SIA Snow Show OnSnow Demo Guide 2016

PUBLISHED BY ACTIVE INTEREST MEDIA

OFFICIAL PUBLICATION OF THE 2016 ON-SNOW DEMO/SKI-RIDE FEST

Show and Tell Gear up for the largest Demo in North America

The Details

Your schedule, how to get there and where to eat (p. 3). PLUS: The new OnSnow pricing tiers (p. 5) and photos (p. 6-7).

On-Snow Demo Advice

Brands and reps on how you can get the most out of your working vacation (p. 8).

Top Buyer Insights

Alpine, snowboard and Nordic retailers share their strategies for the Demo (p. 13).

IN THIS ISSUE | CONTENTS

3 EVENTS

Testing, seminars, competitions, happy hours and more.

4 THE DETAILS

Registration tips, transportation info and hot spots for dining and drinking.

Scenes from the On-Snow Demo.

8 ACTION PLAN

Reps and brands share how to get the most out of the day.

11 ACCESSORIZE

Don’t forget to add goggles, helmets, socks and more to your testing list.

12 SNOWBOARDING

Tips for testing boards from reps and retailers.

13 RETAILER TIPS

Top retailers share what works, what doesn’t at the Demo.

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COVER PHOTO BY CCHRIS SCHNEIDER. PHOTOS (THIS PAGE) BY JACKIE BRADLEY AND CHRIS SCHNEIDER

6 PHOTOS

COVER PHOTO BY CCHRIS SCHNEIDER. PHOTOS (THIS PAGE) BY JACKIE BRADLEY AND CHRIS SCHNEIDER

EVENTS | GUIDE TO THE DEMO

Your Agenda

HERE’S WHAT’S HAPPENING AT THE DEMO, INCLUDING PARTIES, SEMINARS AND MORE DURING YOUR TWO DAYS AT COPPER LEARN

with Cross Country Ski Area Association (CCSAA). Test hundreds of 2016-17 skis, Monday, Feb. 1, 8:30-9 a.m.; Copper Sta- snowboards, boots, poles, helmets and accessories. The Nordic Demo will also be at tion, East Village Get an inside view of what’s going on in Copper, in the East Village for both days. cross country and snowshoe from retail sales, regional data and consumer behavior COMPETE Uphill/Downhill Challenge from SIA Research Director Kelly Davis.

Monday, Feb. 1, 2 p.m. (Official Start) Join us for the longest-running fundNordic Happy Hour raising industry event of its kind, benefitMonday, Feb. 1, 3 p.m.; Boot Room After a day on the demo loops, join SIA ing the Colorado Avalanche Information and suppliers for a Monday happy hour in Center (CAIC). Costumes are required! the boot room with mini-presentations on This isn’t a race ... it’s a challenge. Grab changing and care of Skin Ski Technology some of next year’s best gear from the Demo area and slap on some skins for the and custom boot-fitting. climb. The COSMIC elite freaks will do it all over again for a second lap while you Cross Country Roundtable Monday, Feb. 1, 8:30-9 a.m.; Copper Sta- get to chill by the fire with a cold one. A $20 entry fee donation is requested, and tion, East Village Hear about current trends and issues fac- all donations go to CAIC. Interested? Go ing retailers and resorts, moderated by Re- to the Scarpa booth at the Snow Show or register onsite at the Demo before noon ese Brown, SIA Nordic director. on Feb. 1. Find entry forms and details at SIAsnowshow.com/uphilldownhill.

Nordic State of the Industry Presentation

Après Happy Hour WORK

On-Snow Demo/Ski-Ride Fest and Nordic Demo

Monday, Feb. 1, 3:30 p.m.; base of Copper by snowboard/ski demo area Kick back after a day of testing gear and connecting with old friends. Stop by at 3:30 for happy hour near the main demo area.

Monday, Feb. 1, 9 a.m. – 3:30 p.m.

Tuesday, Feb. 2, 9 a.m. – 3:30 p.m.

