ORD Summer 2016 Day2

ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

GEAR CAMPING, REFINED

Discover the latest in tents, sleeping bags, camp kitchen, lighting and furniture.

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Q&A STORY IS EVERYTHING

Yeti’s content marketing manager talks the brand’s unorthodox video strategy.

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SCENE OUTSIDERS BALL

Industry folk sing, eat and exercise in place to help get kids outside.

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2 DAY

AU G U S T 4 , 2 016

Happy Birthday, NPS! The park service celebrates its Centennial—and everyone’s coming.

PLUS: We toast seven 100-year-old brands.

FILL YOUR SWAG BAG Today’s events, freebies and fun p. 104

The official publication of:

© 2016 Polartec, LLC. Polartec®, Polartec® Delta™ are registered trademarks of Polartec, LLC.

cooling fabric takes a special touch. WE CALL IT KNITTING. Many of today’s warm weather fabrics offer impressive wicking and drying speeds, while others use printing and chemicals as gimmicks.

But when conditions are really hot, wicking and drying isn’t the problem — it’s actually cooling down.

We knew the solution could be found by addressing both fabric composition and knit construction. After years of research and development we found the best of both. A new fabric platform that delivers better cooling performance and user comfort, even in hot and humid conditions.

Polartec® Delta™ is a fabric cooling system comprised of specially engineered yarns and radiating surface structures. Knit across the entire fabric surface, these elevated structures disperse moisture, increase air exchange, and reduce friction. Delta™ combines specially blended hydrophobic (water repelling) and hydrophilic (water holding) yarns that maintain breathability, even when wet. This dissipates heat at a rate better synced to your body’s natural evaporative cooling process.

The net result of this new technology is not only enhanced, efficient cooling, but increased comfort. That’s because wet skin causes friction, leading to clinging garments and the more serious issue of chafing. Anyone who participates in endurance activities knows that as the distance adds up, this can become a real problem.

Polartec® Delta™ knits special yarn blends into heat-radiating structures that enhance the body’s natural cooling response.

Unlike chemical treatments or printed features, Delta’s cooling abilities are knit into the core of the fabric to last the life of the garment. This eliminates the industry trend of “cool” treatments that can only trick your body’s sensory receptors.

A better cooling fabric technology is finally here. Look to the world’s leading brands shaping the future of warm weather designs coming in Spring/Winter | 2017. What else would you expect when the cold weather experts turned their attention to the heat?

ADVANCED AIRFLOW. REGULATED DRY TIMES. COOLER COMFORT. POLARTEC delta - CHANGE WHAT YOU WEAR WHEN IT’S HOT. ®

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OR SUMMER Market, BOOTH #38041

CONTENTS

Day 2

Outdoor Retailer Daily AUGUST 4, 2016

COVER

20 100 and Counting

The National Park Service’s Centennial celebration has attracted record-breaking visitation this year. But will the boom last into the next generation?

NEWS

8Future Forward

A politician, an activist, a nonprofit founder and OIA Executive Director Amy Roberts talked policy, outdoor participation and sustainability at the OIA Industry Breakfast.

EVENTS

89 Be Here Now

“IT’S TIME TO BE THE HEROES WE MOST DESPERATELY NEED.’” —LUIS BENITEZ

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PAGE 8

PHOTOS BY BEN FULLERTON / CAVEMAN COLLECTIVE

Plan your days, from breakfast to after-hours parties, with our roundup of top events and seminars.

At Outdoor Research®, we build product with purpose. From the attention to details like the antique shank button and the stretch of the CORDURA® Denim fabric in our highly durable Women’s Nantina and Men’s Goldrush Jeans™, these soft, comfortable styles are versatile enough to go from a day at the office to evening on the hiking trail, and good-looking enough to fit in at your post-climbing watering hole.

Experience Outdoor Research® products and more at the CORDURA® brand booth #39213.

© 2016 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics. All other marks referenced herein are property of their respective owners.

Outdoor Research® Women’s Nantina Jeans™

CORDURA.com outdoorresearch.com

CONTENTS

Day 2

Outdoor Retailer Daily AUGUST 4, 2016

GEAR TRENDS

MORE NEWS

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12

Bring a friend: This season’s tents are bigger than ever.

Female entrepreneurs found a supportive crowd at the Camber Outdoors Pitchfest.

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Sleeping Bags

Backcountry comfort reigns supreme with zipperless designs and couples’ bags.

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Camp Kitchen

Versatile cook systems handle kitchen duty for a group, and engineering improvements boost efficiency.

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Camp Furniture

Look for cushy chairs and tricked-out extras, like storage areas and convertible tabletops.

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Lighting

Headlamps get smarter, more compact and versatile, adding colored bulbs and smartphoneenabled features.

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Nutrition

“Clean” ingredients and heirloom grains dominate in trail snacks.

Foot in the Door

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Specialty Session

Retailers swapped tips for attracting Millennials and shared their struggles with pricing policies at Tuesday’s RISE panel discussion.

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Editors’ Picks

These five new products stood out from the crowd.

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New Exhibitors

Meet the new kids on the block at ORSM.

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New Product Gallery

Preview the best new gear on the show floor.

LOGISTICS

78

Insider’s Guide to Salt Lake City

Let a local point you to the city’s top bars, restaurants, trails and more.

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Show Info & Maps

Can I take my dog on the show floor?

When does the shuttle leave? Find answers to these and other burning questions here.

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OUTDOOR RETAILER DAILY

PHOTOS BY BEN FULLERTON / CAVEMAN COLLECTIVE

Tents

all new features 1

EASY OPEN/CLOSE LEAK-PROOF CAP

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LEAK-PROOF ON/OFF LEVER Water when you want it, none when you don’t.

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20% MORE WATER PER SIP Faster water flow powers longer adventures.

4

ERGONOMIC HANDLE Perfect for one-hand filling.

HOW TO FIX SOMETHING THAT ISN’T THE LEAST BIT BROKEN. Why upgrade to a new camelbak crux when an old CamelBak Reservoir will last forever? Because we never stop innovating. Our new Crux reservoir delivers 20% more water with every sip in a pack loaded with the latest in hydration technology.

CamelBak.com

camelbak.com

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BRAND MANIFESTO If you’ve ever been on top of a mountain, or out in the middle of the sea, You know what it means to feel truly alive.

The feeling that inspires us all, professionals and enthusiasts alike.

This is the feeling that has shaped our brand.

140 years of trial and error, in the harshest environments.

Worn and trusted by true professionals that demand the best, whose experiences, insights and spirit are in everything we make.

Those who are really alive.

Who each and every day, put their lives in our hands.

Because out there you don’t want to think about what you’re wearing.

You want gear that does what its meant to do.

Lets you truly experience the mountains and the seas.

Visit the Helly Hansen booth #36113

NEWS

WHAT’S HAPPENING OUT THERE

A Feel-Good Throwdown Industry folks gather at the Outsiders Ball to party and mingle for a good cause.

PHOTOS BY MICHAEL HANSON

D

ESPITE PRESSURE FROM the company dinners and brand events on the night before the show, the industry rallied hard behind this year’s fourth annual Outsiders Ball and its cause célèbre: getting more young people outdoors.

And while the cause has always been high ranking for many in the industry, Outdoor Foundation Executive Director Chris Fanning said the importance of getting kids outdoors has moved from charitable cause to business imperative.

Around 1,030 show attendees came together at the Gallivan Center and 56 outdoor companies sponsored the event. Fanning said that in the last four years, the foundation has raised more than $1 million earmarked for hundreds of community projects nationwide intended to “inspire a new generation of outdoor enthusiasts.” Fanning estimated Tuesday night’s Ball raised upwards of $240,000.

The recipient of this windfall is what the Outdoor Industry Association and Outdoor Foundation call Parks4Kids, a campaign created to provide microgrants to teachers, schools and nonprofits in order to connect the next-gen outdoor user with America’s national parks. It also ties in to this year’s National Park Centennial. People can log on to Parks4Kids.info and select regional and sport-specific park experiences and

donate as little as ten bucks to help get a kid outside.

Organizers described this year’s Ball as backporch-inspired (some even called it a backyard basecamp), with cornhole, horseshoes and interactive challenges including a running/ cycling/rowing experience, a silent auction, live music and even a 12-foot mini Half Dome where people climbed up and planted a flag on top to raise funding for Parks4Kids projects.

Tied to the event was the Give Back Badge that Outdoor Retailer and the Outdoor Foundation partnered on to add to the funding of the program. Show-goers who donated at registration received a commemorative patch featuring limitededition artwork from 2015 Outdoor Inspiration Award winner Jeremy Collins. (Give Back Badges are still available on-site in the convention center lobby or at the Outdoor Foundation + Outdoor Industry Association booth #BRL200.)

Drew Simmons, founder of Pale Morning Media, made the trek from Vermont, arriving on Tuesday to hit what he considers a must-make event. “It’s become one of the better events at the show,” he said. “It’s one that unites us as friends behind this common cause of helping grow the industry, and it’s something that, as parents, not just as outdoor-business owners, is pretty easy to get behind.”

–Aaron Bible

By the Numbers

56 $100 1,030

sponsoring brands

per ticket

attendees

$240,000 $1 million raised for parks4kids.org

raised since 2013

AUGUST 4, 2016 DAY 2

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NEWS OIA BREAKFAST

An Industry Unstoppable

Luis Benitez (left) and OIA’s Amy Roberts (below) spread inspiration at Tuesday's OIA Industry Breakfast.

L

UIS BENITEZ WAS in the midst of a guiding season on Everest when he found himself thrown into a global tragedy when he witnessed Chinese soldiers gunning down fleeing Tibetan refugees. When the Dalai Lama’s aide called him to say His Holiness requested a meeting, Benitez realized that he wasn’t exactly in control of his trajectory anymore. Trauma and wrongdoing had risen in his path, and he stood up to meet them.

Benitez, the first director of Colorado’s Office of Outdoor Recreation Industry, addressed a packed room of industry leaders after opening remarks from Marisa Nicholson, Outdoor Retailer show director, and Gordon Seabury, CEO of Toad&Co. OIA Executive Director Amy Roberts also provided an outline for the future of the outdoor industry.

Strong progress, Roberts said, rests on three pillars: policy, outdoor participation and environmental sustainability. Both business and individuals can apply that prescription to grapple the industry’s main challenges of social justice and environmental responsibility. The responsibility belongs to everyone.

“The days of pointing the finger to someone else to figure this out are over,” Benitez said. “It’s time to be the heroes we most desperately need.”

His suggestions involve fighting for improved public policy. That means joining the Outdoor Alliance and the Conservation Alliance at the Capital Summit in April and pushing for a balanced trade

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OUTDOOR RETAILER DAILY

agenda, adaptive climate change legislation and policies to protect our public lands.

“We’ve gone for too many years scraping nickels out of couch cushions to pay for restoration and conservation efforts,” Benitez said.

He also called for collaboration between businesses, asking them to rise up together to tell the industry’s collective story. Nicholson echoed that sentiment, saying, “We believe an industry united is an industry unstoppable.”

Fortunately, the outdoors does that for us, bringing people together in both shared experiences and shared values. “It’s in the outdoors where we can be broken down and built back up,” Benitez said. “It’s

the place where we learn we are greater than who we think we are.”

However, the outdoors hasn’t always been an inclusive space for everyone, and that’s where OIA’s second pillar, participation, comes in. OIA’s Parks4Kids fundraising efforts and college-age participation booster, the Outdoor Nation Campus Challenge (which Roberts called a cross between Mother Nature and March Madness), focus on getting kids outside and keeping them engaged.

Rue Mapp, founder of African American outdoor community Outdoor Afro (and its namesake blog), emphasized that nature is a powerful healer as well as a teacher, and its benefits extend to more than just children.

In the wake of the Ferguson shooting, Mapp and other Outdoor Afro leaders held Healing Hikes in Oakland, California, seeking joy in the midst of tragedy and peace within a world of chaos. “Black lives matter, but so does black joy,” she said.

Spreading that joy is important; it’s joy that motivates people to do good, protect what they love and work hard to achieve it, added Bryan Welch, CEO of B the Change Media and the final keynote speaker.

In his prior position, Welch helped Mother Earth News become the fastest-growing large magazine in North America. Analyzing the success of the publication, which reported on everything from climate change and photovoltaics to recipes for homemade bread, revealed that despite the liberal composition of the editorial staff, readers were twice as likely to declare themselves strongly conservative as strongly liberal.

The lesson in that?

“We discovered something perfectly obvious.

Everyone cares about the world their grandchildren live in,” said Welch. Working in an industry founded on the premise of nature’s bounty gives outdoor brands and businesses a unique position to do good, whether that’s by using the Higg Index to produce more sustainable goods, emulating REI and closing on Black Friday or giving back by supporting organizations that get kids or underserved groups outside.

Welch said a company becomes more efficient the moment it commits itself to doing good. Dedication to ethical practices attracts people who care about improving the world and therefore will show up earlier, stay later and work harder, he said.

“Telling the story joyfully and passionately about how you found meaning in the right thing is the most powerful thing you or anyone can do,” he said.

With that, he asked the audience to go forth into the first hours of the tradeshow with a commitment to positivity and an intention to remain true to the reason most attendees got involved in this industry in the first place.

As Benitez said earlier, “Let’s not forget the magical moments we are actually fighting for.”

–Corey Buhay

PHOTOS BY LAUREN DANILEK

The OIA Industry Breakfast kicked off this year’s show by asking businesses to raise their voices for political, social and environmental change—and to do it with joy.

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NEWS HISTORY

The Original Gear These brands have been plying their wares since before the National Park Service gave everyone a place to play.

A

S WE CELEBRATE 100 years of national parks, it only seems fitting to reflect on some of the brands here at Outdoor Retailer this week that have been outfitting our adventures, our soldiers and our workdays even longer. This industry was born from necessity—caps that don’t fly off on the train, boots that keep you dry while hunting and woolen knits that keep you warm—and today, our needs continue to fuel innovation.

When New Balance (#36167) started out in Boston in 1906, the brand made arch supports to make other shoes fit better. It wasn’t until the 1960s that the company started making shoes. They claimed to create the first running shoe specifically designed for women (pictured).

Woolrich (#20001) calls itself the “Original Outdoor Clothing Company,” and with good reason—the brand has been around since 1830. John Rich built the company’s first mill in Pennsylvania and sold socks, fabric, yarn and coverlets at lumber camps and farms from a mule cart.

What we know today as Jelly Belly (#34143) started out in 1869 as a candy shop named after its founder, Gustav Goelitz, in Belleville, Illinois. Goelitz’s children started making “butter sweet” candy corn (pictured) in 1898, and expanded to mini jelly beans in the 1960s.

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George Kromer (pictured) just wanted a piece of outdoor gear that worked as hard as he did. He and his wife, Ida, made the first Stormy Kromer (#19050) caps by hand in 1903, which became the iconic cap for railroad workers. They’re still made by hand in the U.S. today.

Polartec (#38041) started in 1906 as Malden Mills and outfitted soldiers with wool knits in both World Wars. In 1981, the brand invented synthetic fleece. Patagonia (pictured; #13027) was the first to use it.

Wolverine (#32169) started out small in 1883 and was making 300 pairs of shoes per day 20 years later. In the early 1900s, the brand developed a way of processing horsehide that made it strong and durable, yet soft and pliable.

It named its boots the “1,000 Mile Shoe,” said to give you that much wear in a single pair.

PHOTOS BY COURTESY

William Stanley, Jr. invented the original vacuuminsulated, all stainless steel bottle in 1913. Those bottles could take a real beating without breaking. In its archives, Stanley (#14001) has photos of bottles that survived a motorcycle fire, gunshot and being run over by a tractor.

PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2016 PRIMALOFT, INC.

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A

Piercing the Nylon Ceiling Female entrepreneurs come together at the Camber Outdoors Pitchfest.

CROSS THE STARTUP UNIVERSE , male entrepreneurs are 10 to 15 times more likely to secure venture capital funding than female founders. This stark gender gap also exists in the outdoor industry, and it’s exactly what Camber Outdoors (formerly known as the Outdoor Industries Women’s Coalition) was trying to reverse in hosting its second annual Pitchfest on Tuesday evening.

Like a kinder, gentler Shark Tank, the event gave eight female entrepreneurs an opportunity to present business plans for outdoor ventures. Camber chose these finalists from nearly 50 applicants.

After preparing with mentors for seven weeks, the finalists delivered fiveminute talks on their startups—strengths, challenges, needs and outlooks. Business ideas ranged from the world’s first sports supplement made from algae to fashionable, weatherproof bike bags. The panel of seven judges, including Jerry Stritzke, president and CEO of REI, provided constructive feedback. Friends, fans, retailers, consulting firms and investors filled the audience.

Naturally, the presenters were anxious, but they also reported a tremendous sense of support. “There is this assumption that being an entrepreneur means being out there on your own,” said Deanne Buck, executive

director of Camber Outdoors, “but this event creates community.”

Finalist and founder of Intrepid Entrepreneur Kristin Carpenter-Ogden compared her feelings after making a pitch to climbing with other women after hitting the crag with her husband (a professional climber). “It’s 500 times better,” she said.

These women form bonds as they jump hurdles together, whether that’s in the startup world or when climbing.

All entrepreneurs face challenges in starting their businesses—nine out of 10 startups fail, Carpenter-Ogden said—but being a woman increases these challenges.

Despite the finalists’ differences, one thing unites them all: These women are collectively overcoming the odds in a traditionally maledominated industry by bringing their new ideas to light.

In addition to mentoring and increased exposure, the eight finalists also receive advanced consulting services, a presentation course and a Camber Outdoors membership.

“Anyone starting a company, especially a woman, has a lot of barriers to success,” said Rich Cook, Camber Outdoors’ director of strategic growth. “We didn’t want to be just another barrier.”

–Jackie Bannon

free to go further Katadyn® BeFree™ Water Filtration System™ Ultra Fast Flow Safe Drinking Water Hydrapak® SoftFlask™ Compact and Ultralight EZ-Clean Membrane™

PHOTO BY MICHAEL HANSON

NEWS ENTREPRENEURS

NEWS RISE

What Millennials Want

T

Rhonda Abrams

HEY WANT GEAR with a conscience, shops with a soul and would rather talk to a retail clerk than interface with a website. In short, Millennials crave authenticity in all aspects of their lives, right down to the cash register. That was the message on offer at the RISE—Retail Inspired Specialty Excellence—event on Tuesday. Ninety retailers attended the presentation, which is now in its second year.

“Forty percent of Millennials would pay more to have a face-to-face experience and prefer shopping local, even if the cost is higher—for them, the experience is worth paying the extra 5 or 10 percent,” said Rhonda Abrams, author and leading expert on small business entrepreneurship, who kicked off the evening with a hot list of strategies for how to grow business.

To capture Millennials, Abrams said, retailers need to cultivate an approachable

vibe. Such an easygoing atmosphere hinges on social events, like weekly trail running meetups, skills classes (think: bike maintenance 101), or addressing community needs with services like gear and apparel repairs. And, like a good Millennial, retailers shouldn’t pass up a good selfie opportunity—and they ought to be sure their store name is featured prominently in the background.

“Millennials want group social experiences, personal attention and are willing and eager to share positive experiences,” said Abrams. And while Millennials crave an Instagram spotlight, they’re just as eager to hear your story.

She instructed retailers to share their own snapshots and stories that talk about why they went into this line of business, and what they do to help sustain their local outdoor communities.

–Morgan Tilton

PHOTO BY LAUREN DANILEK

At RISE, retailers learn how to capture Millennials like Millennials capture Pokémon.

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“.....We were probably the only team out there in the World Championships that did not come back looking like we had the measles from mosquito bites…. we slept soundly in the middle of mosquito infested jungles with nothing but the clothes with Insect Shield® we had on.....”

– Jason Magness, Team Yoga Slackers Look for Insect Shield products from these trusted brands

Adventure Racing World Championships 600km’s through Brazil’s Pantanal region – the world’s largest tropical wetland Photo by: Alexandre Cappi

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EDITOR’S PICKS

Editors’ Picks

Check out a few of our favorite new products from Day 1 sleuthing.

