Outdoor Retailer Daily, All Mountain Demo Guide, Winter Market 2017

ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

RETAIL REPORT THE YEAR IN GEAR

After a slowdown, retailers and brands prepare to meet the challenges of an everchanging market.

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MAP SLAY SOLITUDE LIKE A LOCAL

Our insider’s guide offers all the beta you need to make the most of the All Mountain Demo.

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FEATURE CAUGHT IN AN AVALANCHE

Pro skier and wingsuit flyer JT Holmes recounts the time he lost consciousness while buried by an avy.

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ALL MOUNTAIN DEMO EDITION

Avy safety p. 24

YOUR DAILY TO-DO LIST

Poles p. 30

All Mountain Demo guide, p. 84

Helmet and goggles p. 28

Skis p. 20

GEAR TRENDS Get schooled on the goods that will take you into the snow.

PLUS 22 PAGES OF NEW PRODUCTS!

The official publication of:

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E X P E R I E NC E K H O M BU AT W I N T E R O R B O O T H 29155 W k hombu . com

From the mountain trails to the city streets, Khombu’s All-Season Technology System has you covered. We worry about the weather so you don’t have to. #allseaonsallthetime

FOR THE FAMILY

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FALL TO WINTER

since 1969

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©2017 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics.

A 50-year love affair with adventure.

As we celebrate the 50th Anniversary of the CORDURA® brand, we look back at how far we’ve come. At all the amazing products we’ve been fortunate enough to be a part of. It’s been an incredible adventure. Now who’s ready for another one?

Help us celebrate at booth #39213. Bring your stories.

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CONTENTS

All Mountain Demo Edition

2017 Hardgoods Preview

Outdoor Retailer Daily

COVER PHOTO BY KERI BASCETTA ; PHOTO BY COREY RICH/RED BULL CONTENT POOL

JT Holmes is already a pro skier, BASE jumper, and stunt coordinator. Now he can add “avalanche survivor” to his resume.

COVER

NEWS

19Gear Guide

9Silver Linings

Find out what consumers are clamoring for in our round-up of the skis, boards, helmets, goggles, safety gear, and more. It’s everything you need to know before you hit the slopes to try it out at the All Mountian Demo— and before buyers place their hardgoods orders.

Playbook

Change is in the air as brands and retailers look for new solutions to counter slowing sales in many core categories.

Plus: Where retailers see growth opportunities in the winter sports market.

“ AS I CAME TO A STOP, I SMASHED MY HEAD BACK AND FORTH TO CREATE AN AIR POCKET, BUT IT WASN’T MUCH USE. I HAD MAYBE A HALF-CENTIMETER OF ROOM.”

FEATURE

14Buried Alive

What’s it like to be entombed by an avalanche?

After going unconscious for several minutes, professional skier and wingsuit flyer JT Holmes knows all too well. Now, if only he could forget.

— JT HOLMES, AVALANCHE BURIAL SURVIVOR

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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CONTENTS

All Mountain Demo Edition

Outdoor Retailer Daily

SOFTGOODS TRENDS

GEAR TRENDS

NEWS

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Brands look to capitalize on the popularity of uphill and backcountry skiing with lighter rigs and new tech in this burgeoning market.

Want to make the most of the All Mountain Demo? We’ve got the beta on the best terrain for testing skis, boards, and snowshoes.

Slay Solitude

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2017 is the year of the compressed-air avy bag, with updates galore to increase carry comfort and ease of use. Plus: high-tech beacons, probes, and shovels.

Say hello to three OR first-timers: Free Country, Hurrta, and Laken USA.

Safety

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Helmets & Goggles

As brands push the limits of lens technology, consumers delight in better clarity in all light conditions; protect your dome with safety features that outshine the competition.

New Exhibitors

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5 Questions for...

Broaden your perspective with insightful comments from slackliner Sonya Iverson, policy wonk Alex Boian from Outdoor Industry Association, and retailer Jimmy Funkhouser.

LOGISTICS

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Upgrades to fast and light Nordic setups, a reimagined snowshoe, and the everyman’s splitboard round out this year’s offerings.

Find out what’s happening—and where—on the mountain.

Snow Travel

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The Gallery

What’s new this year?

Flip through our lookbook for a taste of 26 products hitting store shelves next winter.

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Editors’ Picks

From an ultralight ice axe to an ultrawarm midlayer, these eight products stand out as some of the best at the show.

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All Mountain Demo

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Events

Use this roundup to fill your calendar with workshops, seminars, and a bit of fun.

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Exhibitor List

See who’s at Winter Market.

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The Hot Sheet

Do the All Mountain Demo right with our picks and tips for the best way to spend your time.

PHOTOS BY COURTESY TK

Skis & Boots

Did you miss our reporting on the latest in performance and lifestyle apparel? Go to snewsnet.com/ordaily to get caught up.

OUTDOOR RETAILER DAILY

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PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2017 PRIMALOFT, INC.

IT BREATHES WITH YOU. PrimaLoft® Insulation Active breathes harder or softer whenever you do. This innovative insulation technology is warm for camp, breathable for the trail and maintains 92% of its warmth when wet.

Feel the new standard in active breathability at booth # 40043.

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Upstage any downpour.