SIA returns to Copper Mountain Resort for the 2016 On-Snow Demo in conjunc- Elan 70th Anniversary Party tion with Western Winter Sports Reps As- Monday, Feb. 1, 8 p.m.; Incline Bar & Grill sociation (WWSRA) and in partnership RSVP to copperparty@elan.si.

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GUIDE TO THE DEMO | DINING

Feed Your Appetite FOOD & DRINK

Center Village

Alpinista Family Bistro: Head on in for some baked Brie, Hungarian goulash soup and cheese fondue.

Belgian Bean: Stop by for a java, burritos and Belgian-style waffles and fresh pastries in its new location in Flyers Grille on the mountain.

Camp Hale: With locations in Solitude Station, Center and East Villages, this is the spot for a latte and a breakfast sandwich.

C.B. Grille: Serves artisan pizzas, Choice Angus steaks, plus an upscale happy hour.

Endo’s Adrenaline Café: Open all day.

Stop by for nachos, soup and turkey melts.

From 3–6 p.m., pack in for Happy Hour.

Gustino’s: New York-style pizza with tomatoes imported from Italy and dough from scratch. View of West Lake.

Incline Bar & Grill: Tuck in for steaks

and seafood, and 20 beers on tap.

Jack’s Slopeside Grill: Fare from chicken fingers to Pho Ga in food court layout; open from breakfast to happy hour (3-6 p.m. daily).

Jill’s Umbrella Bar: On sunny days, sip cocktails and nosh on apps on the deck.

Mahi’s Street Tacos: New at Copper, this spot serves up tasty fish, chicken, shrimp and steak tacos.

Mountain Melt: Open from 11 a.m. to 5 p.m. daily, this is where you get your creamy mac ‘n cheese and grilled cheese.

Mulligan’s Irish Pub: End your night at this locals’ late-night bar with games and a full menu until close.

Storm King Lounge: Grab a seat at the Japanese sushi bar for nigiri, rolls and a late-night happy hour.

Sugar Lips Mini Donuts: Fried up while you wait in a cozy shack on West Lake, plus

PHOTO COURTESY OF COPPER MOUNTAIN RESORT

WHERE TO FUEL UP AFTER A LONG DAY ON THE MOUNTAIN

PHOTO BY CHRIS SCHNEIDER

TOAST A SUCCESSFUL DAY AT THE DEMO AT MULTIPLE HAPPY HOURS AT COPPER’S BARS AND RESTAURANTS.

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DETAILS | GUIDE TO THE DEMO

TRANSPORTATION

specialty coffees and ice cream.

East Village

Double Diamond: A cozy family-owned Copper institution near the base of Super Bee. Try the baby back ribs or pizza.

Grand Hall Market: Variety of food court fare; check for the $5.99 lunch special.

JJ’s Tavern: Slow-smoked BBQ in an 1800s atmosphere based on the legacies of JJ and Molly Brown. Meats are smoked inhouse. Happy hour from 3-6 p.m. daily.

Colorado Mountain Express offers sharedride shuttles, charter vans and private car services from downtown Denver to Copper Mountain for the On-Snow Demo. Discounted rates are $25 one-way per person from downtown to Copper, and $50 one-way from Copper to the Denver airport. Call 800519-9613 or reserve your spot online at ColoradoMountainExpress.com/SIA with the promo code SIASNOW. Get more on transportation options at SIAsnowshow.com.

PHOTO COURTESY OF COPPER MOUNTAIN RESORT

Demo Details

GOLD PACKAGE

GET IN EARLY

Pre-register for the best deal for the 2016 On-Snow Demo/Ski-Ride Fest and Nordic Demo, and save time and money when you get up to Copper.

The price rises to $50 onsite. Avoid the lines: Register before 10 a.m. on Sunday, Jan. 31.

