fight over the public land inheritance of every American.

PHOTOSBY PHOTO BYLISA TK HOWE VERHOVEK

Pulitzer Prize-winning reporter, columnist, and author Timothy Egan spent years covering the West—past and present—as a correspondent for The New York Times. His books have covered everything from the origins of the U.S. Forest Service to exploration of the Pacific Northwest to the Dust Bowl, true crime, and Irish revolutionaries. At the Conservation Alliance Breakfast on Tuesday, Egan will chronicle America’s public lands from the beginnings of President Theodore Roosevelt’s conservation efforts to the most recent attacks from President Donald Trump. We caught up with him for some perspective on why we need to step up our focus on public land protection.

1. WHAT DO YOU HOPE PEOPLE TAKE AWAY FROM YOUR TALK AT THE CONSERVATION ALLIANCE BREAKFAST? I’d like people to know how powerful they are, and how little they use that power. Lovers of the

outdoors, users of the outdoors, and friends of nature and conservation far outnumber the opponents.

Just to give one example: There are an estimated 45 to 60 million active birdwatchers in the U.S.— or “birders,” as they prefer to be

3. WHAT DO YOU THINK IS THE GREATEST THREAT PRESIDENT TRUMP POSES TO THE ENVIRONMENT? Trump is turning back the clock while also turning his back on the majority of people who favor public land protection. Right now, he’s doing real and lasting harm, with everything from climate change [denial] to trying to prop up failing coal plants. He needs to hear from the majority of people who are not with him on this.

4. WHAT IS THE OUTDOOR INDUSTRY’S ROLE IN THE FIGHT TO DEFEND PUBLIC LANDS? I couldn’t be more impressed with how the outdoor industry has stepped up in this battle. When Patagonia took a strong stand after Trump shrunk the national monuments in Utah, it had a powerful ripple effect. Near as I can

Catch Egan’s Talk The Conservation Alliance Breakfast starts at 7 a.m. on Day 2 (Tuesday) in the Hyatt Regency’s Capitol Ballroom.

tell, it did not hurt the company’s bottom line. It probably helped it.

In that sense, Patagonia showed other entities how to step up and represent the voice of its customers and fellow lovers of the outdoors, without getting stepped on. For too long, the outdoor industry had been a sleeping giant. It is sleeping no more. The outdoor industry far outstrips every other user of the outdoors on economic impact. But its political impact has yet to be felt—until now. And we’ll see it in the next two elections.

5. WHAT WOULD HAPPEN IF THE FEDERAL GOVERNMENT ADEQUATELY FUNDED THE PARK SYSTEM? WHAT COULD A TRULY HEALTHY NETWORK OF PUBLIC LANDS DO FOR THE UNITED STATES? The parks, as everyone knows, are our crown jewels—and a huge economic generator. Just look at the guest books at the major parks in the West and you see people from all over the world—in some cases, a majority of visitors are from overseas—coming to see what no other place has. And yet, we grossly undervalue them. The budget has not changed much over the years.

The maintenance backlog is huge.

Following the National Park’s Centennial, they just had record visitation. People love them. The solution is not to charge people more for what they already own, [as the Trump administration suggested earlier this year]. The solution is to see the parks for what they are, and value them as such in the federal budget. I would triple the budget if I could, and it would still be a great deal for taxpayers.

–Kassondra Cloos

JULY 23, 2018 DAY 1

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Q&A

5 Questions for…

Garett Mariano

Marketing Director, Big Agnes

There’s hiking like it’s your job—and hiking because it actually is your job. This summer, the lucky employees of Steamboat Springs, Colorado-based Big Agnes (plus sister businesses Honey Stinger and retailer BAP) are in the latter category. The brands are staging an ambitious relay thru-hike of the Colorado section of the Continental Divide Trail called the Border to Backyard Project. The trip, which employees are undertaking on foot, bike, and horse, kicked off in late June and is scheduled to wrap at the Wyoming border near the end of August. We caught up with one of the project’s organizers, Garett Mariano (who should be fresh off a week on the CDT himself right now, if all goes according to plan), for the full story.

1. HOW DID THE BORDER TO BACKYARD PROJECT COME TO BE? It started with a series of sleeping bags we did for REI. We had just adopted a section of the Continental Divide Trail called the 1101, stretching 75 miles from our backyard to the Wyoming border.

And we developed a line of sleeping bags named after lakes and creeks right off the 1101. As we were

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looking at the map [of that section], we opened it a little more. This idea really came from [Big Agnes President] Bill Gamber saying, “Maybe we should hike the whole CDT within Colorado.” A handful of us are thankful he didn’t open the map a little more and say, “Let’s hike from Mexico to Canada!”(laughs) And it just so happens to be the 40th anniversary of the CDT and the 50th

2. LOGISTICALLY, HOW DO YOU PULL SOMETHING LIKE THIS OFF? The trail [in Colorado] is 740 miles long, and we broke it into 24 sections. Sections range from 10 to 55 miles. We decided that some would be backpacking, some bikepacking, and some horsepacking. Then we opened it up to our employees and said, "Hey, sign up for a section, or multiple sections, you’re interested in doing.”

Employees are given hike vouchers for days they’re on the trail and paid for each day of hiking. Some people just came back to the office after an amazing time in the San Juans.

They said it was some of the hardest hiking they'd ever done, but also, "We can't believe we just got paid to do that." We’re also testing 18 products, including our brand-new bikepacking tents and a couple of other top-secret tents.

3. WHAT HAVE BEEN THE BIGGEST CHALLENGES SO FAR? We knew there were going to be challenges, but we didn’t know our first would come on day one. We went down to the Colorado-New Mexico border with the director of the CDTC, Theresa Martinez, and we received a blessing from one of the Native American groups in that area. We started hiking. Roughly two hours into the hike, the Forest Service closed the San Juan National Forest [due to wildfire danger]. The day we started was the same day we had to put the hike on hold. It was a blow to morale. But we said, “This isn’t the end. If the forest opens back up, we will complete sections 1 and 2.” It's all about being flexible.

Raise a Glass for the CDT Big Agnes is hosting a happy hour fundraiser for the Continental Divide Trail Coalition at 4 p.m. Day 1 (Monday) at booth #44004-UL. $10 gets you a glass, bottomless beer, and a Border to Backyard hat. All proceeds go to the CDTC.

4. WHAT’S THE BIGGEST ROI ON AN EFFORT LIKE THIS? The biggest benefit is showing that a brand in a small mountain town can take on a large project and accomplish it, and that a team can work together on a mission like this.

When Bill approached the company and said, “We’re going to hike the CDT,” it was about getting together as an organization. Of course we’re going to test product and market [the hike], but Bill wanted to get his employees out on the trail. We’re posting it socially, and we launched a page on our site where you can track our progress. Our consumers are saying, "Wish I could be out there on the trail with you!" and “It’s so great to see an outdoor brand be active like this.” And our partners at the CDTC and Forest Service are ecstatic that we’re driving awareness of the trail.

5. DO OUTDOOR BRANDS HAVE A RESPONSIBILITY TO HELP PROTECT PUBLIC LANDS, ESPECIALLY UNDER AN ADMINISTRATION LIKE THIS ONE? When it comes to Big Agnes, it’s our job to show how our public lands can be used, and how important they are to everyone— from the thru-hiker to the family who’s car camping on a weekend.

We need to use these valuable places year-round because through this use, we'll show those who make decisions that [these lands] are very important to the economic development of the outdoor industry, and to those who love to spend time outside. It’s about showing how amazing public lands are, and getting people using them.

–Elisabeth Kwak-Hefferan

PHOTO BY DEVON BALET

anniversary of the National Trails System Act. So many things came together this year. Big Agnes, Honey Stinger, and BAP worked together to plan the mission. And for every 1101 bag that Big Agnes sells, we’re donating $2 to the Continental Divide Trail Coalition (CDTC), up to $25,000.

Eastman Avra makes moisture evaporate in the blink of an eye, so you always operate at peak comfort. It’s a breakthrough fiber innovation you have to feel to believe.

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*Based on third-party lab testing of fabrics containing Avra™ performance fibers against the fabrics of the best-selling baselayer garments of 2015. © 2018 Eastman Chemical Company. Eastman brands referenced herein are trademarks of Eastman or one of its subsidiaries. The ® symbol denotes registered trademark status in the U.S.; marks may also be registered internationally.

EastmanAvra.com

MF-7076 6/18

Q&A

5 Questions for…

Julia Clark Day

Executive Director of Business Development, NPD Group

Julia Clark Day knows her numbers: She has more than 20 years of experience analyzing sports and outdoor recreation trends with Leisure Trends and the NPD Group (which acquired Leisure Trends in 2013). NPD collects sales data from retail shops across the country, and Day, along with her colleagues, digs for the stories behind the fluctuating numbers.

We can learn a lot from asking questions about odd trends, Day says—like how an uptick in tent sales just might have foreshadowed the Great Recession.

1. WHAT’S THE MOST UNTAPPED MARKET IN THE OUTDOOR INDUSTRY? Travel, for sure. Airport traffic, music festival attendance, and visits to national parks are all on the rise. Consumers today are placing less emphasis on the accumulation of stuff, and greater attention toward pursuing memorable experiences. The travel bug is a huge opportunity for the outdoor industry, and it also opens the door to attracting consumers beyond the core outdoor base, all without the prerequisite to create anything new.

By their nature, outdoor products are lighter, faster, more durable and breathable, reusable, will keep you

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drier, and so on. They win at being equipped with the technology and performance to take consumers through many situations, whether it’s a concert, a backpacking trip, camping, or exploring a foreign city. Outdoor companies should not take this for granted. The performance that’s already built into their products, providing longevity and multi-usage, is what every traveler wants.

2. HOW DO YOU KNOW WHEN YOU’VE STUMBLED UPON A MEANINGFUL TREND? In January 2008, eight months before the stock market crash,

3. AS SOMEONE WITH SO MUCH EXPERIENCE ANALYZING TRENDS, WHAT DOES IT TAKE TO TRULY SURPRISE YOU? There are products that simply grab the consumer imagination that nobody can predict, but they manage to strike all the right chords.

Two examples of brands that have surprised me are Crocs and Vibram.

At one point in time, each captured one-third of all multisport shoe sales in the outdoor industry. That’s a lot of shoes! I think Crocs has been successful because of the footwear’s combined simplicity, comfort, and practicality. The uniqueness of Vibram’s FiveFingers and its timely release around the barefoot trend jived with consumers. The learning from this is, no matter how much one knows and analyzes, no one is right 100 percent of the time.

4. NPD RECENTLY PUBLISHED A BLOG POST ABOUT THE LACK OF CONSUMER KNOWLEDGE AROUND SUSTAINABILITY ISSUES IN APPAREL. WHAT CAN YOU TELL US ABOUT THE SUSTAINABILITY MOVEMENT AND

WHAT CUSTOMERS DO—OR DON’T— UNDERSTAND ABOUT THESE ISSUES? Outdoor brands have been investing in and moving toward sustainability for years. They have been at the forefront of this initiative because the outdoor industry and its brands believe it’s the right and necessary thing to do. At this moment in time, many consumers have expressed interest in purchasing “green” or sustainable products, but few are willing to spend more money. In a recent survey NPD conducted, seven out of 10 U.S. consumers reported they would not pay more for “sustainable,” “eco-friendly,” “organic,” or “ethical” apparel products. Nearly one-third were unsure if they ever purchased these types of clothing at all. Brands and retailers need to develop clear messaging and educate consumers, and they must also be transparent in explaining how and why their sustainability efforts are important.

Consumers are not up to speed just yet, but once they learn, they are never going to forget it.

5. GIVEN THE DISCONNECT WITH CUSTOMERS, WHY IS IT WORTHWHILE FOR BRANDS TO CONTINUE PUSHING SUSTAINABILITY? Down the road—whether it’s through legislation, because we’ve tapped out our finite resources, or due to consumer demand forcing changes on the marketplace— sustainable business practices will be the norm. Many outdoor brands will already be ahead, having made the necessary investments and changes over many years. Lagging companies will need to catch up quickly, and will have to invest significant dollars and resources simultaneously, which will leave many to fall by the wayside. Right now, companies are not fully reaping the consumer reward, but they are pursuing sustainability for its own sake—or because they want to sell products well into the future.

–Kassondra Cloos

PHOTO COURTESY JULIA CLARK DAY

we detected an increase in tent sales from our data, in what has traditionally been a tiny month for sales. Though relatively small, we asked ourselves if it was an anomaly.

We started to investigate the bigger picture, and found that national park reservations sold at a record high in the first days of January 2008. The growth in tent sales continued through February and March, suggesting the beginnings of a trend. Putting it in context at the macro level, it became clear that consumers were already feeling the economic crunch, even before the market crashed. Camping became an alternative option to a more expensive vacation. While I’m not suggesting we predicted the market crash, we saw the signs leading up to what was to come, because consumers began making different choices.