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©The Rockport Company, LLC. All rights reserved.

Booth# 34175

12/5/16 2:03 PM

OUTDOOR RETAILER

ORD S TA FF

Look for these faces on the show floor.

Louisa Albanese

Show photographer

Talent, Love, and Power

PHOTOS BY CAVEMAN COLLECTIVE (2); NICK COTE (KLOOS); COURTESY

Welcome to the new ORD

I LOVE COMING TO Outdoor Retailer. I always have.

I’m pushing something like 40 shows now, and being here with the tribe—connecting with old friends and making new ones, talking about the ideas and challenges and solutions that percolate all over the show floor— still energizes me like no other industry event.

Now more than ever, in fact. Our industry has reached a critical stage in its development. There’s no sugarcoating it: It was a tough year for specialty retailers (see p. 9). We have an incoming president who has said he doesn’t believe in climate change. And the entire industry is grappling with how to cultivate more customers, protect the playground, and work together to build an industry calendar that supports all aspects of the business.

As a collection of companies, we have challenges to face.

And the best way to face them is head-on, together.

Outdoor Retailer’s recent announcement about the shifting trade show dates is not the only change in the air.

The magazine you hold in your hands—and the ones you’ll see at the show over the next three days—is different from past OR Dailies. Very different.

The SNEWS team has been proud to produce OR Daily since 2009, and we felt it was time to shake things up a bit.

First, we added this All Mountain Demo edition. Here you’ll find gear trends stories focused on winter hardgoods.

If you’re a hardgoods buyer, this is your cheat sheet for what’s hot for next season. Along those lines, we moved all softgoods gear trends stories to the Pre-Show issue, which we hope you received last month.

We made this shift because you told us that it’s important to hear about the trends before you hit the show floor, not while you’re in the thick of it.

Second, we’re excited about the three cover stories we’ll offer you on Days 1, 2, and 3. ∂ In Day 1’s Talent Issue, we’ll present you with the 25 most talented people in our industry. SNEWS Assistant Editor Kassondra Cloos (who has some serious talent of her own) has been scouring all corners of the industry to find people who kick ass at what they do, from gear designers, to writers, to mentors, to athletes, to social

Corey Buhay

Events/show reporter

Andrew Bydlon

Lead photographer

media gurus, to mountain guides. Some are seasoned vets at the top of their games; others you may never have heard of, but you will. ∂ We’re calling Day 2 The Love Issue. Contributor Elizabeth Miller has pulled together a comprehensive look at which companies are doing the best at balancing their business needs in concert with environmental or social ones. It’s often said the outdoor industry can be a source for good in the world. These brands prove it already is. ∂ And on Day 3, we’ll bring you The Power Issue, in which we’ll unveil our picks for the 10 most powerful people in the industry. Trust me, industry vet Doug Schnitzspahn dug deep into the outdoor world’s pool of movers and shakers to come up with some surprises in this one.

We’ve also revamped our news section to bring you the most current headlines of the show in an easy-to-find-anddevour format. We’ve built a diverse and exciting roster of interviews in our “5 Questions With…” series, and we’re dedicating reporter Corey Buhay and photographer Lauren Danilek to exploring the social side of the show. If you see them, be sure to mug for our new Party Pics.

And don’t miss our Hot Sheet on the back page of each issue, our daily, curated to-do list.

Times are changing in our industry, and ORD is changing with it. Please let me know what you think at khostetter@ aimmedia.com.

Enjoy the show!

Kassondra Cloos Assistant editor

Lauren Danilek Events/show photographer

Elisabeth Kwak-Hefferan Deputy editor

Elizabeth Miller

Environment reporter

Carolyn Webber Show reporter

Kristin Hostetter Editorial Director

P.S. Look for our brand-new roving ORD distributors on the show floor each morning. They’ll be shouting out headlines and passing out hot-off-the-press magazines.

Ryan Wichelns Show reporter

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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NEWS

WHAT’S HAPPENING OUT THERE

Cotopaxi’s vibe resonates with millennials. The start-up expects continued growth in 2017.

Have We Already Seen Peak Millennial?

PHOTO COURTESY OF COTOPAXI

Changing buying habits signal trouble—and opportunity—for outdoor brands and retailers. BY CASEY LYONS

T

HERE’S NO DENYING it: 2016, particularly the back half, presented new challenges for the industry.

After three years of heady growth in outdoor specialty retail—especially camping equipment—the trend line seemed to crest and roll back, leaving in its wake increased inventories, questions about consumers, and a margin-squeezing retail environment that resembles “Let’s Make a Deal.”

Matt Powell, VP of industry analysis for NPD Group, which tracks sales data across outdoor retail, attributes the dip to a few key factors.

“I honestly think we’ve seen millennials move away from camping. They were hot on it for a couple of years, and the trend line was up sharply,” he says.

“The mentality among millennials is to sort of herd

into an activity and binge on it then move onto something else.”

“This is a wake-up call,” he adds. “We’re in a different place today.”

Some retailers agree. Scott Wescott, owner of Wilderness Sports in Dillon, Colorado, describes millennials as being much more selective when buying new gear in his backcountry and telemark ski shop. However, he adds, the consignment business remains a strong draw for young people.