PACKAGE INCLUDES

2 Single-Day Lift Tickets/Trail Passes Happy Hour on Monday Daily Breakfast (Monday, Tuesday) Daily Lunch (Monday, Tuesday)

PRICING

Pre-registration*: $35

DEMO BADGES

If you’ve pre-registered, pick up your Demo badges at the Show Registration at the Colorado Convention Center.

Pick up your DIN settings at the Show Registration at the Colorado Convention Center.

PHOTO BY CHRIS SCHNEIDER

SILVER PACKAGE PACKAGE INCLUDES

2 Single-Day Lift Tickets/Trail Passes Happy Hour on Monday

PRICING

DIN SETTINGS

Onsite: N/A

Pre-registration*: $15

Onsite: $50

LIABILITY WAIVER

To secure credentials, attendees must submit a liability waiver. *Register before 10 a.m. on Jan. 31.

Onsite registration opens Monday, Feb. 1, at 8 a.m. at Copper Mountain Resort.

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PHOTOS BY JACKIE BRADLEY; ANDY HAWK; CHRIS SCHNEIDER

GUIDE TO THE DEMO | PHOTOS

THIS PAGE, CLOCKWISE FROM THE TOP: MORE THAN 120 BRANDS CONVERGING ON COPPER FOR THE DEMO; GLIDING ALONG AT THE NORDIC DEMO IN THE EAST VILLAGE; RINGING IN THE START OF THE DEMO; AND GETTING A BOARD READY TO RIDE.

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ON-SNOW DEMO GUIDE 2016 | SIAsnowshow.com

PHOTOS BY JACKIE BRADLEY; ANDY HAWK; CHRIS SCHNEIDER

THIS PAGE, CLOCKWISE FROM THE TOP: DISCUSSING THE MERITS OF A SKI; LEADING THE CHARGE; SHELTERING IN THE WESTON SNOWBOARDS SNOWCAT; AND HEADING UP AT THE START OF THE UPHILL/ DOWNHILL CHALLENGE.

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GUIDE TO THE DEMO | ADVICE

Your Action Plan

REPS, BRANDS OFFER TIPS TO MAKE THE MOST OF YOUR TIME

DEMO-GOERS BROWSE THE AISLES FOR THEIR NEXT TRIAL RUN.

Snow Show Daily spoke with reps and brands to get their take on how to get the most out of your day.

TAKE NOTES

You think you’ll remember how each ski or board felt, but after two days on the mountain? Probably not. So take notes at the end of each run, according to Larry “Gully” Gullickson, G Force, who reps for Dalbello.

“Use test cards supplied by your reps, or use a pocket notepad and a pencil,” he recommends. “This is the only way to keep your impressions of product organized.”

Rob Aragon, PNW Sales, agrees. “At the end of the Demo, a lot of the boards tend to blur together,” he says. “Taking even the simplest of notes really helps a ton.” Aragon reps Nitro Snowboards and other brands.

ORGANIZE BY CATEGORY

Start with one category of gear, and then move to another. “Jumping from front-side carving skis to powder skis and back again will not yield valid results,” Gullickson says.

And for that matter, pick a run and stay on it for each ski in a category.

“Make both carving and skidded short and long radius turns with each ski to determine how easy it is to turn, how well it holds on hard snow, how stable, how quick, etc.”, he says. “Does it dance on the terrain or does it power through anything in its way? Different strokes for different folks.”

It can be hard to get to everything, so Aragon recommends bringing a team. “By bringing key staff and/or team riders, you 8

ON-SNOW DEMO GUIDE 2016 | SIAsnowshow.com

PHOTO BY JACKIE BRADLEY

AFTER FOUR DAYS OF OGLING OVER the gear and accessories on the Snow Show floor, it’s time to get out there and test. The On-Snow Demo is the perfect place to give alpine ski, snowboard and Nordic gear a run for the money.