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January 22-24

Outdoor Retailer Snow Show

January 25-28

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Outdoor Retailer Winter Market

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January 26-28

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June 22-25

Grassroots Connect

November 5-8

Outdoor Retailer Winter Market

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6/1/18 9:32 AM

NEWEXHIBITORS MEET THE NEW KIDS ON THE FLOOR

1. Hillside

Industries BOOTH: 21232-SL

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Hillside Industries is a new bag maker based in Southern California. The idea was born on a bike and developed into a patent. That patent turned into a product that Hillside is now ready to share with the world. Hillside’s bag is both a messenger bag and a backpack. It’s unique because it transitions between the two styles without the need for any adjustments or added straps. With plenty of zippers and compartments, the bags comfortably store laptops, cameras, and other essentials for adventurers on the go.

2. GoLite BOOTH: VO110-SL

PHOTOS BY COURTESY

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Next spring, GoLite is relaunching in Seattle under new ownership and a firm commitment to specialty retail. More than just a technical apparel company, the new GoLite will pair powerful humanitarian and environmental initiatives with an earth-friendly clothing collection that marries outdoor performance and athletic functionality.

As before, but with a fresh take on product direction, GoLite will produce sustainable performance products that enable active explorers to do more in the outdoors with less. But making good products that are light on the planet is just part of the new business model. Foundational to GoLite is a mission to leverage product sales—along with new company resources, materials, processes, and partnerships—to power charitable and environmental impacts.

More than 80 percent of the introductory GoLite product line is developed from environmentally preferred, recycled, and low-energy production materials and processes. Company resources are dedicated to improving these percentages each season, while working to uncover newer, better solutions.

Descriptions are provided by the manufacturers and edited for clarity and space.

JULY 23, 2018 DAY 1

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3. VOLTAGE BOOTH: 21287-SL Sure, VOLTAGE delivers award-winning creative and development strategy for outdoor brands like Fjällräven, Smartwool, and adidas. But that’s not why they’re setting up camp at Outdoor Retailer. The team is attending to be a “Force for Good” and give away patches for a purpose. VOLTAGE is donating team members’ service hours to trail work for every patch given out. Developing custom code, creating award-winning design, and writing out-of-thisworld copy comes naturally. Walk through their office (or booth) and you’ll find talented creatives, project managers, and developers working heads-down to help fashion and apparel brands stay ahead of the ever-changing retail landscape. They stay up to date on the latest social, ecommerce, and fashion trends.

And they pass their expert retail knowledge on to their clients.

4. SAOLA Shoes BOOTH: VO438-SL Every year, 25 billion pairs of shoes are produced—almost none of them sustainably—making footwear a major contributor to the textile manufacturing industry’s status as “world’s second-largest polluter.” While that may feel dire, SAOLA saw it as an opportunity to do better. Made with recycled and organic materials, each pair of SAOLAs gives back to environmental conservation. SAOLA’s mission is three-part: Move forward, give back, and spread stoke.

In the spring 2019 collection, the brand is using recycled PET to make uppers (three to four plastic bottles in each pair of SAOLAs), and BLOOM Foam (the world’s first plant-based performance foam) for in/mid/outsoles. They look cool, feel super-comfortable, and are crazy lightweight.

PHOTOS BY COURTESY

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5. Veer Gear BOOTH: 22169-SL Veer Gear’s award-winning Cruiser is an innovative hybrid that combines the fun of a rugged wagon with the functionality and safety of a premium stroller.

It’s the first in its class to meet all ASTM stroller safety standards and be JPMAcertified. Founded by an expert team in the world of premium child mobility products, the Cruiser empowers families to go, explore, and bond through active outdoor adventures. The Cruiser offers a variety of custom accessories designed to last many years and accommodate growing families, providing a safe and fun ride for up to two passengers, ages 0 to 5-plus years old.

6. Dovetail Workwear BOOTH: VO352-SL Dovetail Workwear is the first international, exclusive women’s wholesale and retail workwear line. It developed its products, brand, and mission collaboratively with female field testers around the country, ranging from national park trail builders to construction workers, and from visual artists to auto mechanics. Every pair of pants has at least 10 nested pockets built to carry utility knives, headlamps, protein bars, trail maps, phones, and more. With reinforced stress points and extra-durable, 10-ounce denim and canvas, the pants hold up in the backcountry, but also look good when grabbing post-summit beers. More than two years of testing and research helped hone the company’s first women’s workwear item, the Maven Slim work pant, and inspired other new products and features.

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NEW EXHIBITORS

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7. Two Ten Footwear

Foundation BOOTH: 49163-UL

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Around since 1939, Two Ten Footwear Foundation provides emergency financial aid, natural disaster relief, scholarships, and professional development programs for everyone who works in the footwear industry. It was founded by a group of footwear workers who came together in Boston to help a colleague who had fallen on hard times. Today, Two Ten is funded entirely by footwear companies, footwear employees, and footwear associations, and serves a national workforce of 300,000 employees and their families.

8. SOUL Inventions

PHOTOS BY COURTESY

BOOTH: MR401-112 These days, having power on the go is a necessity, not an option. SOUL Inventions is introducing a compact solar charger called the Solar Scroll, a powerful solution for limitless outdoor adventures. Equipped with the most advanced, reliable, durable, and flexible solar panel possible, the Solar Scroll is built to last. It is both lightweight and efficient. To use it, simply unroll the panel and let it soak up the energy from the sun. The Scroll is perfect for day-to-day use or for epic hiking/camping trips. Until now, all solar chargers within a similar range have been relatively bulky, heavy, and expensive, and are nowhere near as efficient and durable. SOUL Inventions is an innovative start-up company that specializes in eco-friendly products, aiming to harness the energy of the sun.

INSULATION WITH LOFTIER ASPIRATIONS. Introducing PFC-Free DownTek Powered by 37.5ÂŽ Technology - The insulating properties of down - The water repellency of DownTek - The temperature regulating power of 37.5ÂŽ Technology Yet another new standard in insulation brought to you by DownTek.

BROUGH T TO YOU BY

Visit us in Meeting Room 206 - July 23rd-25th

NEW EXHIBITORS

9. Takeya USA BOOTH: 24213-SL Takeya USA bottles are leakproof and sweat-proof, and feature fully insulated lids. The uniquely designed spout has internal threads that allow for seamless sipping, chugging, or pouring. Takeya’s bottles are also equipped with an innovative Hinge-Lock that secures the cap back when opened, and an easycarry loop handle for all-day carrying comfort. Beyond that, Takeya is built with a double-wall, double-powder, vacuum-insulated construction that keeps drinks ice-cold for up to 24 hours or hot for 12 hours, while also preventing any condensation or long-term damage. For spring 2019, Takeya introduces a fresh color palette to capture the blooming season, with hues including Sunflower, Puddles, Watermelon, Coral, Pebble, and Surf, as well as a convenient straw lid for 18-, 24-, 32-, and 40-ounce bottles. The brand also launches its Soft Touch Bottles with a matte, slightly rubberized texture and an extended line of 14-ounce Kids’ Bottles.

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10. Fitmark 10

BOOTH: 28107-SL Fitmark’s fleet of backpacks, duffels, totes, and meal management lunch bags help users meet fitness and lifestyle goals. Whether hitting the gym, hiking a mountain, playing sports, or preparing for the workday, Fitmark helps keep meals organized and ready to go. The bags have removable meal prep lunch bags that fit into backpacks, duffels, or totes featuring multiuse and functionality not found in other brands. Along with a durable exterior, bags are backed up with a no-nonsense warranty and outstanding customer service.

creora® Color+ dyeable spandex for excellent color fastness in blends with nylon.

Outdoor Retailer Show 23-26 July 2018

Booth : #27-LL

For more information on creora® spandex contact

Mike Simko

creora® is registered trade mark of the Hyosung Corporation for it s brand of premium spandex.

E-mail: Mike.Simko@us.hyosung.com Tel: 908-510-5035

WE’RE GROWING OUR OWN OIL

OrthoLite® foams are used in over 400 million pairs of footwear a year—

PLANT-BASED

BIO-OIL

so we take our responsibility to the earth seriously. Our eco products dramatically reduce the need for petroleum oil, using plant-based bio-oil instead. Made from castor beans—a non-food crop grown with little water—it makes for the most comfortable, eco-friendly insoles on the planet. The only thing as good as OrthoLite® is OrthoLite®.

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ORTHO 18-08 OR Daily_Bio-Oil_fp_mech_061118.indd 1

6/12/18 10:58 AM

GEARTRENDS PERFORMANCE APPAREL

STRETCHING THE BOUNDARIES

Summer performance apparel ups comfort levels, while breathing easily and repelling pests. BY COURTNEY HOLDEN

Fantastic Elastic

Performance apparel isn’t just getting more technical; it’s getting more comfortable. And stretchy fabrics are the heroes of the day. Brands are incorporating elastic and a variety of proprietary stretch fabrics into everything from rain jackets and windbreakers to trail pants and climber-specific denim. Brenda Mohr, of the Alpine Shop in St. Louis, Missouri, has noticed men in particular grow more accepting of the trend. “Two to five years ago, I couldn’t give away a men’s pant that had stretch in it. Now they’re finally starting to understand the comfort factor, and we’re doing quite well with bottoms and tops with an element of stretch in them.”

Tough and Tight

Women’s hiking bottoms have been ahead of the curve in the stretchy department, with tights dominating the scene for the past few seasons. Now, they’re getting tougher as well. “Women want to hike in their tights, and they’re finding that they’re not durable enough: You sit on a rock and you rip out the seat of your pants,” says Esther Kopf, buyer for Pine Needle Mountaineering in Durango, Colorado. She’s noticed that this season’s tights are made with nylon blends for added reinforcement in key areas, as well as compression and abrasion-resistant panels, hidden pockets, and, of course, four-way stretch.

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Holey Grail

As the mercury rises, customer demand for breathable apparel shifts into even higher gear, and waterproof pieces are no exception. “It goes back to being clammy when the jacket can’t breathe and all that moisture getting stuck,” says Sean Payne, manager at Clear Water Outdoor in Lake Geneva, Wisconsin. “Years ago, you might be dry, but you were sweating inside. These days, you’re totally dry, both inside and outside.” Whether they use holes (think mesh and vents), proprietary fabrics, or some combination thereof, brands are providing new solutions for air exchange.

PHOTOS BY COURTESY

Bugs Beware

Bug-repelling technology in apparel is gaining traction. The reason? Michael Levine, buyer with Ramsey Outdoor in Succasunna, New Jersey, points to media coverage of Zika virus and this summer’s higher-than-normal tick population: “The consumer is a little more educated about Insect Shield clothing. People are aware of it and come in looking for it.” New styles are effective, odorless, and last for the garment’s expected lifespan.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

1. Dakine puts the fun back in functional with its stretch nylon ripstop Reserve Windbreaker ($110), which features a playful black-and-white print. Bonus: PFC-free DWR provides light moisture protection. #42046-UL

2. The four-way stretch found in Helly Hansen’s Rask Trail Tights ($85) makes it easy to hurdle downed trees and climb over boulders. Reinforced panels on the knees and seat allow wearers to scramble or scooch without worry. #37007-UL

JULY 23, 2018 DAY 1

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3. Featuring Insect Shield technology, the Bugout Sombriolet Sun Bucket ($45) from Outdoor Research is a new take on a bestselling, UPF 50+ favorite. Now the hat protects from harsh summer rays and annoying summer pests. #42023-UL 4. Black Diamond introduces Forged Denim ($125, available in both men’s and women’s), aiming to optimize climbing jeans. The line pairs nylon, polyester, and elastane for stretch with durable CORDURA denim and uses harness-compatible, low-profile hardware to hold it all together. #42081-UL

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5. The Agner Hybrid Down Jacket ($220, available in both men’s and women’s) from Salewa achieves breathability and freedom of movement thanks to rock-resistant, four-way stretchy Durastretch. #36115-UL

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6. The North Face expands its undergarment offerings with the Beyond the Wall Free Motion Bra ($75). The lightweight poly/spandex blend helps regulate body temperature, while an innovative backless design allows for superior range of motion perfect for climbers. #44007-UL

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7. With a Pertex Quantum Air outer face, Pontetorto Technostretch inserts, and proprietary stretch insulation, Mammut’s Rime Light IN Flex Hooded Jacket ($229) for men and women is a shining example of breathable mobility. #36023-UL

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Pure Possibility.

The new standard.

Venture Out 114 puristcollective.com

GEAR TRENDS WOMEN’S LIFESTYLE

LOOSE AND LOVELY

Women’s lifestyle apparel adopts an airy vibe complemented by vintage flair. BY COURTNEY HOLDEN

Hang Loose

This summer, women’s lifestyle takes on an easy, breezy look. “A lot of it has to do with the figuref lattering thing,” says Adam Higinbothom, sales floor manager at Pack Rat Outdoor Center in Fayetteville, Arkansas. “A flowy silhouette fits a range of body types.” Retailers explain the trend as a shift away from the slimmer, body-hugging styles of the more conventional athletic fit. They appreciate these looser garments, which appeal to a broader market of female customers and help to boost overall sales. In summer 2019, look for flowy dresses, funky rompers, and tops with a tulip silhouette.

Yesterday Replay

Lifestyle brands are drawing inspiration from the archives. “Everybody wants to get back to the simple style, the classic,” says Sheryl DeBoard, owner of In My Element in Fairbanks, Alaska. “It’s classy, but it’s not so straight-edged. It’s outdoorsy with a feminine twist to it, and that has appeal to every girl out there, whether she’s climbing, hiking, or going out to dinner.” Those vintage favorites get an update, however, and 2.0 versions are equipped with the technology (think quick-dry and built-in insect repellent) of today.