1. DEEZ SHORTS! We have delighted in concocting innuendo-filled puns to praise Saxx in ORD for the past few shows—but that's because the underwear really works. The built-in male-anatomy suspension cups and cuddles our boy parts, and just plain feels good. The brand made the natural evolution to running shorts for this show, putting that micro-mesh male holster in a stretch-woven short that keeps dudes in that happy place on the trail. #36170 [MSRP $75] saxxunderwear.com

2. WARM YOUR SOLES Find Powerstep in the deepest corner of the Salt Palace to check out these footbeds from a classic brand. Not only does the Journey Wool insert help with maladies that plague your dogs, such as plantar fasciitis and flat feet, it also offers wool insulation that you can slip under your soles when the mercury drops. #29195W [MSRP $40] powersteps.com

3. GIVE ‘EM THE AXE The Klax does more than just settle arguments. Klecker Knives designed it to be the first hatchet that can make its own handle (it also moonlights as a knife, wrench set, bottle opener and carabiner), and at just 1 lb. it’s sized to fit in a pocket. You’ll be able to forget you have an axe with you until you need one.

PHOTOS BY TK LOUISA ALBANESE

#PV3124 [MSRP $180] kleckerknives.com

4. SPIN YOUR WHEELS Leave the fancy spandex kits and brand-banner shirts to the pro riders.

This cycling top features lots of performance thanks to wicking, quickdrying knit heather material, and it won’t make you look like a dork when you stop in the brewpub for a little refreshment after that big ride. Plus, it has reflective accents for extra visibility in low light.

5. WALK THE LINE Artist, filmmaker and climber Jer Collins has become a spokesperson for the best the outdoor industry is capable of, which is one reason to check out the designs from his brand, Meridian Line. Case in point: The Surf and Turf tee, which was inspired by the Oregon coast, is sourced and manufactured within 200 miles of the factory, and uses recycled Repreve fabric for a soft feel. #32074 [MSRP $29] themeridianline.com

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1

3 4

5

#PV2019 [MSRP$50] clubrideapparel.com AUGUST 4, 2016 DAY 2

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NEWS

Question of the

Day

What’s your best excuse for being late to an appointment?

“There were puppies at the Ruffwear booth.”

“My suspenders got stuck in the loo.”

– Niels Friishor, Liberty Mountain

“ Whatever comes out of my mouth when I’m late.”

– Maeve Sloan, The North Face

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OUTDOOR RETAILER DAILY

“My rope got stuck in the last rap.”

– Mike Morin, The Access Fund

PHOTOS BY LAUREN DANILEK

–Brady Bany, Helly Hansen

NEWS FEATURE

The Next

Hundred Years

E

VER SINCE THE National Park Service’s beginnings 100 years ago, visitors have craned their necks back to gaze up at El Capitan, encircled Old Faithful to watch its reliable burst and peered down into a maze of sandstone canyons. But just last year, the number of people marking these rites of passage increased by millions as the NPS kicked off its Centennial celebrations. The accompanying media buzz, as well as campaigns crafted to draw a younger and more diverse generation of nature lovers, appear to be working: Some 57 NPS units set all-time visitation records in 2015, and 227 set 20-year records.

“There’s this ongoing national conversation about parks, and that got us to 307-plus million visits last year,” said Jeffrey Olson, public affairs officer with the National Park Service. “And we’re running 3 percent ahead of that record this year.”

“A certain momentum has started,” agreed George Land, public information officer for Joshua Tree National Park (which tallied a 27 percent increase over its 2014 visitation). “There’s no doubt that the Centennial helped it, but it’s going to continue.”

Besides the hoopla around that milestone, rangers also point to a number of other factors bringing so many more cars through their gates: cash-strapped Millennials turning to camping for affordable entertainment, a generally more adventurous contingent of travelers, low gas prices, the implementation of fee-free days, and even presidential visits (President Obama had already been to two by the end of June).

These factors mean the crowds are expected to keep coming in the near future. But is this outpouring of love for the parks a passing fad—or a tide that

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OUTDOOR RETAILER DAILY

Visitation at the Grand Canyon jumped 14 percent in 2015.

will carry the parks into the next 100 years?

KEEPING THE MOMENTUM

If one word unites efforts among the parks as they look to the future, it’s “relevancy,” said Olson.

“The main goal of the NPS Centennial is to connect with and create the next generation of park stewards and advocates, and the way we do that is to reach other demographics,” said Emily Davis, public information officer for Grand Canyon National Park.

So last year, the NPS introduced the Find Your Park and Every Kid in a Park programs to do just that.

The Find Your Park campaign strives to acquaint social media-savvy Millennials with the NPS’s variety of destinations and encourages them to create photos and videos of their own experiences in the national parks, tagging them with #FindYourPark.

They’re not trying to recruit aspiring mountaineers; instead, they’re offering a welcoming, lowerkey approach to these parks, right down to a how-to guide for “glamping” featuring teen actress Bella Thorne. So far, it has been a success: NPS staff estimates that the campaign has reached 25 percent of

its targeted Millennial audience.

Every Kid in a Park aims even younger by offering an annual parks pass to every fourth grader (and family) in the country. Parks have distributed thousands of the passes in the first six months since the campaign launched last September, and numbers are expected to climb through this summer’s peak visitation months. The goal, Olson says, is to make the National Park Foundation-funded program permanent.

Beyond targeting young people, the NPS is also rolling out the welcome mat for minorities. That effort is particularly visible in some of the recently established national monuments, including Cesar Chavez, Pullman, Stonewall, Harriet Tubman Underground Railroad and Charles Young Buffalo Soldiers, which recognize icons of civil and labor rights movements.

Centennial event organizers have partnered with local Native American tribes to reconnect those populations to the parks, and this year, parks will host more than 100 naturalization ceremonies, allowing newly minted U.S. citizens to spend their first day as Americans in the nation’s best idea.

The park service also reached out to the Greening Youth Foundation to craft the Historically Black Colleges and Universities Initiative (HBCUI), which connects minority students with summer internships in national parks. That initiative has grown from its 2012 launch with 10 interns to 48 students at 38 sites this summer, in part to mark the Centennial.

“The National Park Service is committed to protecting all of America’s history and culture, so why not get these young people to be part of telling that history, and to become the next generation of leaders when it comes to conservation and cultural preservation?” said Jasmine Ward, senior program manager for HBCUI. Historically, the audience that comes to national

PHOTOS BY ISTOCK.COM (2); COURTESY (5)

Record numbers of visitors are flocking to THE NATIONAL PARKS this Centennial year—but is the boom a blip in the stats, or the mark of a new generation falling in love with the parks? BY ELIZABETH MILLER

parks is mostly white, Olson said, and “the face of America just isn’t that way anymore. But that’s the face of most national park visitors and that’s the face of the workforce in the NPS, so one of our huge goals is to change that. We want visitation to look like the face of America—diverse.”

Introducing a new generation to the parks is more than a nice-sounding ideal: The very future of the NPS depends on it. The more Americans connect with the parks, rangers hope, the more motivated they’ll be to advocate for and protect these lands—

and to support elected representatives who will continue funding them.

BOOSTING THE BOTTOM LINE

The NPS’s success or failure to attract a younger, more diverse audience base will affect a lot more than the parks themselves. Booming interest in national parks ripples through the rest of the economy—particularly in the outdoor industry, where analysts have seen almost parallel upticks in, for example, campground attendance and tent sales.

CENTENNIAL

GEAR

BRANDS ARE COMMEMORATING— OR BENEFITING— THE NPS.

NORTH DRINKWARE CALIFORNIA PINT Drink up to uncover a tiny Half Dome. $45; northdrinkware .com

Sales of camping equipment in particular have been up robustly in recent years, according to The NPD Group, a market research company.

Tourism outfits and local gear shops also win when NPS visitation spikes. Fringe benefits include millions of dollars pouring into nearby communities in the form of hotel rooms, gas for vehicles and dinners out. A National Park Service analysis found that the 307.2 million visitors spent $16.9 billion in communities within 60 miles of a national park in 2015. Outside the immediate vicinity of the entry gates and echoing through the national economy, the report charts a total reach of $32 billion, with $1.7 billion going to recreation industries and $760 million to retail establishments.

BUT WILL THEY KEEP COMING?

SMARTWOOL NIGHT ANIMAL BOXER BRIEFS These skivvies feature art from the iconic Charley Harper. $60; smartwool.com

OSPREY KESTREL 32 This light, sleek daypack is designed for hiking and climbing. $150; ospreypacks.com

BUFF NATIONAL PARKS COLLECTION The classic Buff gets dressed up with poster art from the 1900s. $25; buffusa.com

REI TRAVERSE PL CORK TREKKING POLES Made of aluminum alloy shafts, these three-part poles collapse to fit in a pack. $90; rei.com

While young families and Junior Rangers (more than 800,000 earned their badges last year, up from about 671,000 the year before) indicate more kids are coming through the door, and the bump in Millennial camping is promising, it’s too soon to tell whether we’re really raising lifelong campers and hikers. But there’s reason to expect we might be, said Matt Powell, VP of industry analysis for NPD: Just think of those Depression-era parents who scrimp and save like they’re still in the Depression.

“The values you learn at a very early age never leave you,” Powell said. “This generation clearly indicates an affinity for being outside, supporting the environment and sharing things with their friends, so I think there will be some permutation of this for a long time to come.”

AUGUST 4, 2016 DAY 2

21

TERREX AGRAVIC SPEED

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BOOTH #1009

GEARTRENDS TENTS

ALWAYS ROOM FOR ONE MORE Tents aren’t just shelters anymore, they’re social hubs—and brands are paying attention. BY M.T. ELLIOTT

Hanging out

For car- and basecampers, premium tentmakers are offering lifestyle upgrades without watering down their reputations. Look for three-season designs that blend larger doors with lighter fabrics to make gains in both livability and weight savings. Exterior space is also growing with awnings, porches, and add-on wings all part of this year’s lineup.

Organization also gets an upgrade with mesh storage pockets and hangers in a variety of new configurations.

Pile in

Bring a friend: Tents are getting bigger. Several brands are adding space to proven models to fit an extra person. That’s the upsize trend, and then there’s the super-sized trend of shelters built to act as a community hubs at big outings. Options range from NEMO’s Dark Timber, a field tent behemoth, to Big Agnes’s Mint Saloon, designed to be fun and loud, like the festivals where it is most likely to appear. That was the intent behind the circus-tent style of the project, according to Len Zanni, co-owner and marketing director at Big Agnes. “The result is a giant yurtlike structure with a wild aspen tree print complete with carvings on it designed by one of our team members.”

PHOTOS BY COURTESY

Back for seconds

Performance tents play the weight-and-cost game, too. Several second-takes on popular models add a little leg- or headroom or drop ounces and prices. Marmot changed up fabrics on its Tungsten UL two-person tent: “We wanted to make an ultralight tent that didn’t sacrifice space or comfort, but rather provided more,” said Wade Woodfill, hardgoods merchandising manager at Marmot. Not all improvements will replace their namesakes, either: Mountainsmith will sell its secondgeneration Morrison tent alongside the original. The new “Evo” version includes a footprint and waterproofed vestibule fly among other design updates.

New pursuits

Specialized users have different demands, and as we’ve seen in every other sector, the backcountry traveler is a standout. MSR’s Shelter Project Manager Terry Breaux said the market for premium specialty tents is healthy, with dollar sales up despite a drop in volume. Breaux said rather than trying to accommodate everyone with a three-in-one tent, MSR is building new tents for technical pursuits. “The worst thing we could do is put the customer in the wrong tent,” he says.

Sierra Designs (# 24016 ) updated its flagship shelter, adding space without weight at a lower price. The Clip Flashlight 2 (MSRP $200) is a twopole, non-freestanding tent with a big drop door.

The mesh body keeps things light and breezy, and helps keep the tent's total packed weight under 4 pounds. The Lightyear 1 (MSRP $170) is the one-person version.

CONTINUED ON PAGE 24 AUGUST 4, 2016 DAY 2

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GEAR TRENDS TENTS CONTINUED FROM PAGE 23

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winter backcountry tent that’s lighter than a mountaineering tent and warmer than a backpacking tent. MSR uses a modified A-frame design and Easton Syclone poles that flex under high winds.

like power cord ports and storage nooks. The attached vestibule has mud mats and a hitch for hanging wet jackets.

Add-on Wings (MSRP $130) can replace the rainfly or act as a separate awning.

3. Therm-a-Rest (#24011) enters the tent market with new solutions to old problems.

The Tranquility 4 (MSRP $480), little sibling of the Tranquility 6, offers basecamp luxury options

4. The North Face (#35051) reached back nearly four decades to refresh its VE-23 geodesic tent with a few more features. The resulting Domey 3 (MSRP $250) isn't much lighter

or bigger, but features three D-shaped doors, something that would have weighed down its ancestor. Available in modern patterns.

5. Vertical walls aren't for every occasion. Hilleberg (#8001) adds a larger version of its popular tunnel-shaped line with the Kaitum 4 GT (MSRP $1,195). The GT version includes an extended vestibule on one of the two entrances for better

livability in bad weather. It measures more than 50 square feet inside and 37 square feet in the vestibule.

6. The Marmot (#34037) Tungsten UL 2P (MSRP $300) is a good example of designers shaving weight from a popular tent without losing space.

Lighter-denier fabrics helped bring down the Tungsten's minimum weight by more than a pound, to 3 pounds 8.5 ounces.

PHOTOS BY COURTESY

1. Social camping gets a nod from NEMO (#21005) with the Front Porch 2P (MSRP $390), which looks like an awning with an attached tent. That provides 43 square feet of gathering space to cook, play games, or, as the name implies, share front porch stories with friends. The back door opens to a small vestibule for gear storage.

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GEAR TRENDS SLEEPING BAGS

BEDS IN THE BACKCOUNTRY Light weight is no longer the most coveted quality in sleeping bags.

Brands are incorporating comfort into backcountry nights like never before. BY AARON H. BIBLE

Quilted for comfort

After a large scale roll out last year, NEMO (#21005) is focusing on innovation in just a few pads and bags for S17. Building on the success of Symphony and Concerto, the Symphony Duo (pictured; MSRP $350) and Symphony Luxury Duo (MSRP $370) use NEMO's integrated bed sheet that features two-way zips on each side.

Sierra Designs took quilts to the mass market several seasons ago, and now many brands are evolving zipperless bags into comfort items for all types of campers. Quilts also function as a specialized item for warm-weather camping, hut trips or as a cover to add warmth and extend another bag’s range. They are also a favorite for hammock campers.

Down to Earth

“The biggest story is the decrease in down pricing from 2016,” said NEMO’s Ben Saunders, director of sales. “This should bring down the pricing on many down sleeping bags in 2017 and make them more approachable for consumers looking to get into their first down bag.” In addition, treated down is increasingly eco-friendly as brands have found ways to make insulation hydrophobic without using PFC.

Double dutch

Sleeping alone is out as more brands are introducing two-person bags for S17. “This has to do with a growth in activity camping where more people, especially Millennials, are getting out on weekends to do a variety of car- or basecamping activities like mountain biking, climbing, SUPing,” said Casey Sumnicht, equipment product manager at Sierra Designs. “These activities are all about getting outside and enjoying the weekend, so the growth of comfort-camping products like double sleeping bags are a result of this.”

On a bed of air

Bags hog all the glory of the sleep system, but they’re not what insulates campers against the ground.

Today’s pads are getting better in every way: smaller to pack, thicker when inflated and better insulating. Reflective fabrics and synthetic insulation are also increasing R-values without incurring weight or size penalties.

Look for the new Big Agnes (#10041) double Sentinel (30°F; 3 lbs., 7 oz.; MSRP $370), insulated by 600-fill DownTek. Three other double bags have undergone updates offering couples comfort whether camped in the backcountry or the back of a pickup.

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OUTDOOR RETAILER DAILY

PHOTOS BY COURTESY

CONTINUED ON PAGE 28

GEAR TRENDS SLEEPING BAGS CONTINUED FROM PAGE 26

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Q-Core SLX (MSRP $140-$220), featuring re-designed I-beams for multidirectional stability and lighter materials with a smaller pack size.

3. Kelty (#24027) debuts the Tru.Comfort Doublewide (MSRP $180) for customizable bedding at the campsite. Synthetic insulation pairs with two builtin blankets, foot vent and zip-

off top layer to dial in comfort.

The oversized hood fits two home pillows.

4. The new Brooks-Range (#7051) Snooze Sleeping Bag Series offers dependable warmth with 700-fill goose down and great weight-towarmth-to-price ratio. The series includes three bags: 5°F (MSRP $360), 20°F (pictured;

MSRP $300) and 35°F (MSRP $260) models.

5. Eureka! (#26027) debuts new car-camping gear with the the Super BlowUp Pad (MSRP $110), designed to pump up faster and provide a softer sleep. In a mere 15 pumps, says the brand, it’s fully inflated and ready for relaxing. Combine it with the Mashmellow Cover

(MSRP $50) and you have the Super Mellow Cush Combo (MSRP $140), which adds an inch of foam for a luxe carcamping experience.

6. New for S17, Therm-aRest’s (#24011) Trail King SV (MSRP $130) offers campers a 2.5-inch-thick, self-inflating backpacking mattress that weighs 1 pound, 13 ounces.

PHOTOS BY COURTESY

1. Marmot’s (#34037) new Phase 20 (MSRP $459) with 850-fill goose down features an innovative full-length, anti-snag zipper and a new anatomical wrap-around footbox for increased comfort without losing heat. It stays ultralight at 1 pound 7 ounces, and is filled and finished in California.

H

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GEAR TRENDS CAMP KITCHEN

SERVES UP

Outdoors eatin’ gets busy with this year’s crop of faster, lighter and more efficient cooksets for groups. BY AARON H. BIBLE

Freeze-dried to feasts

Today’s campers want versatile equipment that will serve them in any outdoor pursuit, alone or (especially) with a group. “Products must have the ability to cook more than one way,” said Ryan Neeley, marketing manager at Camp Chef.

“Just because you’re away from home, you don’t want to be stuck boiling water. Grilling, baking, frying and more are all options with one single cooking system today.”

Down to a science

Stoves are getting smaller and lighter, yet burning hotter and with better control, a trend attributable to complex research and development efforts. “We’ve been making use of 3D printing, including printing metal parts that let us build and test many more prototype iterations in a design cycle,” said Adam Wilcox, an engineer with Jetboil. “We’ve also made greater use of computational fluid dynamics simulations that have helped us optimize the design of our burners and valves.”

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1. The Eureka! (#26027) Gonzo Grill (MSRP $190) is a compact and adaptable cook system where a cast iron griddle top reverses to a grill surface. With a regulated simmer control and a JetLink port, campers can add additional Eureka! and Jetboil stoves to feed a crowd.

2. MSR (#26015) slims down an icon with the PocketRocket

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OUTDOOR RETAILER DAILY

2 (MSRP $45), which is lighter (by 2.5 ounces) and 20 percent more compact than its predecessor, while accommodating the small cups used by minimalist and longdistance hikers.

3. Look for the new 13 ³/8-inch Chef’s Knife (MSRP $40) from French cutlery specialist Opinel (#VO2376), featuring a 3mm

thick, half-tang Swedish steel blade. “Our chef’s knife is equally at home in the kitchen and the camp kitchen due to its light weight and durability,” said Alex Delecroix, U.S. brand manager.

4. UCO’s (#40) SweetFire is a strikeable firestarter made from a sugarcane byproduct called bagasse. The match head ignites eaisly and the firestarter burns

for more than seven minutes.

(MSRP $6 for box of 20)

gauge, clad-aluminum cores for quick heating and even output.

5. GSI Outdoors’ (#18017) new gourmet stainless steel fry pan, the Glacier Stainless nonstick 8- and 10-inch (MSRP $30/$35), feature durable laser-etched nonstick surfaces for superior food release and clean-up. Stainless steel exteriors surround heavy-

6. Stanley is introducing a new line of vacuum bottles called the Master Series that adds a double-layer barrier to standard double-wall vacuum insulation, giving four layers of protection from all types of energy transfer. It’s available in three sizes (MSRP $35-$65).

PHOTOS BY COURTESY

2

GEAR TRENDS CAMP FURNITURE

FROM LAWN TO TRAIL

This camp furniture is ready for any occasion. BY AMY JURRIES

Everyday carry

Whether hitting up the festival circuit, car camping with the fam or heading into the backcountry for the weekend, consumers want capable camp furniture that can check all the boxes. “Lightweight and compact furniture enables a little extra comfort while camping,” said Greg Wozer, VP of LEKI USA. “Not to mention the versatility of taking this same piece of gear to the backyard BBQ.”