“The On-Snow Demo is a great opportunity for retailers to test out the newest gear that they’ve just seen at the Show in one place at one time, that they might not always have the time or place to do so, especially from some of the smaller brands,” says Ana Van Pelt, creative director for Niche Snowboards, a Demo exhibitor. “It’s also a great opportunity to take a few laps with people and friends they don’t always get a chance to.”

PHOTO BY JACKIE BRADLEY

help cover more ground. Big Demos like SIA and WWSRA don’t happen that often. Take advantage of them,” he says.

And with the growing number of options for women’s-specific gear out there, make sure you have women do the testing. “Use female testers and make certain they give their impressions to your entire sales staff,” Gullickson says.

CONTROL THE VARIABLES

If you’re planning on testing boards, bring your own boots and bindings. If you’re going to test bindings, bring your boots and board, Aragon says.

And don’t blame the tune if you have a bad

Boot-Testing Tips

Apex Ski Boots President Kevin Tice provides his insight on testing boots at the OnSnow Demo:

Ski the same ski for all boot tests so you can isolate the performance of each boot.

Use your custom insoles for each boot you test.

Standardize boot adjustments across the boots you test, including cuff alignment, buckle tension and forward lean.

Ski a minimum of two runs on each boot, and vary your skiing style and speeds.

Analyze the boot’s performance from your customer’s perspective – what are they looking for?

SKI-TESTERS GET DIALED IN BEFORE HEADING OUT ON ANOTHER RUN AT COPPER.

run, Gullickson says. “Despite what your reps may say, few skis come out of the wrapper with an absolutely perfect tune, but all should be good enough to ski comfortably when new,” he says. “Very few people, including reps, even consider tuning today’s skis when new, so if a demo skis poorly and you blame the tune how can you expect your customer to have a good experience?”

MIX IT UP

Aragon recommends just two to three runs per ski or board. “Remember, you didn’t make all the effort to go to the Demo to only try out a couple of new boards,” he says. “You should have a pretty good idea of how the board rides in three or less runs. This is also really important to the reps and brands. They want to make sure as many people as possible try. Don’t bum them out by taking out their most popular model all day.”

THE RIGHT LEVELS FOR THE RIGHT GEAR

Dave Bluestein of Blue Action Sports, recommends using your best skiers to test out higher performance skis, and try to have lesser-skilled testers try out gear that’s designed for the easier end of the spectrum, such as

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skis that are lighter and narrower with deepside cuts. “How these work for you will be a valid review that will help your buyers,” he says. Bluestein reps for Helly Hansen, Nordica and Gordini, among others.

KEEP YOUR CUSTOMER IN MIND

And finally, perhaps one of the most important things to keep in mind: Don’t forget about the customer. “Remember, we are matching each ski type to the primary need of each customer, so consider that as you test,” Gullickson says. And ski at the same speed as your typical customer on your typical mountain. Racing to the bottom may be fun, but will not help if you’re testing the gear.

“There are very few truly bad skis today,” he says. “But there are very different characteristics in various models. Try to match

those characteristics with your target customers and to your region’s terrain and snow conditions.”

With so many brands and products to demo you’ll want to stay focused on which features matter most to your customers, says Nick Castagnoli, brand and communications manager for Group Rossignol North America. “Creating a hit list of the products that are most relevant to your shop or region should come first – then dip into some to some products and brands you might not be as familiar with,” he says.

Aragon agrees. “Go with a purpose. Many people don’t have an attack plan when attending a Demo. Make a list of brands and specific models you want to check out. It really helps to stay focused.”

—Lindsay Konzak

THE DEMO LETS YOU TEST GEAR AND CONNECT WITH OTHERS IN THE INDUSTRY AT THE SAME TIME.

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PHOTO BY CHRIS SCHNEIDER

GUIDE TO THE DEMO | ADVICE

ACCESSORIES/ | GUIDE TO NORDIC THE DEMO

Don’t Forget to Accessorize IT’S JUST AS IMPORTANT TO TEST OUT ACCESSORIES AT THE DEMO

PHOTO BY CHRIS SCHNEIDER

ACCESSORIES ARE A MAJOR PART of the On-Snow Demo. Look for the latest models of goggles, helmets, poles, insoles, gloves, protective gear and more. The add-on opportunity for your shop could be a lucrative one if you uncover the right new sales opportunity.