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One-Stop Shopping

1. Dolman sleeves, a tulip hemline, and relaxed silhouette give swingy style to Aventura’s Kasey Tunic ($65). This flattering fit is available in sizes XS-3XL. #48045-UL

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2. The Luna Skirt ($80) from Flylow is a chameleon that oozes easy-wear summer style.

Fold down the bodice at the waist and voilà: maxi skirt. Pull the halter top all the way up, tie over the shoulders, and it’s a full-length dress, ready to impress. #53068-UL

THE DAILY | SUMMER MARKET

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PHOTOS BY COURTESY

The perfect mix of swingy freedom and heritage hip, rompers and jumpsuits have become the season’s go-to ladies’ lifestyle piece. Alison Taylor, softgoods buyer for Summit Hut in Tucson, Arizona, isn’t surprised. “It’s just an easy piece to throw on after you’re out in the sun or to put on over your swimsuit,” she says. “You don’t have to think about the bottom and the top. It’s all in one.”

GEAR TRENDS WOMEN’S LIFESTYLE

3. The Azalea Skort ($85) is a modest addition to the Mountain Khakis summer lineup. Its wide elastic waistband provides comfort, while quick-dry shorts hide under a flattering skirt. #49014-UL 4. Smartwool’s take on the jumpsuit trend, the Active Reset Romper ($90), puts oh-so-soft merino next to skin for laid-back comfort perfect for an afternoon in Margaritaville. #46117-UL 5. Filson’s Bell Island Bomber Jacket ($265) channels old-school cool. Quilted insulation makes this transitional outer layer perfect for when the sun sets and temps dip. #46023-UL 6. Icebreaker’s Sphere Short Sleeve Lowe Crewe ($70; also available in men’s) is a lightweight everyday tee made of Cool-Lite, a blend of merino and TENCEL (a wood fiber). The combination of natural fibers will keep you cool and comfortable in even the hottest and most humid conditions. #44116-UL

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BASECAMP NFZ

Wick Dry® moisture management to keep feet dry and comfortable

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URfitTM System provides memory-knit construction and spandex compression zones

Soft, lightweight Merino wool wicks away moisture, regulates temperature, and prevents odor

Strategic padding for a balance of comfort, flexibility, and air circulation

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GEAR TRENDS MEN’S LIFESTYLE

RUGGED AND ROWDY

For summer 2019, men’s lifestyle apparel incorporates canvas, funky prints, and blends aplenty. BY COURTNEY HOLDEN

Work It

This summer, men’s lifestyle apparel crosses over not just from trail to town, but also from construction site to campsite. In a trend dubbed “workwear lite,” canvas is cropping up throughout lifestyle lineups as a way to add resilience and rugged charm to tops and bottoms. “Canvas, and workwear in general, is something you can live a rougher lifestyle in, and you can keep wearing the stuff,” says Sarah Dreyfuss, buyer and manager for Proof Lab Station in Mill Valley, California. “Durability is a huge thing, but I also think people are just liking that look.” Articulated knees, a gusseted crotch, and just a touch of stretch up canvas’ comfort levels.

Loud and Proud

Menswear has long been dominated by earthy, grounded color palettes—and that’s certainly still the case—but warmer temps and relaxed summer style offer a little leeway for self-expression. “Nobody likes the description of ‘average,’” says Bridget Machacek, owner of Roam’n Around in Rapid City, South Dakota. “That’s why I think that prints, whether they’re loud or just different than your average plaid or chambray shirt, are trending upward. Men want to set themselves apart.” Plus, retailers point out, these conversational prints and graphic tees break up the sea of natural tones that often dominate the showroom floor.

Mix and Match

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1. The repeated seed print and tonal stitching detail on the Cooper ($65) from Dakota Grizzly offer a modest take on the season’s fetish for prints. #46001-UL

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2. The Lounge-Out Cord Short ($70) from Toad&Co blends organic cotton, poly, and a little spandex to create a vintage favorite with modern-day improvements. #39022-UL

PHOTOS BY COURTESY

Blends abound this season to optimize comfort and durability. “Men are really starting to embrace some of those new fabrics, different feels, and different weights,” says Jennifer Merkel, owner of Chalet Sports in Bozeman, Montana. She adds that “some of those different fabrics provide easier care, so they don’t look like they just came off of your bedroom floor.” Natural fibers like cotton, hemp, and wool play nice with synthetics of all sorts, from nylon and polyester to TENCEL and modal.

A new Teflon for a new world. ®

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© 2018 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

GEAR TRENDS MEN’S LIFESTYLE

3. Fjällräven’s Greenland Canvas Jean ($120) is heavy-duty hip.

Articulated knees up comfort, while a UPF 50+ rating provides sun protection. #37031-UL 4. Kavu takes fun prints seriously with its short-sleeve button-up, The Jam ($50). Two versions feature either inflatable pool toys (shown) or Sasquatch and mystery animals. #44081-UL

5. Helly Hansen’s Movant Insulated Vest ($170, also available in women’s), uses Lavalan 100 percent Norwegian wool.

Technical shoulder and chest panels with DWR coatings add an element of weather protection, perfect for dayhikes or walks around town. #37007-UL

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6. Made from a Fair Trade Certified organic cotton/Lycra twill blend, the Bronx Short ($62) from Ecōths is tough, durable, and looks great for everyday wear. #48045-UL

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cotton does 26.2

Whether you’re cruising easy street or pounding the pavement, make the most of every run with performance cotton technology. Breathable, sweat-wicking and with an eco-friendly non-fluorinated finish, it’s a fabric that moves with you every step of the way. Because when your gear feels good, even the hardest mile feels better.

visit us at booth 53095 ul. i

AMERICA’S COTTON PRODUCERS AND IMPORTERS Service Marks/Trademarks of Cotton Incorporated. © 2018 Cotton Incorporated.

GEAR TRENDS EYEWEAR

SUMMER SHADES Eyewear brands have vintage style and women’s-specific fit in their sights.

PORTABLE LIGHTS AMERICAN TRADE ORGANIZATION

Brands Committed to Integrity with Products You Can Trust

BY COURTNEY HOLDEN

Classic Couture

Old is new again as eyewear brands return to frame designs from years past.

Richard Allen, buyer for Summit Hut in Tucson, Arizona, has noticed the wayfarer silhouette in particular doing well—and he isn’t surprised. “It’s been a classic forever,” he says. “It’s a little more retro without being crazy, and it does tend to look good on everybody: men, women; big face, small face.” Flatter frames with less wrap are hot among more fashion-forward customers as the industry swings away from face-hugging styles.

Just for Her

Although there are still plenty of eyewear styles that cross the gender divide, Allen has seen an uptick in sales for women’s-specific frames, often due more to the fit than the fashion. “It’s just like a pack or a shoe,” Allen says. “Women’s faces are different, and when we pay attention, a frame might look similar, but it actually fits better.” The retailer has seen traditionally feminine colorways like white, light blue, and tiger eye do well, alongside lightweight lens options made from polycarbonate rather than glass.

Get a Grip

Think of it as protecting an investment. Whether it’s keeping eyewear attached to the face or just to the body, eyewear and accessory brands help to ensure glasses fit comfortably and stay secure. “If they’re going to be out and about, customers want something that’s not going to slide off,” says Dustin Lee, general manager at Eagle Eye Outfitters in Dothan, Alabama. “If you go for a run and feel like they’re bouncing—nobody wants that.”

For more information on the FL 1 Light Standard and the industry trade organization PLATO, go to plato-usa.org.

© 2018 Portable Lights American Trade Organization

2. Costa’s women’s-specific Caldera ($199-$219) uses the brand’s 580 color-enhancing lens technology, which selectively filters out harsh yellow light for superior contrast and absorbs highenergy blue light to enhance sharpness. #33031-UL 3. Featuring Revant’s proprietary MaxGrip nonslip material on its nose

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bridge, the S1L ($155) promises to stay put. Plus, this ultralight frame weighs less than an ounce. #SPV5 4. Grip technology may deter slippage, but Croakies helps ensure those shades are truly secure. This season’s XL Suiters ($9) in the funky Dry Fly print are made from soft, washable polyester for all-day comfort. #44048-UL 5. Designed with a no-slip, anti-bounce fit and equipped with shatterproof, scratch-resistant lenses, Tifosi’s Swank ($25) is ready for anything—jumping jacks included. #42094-UL

PHOTOS BY COURTESY

Each of the above brands is committed to test its portable lighting products to the highest flashlight standard, ANSI/PLATO FL 1.

1. In a modern take on the classic wayfarer style, the Boardroom ($25) from Optic Nerve blends a flat-lens aesthetic with a futuristic mono-lens design and glarecutting polarized lenses. #42057-UL

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JULY 23, 2018 DAY 1

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A Unique Garment Technology from TORAY That Combines

Form-Fitting Stretch Fabric with Innovative Stretch Insulation From a global leader in cutting-edge fiber and textile technologies comes 3DeFX+ ®.

Toray’s latest innovation combines proprietary insulation made from multiple types of coil-shaped fibers, now with 40% recycled content, and an array of stretch fabrics. It provides flexibility and warmth and allows for freedom of movement like never before.

3DeFX+ ® is a next-generation “package solution,” created by Toray and offering fully integrated garment production for the world’s top brands.

Cutting-Edge Stretch Fabric

3D Stretch Insulation

Stretch Sewing Method

Toray’s innovatively designed fabric can be used in all kinds of applications.

It can be customized to suit the design and concept of various types of clothing, without losing its functionality.

Multiple types of spiral-shaped fibers are intertwined to achieve higher stretchability and volume than conventional padding.

Thanks to the large amounts of air trapped inside, it is extremely lightweight and compact, with high heat retention.

Made using 40% recycled fibers, this insulation is engineered with sustainability in mind.

Special stitching maximizes the performance of the insulation and fabric.

Try 3DeFX+ ® at the Toray booth #MR301.

For more information, please visit 3defx-plus.com 3DeFX+ ® is a registered trademark of Toray International, Inc. All rights reserved.

THEGALLERY HOT NEW PRODUCTS AT THE SHOW

1. EDITORS’ PICK The Micro Black Series CLD (Core Locking Device) is a nextgeneration LEKI folding trekking pole that uses a completely internal, springactivated mechanism to assemble and refold the poles with a single pull. The sealed device is protected from the elements. The construction eliminates the weight of traditional locks as well as one complete shaft section to reduce overall weight by more than 20 percent without sacrificing a full range of adjustability (110 to 130 cm).

It also features Aergon Thermo grips, SpeedLock 2, and a new, smaller-profile trekking basket. [$250] #39055-UL

EDITORS’ PICK

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2. Enjoy the warmth, smell, crackle,

and feel of a wood campfire, without any of the smoke. With capacity for up to four standard firewood logs, the BioLite FirePit creates efficient flames with patented airflow technology, combusting smoke before it has a chance to escape the fire. The X-Ray mesh body enables mesmerizing views, giving users a front-row seat to everything going on inside the burn chamber. Featuring dual-fuel capability, users can elect to burn wood for fireside enjoyment or charcoal for hibachi-style grilling with the included slide-on grate. Flame size can be controlled manually or remotely via Bluetooth with the free BioLite app. [$200] #32125-UL

3. GSI Outdoors’ Microlite 570 Trek

push-button top bottle is lightweight, made from stainless steel, and is vacuum insulated. It provides eight hours of heat and 16 hours of cold retention, and is one-third lighter and 25 percent more compact than traditional vacuum mugs. The ultrathin walls of the bottle allow for a 19-fluidounce capacity in what is traditionally a 14-ounce vacuum bottle. The loop handle makes for easy single-handed operation while commuting or hiking. [$30] #36031-UL

PHOTOS BY COURTESY

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Descriptions are provided by the manufacturers and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

BOOTH NUMBERS ARE CURRENT AS OF JULY 1, 2018.

JULY 23, 2018 DAY 1

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NEW PRODUCT GALLERY

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1. The new BOGS Overcast collection

for men are the perfect go-to shoes for days when the skies are a bit questionable. You’ll always be ready for what the day holds with the Rain Boot or Chelsea silhouette, which are both 100-percent waterproof and feature a contoured eco EVA footbed with gel cushioning for ultimate comfort. [$70$80] #42019-UL

2. Perfect for ultralight sport and

trad climbing, Metolius’s redesigned Bravo Wiregate Carabiner features a new rope well for increased durability and a flared nose profile to help prevent accidental gate openings. At a lightweight 1.1 ounces, it still keeps your rack weight to a minimum and is big enough for easy clipping. ($7; $39 for a pack of 6) #37081-UL

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3. The Alite Stonefly is a lightweight

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and fully collapsible chair with dual cup holders and comfy armrests, so you can lounge and imbibe in any outdoor spot you want. The integrated cup holders have a loop to attach a bottle opener or keys and enough space to accommodate your beverages as well as your phone or any small extras. The Stonefly provides a super-comfortable perch that sits higher than Alite’s Mayfly and Mantis chairs, so you’ll have a great view whether it’s of the stage or the campfire. [$130] #53122-UL

EDITORS’ PICK

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inspired field watch, the Bertucci Watches A-2TR Vintage GMT features a solid titanium, unidirectional rotating ring for elapsed time and directional use. This watch is built for rugged outdoor exploration, yet offers a level of sophistication and styling that’s suitable for everyday use. The integration of a fourth hand (red arrow) measures a second time zone by rotating the dial once per day—an ideal feature for travelers. [$270-$290] #30042-UL

PHOTOS BY COURTESY

4. EDITORS’ PICK A classic, military-

WE THRIVE OUTSIDE

AMERICA’S KIDS HAVE LOST THEIR CONNECTION TO THE OUTDOORS. LET’S MAKE THE OUTDOORS A HABIT. COME TO BOOTH UL-30001 TO GET INVOLVED.

