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Millennialisms Young shoppers aren’t as different as you may think, says one expert PAGE

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people Doug Tompkins Honoring a man who built a gear empire— and so much more PAGE

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gear trends

Winter warmers A look at the latest in high-tech and retro insulation PAGE

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Millennialisms Young shoppers aren’t as different as you may think, says one expert PAGE

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people Doug Tompkins Honoring a man who built a gear empire— and so much more PAGE

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gear trends

Winter warmers A look at the latest in high-tech and retro insulation PAGE

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OUTDOOR RETAILER DAILY JANUARY 8, 2016

cover 11 Love of the Land

Cover: Photo & Illustration Magic by Andrew Bydlon/Caveman Collective; istockphoto.com/kjschoen. This page: Photo by Andrew Bydlon/Caveman Collective

Author Terry Tempest Williams talked conservation issues and national parks with passion and poetry at the OIA breakfast.

Turn to page 30 for more from Williams.

feature 25 State of the Parks In its 100th year, the NPS is breaking visitation records while facing new challenges. How can we keep the parks thriving into a new century?

events 80 Education, Parties, Happy Hours and More Where and when to attend industry seminars, score free grub, tip a glass, and support a great cause.

Terry Tempest Williams talks about her latest book on page 30.

january 8, 2016 / day 2

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OUTDOOR RETAILER DAILY JANUARY 8, 2016

more news 13 Next Generation Surprise: Millennials aren’t as different from other consumers as you think. Here’s how to connect with them.

Plus: Eco-friendly DWR remains a challenge.

14 Parks4Kids A new NPS Centennial crowdfunding program aims to connect 4th graders to public lands. Also: Obama’s conservation agenda.

29 Doug Tompkins A look at the conservation legacy of the founder of The North Face and Esprit.

60 Q&A: Kevin Fedarko The Conservation Alliance breakfast keynote speaker on how thru-hiking the Grand Canyon can help save the park.

gear trends 33

INSULATION New fills, stretch and fresh baffle construction update this season’s puffies.

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LIFESTYLE APPAREL Today’s women’s fashion is all about retro styles and relaxed shapes.

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PACKS These haulers feel more comfortable and look better on the trail.

more gear 22 Editors’ Picks Don’t miss these five eye-catching new products.

50 New Product Gallery We received more than 600 new product submissions to consider for this section. Today’s best: a camp stove candle, a down puffy blanket, a flameless cooker, a jacket that merges a single textile with a waterproof membrane, and 25 more picks.

logistics 62-72 Show Info & Maps Wondering where to fuel up on food or curious about the rules on bringing your dog to the show? We have you covered with a collection of maps, regulations and show information.

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news

what’s happening out there

Find your activist roots At the OIA Industry Breakfast, an emotional Terry Tempest Williams urged meaningful action to commemorate the National Parks Centennial

Photo by Emma Light

W

HEN THE FOG lifted from Yellowstone’s Lamar Valley the morning Terry Tempest Williams and her husband went there to mark their 40th wedding anniversary, they watched a wolf crawl into the mostly emptied frame of a bison to feed on the remaining meat. Then a line of bison walked singlefile to the carcass, circled her, nudged her and then, as though having paid their respects, walked on.

“We are not the only animals who understand love and loss. We are not the only animals who inhabit this beautiful, broken world. We are not the center of the universe,” Williams said during the OIA Industry Breakfast on Thursday morning.

Her comments began and ended with an emotional testament, first with gratitude for her audience, then imploring them to make the most of their power and love for the outdoors to protect these places.

“It is not enough to see these lands as portals to recreation and retail, commodities and commerce, but the open door to awe and wonder and acts of the imagination that create hope for humanity, not just the isolation and promotion of the individual,” she said.

Though she gave a nod to those in political stations who attended, including Utah Congressional candidate Doug Owens, White House Council on Environmental Quality Managing Director Christy Goldfuss and National Park Service Director Jon Jarvis, the task of saving these lands, she said, ultimately falls to us.

“Our institutions and agencies are no longer working for us. It’s time to reimagine the wilderness movement as a movement of direct action,” she said, suggesting education and support for acts of protest and civil disobedience. “If I could have one wish on this day, it would be this: that we find our activist roots, that you in this industry put protection over profit because in your heart you know it’s the same thing.”

She cited Jarvis, who has called climate change “the greatest threat to the integrity of our national parks that we have ever experienced,” as well as biologist E.O. Wilson, who contends that if we are to survive as a species, half of the earth must be set aside for conservation. And in case there was any doubt in the capacity of the outdoor industry, she pointed to its previous successes. For example: Castle Valley, where she lives in Utah, was spared oil and gas development after organizations including the Access Fund and The Conservation Alliance

intervened on behalf of the area, home to the iconic Castleton Tower and the Priest.

“We need you. The world needs you. Especially to the next generation, we need you. The outdoor retail industry needs to return to its roots,” she said.

Her latest book, Hour of Land: A Personal Topography of America’s National Parks, tours 12 national parks, from Grand Teton to the Gulf Islands National Seashore to the newly designated César Chávez National Monument.

“I thought this would be a straightforward book, but what I realized is I had taken on writing a book about America, our shadows, our cruelties, our greatness of spirit and our light,” she said. “Our public lands, our national parks and monuments, wildlife refuges and wilderness areas are all part of the open space of democracy. It is our natural inheritance as American citizens. We have arrived at the hour of land. The time has come for acts of reference and restraint, boldness and bravery on behalf of the earth.

If we cannot commit to this kind of fundamental shift,

then democracy becomes another myth.”

The audience also heard comments from OIA about adopting the Sustainable Apparel Commission’s Higg Index and a proposal to rename the new future leadership academy as the Skip Yowell Academy. OIA also debuted Parks4Kids, a program where schools and youth organizations can post proposed projects to take kids into parks and receive crowdfunded money to make them happen.

The Parks4Kids.info website launched just weeks ago and already has 150 projects posted. It runs as a complement to the Every Kid in a Park Campaign that gives fourth graders free passes to parks and is aimed at sustaining that program beyond Obama’s time in office.

The National Park Service Centennial is a time to celebrate, Jarvis said, but added, “It’s also more important I think, and an imperative to engage the next generation, to create that constituency of support that we are all going to need.”

—ELIZABETH MILLER january 8, 2016 / day 2

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news

Green DWR proves elusive The industry struggles to eliminate PFCs from waterproof gear without sacrificing performance Pull any waterproof/breathable shell off the show floor, and chances are it’s more eco-friendly than it was just a few years ago.

The industry has largely shifted away from using DWRs containing toxic, long-chain perfluorinated chemicals (PFCs) in favor of shorter-chain, less environmentally persistent alternatives (so-called C6 chemistries). But these “greener” formulas still contain PFCs, and eliminating the chemicals completely from DWR is proving a much more elusive goal—at least without compromising performance.

“If we were to go overnight to non-PFC [DWRs], there would be a marked drop-off in functionality,” said Jake Doxat, managing director at Montane (#BR529). The issue: Currently available PFC-free DWRs wear off of textiles more quickly, letting water soak into a shell’s face fabric instead of bead off the surface and requiring consumers to re-treat their jackets frequently to maintain waterproofness. Montane has set a goal of eliminating PFCs from their shell line entirely by 2019, but “We don’t want to see performance go off a cliff,” said Doxat.

According to Brand Director Steve Laycock, Pertex (#39059) has the ability to switch entirely to non-PFC DWR shell fabrics now, but the brand hasn’t yet because “the challenge is that the initial performance is not as good” as C6 DWR. “We get the need to do this, and we’re up to the challenge to do it,” said Laycock. “But all of our eco products have to do their jobs.”

Switching to a less durable, PFC-free DWR might not do the environment any favors anyway. According to a life cycle analysis W.L. Gore released this week, a shell treated with one non-PFC DWR actually had a greater environmental impact than a shell treated with Gore’s current C6 chemistry; because the former wore off much more quickly and needed to be washed and re-treated frequently, it racked up a higher environmental footprint in water and electricity use. “What consumers have to do to maintain the waterproofness matters more than the chemistry,” said Bernhard Kiehl, head of sustainability for Gore’s fabrics division. “The non-PFC DWR degraded so fast in field use, you would have to wash it every second week or so to maintain performance.” Kiehl said Gore is still testing non-PFC alternatives in search of an eco-friendlier DWR: “Maybe in a year or two, this will look different,” he said.

—ELISABETH KWAK-HEFFERAN

MILLENNIALS—JUST LIKE YOU AND ME Seminar teaches sellers how to create emotional connections with consumers of all ages  If your brand or retail shop is working to untangle the enigmatic Millennial consumer, your energy may be misdirected, warned Sara Meaney, managing director for brand strategy firm BVK. Her takeaway message in yesterday’s seminar “The Millennials Data that No One Is Talking About” was that Millennial consumers (those born between 1980 and 1999) aren’t all that different from Gen Xers, or even from the Boomers.

Counterintuitive, right? Meaney acknowledged as much, but cited stats, research and focus groups to buttress her argument. For starters, she said, everyone is influenced by cause marketing. According to Blackbaud Inc., 50 percent of both Millennials and Gen Xers are willing to buy products because some

or all of the proceeds will go to charity. Another data point: Social media is popular with all ages. A 2014 Pew Research study reported that 87 percent of 18- to 29-year-old U.S. online adults are Facebookers, compared to 63 percent of 50- to 64-year-olds.

That’s a pretty small difference, Meaney argued. As for online shopping, that’s everyone’s new normal.

“At the end of the day, we’re all human beings,” she said. “Our goal [as brands and retailers] is to create emotional connections.”

Here are her tips for connecting with (and effectively selling to) today’s consumer, Millennial or otherwise.

Create an experience: Product promotion should revolve around what the gear enables you to do, not just what the product is. Tell consumers about more than specs and specialties. “Show them where they can go while wearing that boot and what benefits are unlocked in their life because of this item,” Meaney said.

Make the storytelling and shopping experience

frictionless: First of all, brand messaging should be consistent and recognizable whether the story is being told via banner ad, billboard or bus shelter sign. “Ensure that the brand experience is consistent no matter where or when it’s experienced,” Meaney said. And then ensure the desired product is available in-store when the consumer is ready to make the purchase.

Offer customization: Whether it’s a specialized color in their backpack or a personalized home screen for their smartphone, consumers today are looking to let their individual style shine through. “If it can be customized, it’s expected to be,” Meaney said. “If it can’t be, find ways to make the offering perceived as custom.”

Build loyalty and demonstrate value: Show consumers the benefits of following your brand or purchasing your product. “’What’s in it for me?’ is alive and well,” Meaney said. Price doesn’t have to be the sole motivator.

—COURTNEY HOLDEN january 8, 2016 / day 2

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White House wants more land, more kids in parks Obama environmental staffer visits ORWM with news on President’s end-of-term intentions

—ELIZABETH MILLER

ROOF-RACK DIVIDEND Thule donates $100,000 to new youth initiative on public lands

 Thank god for all those kayaks and bikes needing a car-top solution, because it’s paying off for kids.

Outdoor icon Thule yesterday announced a $100,000 donation to the U.S. Department of the Interior to support the 21st Century Conservation Service Corps (21CSC). That influx of funds is just what the new program needs to get young people out working on public lands. “For Thule, the decision to support the 21CSC isn’t about generating the next consumer. It is about getting kids outdoors, which is something we all believe in,” said Thule President Fred Clark.

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During the Great Depression, Franklin Roosevelt created the Civilian Conservation Corps (CCC), sending unemployed young men out on building projects that many of us still use today. The 21CSC has picked up far beyond where the CCC left off. The Department of Interior plans on creating 100,000 work and training opportunities for young people and veterans in partnership with 21CSC. It’s all part of a far larger bipartisan government plan for outdoor engagement that includes the 21st Century Conservation Service Corps Act (introduced by Senators John McCain, R-AZ, and Michael Bennet, D-CO, in August), First Lady Michelle Obama’s Let’s Move! initiative and President Obama’s Every Kid in a Park program.

—DOUG SCHNITZSPAHN

Parks4Kids takes off OIA’s innovative new program combines crowdfunding and social media to get kids out The Outdoor Industry Association and Outdoor Foundation launched a brandnew program yesterday with a little piece of see-through plastic. The Parks4Kids card can be put in front of any national park landscape you visit, adding in the kids who should be there, too. Snap that smartphone photo, post it on your social media outlet of choice and draw more attention to the new crowdfunding program. It’s meant to boost the Every Kid in a Park campaign, which gives free admission to parks for 4th grade students. On top of the plastic card promo, the OIA and OF also seeded Parks4Kids with $250,000.

“The problem is that not every kid can get to a park,” said Jennifer Pringle, OIA VP of marketing and communications. “And not every company can afford to make big donations. This program allows them to donate what they can.”

It works much like Kickstarter and other crowdfunding platforms: Schools create a profile and/or their nonprofit partners create online project profiles that include photographs, park experience descriptions, park locations, number of youth reached and a fundraising goal. Potential donors can choose an applicant that inspires them, then donate anywhere from $1 to $100,000 to make the park project a reality. Ultimately, it results in kids snapping real Instagram shots in a park landscape rather than just dreaming about it.

—DOUG SCHNITZSPAHN

Top left: Photo by courtesy

Protecting wild lands and filling them with a new generation has long been an industry goal, and White House Council on Environmental Quality Managing Director Christy Goldfuss is here to tell ORWM attendees that President Obama shares that vision.

“The President has made it very clear that delivering on the Climate Action Plan and his climate agenda overall is a huge priority,” Goldfuss says. “One key pillar of that plan is focused on resilience and adaptation, which means protecting places across the country.” The President has used the Antiquities Act 19 times, she says, and his administration is listening to additional proposals from members of Congress, as well as grassroots and industry-led efforts like Keen’s Live Monumental campaign. When Obama picks up a pen to exercise that authority, it is at his sole discretion.

In other words, Goldfuss can’t predict what acreage he may yet protect.

In September, the Every Kid in a Park Campaign, co-chaired by First Lady Michelle Obama, sent out its first round of passes for 4th graders and their families to access national parks. The second round will go out this fall in an effort to establish that as a permanent campaign. Kids who have an outdoor experience before age 11 are more likely to continue to be interested in the outdoors, Goldfuss says.

Her parting words were a call to action. “The outdoor industry is a voice that we don’t hear from enough in Washington, D.C.,” she said. “It’s important to hear from industries, and if your voice isn’t there, it is hard to have the economic value of the issues you care about represented.”

news OutdoorRetailer

scene

capturing the show’s key moments

Street ’n Slope

Today’s outdoorswoman has many more choices for lifestyle and performance wear ROA M D OM E F LOP TOP Sunday Afternoon’s Tessa moves seamlessly from cityscapes to countryside concerts, giving new life to grandpa’s fedora.

SU BT L E S H A DE S With Smith’s Sydney, she doesn’t sacrifice style or performance.

ChromaPop polarized lenses give these cateyes superior optics.

From the eye shield compatibility to an Omega headband system (with ponytail notch!), the Petzl Elia protects even on the burliest climbs.

M I X & M ATC H Lens swapping is slick with Zeal Optics’ Voyager. And with the aid of Everclear anti-fog technology and bottom-and-top ventilation, her sight stays crisp.

MOU N TA I N M A M A W R A P ’E M U P She throws on the elegant Woolrich x Westerlind Poncho when the mercury dips during an evening outdoors.

She demands performance and style when ski mountaineering, and finds it in the Ortovox Merino Hardshell 3L Alagna Jacket.

S PIC E OF L I F E Petzl’s Selena harness is spiced with bright palettes. Ideal for her torso, the belay loop is longer for a comfortable around-the-hips rise.

S I L KY ST R ETC H

TOA ST Y TOOTS I E S Wigwam’s Cozy Cypress keeps toes warm and adds some retro pop above her shoes.

M A DE I N T H E SU E DE The svelte yet rugged Timberland Wheelwright doesn’t blink at festival mud.

Bonus: 50% recycled lining.

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F R E E TO B E M E Did we mention she digs individuality? Marmot’s Whimsey Pant stands out in a crowd and up to the elements.

IC E , IC E , BA BY The super-technical La Sportiva Nepal Evo GTX offers an innovative 3D flex ankle and impact brake system.

Photographs by Andrew Bydlon / Caveman Collective

Toad & Co’s Lean Legging moves with her when her favorite song inspires a little two-step.

OIA UNITES THE INDUSTRY AND AMPLIFIES YOUR BRAND AND BUSINESS.

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YOU COULD WIN A DENALI HIKING ADVENTURE OIA, TourRadar and Alaska Alpine Adventures are honoring the National Park Service’s Centennial anniversary by giving away an unforgettable experience for two to Denali National Park in Alaska.

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showtraveler

We Are Ballin’

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Want to get to the soul of the show? Bring your full-court press to the Ballroom.

1. Enter the wheel of karma at SakRoots. Then donate to nonprofits chosen by the brand's stable of artists from across the nation, and the NYC-based brand will match your gift.

2. Try to find Nemo at ProShot. The justlaunched startup is debuting its underwater cases for GoPro and iPhone here at the show.

3. Need a charge? Chill out and power up in the Snowbasin gondola at Goal Zero.

4. The folks at Popticals really want to drive this "Razor on steroids" all over the show floor. In the meantime, check out their foldable, Zeiss-lens sunglasses.

5. Yep, that's Captain America—ahem, Scott Duer—pimping Selk'bag (and the ORD).

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Photos by Emma Light

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editor’spicks

Venture Out Zone

3. OLIBERTÉ RANGO Oliberté co-designed the Rango with an African Wildlife Foundation Mountain Scout—then outfitted all the Simian Mountain Scouts with Rangos of their own. When you buy a pair of these Ethiopian leather, natural rubber-soled boots, you won’t just look like a ranger: 15 percent of your purchase goes to AWF, making you a protector of wildlife as well. #VO311 (MSRP $180) www.oliberte.com

2. TEVA ARROWOOD LUX MID These new light hikers are easygoing and down for just about anything. The Float-Lite soles are softer and lighter than traditional EVA, and a waterproof leather upper equips them to roam backcountry trails as well as downtown sidewalks. #VO204 (MSRP $160) www.teva.com

1. TAVIK WESTLAND JACKET Now all of your tech is wearable. Tavik’s jacket features headphone clips, a battery pack pocket and USB cord tracks so you’ll never leave home without your electronic essentials. Tavik’s sweatshirts, flannels and light shirts zip directly into the laminated nylon/polyester shell so you can choose a liner to suit the weather—and your mood. #VO306 (MSRP $175 for shell) www.tavik.com

5. TOPO DESIGNS SPAN PACK This bundle of ’70s nostalgia includes a cinchable, zippered rain hood, twin water bottle pockets, and low-profile leather gear loops. Front pockets accept quick lastminute additions, while the full zipper main compartment allows easy access to the things you packed first. #VO115 (MSRP $159) www.topodesigns.com

4. SHWOOD BELMONT BADLANDS EDITION Peer through the stalks of wildflowers wherever you are. These frames hold colorful petals frozen in time with an epoxy resin.