In the past, Powell says, baby boomer consumers viewed so-called “pinnacle” product—that is, the highest-cost, most specialized product—as a worthwhile investment. Now, he’s starting to see a shift. “The millennials are much more practical in the way they’re looking at products, “ he says.

“They’re saying ‘Give me something I can use often for multiple activities instead of this one product.’”

Powell says he predicts the focus of gear manufacturers will shift to “good enough” products that perform well across multiple activities. Such statements carry the ability to disrupt the product development pipeline, which relies on feedback from top-tier athletes who are outliers in terms of how they use the gear. Perhaps that’s for the best, Powell says. “I don’t think [millennials are] ever going to put product through the paces the same way the previous generation did.”

BIG-BOX BANKRUPTCY THE OUTDOOR SPECIALTY market also took a hit with the bankruptcies and restructuring of several big-box retailers. In some cases, the result was expanding inventories. “There’s a lot of inventory building in our world,” Wescott says. “The more inventory, the more carry-through we’re seeing.

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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NEWS

Wescott says he also noticed an increase in the overall supply of goods, as many brands expand their lines to attempt to siphon business away from competitors and rely on a level of demand that the market isn’t ready to support.

“There are lots of companies moving into new product lines and a lot of duplication,” he says.

“It makes your buying decisions [for the store] more difficult.”

Even the largest brands were not immune to the squeeze from the American market. In its third-quarter revenue report, VF Corporation indicated sales experienced a “mid single-digit” decline in the Americas, though strength in Europe increased overall Outdoor & Action Sports revenue by 2 percent.

Columbia Sportswear reported similar figures: a 6 percent net decline in U.S. sales (owing, in part, to big-box bankruptcies), but strong growth in Europe, limiting sales losses to 3 percent in the third quarter, overall.

A NEW HOPE THERE WERE SOME bright spots, however. Though softgoods were down pretty much across the board, niches like backcountry skiing continued to enjoy strong growth with sales and

participation up 14 and 21 percent, respectively, according to a report from SIA. Similarly, Black Diamond Equipment reported strong sales in climbing and mountain products in the third quarter, suggesting technical and safety gear may not be as exposed to a “good enough” trend.

Start-up Cotopaxi, a gear brand that aims its products at millennials, reported strong growth in both e-commerce and brick-and-mortar segments (the brand opened its first retail store in Salt Lake City last summer).

Jay Hampton, VP of marketing, dismisses any sort of millennial migration from Cotopaxi, suggesting that the late-year shift to an older demographic was likely just the parents of millenials buying gifts for their kids. Moreover, he ties somewhat sluggish third-quarter sales to uncertainty around the election, which decreased consumer confidence overall.

Hampton expects topline growth across all Cotopaxi’s distribution channels to increase by a factor of 2.5 in 2017, and describes plans to ramp up events and pop-up stores to continue to capture those coveted millennial dollars.

THE BOTTOM LINE

Handwear

$280.6M +6%

$318.2M -9%

Cold & all-weather boots

Luggage

$283.4M +4%

$42.2M -11%

Insulated outerwear

Socks

$1.3B +2%

$881.4M -12%

Activewear for men

Fleece apparel

$5.5B -3%

Everyday backpacks

Activewear for women

Baselayers

$2.9B -4%

Only qualified members of the trade are invited to attend.

Open to retailers and reps only, the Retailer+Rep Lounge offers a respite from all the goings-on below.

Trade Show Hours

Children at Outdoor Retailer

Tuesday, Jan. 10 - Thursday, Jan. 12 9 a.m. – 6 p.m.

Exhibit Hall

Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah 84101

Parking

Underground parking is available for $14 per day. The entrances are located at 200 South/200 West and 300 West/90 South. Additional parking is located at City Creek Mall.

No Photos

Unauthorized photography is not permitted. Call 801-534-4705 to report any violations.

$182.3M -14%

$519.8M -15%

First Aid and Mothers’ Room Medical staff will be located near MR 150 (located under the triple escalator) to treat minor health problems. Mothers needing privacy can also visit the First Aid room.

Dogs at Outdoor Retailer

Express)

Registration Hours

Shuttle Service

Registration

Now there are more registration locations to serve you: FULL REGISTRATION East Entrance (across from the Marriott City Creek)

Tuesday, Jan. 10...........8 a.m. – 6 p.m.

Wednesday, Jan. 11 .....8 a.m. – 6 p.m.

Thursday, Jan. 12 .........8 a.m. – 4 p.m.

ISPO Online Lounge

Located on the upper concourse of the South Lobby Online Lounge is open daily before and during the show.

a Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 minutes (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 to 11 a.m. a Shuttles will pick up and drop off at the both the West and East Entrances.

FROM HOTELS Show Management Office

Tuesday, Jan. 10 - Thursday, Jan. 12 ��������������������������������������������7:30 – 11 a.m.

Located in MR 257

FROM SALT PALACE

Press Room

Tuesday, Jan. 10 ..............4 – 8:30 p.m.* Wednesday, Jan. 11 ..3:30 – 8:30 p.m.* Thursday, Jan. 12 ............3:30 – 7 p.m.

Located in MR 254 C

Retailer+Rep Lounge Located in MR 254 B

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Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided.

Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com) for your pooch.