WE THRIVE OUTSIDE

outdoorindustry.org/participation

NEW PRODUCT GALLERY 2

1

EDITORS’ PICK

PHOTOS BY COURTESY

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1. EDITORS’ PICK At only 2

ounces, the new Sawyer Micro Squeeze flows nearly as fast as the larger original Squeeze, while being more compact than the Sawyer Mini Filter. It has all the benefits of dual-threaded ends for cleaning, connection to a gravity setup, and inline use. [$25] #39087-UL

2. The Yakima BigCatch universal mounting kayak saddle is designed and tested to haul heavy fishing kayaks and siton-tops that weigh up to 150 pounds. Simple to install and easy to load, the rubber-padded saddles conform to the kayak’s hull for a super-secure, fullcontact carry that’s easy on the boat. The BigCatch set includes four saddles, HeavyDuty Straps, and Bow and Stern Tie-Downs. [$199] #31015-UL

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3. The first insulated bottle

in the FuelBelt collection, the new Insulated Hand Held offers an ergonomic, comfort-hold, thumb-free

design. Its moisture-wicking back-of-hand padding offers comfort and breathability while hi-viz accents provide enhanced reflectivity and its oversized storage provides phone storage. The 16-ounce flexible bottle opens with just a half-turn and features a burst valve. BPA- and phthalatefree, the bottle is 100-percent recyclable and dishwasher safe. [$30] #49015-UL

4. MSR’s best-selling, awardwinning Hubba NX Tent Series will receive significant updates in 2019. All Hubba NX Tents now feature MSR’s ultradurable Xtreme Shield Waterproof Coating, lasting up to three times longer than standard tent coatings, as well as virtually indestructible Easton Syclone Poles. Built of lightweight, aerospacegrade composite materials, Easton Syclone Poles are more resilient than previous poles used in the Hubba. [$380] #44031-UL

to go further Katadyn® Gravity BeFree™ 3.0L Water Filtration System™ No Pumping or Squeezing Gravity Powered water filter

Shake to Clean in the field No Backflushing necessary

Fast! Filters up to 2 liters/min Removes bacteria & protozoa

0.1 micron EZ-Clean Membrane™

L e a r n mo r e a b o u t t h e B e F r e e at Booth # 5 1 0 3 1 - U L

NEW PRODUCT GALLERY

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PHOTOS BY COURTESY

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Thought Leader Keynote Featuring

Steve Rendle, Chairman + CEO of VF Corporation WHEN

ORSM | Day 3 Wednesday, July 25, 2018 7am – 9am

WHERE

McNichols Civic Center, 3rd floor 144 Colfax Avenue Denver, CO

Limited seating | RSVP recommended CamberOutdoors.Org/2018Keynote

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1. The Ruffwear Vert Jacket combines waterproof, windproof protection with soft fleece lining for warmth during work and play. The jacket features an oversized storm collar, leg loops to keep the jacket in place during blustery conditions, and a leash portal so the jacket can be worn over a harness. Side-release buckles make it easy to take on and off and reflective accents increase visibility. [$80] #33027-UL 2. The Altra Superior 4 is now

lighter and faster, weighing just 7.9 ounces for men and 6.6 ounces for women. Also new is the Quantic midsole—the perfect blend of lightweight, plush, responsive cushioning for a fast ride. The MaxTrac rubber outsole is now even grippier.

This is the Superior’s first wraparound, seamless upper with an integrated tongue and a rounded heel cup to create a contoured, snug fit. These features on a low, lean, 21mm stack make the Superior the ideal go-fast trail shoe for running and racing. [$110] #49129-UL

3. The Royal Robbins Kayenta

Woven Dress is an outdoorstyled shirt dress made from a jacquard woven fabric that’s a blend of eco-conscious fibers including organic cotton, hemp, and yak wool. Naturally odor resistant and travel friendly, this lightweight dress features on-seam hand pockets as well as a hidden zippered pocket on the right side. [$89] #39023-UL

4. Cut from a new breathable,

lightweight mesh, SAXX’s Volt brings moisture-wicking and anti-odor functionality to the everyday side of men’s underwear. Volt features SAXX’s patented Ballpark Pouch with breathable mesh panels that prevent skinagainst-skin friction and ensure chafe-free support.

Other features include a moisture-wicking waistband, anti-odor treatment, FlatOut Seams, and Three-D Fit for comfort and breathability, plus bold new patterns. [$33] #36048-UL

Booth

22212-SL (Street level)

TRACK-LOCK™ SYSTEM ADJUSTS EVERY ¼" FOR MAXIMUM COMFORT

www.exactfitshop.com

PERFECT FIT EVERY TIME!

Also featuring:

Wallets • Luggage • Bags • Gloves • Travel Accessories and more

NEW PRODUCT GALLERY

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PHOTOS BY COURTESY

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1. A staple in Eagle Creek’s

Exploration Series for years, the Off-Road Recreational Vacation Duffels (better known as ORVs) are now available in new sizes and colors. The new ORV Wheeled Duffels offer wide-open storage space and Bi-Tech weatherprotection. Now available in International Carry On, Carry On, and 26-inch/80-liter sizes, these new ORVs feature a wet/ dry compartment to keep dirty separate from clean.

Plus, the carry-ons feature a new internal 17-inch laptop compartment. [$319-$349] #44023-UL

EDITORS’ PICK

2. For free-flowing explorations

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IF YOU WANT TO WIN MY VOTE…

PROMOTE OUR OUTDOOR RECREATION ECONOMY See what else the growing number of outdoor voters are saying about how to Win in the West.

Winning the West is a nonpartisan campaign to make policymakers and elected leaders aware of the power of voters who actively participate in the outdoors and bring that passion with them to the ballot box, whether they are Democrats, Republicans or independents.

LEARN MORE AND LEND YOUR VOICE: WinningTheWest2018.org

on land and water, Oboz’s Sun Kosi uses R-MAT cushioning technologies to deliver immediate comfort and a light, soft feel. R-MAT, which has outstanding rebound, traction, and durability, is used in the sculpted footbed, midsole, and outsole. On top, supersoft, quick-dry webbing crisscrosses the foot and wraps the heel.

Three points of adjustment help secure the hold of this

adventure-seeking sandal. [$95] #53095-UL

3. Kelty’s Zyro backpacking

pack features a new NadaTech Suspension that minimizes contact points on the user’s back to increase breathability and enhance moisture management for extended comfort on longer trips.

Additional features include a lightweight perimeter frame for efficient load transfer and PerfectFIT that enables on-body torso adjustment. Available in women’s 54-liter, women’s 64-liter, unisex 58-liter, and unisex 68-liter. [$200-$230] #42031-UL

4. EDITORS’ PICK The new Goal

Zero Sherpa 100AC features the latest in sophisticated tech advancements and gives customers 99Wh of power to live life on the go. Power a range of essential electronics through USB-C PD, AC, and wireless QI charging. It’s powerful enough to keep you going and small enough to travel anywhere. [$300] #36128-UL

NEW PRODUCT GALLERY

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EDITORS’ PICK

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PHOTOS BY COURTESY

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Tested & Proven

“

As a recovering Lyme disease patient, and mother of

two based in the beautiful, but tick-rich state of Maine, I do everything I can to protect our family from ticks.

I’m comforted knowing that Insect Shield technology is protecting us always while we enjoy the outdoors.

Tested. Proven. Mother approved.

”

- Heather Hurst

Founder & President, Project Lyme

Look for Insect Shield products from these trusted brands

1. EDITORS’ PICK Kokopelli’s

new Rogue Packraft is an ultra-lightweight, one-person, inflatable raft that is durable enough to handle lakes and rivers, but can also be easily packed into your backpack or onto your bike. With a first-inclass Kevlar reinforced floor, double-layer seam tape, and V-tape floor construction, the Rogue opens up endless opportunities to keep your adventure going once you hit the water. It comes with a spray skirt and kayak-style backband, and measures 90 by 37 inches inflated. [$1,050] #33023-UL

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2. The Headsweats Boonie Hat

features a 3-inch-wide brim, adjustable chin strap, and quick-fit closure to ensure your face remains protected from the sun. When not on your head, the Boonie can be rolled up and stuffed in a pocket. The shell is constructed using Headsweats performance Eventure knit fabric, along with a wrapped terry sweatband to create maximum airflow, and moisture

transfer to help you keep a cool head. [$25] #46098-UL

3. The Mountain Hardwear Kor

Preshell Hoody is a lightweight, water-resistant, and durable softshell with the stretch you need to make every move with confidence. Made of Pertex Quantum Air 20-denier Stretch Ripstop, use it as a do-it-all layer for spring climbs, runs, rides, and more. It features harness-compatible zip hand pockets and a full hood, and packs into the right-hand pocket. Available in men’s and women’s sizes. [$130] #44055-UL

4. Sunday Afternoons’ new

Vantage Point Trucker is a technical trucker hat that is breathable, crushable, and extra-wicking. The Vantage Point features Sunday Afternoons’ new StretchBack Sizing for maximum comfort plus high-visibility, reflective detailing, making this a great choice for late-night dog walking and low-light road runs. [$32] #51073-UL

®

Active outdoor gear that’s light on the path and the planet.

Visit us at Venture Out

www.golite.com

Launching Spring ‘19

NEW PRODUCT GALLERY

1 2 EDITORS’ PICK

PHOTOS BY COURTESY

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Good insurance shouldn’t blindside you Partner with the industry experts to protect your business, your product, your passion.

www.outdoorsportsins.com • osi@horizonagency.com • 1-800-491-2858

Let’s talk! Visit us at booth 44001-UL

1. Coast’s new HX5R lightweight

LED pocket flashlight features the ultimate rechargeable flexibility: Just unscrew the back cap for a USB plug that fits into any USB port for a charge. This flashlight is 340 lumens with a slide focus and up to 178-meter beam distance. It also comes with a reversible pocket clip to affix to any pocket or even the bill of a hat. [$30] #49041-UL

2. EDITORS’ PICK The Fisher

+ Baker Thompson Blazer is a casual suit jacket with elevated trim for everything from the office to date night to summer weddings. Made from Ventile, a storied British waterproof cotton, the blazer looks and feels as good as it performs in wet weather. It features custom horn buttons, a unique lapel to batten down the hatches in an unexpected shower and functional pockets shower, to carry all that’s necessary for the day’s adventure. [$448] #VO322-SL

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3. The YETI Silo 6G is a

remarkably insulated, quickto-pour, easy-to-clean behemoth of a water cooler.

The YETI Silo can store six gallons of water inside a tough exterior while its PermaFrost insulation and interlocking lid seal in the cold from sunup to sundown. A spigot on the bottom ensures fast pours. [$300] #42129-UL

4. The Liberty Ankle Leather

Perf is built on Muck Boot’s heritage of comfort and endurance, but with an easy, functional, fashionable style.

Featuring a rubber rand for durability, neoprene midsole, and an ultracomfortable molded PU footbed, the Liberty Ankle Leather Perf is constructed with premium suede and is 100-percent waterproof. Laser cutouts within the suede offer a modern look and additional breathability and a medial zipper allows for easy on and off. [$140] #49152-UL

More ways than ever to get

SAFE DRINKING WATER.

YS 5 WA HE ET S U TO TRAW LIFES X: FLE

1 AS A STRAW

2 WITH SOFT-TOUCH BOTTLE

3

4

5

WITH PLASTIC BOTTLE

WITH LIFESTRAW MISSION

WITH HYDRATION BLADDER

ONE FILTER. 5 WAYS. LifeStraw Flex removes 99.999999% of bacteria, 99.999% of parasites and microplastics. It also exceeds NSF 42 standards for chlorine reduction and NSF 53 standards for lead and heavy metal reduction.

Visit us in booth 51069-UL Distributed by Eartheasy

Y E A R S

PUBLIC RELATIONS

HERO SHOT

Eco Armor

With its ReGreen Windless jacket, GoLite proves that one person’s trash is another one’s windbreaker.

PHOTO BY LOUISA ALBANESE. TEXT BY LEAH QIU

Recycled fabrics have been around for a while. But here’s a news flash: The fabric makers only want to recycle clear plastic bottles because they’re easier to dye. GoLite decided to harness the beauty of green bottles into its ReGreen Windshell.

Twenty discarded green bottles go into each hooded jacket, which is fully wind and water resistant and made with 50 percent less energy and 80 percent less water than the typical shell. Look good and do good for the planet: Everybody wins. [$100] #VO110-SL

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HERO SHOT

Light Squared You’ll forget you’re wearing BioLite’s Headlamp.