Playful setup

Camp big, pack small

While all fast-and-light hikers strive to pack as small as possible, some still crave luxury items that can travel with them far into the backcountry.

Through the use of lightweight yet durable materials such as fiberglass and mesh fabrics along with creative design, camp furniture continues to shed bulk and weight while still delivering comfort.

CONTINUED ON PAGE 34

Therm-a-Rest’s (#24011) Uno Chair (MSRP $90), is perfect for the summer festival season. Packing into its own Frisbee-shaped base, the lightweight (2 lbs., 5 oz) chair slips into a backpack with ease, and is festival-friendly at 21 inches tall. The coolest part? The chair converts into a side table for conveniently resting beverages and snacks.

PHOTO BY COURTESY

Camping furniture has always been about practicality, and now designers are adding functionality to up the usefulness of their products. Look for storage areas and convertible tabletops in this year’s class.

Please visit us in the middle of the western hall.

Booth #38167

Š2016 Timex Group USA, Inc. TIMEX is a registered trademark of Timex Group USA, Inc. in the US and other countries. IRONMAN and MDOT are registered trademarks of World Triathlon Corporation. Used here by permission.

GEAR TRENDS CAMP FURNITURE CONTINUED FROM PAGE 32

1

2. The Helinox (#10039) Chair Two Rocker (MSRP $180) packs comfort into a small package.

With a high, supportive back and removable rocking feet, this chair is as perfect for lounging by a campfire as sitting on the front porch.

3. Take those campfire cuddles to a whole new level with the Low-Love Mesh Seat (MSRP $100) from Kelty (#24027).

Wide and sturdy enough to fit two people comfortably, the chair also has two insulated beverage holders keep the party rolling long into the night.

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PHOTOS BY COURTESY

2

1.The LEKI (#22043) Sub1 Folding Chair (MSRP $109) weighs in at 2 pounds, 1 ounce and is durable enough for everyday use. Credit new, lightweight ripstop nylon and mesh materials sitting on the same sturdy aluminum tubing the brand uses in trekking poles. Front-to-back supports boost comfort and stability on uneven ground.

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GEAR TRENDS LIGHTING

LIGHT BRIGHT

Today’s outdoor lamps know what you want almost before you do. BY AMY JURRIES

Color guard

Camp lanterns are ditching the white/red binary and embracing the entire color spectrum, offering ambience to basecamp. “Color enables you to set the mood more so than just bright, white light,” said Wafiq Ali, director of sales at Power Practical. “Colored lights are perfect for making

your RV/camper, boat, home, backyard/patio or basecamp really shine.”

Transformers

Versatility and adaptability are also key in camp lighting this season. “Overhead lighting is ingrained in the way our brains work,” said Peter Pontano, Industrial Revolution’s marketing and product development manager, “so we made lights that not only sit on the table or in your hand, but can also be hung or raised in some fashion.” All this double duty signals a break from the quiver approach to lighting in years past.

Think small

As lighting technology, including LEDs and power sources, continue to rapidly evolve, brands are able to create more compact headlamps without skimping on performance.

CONTINUED ON PAGE 38

The Petzl (#4027) e+LITE (MSRP $30) is a compact emergency headlamp with a 50-lumen bulb and a 100-decibel whistle. It’s userfriendly, locks, features white and red lighting and can be switched on directly to the red setting.

PHOTO BY COURTESY

Smarten up

It was only a matter of time before smartphones were optimized for the outdoors. One of the key areas of innovation is in lighting. “You always have your phone on you, and it’s one of the best remote controls out there,” said BioLite’s Director of Design Anton Ljunggren. This year, consumers can use their phones to optimize lighting and monitor battery life. “With lightsensing, controllable headlamps, users are now able to customize their lights to their specific needs from sport to sport, in real time,” said Dave Hugar, director of marketing for Petzl.

640 million acres of public land all across America are waiting to be camped and explored.

The Freecountry is just a little off the beaten track, but feels a million miles away.

Eureka! has perfected a mix of intuitive equipment for Freecountry camping–stuff that sets up quick and gets the adventures rolling.

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Stop by. Say hi. Have some fun. Win cool stuff!

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GEAR TRENDS LIGHTING 1. No bigger than a sandwich, the BioLite (#BR431) BaseLantern (MSRP $99) combines energy-efficient lighting with Bluetooth connectivity to get realtime power analytics on your phone and remotely control the lantern settings. A USB port provides off-the-grid charging for phones and other devices from the 7,800mAh battery. Proximity Activation automatically turns the flat-pack lantern on or off based on your relative location to ensure you always find your tent at night.

3

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2. Power Practical’s (#BR849) 5-foot Luminoodle Color (MSRP $30) and 20-foot Luminoodle Basecamp (MSRP $60) offer 14 different color modes, 10 brightness levels and three dynamic modes, all controlled via wireless remote. The light strings securely attach to almost anything and, when thrown in the storage bag, act as a lantern for your camp table or tent.

2

3. UCO’s (#40) Leshci (pictured; MSRP $15) and Hyak (MSRP $30) from the Wrap Line function as both lantern and flashlight, with a shockcord integrated into the body that allows you to wrap the lantern around a branch, pole, guyline or webbing for simple mounting almost anywhere.

TIME FOR A

State leaders are putting Utah’s recreation economy and local jobs at risk with a plan to take over outdoor spaces that belong to all Americans. To pay for managing those lands, Utah would have to close access and sell America’s public lands to private developers.

The attack on public lands will hurt Utah’s $12 billion outdoor recreation economy and the thousands of jobs it supports.

Utah’s leaders need to make a U-Turn and start respecting public lands—before they drive our recreation economy and jobs off a cliff.

LEARN MORE:

UTurnUtah.com | #UTurnUtah Center for Western Priorities

PHOTOS BY COURTESY

CONTINUED FROM PAGE 36

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GEAR TRENDS NUTRITION

HEALTHY APPETITES

Trail foods bump up their nutrition cred with clean, real ingredients and fancy grains. BY M.T. ELLIOTT

Eating clean

These days, the most important ingredients in nutrition bars and tablets are the ones not included.

Gluten, soy, dairy and artificial sugars are going the way of the GMO, with gluten claiming the title for least-wanted ingredient. More gluten-free options are hitting shelves, and brands that have always offered such treats are making sure we know about it by adding certified “GF” stamps to their packages. Trail bar brand GoMacro has seen increasing demand for its gluten-, soy- and dairy-free recipes, said co-founder Amelia Kirchoff. And the popularity of clean, “real” ingredients has extended to sports tablets, too. Nuun recently switched to a plant-based formula for its sports hydration products.

Go with the grain

Ancient grains—that is, heirloom varieties of lessrefined grains such as rice and barley, as well as less familiar ingredients like hemp hearts and kamut— are a hot ingredient this season, popping up in

ISPO.COM

whole-grain bars and mixes. These crunchy carbohydrates are nutrient-dense, making them a natural fit for the trail food category, and also appeal to the Whole Foods audience. Many ancient grains also claim a smaller carbon footprint, which fits the green ethos of the outdoors crowd.

Menu expansion

Established nutrition brands are crossing over into one another’s territory this season by building out their product lines with a full suite of new gels, chews and bars. GU now offers a syrup waffle, and AlpineAire Foods introduces smoothie mixes. “It seemed a natural next step to create options that can act as a replacement for the typical trail snacks, and also be a delicious option beyond the backcountry into everyday activities,” said Leah Jones, marketing communications manager at Katadyn Group, which includes AlpineAire. And Setton Farms, known for its bitesized pistachio bars, expands its offerings this year with 5-ounce resealable bags of nutty blends with flavors ranging from salty to sweet.

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PHOTOS BY COURTESY

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1. GoMacro (#PV1169) Thrive Bars (MSRP $2.20) bring a lowglycemic sensibility to the nutrition bar category with a balanced protein-tosugar ratio. Blueberry Lavender and Ginger Lemon are unique flavors, but the line also includes such classics as Chocolate Peanut Butter Chip. The plant-based protein in the bars comes from ancient grains such as quinoa, hemp hearts and sprouted flax. The bars are certified organic, kosher, vegan and gluten-free.

2. AlpineAire (#24001) introduces its snack line of mixes, dips and dried fruit.

The Tex-Mex dips got our attention, but more unexpected were the smoothies (MSRP $6) in a pouch. AlpineAire is gambling there’s no trail-friendly blender debuting at the trade show, and now hikers can get their daily fix of flavors like Super Greens or Strawberry Banana.

3. With the Omeals (#PV1187) pouch, you can also use any liquid to trigger a chemical reaction to start heating

the precooked meals inside. Just like MREs, the flameless reaction occurs in a separate chamber and does not come in contact with the food. The ability to use any liquid also means you can save treated water for drinking or even leave the stove at home. The bag starts to steam and is ready to eat in less than 10 minutes. The new line of Homestyle Meals (MSRP $10) include Lentils with Beef, Chicken Creole with Brown Rice, Pasta Fagioli and Vegetarian Chili.

The packaging includes utensils and

is shelf-stable up to three years and biodegradable.

4. OR newbie Kate’s Real Food (#PV1176) offers meal bars in five flavors, from several peanut-butterand-chocolate varieties to its Tiki Bar: Coconut Mango Cashew (MSRP $3), which is free of gluten and dairy and 85 percent organic. The labels call them “pocket meals,” and at 300 to 400 calories apiece, they should be eaten accordingly.

ISPO MUNICH 2017, FEBRUARY 5–8 ISPO BEIJING 2017, FEBRUARY 15–18 ISPO SHANGHAI 2017, JULY 6– 8 SPORTS. BUSINESS. CONNECTED.

Dieter Tremp / ISPO information center USA / Tel. +1-415-868-8882 / dietertremp@gmail.com

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diverse habits. They barbecue, fish, hunt, camp, ride and the list goes on. We have the great opportunity to tell a wide range of stories, but every story has a purpose. The story of an 80-year-old female pitmaster warrants being told. But the story’s purpose was to show how Tootsie’s personality and values emulate YETI products— tough and reliable.

PHOTO COURTESY OF YETI

Instead of commercials, YETI has been producing high-quality web videos that tell intense stories about family, adventure and survival. In one, the brand features an 80-year-old, toughas-nails barbecue pitmaster named Tootsie. Another, Charged, a full-length documentary coming out next year, follows the recovery of a man shocked with 2,400 volts of electricity in a freak accident while hiking. We asked Harrison Lindsey, YETI’s content marketing manager, how the cooler company uses and benefits from nontraditional advertising and brand messaging.

1. YOUR FILMS ARE BEAUTIFULLY PRODUCED AND POWERFUL, BUT YOUR BRANDING IN THEM IS PRACTICALLY NONEXISTENT. HOW DOES THIS WORK FOR YETI? a While we do integrate product in all of our films, the first priority is to tell the best story possible. We need to sell products like everyone else, but our goal with branded content is to allow people to emotionally connect with the brand. There’s

a time and place to push product hard, but a seven-minute film that’s designed to inspire you or make you think differently isn’t that place. Consumers are smart; they know when they’re being sold and a lot of times they just want to be entertained.

2. HOW DO YOU MEASURE ROI FOR THESE VIDEOS? a There are so many metrics that

could determine if a film or piece of content is successful. We’re constantly learning what metrics are most important to us, but there really isn’t a magic formula to know if you’re connecting with your consumers yet. Consumer behavior and how they view content is an ever-changing landscape. We commit to stories first and then try our best to understand what’s working and what’s not. Diving into the analytics allows us to learn from each release and optimize the strategy for our next film.

3. SOME OF THE STORIES YOU TELL ARE COMPLETELY UNEXPECTED FROM A COOLER COMPANY, LIKE TOOTSIE’S STORY. HOW DO YOU COME UP WITH AN IDEA AND DECIDE WHETHER IT’S A WINNER? a We do have a method to our madness. YETI customers have

4. WHAT’S YETI’S GOAL IN TELLING THESE STORIES? a It’s human nature to crave stories, seek out inspiration and connect with characters. We want them to walk away from a film feeling different attributes of the brand. If we do connect with them on that level, we begin to build equity with a consumer. It allows us to not always be selling, but give a different note of communication in the consumer journey.

We’re also investing in editorial content that will be published on YETI channels at a similar frequency to our films in the near future. Video is important, but using words and images to tell a meaningful story is still a sound strategy.

5. LOTS OF BRANDS WOULD LOVE TO MAKE BRAND MOVIES, BUT DON’T HAVE THE BANDWIDTH. WHAT SORT OF RESOURCES DOES IT REQUIRE? a We have a lean team in-house that’s focused on strategy, story development and distribution.

For the actual production, we farm that out to independent filmmakers and production companies. We love the diversity that comes from the wide range of content producers we work with.

We don’t currently have plans to build out an internal production team. That said, our team is definitely busy and a few more hands would be nice. Check out our careers page.

—Kassondra Cloos

AUGUST 4, 2016 DAY 2

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Q&A

5 Questions for…

George Basch

FOUNDER, HIMALAYAN STOVE PROJECT

Clockwise from left: George Basch; Nepalese families receive and cook with clean-burning stoves.

George Basch is the “Chief Cook” at Himalayan Stove Project, a nonprofit working to outfit families in Nepal with stoves that reduce in-home air pollution.

He works with Envirofit, a developer whose biomass cookstove technology is efficient and lightweight. To date, he’s partnered with brands such as adidas, Kahtoola and Sea to Summit for donations and support. Since 2010, they’ve delivered more than 3,000 stoves to families who cook with fire, helping them clear the smoke out of their homes for a much healthier living environment.

1. TELL US ABOUT THE HIMALAYAN STOVE PROJECT. a I first visited Nepal in 2001, and anybody who goes to Nepal and stays in a local home can see this miserable air pollution they get from their cooking stoves and open pit fires. When someone told me about a new efficient cookstove in 2010, it was like one of those cartoon light bulb moments. I thought, “There’s an opportunity to do something about this.” I reached out to the engineers who made the stoves, and at the end of 2010 we sent four dozen over to Nepal.

My good friend from the climbing community, Chris Bonington, who is very familiar with Nepal, recommended that I work with existing local organizations and have

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them do the distribution. They are already serving these populations, and distributing the stoves is something they can fit into their existing programs. We rely on those organizations, like The Mountain Institute and Community Action Nepal, to identify communities that would most benefit. We always try to serve a total community, so that there are no political ramifications within the community.

2. HOW DID THE 2015 EARTHQUAKE AFFECT YOUR WORK? a The earthquake stalled us. We had a couple hundred stoves on hand at the time, and those pretty quickly went to communities that had been severely impacted by the earthquake. In some of the villages

where buildings collapsed, the stoves stayed intact, so they were able to take them out and put them under their tarps and start cooking again right away. We also raised about $100,000, and that went mostly to providing emergency relief supplies, rather than stoves.

4. HOW DO YOU PARTNER WITH OTHER OUTDOOR BRANDS, AND WHAT CAN INTERESTED COMPANIES DO TO GET INVOLVED? a We have good relationships with quite a few outdoor brands that are sponsoring and supporting us, like adidas Outdoor, Kahtoola, Klean Kanteen, MSR and Eddie Bauer.

We’re working with some athletes from The North Face. It makes sense because they understand the issue. It’s doing the right thing. It’s recognizing the problem and getting behind it.

3. HOW MUCH OF AN IMPACT DO YOUR STOVES HAVE ON OVERALL AIR POLLUTION AND HUMAN HEALTH? a Well, it’s one stove at a time, and we’ve already installed 3,000.

Our stoves reduce the indoor air pollution by 90 percent. The need in Nepal is for one million stoves.

Three thousand will not have much of an overall impact on air pollution.

But every bit helps. These stoves also cut fuel consumption by 75 percent, so they’re taking that much less wood out of the environment.

5. WHY DO YOU CALL YOURSELF THE “CHIEF COOK?” DO YOU EVER COOK WITH THE FAMILIES THAT USE YOUR STOVES? a I do everything here and it’s a volunteer deal, so Chief Cook felt better than, say, “executive director,” which is kind of stuffy. Whenever I give someone a card they just laugh, and it breaks the ice. I’m not a chef and I haven’t cooked with the families. But I have helped peel garlic to add to the food.

—Amanda Hermans

PHOTOS COURTESY OF HIMALAYAN STOVE PROJECT

According to the World Health Organization, in-home air pollution contributes to 4.3 million premature deaths a year, worldwide. [Editor’s note: The latest available data, from 2007, suggests at least 7,500 people die in Nepal each year from in-home air pollution.] But none of them are dramatic. They are deteriorating diseases or cardiac problems or upper respiratory infections, but they’re not visible like an airplane crash.

So that doesn’t get a lot of attention.

Blending modern technology with a dash of the past, our Stainless King™ series of reliable products will be ready to stand up to wherever the day takes you.

PLEASE VISIT US AT BOOTH 28007 FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2016 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.

Q&A

5 Questions for…

Sally Grimes

MARKETING DIRECTOR, JOURNEYS INTERNATIONAL

After stepping down from her role as the Outdoor Industries Women’s Coalition executive director in 2012, Sally Grimes switched gears. She helped open the Cincinnati REI and then worked for an independent outdoor store there. While there, she approached Journeys International—recently ranked as the fifth-best tour operator in the world by Travel and Leisure readers—about partnering with the store to host trips, and realized she really wanted to travel.

She started working for Journeys in 2014, and has since been trying to unite the outdoor and adventure travel industries.

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2. IF YOU’RE BUYING GEAR, YOU NEED A PLACE TO USE IT. WHAT OTHER CONNECTIONS DO YOU SEE BETWEEN THE ADVENTURE TRAVEL AND OUTDOOR INDUSTRIES? a Whether your adventure is on the milder side, or it includes high-altitude trekking through Peru or Nepal, you need the right gear. Occasionally, travelers will need technical gear, but more often than not, they need tough yet lightweight luggage; comfortable, multiuse “trail to tavern” apparel and shoes; and products that serve multiple purposes to minimize their packing. Developing the right gear for adventure travel is a specialty, just like climbing, paddling and backpacking gear, and there is a huge market of people looking for that.

Many companies in the outdoor industry have gear that’s great for travel, and quite a few do an excellent job of marketing it as such. I think there’s a lot more potential though, and in many cases, great travel gear either isn’t marketed that way to retailers, or retailers have it in one section of the store when it could also be in a travel section.

3. HOW SHOULD OUTDOOR AND TRAVEL BETTER COLLABORATE? a My mind is spinning with ways adventure travel and outdoor can work together. I see a lot of potential in tour company/brand/ retail partnerships. Tour operators could run trips for retail shops, who could whitelabel them, selling and marketing them as their own. We could co-host events focused

on adventure travel, and partner with tourism boards for trip giveaways. And word of mouth is, of course, huge. You wouldn’t believe how many times we’ll be traveling with collapsible water bottles, multiuse footwear or just a great travel bag and others in our group ask where they can get those products. We could create lists of trusted retailers and gear manufacturers to suggest to our customers what they need and where to buy it.

4. THERE’S SO MUCH INFORMATION AVAILABLE ON THE WEB, AND LOTS OF PEOPLE LIKE DOING THEIR OWN RESEARCH TO PLAN THEIR TRIPS. WHAT MAKES TOUR OPERATORS RELEVANT TODAY? a We recognize that a tour operator like Journeys isn’t for everyone. There are people of all ages, especially Millennials, who think that research and planning is part of the fun. But we’re here for the people who don’t necessarily want to do that, don’t have the time, or are going where you’re better off having a guide on the ground. We tend to focus on places where it’s harder to plan a trip on your own.

In places like Mongolia, Uganda or Iran, for example, you’re going to want to ensure that you have a local guide who is taking you to all of the highlights, many of which you won’t find doing online research. And travelers shouldn’t shy away from a tour operator just because they don’t want to travel with a large group. Journeys groups have a maximum of 12 people, and an average of eight.

5. WHAT’S YOUR GAME PLAN AT OUTDOOR RETAILER? a It’s been a few years since I attended OR, so, selfishly, my first priority is to reconnect with many, many friends who I’ve missed tremendously! I’m also excited to go to OIWC’s big event [where the organization announced its new name, Camber Outdoors] and to learn all about what they’ve been doing under Deanne Buck’s incredibly capable leadership.