If you are planning to bring your pup to the show (service dogs are allowed without restrictions), please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or call 801-534-4705.

$1.3B -13%

Mountaineering boots

$9M -3%

Attendance Guidelines

BADGE PRINTING ONLY (APPROVED, PREREGISTERED) West Entrance (across from Vivint Arena) North Entrance (near the Radisson) South Entrance (across from Holiday Inn

The NPD Group, Inc., provided this retail sales data for the one-year period between September 2015 and September 2016.

Technical packs

Winter Market 2017

*Service from Industry Party and Inspiration Awards until 8:30 p.m.

OUTDOOR RETAILER DAILY

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NEWS INSIDER MAP

Do Solitude Right

You’re only there for a day, so use this guide to maximize your runs. BY ORD STAFF

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1. The All Mountain Demo starts here.

Check out the Chill Zone, check out some gear, and head up (skiers and boarders) or out (Nordic skiers and snowshoers). Solitude has a vast network of Nordic and snowshoe trails.

2. New for the 2016/17 season, the realigned high-speed Apex Express quad allows skiers to access the new highspeed Summit Express quad to the top of Honeycomb Canyon. Instead of a slow, bumpy ride up two ancient lifts, now you can fly up to some of Solitude’s most dynamic terrain from Solitude Village.

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3. The resort's sidecountry offers some of the easiest-access off-piste terrain there is. From the Moonbeam Base Area, cross Big Cottonwood Canyon Road and set a skin track opposite Solitude.

really open it up (mind the SLOW signs, though). Get on Solbright from the top on the shoulder of Evergreen Peak (where the Brighton access is), or link up with it beneath the Sunrise lift.

4. Spend the morning ticking off the easterly aspects of the Eagle and Powderhorn lift lines. Unsurprisingly, Sunshine Bowl softens up quick. Don’t drop into Honeycomb until midday— unless it’s dumping. Then all bets are off.

6. The Fantasy Ridge bootpack opens up the best hikeable terrain. Get there from the top of the Summit—and prepare for exposure along the skinny spine.

5. Planning on laying into some GS turns? Solbright is the perfect aspect to

7. Find tree skiing in the Black Forest (access via Summit Express). If the weather is spicy, you’ll maintain good viz in there—and it never gets skied out.

8. Terrain snob? Milk Run is littered with small, huckable cliffs, but stay high off the Powderhorn lift—you can get cliffed out if you drop in too early.

BEST PLAN Get a little bit of everything when you circuit Solitude this way: Link the Apex and Summit chairs to the top, boost down Honeycomb (DIY adventure), take the Honeycomb Return to Powderhorn, then pick a path down Milk Run back to Summit. Repeat.

Consider it a tour de Solitude.

OUTDOOR RETAILER DAILY

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Comfort from the inside out.

ThermoFlyte answers the call to cold weather adventures. SAXX debuts this mid-weight performance thermal layer to those on the move, those who seek adventure, and demand a perfect mix of comfort and performance from head-to-toe.

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NEWS FEATURE

Buried

Alive

I

T WAS JANUARY 14, 2016. I went out into the backcountry near Lake Tahoe, California, with a group of skiers. There were seven of us, including two guides and an EMT. There was a lot of experience, a lot of know-how, in that group.

We were shooting for a local TV show, but that didn’t affect how we made our decisions; we didn’t have any big objective to get rad footage. We tested our beacons and loaded up into the ski cats.

The snowpack was pretty good, but in just the last 36 or 48 hours, there had been a lot of changing temperatures, a lot of wind, and it was snowing. Still, it wasn’t a day you’d describe as “deep.”

We went out and dug a couple of pits and noticed there were some unstable layers, but they didn’t really seem like anything to not go skiing for. We just decided to tread lightly and start with the safer aspects, which were south facing.

We skied firm-but-fun and shallow stuff and everything was holding up really well, so we went to the north-facing slope. The lead guide told us where not to ski and designated a safe zone at the bottomright of the slope for us to meet. I was listening, but I had also wandered a way a little to get a look at the slope; it wasn’t visible from where we’d been standing. We were going to ski one at a time so the guides

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could have eyes on everybody.

I dropped in fourth or fifth and a little bit left— maybe five feet—of the previous track so I could get a fresh line. I had just turned left when I heard the slope crack.

In general, when I’m in a high-pressure situation,

“ I WAS MAYBE THREE FEET FROM SAFETY. THEN A COUPLE OF SNOW BLOCKS THE SIZE OF DORM-ROOM FRIDGES SWEPT MY FEET OUT FROM UNDER ME AND SUCKED ME DOWNHILL.” I perform exceptionally. I keep my cool, and I don’t panic or throw in the towel. I have had encounters with avalanches before and I knew how to escape.

I immediately identified another safe zone to the left and pointed my skis downhill at a 45-degree angle to the slide and tried to ski out of it. The avalanche propagated the same way, but I was still on my feet. I was three feet from safety. Then a couple

of snow blocks the size of dorm-room fridges swept my feet out from under me and sucked me downhill.

I still didn’t panic. I used my arms to swim and my skis, which hadn’t released, to try to rudder my way farther to the left and out of danger. But the terrain had me. I relaxed and let it happen. The slope funneled and the snow got deeper, and right at the narrowest point, it dropped off a little cliff. The avalanche trundled me toward that and threw me over, cartwheeling and tumbling through the air.