But there’s more to them than whimsy: Japanese polarized polycarbonate lenses will protect your eyes for years of bloom viewing to come. #VO124 (MSRP $250) www.shwoodshop.com

Photos by Lauren Danilek

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feature

NATIONAL

PARKS

Irreplaceable

100

Icons This year, the U.S. national park system will celebrate its 100th anniversary, and visitation is booming. But how have the parks changed, how has the outdoor industry kept them thriving and what threats do they face as they move into a new century? BY KASSONDRA CLOOS

Half Dome Magic: The national parks are an essential part of the outdoor industry’s psyche.

Photograph by Cameron Martindell / OffYonder.com



IT’S HARD TO IMAGINE the outdoor industry without the U.S. national parks. There would be no Tommy Caldwell and Kevin Jorgeson on the Dawn Wall (or no Warren Harding on it, for that matter, either) without Yosemite. There would be no Skip Yowell and Jansport climbing Mount Rainier with retailers and friends year after year. No documentaries by Ken Burns. No memorialization of the good and the ugly in our history. And there would be no places of recreation, of meditation, no places to dream about taking all that outdoor gear that keeps everyone working in a business that tries to protect the place it exists to serve.

In its centennial year, celebrating its history as an agency developed to protect and preserve these irreplaceable landscapes for public enjoyment, the National Park Service (NPS) is working to

reintroduce itself to the public. Twenty-first-century initiatives like the “Find Your Park” campaign have been hugely successful. While it’s hard to pinpoint exactly how many visitors these new campaigns have pointed to the parks, something is clearly working: In early December, the NPS announced that it was on track to reach 300 million visitors in 2015, a record.

“Our goal is not to just blow out the birthday candles,” said Alexa Viets, coordinator of the NPS’ National Parks Centennial. “There are parks in every state and most communities in the U.S. It’s really important to us that the public get to know these places over the next 100 years.”

So it’s no surprise that the outdoor industry is a natural partner to the National Parks Service, and has proved to be a good one according to Will

Shafroth, president of the National Park Foundation, the official charity for U.S. national parks.

“Thanks to partnerships across the outdoor industry, including REI, Coleman, Columbia, Toad & Co., O.A.R.S. and Osprey, we’re able to connect new and diverse audiences to our national parks,” Shafroth said.

“There are opportunities for all companies, big and small, to support our national parks and we look forward to growing and building more partnerships as we enter into the second century of the National Park Service.”

“REI was born in a national park,” said Marc Berejka, REI’s director of government affairs. “Our founders, Mary and Lloyd Anderson, started REI in order to put great gear into the hands of friends who wanted to climb Mt. Rainier. Mt. Rainier and january 8, 2016 / day 2

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feature

the nation’s many national parks are our gems – our shared inheritance. Because of funding challenges, some of the parks have fallen on hard times. It’s our duty to help sustain them for future generations.”

REI has put cash behind that sentiment. supporting non profits that work with and in the parks and partnering to become the official retailer of The Centennial.

“The national parks encompass some of the country’s — even the world’s — most iconic outdoor experiences. It’s not just Yellowstone and Yosemite, but also less well-known parks like North Cascades in Washington and Biscayne in Florida, that offer life-changing experiences. We’re also supporting the Centennial because we want to help get today’s generations to enjoy the country’s more hidden gems. The theme for the Centennial is #FindYourPark. We want to help people find the less travelled opportunities in Parks,” said Berejka.

Many outdoor brands have created limitededition collections to honor the park service in its centennial year. Pendleton created its first national park blanket to honor Glacier National Park in 1916, and has been producing it ever since.

In 2015, it debuted a larger collection of national park products, which will expand significantly in 2016. Part of the proceeds from the collection will support rehabilitation efforts at Glacier and Grand Canyon national parks.

SmartWool, too, has honored the national parks system indirectly, through a recent collection of hats, socks and sweaters honoring Charley Harper, an artist who composed posters for the National Park Service. “Our connection with any wild place outdoors is really, really important for us,” said Carol Davidson, vice president of global brand marketing at SmartWool. “Being able to bring the national park collection to life through the centennial is great for us.”

Viets agreed that it’s a two-way street — people buy outdoor gear to visit the parks, and in return such companies support them. “It is absolutely a symbiotic relationship,” she said. “The National Park Service can’t make these places available to everyone without the support of private philanthropy.”

Everything is not rosy in the parks, however.

Although visitation is increasing wildly throughout the system, the Park Service is not without financial challenges or external threats. For example, uranium mining outside Grand Canyon National Park threatens its seeps and streams, and the gateway town of Tusayan is draining nearby water sources. More traffic also means more maintenance, and there’s a backlog of projects in the billions. While that is a tough number for the park service to overcome, it’s not insurmountable if the political will is there to support the parks.

In the grand scheme of the nation’s budget, it amounts to a “rounding error,” said Dave Nimkin, senior managing director at the National Parks Conservation Association.

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TOP: Co-directors Amy Marquis (far left) and Dana Romanoff (far right) laugh it up with Tonisha and Tonielle Draper during the filming of the second installment of the National Park Experience series. BOTTOM: SmartWool’s Charley Harper series and Pendelton’s blankets support the parks.

In spite of its own budgetary needs, the parks have proved a windfall to local economies – to the tune of $30 billion each year. The National Park Service says that for every $1 in federal tax dollars invested, it returns $10 to the U.S. economy. Without that support those communities can suffer: The government shutdown in 2013 crippled park gateway towns that rely on thousands, or millions, of annual visitors from all over the world.

“We really need to hear the voices of all citizens,” Nimkin said. “We have support from the [Outdoor] industry association. We know we have support from the large businesses … but we need to hear all voices saying, ‘This is important for us as Americans.’”

Indeed, it has long been an American tradition to journey to the southwest and feast on iconic sites like the Grand Canyon and Yosemite, Yellowstone, Rocky Mountain and Arches national parks. Other

sites preserve even the ugly pieces of history, like battlefields and the creation of the atomic bomb.

“For better or for worse, they’re not always great stories, but it’s the role of the National Park Service to help interpret not only these special landscapes and places but also the ongoing story of America,” Nimkin said.

The parks need to adapt to a changing America though, and diversity has been a problem. Amy Marquis and Dana Romanoff, co-directors of National Park Experience (www.npexperience. com), have set out to solve just that. One of their key goals in making films about powerful national parks experiences is to encourage people of all backgrounds to visit. Currently, a huge chunk of visitors are white and aging, they said, and they want that to change. Currently they are working on a film that follows a Navajo family living on reservation land at Canyon De Chelly National Monument. They hope the stories they tell through film will encourage culturally diverse communities to visit parks themselves, and later tell their own stories about their experience there.

“That set of visitors does not reflect what America looks like today,” Marquis said. “It’s the right of every American to be able to see these places, and go to Yosemite, and have a transformational experience here. When you don’t see anyone who looks like you in a certain place, it’s a lot more uncomfortable to go to that place.”

The NPS has proved it has been able to change over time, however. It has worked to better preserve original architecture and ruins by protecting what’s there rather than rebuilding it, and it has adapted to serve its growing number of visitors. Shuttle service at Zion National Park in Utah, for example, cuts down on the need for parking, but also increases the number of visitors. Pit toilets have been precariously dropped by helicopter, which brings its own challenges.

“Our understanding of how to ensure that the public has the ability to enjoy these places while we preserve them for future generations continues to evolve,” Viets said. Congestion brings light pollution, among other things “that weren’t really considerations in the same way 100 years ago.”

Despite their image as icons, the sanctity of the parks is not guaranteed. For example, the Grand Canyon, perhaps the most iconic of the parks, faces many unique challenges. Beyond uranium mining and helicopter tourism, a controversial gondola project on private land would transport people by the thousands from the rim to the river.

With that would come housing, lodging for visitors, restaurants, shopping and even more of a water shortage in the arid West.

According to Roger Clark, program director at the Grand Canyon Trust, the battle to protect that park and others will never end.“We want to protect these places because they cannot be replaced,” he said. “We may stop a gondola today and a uranium mine tomorrow, but our grandchildren will still have these economic pressures trying to nibble away something that is truly irreplaceable.”

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feature

Doug Tompkins’ Legacy The loss of The North Face and Esprit founder was not just a blow to his friends in the industry but also to his dream of deep, private conservation. BY STEVE CASIMIRO, PHOTOS BY JAMES Q. MARTIN

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ALL LIVES HAVE inflection points, direction

shifts, and cruxes, but few experience as radical a change as Doug Tompkins’. After cofounding The North Face, one of the pillars of the outdoor industry, Tompkins went on to found and make a fortune at Esprit, the women’s sportswear brand. Then he walked away from it all, sick of materialism and determined to right the ways of the world through conservation.

The split with Esprit occured as his marriage was ending, and it was said of his ex-wife Susie Tompkins Buell that “she thought he’d lost his mind, while he thought he’d found it.” Both, in their own way, were right.

Tompkins, a legend in outdoor culture, the industry, and conservation circles, died December 8 after his double kayak capsized on 714-squaremile Lago General Carrera in southern Chile.

He and five others, including lifelong friends Yvon Chouinard, founder of Patagonia, and Rick Ridgeway, Patagonia’s VP of public engagement, were three days into a four-day tour of the lake, which straddles the border with Argentina.

Ridgeway and Tompkins shared their boat, which had suffered a finicky rudder from the beginning and was unable to withstand a breaching wave and strong crosswind—measured at 50 knots that day. “We knew immediately we were in a grave situation,” wrote Ridgeway. “We realized we had about 30 more minutes to survive; the water temperature was perhaps 38 or 40 degrees Fahrenheit.”

Tompkins and Ridgeway abandoned the boat and swam for land, aided by party members Jib Ellison, Lorenzo Alvarez and Weston Boyles. Chouinard, set ashore, called for help via sat phone. By the time Tompkins and Ridgeway were brought to dry ground, the former was unconscious and the latter slipped into unconsciousness, too. Tompkins, 72, was evacuated by helicopter to Coyhaique Regional Hospital, but he succumbed to his hypothermia.

In the wake of Tompkins’ death, voices around the world were raised in tribute — and shock. Not shock that Tompkins had died during an adventure, for everyone who lives with risk accepts this as possibility, but that his efforts to protect the wild and rugged Patagonian landscape from predatory development had come to this sudden end. Even at 72, even after decades of fighting conservation battles, it often seemed that Tompkins was just beginning, so forceful was his uncompromising commitment to preserve lands.

Two experiences dramatically shaped the second act of Tompkins’ life. In 1968, he traveled from the United States to Patagonia in a Ford van with Chouinard and three others, eventually putting

Doug Tompkins 1943–2015

Tompkins’ Pumalín Park

up the first ascent on Cerro Fitz Roy’s Southwest Buttress (the movie of their trip, Mountain of Storms, would serve as template for the modern adventure film). Patagonia was firmly fixed in his heart.

In the 1980s, Tompkins discovered the writing of Norwegian philosopher and mountaineer Arne Naess, who argued for a “deep ecology,” in which the hunger of humans is secondary to the needs of nature. The concept had the power of revelation, and not only did the original fun hog set his life to the idea, he created the Foundation for Deep Ecology to fight for wild lands.

It was a fight he took to the power brokers, hydro companies and developers who wanted to turn southern Chile into a factory for profit. In 1991, Tompkins bought a farm and more than 750,000 acres in southern Chile, the first of many purchases, and began to implement the vision that would lead to the creation of Pumalin and Patagonia national

parks. He met his second wife, Kris McDivitt, who was the CEO of Patagonia, and together they are credited with protecting more land than any other private individuals, an incredible 2.2 million acres — twice the size of Delaware.

There were incredible successes. In 2014, the Chilean government finally gave up on a neardecade long effort to build five dams on the Baker and Pascua rivers, a resounding victory for Tompkins and his environmental allies. But at nearly every step, he faced suspicion and mistrust from many Chileans, who did not believe that a gringo would buy lands just to save them or who simply disagreed with their preservation. Tompkins’ arguments didn’t sway everyone, and his forcefulness turned off others. Kris, equally committed, brought a warmer approach, and backed by the staff and volunteers at Conservacion Patagonica, Tompkins Conservation and The Foundation for Deep Ecology, they continued to make strides.

The first purchase to be the seed of Patagonia National Park was a large sheep ranch, whose buildings now comprise the park headquarters.

Tompkins was buried in a small cemetery there, in a land he loved like no other.

Steve Casimiro is the founder and editor of Adventure Journal, one of the outdoor world’s most popular and influential media sites — and now magazine, as Adventure Journal is launching in print as a quarterly this spring. Catch Casimiro at the show to learn more about AJ Quarterly and how to carry it in your shop. january 8, 2016 / day 2

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Q&A

Terry Tempest Williams, author, conservationist, icon, OIA Industry Breakfast speaker

Terry Tempest Williams How can we save our national parks and meet the miraculous?

WHAT WAS THE INSPIRATION FOR YOUR UPCOMING BOOK, THE HOUR OF LAND: A PERSONAL TOPOGRAPHY OF AMERICA’S NATIONAL PARKS?

 We, the people, have made mistakes.

We have made mistakes in our relationships with those who came before us and the land that holds their histories. We have made mistakes in how we have managed and misunderstood the wild. But after spending a lifetime immersed in our national parks, I believe we are slowly learning what it means to offer our reverence and respect to the closest thing we as American citizens have to sacred lands.

Our national parks are places of recognition. When I see a mountain lion’s tracks on pink sand in the desert, I am both predator and prey. When I see the illusive Everglade kite hovering above sawgrass, I am that manifestation of hope and survival. And when I visit the Women’s Rights Historical Park in Seneca Falls, New York and listen to Sojourner Truth’s speech, “Ain’t I A Woman,” her voice becomes the voice of courage I want to cultivate.

We are at a crossroads. We can continue on the path we have been on, a path that privileges profit over people and land; or we can unite as citizens with a common cause — the health and wealth of the Earth that sustains us.

2016 marks the centennial of the National Park Service, I wanted to explore these ideas that honor our public lands.

WHAT IS THE BIGGEST THREAT TO OUR NATIONAL PARKS?

 Forty-two of our national parks are threatened by oil and gas development.

In 12 national parks oil and gas extraction is already happening. And 30 more national parks and monuments

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are vulnerable to future drilling. In my mind, this is the biggest risk threatening the integrity of our national parks today. Canyonlands National Park has become an annex for an oil field.

Add to this fact, that our national parks are seriously underfunded by Congress. They are being loved to death with close to 300 million visitors last year breaking all previous records. They have a collapsing infrastructure in need of repairs. And our big wilderness parks like Grand Canyon and Yellowstone are becoming ecological islands, because we are not protecting and paying attention to issues of connectivity linking larger adjacent wild areas to parklands so species such as grizzly bears, wolves and lynx can survive.

Lookin at all that, we begin to see how fragile our beloved national parks have truly become.

On top of it all, climate change is the overarching umbrella affecting every national park, whether its with drought or fires or the vulnerability of species like pikas in Rocky Mountain National Park. Our vigilance is required.

HOW DO YOU SEE YOUNGER GENERATIONS AND PEOPLE OF DIVERSE BACKGROUNDS EMBRACING THE PARKS?

 Traditionally, people of color have not been well represented in our national parks and our parks certainly have a shadowy history regarding Native Americans. The Park Service is making an effort to expand their audience and right historical wrongs.

Grand Teton National Park has initiated an outreach program called “Pura Vida” with the Teton Science School that both engages and educates Latino youth on our public lands. It is in its sixth year and is having a big impact on the local Latino community in Jackson and their sense

of ownership in the park.

Over the past few years, President Obama has established Cesar E. Chavez National Monument to honor the Latino leader and organizer of the United Farm Workers of America, and he has also established Pinnacles National Park located near Los Angeles, which offers much greater access to wilderness for urban dwellers..

The Bears Ears National Monument proposal in Utah is another example of how the National Park Service might broaden its base. Twenty-five tribes are standing behind this initiative, including the National Congress of American Indians. The tribes are asking for permanent protection of two million acres of ancestral lands through the Antiquities Act. Willie Greyeyes, chairman of Utah Dine Bikeyah, said in an opinion piece in the Salt Lake Tribune, “The tribes are determined to see the cultural values in this landscape protected for the future of all Americans.” These lands adjacent to Canyonlands National Park house thousands of sacred sites including native burial grounds that have been robbed and pillaged over time. “Prayers have to be walked, not just talked,” Regina Lopez-Whiteskunk said.

WHAT GIVES YOU HOPE?

 What gives me hope is seeing

that 195 countries signed on to the Climate Agreement in Paris (COP21) on December 12, 2015, with millions of people all over the world committed to climate justice through direct actions.

What gives me hope is to see the “Keep It In The Ground” movement gaining momentum to ensure that there will be no more fossil fuel development on our public lands. On February 16, right here in the Salt Palace in Salt Lake City, the BLM will be holding its oil and gas lease sale, and there will be thousands of us here to see that the lease sale will not happen — even if that means being arrested. I believe we are seeing the beginning of the end of the fossil fuel era.

And that will have an enormous impact on the American West where most of our large national parks reside.

What gives me hope is that those in attendance at the Outdoor Retailer Show care deeply about America’s public lands and national parks, not just as consumers, but as conservationists who recognize our parks not just as places for recreation, but as places where we restore our minds, bodies, and spirits in the name of wholeness, where we can remember what it means to be human. Never have we needed this kind of empathy born out of the wild more than we do now.