But I’m mainly here to work. I want to browse the show floor to get an idea of what brands are looking to get in front of travelers, connect with as many of those brands as possible and begin the conversations that I hope will lead to strong, mutually beneficial partnerships.

—Kassondra Cloos

PHOTO COURTESY OF SALLY GRIMES

1. WHAT INSPIRED YOUR CAREER CHANGE TO THE TRAVEL INDUSTRY? a When it was time to say good-bye to OIWC, I tried my hand at retail, but it never quite clicked. I realized that I had been bitten by a vicarious travel bug through my husband, Chris “Chez” Chesak—he’s in the travel industry—and I wanted to move away from the product side of outdoor and adventure activities and move to the experience side. Now, I’m in an amazing role. I’m learning about the 60plus destinations where Journeys travels, and I go to one or two of them every year.

Travel has the power to change lives, and I love being in the business of helping people have mind-blowing experiences that stretch their understandings of the world and of themselves.

Timberland and

are trademarks of TBL Licensing LLC. © 2016 TBL Licensing LLC. All rights reserved. CMK49397

preview The spring 2017 CoLTin CoLLeCTion feATuring sensorfLex™

Booth #34149

Made for the Modern trail

NEWEXHIBITORS MEET THE NEW KIDS ON THE BLOCK

Arcade Belts “ Arcade was founded because the belt category was boring, neglected and filled with lowquality, outdated designs. We’ve set out to solve this problem.”

– Tristan Queen, founder

Plastic, lowprofile buckles are TSA-friendly.

SEE IT HERE

Booth VO2091 Belts are weathertreated so they don’t wet out when you wear them with ski and snowboard pants.

Full stretch means all-day comfort no matter what you do (or eat).

THE PITCH: Current belt options didn’t work for the way we were using our equipment, so we decided to remedy that by reimagining the way a belt functions and how well it could perform

PHOTOS BY COURTESY

Opinel THE PITCH: Opinel has been making knives and kitchen tools in the French Alps since 1890.

Founder Joseph Opinel started with a pocketknife that went on to become a classic in France and throughout Europe. Pablo Picasso carried a small Opinel to use while sculpting, and both the Museum of Modern Art and the Victoria and Albert Museum have celebrated Opinel’s pocketknife as a design icon.

Today, Opinel also makes kitchen knives, tools and specialty folding knives for gardeners and outdoor adventurers.

Opinel is not only a knife. It’s about adventure, travel, French lifestyle and heritage. opinel-usa.com

for people leading fun, active lives. Built with flexible stretch webbing and simple yet durable buckles, we focused on better design and stronger materials to make people change the way

they think about belts. From hiking to skating and hybrid shorts too snowboard pants, Arcade belts are made for work, play and everything in between. arcadebelts.com

SEE IT HERE

Booth VO2376

Unique and simple locking mechanism; blades fold into the handles.

Handles come in a variety of woods; blades available in steel or carbon steel.

Rounded handles are easy and comfortable to grip.

“ My great-grandfather founded Opinel 126 years ago to create a simple, beautifully designed and affordable pocketknife to match the needs of the people.”

—Denis Opinel, president

AUGUST 4, 2016 DAY 2

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NEW EXHIBITORS SEE IT HERE

Booth PV2134

Home State Apparel Comes in shortsleeve, longsleeve, or hoodie in men’s, women’s or kids’ sizes.

All products are screen-printed by hand in North Carolina.

Show your home state pride—all 50 states available.

“ Wherever your adventure takes you, there’s that one place that evokes a feeling of love so deep, grounded, warm and accepting that we simply call it home.”

THE PITCH: In 2011, inspired by the love of our home state of North Carolina, we created the original “home” shirt, made of tri-blend (cotton/ polyester/rayon) with a standard T-shirt fit (straight cut with a crewneck). We quickly grew to celebrate all 50 states—and several international countries—in a wide variety of apparel and home goods, like drinkware and decorations. We pride ourselves on being a livingwage company guided by a few simple principles: to provide the highestquality handmade products, to deliver exceptional customer service and to have fun doing it. We have inspired imitators, but we are the original. homestateapparel.com

—Zeke Treese, owner SEE IT HERE

Booth PV2164

THE PITCH: Through embracing responsibility, focusing on transparency and making unconventional decisions, reDEW aims to revolutionize the way denim is produced by reducing the amount of water, chemicals and waste in the dyeing, pretreatment and manufacturing processes.

We put a lot of effort into our product, from fiber selection through each aspect of the supply chain and end consumer. We use organic cotton and raw materials harvested from oceans (like old fishing nets). We make pretreatments to your jeans so that they will feel great from day one, but we do it using techniques that will make them last longer. We save huge amounts of water, energy and chemicals in all processes. reDEW is denim with a mission. redew8.com

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Available in men’s and women’s styles in a variety of fits and rises.

Made from certified organic cotton with recycled polyester and Lycra blended in for unrestricted movement, durability and shape retention.

Twenty-five percent of our annual profit goes to The reDEW Foundation, which protects endangered species.

“ For us, it’s simple. Our jeans are made for the journey. Fit, fabric and feel is our focus; adrenaline is our guide. When you’re climbing, diving, snowboarding, kayaking or hiking, you choose the best gear for your intended purpose. But as you plan, pack and travel to and from your destination, you wear jeans.

This is what reDEW jeans are made for: your journey.”

—Anders Haglund, founder

PHOTOS BY COURTESY

reDEW

LO RE NC E PH OT O

ST ER LI NG

UN1TED

A great bike pack deserves a revolutionary reservoir.

And that’s why Dakine teamed up with HydraPak. Our advanced reservoirs are 100% BPA free, ultra-durable and have a lifetime Beyond™ lifetime guarantee. The #1 choice for technical hydration for over a decade.

2 L RESERVOIR BY HYDRAPAK — SEEKER 15 L BACKPACK BY DAKINE

ADVENTURE DRIVEN HYDRATION

Get the details at hydrapak.com

FELLER

SEE IT HERE

Booth VO2192

Zip-off hoods add all-weather versatility.

Oversized pockets give it everyday functionality.

“I founded FELLER after I couldn’t find a rain-or-shine coat that was hip and modern enough that I could wear it during the day and into the evening.”

Zip-in liners (available on some styles) add warmth.

THE PITCH: Launched this year, FELLER takes traditional waxed cotton outerwear and adds an unexpected twist with graphic prints and modern, feminine forms. In response to the predictably drizzly environment of Wendy’s beloved hometown, Seattle, we have created an outerwear collection we hope will resonate with other women who have likeminded needs and style.

FELLER proudly uses the highest-quality material, imported from a company that has been manufacturing technical waxed cotton since 1880. FELLER outerwear offers versatility, functionality and lasting quality for busy women seeking a contemporary look and flattering fit. feller.clothing

—Wendy Feller, founder and designer

C O M E

S E E

U S

A T

B O O T H

# BR733

DON’T JUST WORK OUT. ROCK OUT. SPARK CARDIO + MUSIC GPS FITNESS WATCH

A FITNESS WATCH WITH HOURS OF MUSICAL MOTIVATION INSIDE.

PHOTOS BY COURTESY

NEW EXHIBITORS

SUSTAINABLE BUSINESS MATTERS. The Higg Index is the go-to supply chain sustainability management tool for measuring and communicating general environmental and social performance.

OIA’s Sustainability Working Group provides the tools and knowledge you need to successfully journey down the Higg adoption trail.

Stop by the OIA booth #BRL200 to learn more about SWG, sign up for a FREE Higg.org account* and see how other companies measure up. *Must be an OIA member. Free use through 2016.

Higgins the goat says,

“It’s time to dig the Higg.

You can’t bleat it!”

BYO MUG

JOIN US TODAY FOR BEER AT OIA BOOTH #BRL200 FROM 4:30 - 6:30 PM GET SOCIAL WITH US #MYOUTDOORSTORY

WE ARE THE OUTDOOR INDUSTRY. BE A PART AND JOIN OIA!

MEET YOUR CONSUMER WHO IS THE CAMPING CONSUMER? 29% OF THE U.S. OUTDOOR CONSUMER POPULATION Are more likely to be…

HIGG INDEX COMMITMENT STATEMENT These companies know that sustainability matters and have committed to use the Higg Index, with the intention that it become the primary means to measure and communicate general environmental and social performance.

THE

THE ASPIRATIONAL CORE

THE ACHIEVER

NATIVE OUTDOOR

DEMOGRAPHICS

CAMPERS

ALL OUTDOOR CONSUMERS

GENDER

MEDIAN AGE

HAVE KIDS AT HOME

HOUSEHOLD INCOME

FEMALE 43%^ MALE 57%*

36

54%*

43%* EARN $75K OR MORE

WEST 29%* CITY CENTERS/ OUTSKIRTS 38%*

FEMALE 51% MALE 49%

41

43%

38% EARN $75K OR MORE

WEST 24% CITY CENTERS/ OUTSKIRTS 34%

GEOGRAPHY

Who’s On Board: Allied Feather & Down Berghaus Brooks Burlington Industries, LLC Burton Snowboards Cascade Designs Columbia Sportswear Cone Denim, LLC Eagle Creek Farm to Feet Jansport Kathmandu KEEN MEC Mountain Hardwear Mountain Khakis MSR Nester Hosiery

ORVIS Packtowl Pearl Izumi Platypus Point6 prAna REI Safety Components Fabric Technologies, Inc. Salomon SealLine Smartwool Sustainable Down Source (a division of Down Decor) The North Face Therm-a-Rest Timberland Toad&Co W. L. Gore

oia.outdoorindustry.org/SB Join the Sustainable Business Movement today.

WHY ARE THEY VALUABLE TO OUTDOOR? SPEND MORE TIME OUTSIDE (MEAN # PER WEEK)

25* HOURS 19 HOURS

TRAVEL Seeking new experiences and a greater connection to nature, a significant number of campers (42%) believe traveling farther into the outdoors (mountains, ocean, etc.) is more rewarding than being close-to-home

DONE ON A REGULAR BASIS:

SEE THEMSELVES BEING A VERY ACTIVE PERSON INTO THEIR OLD AGE 46%* 35% BELIEVE IT’S IMPORTANT THIS COUNTRY CONSERVES NATURAL RESOURCES 61%* 55%

FEEL WE SHOULD BE CREATING MORE SPACES FOR OUTDOOR RECREATION 47%* 36%

42%*

TRAVEL DOMESTICALLY (VS. 36% OUTDOOR CONSUMERS)

21%*

TRAVEL ABROAD (VS. 16% OUTDOOR CONSUMERS)

SHOPPING STYLE SOME OF THE RETAIL FEATURES THAT ARE IMPORTANT TO THEM: HAS SPECIALS OR SALES (64%*) CARRIES PRODUCTS FOR THE ENTIRE FAMILY (63%*) OFFERS FREE SHIPPING OR RETURNS ON THEIR WEBSITE (56%*) ALLOWS YOU TO COMPARE PRICES (54%*) KNOWLEDGEABLE SALES STAFF (53%*)

*/^ denotes values higher/ lower than all outdoor consumers at a 95% level of confidence.

Source: 2014 outdoor consumer segmentation study conducted by Outdoor Industry Association

Get in the know: outdoorindustry.org/consumervue

View the full list of sessions in the education section of this OR Daily.

NEW EXHIBITORS

“In the late ‘80’s, I was a competitive cyclist. Like many others, I experienced discomfort and saddle sores on longer rides —especially in hot and humid weather. At that time, the only chamois cream products available were greasy and messy. I began experimenting with different ingredients, based on input from sports medicine physicians, dermatologists and chemists. The result was Chamois Butt’r.”

All Chamois Butt’r products are parabenfree, gluten-free and contain no artificial colors or fragrances.

The nongreasy spot lubricant will not stain skin or clothing.

THE PITCH: Developed in 1988 by parent company Paceline Products, Chamois Butt’r is best known for improving skin comfort and preventing chafing while cycling. Chamois Butt’r has continued to evolve

with Iris Lazzareschi PHOTO: Jeff Brockmeyer

—Steve Mathews, president and founder of Paceline Products, Inc.

Booth PV2045

Ideal for use around neck openings, under arms, between thighs, backs of ankles, balls of feet or anywhere skin rubs against skin, fabric, leather, rubber, etc.

enjoying a variety of outdoor activities like running. All Chamois Butt’r products are made from the highestquality ingredients and easily wash off skin and clothing. chamoisbuttr.com

and expand its line with guidance and feedback from sponsored teams, riders and customers.

Chamois Butt’r has recently launched its first-ever solid stick lubricant, GoStik, to help prevent chafing while

Textile inspiration, superior service, dependability

ORSM16 Booth 40051

Happy Hour benefitting LEAVE NO TRACE at booth #17040 on Friday, August 5th at 4:30pm.

NATIV E YE WEA R . CO M NTV Outdoor Retailer Ad series.indd 2

KAN N AH 7/18/16 4:23 PM

U.S./Canada: info@conceptiii.com 732.530.1976 Europe: info@conceptiii.co.uk +44.1756.702100 www.conceptiii.com

PHOTOS BY COURTESY

Chamois Butt’r

SEE IT HERE

“Stop by and see our marvelous products including the all new Lunch Box Buddy at booth 6038!”

Wear More.Wash More. Wash Less

®

Polygiene Odor Control Technology

“But the one major drawback to synthetics – the unshakable, insufferable remnants of an active human – may have been nullified with the addition of the Polygiene treatment.”

—Gear Junkie by Alex Kurt, January 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.

AN INNOVATIVE INGREDIENT Polygiene is an industry-leading odor control technology that adds value to your brand. Market studies have shown that consumers would choose apparel featuring Polygiene over apparel without it. The treatment is embedded into the textile for permanent performance and easy care, which makes it last the lifetime of the garment.

GARMENTS Even during the most intense activities, Polygiene-treated apparel manages moisture while stopping the growth of odor-causing bacteria.

MEET US AT ORSM 2016 BOOTH 40051 polygiene.com

PROTECTIVE GEAR Protective gear such as helmets and armor with Polygiene prolongs the life of the gear and keeps it odor-free.

GLOVES Polygiene glove treatments stop odor-causing bacteria from growing, keeping gloves fresh, clean and easy to care for.

FOOTWEAR Polygiene-treated socks and footwear stop stinky feet in their tracks, allowing you to stay fresh, comfortable and in pursuit of your passions.

THEGALLERY HOT NEW PRODUCTS AT SUMMER MARKET 1. Hultsbruk’s American Felling Axe is

a large, powerful tool that makes light work of cutting down trees. It was developed by the renowned American outdoor skills instructor, author and blacksmith Dave Canterbury. It features a razor-sharp, 3.5-pound axe head forged from high-quality Swedish steel, paired with a solid, 32-inch hickory handle. (MSRP $239) #BR317 hultsbruk1697.se

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2. Handmade in Finland, Suunto’s

Spartan Ultra features a durable color touch screen with a wide viewing angle and great visibility in bright sunlight. With a polyamide casing, a grade 5 titanium bezel and sapphire crystal glass, the rugged Spartan Ultra provides insights across a range of sports. It also features guided route navigation, barometric altitude and a digital compass. (MSRP $799) #36126 suunto.com

3. Peak Design’s Everyday Backpack, featuring a 300-degree wraparound single-track zipper with four sliders, supports top-loading and dual sideloading access. Outer pockets keep travel documents, smartphones and other frequently accessed items at your fingertips. FlexFold Dividers allow for customizable internal configuration, and the sternum strap clips together with one hand. (MSRP $275) #V02384 peakdesign.com

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4. Compact and comfortable, featuring stealth grip technology, the inflatable Eureka! Wicked Stick Pillow ensures you get a good night’s sleep so you’re fully charged for tomorrow’s adventure.

(MSRP $30) #26027 eurekatent.com 5. Allied Feather & Down debuts new

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PHOTOS BY COURTESY

4

synthetic insulation for bags and packs, available in three iterations: waterresistant, recycled and all-natural. The insulation features unique clusters built around fibers of varying deniers to mimic natural down clusters for maximum loft, warmth and packability.

The unique fiber-ball structure binds better, allowing for greater design options than current three-dimensional synthetics. (MSRP N/A) #155-407 alliedfeather.com

All product descriptions in The Gallery are provided by the companies and edited for clarity and space.

AUGUST 4, 2016 DAY 2

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NEW PRODUCT GALLERY 2

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1. From outdoor adventures to traveling the globe, Garmont’s Active Escape shoe series is light, versatile and designed to be the only shoe an adventurer needs. The 9.81 SPEED III, part of the new line, is a go-fast mountain shoe that sports a grippy new Vibram Fast Trail outsole. (MSRP N/A) #29113W garmontnorthamerica .com

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2. The Royal Robbins Throwback

Fish Short Sleeve is a 100 percent soft cotton shirt featuring the same fabric as Sierra Nevada climber and environmental activist Royal Robbins’ 1980s original. It’s lightweight, easy to pack and easier to wear. (MSRP $55) #8017 royalrobbins.com

3. On a mission to make a fully featured, affordable rain shell, Rab has created the Downpour, a lightweight, packable waterproof jacket using Pertex Shield+ 2.5-layer fabric with Dry Touch. (MSRP $100) #26037 rab.equipment/us

4. The 10-ounce Hydro Flask Rocks is perfect for a three-finger pour or any slow-sipping refreshment. The Rocks features a beveled bottom for a comfortable hold and Hydro Flask’s TempShield insulation, ensuring your favorite drink stays cool for hours. Available with the Honeycomb Insulated press-in lid, so you can take your bevvy to go. (MSRP $30) #6009 hydroflask.com

PHOTOS BY COURTESY

4

NEW PRODUCT GALLERY 2

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1. The Mountain Hardwear Scrambler

RT 20 OutDry pack is a 24-hour rain room-tested waterproof rolltop backpack that’s perfect for all-weather hiking, biking and commuting. OutDry waterproofing is welded to the inner surface of the pack, sealing fabrics and seams in a single step. (MSRP $110) #26001 mountainhardwear .com

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2. The perfect blend of Cordura,

polyamide and spandex make the ORTOVOX Brenta the ideal short for climbers. Over-the-knee protection, plus abrasion-resistant, super-durable construction and four-way stretch offer the protection, performance and comfort needed for tackling big walls or heading to the local crag. (MSRP $129) #4001 ortovox.com

3. Patagonia’s technical Nano Grip Triangle Top will stay in place while duck diving big waves, cliff jumping or landing airs while kiting. The blended microfiber lining holds snug to the skin when wet, and it’s the perfect swim bikini for big surf. It has spaghetti cross-back straps with an adjustable tie-down for secure fit, slight reinforced elastic under the bust for added stability and security and soft removable cups and is Fair Trade Certified. (MSRP $75/top, $69/ bottoms) #13027 patagonia.com

4. Blue Freedom is the world’s smallest and lightest hydropower plant. Using the power of flowing water, Blue Freedom provides portable energy to charge electronic devices on the go.

Produce energy in any stream, day and night, in any weather. With an internal battery, USB ports and integrated LED lights, it still weighs just one pound.

(MSRP $299) #PV3242 blue-freedom .net

PHOTOS BY COURTESY

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Free to Move A more perfect system of comfort and fit is created when you design the world’s most innovative underwear and seamlessly integrate them into a performance short. Featuring SAXX’s BallPark Pouch™.

Come see us at booth #36170

NEW PRODUCT GALLERY

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1. Grand Trunk’s Tech Throw Travel

Blanket offers 150 grams of soft, micro-thermal fill insulation, but packs down to the size of a Nalgene bottle. A cozy foot pocket keeps your feet protected and toes warm.