PHOTO BY LOUISA ALBANESE. TEXT BY LEAH QIU

Brains and beauty: This new headlamp has both in equal measure.

The 330-lumen light is elegantly integrated into the ultrathin headband. It sits flat on your forehead while the back-of-head battery pack [rechargable, of course) balances the weight so the light stays put even when you’re on the move. The moisture-wicking band keeps your head cool and dry, and it comes in bold colorways. [$50] #32125-UL

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P R EV I EW T H E S P R I N G 2 01 9 V I O L E T M A R S H C O L L EC T I O N

AT BOOTH #44129-UL

Timberland and are trademarks of TBL Licensing LLC. © TBL Licensing LLC. All rights reserved. NAW

HERO SHOT

Hot Stuff

NEMO’s Switchback mat warms up cold nights in camp.

PHOTO BY LOUISA ALBANESE. TEXT BY LEAH QIU

A little bit old school and a little bit new wave, one thing’s for sure: The NEMO Switchback is featherweight at 13 ounces. The company’s first closed-cell pad uses a bubble wraplike pattern with extra-deep nodes that maximize cush and insulation. A metallicized barrier reflects warmth back to the sleeper for a cozy and restful night . [$50] #49081-UL

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@THESHOW

DIG INTO OUR HIGHLIGHTS OF THE SHOW’S EVENTS, EDUCATION, AND MORE

Events JULY 23 Sea to Summit Product Sale to Support Leave No Trace

9 a.m.

51007-UL Sea to Summit is selling two products to support Leave No Trace Center for Outdoor Ethics. The Pro Hammock with Suspension Straps and Tree Protectors is a lightweight, durable, and compact hammock with a super-simple setup.

The Kitchen Sink 5L is an excellent compact and durable addition to your backpack or camp kit—it also makes a great dog bowl. Show Prices: Pro Hammock Single $40/Pro Hammock Double $50/ Kitchen Sink 5L $10.

Win a Heated Jacket

9 a.m.

27110-SL 8K Flexwarm will be giving away one of our incredible heated jackets every day at ORSM.

Oboz Flips Out for The Conservation Alliance

9 a.m.

54381-UL Just $20 buys you a pair of Oboz flip-flops—and all proceeds benefit The Conservation Alliance. All day, while supplies last.

Plant a Tree

9 a.m.

54281-UL Get a free sapling to plant and make the earth a bit healthier. Just visit Oboz’s booth and try on a pair of shoes or boots. While supplies last.

Pajama Party! Chill Angel Temperature Balancing Sleepwear Sale to Benefit the Humane Society

9 a.m.

24183-SL Luxury merino wool pajamas on sale for 50 percent off, while supplies last. Proceeds to benefit the Humane Society.

Hand-Branded Camp Mugs & Webbing Belts

9 a.m.

49014-UL Swing by the Mountain Khakis booth for your hand-branded Ugly Mugz camp mug & handbranded, custom-fit MK webbing belt. $10 donation per item benefits MK Fund partner, Catawba Lands Conservancy. While supplies last.

Live Art with Sarah Virginia Uhl

9 a.m.

37066-UL Renowned artist, adventurer, and activist Sarah Virginia Uhl is creating her art live! Her pieces are for sale with all proceeds going to American Whitewater.

Celebrate the 50th anniversary of the Wild and Scenic Rivers Act and help protect our wild waterways.

Princeton Tec -Vizz Headlamp Sale

9 a.m.

49025-UL Princeton Tec will be selling a limited number of discounted Vizz headlamps. All proceeds from the sale will go to Big City Mountaineers, which instills critical life skills in under-resourced youth through transformative wilderness mentoring experiences.

Smartwool Summer Gear Sale for Big City Mountaineers

9 a.m.

46117-UL Purchase Smartwool product at a great price and help support the youth of Big City Mountaineers at the same time! Net proceeds from the sale of select men’s and women’s S18 apparel and socks will be donated to BCM.

Buy a Crazy Creek Chair, Support Leave No Trace 9 a.m.

53007-UL Help protect the outdoors with your purchase of an

Original or Hex Crazy Creek Chair for $20. Proceeds benefit the Leave No Trace Center for Outdoor Ethics. LNT teaches and inspires people to enjoy the outdoors responsibly.

So, take a seat while doing something good for our natural lands.

Support The Conservation Alliance and Get Your Canine Companion Exclusive Ruffwear Gear

9 a.m.

33027-UL Ruffwear will be selling the following products with proceeds benefiting The Conservation Alliance: Aira Blanket ($30) features waterproof fabric repurposed from Ruffwear’s Aira rain jacket on one side, and a soft, recycled fleece on the other. It’s a durable, go-anywhere blanket that you’ll use over and over.

The Lunker Toy ($10) is an interactive floating throw toy made from durable, recycled materials. A rope handle makes longdistance throws easy for fetching on water or land.

Recycled PLUSfoam core ensures excellent flotation. It’s 100 percent recyclable through the PLUSfoam Reclaim & Recycle Program.

BOCO Gear Sale to Benefit The Conservation Alliance

9 a.m.

53031-UL BOCO Gear will sell its limited-edition Technical Trucker Hats to benefit The Conservation Alliance.

Clif Bar Breakfast to Benefit The Conservation Alliance

9 a.m.

42080-UL Clif Bar will offer attendees its Energy Granola Breakfast + Bowl for a $5 donation.

Eagles Nest Outfitters Hammock Sale to Benefit The Conservation Alliance

9 a.m.

49035-UL Eagles Nest Outfitters sells its ENO DoubleNest Hammock and Suspension Strap Combo to benefit The Conservation Alliance.

GU Energy Labs Sale to Benefit The Conservation Alliance

9 a.m.

42000-UL Purchase a box of Campfire S’mores Gels or a box of Mixed Stroopwafels for $15.

100 percent of sales will be donated to the Conservation Alliance.

KEEN Kona Flip Sale to Benefit The Conservation Alliance

9 a.m.

46081-UL KEEN is selling its Kona Flips for women and men to benefit The Conservation Alliance.

Sierra Designs Sale to Benefit The Conservation Alliance

9 a.m.

42031-UL Sierra Designs is selling its Summit Sack Day Pack with proceeds to benefit The Conservation Alliance.

Outdoor Research Trucker Cap Sale to Benefit The Conservation Alliance

9 a.m.

42023-UL Outdoor Research will sell its Alpenglow and Towers Trucker Cap to benefit The Conservation Alliance.

Kobayashi/Grabber Sale to Benefit The Conservation Alliance

9 a.m.

51000-UL Grabber is selling its Cooling Magic Cool Personal Cooling Towel to benefit The Conservation

Alliance.

Nuun Hydration Sale to Benefit The Conservation Alliance

9 a.m.

300019-UL Nuun is selling its Conservation Alliance Nuun Hydration 4-Pack all day, every day during the show, with all proceeds to benefit The Conservation Alliance.

Toad&Co Sale to Benefit The Conservation Alliance

9 a.m.

39022-UL Toad&Co is selling assorted men’s and women’s styles to benefit The Conservation Alliance.

Sock Sale for Rivers of Recovery

9 a.m.

24157-SL Native Planet is selling socks during the show with the proceeds going to Rivers of Recovery, which specializes in the rehabilitation of combat veterans suffering with PTSD, minor traumatic brain injury (mTBI), stress, anxiety, and depression.

Their program combines outdoor recreational activities with instruction on the self-treatment of symptoms of stress, depression, and anxiety, empowering veterans to live a life that is no longer restricted by psychological or physical disabilities.

Free Coffee Bar at BOGS Footwear

9 a.m.

42019-UL Get your morning started off on the right foot (pun intended!) with a free coffee drink, thanks to the awesome baristas at BOGS.

Osprey Pack Sale to Benefit American Hiking Society 9 a.m.

42060-UL Osprey is selling their completely redesigned

Spring 19 Skarab and Skimmer hike hydration packs for $40 with all proceeds being donated to American Hiking Society.

Pack sales start Day 1 and will continue throughout the show.

Fundraiser for the Conservation Alliance

9 a.m.

42000-UL We’re selling a box of GU Gels or GU Stroopwafels for $15 each! All proceeds are donated to the Conservation Alliance.

While supplies last.

Recycle Your Nutrition Trash at the GU Booth for a Chance to Win 1 of 3 GU Saddlebags

9 a.m.

42000-UL As a proud partner of TerraCycle, we’re collecting sports nutrition trash to be recycled at their facilities and kept out of landfills. Those who drop off their trash with us will be entered to win one of three GU Saddlebags, made from GU packaging.

Wigwam Socks Supports Winter Wildlands Alliance

9 a.m.

51081-UL Drop by Wigwam all day long on Day 1, purchase a pair of socks for $10, and we’ll donate 50 percent to Winter Wildlands Allliance.

Muck Coffee Hour

9 a.m.

49152-UL Join us for a free sample of Kuju coffee and check out what’s new for Spring 2019!

LifeSaver FilterTilter Challenge

9 a.m.

53146-UL Test your skills and play our supersized FILTERTILTER challenge! Tilt the filter to get all the balls to go as far as they can through our system. Each day the person with the fastest time will win a LifeSaver Liberty bottle

JULY 23, 2018 DAY 1

83

EVENTS

for purifying water on the go.

Sierra Designs Flex Summit Sale for Conservation Alliance

9 a.m.

42031-UL Come by the Exxel Outdoors Booth anytime during the show to purchase a Sierra Designs Flex Summit sack for just $25. This versatile and lightweight option is perfect for dayhikes, travel, and quick summit treks. All proceeds will benefit The Conservation Alliance, which works to protect and restore America’s wild places.

Bronwen Jewelry Product Sale

9 a.m.

VO244-SL Visit the Bronwen Jewelry booth throughout the show to pick up a Camber Outdoors piece for $68. A portion of the proceeds will support Camber Outdoors.

UCO Taste of Seattle Coffee Pour-Over 9 a.m.

46061-UL

Stop by for a free java jolt on your way in with a cup of fresh Seattle brew.

The first 100 people each morning will also receive a free, reusable UCO Ware Bamboo coffee cup.

LifeStraw Limited-Edition Filtration Bottle Sale Benefitting Conservation Alliance, Natural Disaster Victims

9 a.m.

51069-UL Visit the LifeStraw booth and purchase a $20 Limited-Edition LifeStraw Go 2-Stage Filtration bottle to hydrate safely throughout the show.

A portion of proceeds benefit Conservation Alliance and LifeStraws Safe Water Fund supporting natural disaster victims.

Nonprofit Passport Challenge

9 a.m.

Lobby F OR attendees are encouraged to visit the nonprofit area of the OR show (Lobby F) where they can enter the Nonprofit Passport Challenge.

Fill out your passport with correct answers from each participating organization and be entered to win a huge prize of outdoor gear and swag.

Passports can be picked up 7/23 and 7/24 at the Big City Mountaineers booth and must be returned by 10 a.m. on 7/25 to be entered to win.

Headsweats Giveaway

9 a.m.

48045-UL Don’t miss an opportunity to win 50 free Headsweats hats or shirts of your choosing! If you’re a vendor or buyer, swing by the Headsweats booth throughout the week, scan your badge, and enter to win! Three winners will randomly be chosen at the end of the show.

Popticals Kayak Giveaway

9 a.m.

39142-UL Yes, we are really giving away The Popticals Kayak!

Lean, green ,and built for adventure, this oneof-a-kind kayak is the ultimate way to “Pack Small and Live Big” on the

water. Enter to win at the Popticals Booth #39142UL at Outdoor Retailer!

Under the Stars

9 a.m.

46080-UL Visit the OluKai booth to talk story & learn the art of celestial navigation.

Kelty’s LimitedEdition Bestie Blanket Sale is Back!

Benefitting Big City Mountaineers

9 a.m.

42031-UL Come by the Kelty booth and pick up your limited-edition logo tapestry Bestie Blanket for lounging around the campfire with a bestie or summer fling. $20 purchase benefits Big City Mountaineers. Available while supplies last.

Energizer Flashlight to Benefit American Hiking Society 9 a.m.

39143-UL Energizer flashlight show special, free with a $10 donation to American Hiking Society.

Instant Morning Buzz

9 a.m.

33133-UL $1 tea and coffee from Cusa Tea every morning at their booth from 9 to 11 a.m. All proceeds go to Access Fund. Attendees can pro deal boxes of tea for $5 a box all day.

Pack It Out for Public Lands Fundraiser

9 a.m.

39080-UL Stop by the Adventure Medical Kits booth (39080-UL) any time during show hours to support the American Hiking Society’s advocacy work and pick up some crucial outdoor preparedness gear for half price. Choose from the compact Mountain Series Hiker Medical Kit ($12.50), the firestarting Survive Outdoors Longer Mag Striker ($6), and the bug-defending Ben’s InvisiNet Xtra ($6.50).

Smartwool Sock Sale for Big City Mountaineers

10 a.m.

46117-UL Selling Smartwool PhD Outdoor Crew socks, while quantities last, with all

proceeds going to Big City Mountaineers.

Dansko Collectible Pins

10 a.m.

46142-UL Are you wearing your Dansko shoes at OR? Show us your Dansko LOVE, and we’ll show you LOVE back with a collectible pin! While supplies last.

Vibram Sole Factor

10 a.m.