I came to a stop at the bottom of the cliff where the slope flattened out. I was upright, facing away from the cliff, and buried up to my upper chest. My arms and legs were stuck. My first thought was, Shoot, if there’s more snow coming from above, I’m going to be buried completely. I took a breath. At that exact moment, the second wave of snow washed over me.

It rotated me into a scorpion position with my head beneath my legs. As I came to a stop, I smashed my head back and forth to create an air pocket, but it wasn’t much use. I had maybe a half-centimeter of room. I couldn’t move anything else. Being buried in an avalanche is like being completely encased. I couldn’t even wiggle a finger or flex a butt cheek.

Then snow started piling on top of me. At first, I could see cracks of light, but those filled in, leaving darkness. I could hear the sound of drifting snow until the depth muffled it and everything went quiet.

PHOTO BY COREY RICH/RED BULL CONTENT POOL

Want to know what it’s like to be caught in an avalanche? Professional skier and wingsuit flyer JT Holmes wishes he could forget. As told to Casey Lyons

OUTDOOR RETAILER DAILY

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Come See the Latest GORE-TEX® Product Innovations. Booth #33039

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GORE-TEX® PRODUCTS HEAD TO TOE Durably waterproof, windproof and breathable.

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NEWS FEATURE

Holmes and another Red Bull athlete BASE jump from a tower outside Moab, Utah (top). Avalanches are enormously powerful.

PROFILE JT HOLMES

Holmes is no stranger to risk. He developed a taste for BASE jumping when the sport was in its infancy, and went on to be a pioneer of ski-BASE. He’s also a stunt coordinator and performer for major Hollywood films. His sponsors include:

My lungs felt like they were spasming.

How deep am I? I thought. Am I six inches under?

I didn’t think I was going to die. I didn’t think Four feet? Six feet? I immediately pushed those about my family or that I wasn’t going to see anybody thoughts out of my head. There was nothing I could again. It was awful and scary, but it wasn’t terrifying, do about that, and I wanted to focus on what I could it wasn’t horrific. control. I still hadn’t taken another breath.

Hold your breath. Don’t breathe. Don’t breathe. You I was stuck in the silent darkness, but I knew I’d can do it. You got this, JT! been seen. I knew that professional That was my last thought before mountain guides saw the avalanche STAY SAFE IN my lungs won the battle and I started and saw me in it and that they’d iniAVY TERRAIN gasping and sucking for air that wasn’t tiate a rescue right away. I also knew “The most important thing there. The last thing I remember was that no matter how good they were, with avalanche rescue is struggling to take mini breaths and I was under snow. They had to first to know your equipment,” Holmes says. “You want to the feeling of not having any oxygen, locate me, then dig me out. be very familiar with your but really wanting some. Then I I focused on staying relaxed and beacon, probe, and shovel. slowly passed out. I think it was about not breathing. I thought about bigIt’s important to have those two minutes after I was buried. wave hold-downs I’d recently seen tools easy accessible in your The next thing I remember was an at a Red Bull surfing competition at backpack.” intense brightness and pain. My head Jaws in Hawaii. The human body can was dug out and I was in something go a long time without oxygen, I told like a seated, reclining position. I didn’t know what myself. But a little battle had started between my was happening. My entire body was in pain, every head and my lungs. single inch of me. Maybe it was the pressure of all You used to be a swimmer and a water polo player, the snow, or the oxygen flooding back into my tisI reminded myself. sues, I don’t know.

My lungs began to hurt.

I was moaning and swearing and kept saying I You could swim 75 yards underwater and it would wanted to go home and get out of there. Everyone take you more than a minute to do it. Do it slow and kept asking if I was OK. I didn’t have control of my steady. Otherwise, you’ll burn up all the oxygen.

Survive an Avalanche 16

40%

First, the grim truth: Overall, just 2 in 5 fully buried avalanche victims survive.

But there are ways to improve your odds.

57%

Get an avalanche transceiver and know how to use it. Since 2000, more than half of fully buried victims who had such equipment made it out alive.

∂ NuDown ∂ Red Bull ∂ Squaw Valley Urban Armor Gear

thoughts. But I started to breathe more normally and calm down a little. I stood up and further confirmed that I was free of trauma.

The group discussed how we were going to get out of there. I wasn’t a part of that conversation, but I said that I could ski. I grabbed the nearest pair of poles (mine were gone) and realized that I had pissed my pants, which only confused and angered me more. I followed someone back to the cat. When I got down to my car, I took a pull from a group member’s whiskey flask and let a friend drive me home.

I’ve had a lot of close calls in my life. Usually it’s a quick moment of violence and then it’s over and you realize you got away with something. Maybe I’ve opened my ‘chute so low I was only 30 feet off the ground and milliseconds from dying. That was being physically close to death, but I was in control.

This was different. This was being physiologically close to death. I had my last thoughts. My life was not up to me anymore.

The next day, I wasn’t myself. It was a pow day at Squaw, but I didn’t feel like skiing. I just wanted to sit by myself in the dark and watch the snow fall.