Each time, I enter a national park, I meet the miraculous.

Photograph by Louis Gakumba

Terry Tempest Williams is more than an author, more than a conservationist. Her work — which explores the personal and political in relationship to the pure beauty of the landscape in groundbreaking books like Refuge and Finding Beauty in a Broken World — sets her apart as one of the great nature writers of our era. But, as she showed when she spoke to show attendees at yesterday’s OIA Industry Breakfast, she is also a moral compass, a voice that can help us find a better way to live and protect the wild.

geartrends

insulation layers

WORKHORSE WARMERS New design thinking continues to improve the insulation game.

1 Stretch everywhere Everyone likes a little give in their garments. This season, stretch expands from traditional stress points to an overall design option. Innovation brings stretch to face fabrics, insulations and baffle channels. Steve Adams, Mountain Hardwear’s product line manager, explained the brands’s new StretchDown formula.

“The secret combines amazing stretch material plus welded seams that expand, unlike traditional stitched seams.” On the style side, more designers used flexible fabrics to enable slimmer silhouettes. Once a defining feature of soft shells, stretch fabrics are available with breathable, waterproof properties that push midlayers into the shell game. Yet, stretch remains the easiest feature for customers to test on the retail floor.

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Baffling quilts

Stitches create cold spots and baffle boxes add weight. Mixing baffled bodies with stitched arms is a familiar middle ground solution to regulate body heat. Brands are building upon that with new construction technologies, and the proof is in the quilting.

Look for new stitch patterns, uneven baffles and vertical constructions; all aimed at boosting thermal regulation and movement for start-and-stop consumers. CEO Bob Hall explained NuDown’s improved performance

BY M.T. ELLIOTT

by changing to vertical asymmetrical stitching pattern which gave the abdomen more flex, while a more rigid torso construction held more heat.

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Short bursts

The technical achievements that keep customers comfortable in harsh conditions deserve the press, but can overshadow what we’ll call training day pieces. There’s a market for weather-resistant midlayers that keep people warm to and from the gym, out for a run and about town. Here, premium ingredients can be overkill, and brands can make a value play by providing just enough performance.

When the weather’s clear, dumping heat takes priority for hard and fast efforts. We can’t make first tacks every single day.

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New fills

This season sees the rare re-introduction of a natural insulation: bison wool. United By Blue worked with U.S. ranchers to harvest the wool for its B100 Fill bison fiber insulation. The fill boasts a high Clo rating and down-like loft. Other brands will continue using merino as insulation for its breathable, wicking traits. Bergan’s Air Flake synth insulation mimics the shape and feel of down, and claims superior rebound and breathability. HyperDry Eco is a new fluorocarbon-free down from Allied (#155-207) that it says is more water-resistant than untreated downs.

» In a move toward thermal regulation, the Response Compress Lite jacket (MSRP $95) by Craghoppers (#36133) does more with less. Its new ThermoAir+ thermal technology uses a light, high-loft wadding to trap body heat. With slim baffles and colorways that contrast body, arms and same-face lining, it looks like a puffy from yesteryear, except for the modern chest pocket.

CONTINUED ON PAGE 34 january 8, 2016 / day 2

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geartrends

insulation layers

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1. Marmot (#34037) takes a new approach to hybrid construction with its new composite baffle construction. The resulting 20-oz Terrawatt jacket (MSRP $375) takes a new approach to insulation with its “three-dimensional” thermal migration. It moves body heat across its lateral and vertical layers of 800-fill goose down.

Style notes include the brand’s shoulder fit style, internal mesh storage pockets, and exterior hand warmer pockets.

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2. Big Agnes (#12041) redesigned its Women’s Shovelhead Hooded Jacket (MSRP $250) with new fabrics and an athletic fit that makes room for baselayers and shells around it. The midweight jacket uses 700-fill DownTek inside Insotect Flow vertical arm baffles and angled body baffles, which are arranged in a tiled layout. The matte face fabric is wind- and water-resistant.

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3. Don’t mistake the Montane (#BR529) Featherlte Down Pro Pull-On (MSRP $329) for a typical down insulator. The 16oz mountain piece is cozy and packed with features. The lightweight and durable Pertex (39059) Quantum CS-10 face fabric conceals the trackable HyperDry Eco fill from Allied. The dual-zippered chest offers vent and access options, and a big horizontal-zip belly pouch is an easy-reach stow option. Finishing touches include an internal mesh pocket, a hem drawcord and foam-reinforced hood.

4. Mountain Hardwear’s (#26027) stretch-welded construction is a boost in warmth and flexibility that challenges expectations for a midlayer. The men’s and women’s StretchDown Jacket (MSRP $250) is stretchy from seam to face.

The flexible welded seams hold 750-fill insulation beneath the polyester stretch knit face fabric. Weights are 17 ounces for men, 14 ounces for women.

5. The body-mapped Asteroid Primaloft Jacket (MSRP $249) by La Sportiva (#15027) is a 29-ounce hybrid thermal with 133 grams of Primaloft Silver Active in the body, and 80 grams in the lower sleeves. Stash gear in outer chest and hand pockets or the three inside. The helmet-compatible, fleece-lined hood includes a Neoprene visor. » A fun standout in the Smartwool (#32101) women’s line is its loose-fit Double Propulsion 60 Hooded Vest (MSRP $160). Who needs sleeves for body-mapping? This fashionable merino core-warmer hides lightweight (60 grams) SmartLoft wool insulation behind a wind-resistant poly face in the front, back and hood. Side panels of NTS 250 midweight merino add flex and venting. » NuDown (#2039) introduces a midlayer collection, which includes the Lake Tahoe Mid-layer Jacket (MSRP $300). NuTech air chambers in the front warm the torso with the brands innovative adjustable air insulation, while the breathable, four-way stretch Polartec Hardface fleece on the back allows for a high range of movement.

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geartrends

women’s fashion

BLAST FROM THE PAST Women’s lifestyle wear turns back the clock on fashion. BY COURTNEY HOLDEN

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Back to their roots

Many lifestyle brands are looking back in time to find future design inspiration, as seen in the rise of retro. “It’s a fun opportunity to really look through what put you on the map in the first place, to look back at what some of your roots are in a fun way and bring that back,” said Kate Larramendy, design director for Toad&Co. “The beauty is that nothing comes back the way it was originally; it comes back better.

It comes back with inspiration and some new twists.” Expect to see prints, patterns and silhouettes straight out of the 70s and 80s, but updated with modern fabrics, lines and technologies. Raglan sleeves, turtlenecks and the “shirt jac” all take cues from the days of yore.

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Mix masters

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Also keep an eye out for unexpected fabric combos this season. “It’s either an engineered, functional concept — at this part of the body I want it to stretch, and I want this part be warmer — or it’s being done to have a novelty, cool, fashion element that gives richness to the product,” said Karuna Scheinfeld, vice president of design for Woolrich. So whether it’s intended to up the tech factor, add an extra dose of cozy comfort or just bring visual flair, you’ll see brands pairing quilted down with fleece, suede with flannel and cotton with polyester.

Oversized and off-the-shoulder tops show silhouettes are as relaxed as Saturday morning. Look around the aisles, and you’ll find tunics, ponchos and sweaters adopting a flowy, casual fit making them a perfect compliment to the still on-trend skinny bottom. Joanna Linton, director of operations for United By Blue, noted the trend adds a fashionable element as well. “Brands want to build a high-purpose, functional product that stays true to the outdoor experience while also embracing a more fashionable nature.

Details such as a dropped shoulder, lower rise or longer length lend [themselves] to a comfortable and relaxing fit, which plays very well in the outdoor lifestyle,” she said.

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Staying neutral

This season, colors overall stay understated, but look for brighter pops to accent those neutral tones. Wheat, taupe, anthracite gray and espresso may dominate the palate, but bolder hues like burgundy, boysenberry and cobalt blue are likely to steal the limelight.

Chunky knits and heavy-gauge wool will add another layer of visual interest. Shoppers looking to make a statement will love look-at-me jacquards, while those who prefer a more understated aesthetic will dig the prevalence of herringbone and houndstooth.

CONTINUED ON PAGE 38

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» Whether you’re running errands around town or enjoying a beer after a few runs down the slopes, Mountain Hardwear’s (#26027) Winter Bridger LongSleeve Tunic (MSRP $75) has you covered. Cozy herringbone flannel and hand-warmer pockets add a touch of comfort to the mid-thigh-length tunic. » The Stellar Jacket (MSRP $125) from Stonewear (#4042) is a techy take on an 80s classic.

Updated with Spacer fabric for extra breathability, this comfy number is at home on a trail run or at an après yoga coffee stop.

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geartrends

women’s fashion

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1. Sweater meets performance with the Milena Hoody Tunic (MSRP $130) from ExOfficio (#12027). Made of DriRelease Tencel yarn, the tunic is touch-me soft, but has no trouble holding its shape. Pair it with leggings or skinny jeans for a cozy, casual look.

2. Bold patterning paired with an understated color palate make the Over the Shoulders (MSRP unavailable) from Krimson Klover (#23039) a beautiful example of this season’s must-have fashion piece: the poncho. Artistic use of hard and soft lines adds visual interest, while tonal gray provides depth and dimension. Complete with a rib cowl neck and side tie-strings, this ultrafine Merino wool poncho is the perfect statement piece.

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3. Every inch of Ojai’s (#32031) Chillin’ Poncho (MSRP $110) lives up to its name.

Made of a Merino wool/polyester blend, the oversized poncho is at home on cool fall days and apple orchard outings. Large buttons make it easy to adjust the cowl neck even with mitten-covered fingers.

4. Inspired by Vancouver’s long, wet winters, the Durant Coat (MSRP $549) from Arc’teryx (#1019) is ready for rain — and lots of it. Gore-Tex weather protection holds the wet at bay, while Coreloft 60gram insulation ensures a warm interior.

Ladies looking for lightweight warmth and minimal bulk: The Durant Coat is waiting.

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5. Looking to jazz up a simple sweater?

Pair it with Columbia’s (#28011) Aspen Lodge Jacquard Legging (MSRP $50).

With a playful pattern inspired by the coziness of a winter lodge, the neutral color ways will ensure these look-at-me leggings complement her current wardrobe.

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38 outdoor retailer daily

Who Inspires You?

Join us to celebrate our industry Mark your calendars • Friday, January 8, 2016 6:00 p.m. to 8:00 p.m. in Salt Palace Convention Center

STYLE

STORY

A curated selection of brands at the forefront of the modern outdoor experience, Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.

outdoorretailer.com/VentureOut CURRENT EXHIBITORS Alchemy Equipment

Ethnotek

Locally Grown Clothing Co.

Oliberte

Solo Eyewear

American Icon

Fawn and Foal

Malibu Sandals

Olukai

Synergy Organic Clothing

Athletic Recon

Fayettechill

Maloja

Poler Stuff

Tenkara USA

Chippewa Boots

Forsake

MiiR

Proof Eyewear

tentree

Dish and Duer

HASTA

Mizu, Inc.

Rumpl

Teton Bros.

Duckworth

Hood Rubber Company

Sanuk

United By Blue

Endurance Conspiracy

Jeremiah

Shwood Eyewear

Wolfgang Man & Beast

Epic Provisions

SHOW PHOTOS: CARLO NASISSE / HEDHI MEDIA

JANUARY 7 - 10, 2016

ZEAL Optics

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RETAILERLOUNGE Located in MR 254B

Did you know? Overlooking the show floor, the Retailer Lounge offers respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments and—above all else—quiet. With panoramic views of the show floor, the Retailer Lounge is located just beyond the Business Center in MR 254B.

Thanks to Our Winter Market 2016 Sponsors

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geartrends

packs

EASY HAULERS

Backpack brands concentrate on comfort this winter. BY COURTNEY HOLDEN

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There’s long been a push to shed ounces in all backcountry-bound gear, and packs are no exception. This season, however, the trend is shifting away from purely seeking lighter weights to chasing what Gregory’s head of product John Sears calls “smartweight.” “Consumers are more educated with online resources and consumer reviews to know that the simple weight number — it’s not everything. What really matters is that you have the right suspension and chassis system,” he said. Because today’s backcountry traveler wants to bring along the cheese and wine (and maybe a Frisbee), brands are focusing on comfort, even if that means the construction isn’t quite as light as it could be. Look for packs that draw the weight in toward the wearer’s back, center the load along the spine and focus the burden on the hips.

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Work smarter, not harder

Slim fit

The uptick in the numbers of lift-accessed backcountry users also gives manufacturers a reason to focus on fit.

While these skiers and riders need a way to hold necessities like a beacon, shovel and probe, past packs have made the chairlift ride uncomfortable at best and precarious at worst. In response, the number of packs in the 20-liter range has expanded and designs are fitting slimmer to the body.

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Outdoor chic

There’s also a movement toward urban styling that retains an outdoor persona. “In addition to the increasing number of people who want to get outdoors, we’re also seeing a rise in people who like that look and feel,” said Michael Meyer, senior director of design & development for Granite Gear. Brands traditionally known for their rugged, long-haul, backpacking packs are capitalizing on that demand by bringing the durability and design for which they’re known into city-ready, commuter bags.

1. Designed in cooperation with experienced mountain guides, the Helium Pro 55 (MSRP $219) from Bergans of Norway (#15041) offers up some serious storage capacity for backcountry exploration.

2. Whether you’re out for a day hike or cruising through the city, the Mountainsmith (#8027) World Cup (MSRP $120) has your back. Perfect for commuting and reinforced with Cordura, the pack resists tears and abrasions with ease.

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3. This season The North Face (#35051) updates its Slackpack Series with the Slackpack 20 Pro (MSRP $119). Designed to be light and nimble while maximizing space, the pack features a dedicated avy tool pocket on the front face.

4. Weight-conscious ski mountaineers will find all the features they need for technical objectives in the minimalist construction of Black Diamond’s (#6009) Cirque 30 (MSRP $180). The pack also integrates AvaLung technology (sold separately).

5. Hey, hut-trippers, Gregory’s (#5037) Targhee 45 (MSRP $210) is ready to carry some serious bulk, but thanks to the pack’s tortional flexibility, that storage capacity doesn’t come at the expense of mobility. Centering the weight allows for ample twisting, but the load still transfers comfortably to the hips.

6. The new Rift series (MSRPs range from $80-$100) from Granite Gear (#4037) may have a sleek, city-ready aesthetic, but its durable tarpaulin construction

means it doesn’t shirk away from the tough trail environment. » Ladies charge hard in the backcountry too, and Osprey (#4011) speaks to that fact with the introduction of the Kresta Series. Built with a women’s-specific fit, the 20-, 30- and 40-liter options (MSRPs $150-$190) cater to any pursuit she has in mind. The sleek, streamlined pack shape features an upper attachment system that makes it easy to cinch the skis or board tighter while the pack is on.

Booth #21013

Growler

64 oz / 1900 mL Insulated Stainless

MORE THAN

MORE THAN

24 50 HRS HOT

*more colors available

HRS COLD

avexsport.com

newexhibitors

Voormi Timm Smith on Voormi: “Voormi presents precision blends of domestically sourced fine-micron wool, used in strategic combination with high performance synthetic fibers to expand the boundaries of technical clothing and natural fibers. Made here in the United States, Voormi products feature distinctive base, mid-layers, and outerwear engineered to meet the demands of high-elevation mountain pursuits and backcountry adventure.”

Tell us about your favorite feature of your products.

Our textiles are the foundation of all Voormi products and are the special sauce that can’t be replicated by other brands. Our base-layers feature Dual Surface Technology: a razorthin layer of wicking synthetic fiber is co-knitted with merino wool on the inner surface to accelerate moisture movement off the skin. Our midlayers feature Surface Hardened Wool Technology: a strategic interlacing of high performance nylon and merino on the outer surface, finished with a proprietary DWR that results in an abrasion resistant, water shedding fabric previously unattainable for wool. And just released, Voormi’s Core Construction Technology

allows for the integration of weather protective membranes directly in textiles without glue—thus improving breathability, and delivering a softer, more pliable construction with impressive weather-protective ability, and delivering a softer, more pliable construction with impressive weather protective qualities.

Where did your inspiration come from?

Our goal out of the gate was to deliver professional-grade products, built from a platform of natural fibers and advanced through new technologies. Voormi’s CEO and

The future of fabrics in action.

Founder comes from the tech world.

As we approached our goals, we wanted to apply the rapid innovation ethos common in the tech industry to the outdoor industry. .

What do you love about the outdoor industry?

Compared to just about every other

Founded in 2010 / www.voormi.com / Timm Smith, CMO / Pagosa Springs, CO / #VO233

industry out there, the Outdoor industry is full of customers who are extremely passionate about their gear. We believe that passion results in a deeper connection between ‘maker’ and ‘user’ that is generally under appreciated in our industry.

We’ve set out to make fantastic products with industry-leading technology, assembled by real people living in mountain towns. To us, that’s something special.

View the

New ColleCtioN at Booth 30178w

o r c o n t a c t u s a t t: 64 6 7 1 0 4 5 0 4 e: usa.showroom@∆oules.com

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Getting down on the Vinson Massif.

Traveler Guitar Corey Oliver on Traveler Guitar: “We make full-scale, compact travel guitars. The instruments are designed to play and feel just like their heavier, less-portable, full-sized counterparts. Most travel guitars sacrifice playability for portability. We believe players deserve, and need, both.”

Tell us about your favorite feature of your products.

Our guitars are small enough to fit in the overhead on a plane and light enough to take to the summit of Everest, but they feature the same playing area as a full-sized guitar.

Many of our models have built-in headphone amplifiers so you can play at full volume without disturbing the campers next door. Our flagship acoustic, the AG-105EQ, is small enough to take backpacking, but it is full-scale and features a built-in headphone amp with an aux-in so you can jam along with songs from your mobile device. It’s everything you need to play while you’re enjoying the outdoors, whether you’re playing for friends around a campfire or huddled alone in your tent.

What were you doing before this?

Before owning Traveler Guitar, I worked in the radio industry in Southern California. I never had any ambition to become a manufacturer — but then I saw the original Traveler Guitar and I caught “he bug.” Twentythree years later, I’m up to my neck in guitars, and I love it.