Outside, corner of 14th and Welton The Vibram Sole Factor van will be parked outside of the convention center on the corner of Welton and 14th during OR. All proceeds will support the Conservation Alliance.

Drop off a pair of rubbersoled shoes for a resole!

Spin To Win- Xero Shoes

10 a.m.

51113-UL Win a pair of Xero Shoes or more than a dozen other discounts and prizes.

GU Stroopwafels & Kicking Horse Coffee 10 a.m.

EVENTS

42000-UL Start your day at the GU booth for a Stroopwafel and a cup of Kicking Horse Coffee!

MiiR x Corvus Coffee Cold Brew

12 p.m.

VO330-SL Enjoy nitro cold brew on tap from Denver’s Corvus Coffee Roasters in an ORSM18 limited-edition MiiR cup! Learn about our customization program and our new giving projects!

Purist x The Juicing Tree Giveaway

12 p.m.

VO114-SL The first ten attendees who stop by the Purist booth, starting at 12 p.m., will receive their very own complimentary Purist Bottle and juice, courtesy of The Juicing Tree.

Bikepacking Demo/Raffle

2 p.m.

54098-UL Bikepacking is at the exciting intersection of backpacking and adventure cycling. Stop by to experience a brief “How

to Pack” demonstration for bikepacking using Ortlieb’s bags and some of the outdoor market’s iconic products. Be present for a chance to win a full set of Ortlieb’s rack-less bikepacking bags.

Toaks Giveaway and Sale

2 p.m.

44158-UL TOAKS Titanium cookware will raffle off products at 2 p.m. on Days 1 & 2 (free raffle tickets available 10 a.m. to 2 p.m.) and sell their Titanium Spork for $5 to benefit the Oregon Desert Trail. Visit for your chance to win and learn how the Oregon Desert Trail is making a difference for our public lands.

Dave Canterbury Present Navigation Basics

2 p.m.

46061-UL New York Times bestselling author and survival expert Dave Canterbury will discuss backcountry navigation techniques, from the basics of using a compass to more advanced

methods that can be done without a map. Signed copies of his books will be available.

Taiwan New Products Launch

2 p.m.

Room 303, Colorado Convention Center Take a break and enjoy food and beverages while learning about how the Taiwan textile industry is paving the way for the future of textiles, our sustainable future, and how to reduce your carbon footprint. The event will cover premium naturalfiber products for high performance to innovative texturizing, as well as sustainable processes in manufacturing.

BioLite Headbanger PhotoBooth | Meet HeadLamp!

2:30 p.m.

32125-UL Come meet a HeadLamp that sits flush and stays put ... even when you’re rockin’ out. Try it on for size and leave with some one-of-a-kind photos.

ENO DoubleNest Hammock Sale

to Benefit The Conservation Alliance

3 p.m.

49035-UL ENO will be selling DoubleNest Hammock and Suspension Strap Combos for $40 (retail $100) to benefit the Conservation Alliance. While supplies last.

Hike It Baby Book Signing with Shanti Hodges

3 p.m.

37055-UL Come meet Shanti Hodges, founder and visionary of Hike it Baby, an international organization dedicated to spreading the love of the outdoors through hiking. With 298 regional branches, Hike it Baby is growing outdoor participation at the grassroots level and raising the next generation of outdoor enthusiasts. Kids pack sales proceeds will benefit Hike it Baby.

LifeStraw Bottle Sale to Benefit The Conservation Alliance

3 p.m.

51069-UL LifeStraw is selling its Special Edition Go Bottles to benefit The Conservation Alliance.

panorama, while Rabbit Ears Pass offers huge fields of wildflowers.

See the best of beautiful Northwest Colorado!

The Best Steamboat Springs Hikes Book Signing and Giveaway

3 p.m.

46081-UL Come join KEEN for a happy hour that gives back on Days 1, 2, and 3 of Outdoor Retailer. Our daily happy hour will start at 3 p.m. and consist of a pint sale of which 100 percent of the proceeds will go to the nonprofit organization, American Whitewater.

3 p.m.

44104-UL Join author and hiking expert Jacquelyne Cox as she signs free copies of The Best Steamboat Springs Hikes (Colorado Mountain Club). From the Mount Zirkel to the Flat Tops Wildernesses, The Best Steamboat Hikes highlights 20 of the most popular trails in and around the Steamboat Springs area. From the summit of Hahns Peak, hikers enjoy a 360°

KEEN Happy Hour

Ortovox Backpack Sale

3 p.m.

37055-UL Come snag an Ortovox Traverse pack ($40) to

Be an outdoor industry insider Stop by the SNEWS booth (42105UL) for a chance to meet the editors and snag some sweet gear all four days of the show. All you have to do is sign up for the SNEWSletter.

CANADA’S BOOT

EFFORTLESS STYLE THE KODIAK ® SPRING 2019 COLLECTION PREMIUM LEATHERS AND STYLISH DESIGNS

COME VISIT US AT BOOTH #49111-UL For more information, please contact Brent Babbs (Brent_Babbs@vfc.com) KODIAKBOOTS.COM

EVENTS

keep you technical and radical in the mountains.

Deuter Backpack Sale 3 p.m.

37055-UL Come try on a Deuter Speed Lite backpack ($40) to carry all your gear without adding excess weight. This versatile pack will quickly become your favorite to do it all.

Sanuk Product Sale Fundraiser for Camber Outdoors

3 p.m.

VO342-SL Stop by the Sanuk booth for screaming deals on Sanuk styles.

Nite Ize Hosts Outdoor Carnival with 5,000 Miles of Wild

4 p.m.

36094-UL Join Nite Ize in celebrating the close of Day 1 with carnival games, live music, and beer from Upslope Brewing. Share your river adventure stories with 5,000 Miles of Wild and win raffle tickets for a chance to win prizes from the carnival sponsors!

Campfire Stories and Happy Hour presented by Filson and BHA

Hope to see you there and good luck!

4 p.m.

46023-UL Join us at the Filson booth for drinks and storytelling about personal experiences in the outdoors, presented

by Backcountry Hunters and Anglers.

Storytellers include chef and outdoorsman Eduardo Garcia, angler and comedian Eeland Stribling, and three-time Olympic pentathlete Margaux Isaksen. Free beer from New Belgium and whiskey from Tincup will be provided. Become a new BHA member to be entered into raffles to win Filson gear every 15 minutes between 4 and 6 p.m.

SOLE Daily Raffle Drawing + BIG Prize Giveaway

4 p.m.

46105-UL Stop by the SOLE booth for your chance to win a BIG prize giveaway. Prizes will include a Fitbit. Enter to win by dropping your name at the SOLE booth.

Happy Hour to Pack It Out For Public Lands

4 p.m.

39069-UL Granite Gear and American Hiking Society join together to encourage others to “Pack it Out for Public Lands.” Visit the Granite Gear booth, grab a beer in a trail mug, donate to AHS, and get the facts on how to protect public lands, make a difference, and join the movement.

Costa’s Untangled Happy Hour

4 p.m.

33031-UL Untangle your day with happy hour from 4 to 6 p.m. in the Costa booth. Help celebrate the launch of Costa’s Untangled Collection, a line of sunglasses made from recycled fishing nets in partnership with Bureo, with great beer, conversation, and a live art installation with Ethan Estess, who will be making discarded ocean net art for happy hour attendees.

Mug-It! Giveaway

4 p.m.

42055-UL Add a handle to your pint, tumbler, or bottle! Grab a free Mug-It on your way to booth happy hours.

Limited quantity so get yours while you can!

Product Giveaway

4 p.m.

24183-SL Chill Angel will be giving away one luxury sleepwear item to a qualified retailer once a day for the first three days. Stop by 24183-SL and drop your business card in the hat for the drawing. Drawing at 4 p.m. Need not be present to win.

TekFire PRO FuelFree Lighter Sale

4 p.m.

49058-UL UST TEKFIRE PRO SALE UST will be selling the TekFire Pro Fuel-Free Lighter for $15(MSRP $25). All profits benefit The Nature Conservancy.

While supplies last.

SAXX Underwear Sale 4 p.m.

36048-UL

SAXX is once again selling its underwear for $10 a pair, with all proceeds going to Conservation Alliance.

$10 Knife Promotion

4 p.m.

44005-UL Purchase the 715 Ascend folding knife for $10 ($60 MSRP)! The Ascend is a USA-made, lockback knife with an aluminum handle.

Proceeds benefit the North Idaho Centennial Trail. Limit one per person, while supplies last.

Happy Hour Benefitting Continental Divide Trail Coalition

4 p.m.

44004-UL $10 limited-edition Big Agnes CDT Hike Hat, pint glass, and bottomless beer. Donated beer from Coors - Colorado Native Live music by Big Agnes employee Paul Geppert, known worldwide for string pick’n in North Routt, Colorado.

Mountain Safety Research Martini Happy Hour

44031-UL Join us for dirty martinis and learn how the MSR Impact Project is providing clean drinking water to communities in need.

Headsweats 20th Anniversary Happy Hour

4 p.m.

46098-UL Celebrate Headsweats 20th Anniversary with a cold one while supporting Challenged Athletes Foundation. A $10 donation gets you a pint glass and limited addition 20th anniversary Performance Trucker Hat or Performance Tee. Free pint glass refills at Headsweats’ Happy Hour Monday to Wednesday.

Celebrate Summits with Stanley + BCM

4 p.m.

39105-UL Celebrate summits with Stanley + Big City Mountaineers. Free booze with purchase of a GO with Ceramivac Tumbler or Bottle ($20/$25). 100 percent of proceeds go to BCM.

4 p.m.

JOIN OUR SUSTAINABILIT Y MOVEMENT To find out more, go to prana.com/sustainability

Performance Leather Footwear Gloves Tech www.pittards.com

Booth 30089-UL

EVENTS

Outdoor Game Tournament & Happy Hour

4 p.m.

49104-UL Stop by our booth for a chance to win exciting prizes including sets of premium outdoor games designed to last for generations to come.

Limited space available.

Register early at our booth to secure your spot.

Happy Hour Benefitting Conservation Alliance

4 p.m.

53135-UL Protecting and restoring America’s wild places is thirsty work. Stay hydrated and help support the Conservation Alliance’s mission with tasty IPA and limited edition GRAYL + Earthwell pint cups. Proceeds go to the Conservation Alliance.

Wild x Nau Summer Issue Kickoff

4:30 p.m.

46040-UL Throughout the show, tag Nau on Snapchat or Instagram (@nauclothing) using our Geofilter and

#WereOutsiders hashtag.

On Wednesday, two winners will be drawn at random to receive a $500 gift card + Nau accessories!

Then come by to eat, drink, shop, and mingle at from 4:30 to 6:30 p.m. for exclusive discounts on select men’s and women’s styles from Nau, and 100 percent of proceeds go to Conservation Alliance.

Drafts & Draw: Fundraiser for Access Fund and Leave No Trace with Jeremy Collins

4:30 p.m.

Access Fund/Leave No Trace Booth - Lobby below the Blue Bear Watch famed artist Jeremy Collins create a visual masterpiece. One that you can take home.

Join Access Fund and Leave No Trace for a live rendering on Google Earth Wall! Pre-order the poster that Jeremy will create onsite for $20. Plus, snag a YETI 10-ounce Lowball filled with Upslope beer for $10. All proceeds will benefit Access Fund and Leave No Trace.

Beers with BOGS Footwear

4:30 p.m.

42019-UL At the end of a long day, take a load off and enjoy a drink with the BOGS footwear crew. Happy feet make for an even happier happy hour.

Daily Happy Hour and Outdoor Games Tournament

4:30 p.m.

49104-UL Join us daily for beer and some friendly competition. Unwind and exchange stories during our Happy Hour Outdoor Games Tournaments. Play games like Bean Bag Toss, Bocce Ball, and Ladder Toss for a chance to win your own premium game set. Space is limited, sign up early to secure your spot!

Packs for Public Lands!

4:30 p.m.

34113-UL Cotopaxi has teamed up with artist Samantha Zim (@cragdoodles) to create custom artwork for their Luzon 18L packs. These limited-edition packs are

available for purchase for $40. All proceeds will benefit the American Alpine Club’s Conservation & Policy programs.

Additionally, $10 buys you a Klean Kanteen insulated cup co-branded with AAC & Cotopaxi logos and a specialty cocktail.

climbing wall or inside their mobile Airstream denim try-on zone.

Visitboulderdenim.com to sign up for exclusive early bird Kickstarter discounts (up to fifty percent off a pair of jeans) and a unique referral program.

Peak Design Happy Hour

5 p.m.

37105-UL Join Patagonia for beer and chili and the fight against deforestation in one of our last wild places. Sign our petition to help protect Takayna as a World Heritage Area in Tasmania. This happy hour event will take place directly after a meet and greet at 4 p.m. with the Sierra Club’s Political Team. You’ll get the full scoop on what environmental races are most important and how to use your vote and voice to turn the tides on the environmental issues our planet faces today.

4:30 p.m.

VO20-SL Join Peak Design for happy hour at their booth after the Reducing vs.

Offsetting sustainability panel. Get hands on with Peak’s brand new line of adventure travel bags and accessories, unveiled for the very first time to the public.

Boulder Denim Kickstarter Launch Party

5 p.m.