It’s a staple for frigid airplanes, road trips or car camping. (MSRP $80) #22009 grandtrunk.com

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2. With its streamlined outsole and

women’s-specific design, the Oboz Equinox offers a nimble solution for done-in-a-day adventures. Inside, the engineered BFit Deluxe insole cushions and supports the foot. A breathable mesh upper features protective overlays to support the midfoot and fend off abrasion. (MSRP $110) #BR401 obozfootwear.com

3. The comfy Yellow Leaf St. Lucia Hammock is 100 percent handwoven using 3.5 miles of yarn. This vibrant, sporty hammock is weather-safe, quick-drying and fadeproof—so leave it out all season (or take it on any adventure). It’s roomy enough for two, holds 400 pounds and comes in a tote for travel and storage. (MSRP $199) #VO2086 yellowleafhammocks .com

4. For kayak fishing paddlers who want peace of mind that their life jacket will inflate if they end up swimming with the fishies, the MTI Adventurewear Neptune PFD inflates automatically when immersed. It’s engineered for all-day comfort, and is USCG Approved Type III. (MSRP $160) #34063 mtiadventurewear.com

PHOTOS BY COURTESY

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NEW PRODUCT GALLERY

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1. The 30L United By Blue Base Backpack is made

from durable, water-repellent 100-percent recycled polyester and styled with anti-rust aluminum hardware, vegetable tanned leather trims and ample pockets—including a 13-inch laptop sleeve and fleecelined sunglasses pocket. United By Blue will remove one pound of trash from a river or ocean for every bag sold.

(MSRP $108) #BR517 unitedbyblue.com

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2. With a unique design and styling to flatter every

figure, Krimson Klover is bringing the knit swing dress to a new level. The Good Vibrations Dress is made of rayon/nylon/spandex-blend fabric and is light and cool on the skin, but feels substantial enough to wear for work, travel and dressing up. (MSRP $135) #7 krimsonklover.com

3. Built with 60 LEDs, USB charging and 10,400mAh of battery power, the Gear Aid ARC gives you light and power for days. It’ll weather any storm. Transform it into a lantern and fit in your bag. Hang it, mount it or angle it to get 180 degrees of hands-free lighting for any task. (MSRP $100) #28027 gear-aid.com

PHOTOS BY COURTESY

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NEW PRODUCT GALLERY

1. Cotopaxi has designed a tent that adapts to

you, whether you’re fastpacking, out with a buddy or camping with a party of four. Think of it as three unique tents in one. The Inti 2 consists of a two-person, standalone tent, its rainfly and a snap-in “alcove” (pictured) that seamlessly integrates with the tent—doubling the sleeping and storage space. Now you don’t have to own more than one tent just because the size of your group and sleeping scenarios change from one outdoor adventure to the next. (MSRP $560) #PV2245 cotopaxi.com

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TOTAL PROTECTION CRAGHOPPERS IS GOOD FOR YOUR HEALTH

SOLAR SHIELD

Insect Shield® insect repellent apparel.

Up to UPF50+ Sun-protective clothing.

From lost ancient cities to safari plains, Craghoppers clothing is designed to protect you for every journey - repelling mosquitoes and other biting insects carrying diseases such as Zika Virus, Malaria or Dengue Fever.

2. All Good has developed a line of chemical-

free deodorants that perform in a variety of active conditions and temperatures, made with GMO-free ingredients. All Good deodorants are formulated with naturally occurring enzymes and essential oils to fight odor-causing bacteria and arrowroot powder to absorb moisture, keeping underarms dry.

(MSRP $9) #BR414 allgoodproducts.com

3. The Therm-A-Rest Trail King SV is the fusion of reliable comfort, physics and material technology. Combining AirFrame construction, which alternates foam and air channels, with SpeedValve technology, the Trail King self-inflates and deflates quickly.

It weighs 1 pound 13 ounces, inflates to 2.5 inches thick, and has an R-Value of 1.8. (MSRP $130) #24011 thermarest.com

PHOTOS BY COURTESY

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leakproof, tough-as-nails provisions cooler. It’s everything you’ve come to expect from the YETI Hopper family, now with a 12-cans-plus ice capacity. With its DryHide exterior, the Hopper Flip will withstand serious field abuse while keeping your contents cold with its HydroLok Zipper and ColdCell Insulation. (MSRP $280) #40183 yeticoolers.com

2. The Sofsole Gel Support insole

delivers excellent cushioning, while perforations on top keep feet dry and cool. A thin design allows the insole to fit comfortably in athletic and casual footwear. Gel cushioning reduces impact, and a stability bridge adds arch and heel support. (MSRP $20) #32150 sofsole.com

3. Home State Apparel debuts new six-panel, unstructured cotton twill washed trucker caps. These hats feature an embroidered patch on the front depicting the state of your choosing, and soft mesh side panels that allow your head to breathe. (MSRP $25) #PV2134 homestateapparel.com 4. Tentsile, designers of portable treehouses, introduces the T-Mini. This ultralight platform can be used on its own as a double hammock or paired with the brand’s other products. The T-Mini uses high-strength ½-inch-wide webbing straps and one ratchet device to secure the product in place. (MSRP $150) #PV3005 tentsile.com

PHOTOS BY COURTESY

1. Meet the Hopper Flip—your

Vista Outdoor and its portfolio of leading outdoor recreation brands instill passion into products that help outdoor enthusiasts achieve independence and success in the activity of their choice.

Visit us at booth #15041.

VISTAOUTDOOR.COM

NEW PRODUCT GALLERY

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everything you need to cook-and-eat for two in the backcountry but weighs just 1 pound, 10 ounces. The fastboiling PocketRocket stove combines with our lightest, most compact two-person cookset. It comes with a 2-liter pot, DeepDish bowls, 12.5-ounce Double-Wall Insulated Mugs, strainer lid and folding sporks.

(MSRP $100) #26015 msrgear.com

2. With patent-pending Indestructawool technology, Smartwool’s PhD Run Ultra Light Logo Crew Socks are comfortable and durable—built for running far and feeling good. Featuring bright styles, these socks have a 4-Degree elite fit system with elastic for stretch and recovery, gender-specific mesh ventilation zones, Virtually Seamless toe and 200-needle construction for

high knit density. (MSRP $20) #32101 smartwool.com

3. reDEW’s Ravin jeans combine

unique fabric with sustainable production methods made with total transparency. Developed with input from rock stars, filmmakers and adventurers, the Ravin jeans are challenging the boundaries of denim.

(MSRP $150) #PV2164 redew8.com

4. Sea to Summit’s X-Seal & Go line is made up of collapsible food containers with airtight, leakproof seals for food transportation anywhere. The threaded lids are simple to operate and easy to clean. Made from BPA-free, food-grade materials with a minimal height of .7 inch when collapsed. Available in several size/set options. (MSRP $15-$25) #16001 seatosummit.com

PHOTOS BY COURTESY

1. MSR’s PocketRocket Stove Kit has

Made from nature to stand up to the elements.

Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature.

Discover more at teflon.com/ordaily

© 2016 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company. The USDA Certified Biobased Product label is a registered trademark. The USDA Certified Biobased Product label is a certification mark of the U.S. Department of Agriculture. The bluesign logo and bluesign are registered trademarks of bluesign technologies ag. ®

®

NEW PRODUCT GALLERY 1. The CRKT Homefront, designed by Ken

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Onion, is the first folding knife on the market to include the patent-pending Field Strip technology, an in-field, no-tool take-apart innovation allowing for quick and easy disassembly for cleaning and maintenance. It features a 3.5-inch stainless steel blade, aluminum handles and lug-style flipper.

(MSRP $150) #70 crkt.com

2. Sockwell’s Fitness Collection leads

the charge in the fitness, health and wellness revolution. Our socks have real purpose. They are designed to give you maxium performance benefits and help you feel better and play better in style.

They support the plantar fascia and achilles tendon, minimize inflammation and fatigue and prevent blisters. (MSRP $20) #32142 sockwell.us.com Eyewear’s Sightcaster features fullface wrap coverage in a large and XL sizes, providing extra sun protection and advanced polarization throughout the day. Cushinol nose pads and rubber touches on the temples keep the sunglasses in place for a comfortable, lightweight fit. (MSRP $109-$129) #17040 nativeyewear.com

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THROUGH THE PROGRAM EVERY LIFESTRAW PURCHASE PROVIDES A YEAR’S WORTH OF SAFE DRINKING WATER TO SCHOOL CHILDREN IN INDIA AND KENYA.

VISIT US AT BOOTH #39181

WWW.LIFESTRAW.COM

PHOTOS BY COURTESY

3. Available in four colorways, Native

VIEW THE NEW COLLECTION a t B o o t h PV 2323 o r c o n t a c t u s a t T: 917 675 7254 E: u sa . sh o wr o o m@ J o u les . co m

NEW PRODUCT GALLERY

2 1. The Platypus DuoLock SoftBottle

flexible water bottle is highly packable, ergonomically designed and includes the brand’s new, virtually leakproof cap/ spout—an easy-open, flip-cap cover with a wide opening for fast and easy filling or cleaning. The versatile carry handle makes it easy to clip it to anything. It’s taste-free, BPA-, BPS- and phthalate-free. (MSRP $12-$16) #26015 platy.com

2. An eclectic graphic design artist

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3. Gu Energy’s latest flavor of Roctane Energy Drink, Summit Tea, was born to satisfy a need for a mild-tasting energy drink that still packs high-quality carbohydrates, electrolytes and amino acids into your hydration. It’s light on the palate, which helps athletes keep drinking and fueling, even after hours on the go.

(MSRP $3.25) #38177 guenergy.com

PHOTOS BY COURTESY

and snowboarder, Android Jones has collaborated with 25-year-old outdoors accessories brand BUFF to create a capsule collection for an array of outdoor sports.

From the microfleece bandana—perfect for snowsports and festivals—to the Original tubular BUFF and Polar BUFF (Original BUFF with a polar fleece bottom attached), you’ll stay protected and looking slick no matter what adventures you’re up to. (MSRP $15-$29) #19037 buffusa.com

SEPTEMBER 26-28, 2016 DENVER, COLORADO ORSM FLASH SALE! $200 DISCOUNT CODE Visit: oia.outdoorindustry.org/RVflash Valid through August 8, 2016.

The 2016 OIA Rendezvous educational tracks:

Potent totable.

Make happy hour happier, for longer. Meet our 10 oz Rocks. Perfect for a three finger pour, or any slow sipping refreshment.

Visit our booth to learn more about our new products and innovations.

INSIDER’S GUIDE TO SLC

Insider’s Guide Psst—There’s more to SLC than the Salt Palace. Let a local lead you to the best, coolest, buzziest spots in town.

PIZZA JOINT Este Pizzeria is the best. Their NYC-style crust is perfect, and they also do stromboli, calzones and vegan pizzas. They are a local and family-owned/operated restaurant with locations in Sugarhouse, downtown and Park City. (Downtown: 156 E. 200 S | .6 mile from Salt Palace)

Erica Jessop

Freelance writer Years in SLC: 39 (All my life)

BREAKFAST Blue Plate Diner is a retro gem that serves hearty breakfast plates all day. I love the S.M.A. (spinach, mushroom and sliced avocado) omelet. (2401 S. 2100 E | 5.7 miles from Salt Palace)

“ I cover the outdoors, gear, extreme sports, live music and entertainment for Gription Gear and AXS.com,” a nationwide entertainment site.

BURGER With names such as Breath Enhancer, Bacon Stinky Cheeseburger and Ring of Fire, you can’t say that you’re not curious about the burgers at Lucky 13. And if you finish The Big Benny—a 28-ounce, foot-tall burger with bacon, ham, cheese and onions—along with one other burger in an hour, Lucky 13 will pay you $200, plus the burgers are free. (135 W. 1300 S | 1.8 miles from Salt Palace).

ICE CREAM Nielsen’s Frozen Custard has thick concrete custard to die for. Mix the lemon with bumbleberry, and you’ll create the perfect taste of summer. (3918 Highland Dr. | 7.4 miles from Salt Palace )

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DRINK

PLAY TOURIST ATTRACTION Red Butte is the largest botanical garden in the Intermountain West, with more than 18 acres of developed beds and 5 miles of hiking trails. (300 Wakara Way | 4.2 miles from Salt Palace)

COCKTAIL BAR Keys on Main is a classy cocktail joint with dueling pianists doing audience requests, and if you’re not too fond of the song that’s being played, you can pay the other pianist more to interrupt and start a song of your choosing.

(242 S. Main St. | .4 mile from Salt Palace) COFFEE SHOP My favorite drive-thru coffee shop would have to be Bjorn’s.

Those baristas know how to whip up a mean latte. Ask for an Abominable Snowman if you like almond and white chocolate (2358 S. Foothill Dr.; 6.4 miles from Salt Palace). For a sit-down joint, I’d say Nostalgia Café. They not only have great coffee, tea and drinks, they also serve made-toorder crepes and sandwiches.

I recommend the London Fog, a tea latte. (248 E. 100 S | .5 mile from Salt Palace) BREWPUB Walking into The Bohemian Brewery is like entering a huge, old-world cabin. The brewers follow traditional Central European “lagering” techniques.

The food is a balance of European specials and American pub classics. Try a Cherny Bock Schwartzbier or a Noble Hefeweizen with Bavarian brats or Bohemian schnitzel. (92 E. 7200 S, Midvale | 11.9 miles from Salt Palace)

CLIMBING SPOT Kermit’s Wall in the Schoolroom area of Little Cottonwood Canyon is ideal for white granite or grippy quartz monzonite climbing. Try Kermit’s Wad, a fun and challenging 5.10a mixed route. (Park at pullout 1.25 miles up Little Cottonwood Canyon | 19 miles from Salt Palace)

DAYHIKE-ABLE PEAK Mt. Raymond is an 8-mile round-tripper with 3,497 feet of elevation gain. You’ll feel the butt-burn, but it’s worth it when you get to the top: The Wasatch views are stunning. (Butler Fork Trailhead, 8.2 miles east of the Big Cottonwood Canyon Park-N-Ride | 22 miles from Salt Palace) BIKE RIDE The Bobsled via the Bonneville Shoreline Trail is my favorite adrenaline-pumping, treeweaving, bank-turning downhill mountain bike ride. You even have the option to take jumps if you’re ready to go airborne.

(Popperton Park to Dry Gulch Trailhead, 1400 Popperton Park Way | 3.1 miles from Salt Palace)

PHOTOS BY COURTESY

EAT

Everyday. Outdoor. Lifestyle.

Keeping gear and travel accessories organized and protected ... ... no matter where your adventures take you.

DOWNSTREAM ROLLTOP BAG

• Waterproof main pocket with roll top closure • Waterproof RF welded seams • Double sided TPU coated nylon • Water resistant exterior front pocket with drain hole for quick drying • Can be worn as shoulder bag or waist pack • Removable one-handed quick adjust strap

COME SEE THE ENTIRE LINE AT

Booth #31027E

CHUMS.COM

Hurricane, Utah, USA HELPING YOU HANG ON

OUTDOOR RETAILER SHOW INFO

Summer Market 2016 Attendance Guidelines

Taxi Cabs

Only qualified members of the trade are invited to attend.

Taxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride.

Trade Show

Wednesday, Aug. 3 - Friday, Aug. 5 9 a.m. – 6 p.m.

Saturday, Aug. 6 9 a.m. – 3 p.m.

Utah Yellow Cab (801) 783-1556; utahyellowcab.com

Ute Cab Co. (801) 359-7788; utecabco.com

Registration

City Cab Co.

Now there are more full registration locations to serve you: West Entrance (across from Vivint Smart Home Arena) East Entrance (across from the Marriott City Creek)

Registration Hours

Wednesday, Aug. 3........8 a.m. – 6 p.m.

Thursday, Aug. 4............8 a.m. – 6 p.m.

Friday, Aug. 5.................8 a.m. – 6 p.m.

Saturday, Aug. 6............8 a.m. – 2 p.m.

Shuttle Service

ISPO Online Lounge

Located on the upper level concourse of the South Lobby Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens and during the last day of set-up for all exhibitors.

Exhibit Hall

OR Show Management Office

Parking

Paperless Press Room

Business Center

The Business Center is located on the upper concourse in the northeast corner of the building.

No Photos

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs.

Call (801) 534-4705 to report name and company on badge, if possible.

Approved media photographers will have a flag on their badge to help easily identify them.

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Located near MR 150 (under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

A Mother’s Room is located under the triple escalator near MR 150.

Dogs at Outdoor Retailer

Salt Palace Convention Center 100 South West Temple Salt Lake City, UT 84101 Underground parking is available for $12 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.

First Aid and Medical Staff

Located in MR 257

Located in MR 254 C

The Retailer Lounge

Located in MR 254 B Overlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below.

Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free Wi-Fi, charging stations, refreshments and—above all else—quiet. Located just beyond the Business Center.

Children at Outdoor Retailer

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided.

Children under the age of 16 are not allowed on the show floor during move-in or move-out.

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Animals are not allowed on the show floor during move-in/move-out. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or by calling (801) 534-4705.

Transportation

There are a variety of transportation options available. The TRAX line runs directly from the airport to downtown Salt Lake, Uber and Lyft are widely available and Salt Lake has three private taxicab companies and many private car and shuttle services.

Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. Afternoon/evening shuttles run continuously as needed during the times indicated below. Shuttles will pick up and drop off at both the West and East Entrances.

FROM HOTELS: Wednesday, Aug. 3 - Saturday, Aug. 6 ��������������������������������������������7:30 – 11 a.m.

FROM SALT PALACE: Wednesday, Aug. 3..... 4:30 – 8:30 p.m.* Thursday, Aug. 4......... 3:30 – 7 p.m.

Friday, Aug. 5............... 3:30 – 7 p.m.

Saturday, Aug. 6.......... 12:30 – 4 p.m. *Extended service to all hotels to accommodate for the Industry Party until 8:30 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/ shuttles. Sandy Hotels: Use TRAX for after-hours transportation needs.

TRAX

The TRAX light-rail system has service to and from the airport.

Trains run daily from 5:30 a.m. to 11:30 p.m. Find schedules and plan routes at rideuta.com.

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INSIDER

Check page 78 for our locals’ favorite picks for restaurants, coffee shops, hikes, trail runs, bike rides and more.

PHOTO BY CARLO NASISSE

Badge printing only (approved, preregistered): North Entrance (near the Radisson) South Entrance (across from Holiday Inn Express)

(801) 363-5550; citycabut.com

REACH NEW HEIGHTS I N C O M F O R TA B L E

EXPLORE THE NEW

Our anatomical fit and soft PrimaLoft® offer exceptional comfort while NanoGLIDE® PTFE reinforced wear zones help provide longer-lasting socks and adventures.

BOOTH #30044E

AMERICAN

FOXSOX.COM

ORIGINAL

8 0 0 -2 47-1815

MEDIUM CUSHION FOR ADDED COMFORT

REINFORCED TO LAST LONGER

FORUMS AUGUST 3-6, 2016 SALT PALACE CONVENTION CENTER, SALT LAKE CITY, UTAH

Forums at The Camp — Designed with outdoor specialty retailers in mind, the Forums at The Camp (#32067) featured panels of brand leaders, retailers, designers and influencers who came together to discuss and share best practices around the challenges of selling “outdoor” for today’s consumer.

WWW.OUTDOORRETAILER.COM/EDUCATION

THE PAVLIONS @ OR AUGUST 3-6, 2016 The Pavilions @ OR – The three pavilions will feature the newest companies and products in the outdoor industry. Education, interactive experiences and testing opportunities will be available at Venture Out, The Paddle Experience and the BoardWalk.

WWW.OUTDOORRETAILER.COM

Tim Leatherman’s real life experiences inspired him to build the world’s first multi-tool, and his dedication to quality engineering and craftsmanship has driven Leatherman Tool Group for over 30 years.

Come meet our founder, Tim Leatherman, at Booth #7041. Bring your favorite Leatherman for Tim to sign, or purchase one at the booth.

A portion of all proceeds will go to The Conservation Alliance.

INVENTOR OF THE ORIGINAL AMERICAN MULTI-TOOL THURSDAY 4 – 6 PM BOOTH #7041 / TOOL SIGNING / FREE BEER

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

Having a Ball

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The industry came together to raise cash to get kids outside at Tuesday night’s Outsiders Ball.

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PHOTOS BY MICHAEL HANSON (2); LOUISA ALBANESE (2); LAUREN DANILEK

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1. The power of plaid! It was a rumble for good when the Outsiders took over the Gallivan Center. 2. This eager young lady showed off the ultimate example of multitasking.

3. Pizza with fresh basil? The food trucks alone were worth the price of admission. 4. The first rule of Outsiders Ball Jenga is there is no Outsiders Ball Jenga. 5. A little bit country and a little bit rock-and-roll, Triggers & Slips sing out to the Salt Lake City night.