Where did your inspiration come from?

I used to hang out at a guitar shop in my hometown, Redlands, California— where Traveler Guitar is still based today. One day I walked in and saw the original Traveler—much like the Pro-Series we make today—and I was totally taken by it. The design was as elegant as it was weird. I fell in love.

The owner had about fifty of them in the back of his shop, so I offered to take them off his hands and pay him $100 apiece as I sold them. He agreed, and january 8, 2016 / day 2

47

newexhibitors I took off on a two-week road trip, loading the Traveler guitars in the back of my ’89 Bronco. I toured the western U.S., and in two weeks, I had sold them all.

When I returned, I made a deal to buy the company. I’ve never looked back.

What do you love about the outdoor industry?

I love the people — they are health-conscious, open-minded and adventurous. We’ve been lucky to have many adventure athletes such as professional mountaineer Vern Tejas and even the U.S. Olympic team’s Lowell Bailey as customers. We love adventure, and we think making music ought to be part of it.

Why are you at Outdoor Retailer?

I’m at OR because I want to empower outdoor enthusiasts to make music wherever they go. I love the culture of the outdoor industry world, and I’ve always imagined our guitars as the ultimate camping/backpacking/roadtripping accessory. I would be thrilled

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The Traveler Guitar: Get a little neck.

to see them hanging on the wall at retail outlets in the outdoor industry — right between the kayaks and the camping gear!

Who do you look up to in the industry?

That’s a tough one. We still feel like outsiders, but we’re huge fans of Clif

(our marketing director practically lives off their bars.) In the guitar world, we love all those weird, little guitar manufacturers who are focused on doing things that haven’t been done before.

What has been one of your manufacturing challenges?

Founded in 1996 / www.travelerguitar.com / J. Corey Oliver, Owner and President / Redlands, CA / #BR440

O u r de s ig n s te nd to b e unorthodox, so it takes a lot of R&D before we can streamline the manufacturing process. We waited more than 20 years to introduce our first resonantbody acoustic (the AG-105EQ), and we designed a whole new tuning system to accomplish it.

Achieving portability without cutting down the playable area on a guitar is always a big challenge, but we keep rising to it. It’s our commitment to mobile musicians.

What are you most excited about seeing at the show beyond your brand?

I love walking the show floor, and I hope I can sneak out of the booth this year. Last time I was there, I wanted to paddle a kayak in the pool and try the wakeboard. Unlike the music shows, there’s so much healthy food to be had at Outdoor Retailer—I’ll definitely grab some samples to keep me going.

And, of course, I can’t wait to hear how (and where) people want to use our guitars!

—GREGORY SCHNITZSPAHN

ENJ

100% AMERICAN

Photo Jay Beyer

US MATERIALS US MANUFACTURING US WORKERS

Y

BOOTH BR429

INTRODUCING FOR FALL 2016

LYCRA® is a trademark of INVISTA

Wilsall - Mid Weight Snowboard Sock FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading performance elastic fiber.

FULL CUSHIONING

Full Terry cushioning throughout sock.

Wilsall Silver/Niagra

Wilsall Treetop Parachute Purple

SEAMLESS TOE CLOSURE

Perfectly flat toe closure eliminates bulk and reduce blisters.

www.farmtofeet.com

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A quick preview of the hot new products that you need to see for yourself at ORWM16

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Lightweight and comfortable, the Salomon MTN Charge helmet is breathable enough to wear while touring and burly enough to wear when shredding downhill.

Featuring an EPS 4D shell, custom fit dial, optimized hollow design ventilation, and removable liner and ear pads, it’s the minimalistic freeride helmet with big protection.

(MSRP $180) #36126 www.salomon.com

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Tecnica’s Cochise freeride boots are 20 percent lighter with Power Light Design, a polyether frame that is 30 percent thinner and two and a half times stiffer. The boots feature Dynafit-licensed inserts, new walk mode with spring-like metal design and Custom Adaptive Shape technology in both the liner and shell.

(MSRP $840) #33062 www.tecnicausa.com

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Merrell’s Capra Hybrid Windblocker 3L adapts to everchanging conditions and moves with the body as you pursue short-duration, high-intensity adventures. Supremely versatile, with strategic knit vents and woven panel protection, plus thermo regulation, this hoodie provides ultimate comfort and mobility while outdoors.

(MSRP $180) #32127 www.merrell.com

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The New Balance Fresh Foam Gobi is considered our all-terrain model for the runner who is seeking a shoe for both on-road and offroad terrain. The Fresh Foam Gobi provides a perfect blend of trail-specific technical needs while accommodating runners who crave a smooth, fast ride on the road.

(MSRP $94.95) #36165 www.newbalance.com

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The clean exterior design of Pistil’s mid-sized Rendezvous day pack belies its ultra-organized interior with dedicated spots for all the essentials. A wide top-load, zippered opening grants easy access to padded electronics sleeves, water bottle pocket and more. Available in five distinct fabrications paired with faux leather trim and metal hardware.

(MSRP $86) #10001 www.pistildesigns.com

Made from nature to stand up to the elements.

Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish.

It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature. teflon.com/ordaily

Visit us at the Outdoor Retailer Show, Booth 40044.

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

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The L.L.Bean Mountain Hoodie Pro hooded fleece jacket features stretchable 60g PrimaLoft Active Gold insulation in the front, back, and hood for warmth, range of motion, and breathability. Side panels and sleeves are uninsulated to vent excess heat. An elastic pullcord at the bottom hem keeps out drafts.

(MSRP $129) #40043 www.primaloft.com

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The new Fischer Skis US Travers Carbon Lite is 980 grams per boot, offering maximum fit with minimal weight. The adjustable Boa closure system provides high comfort and strong heel hold, and the active cuff gives 80 degrees of rotation to ski uphill faster. It’s compatible with all AT touring bindings and mountineering crampons.

(MSRP $899) #34113 www.fischersports.com

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Take the beauty of candle lighting on every adventure. The Snow Peak Gigapower Candle creates a protected flame that can be adjusted by rotating the glass. Weighing only 5.6oz and measuring 1.5 x 1.8 x 4.7”, it’s highly packable. It burns 24.5 hours on high.

(MSRP $39.95) #16000 www.snowpeak.com

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Patagonia’s Black Hole Cubes come in three different sizes for all your organizing needs (two, six and 10 liters). The six-liter has a mesh divider to keep your items organized and the 10-liter has a zippered mesh divider. All have heavy duty daisy chains for lashing, hanging points or attaching accessories.

(MSRP $29-$49) #13027 www.patagonia.com

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Butler’s newest overboot contains a patented accordion pleat to open wide for a child to insert their shoe and closes tight to avoid unwanted movement. The Rockhopper will be available February 2016 for retail in six colors.

(MSRP $30) #29178W us.butlerboot.com

FASHION MEETS FUNCTION See the New Women’s Urban Collection at Baffin’s Booth #32093

SERIES FEATURES TEMPERATURE RATING From 10ºC/50ºF to -10ºC/14ºF LINER Thermaplush, breathable next-to-foot comfort with removable insole BASE EVA midsole with Premium Rubber outsole

For more information please contact 1-888-BAFFINS or marketing@baffin.com

BOOTH #32093

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Voormi’s new Core Construction Technology merges a singlelayer textile with a watertight membrane, making a new breed of apparel with previously unattainable weather resistance that’s soft and supple. The Women’s Fall Line Jacket is the ultimate mid-layer: a merino wool based fabric reinforced with nylon on the exterior and blended with high-performance fleeced synthetic wicking fibers on interior.

(MSRP $399) #VO223 www.voormi.com

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Kora’s Azog Hooded jacket is a technical mid-layer piece for cold, dry climates. Lightweight, warm and durable with yak wool inside, it’s designed to minimize bulk and maximize insulation. Technical features include thumb loops, a lightweight foldaway hood, double layer collar and seams positioned not to rub against pack straps.

(MSRP $270) #BR737 www.kora.net

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The Esbit Pocket Stove is now slightly larger and fits six 14g solid fuel tablets (included) neatly inside. The solid fuel works well at high altitudes and sub-zero temperatures, burns for up to 12 minutes and boils 500ml of water in about eight minutes. Weighs 12.7 oz.

(MSRP $12.99) #D157 www.esbit.de/en

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Rumpl is excited to introduce its new Down Puffy blanket. Featuring 20D ripstop nylon with DWR and 600 power duck down, it’s built for the elements but cozy enough to snuggle with at home. It packs down into to a 6”x6” compression sack to fit within your wildest adventures.

(MSRP $225) #VO132 www.gorumpl.com

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The Kegulator Auto-Regulating Keg Cap turns DrinkTanks’ 64oz Classic growler and 128-ounce growler, The Juggernaut, into personal, portable kegs.

Homebrewers can force carbonate their beer from 0-40 psi with the adjustable dial. Use with 16g or 74g CO2 cartridges. Keeps beer and kombucha fresh, cold and carbonated to the last drop.

(MSRP $60) #BR420 www.drinktanks.com

C O M E

S E E

U S

A T

B O O T H

# 38157

DON’T JUST WORK OUT. ROCK OUT. A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE. + MUSIC

ON BOARD + ACTIVITY TRACKER + GPS + HEART RATE MONITOR + MULTISPORT MODE

SPARK CARDIO + MUSIC GPS FITNESS WATCH

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The North Face’s Ultra MT Winter delivers maximum weather and debris protection with optimal breathability. The HydroSeal splash-proof vamp keeps feet dry, and the shrouded upper keeps debris out. Large zipper pulls are easy to use even with gloves and the Vibram Icetrek outsole provides superior grip on icy surfaces.

(MSRP $170) #35051 www.thenorthface.com

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Craghoppers’ new Nat Geo Response CompressLite Jacket has stacks of style and outstanding performance.

The two-tone outer conceals super-light ClimaPlus insulation and stuffs neatly into its own sack for the trail. With three zipped pockets, a DWR finish, reflective detail and a luxurious lining, it’s a must-have for anyone in colder climates.

(MSRP $95) #36133 www.craghoppers.com

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Named after Lake Powell, Lander’s new Powell phone cases are designed for the iPhone 6/6s, 6 Plus/6s Plus and Galaxy S6. Raised bezel around the screen ensures protection. Textured edging around the case provides easy grip.

Minimalistic, lightweight, technical and protective for urban living and offgrid adventures.

(MSRP $34.95 to $39.99) #18027 www.lander.com

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Stormy Kromer added flannel to its popular Waxed Button Vest, giving added versatility for colder weather. The flannel lining provides additional warmth and softness while the the rugged waxed cotton exterior holds up against just about anything.

(MSRP 149.99) #81 www.stormykromer.com

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​ utdoor living means O cooking over an open fire - unless you can’t built a fire or weather drives you into the tent. With the HydroHeat Flameless Cooker, cook anywhere, even inside a tent—no fuel, no power, no flame.

Lightweight, safe, and portable, HydroHeat is the hot new way to cook outdoors.

(MSRP $29.95) #BR821 www.beprepared.com/ hydroheat

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​ he comfort of a T sweater meets technical performance for the first time, creating a polished, urban alternative to traditional performance fleece or wool. The ExOfficio Teplo QuarterZip sweater does it all: feels great against the skin, wicks moisture, and reduces odor. It’s fullyfashioned and dries out overnight, making it an easy-to-pack layer.

(MSRP $130) #12027 www.exofficio.com

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Ruffwear’s Fernie Sweater-Knit Jacket is a warm, everyday polyester fleece technical sweater.

The sleeved style provides full coverage and range of motion, and it’s quick drying. It has a zipper closure for high-performance and reflective trim.

(MSRP $59.95) #32069 www.ruffwear.com

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Sleek and super-soft, the Toad&Co Aerium Collection was designed for ultimate flexibility in both activity and style. Uberlight, uninhibitedly stretchy, highly breathable and compact, the Aerium provides four-way stretch insulation for full freedom of motion. It regulates temperature, insulates when wet and packs handily into its own pocket.

(MSRP $229) #30051E www.toadandco.com

Available in black, grey and teal.

Machine washable for easy care.

(MSRP $84) #32031 www.ojaiclothing.com

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The Mountain Khakis Women’s Ranch Shearling Vest features performance stretch canvas face with shearling pile lining, three pockets and an asymmetrical front zipper. The oversized collar snaps in place.

(MSRP $114.95) #21001 www.mountainkhakis.com

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Ojai International’s sleek Fav Flex Pants are made of cotton/spandex corduroy that match every moment and provide support. The skinny design makes them easy to wear with any style boots or coat.

Faux pockets add subtle detail.

Introducing men’s & women’s active apparel for Spring 2016.

Inspired by the practice. Crafted with intention.

BOOTH#

3 8 2january 0 28, 2016 / day 2 57

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re-fuel’s unique Go Charger is a 3-in-1 rechargeable power bank that simultaneously charges two GoPro Hero4 batteries and a smartphone or tablet — anytime, anywhere. A 2 Amp (10 Watt) USB output for rapid charging, InstaSense technology and built-in 5200mAh lithium rechargeable battery refuels any USB-powered device up to four times per charge.

(MSRP $49.99) #18027

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Guess who’s back? The Fanny Pack. Timbuk2 has brought back this classic favorite with a 500D Cordura Fabric nylon twist. It offers an exterior pocket and hidden interior pocket for your cellphone or sunglasses. A convertible and adjustable webbing belt with a durable leather trim allows the Fanny Pack to be worn cross-body.

(MSRP $198) #39213 www.cordura.com

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You haven’t experienced warm, until you’ve experienced Bison Wool. United By Blue has created the Ultimate American Jacket, featuring sustainably grown natural Bison fiber and American-Made ingenuity. The Ultimate American Jacket comes complete with waterproof shell, taped seams, watertight zippers, removable hood, and a removable 100 percent wool fleece vest.

(MSRP $589) #BR423, VO129 www.unitedbyblue.com

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Mystery Ranch’s all new 21-liter Hardscrabble features a doublefront opening for quick, exterior access to essentials. The main lid has a zippered pocket for full access to the body of the pack.

Water bottle pockets and zippered waist belt compartments are easy to access on the trail.

(MSRP $150) #1001 www.mysteryranch.com

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The go-to backcountry ski pole with an aluminum-carbon construction and a pro-level feature set, the Black Diamond Razor Carbon Pro features FlickLock Pro adjustability and an innovative break-away wrist strap with a lockable release function for increased safety.

(MSRP $139.95) #6009 www. blackdiamondequipment.com

TRACTION BEGINS ON THE INSIDE Traction on slippery surfaces starts with a proper foot strike. Icebug insoles use patented dynamic support to absorb shock, return energy, support all three arches, and allow natural motion.

Choose FAT for extra cushioning or SLIM when you want to feel the ground, each available in three different foot shapes for perfect fit. See all our new traction products at icebug.com/us.

BECOME AN ICEBUG DEALER: INFO@ICEBUGINC.COM • 855.201.7694

Learn more about 3-season traction. Visit us at OR, booth 23013.

FAT or SLIM INSOLES • MSRP $46.95

Q&A

Kevin Fedarko, author and Conservation Alliance Breakfast speaker

Kevin Fedarko

Can thru-hiking 600 miles down the Grand Canyon help save the park?

WHY DID YOU DECIDE TO THRU-HIKE THE GRAND CANYON?

WHAT THREATS DOES THE GRAND CANYON FACE?

 The project in some ways is an outgrowth of The Emerald Mile and my relationship with the canyon. Unlike the Appalachian Trail or Pacific Crest Trail, the Grand Canyon does not have a trail at all. Almost all of the route involves bushwhacking and route-finding. We were asked to undertake this journey as a way of highlighting the park itself and exploring some of the looming threats that could do irreparable harm to it. It’s a four-month expedition that we are undertaking in segments. It’s so unpleasant that only about 24 people have ever done it, the first person in 1976.

Only eight people have ever done it as a continuous journey. More people have stood on the moon.

 In a nutshell, the Grand Canyon is a place of paradox. On one hand, it’s the the crown jewel of the national parks system. On the other, it’s one of the most threatened parks in the entire system The Canyon is threatened by development from all points of the compass and threats from the sky above. These threats run the gamut — from a massive development on the south rim that will suck water extracted from the aquifer beneath the rim, to the Navajo nation planning to build a massive tramway that would deliver 10,000 people per day to the bottom, to an inundation of massive, unregulated helicopter tourism in the the west that’s so dense you can hear and see more than 100 per hour, to a uranium mine that just started production to the north.

WHY IS IT SUCH A DIFFICULT UNDERTAKING?

This morning, author and adventurer Kevin Fedarko will speak to a packed house at the Conservation Alliance Breakfast about the threats to that most iconic national park, Grand Canyon. Fedarko knows the canyon intimately. He spent years learning the ropes as a river guide there and his book The Emerald Mile, follows the story of the fastest ride ever down the canyon in 1983 when floods threatened to rip down the Glen Canyon Dam. Currently, Fedarko and photographer Pete McBride are in the process of thru-hiking the entire canyon (227 river miles, but over 600 miles on foot) for National Geographic in order to raise awareness about the plight of this beloved national park.

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 Pretty much every second of it is torture. Prior to this, Pete and I have taken on some incredibly hard projects, but we have never done anything as physically demanding as thru-hiking the Grand Canyon, even Everest. A combination of factors make it so difficult: the demands of route finding and navigation with no trails, the effort of moving through a vertical world, terrainthat is characterized by 50-degree slopes, brush so thick that the only way you can progress is by throwing yourself into it over and over again. And the searing heat makes everything more difficult. It abuses your body over time. We had no idea what we were getting into when we started. Pete was suffering from hyponatremia in the first 72 hours. I was leaving bloody footprints on the rock at our camp at night. We actually had to pull out early and didn’t even make it a third of the way on our first segment. The only reason we have made it as far as we have [about 200 miles so far] is thanks to members of the Grand Canyon hiking community who have taken us under their wing.

IS THERE ANY CHANCE OF SLOWING ANY OF IT DOWN?

 honestly don’t know. The battles over building dams in the Grand Canyon in the 1960s represented a watershed moment in the history of conservation as a political force to be reckoned with in America. But they were fighting a monolithic enemy. Each of these current threats represents a separate fight. It makes the battle so much harder.

