SIA Snow Show 2017 On-Snow Demo Guide

SIA

PUBLISHED BY ACTIVE INTEREST MEDIA

ON-SNOW DEMO GUIDE

OFFICIAL PUBLICATION OF THE 2017 ON-SNOW DEMO/SKI-RIDE FEST

MAKE TRACKS WHAT YOU NEED TO KNOW TO GET TO AND MAKE THE MOST OF THE ON-SNOW DEMO

SIAsnowshow.com | ON-SNOW DEMO GUIDE 2017

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IN THE ISSUE | CONTENTS

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THE AGENDA

Testing, seminars, competitions, happy hours and more.

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CHOW DOWN

Where to refuel after a day on the mountain.

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THE SKINNY

Registration, badges, DIN settings, transport and more.

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MORE THAN TRIM Don’t forget to include accessories in your Demo plan.

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IT’S GO TIME!

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RETAILER TIPS

Retailers share what’s worked, what hasn’t for them at the Demo.

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RENTALS

One retailer’s tips on incorporating rentals into your testing plan.

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JACKIE MCCAFFREY BRADLEY AND ANDY HAWK

10 ways you can slay the On-Snow Demo/ Ski-Ride Fest.

EVENTS | GUIDE TO THE DEMO

YOUR AGENDA Parties, seminars and more during your two days at Copper.

Informal Breakfast with Reese Brown, SIA Nordic Director

WORK

On-Snow Demo/Ski-Ride Fest and Nordic Demo Monday, Jan. 30, 9 a.m.-3:30 p.m.

Tuesday, Jan. 31, 9 a.m.-3:30 p.m.

SIA returns to Copper Mountain Resort for the 2017 On-Snow Demo in conjunction with the Western Winter Sports Reps Association (WWSRA) and in partnership with the Cross Country Ski Areas Association (CCSAA). Test hundreds of 2017-18 skis, snowboards, boots, poles, helmets, goggles and other accessories.

The Nordic Demo will be in the East Village both days.

“The On-Snow Demo is one of the best opportunities for buyers to connect with their brands and reps in a relaxed and fun environment,” says organizer Cami Garrison of the Western Winter Sports Reps Association (WWSRA). “The most effective way to approach the Demo is to take time in Denver to find out what’s new and then show up at the Demo with a plan for what is important to test. Use your time wisely.”

Tuesday, Jan. 31, 8:30-9 a.m.; Copper Station, East Village

Talk about SIA’s efforts to support the Nordic community and the initiatives SIA is creating to grow the industry.

COMPETE

Uphill/Downhill Challenge Monday, Jan. 30, 12 p.m.

The annual COSMIC and SIA event is back. This U.S. Ski Mountaineering World Team fund-raiser will be in a team format and will run a short course. The challenge is one climb, one descent, and costumes are required. Pros: Compete in the COSMIC division. Learn more at SIAsnowshow. com. Or stop by Scarpa booth #3113.

PLAY

Afterhours Party by Elan

Monday, Jan. 30, 8:30 p.m.; Incline Bar & Grill

Let loose at this party the first night of the Demo featuring the ‘80s band The Goonies.

LEARN

Nordic Happy Hour and Roundtable Monday, Jan. 30, 3 p.m.; Copper Station, East Village

Join SIA Research Director Kelly Davis and your peers for a conversation on current market trends to help you make decisions to grow your business.

More Time on Snow Through Feb. 3

For the five days following the Snow Show, buyers get complimentary lift tickets and all other registered Snow Show attendees will get 2-for-1 vouchers.

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GUIDE TO THE DEMO | DINING

CHOW DOWN

After a day on the slopes, you’re hungry. Here’s where to refuel.

FOOD & DRINK Center Village

A Lift Pizza: Pizzas and meaty sandwiches, featuring homemade dough and house-smoked meats.

Belgian Bean: Stop by for a java, burritos and fresh pastries in its new location in Flyers Grille on the mountain. Or load up on waffles with all of the toppings you could want.

Camp Hale: With locations in Solitude Station, Center and East Villages, this is the spot for a latte and a breakfast sandwich.

You can also grab toasty winter drinks and cocktails.

C.B. Grille: This popular spot serves up artisan pizzas, Choice Angus steaks, seafood and tasty burgers. Or grab a drink during its upscale happy hour.