MONTHTK XX, 201X DAY X

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1. A Millennial without a serious pair of maker-culture shades might as well be a Gen Xer wearing contacts. To that end, Eric Singer at Shwood Eyewear (#VO2083) shaves out some handmade frames. 2. Kill your iPhone! Folk Rebellion (#VO2399) wants you to pretend it’s 1983, when punk rock had teeth and vinyl was the norm. 3. The Brits at Wild & Wolf (#PV3164) came to the show with these bespoke blades.

4. Feel like you fell into the prop room for a Wes Anderson film? Good guess. This is L.A.-based Richer Poorer Inc.’s (#VO2167) vintage worldview. 5. Ball and Buck (#PV3231) brings a made-in-the-U.S. ethic to the show floor and positively exudes hipster-hunter cred.

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PHOTOS BY MICHAEL HANSON

To some exhibitors, every day is Throwback Thursday.

@THESHOW

DIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE

Education DAY 2

THURSDAY, AUG. 4

THE CAMP SESSIONS FOR SPECIALTY RETAILERS Booth – #32067

11:15 A.M. – 11:45 A.M. Your Retail Toolbox: 5 Resources & Habits Successful Retailers Can’t Live Without

Presenter: Nicole Leinbach Reyle, Retail Minded The dream to open a store doesn’t always translate to running a store successfully. To help, discover the five must-have resources that every retail toolbox should have … including yours. Gain insight on retail best practices and retail-minded approved resources to help your business thrive in a competitive consumer space. Additionally, leave with a toolbox cheat sheet to help you create your own toolbox once back in your store.

TRENDS AND CONSUMER INSIGHTS PRESENTATION

Presenter: Julia Day and Matt Powell, NPD Group Sports and Leisure Trends Location: #127 Join The NPD Group’s Sports team for breakfast at the OR show.

Outdoor Retail Trends and Consumer Insights To RSVP, e-mail to Julia.day@npd.com

7:30 – 9:00 A.M. Market Intelligence and Analysis on Consumer Trends in Outdoor Practices

Presenters: Julia Day & Matt Powell, NPD Group – Sports and Leisure Trends Track: Trends Location: Salon D This breakfast session gives attendees a birds-eye view of the latest consumer shopping trends of the outdoor consumer. Understand the current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace.

2:15 – 2:45 P.M. Maximizing the CheckOut / POS Experience to Make More $$$

Presenter: Nicole Leinbach Reyle, Retail Minded Looking to increase your store profit? Begin by maximizing your point of sale experience! Gain realistic insight on how you can introduce products to your assortment uniquely aimed at being impulse buys and add-on opportunities during customer checkouts. Plus, discover ways to cross-merchandise inventory you already have in an effort to increase sales and consumer engagement near your POS experience.

MARRIOTT AT CITY CREEK

7:15 – 9:00 A.M. OUTDOOR RETAIL

9:30 – 10:30 A.M. Outdoor Anonymous: Outdoor’s 12 Step Program to Beat Retail Disruption

Presenters: Ivan Levin, Outdoor Foundation and Neil Schwartz, SportsOneSource Track: Trends Location: Salon D 2016 has been a year like no other. We have seen some monumental changes in the retail landscape along with changing consumer habits and general consumer economic concerns.

This session will look at the list of “disrupters” to the retail and consumer landscape. It’s as if the Outdoor Industry needs its own 12-step program to ease it into the next few years.

Force Multipliers: The Value of Hiring Military Veterans into

your Business

Presenters: Michael Mercier, Lucas Group; Roxann Griffith, US Department of Labor; Kevin Rosenberg, Gear to Go Outfitters; Rhonda Stickley, REI and moderator Andrew Pappas, Outdoor Industry Association Track: Advocacy Locatin: Salon E Join the Outdoor Industry Association Military Veterans Working Group to discuss how hiring military veterans can add value to and help grow your business.

Hear from military veterans from within the outdoor industry about their hiring practices, their experiences and the first-hand benefits and successes in bringing more military veterans into their organizations and how they did it.

11 A.M. – 12 P.M. Young Mothers & Families: Build Your Outdoor Brand’s Growth Strategy

Presenters: Codie Costello and Karen King, Spawn Ideas Track: Trends Location: Salon D This session will leave you with actionable steps to design campaigns using specific cultural, valuesbased and human-centric insights that resonate with young mothers and families participating in the outdoors. Discover the tools and thinking to craft effective messaging that drives engagement and builds affinity for your brand with this outdoor consumer group.

Retail Profit: Fresh Ideas to Grow Earnings

Presenters: Chris Palmer, BoxFox and Justin Porter, 515 Ventures Track: Trends Location: Salon E Join us as we share our very best advice on ways to generate substantially higher retail profits. We’ll use our backgrounds in retail store management and technology to give you practical and creative ways to grow your bottom line.

Women’s Retail Trends: Knowledge is Power Presenters: Julia Day, NPD Group - Sports and

Leisure Trends and Amy Luther, Camber Outdoors Track: Trends Learn about the hottest women’s retail trends in the active-outdoor industries. Get the inside scoop on which categories are growing, what’s selling and what is next for this innovative market. This session will arm you with the knowledge you need to better understand how your company can translate data into ROI at OR Summer Market.

12 – 1:30 P.M. PLM Footwear Lunch with Crocs & Other Leading Brands

Presenter: Cody Bumgarner, Crocs Track: Sponsored Location: Deer Valley Salon Want to improve crossteam collaboration, time to market and costs? Join our seminar featuring case studies like Crocs and other leading footwear brands and discover how they have optimized their footwear collections with Centric Software. Complimentary lunch is included. Come see us at booth #39057!

1 – 2 P.M.

Diana Wyman, American Association of Textile Chemists and Colorists (AATCC); Ben DeVito, TUV SUV America; Jesse Jur, University of North Carolina and Trish Hayes of VF Corp.

Track: Trends Location: Salon D From watches to T-shirts, everything we wear is getting smarter. The market for wearable electronics is exploding, but do you know what it takes to be successful in this segment? Whether you’re buying or selling, learn what it takes to verify the safety, durability and performance of wearables.

Sport and Street – Spring / Summer 2018 Presenter: Maria Teresa Sampedro, Promostyl Track: Trends Location: Salon E A look at color and concept trends for the sports market.

What’s Happening with Wearables?

Presenters: Speaker:

TIMES AND TOPICS MAY BE SUBJECT TO CHANGE. FOR FURTHER UPDATES OR DETAILS, PLEASE VISIT OUTDOORRETAILER.COM/EDUCATION.

DAY 3

FRIDAY, AUG. 5

2:30 – 3:30 P.M. The Ultimate Compression & Comfort Fabric

Presenter: Nick Kurland, INVISTA Track: Sponsored Location: Salon A This session will present consumer and textile science insight on compression and shaping technology within performance fabrics. INVISTA will discuss the growing trend in the consumer’s need for fabrics to comfortably endure movement while also providing a level of fit while at rest.

Meet Your Consumers

Presenter: Sarah Roddis, Planning Director, Carmichael Lynch Track: Trends Location: Salon F In today’s fast-paced, review and social-media focused world the only way to compete is to not only know but be in close touch with your consumers. Learn how best to do that and how to translate those learnings to product development, marketing communications and brand strategies.

sumers? Join us to discuss what the insights reveal are the key motivations and brand/product selection behaviors of this financially secure group, specifically in relation to the brands and products that can enhance their health and active lifestyle choices.

Revenue, Textiles and Outdoor Recreation: The Impact of Textiles on the Outdoor Recreation Industry

Presenters: TBD Track: Sponsored Location: Salon D U.S. textiles are prime catalysts to innovation, development and the growth of the outdoor recreation industry. Come learn about the market share enjoyed

by US producers of backpacks, tents and sports footwear, to name but a few.

Active Generation X – The Definitive Research Study

Presenter: Sara Meaney, BVK Track: Trends Location: Salon E When’s the last time you thought about the needs and motivations of your Active Generation X con-

THE CAMP SESSIONS FOR SPECIALTY RETAILERS Booth – 32067

10 – 10:30 A.M. Demystify Human Resources!

Presenter: Lori Kleiman, HR Topics Our interactive program will highlight five major questions that can cripple your organization if you don’t watch out: What are the hot laws for 2016 that you must be aware of? How do you know if you’re paying people properly? What are three tips so that you recruit the right employees? Can technology take some HR admin off your plate?

2 – 2:30 P.M. Inventive Approaches to Guarantee a Seamless Shopping Experience

Presenter: Jill Nickels, Gensler Successful retail today is a delicate balance between providing convenience for the time-strapped consumer and delighting those who relish in the shopping experience. We’ll discuss how an inventive approach to investing in an omnichannel strategy and infrastructure may provide stellar service and a seamless shopping experience that meets the needs of your shoppers.

AUGUST 4, 2016 DAY 2

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SCHEDULE MARRIOTT AT CITY CREEK

9:30 A.M. – 12 P.M. Basic Eights of Selling

NEW EXTENDED SESSION Presenters: Jo Ellen Jonsson and Carl Grunander, Associate Professors, Weber State University Track: Brands Location: Salon E An interactive workshop for buyers, manufacturer sales representatives, store managers and front line store sales personnel. Through group discussions, role plays and hands-on exercises, the basics of selling will be reviewed for the retail store environment. Emphasis will be given to prospecting, pre-approach, approach, needs assessment, presentation, overcoming objections, closing and after-the-sale service.

9:30 – 10:30 A.M. The Future of Shopping: Integrated Strategies for Outdoor Brands

Presenter: Tom Flierl, Hanson Dodge Creative Track: Brands Location: Salon D Discover digital commerce trends and strategies, and learn how and where consumers are engaging and purchasing. This seminar will provide insights on how brands can inspire consumers and drive growth in a multi-touch, omnichannel world.

Patents 101 – Utilizing In-House Resources for Strong Patent Filings

Presenter: John Russell, AHMRT Track: Brands Location: Salon A This presentation is directed to actions outdoor gear and apparel companies can take to establish strong protection not only for individual products but also product lines. Topics will cover utility and design filings, and how to evaluate foreign filing decisions and consider alternative types of protection including utility models.

Leveraging the Cloud to Help Run Your

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Business Without Breaking a Sweat

Presenter: Speaker: Rufus Lohmueller / 360 Cloud Solutions – NetSuite Solution Provider Track: Sponsored Location: Deer Valley Salon Learn how to leverage cloud technology for your outdoor business from an expert with 25+ years of experience helping businesses use technology to translate success. Gain insight on how the outdoor industry is relying on the cloud to manage lead-to-cash, manage inventory, distribution and engage their customers everywhere.

and product coverage.

Programmatic Direct Mail: Making an In-Home Impression in The Digital Era

Presenters: Lewis Gersh, PebblePost Track: Sponsored Location: Deer Valley Salon What is beyond email and banners for selling skis and cycling gear? Digital is permeating traditional marketing with amazing results. Personalized, relevant physical impressions keep your brand top of mind even when consumers are not online.

1 – 2 P.M. 11 A.M. – 12 P.M. The Playbook for Live Video Product Education

Presenter: Speaker: Fritz Brumder, Brandlive Track: Brands Location: Salon A Join this session to learn how to elevate your training programs with the most engaging content in the industry, live video broadcasting. With an exciting new product release at Outdoor Retailer, Brandlive has your playbook to own your audience and build educational programs that scale.

Get the Most Out of Media at Outdoor Retailer

Presenters: Chip Smith, SOAR Communications; Kristin Hostetter, SNEWSnet.com and O.R. Daily; Sean McCoy, Gear Junkie and moderator Kate Lowery, Outdoor Retailer Track: Brands Location: Salon D Moderated by Kate Lowery, Director of PR for Outdoor Retailer. This session will start by briefly covering tools and resources available to brands exhibiting at Outdoor Retailer, helping them successfully engage with media before, during and after the show.

The session will then turn to experts in the world of media, who will each share their point of view about how best to share your brand story, build relationships and get brand

Sales Reps Then, Now & Tomorrow: Opportunity, Uncertainty and Necessity

Presenter: Brad Werntz, New Normal Consulting Track: Brands Location: Salon A For 22 years, Brad ran one of the most innovative sales agencies in the outdoor industry. In 2013 he shut it down and wasn’t the only rep to hang it up.

Other reps have gone, too. What can we learn?

In this time of uncertainty, what’s the opportunity, and what are the risks? The state of reps today points to the future for many tomorrows.

Making Each Interaction Count - Marketing in Micro-Moments

Presenter: Marie-Josee Legault, Origin Designs + Communications Track: Brands Location: Salon D In purchasing a product or planning a visit to your store, your consumers are doing more and more smaller, shorter research sessions over many connected moments on mobile and desktop throughout the day.

This session will explore how you should be evolving your content marketing to keep pace with this change.

Taking the Lead: What the Outdoor Industry is Doing to Address

Flame Retardants

Presenters: Neal Cohen, Neal Cohen Law; Commissioner Anne Marie Buerkle, Consumer Product Safety Commission and moderator Andrew Pappas, Outdoor Industry Association Track: Brands Location: Deer Valley Salon The outdoor industry has a unique voice when it comes to monitoring what is in outdoor gear and the impacts on consumers and the environment. Come and learn about the use of flame retardants, what the industry is doing to keep ahead of the curve and what is happening at the regulatory level that could impact your business.

The Birth of Bunulu: Bringing the Outdoor Coastal Experience to Life

Presenters: James Farnell, Little Track: Brands / Marketing Location: Salon D Beall’s Department Store wanted to launch a new brand coinciding with their 100 year anniversary. Thus Bunulu was born. From concept to research, focus groups, brand naming and strategy through design and visual merchandising, Bunulu was brought to life to embody our connection to the water. We’ll explore the unique story of how the of the store is built upon engagement with the community.

events & happy hours

Canyon. A separate group will head out on foot around SLC and will be a mixture of trail and road routes.

Look for the Chamois Butt’r tent. RSVP so that we can be prepared with coffee, croissants and nutritionals compliments of GU Energy Labs and swag from Chamois Butt’r! There will also be a giveaway presented

by Garmin! Arrive early to sign in and complete your waiver. Must bring or rent your own bike. RSVP at: chamoisbuttr.com/rsvp

THE CONSERVATION ALLIANCE BREAKFAST 7 - 9 a.m.

Mariott City Creek Florian Schulz is a conservation photographer and advocate for the preservation of wild habitat.

Florian immerses himself in an environment for several weeks at a time, studying wildlife behavior and interaction. His multi-media presentation weaves stories and images from his new book The Wild Edge, which reveals the great Pacific seam of North America.

From the Baja peninsula through the coves and breaks of California and the bays and inlets of the Pacific Northwest, to the deep forests of British Columbia and the icy realm of polar bears in the Beaufort Sea of Alaska, the west coast of North America provides a life-sustaining corridor of great energy.

Florian’s photographs have appeared in international publications, including National Geographic, BBC Wildlife and GEO. The Conservation Alliance Breakfast is open to the public, so bring a friend.

TEXBASE NEW RELEASE LAUNCH PARTY BUTT’RD UP MORNING RIDES & RUNS PRESENTED BY CHAMOIS BUTT’R AND GU ENERGY LABS 6:30 - 8:30 a.m.

600 S and Main Join us for a morning ride and/or run before OR Show hours. We will depart at 6:30 a.m. from 600 S and Main, catty-corner from the Grand America, for an easy-moderate pace ride up and back Emigration

7:30 a.m. - 4 p.m. #62028 Texbase will be hosting an all-day New Release Launch Party in the Amethyst Room at the Marriott City Center across from the Salt Palace. Stop by the TEXbase Booth and pick up an invite to the 7:30 a.m. Breakfast Overview of TEXbase or the 12:30 p.m. Lunch and Learn. Or take a deeper dive at one of our afternoon sessions: Materials (2

p.m.) or Testing (3 p.m.)

BUILD YOUR OWN BREAKFAST 9 - 10 a.m. #PV1187 Kick off your morning with a build-your-own oatmeal bowl with OMEALS.

VASQUE PANCAKE BREAKFAST 9 a.m. - 10:30 a.m. #12001 Breakfast is paramount in setting yourself up for a solid day on the trail, so we’ve got Sturdiwheat Pancakes to set you up for a solid day at OR.

POWER ON BREAKFAST 9 - 11 a.m. #8008 Got a hangover? We have the cure. Roll on over to Backpacker’s Pantry for a Mountain Standard Foods Power Pancake with grass-fed butter & a shot of Bulletproof style coffee to start your day right. So much better than “the hair of the dog.”

CRAGHOPPERS “WHERE IN THE WORLD IS CRAGS” DAILY CONTEST 9 a.m. - 6 p.m. #36189 Each day of the show, Craghoppers will exhibit a different image from notable destinations around the world. Show attendees are asked to come by the booth to fill out their contact info and guess the location pictured. Each afternoon, during the daily Craghoppers’ Gin & Tonic Happy Hour, two randomly chosen winners will receive a NosiLife Goddard Shirt and a National Geographic Coffee Table Book. In addition, a grand prize winner will be chosen on Friday to receive a 2017 National Parks Pass and Nat Geo CompressLite Jacket.

SUMMER ADVENTURE SCAVENGER HUNT 9:30 a.m. - 3 p.m. #PV 1172 Join Setton Farms, Fits socks, Threads 4 Thought, Munkees, Ace Camp, Campfire Meals and HEKA Energy Drink for a Summer Adventure Scavenger Hunt. From 9:30 a.m. Day 1 until 3 p.m. Day 3, stop by any of

FOCUS STRENGTH AIM BALANCE ENDURANCE ACCURACY CONFIDENCE GENESIS In 2016, over 2 million kids ages 10-17 participated in the National Archery in the Schools Program with Genesis® – the official bow of NASP. Don’t miss the opportunity to capitalize on this huge and fast-growing sport. To learn more about how archery is another great way to enjoy the outdoors, go to genesisbow.com.

Visit us at the Outdoor Retailer Show, Booth PV3273.

All Genesis bows are handcrafted in Sparta, Wisconsin. U.S.A.

SCHEDULE the vendors’ booths to get your scavenger hunt card marked, and follow each brand you visit on your preferred social media. Participants must visit at least 4 vendors and return their cards to any vendor by 3 p.m. Day 3 to be entered to win an awesome Summer Adventure Prize Pack with gear from each brand! One winner will be notified via email and will announced on Saturday at 12 p.m. on Setton Farms’ social media.

Swing by any of the booths for your chance to win!

WHAT WOULD SKURKA PACK: EASTERN WOODLANDS 10 - 10:30 a.m. #24016 Renowned long distance hiker and Sierra Designs ambassador Andrew Skurka goes through his pack to show his personal trail essentials.

This clinic will focus on gear tailored to hiking the woodlands of the east.

WOOD CARVING DEMO WITH DAVE CANTERBURY 10 - 11 a.m. #40 Morakniv ambassador and survival expert Dave Canterbury shows off his skills with a blade during a wood carving demonstration. Learn from the best!

ADIDAS OUTDOOR ATHLETE SIGNING 11 a.m. - 12 p.m. #1009 Join adidas Outdoor team members Chantel Astorga, Ben Erdman, Kevin Jorgeson, Jess Roskelley, Ben Rueck, Pamela Shanti Pack, Michael Silitch and Nina Williams for a poster signing.

ARTIST POSTER SIGNING & LIMITED EDITION NATIONAL PARKS SHOWCASE RAFFLE – FUNDRAISER FOR NATIONAL PARK FOUNDATION 11 a.m. - 2 p.m. #36155 Yakima has teamed up with artist Adam Haynes on an extremely limited-edition (only 10 produced) ShowCase cargo box, which features national park-themed

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artwork. Come by to see the box and purchase a limited-edition poster featuring the artwork. Adam will be signing posters. Each poster is a $10 donation, with proceeds donated to the National Park Foundation. Anyone who comes by and purchases the poster is entered to win the limited-edition ShowCase.

MEET ACCLAIMED AUTHOR AND AXE DESIGNER, DAVE CANTERBURY 11 a.m. - 12 p.m. #BR317 Stop by Hults Bruk to learn the art of felling trees the traditional way. Dave Canterbury, acclaimed wilderness skills instructor, blacksmith and New York Times bestselling author, will share his experiences and answer questions about the new Hults Bruk American Felling Axe.

NIKWAX FLOATING SLEEPING BAG 12 - 1 p.m. #26044 Not all hydrophobic down is created equal. See Nikwax float a person in a sleeping bag filled with Nikwax Hydrophobic Down across the SUP tank.