SO WHAT HOPE IS THERE FOR THE CANYON?

 There’s one thing that makes the Grand Canyon unique: its raw power.

Its beauty is not something that many Americans can walk away from in exchange for the ephemeral benefits of development. We have to realize that we have set aside these parks but they won’t stay the way they are in perpetuity: they have to be actively fought for and protected every day by each succeeding generation of Americans, and each generation has to decide if they are willing to do this. I know that is not something I can walk away from.

EXPLORE THE NEW AMERICAN

ORIGINAL COLLECTION

THE NE W

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With style that crosses over from the pavement to the path, you’ll always be dressed for adventure when you wear AXT.®

CUSHIONED SOLE ADDS COMFORT

REINFORCED TO LAST LONGER

SEE FOR YOURSELF

BOOTH #23043 FOXSOX.COM 800-247-1815

OutdoorRetailer

WHERE AM I?

Winter Market Tradeshow

All Mountain Demo

January 7-10, 2016 • Salt Lake City, UT

January 6, 2016 • Solitude Mountain Resort, UT Note: This map is not to scale

ENERGY SOLUTIONS ARENA

13

WEST ENTRANCE

1

RADISSON

7 5

6

NORTH ENTRANCE

1

4 9 10

SALT PALACE CONVENTION CENTER

13

ABRAVANEL HALL

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UTAH MUSEUM OF CONTEMPORARY ART

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REGISTRATION BADGE HOLDER PICKUP

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OU@OR EDUCATION*

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FASHION SHOW* INDUSTRY PARTY* OUTDOOR INSPIRATION AWARDS*

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CITY CREEK CENTER

EAST ENTRANCE

MARRIOTT

SOUTH ENTRANCE

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THE CAMP (Formerly New Product Zone)

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TREND + DESIGN CENTER

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SHUTTLES

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VENTURE OUT

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PRESS ROOM

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PARKING

6

THE CAFÉ ON THE MEZZ

10

RETAILER LOUNGE

7

YOGA WELLNESS STUDIO

11

ONLINE LOUNGE

* See show schedule of events for dates & times

NEW Aegis Excalibur inhibits and captures odors ™

SNOWBALL FIGHT WITH THE KIDS

SKI RESORT FOR THE HOLIDAYS

EVENING WALK WITH THE DOG HOCKEY GAME WITH THE FAMILY

ICE SKATING VERMONT HIKING TRIP WITH FRIENDS

STAY ODOR FREE Wherever adventure takes you...

Find out more at booth 155-406 www.microban.com Microban® antimicrobial technologies are designed to keep textiles fresher by inhibiting the growth of odors caused by bacteria, mold and mildew. ©2015 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company

WE’RE A FAMILY COMPANY, THIS IS OUR HERITAGE

come visit us at

BOOTH #28010

I FOUND THE PERFECT SOCK EXPLORING, SEARCHING, TESTING FOR OVER 30 YEARS

FROM EARLY SKI RACING TO LEADING THE MERINO WOOL REVOLUTION

OIWC Keynote + Leadership Awards Featuring: Sally McCoy Longtime CEO & GM at CamelBak

IT’S HERE, IN BETWEEN THE LINES, IN THE DETAILS. THE PERFECT SOCK.

DESIGNED IN THE ROCKIES • MADE IN USA • GUARANTEED FOR LIFE

Day 3, ORWM Saturday, January 9 7:00-9:00 a.m.

Marriott Downtown at City Creek Open to all attendees.

Thank you sponsors: Title:

Outdoor Industries Women’s Coalition

Supporting:

Quick dry technology now exclusively available on Point6 merino socks.

Learn more at BR503 point6.com

Wear More.Wash More. Wash Less

®

Polygiene Odor Control Technology

“Because Polygiene has partnered with some of the biggest brands in the outdoor industry… the fabric treatment is only further increasing the value of the clothing.”

—ActionHub, Oct 2014

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

AN INNOVATIVE INGREDIENT Polygiene is an industry-leading odor control technology that add value to your brand. Market studies have shown that consumers would choose apparel featuring Polygiene over apparel without it. The treatment is embedded into the textile for permanent performance and easy care, which makes it last the lifetime of the garment.

GARMENTS Even during the most intense activities, Polygiene-treated apparel manages moisture while stopping the growth of odor-causing bacteria.

MEET US AT OR W M 2016 BOOTH 40051 polygiene.com

PROTECTIVE GEAR Protective gear such as helmets and armor with Polygiene prolongs the life of the gear and keeps it odor-free.

GLOVES Polygiene glove treatments stop odor-causing bacteria from growing, keeping gloves fresh, clean and easy to care for.

FOOTWEAR Polygiene-treated socks and footwear stop stinky feet in their tracks, allowing you to stay fresh, comfortable and in pursuit of your passions.

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Te m pl e

Airport Line $2.50 one-way to downtown

Sq ua re

(S al tP al ac e

C .C .)

OutdoorRetailer

restaurant guide

Eat up

Some of Salt Lake City’s best places to eat & drink

Don’t get ‘hangry’ at Outdoor Retailer. We’ve scoured Yelp, Urbanspoon, TripAdvisor and Zagat to find the highest-rated restaurants and bars to help keep you well fed and hydrated.

American (New)

Belgian

Bambara Restaurant 202 S Main St. 801-363-5454 $$$ Bistro 222 222 S Main St. 801-456-0347 $$ Copper Onion 111 E Broadway 801-355-3282 $$ Caffé Niche 779 E 300 S 801-433-3380 $$ Em’s Restaurant 271 N Center St. 801-596-0566 $$ Forage 370 E 900 S 801-708-7834 $$$$ Garden Café 555 S Main St. 801-258-6708 $$$ Grand America Hotel 555 S Main St. 800-304-8696 $$$ Pago 878 S 900 E 801-532-0777 $$$ Pallet 237 S 400 W 801-935-4431 $$ Tin Angel Café 365 W 400 S 801-328-4155 $$

Bruges Waffles and Frites 336 W Broadway 801-363-4444 $

Asian Fusion Asia Palace 1446 S State St. 801-485-1646 $ J. Wong’s Asian Bistro 163 W 200 S 801-350-0888 $$ Sapa Sushi Bar and Asian Grill 722 S State St. 801-363-7272 $$ Zao Asian Cafe 639 E 400 S 801-595-1234 $

Barbeque Kaiser’s Bar-B-Q 962 S 300 W 801-355-0499 $$ R&R BBQ 307 W 600 S 801-364-0443 $$

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Breakfast/Brunch Alchemy Coffee 390 E 1700 S 801-322-0735 $ Eggs in the City 1675 E 1300 S 801-581-0809 $$ Park Café 604 E 1300 S 801-487-1670 $ Penny Ann’s Café 1810 S Main St. 801-935-4760 $ Pig & A Jelly Jar 401 E 900 S 385-202-7366 $ Rye 239 S 500 E 801-364-4655 $$ Straw Market 390 4th Ave. 801-935-4420 $$

Breweries Epic Brewing Co. 825 S State St. 801-906-0123 $$ Red Rock Brewing Co. 254 S 200 W 801-521-7446 $$ Squatters Pub Brewery 147 W Broadway 801-363-2739 $$ Uinta Brewing Co. 1722 Fremont Dr. 801-467-0909 $$

Burgers Crown Burger 377 E 200 S 801-532-1155 $ Lucky 13 135 W 1300 S 801-487-4418 $$ Rich’s Burgers & Grub 30 E Broadway 801-355-0667 $

Cajun/Creole The Bayou 645 S State St. 801-961-8400 $$

Chinese Café Anh Hong 1465 S State St. 801-486-1912 $ Chef Gao 488 E 100 S 801-363-8833 $$ Mom’s Kitchen 2233 S State St. 801-486-0092 $$ Red House 1465 S State St. 801-821-3622 $

Deli Even Stevens 200 S 414 E 385-355-9105 $ Moochie’s Meatballs and More 232 E 800 S 801-596-1350 $ Robin’s Nest 311 S Main St. 801-466-6378 $ Siegfried’s Delicatessen 20 W 200 S 801-355-3891 $ Toasters 151 W 200 S 801-328-2928 $ Tony Caputo’s Market & Deli 314 W 300 S 801-531-8669 $$

Ethiopian Mahider Ethiopian Restaurant 1465 S State St. 801-975-1111 $

Food Trucks Bento Various locations Bentotruck.com $ Chow Truck Various locations Chowtruck.com $

Himalayan/Nepalese Himalayan Kitchen 360 S State St. 801-328-2077 $$

Italian Caffé Molise 55 W 100 S 801-364-8833 $$ Café Trio 680 S 900 E 801-533-8746 $$

Cucina Toscana 307 Pierpont Ave. 801-328-3463 $$$ Faustina 454 E 300 S 801-746-4441 $$ Stoneground Kitchen 249 E 400 S 801-364-1368 $$ Valter’s Osteria 173 W Broadway 801-521-4563 $$$$ Vinto 418 E 200 S 801-539-9999 $$

Indian Kathmandu 212 S 700 E 801-355-0454 $$ Saffron Valley East India Cafe 26 E St. 801-203-3325 $$

Japanese/Sushi Kyoto Japanese Restaurant 1080 E 1300 S 801-407-3525 $$ Naked Fish Japanese Bistro 67 W 100 S 801-595-8888 $$$ Takashi 18 W Market St. 801-519-9595 $$$

Middle Eastern Curry Fried Chicken 660 S State St. 801-924-9188 $ Curry N’ Kabobs 268 S Main St. 801-363-0300 $ Mazza 912 E 900 S 801-521-4572 $$

Pizza From Scratch 62 E Gallivan Ave. 801-961-9000 $$ Pie Hole 344 S State St. 801-359-4653 $ Rusted Sun Pizzeria 2010 S State St. 801-483-2120 $ Settebello Pizzeria Napoletana 260 S 200 W 801-322-3556 $$ Stoneground 249 E 400 S 801-364-1368 $$ The Pie Pizzeria 1320 E 200 S 801-582-5700 $$

Thai

Atlantic Café & Market 325 S Main St. 801-524-9900 $$ Eva 317 S Main St. 801-359-8447 $$

Chanon Thai Café 278 E 900 S 801-532-1177 $$ Ekamai Thai 1405 E 2100 S 801-906-0908 $$ My Thai Asian Cuisine 1425 S 300 W 801-505-4999 $

Mexican

Vegetarian/Vegan

Alberto’s Mexican Food 511 S 300 W 801-531-0411 $ Chungas 180 S 900 W 801-953-1840 $ Frida Bistro 545 W 700 S 801-983-6692 $$$ Red Iguana 736 W N Temple 801-322-1489 $$ Red Iguana 2 866 W S Temple 801-214-6050 $$

Frisch Compassionate Eatery 779 S 500 E 801-532-2216 $ Sage’s Café 234 W 900 S 801-322-3790 $$

Mediterranean

Vietnamese La-Cai Noodle House 961 S State St. 801-322-3590 $$ Pho Tay Ho 1766 S Main St. 801-466-3650 $

Inside Dish

Wondering how to best navigate the food and drink scene in this city? We asked Salt Lake City locals in the outdoor industry for their dining recommendations.

Erme Catino PR / Team Manager for DPS skis, freelance writer dpsskis.com / www.ermecatino.com “Traveling to Salt Lake City used to feature two things, deep powder and limited food options. That notion is no longer the case, as long as Mother Nature takes care of the snow. Dining around town has progressed immensely, and it seems new restaurants with trendy and flavorful menus pop up every month. With a few days in town for the Winter OR show, you can make the rounds and get a taste of what Salt Lake has been dishing out.

“For a quick dinner near the Salt Palace, my personal favorite is Settebello. The Italian pizzeria serves nothing short of the best pizza outside of Italy or New York City (and, hey, I grew up on the East Coast). Not too far from the halls is Current Fish & Oyster, Salt Lake’s buzzing new restaurant and oyster bar. Also nearby is Eva’s.

This tapas-style restaurant serves late and features an eclectic American-style menu. Lastly, and one of my personal favorites, is Avenue’s Bistro on Third. Grab a quick Uber and head to this small little gem, tucked within The Avenues neighborhood for a farm-totable, no-frills dinner. They also have a speakeasy downstairs.”

january 8, 2016 / day 2

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OutdoorRetailer

Outdoor Retailer Winter Market 2016 Attendance Guidelines

Registration Hours

Only qualified members of the trade are invited to attend.

Tuesday, Jan. 5 7 a.m. – 6 p.m.

Wednesday, Jan. 6 7 a.m. – 6 p.m.

Thursday, Jan. 7 8 a.m. – 6 p.m.

Friday, Jan. 8 8 a.m. – 6 p.m.

Saturday, Jan. 9 8 a.m. – 6 p.m.

Sunday, Jan. 10 8 a.m. – 2 p.m.

Tradeshow Thursday, Jan. 7 - Saturday, Jan. 9 9 a.m. – 6 p.m.

Sunday, Jan. 10 9 a.m. – 3 p.m.

Exhibit Hall Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah, 84101

Parking Underground parking is available for $10 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

ISPO Online Lounge Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens (Day Zero) and during the last day of set-up for all exhibitors.

Business Center The Business Center is located on the upper concourse in the northeast corner of the building.

Show Management Office

No Photos

Paperless Press Room

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs.

Call 801-534-4705 to report name and company on badge, if possible.

Approved media photographers will have a flag on their badge to help easily identify them.

Located in MR 254 C

Registration Now there are more full registration locations to serve you: West Entrance (across from Energy Solutions Arena) East Entrance (across from the Marriott City Creek) Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

Located in MR 257

The Retailer Lounge Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below.

Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments and — above all else — quiet. Located just beyond the Business Center.

Children at Outdoor Retailer Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided.

Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

First Aid and Mother’s Room Medical staff will be located near

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MR 150 (located under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc. A Mothers Room is located in the same area.

Dogs at Outdoor Retailer We encourage you to use the awardwinning facility Camp Bark-a-Lot (www.campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: ➞ Animals are not allowed on the show floor during move-in/-out. ➞ Register your dog at the registration counter at the East entrance. ➞ Sign a waiver agreeing to the rules and requirements. ➞ Make sure to walk your dog outside regularly to avoid any accidents. ➞ If an accident does occur, please notify Show Management immediately in MR 257 or call 801-534-4705.

Transportation There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available, and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttle Service Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m.

Afternoon/evening shuttles run continuously as needed during the times indicated below.

Shuttles will pick up and drop off at the both the West and East entrances.

Saturday, Jan. 9 3:30 – 7 p.m.

Sunday, Jan. 10 12:30 – 3 p.m. *Service from Industry Party until 8:30 p.m.

For a complete list of hotels with shuttle service please visit: www.outdoorretailer.com/shuttles Sandy Hotels — use TRAX for afterhours transportation needs.

TRAX The TRAX light-rail system has service to and from the airport.

Trains run from 5:30 a.m. to 11:30 p.m., every day, (see map, page 54), or find schedules and plan routes at www.rideuta.com.

Taxi Cabs Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride.

Utah Yellow Cab www.utahyellowcab.com • 801-783-1556 Ute Cab Co. www.utecabco.com • 801-359-7788 City Cab Co. www.citycabut.com • 801-363-5550

Ride Sharing Get the UBER app – now an option for convenient and reliable transportation in Salt Lake City. For more information please visit www. uber.com. Please note, UBER is not available from SLC Airport.

See You in Summer

FROM HOTELS: Thursday, Jan. 7 - Sunday Jan. 10 7:30 – 11 a.m.

Outdoor Retailer Summer Market will take place in Salt Lake City, Utah on the following dates:

FROM SALT PALACE: Thursday, Jan. 7 4 – 8:30 p.m.* Friday, Jan. 8 3:30 – 7 p.m.

Open Air Demo August 2, 2016 Tradeshow August 3–6, 2016

OBSOLETE

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Discover a whole new world of grip and performance on slippery, wet ice. Arctic Grip is the most advanced cold weather gripping system Vibram has ever created. Now you can tread everywhere in confidence.

STOP BY VIBRAM BOOTH 36148 AND TEST THE DIFFERENCE #MAKEICEOBSOLETE

OutdoorRetailer

Stay connected to the digital conversation @ OR

TWITTER

YOUTUBE

15,500

80,000

INSTAGRAM

FACEBOOK

7,400

21,000

@OutdoorRetailer

followers

@OutdoorRetailer

followers

Outdoor Retailer brings together thousands of people for a week of gear, education and entertainment in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace.

Thousands more join the event and stay connected year-round virtually, following the Instagram, Twitter, Facebook and YouTube feeds from Outdoor Retailer, exhibitors and media.

So ready those hashtags and make sure your brand is part of the conversation:

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#ORShow – share show happenings #WeAreOutdoor – share your outdoor adventures #ORFirst – share first-time experiences at the show #ORNewbie – share newattendee experiences with a selfie #NewatOR – share new gear you see on the show floor #SinceReno – industry insider since Reno #BadAssador – Outdoor Retailer and Rep ambassadors #ORDaily – share what you read in the show’s only official news publication

Get Social @ Venture Out Relay the story of Outdoor Retailer’s fastest growing neighborhood and the hippest new styles of the season on the Outdoor Retailer social media sites. ➞ Text “ASKOR” to 66746 during show hours to get any show question immediately answered. ➞ Visit the SmartBar for help and charging stations near the Salt Palace’s East entrance, at the top of the ramp just beyond the triple escalator.

➞ Check out the digital editions of the O.R. Daily, available online every show morning at www.snewsnet. com/ordaily ➞ Scan the QR code to download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor and post photos.

@OutdoorRetailerShow

views

@OutdoorRetailer

followers

Once downloaded, follow these steps to sync your mobile app: 1. Click the settings (gear) icon at the top of the home page.

2. Click the “Winter Market Show Planner” button.

3. Enter your badge number (located on your confirmation email, and at the show, on your badge) and last name, and select “Submit.”

4. Return to the home page and click on the “My Schedule” icon for your personal schedule to be displayed.

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C

M Select™ WARM lightweight, low bulk 100 grams insulation and fleece lining keep you comfortable

Vibram Arctic Grip technology that grips to slippery, wet ice M Select™ DRY seals out water and lets moisture escape so you stay dry when you’re on the move

Introducing the MOAB FST ICE+ THERMO WATERPROOF Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete.