Daylight Donuts: Because you can never have too many donuts. Or if you insist on passing on the sugar, you can opt for a breakfast burrito here instead.

Endo’s Adrenaline Café: Open all day.

Stop by for nachos, soup and turkey melts.

From 3–6 p.m., pack in for happy hour.

COURTESY OF COPPER MOUNTAIN RESORT

C.B. GRILLE

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ON-SNOW DEMO GUIDE 2017 | SIAsnowshow.com

DINING | GUIDE TO THE DEMO

COURTESY OF COPPER MOUNTAIN RESORT

JACK’S SLOPESIDE GRILL

Flyer’s Soup Shack: Stop by this cozy stop at the top of the American Flyer lift to warm up with some hot soup or a burger fresh from the grill.

Gustino’s: New York-style pizza with tomatoes imported from Italy and dough from scratch. View of West Lake.

Incline Bar & Grill: Tuck in for steaks and seafood, and 20 beers on tap.

Jack’s Slopeside Grill: Fare from chicken fingers to Pho Ga in food court layout; open from breakfast to happy hour (3-6 p.m. daily).

Jill’s Umbrella Bar: On sunny days, sip cocktails and nosh on apps on the deck.

Mahi’s Street Tacos: New at Copper, this spot serves up tasty fish, chicken, shrimp and steak tacos.

Mountain Melt: Open from 11 a.m. to 5 p.m. daily, this is where you get your creamy mac ‘n cheese and grilled cheese.

Mulligan’s Irish Pub: End your night at this locals’ late-night bar with games and a full menu until close.

Storm King Lounge: Grab a seat at the Japanese sushi bar for nigiri, rolls and a late-night happy hour.

Sugar Lips Mini Donuts: Fried up while you wait in a cozy shack on West Lake, plus specialty coffees and ice cream.

East Village

Double Diamond: A cozy family-owned Copper institution near the base of Super Bee. Try the baby back ribs or pizza.

Grand Hall Market: Variety of Italian-inspired food court fare; check for the $5.99 lunch special.

JJ’s Tavern: Slow-smoked BBQ in an 1800s atmosphere based on the legacies of JJ and Molly Brown. Meats are smoked inhouse. Happy hour from 3-6 p.m. daily.

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GUIDE TO THE DEMO | NUTS & BOLTS

THE SKINNY What you need to know about the On-Snow Demo.

PRE-REGISTER FOR FIRST TRACKS Pre-register for the best deal for the 2017 On-Snow Demo/Ski-Ride Fest and Nordic Demo and save time and money when you get up to Copper. To avoid lines and increase your shot at first chair, register before 10 a.m. on Sunday, Jan. 29, at the Snow Show.

DEMO BADGES If you’ve pre-registered, pick up your Demo badges at the Show Registration at the Colorado Convention Center. Onsite registration opens Monday, Jan. 30, at 8 a.m. at Copper Mountain Resort.

DIN SETTINGS Pick up your DIN settings at the Show Registration at the Colorado Convention Center.

LIABILITY WAIVER To secure credentials, you must submit a liability waiver.

Get the latest on the On-Snow Demo, including registration details and exhibitors, at SIAsnowshow.com/On-Snow-Demo.

SHUTTLE SERVICE

Colorado Mountain Express is offering a custom shuttle service from downtown Denver to Copper Mountain and back. To take advantage of these discounted rates, you must call CME at 970-754-7433 and use the promo code SIASNOW17. Rides must be booked 12 hours in advance, so if you haven’t done it already, do it now.

The discounted rates are:

$55 one-way per person from Copper Mountain to the Denver International Airport.

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ON-SNOW DEMO GUIDE 2017 | SIAsnowshow.com

ANDY HAWK

$35 one-way per person to Copper Mountain from downtown Denver.

Scheduled rides are 10 a.m., 1 p.m. and 3 p.m. on Sunday; and 7 a.m. and 10 a.m. on Monday.

ACCESSORIES | GUIDE TO THE DEMO

MORE THAN TRIM Don’t leave accessories out of your plan at the Demo.

THE LATEST IN GOGGLES, HELMETS, POLES, insoles, gloves, protective gear and more will be waiting for you at the On-Snow Demo. And with the advances in technology we’re seeing every year in these categories, it’s worth your while to give them more than just a glance.