EDELWEISS USA ATHLETE POSTER SIGNING 2 - 3 p.m. #10007 Come meet Edelweiss USA athletes Pamela Shanti Pack and Angela VanWiemeersch, two world renowned rock climbers. They will be signing posters at the Liberty Mountain Booth.

KRISSY MOEHL BOOK SIGNINGS 2 - 3 p.m. #140 Krissy will be at the Ultimate Direction booth on Thursday at 2 p.m. to sign and chat about her book; Running Your First Ultra: Customizable Training Plans for Your First 50K to 100-mile Race.

MORAKNIV PRESENTS BUSHCRAFTING BASICS WITH DAVE CANTERBURY 2 - 3 p.m. #40 Survival expert and New

York Times bestselling author Dave Canterbury takes you through the basics of fire starting and putting together an EDC for your next backcountry trip. Take a peek into his bag for a look at his personal essentials.

CELEBRATION CAKE, THOMAS BATES 2:30 - 4 p.m. #20014 Take a break and celebrate with Thomas Bates and T.B. Phelps with cake and coffee. Celebrate their 45th show. Check out the new, metal-free Thomas Bates belt collection and new men’s leather footwear and bags from T.B. Phelps. Pick up your Friends & Family 20% Off Card.

DOGS IN BOGS 2:30 - 5:30 p.m. #30169W Get some puppy love and comfort at the BOGS booth!

Dogs will be available for adoption through Pupplies For Adoption and BOGS will pay the adoption fee.

BOOK SIGNING WITH HANS FLORINE AT OUTDOOR RESEARCH 3 - 5 p.m. #17027 On the Nose book signing and Q&A with Hans Florine, from 3 - 4 p.m. followed by happy hour from 4 - 5 p.m.

Hans and Executive Director of the Access Fund, Brady Robinson, will be on hand to chat about all things climbing and access related.

Beer and books sold will benefit the Access Fund.

HI-TEC X BCBC X MICHELIN EVENT 4 p.m. #32149 Stay on the straight and narrow with Hi-Tec, Michelin, and Base Camp Brewing Company to help support AHS in their mission to keep America hiking.

Join Hi-Tec, Michelin, and Base Camp Brewing Company in supporting SPLASH and the American Hiking Society. Donate $5 for a party cup, a beer on Base Camp Brewing Company, and give a healthy legacy for future generations to come! All proceeds benefit SPLASH and the Amer-

ican Hiking Society.

BOOK SIGNING OF A GRANITE GUIDE 4 - 5 p.m. #10007 Authors Nathan Smith, Andrew Burr, and Tyler Phillips of the new guidebook “A Granite Guide – Ferguson to Lone Peak” will be at the Liberty Mountain Booth at 4 p.m. on Thursday. A Granite Guide covers granite as well as limestone and quartzite climbing in the Salt Lake Area and will be available for purchase at the booth.

COME CHILL WITH MOJI – HAPPY HOUR 4 - 5 p.m. #BR306 Enjoy an ice cold beer & ice massage with Moji’s Curve PRO, Foot PRO and Mini PRO recovery tools.

Relax and unwind with a chilled massage after a busy day of walking the show. Trust us, your feet will thank you. #itsMojiTime

COMFORT FOOD REVIVAL 4 - 6 p.m. #8008 Marlon Brando, Skyline Chile, Coca-Cola, Backpacker’s Pantry, PBR… what do these all have in common?

They are American Classics! Come by the ever popular Backpacker’s Pantry booth to get your free bandanna (while supplies last) and sample our three new American Classic entrees.

LEATHERMAN AND LEDLENSER HAPPY HOUR 4 - 6 p.m. #7041 Free beer for all and Free Miir Tall boys for the first 120 attendees. The Leatherman tool and headlamp sale starts at 4 p.m., accepting credit card and cash and benefitting The Conservation Alliance. Meet founder Tim Leatherman and have him sign your own multitool or buy one during happy hour. Ledlenser NEO: $10; Leatherman Signal: $50; Leatherman Tread — stainless steel: $80; Leatherman Tread — black: $100

LIVE MONUMENTAL HAPPY HOUR 4 - 6 p.m.

#32183 Keen’s Live Monumental Happy Hour will be on Days 1 - 3. Free beer with the purchase of a $5 Klean Kanteen can. Proceeds benefit Keen’s Live Monumental Partners: Friends of NV wilderness, Oregon Natural Desert Association, California Wilderness Coalition, West Virginia Wilderness Coalition, Idaho Conservation League.

MEET JASON SCHWARTZ, SURVIVAL EXPERT 4 p.m. #33039 Meet survival expert Jason Schwartz, who recently authored two new survival guides: “Medicinal Survival Plants of the Rocky Mountains,” and “Edible Survival Plants of the Rocky Mountains.” Get a free copy and enjoy a beer at Waterford Press, which is also giving away a free Guide of the Day each morning. Thursday’s book is “Animal Tracks.”

Friday’s will be “Knots.”

ANTON KRUPICKA AND JARED CAMPBELL AUTOGRAPH SIGNING 5 - 6 p.m. #16027 Stop by the La Sportiva booth at OR Summer Market on the second night of the show for happy hour and meet La Sportiva athletes Anton Krupicka, and Jared Campbell! Win prizes and get signed posters from Anton and Jared.

COAST HAPPY HOUR 4 - 6:30 p.m. #28045 Donate $10 to receive a Coast HP1 Focusing Flashlight and a pint of beer in a souvenir cup. All proceeds go to USX, a nonprofit that raises awareness for PTSD with veterans through Nexus Expeditions and Research Initiatives.

GRANITE GEAR’S ‘ARE YOU SMARTER THAN A POLAR EXPLORER?’ WITH ERIC LARSEN 4:15 p.m. #36135 Enjoy beer in the booth and test your icy knowhow as Polar Explorer Eric Larsen puts you to the test.

The wisest winter explor-

ers will win Granite Gear backpacks and more!

CORDURA BRAND HAPPY HOUR 4:30 - 6 p.m. #39213 Discover what it takes to be #CORDURATOUGH. It’s more than just a mindset. Join us for shrimp and beer on Thursday at the CORDURA Brand booth.

SAVING TRAILS SINCE ’76 4:30 - 6 p.m. #24011 Join us to celebrate 40 years of American Hiking Society! Beer served @ 4:30 p.m. and raffle at 5:15 p.m. $10 = 5 raffle tickets + Klean Kanteen INSULATED tumbler filled with FREE BEER! Discounted presale raffle tickets, 10 for $5! On sale at participating booths: Adventure Medical Kits #5017, Menasha Ridge Press #32090, Klean Kanteen #3009 Amazing raffle prizes: Tent from The North Face, Therma-Rest mattress, backpacks from Osprey, High Sierra and REI, shoes from Hi-Tec, LOWA and Merrell, Leki poles, a Klean Kanteen growler and much more!

Additional raffle tickets will be on sale during the happy hour for $1/ticket.

AVEX / POW HAPPY HOUR 4:30 - 6 p.m. #17037 Avex and Protect Our Winters (POW) will be hosting a joint “whiskey and wine” happy hour at the Avex booth on Thursday. Avex and POW athlete, Angel Collinson will be signing posters during this time.

Drinks will be distributed in custom insulated Avex rocks glasses. All proceeds go to Protect Our Winters.

BAGS AND BREWS 4:30 - 6:30 p.m. #17041 Join High Sierra for Happy Hour while supporting a good cause. With a $5 donation, participants will receive a flask and raffle ticket for a chance to win a Karadon Hiking or Hydration pack. All proceeds benefit The CITYPAK Project.

introducing the new

STABILIZER F I t N E s s

s E r I E s

Fe e l t h e s u p p o r t o f S o c k w e l l ’ s n e w Stabilizer Fitness Series inspired by athletic taping.

Increases circulation Reduces fatigue Promotes natural shock absorption Blister resistant

FEEL BETTER IN STYLE.

cRafTEd in ThE uSa

B o oT h n o . 32124

SCHEDULE FARM TO FEET NC BBQ AND SUNSHINE HAPPY HOUR 4:30 - 6 p.m. #BR621 Visit NC and Sunshine Beverages to help us celebrate the North Carolina outdoors and our new Mountains-to-Sea Trail collection with some famous Skyline BBQ, Sunshine cocktails and beer. Grab a slider and a drink and win some NC prizes from Astral footwear, ENO, The Avett Brothers, Farm to Feet and more.

HAPPY HOUR FOR HABITAT! 4:30 - 6 p.m. #30039E Stop by when Reliance hosts a beer event at their booth; all donations will be accepted to further support Habitat for Humanity and their efforts across North America. Be sure to enter our raffle for Friday’s event, and your chance to win!

HAPPY HOUR WITH JO AND GOOD TO-GO 4:30 - 6 p.m.

#26027 Come find your Freecountry at the Johnson Outdoors Happy Hour, featuring games and cooking with Chef Jennifer Scism & David Koorits of Good To-Go. Stop by for some great food and Freecountry fun!

HAPPY HOUR WITH STANLEY 4:30 - 6 p.m. #14001 Stop by the Stanley booth for happy hour and buy a Vacuum Pint for just $10, with proceeds going to Big City Mountaineers.

MYSTERY RANCH/ACCESS FUND STEIN PARTY 4:30 - 6 p.m. #1001 Join Mystery Ranch for a German Stein party (to celebrate our new Stein 62 backpack). We’ll be filling commemorative Steins with German beer and raffling off climbing gear and rad swag to raise funds for the Access Fund. 100 percent of proceeds will be donated to the Access Fund.

NATIVE EYEWEAR HAPPY HOUR 4:30 - 6:30 p.m. #17040 Donations to Leave No Trace Center for Outdoor Ethics will be accepted in exchange for a custom pint glass and three chances to win a pair of Native Eyewear shades at the end of each happy hour.

Live music from local Salt Lake City Band, Hectic Hobo.

OIA HAPPY HOUR AND GIVE BACK BADGE CELEBRATION 4:30 - 6 p.m. #BRL200 OIA and Outdoor Foundation are celebrating offsetting our inside time via the Give Back Badge. We’re pouring the beer so BRING YOUR MUG! If you bought a Give Back Badge (or do here) you’ll get a raffle ticket for prizes from our Made In America Showcase and more. Music, free beer and gear…what more could you want? Don’t forget – bring your own mug or something to hold your beverage because we are

not using paper or plastic.

Learn about the Higg Index, have your outdoor industry job counted and get to know OIA. We want you here.

“SIPPIN’ WITH SASQUATCH” 4:30 - 6 p.m. #4011 Join Osprey and Leave No Trace for “Sippin’ With Sasquatch”. Pack sales benefit LNT. Gin provided by Big Gin, Giant Jenga and more will add to the spectacle.

THERM-A-REST CELEBRATES AMERICAN HIKING SOCIETY’S 40TH ANNIVERSARY 4:30 - 6 p.m. #24011 Help us celebrate the American Hiking Society’s 40th Anniversary. Don’t miss the raffle at 5:15 p.m. Proceeds benefit Big City Mountaineer.

TIMBUK2 HAPPY HOUR: BOURBON & SPRINTS 4:30 - 6 p.m. #30000E Zoom, zoom. How fast can you pedal? Join Timbuk2

New Sea Eagle® QuikRow™

Turns Kayaks & iSUPs Into Rowing/Fishing Machines Visit us at Outdoor Retailer Booth #34105

QuikRow™ shown on a Sea Eagle® NeedleNose™ 126

The new Sea Eagle® QuikRow™ transforms most inflatable kayaks and iSUPs into rowing machines.

The fixed frame rower attaches in 60 seconds and is perfect for workout enthusiast and anglers.

With the 2 included oars and optional Scotty® Rod Holders, you can get to a great fishing spot quickly, drop your oars and cast away. Or row for miles with ease.

SeaEagle.com Or 1-800-748-8066 M-F, 9-5 EST Ask For Free Catalog Sea Eagle Boats, Inc. 19 N. Columbia St., Dept. S2086B, Port Jefferson, NY 11777

Join us on /SeaEagleBoats

/SeaEagleBoats

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OUTDOOR RETAILER DAILY

QuikRow™ works with all Sea Eagle® iSUPs and most Sea Eagle® kayaks. Also will work with almost any other inflatable SUP or kayak.

Pictured with optional Scotty® Rod Holders and Foot Rest.

• Adjustable fixed rowing frame.

• Deluxe cushion swivel seat.

• Four part 7’10” oar set w/ oarlocks & pins • Adjustable quick attach EZ-lock cinch down straps • Weighs just 20 lbs.

for a rad gold sprints event + tasty bourbon cocktails. Prizes & booze, what’s not to love?

TRAVELCHAIR’S PARTY FOR PEAK 7 4:30 - 6 p.m. #32039 Join TravelChair in supporting Peak 7 Adventures in providing first-rate outdoor adventure experiences for youth. Come by the booth and score a bestselling Joey Chair for just $30 (65% off retail) with all proceeds benefitting Peak 7. Want more?

TravelChair’s serving free beer to all, and the first 48 guests will receive a free pint glass from Peak 7 and TravelChair. A few lucky guests will also win Peak 7 t-shirts.

UCO CREATURES OF THE NIGHT SOCIAL 4:30 - 6 p.m. #40 Helping you #StayLit with free beer and deep discounts on new UCO lanterns and headlamps, with proceeds going to the Big City Mountaineers. UCO People ambassadors will be on hand to provide entertainment and share their amazing stories.

BEER 30 5 - 7 p.m. #32128 Purchase a LOWA Pint Glass filled with beer for $5. All proceeds go to Big City Mountaineers for their urban youth program.

COTOPAXI’S FIRST BRICK & MORTAR STORE: INDUSTRY OPEN HOUSE HAPPY HOUR 5 - 7 p.m. #PV2245 We’re excited and proud to announce the opening of our first brick and mortar in our hometown of Salt Lake City.

We’re launching during our favorite tradeshow so that we can celebrate along with leading professionals in the outdoors industry. Please join us at 74 S Main St. for the launch with free drinks, giveaways and much more.

CRAGHOPPERS GIN & TONIC HAPPY HOUR 5 - 6 p.m. #36189 We will cheers to travel and adventure with fine, traditional English gin and tonics

as well as assorted snacks.

KOKATAT 45TH ANNIVERSARY HAPPY HOUR 5 - 6 p.m. #33059 Raise a glass with Kokatat in celebration of their 45 years of keeping paddlers dry. Come grab a beer in a commemorative pint glass and check out Kokatat’s latest gear.

OBOZ BEER PARTY CELEBRATES ONE MILLION TREES PLANTED 5 - 6 p.m. #BR401 Oboz plants a tree for every pair of shoes sold, and they are toasting a big milestone– a million trees planted.

Free beer for all and come early for a free beer mug!

TRAVELER GUITAR JAM SESSION 5 - 6 p.m. #10007 Stop by the Liberty Mountain Booth to jam with us on our Traveler Guitars. Show us your stuff in the jam sesh, and enter the drawing to win a guitar of your own.

GREEN GURU GEAR’S 7TH ANNUAL OUTDOOR RETAILER CRUISER RIDE 6:30 - 7:30 p.m. #148 Join us for our 7th Annual Cruiser Ride around Salt Lake City. Bikes will be available for those without. Start at the Salt Palace and end at The Impact Hub for the Salty Ball.

THE SALTY BALL 7 - 11 p.m. #148 Join us for a fantastic night at The Impact Hub, 150 state St, for live music from local band Folkhogan, drinks and a silent auction to benefit Leave No Trace.

Come by Green Guru’s booth #148 for an invitation.

free stuff & donations GOOD MORNING OR 7:30 - 11 a.m. #10051 Honey Stinger will be sampling all three flavors of its Gluten Free Waffles, Salted Caramel, Cinnamon

SCHEDULE and Maple, at Good Morning OR on August 3 - 6.

Coffee from Kicking Horse will also be provided.

COFFEE + CAPPUCCINOS 9 a.m. - 4 p.m. #30169W Kick-start your entire day (breakfast, brunch, lunch and afternoon) with free coffee and cappuccinos at the BOGS booth!

FREE CUSTOMIZED REFLECTIVE T-SHIRTS 9 a.m. - 4 p.m. #PV3113 The first 25 retailers or their buyers who visit Brilliant Reflective booth will get five free, custom performance T-shirts with their store’s logo heat-transferred onto the front. Bonus points for bringing a memory stick or a URL link with the shop’s high-res logo image.

The free shirts will be distributed after the show.

30TH ANNIVERSARY GIVEAWAY 9 a.m. - 5 p.m. #120 In celebration of its 30th anniversary, SOG Knives & Tools will randomly give away 15 multi-tools and 15 backpacks every day.

Drop off a business card at the SOG booth to enter.

Products shipped to win ners after the show.

FREE COPIES OF STACKPOLE’S LEAVE NO TRACE BOOK 9 a.m. - 5 p.m. #12050 Stop by the booth for a free copy of Stackpole’s Leave No Trace book anytime on Thursday during the show, while copies last.

MEET BRAVE BEAUTI ARTIST + FREE GIFT! 9 a.m. - 5 p.m. #PV2265 Come visit Sakroots and meet Brave Beauti artist Barbra Ignatiev, who will live paint our newest print.

Retailers leave with a complimentary Sakroots tote (while supplies last).

WENZEL’S GREAT AMERICAN SLEEPING BAG GIVEAWAY 9 a.m. - 5 p.m. #10026 Come by and enter to win a

great Made in the USA sleeping bag. All citizens of the world and global travelers are encouraged to enter.

You don’t have to be American to want to camp out and stargaze in a cozy American-made bag! We’re giving away one each show day.

BALEGA $5 SOCK SALE TO BENEFIT THE UNIVERSITY OF UTAH BURN CAMP PROGRAM 9 a.m. - 6 p.m. #32150 Balega will be selling its MOHRINO VTech Enduro quarter and crew length socks for $5/pair throughout the duration of the show. All proceeds will benefit the University of Utah Burn Camp programs.

CHACO FUNDRAISER BENEFITTING CAMBER OUTDOORS 9 a.m. - 6 p.m. #32136 Chaco Flips for men and women available for only $20 at the Chaco booth.

All proceeds donated to Camber Outdoors.

WEAR BENEFIT SALE 9 a.m. - 6 p.m. #12027 Buy a pair of underwear and help battle Zika. Proceeds will go to World Vision’s Zika Outbreak Response—protecting up to 2 million beneficiaries in the five most affected countries. Be a part of protecting women and children in the most vulnerable communities of Latin America and the Caribbean.

Men’s and women’s styles range from $10 - $15.

FARM TO FEET SOCK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #BR621 Farm to Feet is selling lightweight Merino Wool Franklin Camp Crew sock to benefit The Conservation Alliance.

FRESHLY BREWED PRODUCT TO PROJECT 9 a.m. - 4 p.m. #VO2280 Join us daily for a pour of Counter Culture Coffee.

Free pour with your purchase* of our NEW MiiR 8 oz.

vacuum insulated tumbler ($10) or BYOC for $1. All proceeds will fund a clean water project. *Tumblers available while supplies last.

FRIENDS & FAMILY 20% OFF 9 a.m. - 6 p.m. #20014 Stop by and pick up your Friends & Family 20% Off Card for online shopping at Thomas Bates and T.B. PHELPS. Check out leather and fabric belts by Thomas Bates and men’s leather shoes and accessories by T.B. PHELPS. The family-owned and operated store is celebrating their 45th OR Show.

ICEBREAKER MERINO WOOL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36149 Icebreaker is selling Tech Lite short sleeve crews to benefit The Conservation Alliance.

IBEX MERINO OD HEATHER T AND SOCK SALE TO BENEFIT THE

CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #39197 Ibex is selling its favorite men’s and women’s Merino OD Heather T and its 100% Merino wool socks, while supplies last. All proceeds benefit The Conservation Alliance.

LA SPORTIVA TANK SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #16027 La Sportiva is selling its Men’s Astroman Tank and Women’s Desert Tank to benefit The Conservation Alliance.

LUCY SAMPLE SALE SUPPORTING CAMBER OUTDOORS 9 a.m. - 6 p.m. #PV2051 Get great deals at Lucy’s sample sale. Cash only.

All proceeds donated to Camber Outdoors.