Stop by Merrell Booth 32127

#MAKEICEOBSOLETE

BOOTH #3009

BOOTH #3009

LEAKPROOF Our new Café Cap 2.0 is also made from safe materials and is easy to clean and use.

#BringYourOwn

#BringYourOwn

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C

Waterproof Plus membrane and Thinsulate™ Ultra 600 g insulation provides protection despite the forecast.

Vibram Arctic Grip technology that grips to slippery, wet ice

Wolverine EPX comfort system is designed to fight fatigue, all day long.

Reinforced toe and heel guard against rugged elements and a lateral TPU overlays gives ankle support in uneven terrain.

Introducing the WOLVERINE CROSSBUCK FX ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete.

Stop by Wolverine Booth 32169

#MAKEICEOBSOLETE

news

QUESTION OF THE DAY

From a conservation perspective, what do you think of the Bundy takeover of Malheur National Wildlife Refuge?

OIWC Keynote + Leadership Awards Featuring: Sally McCoy Longtime CEO & GM at CamelBak

“I don’t like that the group is saying that the government is interfering with public access. We could be denied access because of their actions.

That bothers me.”

Paul Kawasaki, Volunteer for the Pacific Crest Trail Association

Day 3, ORWM Saturday, January 9 7:00-9:00 a.m.

Marriott Downtown at City Creek Open to all attendees.

Thank you sponsors: Title:

Supporting:

“ What they’re doing is illegal. It’s criminal activity. They should be punished and go to jail for what they’ve done. It’s a huge threat to our federal land system.”

Brady Robinson, Executive Director of the Access Fund

Outdoor Industries Women’s Coalition

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“Protecting landscapes before they’re gone is essential to our economies and to our health. You don’t have to like the system, but hacking away at it is not beneficial.”

Amy Schwarzbach, Executive Director of La Plata Open Space Conservancy

“ The Bundy takeover is upside down. It’s an attempt to take land away from the people and out of the commons.”

Phil Powers, Executive Director of American Alpine Club

Vibram Arctic Grip technology that grips to slippery, wet ice

FlexFilm-Infused Upper – Enhances fit without adding weight

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C

Internal ISOFIT System – Fluid dynamic fit that moves with the runner in motion

EVERUN Heel Insert – Continuous cushioning and increased energy return

Introducing the SAUCONY RAZOR ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete.

Stop by Saucony Booth 36183

#MAKEICEOBSOLETE

@theshow

Dig into our highlights of Winter Market’s events, education and more

education MARKET INTELLIGENCE AND ANALYSIS ON CONSUMER TRENDS IN OUTDOOR PRACTICES 7:15 - 9 am Speakers Julia Day, Executive Director of Business Development Sports and Leisure Trends, The NPD Group, Inc., and Matt Powell, NPD Group, Sports and Leisure Trends The NPD Group’s Sports and Leisure Trends team will discuss current retail and consumer trends. Understanding current markettrends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace. This session give attendees a birdseye view of the latest consumer shopping trends of the outdoor consumer. Please RSVP to Julia.Day@NPD.com.

WOOL APPRECIATION COURSE 9 - 9:45 am Days 2 and 3 #MR151D Join The Woolmark Company for morning refreshments and broaden your knowledge and understanding of wool’s technical abilities and why it is the ultimate performance fiber. Space is limited, so RSVP to avoid missing out. RSVP: NewYork@wool.com KNOW BEFORE YOU GO 9:30 - 10 am The Camp, #36112 The Avalanche Project’s multi-media talk focuses on how to stay alive in avalanche terrain including getting the

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avalanche forecast, identifying avalanche terrain, avalanche danger signs, safe travel habits and rescue.

DURABLE WATER REPELLENT (DWRS) - WHAT ARE YOUR OPTIONS? 10 - 11 am Trend + Design Center (#155-501) Sustainability and the principles of green chemistry have become outdoor industry hallmarks. The global business and regulatory climate, NGO activity, and consumer preferences demonstrate the need to adopt these principles for new durable water repellent (DWR) offerings. Research has focused on both the transition to shortchain fluorinated DWR products that provide full stain management (water, oil and soil) as well as the development of high performance non-fluorinated durable water repellent offerings. Come learn the latest information about DWR and the options that are available.

BACKCOUNTRY GOODS: SKIS, BOOTS & BINDINGS 11:15 am - 12:15 pm The Camp (#36112) The Avalanche Project discusses the latest advances in hardgoods, helping people travel further and faster into the backcountry and what companies are doing to promote wellinformed customers.

GO-TO-MARKET GAME-CHANGER: LEVERAGING LIVE INTERACTIVE VIDEO FOR PRODUCT TRAINING AND MARKETING 12 - 12:45 pm Speaker: Fritz Brumder, President, Brandlive It costs millions for Brands and Retailers to communicate new product information to various audiences. The costs are tied up in sales meetings, trade shows, clinics, retail activation and marketing. Using Live Interactive Video drastically reduces the cost and time required.

Come learn how to reinvent your product launch process.

RETAIL AS A CAREER: YOU’VE HIRED THEM, NOW HOW TO KEEP THEM 1 - 1:45 pm Speakers: Ponch Membreno, General Manager, Retail, Toad&Co, and Chris Howe, Partner, Denali & Trailblazer You’ve made the hiring decision, what’s next?

How do companies understand what the road to success looks like to their new hires?

Join this session to

learn tips and tricks to onboard, incentivize and retain great staff from retail leaders in the industry. It’s more than just a job, let’s make it a career.

SPORT & STREET 1 - 1:45 pm Speaker: Maria Teresa Sampedro, Promostyl Join Promostyl for a look at their Fall/Winter 2017/18 trend forecast.

The session will highlight key colors, shapes and marketing insights all relevant to the active and outdoor markets LOOKING AT LEATHER 2 - 2:45 pm Speakers: Anne Gillespie and Jeff Wilson, Textile Exchange Join in this workshopstyle event to learn about the issues facing the leather supply chain, the initiatives that are addressing them, and how you can become involved.

SEWFREE BONDING 2 - 4 pm Trend + Design Center (#155-501) Bonded garments.

Unbounded possibilities.

Follow us

Catch up with the O.R. Daily/SNEWS team on social media: >> Facebook (/snewsfan) >> Twitter (/snewsteam) >> Instagram (/snewsteam)

events & happy hours Society for testers to take on a short walk.

Icebug will donate $10 to the SLC Humane Society for every dog walked.

THE CONSERVATION ALLIANCE BREAKFAST 7 - 9 am “The Emerald Mile: Grand Canyon, Adventure, and Threats to Our National Parks,” presented by Kevin Fedarko. The story recounts the recordsetting run through Grand Canyon in a dory during the largest flood to sweep the Colorado River in generations.

Fedarko’s presentation will cover geology, hydrology, the history of American exploration, and the art of rowing extreme whitewater.

Fedarko will also cover threats to our parks.

GOOD MORNING OR WITH ICEBUG 7 - 10 am South Entrance Start your day on the right foot. Icebug footwear will provide demo shoes to try out.

There will also be dogs from the SLC Humane

BEGIN AND END YOUR DAY WITH US. 8 – 9:30, 5:30 – 7 pm #MR150F Please join us, Noble Biomaterials/X-STATIC, each day for a pre-show coffee, post-show cocktail and appetizers.

KEEN’S LIVE MONUMENTAL 8:30 – 10 am, 4 -7 pm Parking lot outside Salt Palace, 115 S. Temple On your walk to and from the Salt Palace, stop by the KEEN RV parked right across the street to show your support for Live Monumental. The RV will be out there Days 1, 2 and 3 from 8:30-10am and 4-7pm.

TIMBUK2 ALLEYCAT RACE 9 am – 6 pm #28027 Days 1-3, the Timbuk2 team will hide a message somewhere in the building. Get directions to the hiding spot from the Timbuk2 booth to start the race. Once you’ve found the message, bring it back to redeem your prize! Only the first 50

ALL EVENTS ARE AS OF DEC. 1, 2015 AND SUBJECT TO CHANGE

Vibram Arctic Grip technology that grips to slippery, wet ice

Durable, hand-sewn, full grain leather upper with genuine rawhide lace

Thermochromatic lug senses when temperatures drop to 32ËšF / 0ËšC

Rubberized vamp with full membrane, gusseted, Waterproof leather upper provides protection from the elements

Introducing the SPERRY COLD BAY ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete.

Stop by Sperry Booth 32177

#MAKEICEOBSOLETE

schedule racers get one, so hurry back!

CRAGHOPPERS LOST AND FOUND: WHERE’S PADDINGTON? 9 am – 6 pm #36133 Keep your eyes peeled for our friendly Paddington Bears.

They’ve wandered off from the booth and gotten lost. Bring them back to the Craghoppers Booth where you will be warmly rewarded. There are all sorts of great prizes on offer, plus the opportunity to win one of our fabulous AW15 Heritage Jackets.

TOSS & WASH 9 am - 6 pm #19045 Stop by to test your hoop skills and learn about gear care. Win a sample of Nikwax, and we’ll also donate $1 for each successful shot to Bay Area Wilderness Training’s Gear Lending Library.

CONTRAGRIP DEMO 12 pm #36126 Salomon developed Contragrip because they wanted to ensure their grip would be as incredible as their fit.

Come check out the newest compound at the Contragrip Live Demo.

Put on some sneaks and test your luck with the wet marble.

CELEBRATION CAKE WITH THOMAS BATES 2:30 – 4 pm #20014 Description: Stop by and enjoy cake and coffee with Thomas Bates Accessories, celebrating their new American Bison Collection of footwear and accessories and their 44th OR Show.

Daily raffle and Friends & Family 20% Off Card.

POW & OIA CLIMATE CHANGE ROUNDTABLE + HAPPY HOUR 3 - 6 pm In partnership with Protect Our Winters and Outdoor Industry Association, we will be hosting a Climate Change Roundtable at the Marriott downtown.

Learn more about how to get involved.

Be sure to join us for happy hour from 4-6PM

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directly after at Caffe Molise (55 West 100 South). Complimentary beer provided by Red Rock Brewery.

HIGH FIVES FUNDRAISER HAPPY HOUR 4 - 6 pm #12041 Big Agnes is hosting happy hour with all proceeds going to High Five Foundation. $5 for beer and a stainless steel pint.

CHILEAN WINE NIGHTS 4 – 6 pm #BR543 Selk’bag USA will be hosting Chilean wine tastings starting at 4 PM every day.

GRIGRI HAPPY HOUR 4 - 6 pm #4027 The 25th anniversary of the GriGri. Petzl will have a keg and will give free refills until it runs out. The first 25 people to buy the GriGri Anniversary Pint Glass ($5) will receive a FREE GriGri. All proceeds will go to the Access Fund.

BOGS HAPPY HOUR 4 - 6 pm #36170 Relax at the Bogs Happy Hour (days 1-2) with free beer and a souvenir glass. Cheers!

LIVE MONUMENTAL HAPPY HOUR 4 – 6 pm #32183 Come by KEEN’s booth Days 1-3 to celebrate the places the play! Enjoy a cold one while showing your support for Live Monumental, a campaign to protect and designate national monuments. $5 steel pints with unlimited beer. All proceeds benefit the Live Monumental grassroots partners.

enjoying Microbrewed beer. All are welcome!

SUPERFEET HAPPY HOUR 4 - 6 pm #16016 Superfeet’s happy hour will feature margaritas and mojitos for $5 with all proceeds to benefit The Conservation Alliance.

HAPPY HOUR AND RAFFLE TO SUPPORT BIG CITY MOUNTAINEERS 4 - 6 pm #8000 Support Big City Mountaineers at a happy hour at the Ibex booth.

Have a beer and buy a raffle ticket for a chance to win prizes from Ibex, Timberland, Thule, Nemo, Polartec, Delorme, Maxim Ropes and Vibram. All proceeds to benefit Big City Mountaineers.

GERMAN BIERGARTEN HAPPY HOUR 4 - 6 pm #23005 Join Hanwag for a biergarten-inspired happy hour. Enjoy traditional German beers, bites and live music while meeting the Hanwag team.

HAPPY HOUR WITH JO AND GOOD TO-GO 4:30 – 6 pm #14008 Johnson Outdoors will sponsor a daily happy hour featuring games and food by Good ToGo. Good To-Go will be introducing 2 new flavors for 2016. Stop by and join us for some fun and food!

MOVIE NIGHT 4 - 6 pm #12015 Please join YETI Coolers for an afternoon of movie premiers and cold beer.

PENDLETON NATIONAL PARKS PARTY 4:30 - 6:30 pm #12032 Celebrate the National Parks with Pendleton. $15 gets you a mug, pair of socks, beer or a shot of Pendleton whisky, and a raffle entry to win your favorite national parks blanket. Proceeds go to the National Park Foundation.

BEERS WITH ULTRARUNNER ROB KRAR 4 - 5 pm #8011 The Kahtoola folks will be “chilling” with their ice block, ‘spikes, and special guest, champion ultrarunner Rob Krar,

JULBO EYEWEAR HAPPY HOUR WITH CAROLINE GLEICH 4:30 - 6 pm #2043 Join athlete Caroline Gleich for a happy hour to benefit the Liz Daley Foundation.

Snag a signed poster

from Caroline amidst great music and beer.

Purchase any Julbo Mountain Performance Eyewear model available and 100% of the proceeds will support the Liz Daley Foundation.

HAPPY HOUR WITH 5 GYRES 4:30 - 6 pm #3009 Join us as we celebrate our friend and partner, 5 Gyres. Enter to win a 6 night Costa Rican surf school vacation provided

by Bohdi Surf School and other great prizes.

All proceeds benefit 5 Gyres and Klean Kanteen will be matching up to $5,000 in donations.

GET YOUR BUTT TO THE HUT 4:30 - 6 pm #4011 Osprey & Tincup Whiskey present happy hour and “Know Your Snow” Trivia Contest to benefit Winter Wildlands Alliance. $5 donation gets you a limited edition Osprey/Tincup mason jar mug + Tincup whiskey drinks and raffle ticket for a chance to win two grand prizes and lots of gear giveaways.

WINTER WARM UP BENEFITTING CITYPAK 4:30 - 6:30 pm #26041 $5 gets you 1 raffle ticket and either a hat or a High Sierra Flask. Extra raffle tickets can be purchased $20 for arm’s length. Will be raffling off ski bags, lifestyle backpacks, USSA Ski Jacket and the main prize of a BTS backpack stuffed out with apparel and giftables.

AMERICAN HIKING SOCIETY HAPPY HOUR 4:30 - 6 pm #33035 Celebrate the American Hiking Society’s “Families on Foot” Program! Free beer, sweet raffle prizes and signed copies of Best Easy Day Hikes Salt Lake City by author Greg Witt for a suggested $5 donation to AHS. ROCK ‘N’ WOOL PARTY 4:30 - 6 pm #4001 Join us après show at the “Ortovox Hütte” for German beer, cheese and ORTOVOX Rock N Wool base layers sale benefiting AIARE.

THE SEALSKINZ DRY HAPPY HOUR 4:30 - 6 pm #39162 Just kidding! Salt Lake City isn’t dry! We’re serving real beer and the kind of dry delivered only by our waterproof and breathable socks, gloves, and hats. Join us for a beverage and be sure to test out some of our newest 2016 product in the SealSkinz Bucket.

SANUK/COLEMAN TAILGATE HOUR 4:30 - 6 pm #V0208 Please join Sanuk and Coleman for their Tailgate Happy Hour to celebrate our new Coleman collaboration at our Venture Out booth.

MADSHUS HAPPY HOUR 4:30 - 6 pm #35103 Come check out the our new line of IntelliGrip skis that make your day on the trail easier, more efficient, and ultimately more fun! From 4:30 until the beer, cider and smoked salmon runs out.

HUSTON WE HAVE A PROBLEM… 4:30 - 6 pm #15041 Bergans hosts Polar Explorer John Huston talking about the joys and challenges of working with dogs during expeditions. Get a selfie with a sled dog and have a beer. All proceeds benefit the Alaska Wilderness League.

HYDRO FLASK HAPPY HOUR TO BENEFIT THE CONSERVATION ALLIANCE 4:30 - 6 pm #8035 Join us for music and a special beer cocktail with a $10 donation to The Conservation Alliance.

The first 300 visitors will receive a True Pint in a brand new 2016 color!

HAPPY HOUR BY ICEBREAKER & GOSPOTCHECK 4:30 -6 pm #32085 Kick off your weekend with an open bar and free food, presented

by Icebreaker and GoSpotCheck. Enter to win a pair of DPS skis and Icebreaker gear.

SOCIAL INFLUENCER & MARKETING GURU HAPPY HOUR BY READYPULSE 4:30 - 6 pm The Camp (#36112) Connect with influencers & marketers over beers.

TRAILGATE HAPPY HOUR SPONSORED BY SANUK 4:30 - 6 pm Venture Out Hot dogs and beer served near the Sanuk booth.

OIWC-KRIMSON KLOVER SOCK SENSATION PARTY 4:30-6:00 pm #23039 Wine and Delectables. We will sell our sumptuous socks for $10 – first come first serve. The sale of the socks are a 100% donation to OIWC.org.

BEER + BOOZE AT STANLEY TAILGATE PARTY 4:30 - 6 pm #14001 Come by and enjoy some brews and booze at the Stanley tailgate throwdown. While there, buy a Stacking Pint, only available until supplies run out.

HAPPY HOUR TO SUPPORT AMERICAN HIKING SOCIETY 4:30 - 6 pm #33035 Free beer with purchase of a Best Easy Day Hike FalconGuide for only $5! Raffle to win sweet hiking gear. All proceeds support American Hiking Society.

HAPPY HOUR, BYOPG AND “TELL YOUR STORY” SOUND BOOTH 4:30 - 6 pm Days 1 -3 #RL200 OIA is serving beer and encourages you to BYOPG (bring your own pint glass). Step into our gondola sound booth to answer daily questions, tell your story and talk about our industry and OIA membership. If you bring your own pint glass, we’ll make a donation to the Outdoor Foundation. Answer the daily question and enter to win a Denali Hiking Adventure in honor of the NPS Centennial via our partners TourRadar and Alaska Alpine Adventures.