“Accessories complete a skier or snowboarder’s kit in regard to both style and function,” says Brendan Murphy, senior brand manager for Giro. “While helmets and goggles are often overlooked, they are some of the most lucrative items.”

Mike Lewis, Zeal Optics director of brand activation and digital strategy, says consumers want more out of a goggle these days – and buyers need to know what

POLE POSITION

makes each brand different. “Consumers are increasingly focused on superior optics and goggles that look great both from the outside and looking out,” he says.

Zeal will be demoing its new frameless design featuring the brand’s new Rail Lock System. Giro is showing off its new VIVID lens tech at the Demo; Murphy recommends testing compatibility between helmets and goggles.

Lewis offered a few tips for goggle testing: Try goggles in a variety of light conditions, as well as speeds to test for gaps in the foam.

Test when it’s snowing if possible. If not, give the snow gun a ride-by. And finally, try changing the lenses to test how well the goggles work in the cold.

Ski poles matter. Leki’s Greg Wozer offers his tips on how to effectively test ski poles at the Demo:

come across to your customers. It may be why your pole sales are stuck in the 80s.”

Think of your customers.

The most knowledgeable reps from each brand will be at the Demo. “Pick our brains,” Wozer says. “Find out ‘why,’ and ask for suggestions.”

Consider ability levels, price limits, gender and more, and try out a few pole models to feel the difference in weight, swing weight, grip/strap use and so on. “Different poles really do ski different,” he says.

Evaluate your pole attitude.

“If you treat poles like ‘anything you have … it doesn’t matter to me,’ then that will

Ask questions.

A regular at the Demo, Wozer is excited about demoing Leki’s expanded Trigger grip/strap system across more alpine models and into backcountry and multi-use poles. Leki also demos gloves.

▲ LEKI AERGONLITE 2 LADY VERTICAL SIAsnowshow.com | ON-SNOW DEMO GUIDE 2017

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ANDY HAWK AND JACKIE MCCAFFREY BRADLEY

GUIDE TO THE DEMO | PHOTOS

CLOCKWISE, FROM TOP: DIALING IN FOR THE RIGHT FIT WITH BACKCOUNTRY-FOCUSED VOILE; BUYERS FLOOD THE AISLES ON DAY 1 OF THE DEMO; AND STAND-INS AT THE NEVER SUMMER BOOTH.

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ANDY HAWK AND JACKIE MCCAFFREY BRADLEY

CLOCKWISE, FROM TOP: GOGGLES, HELMETS AND OTHER ACCESSORIES ARE THERE FOR THE TESTING; RESOLUTELY KEEPING WATCH; GETTING SET TO RIDE WITH ARBOR; AND LETTING HIS FEET DO THE TALKING AT THE ATOMIC BOOT BOOTH.

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GUIDE TO THE DEMO | ADVICE

IT’S GO TIME

10 ways to slay the On-Snow Demo/Ski-Ride Fest. By Lindsay Konzak READY TO TEST ALL THAT GEAR YOU’VE BEEN eyeing on the Snow Show floor? Now you can. But to get the most out of the OnSnow Demo, you’ll need to do more than just show up. Here are 10 tips from those who have been there and done that to get the max benefit for your shop on Copper’s slopes.

1. HAVE A PLAN.

And execute it. Don’t get distracted by all the pretty sparkly things in the aisles. “It’s best to know which brands and which specific models you want to test,” says Dave Bottomley, North America sales management and support for Faction Skis. “Speak to the guys in the tents, and listen to what they also recommend.”

Mike Gagliardi, snow sales manager for Never Summer Industries, says not to spend too much time on brands that may not have anything new this year. “There’s a better use of your time out there. Get on a different brand you’ve noticed has some new hype or technology behind it,” he says.

2. WRITE THINGS DOWN … RIGHT AWAY.

Don’t count on remembering everything at the end of the day. Take notes on the chairlift immediately after a run. “If you don’t take notes on the way up it’s very easy to forget which ski did what and why,” says William McSherry, vice president of product and marketing for Alpina Sports Corp., the U.S. distributor of Elan.

Some testers use a checklist for a quick review, listing the characteristics that are

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most important to them based on their shop’s needs for an easy apples-to-apples comparison.

3. HIT THE SAME RUNS WITH THE SAME

TYPES OF GEAR.