Patty Duke, owner of Point6, will be offering socks at the Demo. “Be aware of your feet and how they feel,” she says of what testers should be thinking about when slipping on a pair. The fit should be not too tight, but not too loose.

“It’s also very important to have a flat-toe seam and a deep heel pocket to keep the sock from slipping down into your boot.”

Dragon Alliance will be showcasing its goggle line at the Demo. “It’s important to test out product in the elements as it validates the features of a snow goggle in real time,” says Rick Irons, global brand manager. He recommends looking at fit, peripheral vision and lens-changing options. “With changing conditions and weather going from blue sky to overcast/snowing at times, your goggles need to be able to adapt.”

Nordic Demo

PHOTO BY CHRIS SCHNEIDER

TAKE ADVANTAGE OF VARIED TERRAIN, NEW EDUCATIONAL OFFERING THE NORDIC DEMO IN COPPER’S EAST VILLAGE FEATURES THE LATEST in skate skiing, classic cross country, touring and snowshoeing. Take a loop on the Demo’s custom-built 5K Nordic trail system, which incorporates short test loops and varied terrain to optimize your testing experience. Brands including Atomic, Fischer, Madshus, One Way, Rossignol, Salomon, Sporten, Start, Exel, Leki and SWIX will be sharing their wares.

This year, there will also be two seminars, including one on the state of the industry and a roundtable.

And wrap up your first day with the Nordic Demo’s new happy hour AMY PURDY IN boot-fitting event. Attendees will be ACTION able to speak with suppliers at the boot booth, covering boot fit and adjustments and base care of nowax skis. “We hope this will grow to become an interactive and educational part of the Demo,” says Reese Brown, SIA Nordic Director.

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GUIDE TO | SNOWBOARDING THE DEMO

POWERED BY

Make the Most of the Demo

CHANGE IT UP

“Get people with different riding styles to the Demo,” says evo Snowboard Buyer Joseph Notaro. This allows for the most comprehensive feedback on a wide range of boards. For those returning attendees, it helps to not limit yourselves to the same 12

ON-SNOW DEMO GUIDE 2016

old routine. Mix it up, and test your comfort level. You just might learn something new.

NOTABLE MOMENTS

“Don’t trust your memory—make a list,” says Never Summer Sales Manager Mike Gagliardi. Note your thoughts on what works for your shop, and be sure to work in a wildcard or two.

THE OTHER HALF

Make sure you have at least one woman in your crew try out female-specific gear, says Nicole Nemmers, sales rep for Mervin Manufacturing, Quiksilver, and Sun Bum.

MAINTAIN MOTIVATION

It’s easy to get caught up in the camaraderie and fresh powder (we hope!), but it pays to keep in mind why you are there in the first place—to bring knowledge back to your loyal customers. Test out different price-point models in addition to premium boards. “You should know how well they ride for all ability levels.” Royal Boardshop’s Ryan Robertson says his strategy is “riding everything” at the Demo to make a more informed order when it comes to pre-booking.

—Kailee Bradstreet

PHOTO BY JACKIE BRADLEY

THE TRADE SHOW WRAPS UP THIS weekend, and for first time show-goers, this could signal the end of an extremely productive and educational week-long event. But don’t be fooled. The days that follow are actually some of the most knowledge-packed that SIA has to offer: the annual On-Snow Demo up on Copper Mountain. Industry vets in the know will tell you that this is the most crucial piece of the entire SIA Snow Show experience.

This year, Copper will draw sales reps and retailers from across the country to test what’s new and build industry relationships. “Although it’s a great gathering of old friends, retailers can really use the time to try new product that’s being strongly considered for their business,” says Flow Regional Account Executive Greg Oakley.