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C

Waterproof nubuck leather with fleece lining

Vibram Arctic Grip technology that grips to slippery, wet ice Proprietary EASE comfort footbed and midsole for all day, lightweight comfort.

Introducing the STICTION HI WP ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete.

Stop by Cat Footwear Booth 29147W

#MAKEICEOBSOLETE www.Cat.com/www.Caterpillar.com

©2015 Wolverine World Wide. All Rights Reserved. Cat, CATERPILLAR, BUILT FOR IT, their respective logos, “Caterpillar Yellow,” the “Power Edge” trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.

schedule AMERICAN MADE OUTDOOR GEAR AWARDS PRESENTATION 5 - 6 pm #16037 Celebrate U.S. manufacturing with Kokatat as they present the Sassies for the 2016 American Made Outdoor Gear Awards.

BREWS AND SOUP HAPPY HOUR

BY PATAGONIA PROVISIONS 5 – 6 pm #13027 Come taste Patagonia Provisions’ Tsampa Soup!

Learn how we’re tapping into our deep agricultural roots and using passion for good food to drive change. Beer will be served and all $5 Miir pint cups sales to benefit Wildsight.

CRAGHOPPERS’ BRITISH WINTER WARMERS 5 – 6 pm #36133 Come by each evening for some traditional beverages. Craghoppers is celebrating 50 years of

82 outdoor retailer daily

success with traditional English mulled wine and mince pies.

THE WELLNESS GATHERING 5 - 6 pm Yoga Wellness Studio (#37207) Join Outdoor Retailer for our annual Happy Hour for health and wellness.

Wine will be served.

WINTER JAM FOR OIWC 8 - 11 pm Sky Lounge, 149 S. Pierpont Ave Winter Jam for OIWC Presented by La Sportiva Sponsors: Farm to Feet, ENO & Walton Works All proceeds support Outdoor Industry Women’s Coalition.

Suggested donation $510 at the door.

SEEKING INNOVATIVE RETAILERS!

DOES YOUR STORE HAVE A STORY? TELL US AT SNEWSEDIT@ AIMMEDIA.COM.

zones, lounges & forums CORPORATE RESPONSIBILITY, COLLABORATION AND BETTER BUSINESS PRACTICES IN THE OUTDOOR INDUSTRY 9:30 - 10:15 am Speakers Beth Jensen, Director of Corporate Responsibility, OIA, and Nikki Hodgson, Corporate Responsibility Coordinator, OIA Learn more about the industry's sustainability initiatives and the tools and resources available to help you establish or improve your company's corporate responsibility program. Whether you're just getting started, curious about what the outdoor industry is doing to improve business practices or

have questions about improving environmental and social responsibility this session will provide an overview of the tools, partnerships and organizations dedicated to moving the outdoor industry toward more responsible supply chain management.

B2B ECOMMERCE: SEPARATING WINNERS & LOSERS IN TODAY’S ON-DEMAND ECONOMY 9:30 - 10:15 am Speaker: Brandon Gracey, Handshake B2B eCommerce is poised to trigger a tectonic shift in the outdoor industry.

Forrester projects the US B2B eCommerce market growing to $1.13 trillion in 2020, and

Frost & Sullivan puts the global B2B eCommerce market at $6.7 trillion by that time. According to a recent survey, 44% of B2B organizations, wholesalers, distributors, and manufacturers are already offering their customers a way to order online. Brands making these investments are already seeing larger orders, winning back inactive customers, and receiving more frequent reorders. Brandon Gracey will discuss what this technology means for the outdoor industry.

FASHION AND VALUES 10 - 11 am Venture Out How are the aspects of consumer values being integrated into brand decisions; from product to partnerships and beyond? We’ll discuss the “belief based” marketing model and how to carry this from brand into the retailer / consumer conversation.

REDEFINING BRICK AND MORTAR 12 - 12:45 pm Speaker: Alison Embrey

Medina, Executive Editor, design : retail magazine While online commerce continues to grow by double digits, 90 percent of purchases still happen inside the brick-and-mortar retail environment.

The trick for retailers is figuring out how to create meaningful store experiences that deliver purposeful and impactful shopping visits, in order to combat the ease and accessibility of shopping on your couch.

This session will explore global consumer trends and in-store applications that are redefining today's physical retail marketplace.

MOUNTAIN ACCORD BIG PLANS FOR THE BACKYARD 12 - 1:30 pm Speakers: Cailen O'Brien Feeney, Local Recreation Advocacy Manager, OIA; Andy Beerman, Park City Council; Kelsey Berg, Office of Representative Chaffetz; Mayor Tom Dolan, Sandy, UT; Laynee Jones, Mountain Accord; Alan Matheson, Utah Department of

Thermochromatic lug senses when temperatures drop to 32˚F / 0˚C Leather linings for soft, breathable comfort.

Vibram Arctic Grip technology that grips to slippery, wet ice

Sealed seams and non-wicking threads keep feet dry.

Waterproof full-grain leather and construction.

Introducing the HUSH PUPPIES PARKVIEW ICE+ Featuring Vibram Arctic Grip, the new groundbreaking sole technology that intends to make ice obsolete.

Stop by Hush Puppies Booth 29187W

#MAKEICEOBSOLETE

CHILL ZONE

5

8 January 6, 2015 • Solitude Mountain Resort, Utah

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To Salt Lake City

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January 6, 2015 • Solitude Mountain Resort, Utah * SUBLECT TO CHANGE

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POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

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MOONBEAM LODGE • Food, restrooms, lodging 2

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BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

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GORE-TEX WASATCH SKI MOUNTAINEERING RACE 4 9 RESS ®

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6

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7

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5

Solitude Mountain Resort

8

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Solitude Mountain Resort

8

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AMD EXHIBITS • Wintersports gear, apparel, accessories

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ENTRY 3 NORDIC

1

AMD EXHIBITS • Wintersports gear, apparel, accessories

2

VILLAGE AT SOLITUDE • Food, shopping, lodging

3

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

4

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* SUBLECT TO CHANGE

5

Sterling

MOONBEAM LODGE • Food, restrooms, lodging

“Sting”

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

Fun loving, excitable, looking PARK • Snowshoe type obstacle course, Dig Zone – to Shovelcolonize Testing Area 6 MSR SNOWenergetic with anyone available.

1

AMD EXHIBITS • Wintersports gear, apparel, accessories

2

VILLAGE AT SOLITUDE • Food, shopping, lodging

Interests:

3

POLARIS eBIKE FAT TIRE ZONE • eBike Challenge

Favorite Song:

4

MOONBEAM LODGE • Food, restrooms, lodging

5

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

6

MSR SNOW PARK • Snowshoe obstacle course, Dig Zone – Shovel Testing Area

7

BEACON PARK • Backcountry skills courses

8

GORE-TEX® WASATCH SKI MOUNTAINEERING RACE

9

LIMITED PARKING • Utilize Salt Palace shuttles or carpool

7

BEACON PARK • Backcountry skills courses

8

GORE-TEX® WASATCH SKI MOUNTAINEERING RACE

9

LIMITED PARKING • Utilize Salt Palace shuttles or carpool

Attracted to: Enjoys:

Traveling, Camping, Backyard functions Every Breath You Take

I’m a leg man - I have 6 of my own!

Crawling on food of all types, Socializing

Dislikes If you prefer not to meet Sterling look for Insect Shield products from these leading brands:

Corporate Logo

Brand Logos

january 6, 2016 / day 0

57

schedule Environmental Quality; Nathan Rafferty, Ski Utah; and Carl Fisher, Save Our Canyons From mountain trains and tunnels, to new lifts and protected backcountry, Mountain Accord is an effort to chart a future of recreation, transportation, the economy and the environment in the Wasatch.

FIVE WAYS TO IMPROVE REAL-TIME COLLABORATION 12 - 1:30 pm Speakers: Humberto Roa, Centric Software, Ryan Harris, KLIM, and Peter Dehio, United Stationers Today’s collaborative product development often relies on file sharing, foam core boards and redlined printouts, all being exchanged on Dropbox or email so that critical data is either out of date or out of sync. This session will help you understand how real time collaboration will help.

TOPO DESIGNS GROWING A DESIGN FOCUSED COMPANY

12 - 1 pm Trend + Design Center (#155-501) The inspiration behind developing Topo Designs and some of the challenges that are encountered while trying to grow a lifestyle outdoor company.

FUTURECAST: WHAT’S NEXT IN ACTIVE LIFESTYLE 2 - 2:45 pm Speaker: Roberto Ramos, The Doneger Group Our hyphenated lifestyles require greater flexibility and fluidity, with apparel playing a key role. Activewear has surfaced as the transitional foundation as we toggle from work to workout and then to different forms of entertainment. Activewear has spun multiple expressions, with the consumer easily adding and subtracting elements to fit their needs.

FROM BOOT CAMP TO BOARD ROOM - HOW MILITARY EXPERIENCE TRANSLATES TO SUCCESS IN THE OUTDOOR INDUSTRY 2 - 2:45 pm

Speakers: Stacy Bare, Director, Sierra Club Outdoors, Dave Petri, Vice President Marketing, Farm to Feet, and Matthew Griffin, Combat Flip Flops This panel will bring together military veterans, who after returning to civilian life, are using their skills and experiences from the military to build successful careers throughout the outdoor industry.

CLIMATE HEROES: HOW OUTDOOR BRANDS ARE HELPING ADVANCE THE CLIMATE MOVEMENT 3 – 4 pm Speakers: Beth Jensen, Director of Corporate Responsibility, OIA, Amy Roberts, OIA, Jeremy Jones, Protect Our Winters, Michael Brune, Sierra Club and Letitia Ferrier Webster, VF Corporation In Utah, and many other states, we have seen first-hand the impact the outdoor and snowsports industry are having on key decision

makers regarding our environment, our climate and the places we love.

Join Protect Our Winters, The Sierra Club, OIA and business leaders to take a look at how brands are advocating and the impact it is having. Join us to learn how to get your business involved.

HOW BRANDS REACH NEW HEIGHTS WITH SOCIAL INFLUENCERS & SPONSORED ATHLETES 3:30 - 4:30 pm The Camp (#36112) Your best customers, fans and sponsored athletes are on social.

Are you amplifying their influence like a worldleading marketer? During this panel, you will learn from top brands how to win with authentic marketing using the power of social influence.

Moderator: Dennis O'Malley, CEO, ReadyPulse Panelists: Shaunna Keller, Skullcandy, Jeff Snow, Digital Marketing Manager, Smartwool, and Nina Williams, Social Influencer & Athlete, Adidas Outdoor

free stuff & donations FREE STURDIWHEAT PANCAKES 9 – 10:30 am #12001 Fuel up with free pancakes! Stop by Vasque any day to enjoy Sturdiwheat pancakes, maple syrup and a variety of toppings.

COFFEE & WAFFLES 9 – 11 am #15051 Enjoy waffles from Honey Stinger and coffee from Kicking Horse Coffee every morning.

DAILY GRAND TRUNK GIVEAWAYS 9 am – 1 pm #14015 Enter to win daily giveaways! Experience our limited edition, USmade hammocks, plus

40%-off pro deals.

RUFFWEAR BENEFIT FOR CONSERVATION ALLIANCE 9 am - 1 pm #32069 Ruffwear is selling its TurnUp and Huckama dog toys (daily while supplies last).

IBEX BENEFIT FOR CONSERVATION ALLIANCE 9 am - 1 pm #8000 Ibex is selling its men’s and women’s Woolies Crew (daily while supplies last).

ICEBREAKER BENEFIT FOR CONSERVATION ALLIANCE 9 am - 2 pm #32085

#wheresvapur Come see the entire Vapur Mossy Oak product line at Booth #24035.

www.vapur.us january 8, 2016 / day 2

85

schedule Icebreaker sells its Oasis Long Sleeve Crewe (daily while supplies last).

EAGLE CREEK BENEFIT FOR CONSERVATION ALLIANCE 9 am - 1 pm #24017 Eagle Creek is selling its medium-sized No Matter What Duffle (daily while supplies last).

CAMELBAK BENEFIT FOR CONSERVATION ALLIANCE 9 am - 1 pm #16027 Camelbak is selling its custom logo’d bottles (daily while supplies last).

I N T R O D U C I N G L I F E S T R AW S T E E L T H E N E X T E VO L U T I O N I N P E R S O N A L WAT E R F I LT R AT I O N

VISIT US: BOOTH 82 | LEARN MORE: LIFESTRAW.COM

ARMADILLO LT GAITER GIVEAWAY! 9 am - 3 pm #34096 Hillsound Equipment, the leading producer of high performance gaiters, is giving away 5 pairs of Armadillo LT Gaiters every day. Winners will be contacted by email.

Showgoers can also fill out a pro form to receive a 50% discounts.

SUPPORT THE OUTDOOR EMPOWERED NETWORK 9 am – 3 pm #5019 Get your team Adventure Medical Kits shirt, and support the Outdoor Empowered Network.

With your $5 purchase, you can support getting kids outdoors and meet our new Adventure Racing Team.

HI-TEC NORTHWEST WEEKEND GETAWAY FOR TWO 9 am – 3 pm #32149 Hi-Tec Sports will be hosting the “Hi-Tec Northwest Weekend Getaway for Two,” which includes flights to Portland, two nights lodging, dinner, Hi-Tec boots, and a guided hike in the Columbia Gorge.

Fill out a contact card and correctly answer one question on Hi-Tec footwear. Submissions will be accepted until 3 pm on Saturday, when a random drawing will decide the winner!

NATIONAL PARK BUFF TO SUPPORT AHS 9 am – 3 pm #24031 Get your exclusive National Park BUFF for only $10! Proceeds benefit American Hiking Society.

86 outdoor retailer daily

FREE BADGE HOLDER 9 am - 3 pm #22039 Stop by the One Source Apparel booth to pick up a free badge holder.

While supplies last!

WAKE UP WITH COFFEE + CAPPUCCINOS 9 am - 3:30 pm #36170 Kick-start your morning with free coffee and cappuccinos at Bogs.

PATAGONIA WORN WEAR REPAIR CENTER 9 am – 4 pm #13027 Bring your used clothing to the Patagonia booth to be repaired! Patches and iFixIt Guides available as well. We repair: busted zippers; rips & tears; buttons, snaps & pulls. Not exclusive to Patagonia clothing.

EXOFFICIO GIVE-N-GO SPORT MESH UNDERWEAR BENEFIT SALE 9 am - 5 pm #12027 Help World Concern meet the needs of refugee families in the Syrian region. Your purchase helps provide shelter materials, medical care, and emergency supplies.

LIGHT MY FIRE SPORK SALE FOR BIG CITY MOUNTAINEERS 9 am – 5 pm #38 Stop by any day and pick up the original spork for only $1. All proceeds benefit BCM. INDUSTRIAL REVOLUTION’S LOADS OF GEAR GIVEAWAY 9 am - 5:30 pm #38 Enter our raffle all day to win free gear. Drawing starts at 4:30.

SAXX BENEFIT FOR CONSERVATION ALLIANCE 9 am - 6 pm #BR329 SAXX Underwear is selling assorted styles of its men’s briefs and boxer briefs (daily while supplies last).

REJUICE YOUR BOOTS 9 am – 6 pm #24027 Stop by McNett to clean, condition, and waterproof your leather boots with Gear Aid ReviveX Leather Gel. A magical formula that keeps your kicks lasting longer.

schedule FARM TO FEET BENEFIT FOR CONSERVATION ALLIANCE 9 am - 6 pm #BR409 Farm to Feet is selling its Bend Mid-Weight Hiker Sock (while supplies last).

SWEET DREAMS RAFFLE 9 am – 6 pm #155-625 Enter to win a luxurious Downlite queen-size comforter and 2 bed pillows made with 100% organic cotton shell fabric and filled with Wool-Down. Drawing on Saturday.

GEAR AID DOWN JACKET REPAIR 9 am - 6 pm #24027 Got a hole in your down jacket? Stop by McNett for a Tenacious Tape Gear Patch.

MOUNTAIN KHAKIS WARDROBE IMPROVEMENT PROGRAM 9 am - 6 pm #21001 Wardrobe improvement program: Daily throughout the show, Mountain Khakis is selling $10 accessories, $30 pants & shirts, $40 sweaters, $50 outerwear

(while supplies last).

Sales benefit OIWC. KLEAN KANTEEN 9 a.m. to 6 p.m. #3009 Klean Kanteen sells its 27oz Reflect bottle with mirror finish and a Conservation Alliance customized bamboo cap with sales to benefit The Conservation Alliance (while supplies last).

DAILY STONEWEAR GIVEAWAYS 9 am – 6 pm #4042 Drop a business card and win product from Stonewear Designs! Daily

giveaways of women’s activewear for climbing, hiking, running and more. Plus 50% Off Pro Deal cards to shop our premium, US-made apparel. You do not have to be present to win.

THOMAS BATES RAFFLE AND FRIENDS & FAMILY 20% OFF CARD 9 am – 6 pm #20014 Daily raffle of Thomas Bates belts, bags and shoes made from American Bison leather to fabric. New American Bison Collection of shoes and accessories for men. Stop by to pick up your Friends & Family VIP card for 20% discounts.

VAPUR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #24035 Vapur is selling its Mossy Oak Break-Up Infinity Bottle to benefit The Conservation Alliance (daily while supplies last).

TOAD & CO SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 am - 6 pm #30051 Toad & Co is celebrating 20 years as The Original Trail to Tavern brand!

Swing by to celebrate and snag a limited-edition heritage fleece Toque Hat and an Outdoor Retailer exclusive Trail to Tavern T-shirt to benefit The Conservation Alliance (daily while supplies last).

BOOTH #19015

$20 BOGS BOOTS FOR OUTDOOR EDUCATION 9 am - 6 pm #36170 Treat your feet while supporting outdoor education with a pair of $20 Bogs boots!

Proceeds go to 4 Corners Outdoor Education.

LIVE THE DREAM. JOIN OUR TEAM.

BROOKS SPORTS SALE TO BENEFIT THE CONSERVATION ALLIANCE 10 am - 4 pm #36197 Brooks Sports is having a flash sale on Days 1-2—selling a different product every hour of the day to benefit The Conservation Alliance.