Even now, a year later, it still feels like it’s right below the surface. If I get low on sleep I start thinking about it and it stirs some emotions in me. I’m still pretty rattled.

63%

Pick a skilled partner. A quick companion rescue (as opposed to professional or team rescue) carries the highest survival rate in full-burial events.

90%

Make fast work. If buried victim is extracted within 15 minutes, the chances of survival are high.

PHOTOS BY (LEFT) ISTOCK.COM; MICHAEL CLARK/RED BULL CONTENT POOL

∂ BF Goodrich ∂ GoPro ∂ Head ∂ lululemon

OUTDOOR RETAILER DAILY

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12/19/16 7:33 PM

UN1TED A great running vest deserves a revolutionary hydration flask.

And that’s why Salomon teamed up with HydraPak. Our flexible flasks compress as you drink to eliminate water sloshing, are 100% BPA free and have a Beyond™ lifetime guarantee. The #1 choice for technical hydration for over a decade.

SOFTFLASK™ 500 ML BY HYDRAPAK — S-LAB SENSE VEST BY SALOMON

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I N B R I TA I N I T R A I N S O V E R 1 0 0 D AY S A Y E A R , S O W E K N O W W H A T M A K E S A G O O D R A I N B O O T. F R O M B E I N G W AT E R P R O O F ( O B V I O U S LY ! ) A N D H A N D C R A F T E D U S I N G N AT U R A L R U B B E R TO E N H A N C E D T R E A D G R I P S A N D T H E FA C T T H AT W E T E S T E V E R Y S T Y L E TO W I T H S TA N D N E G AT I V E T E M P E R AT U R E S. E V E RY R A I N Y DAY C A N N O W B E A L I T T L E B R I G H T E R .

V I E W T H E N E W C O L L E C T I O N AT B O OT H 29165W o r c o n t a c t u s a t : T: 917 676 7254 E: us a . s h o w r o o m @∆o u le s . c o m DEMO_JOILES_ORD_WIN2017.indd 1

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GEARTRENDS HARDGOODS PREVIEW

OWN THE SNOW

PHOTOS BY COURTESY

Ski, glide, skin, and snowshoe with the latest tech that conquers any slope.

INNOVATIONS IN SAFETY GEAR—from slimmer avy packs that use compressed air to probes that pick up tranceiver signals to helmets with MIPS—continue to push the market forward. Which is a good thing since more and more people are venturing into avalanche terrain. Our hardgoods trend reports cover it all, no matter your preferred mode of winter travel: fat or skinny skis, splitboard or snowshoes. We also present a preview of what’s hot in helmets and goggles this season. So, no excuses: Get out there and stay safe.

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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GEAR TRENDS SKIING

OUT OF BOUNDS

As skiers shift priorities, brands come along.

BY ERME CATINO

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Beyond The Core

For several years, backcountry skiing (along with the sales of its related products) has been the fastest-growing segments within the ski industry. And participants are no longer the stereotypical backcountry aficionados seeking solitude and freshies away from the masses. They’re intermediates dabbling in the backcountry; resort skiers who simply prefer a boot with walk mode; consumers with touring bindings but no climbing skins; and uphill skiers whose sole purpose is to climb as fast as possible.

Backcountry skiing’s growth has spurred a new pillar of gear. It’s the new “all-mountain” category, and brands are getting ready for the niche gear segment to get more mainstream attention.

Julian Gasiewski of White Pine Touring in Park City, Utah—a retail shop that runs avalanche courses through AIARE—agrees that the number of all-mountain skiers is on the rise, and notes that his best-selling ski boots aren’t pure alpine/tour, but ones that can handle both the resort and the skin track.

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Skiing for Fitness

We all know that skiing uphill is a killer workout. “The trend is twofold,” says Marshal Olson, global sales director of DPS. “There’s lightweight gear that’s pretty legit inbounds, and there’s fitness skiing—a fast and light alternative to Nordic that’s great for vacationers and skiers who want to tour, but not expose themselves to avalanches.”

Salewa has a name for this category of skiers that wants to go uphill at resorts: Speed Fit. “It’s a huge initiative for us,” says Marketing Manager Jamie Starr. “Speed Fit is accessible to more people: beginners, fitness freaks, road cyclists, ultrarunners, etc. It’s all about growing our sport and industry.” A trend that was once taboo for resort management, the growth of uphill skiing has pushed many resorts to adopt policies about it.

Big Brands Shed Weight

CONTINUED ON PAGE 22

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1. Salomon’s MTN Pin ($625 with brake) is the company’s first foray into the tech binding world. The MTN heel pins can be swapped for three different retention values. The wider (expert) pins allow the binding to be stiffer to prevent prerelease issues.

2. DPS is adding the progressively rockered Lotus 124 shape to its touring line.

The Lotus 124 Tour1 ($1,099) weighs 1570g and is a powder surfing board for dedicated backcountry rippers.

3. The Scarpa Maestrale RS ($795) is reinvigorated with a new carbon-infused Grilamid shell that makes it 142g lighter and five flex points stiffer. The boot closure system employs a Z-shaped cable that reduces weight while improving fit.