#BALEGATRACKS STEPS CHALLENGE 9 a.m. - 6 p.m.

#32150 Balega is hosting a steps contest for OR Summer Market attendees from August 3 through August 5. To participate, track your step count as you navigate the Salt Palace, and share it on social media with #BalegaTracks. Each day, two winners will be selected at random to receive giveaway prize packages from Implus brands including FuelBelt, Sof Sole, Yaktrax, Trigger Point, DryGuy and Balega.

MICROBAN’S FRESH BAR EXPERIENCE 9 a.m. - 6 p.m. #250-109 Join the Microban “Fresh Bar” experience — smell materials treated with Microban antimicrobial and odor capture technologies versus non-treated materials. Between 11:30 a.m. and 1:30 p.m., Fresh Bar participants are treated to a fresh, made-to-order salad, while supplies last. Microban also challenges attendees to take home a Rogers insole treated with Micro-

DAILY GIVEAWAYS AND PRO DEALS 9 a.m. - 6 p.m. #5042 Drop a business card and win! Daily giveaways of women’s activewear for climbing, hiking, running and more. You do not have to be present to win. Plus, 60 percent Off Pro Deals to shop our premium, US-made apparel online.

DRESS LIKE A PRO WITH MOUNTAIN KHAKIS! 9 a.m. - 6 p.m. #18009 NEW MK Shop Shirts for guys & gals customized with your name. These $25, limitededition shirts are OR summer market exclusives. Available Days 1 - 3, while supplies last. All proceeds benefit Camber Outdoors.

EAGLE CREEK CARGO HAULER DUFFEL SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #24017 Eagle Creek is selling extra durable, water-repellent Cargo Hauler Duffel to benefit The Conservation Alliance.

EXOFFICIO UNDER-

VISIT US AT BOOTH #39142 FOR A FREE UV SUN PROTECTION SHIRT AUGUST 4, 2016 DAY 2

95

SCHEDULE ban, and compare it to their own insole after a few wears, while supplies last. Please share #stopthestink.

PHOENIX MULTI-TOOL SALE TO SUPPORT AMERICAN HIKING SOCIETY 9 a.m. - 6 p.m. #5017 The Phoenix is the most innovative multi-purpose fire starting tool on the market that incorporates 8+ survival tools into one small pocket knife-sized tool. Support American Hiking Society and pick one up for $15. While supplies last.

PRIMALOFT HOSTS THIRD ANNUAL COAT SWAP 9 a.m. - 6 p.m. #40043 Retailers are invited to bring gently-used outerwear in exchange for a PrimaLoft Active Vest, featuring the latest technology – Gold Insulation Active with fourway stretch. Redeemable while supplies last. Benefits Volunteers of America, Utah.

RUFFWEAR QUENCHER CINCH SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #34073

Ruffwear is selling its Quencher Cinch multi-use fabric bowl to benefit The Conservation Alliance.

SAXX UNDERWEAR SALE TO BENEFIT THE CONSERVATION ALLIANCE 9 a.m. - 6 p.m. #36170 SAXX Underwear is selling assorted styles of men’s briefs and boxer briefs to benefit The Conservation Alliance.

SOLAR OVEN GIVEAWAY & TREATS BY SUNFLAIR 9 a.m. - 5 p.m. #PV3350

Enter to win a Sunflair durable, lightweight solar oven for outdoor excursions and grab yummy sun-baked treats like avocado chocolate chip cookies (while supplies last).

See demos on easy solar oven cooking and baking.

a free gift and enter the raffle to get your TripLit OLED Light with Solar Charger, the world’s first portable and rechargeable organic LED (OLED) Light.

VASQUE TRUST ON THE TRAIL MIX

11 a.m. - 6 p.m. #BR 417 Darn Tough brings a taste of Vermont to Utah – get a delicious (and free) Maple Bacon Creamee. Available every day – or until the goodness is gone.

9 a.m. - 6 p.m. #12001 Karma can come in handy when things get sketchy on the trail. Instant Karma can be found by mixing up your own trail mix and making a $5 - $10 donation to Parks4Kids, with Vasque matching all proceeds.

WILDERNESS PRESS BOOK SALE AND SIGNING TO BENEFIT THE CONSERVATION ALLIANCE PURE NATURAL ENERGY

NEW!

Gluten Free Waffles and Snack Bars

honeystinger.com

Photo: Noah Wetzel

Organic Stinger Waffles Gluten Free Organic Stinger Waffles Organic Energy Chews Snack Bars Protein Chews Protein Bars Energy Bars Energy Gels

9 a.m. - 6 p.m. #32090 Join Wilderness Press for a sale and signing of the book Fixing Your Feet to benefit The Conservation Alliance.

BROOKS SPORTS SALE TO BENEFIT THE CONSERVATION ALLIANCE 10 a.m. - 3 p.m. #36197 Brooks Sports is selling its men’s and women’s Ghost 9 running shoes and all proceeds benefit The Conservation Alliance.

FREE POLAR BOTTLE CAP SWAP 10 a.m. - 6 p.m. #BRL224 Bring your Polar Bottle Sport to upgrade your cap to the new ZipStream High Flow Cap.

PATAGONIA WORN WEAR REPAIRS 10 a.m. - 5 p.m. #13027 Delia, the Worn Wear Wagon will be at OR offering free repairs on your busted gear.

You can also learn to fix your own gear because as individual consumers, the single best thing we can do for the planet is keep our stuff in use longer. Repairs are not exclusive to Patagonia gear. No luggage or shoes.

TRIPLIT PRIZE 10 a.m. - 5 p.m. #PV1289 Drop by the ALKILU booth daily for a chance to win

96

OUTDOOR RETAILER DAILY

FREE MAPLE BACON CREAMEES!

SUPERFEET SANDAL SALE FOR THE CONSERVATION ALLIANCE 12 - 6 p.m.

Outside the Salt Palace Superfeet sells its OUTSIDE Sandal to benefit The Conservation Alliance.

CASCADE DESIGNS FUNDRAISER BENEFITTING CAMBER OUTDOORS 2 - 5:30 p.m. #26015 Stop by Cascade Designs to pick up our featured product of the day, thePacktowl Luxe ($10) and the SealLine BlockerLite ($5). Cash only. All proceeds donated to Camber Outdoors.

YELLOW LEAF HAMMOCKS “RELAXATION STATION” + FRESHLY CRACKED COCONUTS 2 - 5 p.m. #VO2086 Yellow Leaf Hammocks is bringing that “vacation feeling” to the show floor. Join us for an afternoon energy boost at the Relaxation Station! Kick back in a “ridiculously comfy” hammock while you enjoy a freshly cracked coconut water.

Replenish your electrolytes, relax your feet and recharge for the evening ahead!

TOAD&CO SALE TO BENEFIT THE CONSERVATION ALLIANCE 3 - 6 p.m. #30051E Toad&Co is selling select men’s and women’s apparel to benefit The Conservation Alliance.

MAKE A DIFFERENCE WITH SHERPA ADVENTURE GEAR 4 - 6 p.m. #3000

Sherpa Adventure Gear will be selling scarves and men’s tees on August 3 and 4 to support the Paldorje Education Fund. The fund provides underprivileged Sherpa children the opportunity to attend school from elementary school through college. Since its inception in 2009, more than 25 students have received scholarships.

SHIRT SIGNING WITH SCARPA ATHLETES ALEX PUCCIO & SEAN MCCOLL 4 - 6 p.m. #3001 SCARPA athletes Alex Puccio & Sean McColl will be on hand to sign custom SCARPA tees.

Tees will be available for purchase and all proceeds from the event will be donated to a charity of SCARPA’s choice.

UNEEK SHOE SALE 4 - 6 p.m. #32183 Stop by KEEN’s booth for discounted purchase of the one and only UNEEK! $30 cash or card. All proceeds benefit Live Monumental parters: Friends of NV Wilderness, Oregon Natural Desert Association, California Wilderness Coalition, West Virginia Wilderness Coalition, Idaho Conservation League.

BASKETS FOR BIG CITY MOUNTAINEERS 6:30 p.m. #34156 Please join us for the 1st Annual Vibram Disc Golf Tournament at Park City Mountain Resort’s brand new disc golf course. The 9-Hole Tournament will kick off at the 10th hole. Register your team for only $25 per person.

All proceeds will benefit Big City Mountaineers, an organization that transforms the lives of under-served urban youth through wilderness mentoring expeditions that instill critical life skills. Dinner and drinks will be served once the tournament is over and prizes will be awarded to eligible participants.

SUBSCRIBE TO

SNEWS Contact Brian Bauer (bbauer2@ aimmedia.com) for all access.

Special Advertising Section

Product Zone

Introducing

The TOUGHEST No-See-Um Mesh New TOUGH-MESH:

· Stronger, snagresistant design for use in heavier brush, hiking, etc... · Silkier feel for ideal comfort · Superior protection · Bugbaffler exclusive

Patented technology • Chemical free bug protection 100% Made in USA

bugbaffler.com 800•662•8411 Visit us at booth PV1209

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

Heritage Bags

by Emmons Mfg. Co.

AMERICAN MADE

www.emmonsmfgco.com

BOOTH VO2098

Visit Us At Booth: 227!

SOFT BOARD Great For SUP Training

Fast, Challenging and Fun! Develop great performance-enhancing skills with this super challenging board.

ACTIVE OFFICE BOARD Active Life

Fitterfirst Soft Boards give a whole new dimension to balance training Advanced Board offers the sensation of floating on water with 3D movement.

Active Office?

www.fitter1.com 1-800-fitter1

Visit Liberty Mountain at Booth #10007 Barefoot but Better!

®

PV2309 public showers  airplanes  boardwalks  dorms  boats  beaches  pools  cruise ships  resorts  recrea5onal gyms  villas  camping  waterparks  backyard fun  and much more…

FLOPEEZE International (USA) Inc. www.flopeeze.com

✔ COMFORT ✔ CONVENIENCE ✔ MOBILITY

NO ARTIFICIAL FLAVORS OR PRESERVATIVES, REALLY. 4 Colorado Fruit Flavors, 2 Convenient Package Sizes 4 Ingredients or less - Including WHOLE fruit No Added Sugar 1 Year Shelf Life

WWW.FROODLES.COM

Wearable Lights www.g

Booth #

32094

o m o t i o n G E A R .com

Special Advertising Section

BONGO BOARD

®

It’s all about cooking to perfection, NOT burning beyond recognition.

HIKING FOOTWEAR CREATED FOR RAIN AND SHINE

EXPERIENCE THE DIFFERENCE

DURABLY WATERPROOF

ALL-AROUND BREATHABLE

FUEL BIGGER ADVENTURES AT BOOTH 26027

SURROUND® FOOTWEAR gore-tex.com/keepthepower © 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®.

Special Advertising Section

REMARKABLE GIFTS FOR CURIOUS EXPLORERS

Portable BBQ Suitcase

DISCOVER A WIDE COLLECTION OF UNIQUE AND FUNCTIONAL GIFTS FOR THE OUTDOORS, PICNIC, & TRAVEL.

BOOTH# PV3039 Only buyers! Present this ad at the booth for a FREE Cactus Pillow!*

THE FUTURE

DOESN’T

STINK

Microban has more anti-odor technologies than any other company in the world.

Come sniff for yourself just how fresh our innovations are by visiting our Fresh Bar.

VISIT BOOTH #250-109.

microban.com

KIKKERLAND.COM - BE CURIOUS - 800.869.1105 *Promo is limited to the first 20 buyers per day

©2016 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company.

Booth # BR 633

Red Rock Outdoor Gear

Special Advertising Section

Laser-cut MOLLE

See the full Red Rock Outdoor line of Gear packs at booth PV3230

Defender Pack Transporter Day Pack View the full line: www.rrog.com

rrog.com

1.800.342.4654

ONE OF A KIND

GOVISITFOR IT! US AT BOOTH PV2209

insoles-sorbothane.com 800-838-3906

THIS GUYS BACK IS KILLING HIM!!

SuperEye Products Co.

www.SuperEyeUSA.com

HE NEEDS A STRONGBACK CHAIR,

AND SO DO YOU.

Come feel how the brand new STRONGBACK Low Gravity chair can ease even this man's suffering back.

Booth BR634

SITTING IS BELIEVING

Email: Sales@SuperEyeUSA.com Tel: 1.877.436.7876

Special Advertising Section

Our Chairs are the most ergonomically comfortable and healthy portable chairs available anywhere - GUARANTEED. www.strongbackchair.com

SuperEye Products Co. is a leading designer and marketer of metal detectors; fish finders and hunting products, etc. in the world. We can provide quality products at the most Booth #PV3170 competive price.

EXPLORE

BEYOND YOUR LIMITS

Tech Deck:

INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY

Exo-TECH QUAD

Flyweight TECH

i i-Fit TECH

Kneecap Stabilizer

VISIT US AT BOOTH #40184 ROM-TECH

ZK-7 Knee support V-TECH

Melissa Arnot HA-1 Foot support

ZAMST.US 877-ZAMST.US

MASTHEAD

OUTDOOR RETAILER DAILY snewsnet.com

EDITORIAL

outdoorretailer.com VP, GROUP SHOW DIRECTOR

Marisa Nicholson

marisa.nicholson@outdoorretailer.com

EDITORIAL DIRECTOR

SALES DIRECTOR

khostetter@aimmedia.com

krista.dill@outdoorretailer.com

Kristin Hostetter EXECUTIVE EDITOR

Casey Lyons DEPUTY EDITOR

Elisabeth Kwak-Hefferan

Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

paul.dillman@outdoorretailer.com

ASSISTANT EDITOR

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

kcloos@aimmedia.com

ryan.johnson@outdoorretailer.com

CONTRIBUTORS

ACCOUNT EXECUTIVE

Kassondra Cloos Kelly Bastone, Aaron H. Bible, Jenna Blumenfeld, Eugene Buchanan, Corey Buhay, M.T. Elliott, Courtney Holden, Elizabeth Miller, Doug Schnitzspahn, Morgan Tilton INTERNS

Jackie Bannon, Danny Nelson, Carolyn Webber, Ryan Wichelns

Ryan Johnson Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com

DESIGN ART DIRECTOR

CONTENT DIRECTOR

Jennifer Holcomb

Mike Leister

jennifer.holcomb@outdoorretailer.com

ASSISTANT ART DIRECTOR

MARKETING COORDINATOR

PHOTO EDITOR

sarah.langston@outdoorretailer.com

Giovanni Corrado Leone Genny Fullerton PHOTOGRAPHERS

Michael Hanson, Louisa Albanese, Lauren Danilek CONTRIBUTING PHOTOGRAPHER

Sarah Langston

DIRECTOR OF PUBLIC RELATIONS

Kate Lowery

kate.lowery@outdoorretailer.com

Raymond Kang

Ben Fullerton / Caveman Collective

raymond.kang@outdoorretailer.com

GROUP PRODUCTION DIRECTOR

PRODUCTION/TRAFFIC MANAGER

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor GRAPHIC DESIGNER

Jackie Medina

SALES AND MARKETING SALES DEVELOPMENT DIRECTOR

Eric Henderson

ehenderson@aimmedia.com 307-690-2984 SALES MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Alicia Parsons

alicia.parsons@emeraldexpo.com DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

julie.freedman@outdoorretailer.com REGISTRATION OPERATIONS MANAGER kristen.novick@emeraldexpo.com OPERATIONS COORDINATOR

ACCOUNT REPRESENTATIVE

kristen.hartman@emeraldexpo.com

SALES ASSISTANT

Jennifer Hall

jhall@aimmedia.com 303-253-6419

Photo: Tim Kemple

Kristen Novick

Gregg Thayer

Sharon Burson

Apply online at thenorthface.com/careers

DIRECTOR OF OPERATIONS

gthayer@aimmedia.com 303-253-6149

sburson@aimmedia.com 970-485-0846

LIVE THE DREAM. JOIN OUR TEAM.

SENIOR ART DIRECTOR

to reserve your spot in the

Kristen Hartman

2017ORD WinterMarket

BRAND DEVELOPMENT DIRECTOR

Larry Harrison

larry.harrison@outdoorretailer.com RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL CONCIERGE

Kimberly Aguilar

kimberly.aguilar@outdoorretailer.com

contact:

OPERATIONS MANAGER EXECUTIVE CHAIRMAN

Efrem Zimbalist III PRESIDENT & CEO

Jamie Kelley

EVENTS OPERATIONS

Kara Knox

Andrew W. Clurman

kara.knox@outdoorretailer.com SPONSORSHIP OPERATIONS

EXECUTIVE VICE PRESIDENT, OPERATIONS

mallory.denny@ outdoorretailer.com

See whats new at booth PV3105.

We offer huge margins and free shipping on all show orders!

Mallory Denny

Patricia B. Fox

BILLING MANAGER

SENIOR VICE PRESIDENT, DIGITAL & DATA

sara.burns@outdoorretailer.com

Jonathan Dorn

sburson@aimmedia.com

jamie.kelley@outdoorretailer.com

EXECUTIVE VICE PRESIDENT & CFO

Brian Sellstrom

Sharon Burson

Sara Burns

VICE PRESIDENT, GENERAL MANAGER

Kent Ebersole

VICE PRESIDENT, FINANCE

Craig Rucker

AUGUST 4, 2016 DAY 2

103

The Hot Sheet / Day 2 GET SMART ON SHOPPERS

TUNE IN, TURN ON, DROP OUT

Demystify your customers at a breakfast session with NPD Group’s Sports and Leisure Trends team at 7:30 a.m. at Downtown Marriott City Creek.

1.

6.

LUNCH RUSH

SWEET DEAL

Down with digital! Join apparel brand Folk Rebellion (#VO2399), which urges people to unplug with its “Analog as Folk” and “Let’s Wander Where the Wi-Fi is Weak” tees.

7.

Get ’em while they’re cold: YETI (#40183) is selling its Hopper 30 cooler for just $150 (it normally goes for $350) at 2 p.m. Even sweeter: 30 percent of every purchase goes to the Conservation Alliance.

Sponsored by

PRO TIP

Cure a hangover.

HOW BUSY IS YOUR DAY?

VERY

NOT VERY

NOT AT ALL

MAKE A DIFFERENCE

8.

Save cash and reduce your environmental impact in one fell swoop by taking the #DontFeedTheLandfills pledge today at 3 p.m. at Downtown Marriott City Creek.

2.

Skratch Labs’ food truck is dishing up Asian-inspired rice bowls ($8) on Main Street starting at 10:30 a.m.

FOR THE BIRDS

REAL NORTH CAROLINA BBQ

3.

Farm to Feet is celebrating its North Carolina heritage with BBQ flown in fresh from its home state. Head to #BR621 at 4:30 p.m. for legendary BBQ from Skylight Inn.

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[THE ONE-HOUR INTERN CHALLENGE]

PLAID SHIRTS SPOT TED ON THE FLOOR

SWAG ME

9.

FREEBIES

4.

Flexfit (#39149) is whipping up customized hats—for free. Choose from four different styles.

NIGHT RIDERS

5.

Get rad on a MTB without leaving the Palace. Pop on a virtual reality headset at the LED Lenser booth (#4071) to watch pro riders tackle singletrack drops and jumps at dusk via 360-degree video.

10.

Swing by Mountain Hardwear (#26001) for a chance to win either a HyperLamina Spark 32 sleeping bag or a Scrambler RT 35 pack. Be there for the drawing at 3 p.m. to claim your prize.

VETS TO THE TOP

11.

Retired Staff Sergeant Chad Jukes was one of the first combat-wounded veterans to reach the summit of Everest as part of a USX Expedition. Meet him at 5 p.m. at Marmot (#34037).

Got a suggestion for tomorrow’s Hot Sheet? Tweet your ideas and tag them #ORhotsheet.

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OUTDOOR RETAILER DAILY

PHOTOS BY LAUREN DANILEK; LOUISA ALBANESE; ISTOCK.COM (4)

Gerber (#21001) brings in a bald eagle and special-edition knives at 3 p.m. Then throw back a few of Budweiser’s “America” beers immediately after. Go USA!

©2016 New Balance Athletics, Inc.

EVEN THE HARDEST ROADS WON’T SLOW YOU DOWN. Fresh Foam Zante, the fastest member of the Fresh Foam family. Designed directly from the data of athletes like you. newbalance.com/freshfoam

BOOTH #36167