Apply online at thenorthface.com/careers

Photo: Andrew Miller

88 outdoor retailer daily

GIVEAWAY — NOLS RIVER RESCUE POCKET GUIDE 11 a.m. #16049 Stackpole Books will give away copies of the

NOLS RIVER RESCUE POCKET GUIDE, which features information on rescue techniques and strategies, safe crossing, swimming skills, basic river knowledge, and much more from the experts at the NOLS. ADIDAS OUTDOOR ATHLETE SIGNING 11 am - 12 pm #1009 Join adidas Outdoor athletes Chantel Astorga, Kevin Jorgeson, Jeff Lowe, Delaney Miller, Ben Rueck, Libby Sauter, Pamela Shanti Pack, Mayan Smith-Gobat, Carlo Traversi and Nina Williams for a poster signing.

BIKE TOURING & BIKEPACKING BOOK SIGNING WITH JUSTIN LICHTER 11 - 11:30 am #4037 Come chat with Granite Gear athlete Justin “Trauma” Lichter about his new book Bike Touring and Bikepacking. First 30 people at the booth get a free signed copy!

ADVENTURE-LOVING DOGS SEEKING ADVENTURE COMPANIONS 11 am – 4 pm #32069 Ruffwear is bringing back the dogs with the help of Best Friends Animal Society and Salt Lake’s Rescue Rovers. Be on the lookout for adorable, adoptable dogs walking the show floor ISO active, outdoor-loving, adventure-seeking males and females. Adoption and travel fees from SLC to the nearest major airport are covered

by Ruffwear, along with a welcome-home package of Ruffwear gear. Applications will be available from the individual handlers walking the dogs and at the Ruffwear booth.

SALE FOR SIGHT 12 – 1 pm SOLO EYEWEAR #VO307 Description: Solo Eyewear is selling their sunglasses every day for 40% off. All proceeds will be donated to Aravind Eye Care System to fund eye care for people in need.

ROLLING DUFFEL SALE TO BENEFIT CONSERVATION ALLIANCE

12 - 6 pm #24017 Eagle Creek is selling Rolling Duffels, with 100% of proceeds going to the Conservation Alliance. The No Matter What Rolling Duffel Medium (normally $80) goes for $30. While supplies last.

MAPLE BACON CREAMEES 12 – 6 pm #32105 Darn Tough brings a taste of Vermont to Utah. Get a delicious, free Maple Bacon Creamee. Available everyday, or until the goodness is gone.

GOAL ZERO GIVEAWAY 2 pm #BR601 Swing by Goal Zero just before 2pm each day for your chance to win free solar gear! from phones to fridges and everything in between, Goal Zero helps you power anything, anywhere.

AMERICAN BUILT DURAND BOOT SALE 4 -6 pm #32183 Come out to KEEN’s booth for its Durand boot sale, part of its American Built collection. Discounted boots at $40 a pair. All proceeds benefit the Live Monumental grass roots partners including West Virginia Wilderness Coalition, California Wilderness Coalition, Friends of Nevada Wilderness, Oregon Natural Desert Association.

MEGA GEAR GIVEAWAY 5 – 6 pm #12019 Trapped in the Salt Palace and yearning to Get Miles from Ordinary? Sierra Designs’ has got you. Join us for a photo booth and a Mega Gear Giveaway to load you up for your next adventure. Drawing at 5pm. Must be present to win. Days 1-3 of the show.

CENTURY CLUB CELEBRATION 5 – 6 pm #81 Come toast the inaugural inductees of the Century Club with an Old Fashioned and celebrate with the brands that have helped forge the outdoor industry for over 100 years. Hosted by Stormy Kromer.

Product

No 1534 Stainless Sierra Cup

No 1527 Large Double Wall Cup

No 4708 Volcano Stove

BOOTH #61

The gear that gets you out there. | acecamp.com

Zone

Featuring the freshest gear on the market today.

Here is a sneak peek at what’s new and what’s coming from leading industry companies

TREKKER

Come and celebrate our 2016/17 collection of hats and accessories with The Spirit of Style

COME VISIT BOOTH 30001E

Come and see our new look and collection from CTR. Leaders in cold weather acccessories and element protection Share The Passion

Burton Gorge Pack.

Made for the urban commuter, you won’t find a better carrier than Burton’s Gorge Pack. Its ruggedness comes courtesy of the CORDURA® fabric.

Its versatility and water resistance comes from Burton’s thoughtful design.

Come see us to learn more!

CORDURA® Brand Booth #39213

CB15_BurtonORAd-Small_103015.indd 1

11/3/15 4:02 PM

Special Advertising Section

Borealis, from Baffin’s New Winter Crossover Series.

COME VISIT BOOTH 30001E

Special Advertising Section

Visit Us At Booth: BRL306!

BONGO BOARD

ÂŽ

Fast, Challenging and Fun! Develop great performance-enhancing skills with this super challenging board.

SOFT BOARD Great For SUP Training Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement

PRO BALANCE BOARD Improve Balance and Increase Sports Performance

www.fitter1.com 1-800-fitter1

KODIAK CLASSICS

VISIT US

BOOTH 29151W // KHOMBU.COM

KODIAK COLD & WET WEATHER

KODIAK KIDS KLONDIKE

Mens/Womens: Ruggedly elegant with a waterproof, lightweight design, withstanding -20°C / -4°F temperatures and below!

BOOTH #34139

Girls/Boys: MORE TRACTION. MORE FUN. RATED TO -30°C / -22°F

kodiakboots.com

STAY ODOR FREE

WHEREVER ADVENTURE TAKES YOU...

NEW Aegis Excalibur™ inhibits and captures odors.

Find out more at booth 155-406

OR SUMMER MARKET 2016

www.microban.com

Special Advertising Section

Mens/Womens: Manufactured with premium waterproof leathers.

Attention to detail in style, quality and functionality.

BOOTH 29151W // KHOMBU.COM

SuperEye

ONE OF A KIND

Special Advertising Section

Metal Detectors

GO FOR IT! VISIT US AT BOOTH

29188W

• Superior Cushioning • Long Lasting • 100% Made In USA

insoles-sorbothane.com

Super Eye Products Co. • 1-877-436-7876 www.SuperEyeUSA.com, Sales@SuperEyeUSA.com

BOOTH 40159

masthead masthead DESIGN DESIGN

EXPLORE

ArtArt Director Director

Mike Leister Mike Leister OUTDOOR OUTDOOR RETAILER DAILY RETAILER DAILY

www.snewsnet.com/ordaily 5720 Flatiron Parkway Boulder, CO 80301 (303) 253-6401 EDITORIAL www.snewsnet.com/ordaily Editorial Director

Kristin Hostetter EDITORIAL

khostetter@aimmedia.com Editorial Director 617-921-5126

Kristin Hostetter Managing Editor khostetter@aimmedia.com Jonathan Dorn 617-298-7670 Deputy Editor Managing Editor

Elisabeth Kwak-Hefferan Doug Schnitzspahn Assistant Editor Assistant Editor

Kassondra Cloos Kassondra Cloos

kcloos@aimmedia.com kcloos@aimmedia.com Contributors Contributors Jenna Blumenfeld, Eugene Jenna Blumenfeld Buchanan, Corey Buhay, Eugene Buchanan M.T. Elliott, Courtney Holden, M.T. Elliott Elizabeth Miller, Doug Courtney Holden Schnitzpahn, Andy Stonehouse, Andy Stonehouse Ryan Slabaugh, Morgan Tilton Ryan Slabaugh

SALES AND MARKETING SALES AND MARKETING Sales Manager Sales Manager

Gregg Thayer Gregg Thayer

gthayer@aimmedia.com gthayer@aimmedia.com 303-253-6149 303-253-6149 Account Representative Account Representative

Sharon Burson Sharon Burson

Jennifer Hall Jennifer Hall

jhall@aimmedia.com jhall@aimmedia.com 303-253-6419 303-253-6419

BEYOND YOUR LIMITS

Tech Deck:

Giovanni Leone Giovanni Leone Photo Editor Photo Editor

Genny Fullerton Genny Fullerton Photographers Photographer Andrew Bydlon

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Andrew Bydlon Emma Light Group Production Director Photo Intern

Flyweight TECH

Barb Van Sickle Lauren Danilek

i

Prepress Manager Group Production Director

JoyVan Kelley Barb Sickle

i-Fit TECH

Prepress Manager Ad Coordinator

Joy Kelley Caitlin O’Connor

Kneecap Stabilizer

Ad Coordinator

VISIT US AT BOOTH #39191

Caitlin O’Connor Graphic Designer

ROM-TECH

Jackie Medina ZK-7 Knee support V-TECH

Chairman & CEO

Efrem Zimbalist III

Melissa Arnot Everest Guardian

HA-1 Foot support

President & COO

Andrew W. Clurman

BOOTH 40159

Chairman & CEO Executive Vice President Efrem Zimbalist III & CFO

Zamst Xtreme Team

ZAMST.US 877-ZAMST.US

Brian Sellstrom

President & COO ExecutiveW. Vice President, Operations Andrew Clurman

Patricia B. Fox

Executive Vice President & CFO SeniorSellstrom Vice President, Digital & Data Brian

Jonathan Dorn Operations Executive Vice President, Vice President, Patricia B. FoxGeneral Manager Kent Ebersole Senior Vice President, Digital & Data Jonathan Dorn Vice President, General Manager

Eco-friendly technology.

Sustainable practices.

Ultra-lightweight gear.

Special Advertising Section

sburson@aimmedia.com sburson@aimmedia.com 970-485-0846 970-485-0846 Sales Assistant Sales Assistant

Assistant Art Director Designer

Kent Ebersole Vice President, Finance

Craig Rucker

ZEROGRAM is coming to the US.

Meet the OR Team www.outdoorretailer.com Meet the OR Team www.outdoorretailer.com Vice President, Group Show Director Vice President, Marisa Group ShowNicholson Director

marisa.nicholson@emeraldexpo.com Marisa Nicholson

Sales Director marisa.nicholson@emeraldexpo.com

Krista Dill Sales Director

krista.dill@emeraldexpo.com Krista Dill

Sr. Account Executive krista.dill@emeraldexpo.com

Paul Dillman Senior Account Executive

paul.dillman@emeraldexpo.com Paul Dillman

Sr. Account Executive & Publisher/ paul.dillman@emeraldexpo.com Outdoor Retailer Magazine Senior Account Executive & Ryan Johnson Publisher/Outdoor Retailer ryan.johnson@emeraldexpo.com Magazine Account Executive Ryan Johnson ryan.johnson@emeraldexpo.com Dave Nielson dave.nielson@emeraldexpo.com Account Executive

Account Executive Dave Nielson dave.nielson@emeraldexpo.com Robert O’Quinn robert.oquinn@emeraldexpo.com Account Executive

Vice President, Marketing Robert O’Quinn robert.oquinn@emeraldexpo.com Liz Crawford liz.crawford@emeraldexpo.com Vice President, Marketing Marketing Director Liz Crawford liz.crawford@emeraldexpo.com Margie Lelvis margie.lelvis@emeraldexpo.com Marketing Director

ContentLelvis Director Margie margie.lelvis@emeraldexpo.com Jennifer Holcomb jennifer.holcomb@emeraldexpo.com Content Director MarketingHolcomb Coordinator Jennifer jennifer.holcomb@emeraldexpo.com Sarah Langston sarah.langston@emeraldexpo.com Marketing Coordinator

Director of Public Relations Sarah Langston sarah.langston@emeraldexpo.com Kate Lowery kate.lowery@emeraldexpo.com Director of Public Relations

Kate Lowery kate.lowery@emeraldexpo.com

Sr. Art Director

Raymond Kang Senior Art Director

raymond.kang@emeraldexpo.com Raymond Kang

Production/Traffic Manager raymond.kang@emeraldexpo.com

ZEROGRAMGEAR.COM

Laurie Stiglitz Production/Traffic Manager

laurie.stiglitz@emeraldexpo.com Laurie Stiglitz

Director of Operations laurie.stiglitz@emeraldexpo.com

Alicia Director of Parsons Operations

alicia.parsons@emeraldexpo.com Alicia Parsons

Director of Operations alicia.parsons@emeraldexpo.com

Cathy Director ofGriffith Operations

cathy.griffith@emeraldexpo.com Cathy Griffith

Operations Director cathy.griffith@emeraldexpo.com

Julie Freedman Operations Director

julie.freedman@emeraldexpo.com Julie Freedman

Registration Operations Manager julie.freedman@emeraldexpo.com

Kristen Operations Novick Manager Registration

kristen.novick@emeraldexpo.com Kristen Novick

Retail Relations Manager kristen.novick@emeraldexpo.com

JoeRelations BustosManager Retail

CONTACT: Sharon Burson sburson@aimmedia.com

Classifieds ®

to reserve your spot in the

Summer OR Daily

joe.bustos@emeraldexpo.com

Joe Bustos

Operations Manager joe.bustos@emeraldexpo.com

(Demo & Inspiration Awards) Operations Manager Jamie Kelley Awards) (Demo & Inspiration

jamie.kelley@emeraldexpo.com Jamie Kelley

Events Operations Coordinator jamie.kelley@emeraldexpo.com

Kara Knox Coordinator Events Operations kara.knox@emeraldexpo.com Kara Knox

Sponsorship Operations kara.knox@emeraldexpo.com Coordinator Sponsorship Operations Mallory Denny Coordinator

mallory.denny@emeraldexpo.com Mallory Denny

Billing Manager mallory.denny@emeraldexpo.com

Sara Burns Billing Manager

sara.burns@emeraldexpo.com Sara Burns sara.burns@emeraldexpo.com

Product

Zone

Kodiak Group Holdings Co, an affiliate of Williamson-Dickie Mfg. Co, is a leading footwear company marketing quality safety and lifestyle footwear under Kodiak, Terra and Dickies brands.

We’re looking to add to our team of Sales Agents within our Kodiak Lifestyle division in the U.S. starting October 2016. Available markets include Illinois, Indiana, Ohio, Kentucky, West Virginia, Virginia, North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, Louisiana, Arkansas, Texas, Oklahoma, Arizona, Nevada and California.

You’ll be responsible for the sales process for Kodiak Lifestyle Footwear (Adult’s and Children’s) within assigned markets including developing retailer relationships, lead generation, opportunity conversion, distribution and sales growth.

Please submit cover letter and resume to careers@kodiakboots.com.

january 8,6,2016 january 2016/ day / day2 095 83

showbuzz 3 QUE STIONS FOR ...

Andrea Westerlind Founder of Westerlind

She represents a whole new breed of specialty retail that embraces style in a big way, and is looking to reinvent your shopping experience.

WHAT MAKES YOUR BUSINESS UNIQUE?

 Our stores are very curated. We have a specific point of view that is missing from a lot of outdoor retailers, where I see a lot of sameness in the brands and presentation. We cater to urban people who are just getting into the outdoors. Our customers don’t care too much about water columns and fill powers, but they definitely want great, basic apparel and gear with style.

IT SEEMS LIKE YOU’RE REALLY INTERESTED IN THE STORIES BEHIND THE PRODUCTS AND BRANDS YOU SELL.

 I travel around the world and look for brands with strong heritage and unique manufacturing stories that are not represented in the U.S. — like Snow Peak (it has an amazing titanium manufacturing story) or Woolpower from Sweden (it’s been making baselayers for the Swedish military since the 70’s). Or Vuarnet, which we’re bringing back to the states after a long hiatus. We try to find the best baselayer, the best sock, the best outer layer and the best hat. When we see a gap, and can’t find something functional, well-priced, and stylish, we make it ourselves, like my felt hat (see photo). I don’t know why American brands try to make everything. It’s really hard to be good at everything. Specialization is key.

WHAT IS YOUR SHOPPING EXPERIENCE LIKE?

 When you walk into one of our stores (two in Manhattan, one in Powder Mountain, Utah, and one in

Marin, California) you feel like you’re in a fashion store.

It’s a clean, elegant look, similar to the Scandinavian aesthetic. And I’m trying to make retail be a super-fun experience. We serve Schnapps in a shotski.

We make coffee and play music. We have couches and encourage people to come in with friends and sit down and hang out. Customers end up spending more time in our stores. It’s the only way we can compete with online retailers.

AISLE TALK

Jon Jarvis After hearing the Director of National Park Service speak this morning at the OIA Industry Breakfast, I was so happy to bump into in him in the aisles for a quick chat. 2016 marks the 100th anniversary of the National Park System and Director Jarvis’s 40th year of service. He’s no stranger to good gear, so I tipped him off on one of my favorite new products: The National Parks Buff. He was last seen high-tailing it over to the Buff booth (#24031).

I’LL SEE YOU AT...

GETTING A GRIP Our testers gave an initial thumbsup to Vibram and Wolverine’s new Arctic Grip sole, which sticks to wet ice and has thermochromatic lugs that light up below 32 degrees.

96 outdoor retailer daily

Who doesn’t want to use social media more effectively?

Head to The Camp (#36112) at 3:30 pm for a panel discussion with digital gurus, athletes and expert marketers.

Come celebrate the people, companies and non-profits that make our industry so special.

Adidas Outdoors will present The Outdoor Inspiration Awards at 6 pm tonight in

Meeting Room 250 in the Salt Palace.

If you’ve never met Dana Gleason, you should.

He’s the legendary mastermind behind Mystery Ranch (and Dana Designs from the old days) and knows more about packmaking than just about anybody. Stop by the Cordura booth (#39213) at 4:30 for a meet and greet. Of course, beer will be served (and shrimp!).

Photos by (clockwise from top left): Andrew Bydlon / Caveman Collective; Emma Light (3); Lauren Danilek

Turn here every day for top news, gear picks, interviews and more from SNEWS/OR Daily Editor Kristin Hostetter.

DAVE TREADWAY DT GAUNTLET (EMPYREAN COLLECTION)

GORDINI IS PROUD TO SUPPORT OUR TEAM ATHLETE:

PHOTO: KLAUS POLZER

MITTS:

FIND A RETAILER NEAR YOU AT

GORDINI.COM

A twin cushioning system, plus stability from top to bottom to allow for 360° support. newbalance.com

booth #36165

A twin cushioning system, plus stability from top to bottom to allow for 360° support. newbalance.com

booth #36165