PHOTOS BY COURTESY

Traditionally, alpine-touring products were manufactured by niche companies, leaving the big brands to focus on the mainstream aspects of the sport. Not true anymore. Big ski brands are going on a diet. One example: Salomon launches the S/LAB X-Alp system, a ski and boot combo focused on lightweight performance, as well as the company’s first backcountry tech binding.

“The bigger brands going into the AT market is healthy for the sport and the industry,” says David Marchi of Crow’s Feet Commons in Bend, Oregon. “It’s pushing innovation, but, more importantly for the retailer, it gives customers more options.” Marchi explains that historically, touring gear was imported from Europe, and had to be brought in by a distributor that took a cut of the sale.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

12/19/16 6:24 PM

Weaving together the latest designs and technology with the rich heritage and time-honored beliefs of Nepal. booth #14043 | sherpaadventuregear.com | #wearesherpa

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GEAR TRENDS SKIING CONTINUED FROM PAGE 20

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5. A relative newcomer to the U.S. ski market, Black Crows is shaking things up with a full reverse-camber ski with a metal laminate inside, a unique blend of designs. The Daemon ($750) is a 99mm-waisted all-mountain ski, designed to float in soft snow and carve on groomers.

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4. Arc’teryx expands its popular Procline line this year with the Procline Women’s Support ($1,000). Like the men’s version, it’s a combo ski and mountaineering boot for women who want something superlight (1120g) for backcountry powder and chute skiing.

6. Scott’s new S1 Collection has a fresh take on the ski/walk mechanism. The S1 Pro ($1,000) is a carbon and Grilamid shell with a memory foam leather liner. It weighs 1350g and relies on the Power Bridge Tongue—a touring feature on the front of the boot that increases performance and power without sacrificing touring mobility.

7. Salomon’s new superlight (950g) S/LAB X-Alp Ski ($850) has a karuba wood core with basalt and fiberglass laminates (tech taken from Nordic skis), which provide reliable and stable performance on the descent.

8. Black Diamond’s new Route collection is positioned between its Helio ultralight skis and the burlier Boundary line. The Route 105 ($650; 1786g), which is rockered in the tip and semi-rockered in the tail, is damp and responsive with enough muscle for lift skiing—at a competitive price.

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9. Dynafit’s Speed Fit binding ($449) is a beefed-up (310g) version of its Speed Superlite, with a 10 DIN and removable brakes for skiers who ski-tour for fitness at their local resorts.

11. Also aimed at fitness skiers, Dynafit’s SpeedFit boot ($599) is an evolution of the TLT6 at a lower price point with reflective features to promote safety on the hill during low-light hours.

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PHOTOS BY COURTESY

10. The Fritchsi Tecton 12 ($650) is a touring binding with frontal lateral releases in both ski and walk modes, which means better safety for skiing and in the event of an avalanche. The binding has a pin-tech toe with a static heel locking lever for added security.

OUTDOOR RETAILER DAILY

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If It’s not dIrty, you’re not doIng It rIght. prevIew the fall 2017 tIMBerland® traIl worK ColleCtIon featurIng the new ChoCorua hIKer at Booth #32112

Timberland and

are trademarks of TBL Licensing LLC. © 2016 TBL Licensing LLC. All rights reserved. USW50495

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GEAR TRENDS SAFETY

MIGHT IS LIGHT

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Backcountry safety gear continues on the path to enlightenment. BY ERME CATINO

Practice Makes Perfect Traveling in the backcountry requires education and, most importantly, experience—through courses, mentorship, and practice. Skiers can take multiple classes, but if they can’t properly execute a rescue or use safe travel techniques, they become a liability to themselves, their party, and anyone nearby.

According to a Canadian study of 106 avalanches involving airbag users, one in eight did not activate his or her airbag. Ortovox addressed this issue by allowing Avabag users to practice as much as they want—without an installed cartridge­—so they can be ready in a real-life scenario. Chris Hrenko, spokesperson for Ortovox, explains, “The trigger handle accessibility and unlimited training aspect are key with this pack.”

The surge in backcountry safety is “driven both by the continued popularity of ski-mo [race-inspired ski mountaineering] and the growth of the skier segment that wants to tour, not from a trailhead, but from the resort gates,” says Dave Furman, Mammut’s North American hardgoods manager.

Luckily, backcountry safety gear has become so advanced that the path to proficiency is faster. Advanced gear—with practice—often speeds the time to finding a buried victim, meaning skiers should perfect their probing and shoveling techniques as a way to quickly rescue avy victims.

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Avalanche Airbags Get Lean

1. The Ortovox 30L Avabag ($720) weighs just 4 pounds 2 ounces, which is more than two pounds lighter than the previous category-leading airbag pack.

How did Ortovox do it? By using a smaller venturi and welding pack seams rather than sewing them.

Another key feature: unlimited dry-fire training without the cartridge.

2. The G3 Scala LT ($219-230) takes the scaled polyurethane tip from its older sister, the Scala skin, and trims the width.

It improves packability, is engineered to stop snow from sneaking under the skin, and decreases the weight by a couple of ounces.

PHOTOS BY COURTESY

Let’s face it: Avalanche airbags and their canisters are heavy. Last season, battery-powered fan bags received designer attention, with refinements from Black Diamond and the introduction of Arc’teryx’s Voltair. While still on the heavy side, both models eased the travel and practice burdens inherent with air-driven bags. Yet many skiers haven’t bought into fan systems due to their steep price tags.