“Sharing some chairlift time and making turns with a variety of people, including other retailers, reps, presidents, and product designers, can lead to new relationships and strengthen business ties. Where else can that happen in one place?”

Here’s how snowboard specialty shops can make the most of their time:

RETAILER SNOWBOARDING | WISDOM

Ride With Your Rep TAKE ADVANTAGE OF TIME ON-HILL WITH PRODUCT EXPERTS Name: Scott Oreschnick Shop: Cal Surf Years as Owner: 17 Years at SIA Show: 25 Home Resort: Hyland Hills, Buck Hill, Trollhaugen

HOW DO YOU PREPARE FOR THE DEMO?

I prioritize product with which I am less familiar or on the fence if I am going to order.

I will try to line that stuff up for day one and then use the second day to test new models or technologies from brands I have had in the shop.

WHAT DO YOU LOOK FOR MOST?

I like to check out emerging brands and products that are relevant to the Midwest style of riding. I generally spend most of the time checking out boards and bindings, but I do like to mess around with goggles.

We do not have bright sunny days in the Midwest winters, so it is cool to check out different lens colors and technologies so we are better equipped to make suggestions for our customers that travel out of our zone.

HOW DO YOU MANAGE YOUR TIME?

I map out a course across the mountain. I only allow the same amount of time for each brand or setup. I often require my reps to meet me in the middle of the run with a new setup if I am going to go over my personal allotted Demo time. They may need to bring tools or a boot changing mat. I love being on-hill and will try to ride the entire day.

TIPS FOR A FIRST-TIME DEMO-GOER?

HYDRATE! The air is thin up there. Get a good breakfast. First run through the Demo area and find out where your vendors are located and which product they have with them. Ride with your rep – take advantage of the shared on-hill time together and the opportunity to ask questions as you are using the product.

HOW DOES THE DEMO HELP YOUR SHOP?

It helps remind me how much I enjoy spending time with other people in the industry. It also helps me solidify some buying decisions. I haven’t taken advantage every year, and I regret the ones I missed.

—Eric Smith

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RETAILER WISDOM | SKI

Become an Expert

BUILD CREDIBILITY WITH CUSTOMERS WITH SOLID UNDERSTANDING OF NEW GEAR

Name: Mike Vlass Shop: MTNSIDE Ski and Ride / Wachusett Mountain Years as Buyer: 20 Years at SIA Show: 32 Home Resort: Wachusett Mountain

winter? How broad will the appeal be? What demographic is going to respond to this model? We are always on the lookout for that hidden gem, so we do try to set aside some time to go ride something not on the list.

HOW DO YOU PREPARE FOR THE DEMO?

The challenge is always to find the ski or board in the right size, so we eat lunch early, look to grab a change of model when the masses have dropped off their morning rides and have headed in for lunch.

Our prep starts with our regional shows for an overview and then we create a list of skis and boards for both our male and female testers that we are interested in exploring.

At SIA, we focus on new models and new tech that we think is going to have a strong marketing push in the fall, so we can answer the question of “what’s new this year” in September.

HOW DO YOU MANAGE YOUR TIME?

TIPS FOR A FIRST-TIME DEMO-GOER?

Go with a plan and a back-up. If a particular vendor doesn’t have what you need, move on to the next and make your time productive. Take notes and pictures, voice-record notes on the chairlift ride. It’s hard to recall, WHAT DO YOU LOOK FOR MOST? We look for new trends and product with with clarity, the performance of your mornstrong value. What is going to resonate with ing ride from 9:30 a.m. when you are trying our skiers and riders in our demo center next to recap over a cold beer at 5.

HOW DOES THE DEMO HELP YOUR SHOP?

It provides instant credibility when we are asked by a customer to recommend a model. We’ve been on it, put it through the test and can speak to its personality. It’s the crux of specialty winter sports retail. In an atmosphere where the online hardgoods purchase is becoming more the norm, we need to present ourselves as the experts and back it up with real on-snow experiences, and continue to give the client a reason to seek out our knowledge.