Give each piece of gear a shot by running it on the same terrain as other gear in its category. “Keep your laps consistent,” Gagliardi says. “If you take one board on a groomer and a similar board on a tree run, that’s not going to be a fair comparison.”

The same goes for skis, of course. And test on a variety of terrain to help you better be able to describe how the gear behaves to your customers.

4. SHOW UP EARLY.

“Getting there at 10 or 10:30 cuts out key test time you have. These demos just for shops are only a few times a year. Make a point to preregister and get there early,” says Gagliardi.

5. DON’T HOG THE GEAR.

You may love the planks you just rode down on, but give others a chance to take a model for a spin. “Demo the product for an hour or a few runs and bring it back to the tent so that other customers have the opportunity to ride everything,” says Dave Graves of KB Sales, which reps C3 Worldwide and Westlife Distribution (look for Capita and Union Bindings at the Demo).

To that end, return your equipment before you go to lunch rather than on a ski rack, which holds product back from other customers.

ON-SNOW DEMO GUIDE 2017 | SIAsnowshow.com

6. BRING A CREW.

Buyers should have a variety of testers with different styles, skill levels and so on, says Peter Lowell, who reps Jones, Now and Yes. And make sure those testers are mixing it up – not just grabbing the same brand or model they do every year just for fun.

“Debrief at the end of the day with your team,” McSherry says. “Even with good notes, the nuance will be lost over time.”

“We are all different riders with different styles,” Gagliardi says. “It’s helpful if someone from your shop can focus on freeride boards, someone can focus on free-

SKI MANEUVERS

William McSherry, vice president of product and marketing for Alpina Sports Corp., distributor of Elan, performs the same moves on each new ski he tests. He shared those with the Demo Guide:

Railroad Tracks

Tip the skis to a slight edge angle to feel the shape of the ski at slow speeds on moderate terrain.

Pivot Slips

Pivot the legs under the body with the skis flat on the snow at slow speeds on moderate terrain to feel the amount of rocker or camber in the ski.

Funnel

Start with wide slow skidded turns and gradually increase speed and intensity while incrementally shorting the turn size to feel which turns and speeds feel best.

style, and a gal on staff can try the women’s boards. A shop rider who is always on steeps will have a much different opinion on a super-soft twin tip than the kid who spends his time in the park.”

7. PROFILE THE PRODUCT.

Take the time to understand what you’re testing. “The best advice I can give to any retailer is really profiling the product,” Lowell says. Understand why the gear is built the way it is.

8. BE FLEXIBLE.

If the brand doesn’t have the product you want in stock, be patient. “Be open to trying other skis while you wait for the ones you want,” Bottomley says. Ryan Turley, global sales manager for Arbor, adds that buyers should try something new. “Demo boards you are unfamiliar with or boards your shop doesn’t carry,” he says.

9. CONSIDER YOUR LOCAL NEEDS.

When deciding what to test, consider your regional terrain, customer preferences and overall industry trends, Turley says. And look at a brand’s complete offering.

10. LIMIT YOUR VARIABLES.

Don’t over-complicate your evaluation.

“I see people trying out a new board and binding combo, or even worse, new boots, board and binding. You can’t solve an equation with two or three variables,” Gagliardi says. “You need constants. Use your own personal boots and board – or a board you are very familiar with – to try out a pair of bindings, for example. If you don’t like the set-up with two or three new items in your kit, you will have a very hard time figuring out what the underperforming item is.”

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RETAILER WISDOM | SNOWBOARDING

GET SCHOOLED To prepare, ‘nerd out’ on the latest and greatest gear.

Name: Kevin Nimick, Portland store supervisor Shop: evo, Portland, Ore. HOW DO YOU PREPARE FOR THE ON-SNOW DEMO?

I think what’s most important is just nerding out. I’ve sat down with some of our buyers and talked to a lot of reps about what’s happening across the board and just learning what’s new and the really important stories to be talking with our customers about. What are the staples? Are they getting updated?

What’s radically new that we’re going to be fielding a lot of questions about?

I also think it’s really important to know our particular market.

I have some kind of control to grade every product against. I think last year I was able to get through 20+ boards. Also, riding with my staff in the capacity where we can just switch boards and not have to go back and turn screws. That’s also pretty helpful.