32073-UL Boulder Denim Debuts their Ultra Stretch, Stain Resistant Performance Denim 2.0—The Most Comfortable Pair of Jeans You’ll Ever Wear! Help launch their Kickstarter with a jump on an augmented reality

Cheers to Takayna

Mammut Happy Hour Party to Benefit The Conservation Alliance 5 p.m.

36023-UL

Joins us for a beer and custom insulated pint cup for $5 with proceeds to benefit The Conservation Alliance.

OR After Party

7 p.m.

Epic Brewing Co. Taproom Hosted by Mountain Standard, Epic Brewing Co., OutThere Colorado, MiiR, and Western Resource Advocate.

Monday, 7 p.m. to close at Epic Brewing Co. Taproom.

Free drink tickets for the first 200 people in the door. We will also raffle prizes from MS and other brands, with a percentage of proceeds going to the cause partner Western Resource Advocates. Epic usually closes at 10:30 on Monday nights but is willing to stay open later if the party is still alive.

They will also provide a DJ for the event. OutThere is participating as a media partner and splitting costs of the event with MS. Cause partner is Western Resource Advocates dedicated to protecting the West’s land, air and water.

SOME THINGS STAY HOT

LONGER Built like a battleship and marked by iconic Hammertone green, the legendary Stanley Classic Series just got bigger, stronger, and better.

REDISCOVER STANLEY AT BOOTH 39105-UPPER LEVEL.

Join us for Happy Hour Monday, July 23 at 4:00 pm • Kombucha cocktails + craft beer to benefit Big City Mountaineers www.stanley-pmi.com ©2018 Stanley ® – A brand of PMI. Seattle, WA, USA 98121

@THESHOW

DIG INTO OUR HIGHLIGHTS OF THE SHOW’S LEARNING OPPORTUNITIES

Education JULY 23, DAY 1 7-8:45 AM

OIA Industry Breakfast: An Outdoor Industry Call-to-Action: Building an Outdoor Nation That Thrives Outside Hyatt Regency Denver

It’s imperative that the outdoor industry leads the movement to get all Americans outside to mirror the changing demographics of our country. From the science behind why humans need the outdoors for their health to the proven community benefits, the Industry Breakfast will inspire and bring to life stories of people who are thriving outside. Florence Williams, Outside magazine contributing editor and author of “The Nature Fix,” uses scientific investigation to uncover the powers of the natural world to improve health, promote innovation and, ultimately, strengthen our relationships. Yesica Chavez, Children and Nature Network natural leader and youth ambassador for the Colorado Outdoor Recreation Industry Office, will bring the science into reallife action through the Montbello neighborhood case study. She will be joined by kids from the Montbello neighborhood, GO WILD Northeast Metro, and Environmental Learning for Kids. Come hear the inspiring story of how creating urban outdoor experiences led to the creation of an outdoor leader and new opportunities for diverse youth to experience the awe, joy, and wonder of the outdoors.

10-11 AM

Becoming Human

Trend + Design Center (Booth 1040-LL) What if we challenged ourselves to know the consumer so well that we heard their voice in

every decision we made?

What if by understanding their worries, struggles, dreams, and joys, we were able to transform a market? This is the story of how you can find victory in reconnecting the consumer with feeling human at all ages and stages of life. We’ll help you reunite the consumer with a sense of purpose.

10-11 AM

Give ‘Em What They Want! Preparing for Mass Product Customization in a Digital World Embassy Suites Downtown Denver

Product customization is a hot trend. Empowering consumers to customize products online is a powerful engagement tool with a long list of marketing and operational benefits. Join Tom Flierl, VP of marketing at Amla Commerce, as he shares insights on how to prepare for product customization in a digital world.

10-11 AM

Celebrating 50 Years of Collective Impact Along Our National Trails System The Camp (Booth 56117-UL)

This year, we celebrate 50 years of the National Trails System. Join us to learn more about the amazing network of scenic, historic, and recreational trails that provide public access to our most cherished landscapes. Did you know that there are more miles in the National Trails System than there are federal highway miles?

Listen in as a panel of outdoor industry professionals from corporations and nonprofits highlight innovative and creative partnerships that are making a positive impact on the protection of our public lands and the national trails that transect them.

Trails don’t build and maintain themselves! It takes the work of the tens

of thousands of volunteers from all walks of life.

For these trails to thrive for the next 50 years, we recognize the critical need to forge innovative, new partnerships. Come listen to the inspiring stories of the passionate people working to meet this challenge. There will be giveaways and an opportunity to take photos with the Ice Age Trail Alliance Woolly Mammoth!

products, but people tend to forget that. There is a real opportunity for outdoor brands to source wool, leather, and food from regenerative agriculture, and this panel discussion will provide resources and recommendations through the Savory Institute lens.

11 AM-12 PM

MR302-SL

Food-to-Fiber

The RANGER Station (Booth VO358-SL) The disconnect between food and fiber is real.

They are both agricultural

11 AM-12 PM

Product and Supply Chain Chemical Integrity for Brands Ensuring chemical integrity in your products and supply chain may sound like a daunting task, but some of the first steps are very pragmatic and

extremely helpful for your business. Why does this matter so much now, and why is this going to be unavoidable soon? It is not just about sustainability but is rooted in robust product and supply chains. Speaker: Kevin Myette, director, Global Brand Services, Bluesign technologies.

11 AM-12 PM

University Series: Consumer Preference of Eco Innovations in the Athletic & Outdoor Industry with Portland State University The Camp (Booth 56117-UL) In an age of increasing

consumer awareness and connectedness, demand for corporate responsibility has morphed into an expectation. Join the discussion with Portland State University School of Business Center for Retail Leadership to explore the behavior gap between consumers’ stated preferences for sustainable innovation and their purchase behavior. Panelists: Ethan Cotton, marketing/supply logistics management, PSU; Jamie Bainbridge, VP product development, Bolt Threads; Borg Norum, global product compliance director, Columbia Sportswear.

JULY 23, 2018 DAY 1

89

EDUCATION

12-1 PM

Advanced Odor Control and Sustainability for Apparel and Footwear: Microban Debuts Scentry Revive Trend + Design Center (Booth 1040-LL)

Have you ever wondered why your synthetics garments stink only after a few uses even with a socalled odor treatment?

Our new Scentry Revive technology will provide you with the most innovative odor control solution available in the textile industry. Consumers all over the world consider odor a major pain point and want solutions that can solve this major concern. Odor resistance is a top performance feature the shoppers are seeking out, so brands, retailers, and manufacturers need to educate themselves. We invite you to join us as Microban odor and innovation expert Dr. Ivan Ong takes participants through an in-depth learning experience on the newest revolutionary odor control product in the

market, Scentry Revive.

This technology has been engineered to neutralize an unprecedented amount of odor between washes, raising the industry standard. Whether it’s washable items like your favorite workout garments or those that cannot be washed easily, like well-loved footwear, Scentry Revive allows consumers to live more, wash less, and stay fresh.

This solution has been tested on apparel to last four to five consecutive wears between washes and maintains its freshness through up to 50 home launderings.

12-1:30 PM

OIA Industry Lunch: State of Sustainability in the Outdoor Industry Embassy Suites Downtown Denver

Join us as we launch the outdoor industry’s firstever industry sustainability benchmarking report, looking at how diverse outdoor industry companies tackle supply chain sustainability. For more than 10 years, outdoor

companies have been working together on identifying and scaling the best environmental and social responsibility practices in the supply chain, and as a result, cementing the industry as a leader in sustainable business.

The growth and success of the outdoor industry is linked to preserving our outdoor places and being a sustainable citizen in communities where we work and play. This report is OIA’s first attempt to measure success in these areas, establishing a baseline where we can measure our performance and provide data-driven guidance to prioritize future initiatives.

12-1:30 PM

Dirty Gourmet Cooking Demo

The Camp (Booth 56117-UL)

Trend + Design Center (Booth 1040-LL) Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest of the planet, but instead complement it.

This session will give an overview of what biomimicry is, provide a “checklist” that encompasses the deep patterns that all of nature follows, and provide real-life examples of designs that use nature as an inspiration that will spark your imagination to what the future could be like.

Join Dirty Gourmet for a backcountry cooking demo.

1:30-2:30 PM

1:30-2:30 PM

The Camp (Booth 56117-UL)

Biomimicry: 3.8 Billion years of Research and Development

Breaking a Paradigm: Why Focusing on Women is Not Enough

Camber Outdoors will facilitate a conversa-

tion on the show floor to explore why industry efforts aimed at inclusion must be intersectional.

Research and experience show that companies that focus exclusively on women are often met with limited success in broader inclusion efforts.

By understanding where white women and women of color overlap and diverge in experiences, we will begin to broaden our perspective and framework for the next generation of Camber Outdoors’ work.

find themselves at risk of lackluster returns on their investments into the channels. Learn how PR and SEO can collaborate, including: getting your SEO and PR teams on the same page with aligned brand messaging; leveraging SEO insights to hone your PR team’s focus; how PR teams can assist with link-building efforts; amplifying the effect of your SEO content with the help of your PR team; and determining how much budget merchants should allocate for each.

2-3 PM

Ask Me Anything, Marketing Edition Marketing insights with tangible takeaways to your questions: Many outdoor brands and retailers have questions around their marketing strategy but aren’t sure where to start. In this no-holdsbarred, Reddit-style, “Ask Me Anything” session, Fidelitas Development CEO Tyler Sickmeyer fields your questions in real time for the entire session.

From questions around website conversions and budget allocation to creative ideas and prob-

Earned Profit: How Outdoor Brands and Retailers Can Integrate PR and SEO for Superior Results Bonus Session: Ask Me Anything, Marketing Edition Embassy Suites Downtown Denver

Outdoor retailers know the value of earned traffic and invest heavily in both SEO and PR to drive customers to their stores. Outdoor marketers that fail to integrate their PR and SEO efforts

FUEL-FREE LIGHTERS

Built to Ride

No fuel, no flame, works in all weather and at all altitudes, perfect for travel.

TEKFIRE PRO FUEL-FREE LIGHTER

™

™

TEKFIRE CHARGE FUEL-FREE LIGHTER

www.ustbrands.com

PARATINDER WRIST LANYARD

Thule Hydration Packs

™

INCLUDED WITH ALL TEKFIRE FUEL- FREE LIGHTERS

POWER BANK

TEKFIRE LED FUEL-FREE LIGHTER ™

Applying years of biking expertise, Thule introduces three lines of Hydration Packs to help you get the most out of any ride. Stop by Booth #39115-UL to check out the full collections.

LED LIGHT

Thule UpTake

Thule Vital

Thule Rail

booth 49058

EDUCATION

lem solving, nothing is off limits! To submit your questions in advance, email them to info@fidelitasdevelopment.com.

Topics covered in this session will include: digital advertising, traditional advertising, PR software recommendations, and anything else you ask!

2-3 PM

Finding Common Ground on Public Land Embassy Suites Downtown Denver

Public lands are the backbone of the outdoor recreation economy, but there are many other industries that rely on public lands and waters. We all want the land to be healthy and sustainable, but utilize it in different, sometimes conflicting, ways. “Finding Common Ground” will explore the challenges, opportunities, and some innovative pathways forward for oil and gas, agriculture, timber, tribes, and the outdoor recreation industries to find common ground on relevant public lands issues facing us today.

2-3 PM

Traceability in Textiles: An Industry Insight Booth MR302-SL

Supplier best practices and the coming age of transparency: It’s no longer optional. Get information on trends and practical tools and discuss the transformation in the industry. Presented by: bluesign

2-3:30 PM

The New Role of Big Data in Outdoor Industry Advocacy Embassy Suites Downtown Denver

Join Outdoor Industry Association, REI, Outdoor Alliance, and The Trust for Public Land for a preview of the latest cutting-edge technology and GIS mapping that play an increasingly important role in how we invest in and protect our public lands.

2:30-3:30 PM

Differentiate, Don’t Alienate: Content Strategy for the New Outdoor Era

The Camp (Booth 56117-UL) This business was built on an awesome outdoorworshipping community, and that community is growing fast. Who wouldn’t want in on a lifestyle that celebrates freedom and fun? But rapid progress presents new challenges for retailers.

How can they connect and engage with a wider audience and not alienate their core supporters? Join Nemo Design’s pro content strategist Harriet Riley to learn how the veteran agency helps brands bob and weave in an ever-changing climate. A creative strategic thinker with a preternatural instinct, Harriet Riley crafts savvy plans to bring ideas to life in the digital realm. As content strategist at Nemo Design, her approach isn’t just throwing another ad in people’s feed. She seeks to ignite conversations and create more possibilities for people to engage. If you give consumers a path and reason, they’ll come on their own terms for the long term.

3:30-4:30 PM

Amazon & the Path to Purchase: Control is a Choice Embassy Suites Downtown Denver

What do brands that have found a way to use the speed, data, and reach of Amazon to enhance a broader digital strategy have in common? A different mind-set and approach. Brands are confronting a shifting landscape driven by consumer behavior, technology, and the interconnectedness of physical and digital platforms.