—E.S. 14

ON-SNOW DEMO GUIDE 2016 | SIAsnowshow.com

NORDIC | RETAILER WISDOM

Manage Time Wisely PRIORITIZE DEMO TIME BY YOUR STORE’S REVENUE GENERATION Name: Drew Gelinas, Director of Sports, The Trapp Family Lodge Shop: The Trapp Lodge Outdoor Center, Stowe, Vt. Years as Director: 2 (property is owned by Johannes von Trapp) Home Resort: Maple Corner Farm, Granville, Mass., as a youngster; The Trapp Family Lodge, Stowe, Vt., as a collegiate athlete and ski rep

HOW DO YOU PREPARE FOR THE DEMO?

I tend to do some online research and preview the catalogs prior to the Show.

Having a solid idea on what I want to focus on is critical because there is so much great equipment. I prioritize equipment that I will carry in both retail and rental for testing. Then I give myself two hours to test any new gear that I did not have on my radar.

priority is the retail shop. Lastly I test new technology that catches my eye.

TIPS FOR A FIRST-TIME DEMO-GOER?

Buy gear that skis great. Don’t get caught up with trying to carry every brand. Align yourself with companies that will provide education for your staff, point-of-sale materials, and demo and rental programs that WHAT DO YOU LOOK FOR MOST? will allow you to make your numbers and I look for gear that skis well, regardless of satisfy your guests. Sell what you rent! brand. Oftentimes our guests are getting on skis or snowshoes for the first time. It is im- HOW DOES THE DEMO HELP YOUR SHOP? portant to get them on the best-performing The Demo helps our shop by being able to equipment. I always spend a bit more on complete the order and know we are bringour rental gear because I have one chance ing in the best gear for our guests. If you for them to fall in love with the sport. have done your homework at the show and at the Demo, you can educate with certainty HOW DO YOU MANAGE YOUR TIME AT that you have the best gear for the guests.

THE DEMO? Do not overwhelm the customers; pick solid I prioritize my time by how I generate rev- lines that perform well and ensure an amazenue for the resort. My first priority is rental ing on-snow experience. fleet (both ski and snowshoe). My second —E.S. SIAsnowshow.com

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REGIONAL DEMOS | EVENTS

Regional Rep Demo Schedule

BEYOND THE SIA ON-SNOW DEMO, YOU’LL FIND A HOST OF LOCAL EVENTS FOR TESTING GEAR FROM THE REGIONAL REP ASSOCIATIONS

NESR Nordic On-Snow Demo

Bretton Woods, N.H. March 1; newsr.org Maureen Bliss, mbliss@newsr.org

EWSRA

EWSRA/NEWSR On-Snow Demo

Stratton Mountain, Vt. February 2-4; ewsra.org Linda Irvin, Linda@ewsra.org

SWRA

SWRA WinterFest On-Hill Blast

MRA

Snowshoe, W. Va.; Feb. 29-March 1 Mary Kalis, erdocsmary@earthlink.net

MRA On-the-Hill Demo & Winter Market

Boyne Mountain Resort, Mich.

February 9-11; midwestreps.org Bonnie Rathbun, mra@midwestreps.org

WWSRA

WWSRA/SIA National Demo MWSRA

New Model Demo

Afton Alps-Hastings, Minn.

February 16-17; midwestwinterreps.com Holly Grignon, mwsraholly@gmail.com

Copper Mountain Resort, Colo.

February 1-2

Northern California Demo

Mt. Rose, Nev.; February 8-9

Northwest Demo

Wenatchee, Wash.; February 9-10

NESR

EWSRA/NESR On-Snow Demo Stratton Mountain, Vt. February 2-4; newsr.org

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Southern California Demo

Mammoth Lakes, Calif.; February 10-11

Intermountain Demo

Huntsville, Utah; February 17-18 Cami Garrison, cami@wwsra.com

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