I think the other thing that’s really important when you’re looking at how to test these boards and product in general is to try to make sure you’re going by the rep or the brand’s references. To stay on their recommended size for you, their recommended stance, because that’s what you’re going to be selling, and whether or not you have some crazy personal preferences is not the point.

TIPS FOR A FIRST-TIME DEMOGOER?

It’s hard to separate having a good time from what you’re really there to do. And this is the big chance to demo as much of the product as you can that’s going to be on your floor. I need to try to get a full understanding of this product in such a small amount of time. But to also relay that to my staff, who relay that HOW DO YOU MANAGE YOUR to our customers. Sometimes it’s as simple TIME AT THE DEMO? It’s hectic. I try to keep working that con- as pulling out my iPhone and writing down sistent run, and I’ll stay on that run so that notes on each board on the rides back up.

TRANSLATING THE DEMO

To spread the good word about the gear they try at demos, evo asks its testers to write thorough reviews. The pros and cons are then posted on the website. “All that does is add into the customer experience and then our staff can in turn read that stuff, as well,” evo’s Kevin Nimick says. The retailer also holds staff clinics at the start of the season during which they talk about their practical experience on-snow with the pieces they sell. “Everybody will take a point that means something to them and add it to their arsenal of sales tools.”

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SKI | RETAILER WISDOM

LEARN THE INS AND OUTS

Take time to get to know the differences in tech in the gear you test.

Name: Anthony Lahout Shop: Lahout’s – America’s Oldest Ski Shop, Littleton, N.H. HOW DO YOU PREPARE FOR THE ON-SNOW DEMO?

boots, without poles, without skis, and be fully equipped. Trying a boot is just as fast if not faster than a ski, and I tell anybody when I’m selling them skis, you can have the greatest ski in the world and if you have a bad boot or an old boot or a washed-out boot, it’s like driving a Porsche that’s an automatic, not a stick shift. It’s crucial. Last year I tried four or five touring boots because you need to be really dialed into that because that’s where I think a lot of the boots are going.

I think you always want to be able to ride with someone from the brand who can give you the specs. I’m a diehard longtime skier, but when you’re working with a rep, they’ll give you a tweak of you should ride it with this stance or with this profile and then you’ll get a completely different perfor- WHAT ADVICE DO YOU HAVE mance out of the ski.

FOR MANAGING YOUR TIME WISELY AT THE DEMO?

Don’t overwhelm yourself. I would block the day in two parts, try some stuff that you’re You can go to the Copper Demo without not going to get to try anywhere else. In Colorado there’s so many niche ski brands out there. I would take a half day to just try those. Then use the afternoon to do some more conservative brands that you always do business with. I would definitely say see or use the resources that Copper has instead of just trying the same old thing that you can do at your home hill.

WHAT TIPS DO YOU HAVE FOR A FIRST-TIME DEMO-GOER?

HOW DOES THE DEMO HELP YOUR SHOP?

We’re a fourth-generation family-run retailer so we can get very stuck in that past and that can be good and that can be bad, but I think that Demo just allows us to stay modern, stay in trend, keep in contact with brands, and see the technology differences.

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RETAILER WISDOM | NORDIC

MAKE A PLAN & THEN EXECUTE IT

Talk to product managers, be selective in the gear you test, and bring extra socks.

Name: Dan Clausen Shop: Minocqua Winter Park Ski Shop, Minocqua, Wis. HOW DO YOU PREPARE FOR THE ON-SNOW DEMO?

It’s really important that you go to the Show first. You need to touch the products. Then develop a plan based on your shop’s needs.

It’s also really important to think of questions that you want to know because when you’re on the snow, you’re going to be out there with experts and a lot of product managers.

TIPS FOR A FIRST-TIME DEMO-GOER?

Be prepared to demo skis in many snow conditions. What’s unusual is a lot of times at that particular show you are sometimes testing in cold, dry, wind-blown snow. If

you’re going to do no-wax skis, wait until later in the day when it warms up a little bit. They’ll perform a little bit better because sometimes no-wax skis don’t do so good in cold and dry conditions.

Bring a variety of clothing and extra socks because your socks are going to start to get

The Nordic Demo, held in Copper’s East Village and featuring a 5K loop, will let you test the latest in skate skiing, classic cross country, touring and snowshoeing gear and accessories. The Demo is held in conjunction with the Cross Country Ski Areas Association.