Consumer paths to purchase include a complex mix of physical and digital touchpoints. Successful brand strategies require unprecedented alignment across consumer preferences. Simply put, Amazon is dominating in product sales and research, with customers citing reviews, ratings, and price comparison as the top reason for visiting. What are the steps any brand can take to control this essential touch point? Full con-

trol remains the only path to complete data, responsive messaging, new customers, and targeted reinvestment. Join us for a discussion with key brand owners who have taken ownership of their space on Amazon, invested in ecommerce success, and aligned their message across the path to purchase.

Trend + Design Center (Booth 1040-LL)

3:30-4:30 PM

The Future of Climbing

Reducing vs.

Offsetting: Sustainability and the Supply The RANGER Station (Booth VO358-SL)

As manufacturers of physical goods, we create pollution and are responsible for cleaning up our mess. We’re all on the same page there. But how we clean up our mess is a source of debate. Join us for a panel to discuss best practices for reducing our collective footprint and breaking down the supply chain.

3:30-4:30 PM

Consumer Insights Around Sustainability

Come learn from bluesign how consumers have changed their views and expectations as it relates to sustainability. We will look at a diverse set of industries, explore trends, and think about the future during this session.

3:30-4:30 PM

The Camp (Booth 56117-UL) Join Bill Zimmermann and those in the climbing community to explore how retail can impact the bottom line, partnerships between climbing gyms and retail, the future of climbing gyms, what brands are doing to partner with gyms, and the synergies between outdoor and indoor climbing. Stick around after the session for happy hour!

Panelists include: Bill Zimmermann, Climbing Wall Association; Greg Thomsen, adidas Outdoor/ Five Ten; Charlotte Bosley, Earth Treks/Planet Granite; and more!

CMYK

WE KNOW OUTDOORS

If you’re reading this now,

you should be reading SNEWS every day, the most respected source of outdoor industry news since 1984. web icon

COMING SOON: Boost your sales with our new Retail College training courses* » Designed for retailers, taught by retailers » Learn the techniques, skills, tips and tricks, needed to close sales by some of the industry’s most successful salespeople » Course is free to qualified specialty outdoor shops and all their employees » Includes video,CMYK infographics, quizzes, checklists, and interactive exercises » For new employees and seasoned veterans of the sales floor… something for everyone! *Courses are free to qualified outdoor specialty shops and all their employees.

snews “ “

Industry Leaders Depend on SNEWS W

A must read every morning.

It’s the best place to keep an eye on the daily pulse of the Eoutdoor K N industry.

OW O U Allen, TDO –Wes owner, Sunlight Sports

“ SNEWS_ORAd.indd 1

ORS

Finally a sports and outdoors news source that covers lifestyle, trends, and gear while being cutting edge and relevant in today’s mobile landscape. –Eric Henderson, owner, Meteorite PR

“

At the heart of everything SNEWS does is a desire to find the truth, fun, and hard facts that drive the business and personality of the outdoor industry. It’s compelling content that I read every day. –Doug Schnitzspahn, editor-in-chief, Elevation Outdoors Thoughtful, honest writing and reporting that arms my team with knowledge that helps us grow.”

–Betsy Bertram, marketing manager, Townsend Bertram & Co.

snewsnet.com/boost-your-sales-footwear

“

I trust SNEWS. No other media brand is tapped into the outdoor space like them. –Dave Petri, VP of marketing, Farm to Feet

FIND US AT BOOTH 42105-UL

Join us at snewsnet.com

7/18/18 12:42 PM

Blue Freedom Portable

NEW! Ver

sion 2 .0

The world’s smallest hydropower plant for the backpack.

Recharge electronics in the backcountry. www.blue-freedom.com WSI-Sales, LLC

(978) 371-7173

Booth 57061-UL info@wsi-sales.com

Product

Zone Featuring the freshest

gear on the market today.

Here is a sneak peek at what’s new and what’s coming from leading industry companies

Carhartt Full Swing® Steel Cargo Pant and Jacket Workwear For Those Who Are All Business For two decades, the legendary collaboration between Carhartt® and CORDURA® has

delivered designs that are versatile, functional, comfortable and above all, durable. And, the

“next level” Carhartt Full Swing® Steel Cargo Pant will be the newest crew member you’ll want on the job. Made with extra rugged stretch CORDURA® fabric for lasting

durable performance, ease of movement

and give where it’s needed, these pants are engineered to work with you, so you can kneel, bend, crouch and move from one

project to the next with support and comfort. Paired

with the Full Swing® Steel Jacket, you’ll feel the free flow from your head to your toes. Work durable, Live Durable™ with the latest Carhartt® apparel featuring CORDURA® fabric.

Available Fall 2018.

Experience the collection in person!

CORDURA® brand booth #54037-UL and Carhartt® booth #46007-UL.

©2018 INVISTA. CORDURA® is a trademark of INVISTA for durable fabric. All other marks referenced herein are property of their respective owners.

Finally… a Weatherproof Lightweight Hammock Shelter

Protect Your Skin and Protect the Reef!

The NEW Crazy Pod™

NEW RETAIL DISPLAY! Unique Retractable Rain Fly System

Oxybenzone, Paraben and Octinoxate Free!

Visit us at booth #44068-UL • www.coralisles.com

See Us at Booth 53007-UL

NEW!! REVOLUTIONARY!!

2-in-1 TENTS

Special Advertising Section

(US PATENT 9,777,508 & OTHERS PENDING) Model: Trail 43

Operating Range 34°F - 94°F

intelligent engineering

3P Green Base

4P Yellow Base

monspeakix.com Illinois, USA

Untitled-5 1

5/31/18 10:36 AM

I’m freezing.

Wish your vest was unisex.

MASTHEAD

I’m burning up.

SUMMER MARKET 2018

snewsnet.com

outdoorretailer.com

EDITORIAL

SHOW STAFF

EDITOR-IN-CHIEF

VICE PRESIDENT, GROUP SHOW DIRECTOR

khostetter@aimmedia.com

marisa.nicholson@outdoorretailer.com

Kristin Hostetter EXECUTIVE EDITOR

Casey Lyons

DEPUTY EDITOR

Marisa Nicholson SALES DIRECTOR

Krista Dill

krista.dill@outdoorretailer.com

Elisabeth Kwak-Hefferan

SENIOR ACCOUNT EXECUTIVE

ASSISTANT EDITOR

paul.dillman@outdoorretailer.com

aarvesen@aimmedia.com

PUBLISHER, OUTDOOR RETAILER MAGAZINE/THE DAILY SENIOR ACCOUNT EXECUTIVE, OUTDOOR RETAILER

Amelia Arvesen CONTRIBUTORS

Eugene Buchanan, Corey Buhay, Kassondra Cloos, Courtney Holden, Krista Karlson, Carolyn Webber, Ryan Wichelns EDITORIAL INTERNS

Leah Qui, Christian Zander

Paul Dillman

Ryan Johnson

ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com

DESIGN & PHOTOGRAPHY ART DIRECTOR

Mike Leister DEPUTY ART DIRECTOR

Claire Eckstrom

ASSOCIATE ART DIRECTOR

Giovanni Corrado Leone LEAD PHOTOGRAPHER

Louisa Albanese PHOTOGRAPHER

ACCOUNT EXECUTIVE

Adam Kingston

adam.kingston@outdoorretailer.com SENIOR MARKETING DIRECTOR

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com MARKETING DIRECTOR

Sarah Langston

sarah.langston@outdoorretailer.com MARKETING COMMUNICATIONS SPECIALIST

Natalie Generalovich

Nick Cote

natalie.generalovich@outdoorretailer.com

ART INTERN

MARKETING MANAGER

Grace Schmidt

Collaborate Naturally

Maxwell Frost

maxwell.frost@outdoorretailer.com

PRODUCTION GROUP PRODUCTION DIRECTOR

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor

SALES SNEWS SALES MANAGER

Susie von Mettenheim

303-253- 6441 SvonMettenheim@aimmedia.com

SENIOR ART DIRECTOR

Raymond Kang

raymond.kang@outdoorretailer.com GRAPHIC DESIGNER

Get outside of business-as-usual product design, development, and distribution. Behind every visionary product idea is collaboration.

Marisa Lowey-Ball

marisa.lowey-ball@outdoorretailer.com PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@outdoorretailer.com

Fuse content and conversation in a digital workspace, naturally, seamlessly, and forever on a wall monitor, laptop, or mobile device—from anywhere. Eliminate frustration and delays from hunting for information, switching applications, miscues, and miscommunication.

Bluescape. It’s work’s most forward thinking.

You’ll never look back.

RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL RELATIONS MANAGER

Chris Sears

Copyright 2018 © Cruz Bay Publishing, Inc.

PRESIDENT & CEO

Andrew W. Clurman SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER

chris.sears@outdoorretailer.com SENIOR OPERATIONS DIRECTOR

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

Michael Henry

julie.freedman@outdoorretailer.com

CHIEF INNOVATION OFFICER

OPERATIONS MANAGER

MANAGING DIRECTOR

nicole.tessier@outdoorretailer.com

Jonathan Dorn

Sharon Houghton VICE PRESIDENT, AUDIENCE DEVELOPMENT

Thomas Masterson

HUMAN RESOURCES DIRECTOR

JoAnn Thomas AIM BOARD CHAIR

Efrem Zimbalist III

Nicole Tessier

OPERATIONS MANAGER/DEMO

See A Demo at Our Outdoor Retailer Booth #29131-SL

Kirsten Khoury

kirsten.khoury@outdoorretailer.com REGISTRATION OPERATIONS MANAGER

Kristen Novick

kristen.novick@emeraldexpo.com

Daily Happy Hour 3-6 PM Daily Coffee Hour 8-10 AM

REGISTRATION OPERATIONS COORDINATOR

Kylie Sanders

kylie.sanders@emeraldexpo.com EVENTS OPERATIONS COORDINATOR

Nicole Cho

nicole.cho@outdoorretailer.com SPONSORSHIPS OPERATIONS COORDINATOR

Bri Vianco

bri.vianco@outdoorretailer.com BILLING MANAGER

Sara Luckey

sara.luckey@outdoorretailer.com

JULY 23, 2018 DAY 1

bluescape.com 95

© 2018 Bluescape. All rights reserved.

BEST OF BOOTH

Second Life

Toad&Co (39022-UL) puts its eco cred front and center.

SUMMER MARKET

M

1

2

3

1. Corrugated walls provide an earth-friendly aesthetic.

2. Metalwork and reclaimed wood forge brand identity.

3. Spin it again: An old turntable shows how upcycling works.

96

THE DAILY | SUMMER MARKET

PHOTOS BY NICK COTE

ANY BOOTHS on the showroom floor were unpacked from boxes.

Toad&Co’s booth is made from boxes. Every bit of the brand’s new show digs is enjoying a second life.

Reclaimed sawdust became signage and tables, beetle-kill pine makes up the trim, upcycled corks turned into walls, the racks that display the brand’s goods are either recycled or reclaimed, and all the seating is also used. Why the change? The upgrade reflects the apparel-maker’s identity—and where it intends to build its future. Here at the show, the brand is debuting its spring 2019 line, which is made entirely from eco-friendly materials. The best booths use themselves not only as a venue to show off their goods, but as an outward-facing statement of company values. By building its booth and clothes from earthfriendly inputs, Toad&Co hopes honesty and earnestness will lead to a better future—for the brand and the world.

MEET THE “BIG BOSS” OF FOOD STORAGE 47 oz/1.39 L * SHOWN ACTUAL SIZE

PLEASE VISIT US AT BOOTH 46055-UL FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2018 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.

THE BEST JUST GOT BETTER

the outdoOr pant perfected

THE UPDATED KEB TROUSER 100 + PIECES, 1 PERFECT PANT

Like the rest of the Keb Family,the award-winning Keb Trousers are constantly being updated and improved.

While designing the first Keb Trousers 7 years ago the Fjällräven team set out on a challenging task to construct the best trekking trouser ever. Trousers to lead the outdoor industry in functionality, durability and sustainability and for trekkers around the world to enjoy nature, on nature’s terms. But satisfaction is

ALL_4_TOP_4_AD_COMPS_B4-rev1.indd 1

temporary. With feedback from our guides and test teams, as well as users, Keb Trousers continue their journey. This update includes a new recycled stretch material and improved fit for optimised freedom of movement and comfort. They’re more durable and repair friendly than ever before. And as usual, this season Keb Trousers are the best we’ve ever made.

For now, we’re satisfied.

fjallraven.us

6/19/18 3:45 PM

THE BEST JUST GOT BETTER

the outdoOr pant perfected

THE UPDATED KEB TROUSER 100 + PIECES, 1 PERFECT PANT

Like the rest of the Keb Family,the award-winning Keb Trousers are constantly being updated and improved.

While designing the first Keb Trousers 7 years ago the Fjällräven team set out on a challenging task to construct the best trekking trouser ever. Trousers to lead the outdoor industry in functionality, durability and sustainability and for trekkers around the world to enjoy nature, on nature’s terms. But satisfaction is

ALL_4_TOP_4_AD_COMPS_B4-rev1.indd 1

temporary. With feedback from our guides and test teams, as well as users, Keb Trousers continue their journey. This update includes a new recycled stretch material and improved fit for optimised freedom of movement and comfort. They’re more durable and repair friendly than ever before. And as usual, this season Keb Trousers are the best we’ve ever made.

For now, we’re satisfied.

fjallraven.us

6/19/18 3:45 PM