Wrap up the first day with a happy hour and roundtable with Kelly Davis, SIA’s research director, who will provide an overview of Nordic market trends, including a rise in participation in the 2015-16 season. On Tuesday, open the day with breakfast with SIA Nordic Director Reese Brown to discuss SIA’s efforts to support and grow the Nordic community.

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ANDY HAWK (NORDIC DEMO)

KICK AND GLIDE

NORDIC | GUIDE TO THE DEMO

damp. If you’re an Eastern or Midwestern store, be aware of the altitude and the tempo. I noticed that we ski with a higher tempo here in Wisconsin. If I try that going up the first Demo hill, I’m huffing and puffing.

Take it slow, it’s not a race. Then take the time to talk to those product managers.

They really are experts in fitting and performance. Make sure that all your testers are testing the same products at the same time. Then you can discuss it more thoroughly.

What my wife and I do is if we’re going to test this Rossignol skating ski, we both take the same ski. We both try to be on the same boot. We both try to be on the same poles and in the same category. If you are testing good equipment, you’re going to get not such a good demo if you don’t select a good ski pole. Sometimes people demo skis, and then they’ll get a weaker ski pole, and things won’t feel right to them.

It’s really important after you’ve demoed the skis to sit down, talk about it, make some notes. It’s overwhelming. Lunch is a good chance to chat with some other retailers.

There’s no secrets in Nordic; everyone shares their opinion.

HOW DO YOU MANAGE YOUR TIME AT THE DEMO?

Get there as soon as you can. On the skis that you’re guessing about, take the extra lap. Don’t be afraid to keep the skis a little longer. Climbing a hill is real important. You got to make sure how they climb; they all go down. I manage my time so I can at least do two or three companies before lunch and probably two or three companies after lunch. That’s about as many companies as I can get in in one day. And you don’t want to just grab the skis and go. Take advantage of

the product manager’s wealth of knowledge.

HOW DOES THE DEMO HELP YOUR SHOP?

We want to be selling the products that the customers are looking for. If we don’t like the skis, I wouldn’t want to sell them to someone. The words you use when explaining skis tips that customer off how knowledgeable you are. You’re more knowledgeable about the products by just discussing them with managers. And I want to be aware of the products I don’t sell, too.

THINKING RENTALS

Drew Galinas, director of sports at The Trapp Family Lodge in Stowe, Vt., talks about his approach to testing potential rental equipment: Often times I will identify products that work well for Rental and others that work well for Retail. In a perfect world, some of those skis, boots, poles and bindings work in both arenas. It is extremely helpful to have a ski package in Rental that is also available to sell. We have instituted a “try before you buy” program at Trapp’s where we will deduct the one-day rental fee if you come up to Retail and purchase.

At night I sit by the fire and write my orders as I reflect on the Show and the OnSnow performance. It is critical for Trapp’s to have premium rental gear because we are not simply capturing a rental sale; we are attempting to create a life-long skier.

To do this we need to ensure the guest has a positive experience, and that starts with great equipment.

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REGIONAL DEMOS | EVENTS

REGIONAL REP DEMO SCHEDULE

Beyond the SIA On-Snow Demo, you’ll find a host of local events for testing gear from the regional rep associations.

EWSRA/NESR ON-SNOW DEMO

SWRA ON-HILL BLAST

Stratton Mountain, Vt. info@ewsra.org

Snowshoe Mountain, W.Va. erdocsmary@earthlink.net

Feb. 7-9

March 6-7

MRA ON-THE-HILL DEMO Feb. 14-16

Boyne Mountain Resort, Mich. mra@midwestreps.org

WWSRA/SIA NATIONAL DEMO Jan. 30-31

Copper Mountain Resort, Colo.

NEW MODEL DEMO Feb. 7-8

Afton Alps-Hastings, Minn. mwsraholly@gmail.com

NORTHWEST DEMO Feb. 15-16

Bend, Ore.

SOUTHERN CALIFORNIA DEMO Feb. 8-9

Mammoth Lakes, Calif.

EWSRA/NESR ON-SNOW DEMO Feb. 7-9

Stratton Mountain, Vt. info@ewsra.org

INTERMOUNTAIN DEMO Feb. 7-8

Huntsville, Utah

NORTHERN CALIFORNIA DEMO March 8

Sierra-at-Tahoe, Calif.

Cami Garrison, cami@wwsra.com

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