For 2017/18, compressed air canister bags get a makeover. Ortovox developed a more compact venturi (the small mechanical element that powers the inflation) and focused on shaving ounces through welded pack construction. Backcountry Access lights up with a different approach. “We achieved the weight reduction by decreasing the size of the cylinder and stashing it inside the airbag compartment,” says Bruce Edgerly, VP of marketing and global sales. “This opens up more free space inside the packbag.”

CONTINUED ON PAGE 26

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ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

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GEAR TRENDS SAFETY CONTINUED FROM PAGE 24

5 4. The Backcountry Access Float 17 pack ($TBD) weighs 5 pounds 10 ounces, including the engine and a full cylinder. BCA focused on decreasing the size of the cylinder, increasing the canister pressure to 3,000 psi, and making the venturi (inflation mechanism) more efficient.

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5. The Mammut BarryvoxS ($490) is an easy-handling beacon in a small package. The Auto Guidance and Smart Search features prohibit signal overlap from other beacons during a multiple burial scenario and optimize the fine search process in a rescue.

6. Part backcountry beacon, part probe: The PIEPS iProbe II–300 ($215) has an integrated receiver that can detect an active signal from any standard beacon without a clear strike. For those who have probed in a circle (the standard protocol for a rescue), this is a game changer.

7. The new D-Grip Kodiak Shovel ($90) from Ortovox packs down easily and is a workhouse when moving snow.

The 90-degree clearing function—it resembles a garden hoe—is useful when digging a snow pit. The reverse side of the shovel blade is flat, aiding in column test snow-stability assessments and also has boreholes to help build a rescue sled.

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PHOTOS BY COURTESY

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Lighten your load with the Skeletool® CX. Seven hard-working tools in one five-ounce, compact multi-tool. Built for those who venture into the wild.

HAPPY HOUR + TOOL SALE | WEDNESDAY 4:30pm | BOOTH 23005 Come to the booth for FREE BEER, or get a great deal on Leatherman tools, and we’ll donate a portion to The Conservation Alliance.

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GEAR TRENDS HELMETS & GOGGLES

TRICKED OUT

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New goggles are loaded with features, and helmets increase safety and lose weight. BY ERME CATINO

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1. The Symbol 2 Plus D from Scott ($220) addresses rotational impacts via MIPS. It has a low profile and ear pads that allow for improved hearing, adding style and function to its safety qualities.

2. The Smith Quantum ($300) provides protection from side impacts via MIPS

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and its exoskeleton shell design. The integration with Smith goggles aims to deliver ventilation and anti-fogging.

3. The Giro Axis and Ella models ($170) feature a medium-sized frame with VIVID, a patented lens technology developed in partnership with ZEISS Optics. VIVID

Rotational Safety

MIPS (multiple impact protection system) is a relatively new technology in helmets. It works by separating the shell and liner with a lowfriction layer that’s designed to protect against rotational impacts by allowing the helmet to slide relative to the head in a crash.

“MIPS is now considered a necessity,” says Littenberg. “With the minimal difference in cost to the customer, we’re seeing MIPS sales outpace non-MIPS helmets in similar styles.”

delivers precise vision without color oversaturation by manipulating blue light on the color spectrum. It promises to reduce eye fatigue by enhancing color contrast.

4. The Zeal Portal Automatic Plus ($269) features an interchangeable system where the lens glides on a rail along the

frame, allowing the user to swap lenses without smudging them. The Portal comes in several lens options, including the photochromatic Automatic Plus that transitions from gray to rose and from 18 to 28 percent Visible Light Transmission (VLT) for those who swap lenses only on the brightest and darkest days.

PHOTOS BY COURTESY TK

Protect and Adapt

Light quality can change from the top of a ski run to the bottom. In the past, the main strategy for dealing with that was to a pick a good compromise lens. This year, more companies are offering models with photochromatic lenses (they automatically adapt to changing light) and seamless helmet integration.

Elias Littenberg, senior buyer at Backcountry.com, notes, “‘Lens tech’ is the new buzzword when talking goggles. All the big brands have pushed the limits of lens technology,” and it’s resonating with consumers.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

12/19/16 2:41 PM

MAXIMUM PERFORMANCE Innovative Designs / Durable Construction / Multi-Functional PLEASE VISIT US AT BOOTH 30000E FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com/underarmour.aspx THERMOS is a registered trademark in over 115 countries.

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© 2017 Under Armour, Inc. All rights reserved. • www.underarmour.com

12/5/16 1:00 PM

GEAR TRENDS SNOW TRAVEL

PROFICIENT RECREATION Gear refinements come to smaller categories.

BY ERME CATINO

Snow Stompers

Snowshoes are where the major innovations lie for next season, with one company in particular (Crescent Moon) moving the bar in terms of materials.

“Our patent-pending design is the most innovative thing in snowshoes since the aluminum frame,” says Jake Thamm, Crescent Moon president, of his new All-Foam Sports Snowshoe. “The lightweight feel will have a broader customer reach and will introduce a whole new segment of users to snowshoeing.”

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Splitting Up

Broadening the market reach is also on the mind of Voilé. Through market research, they found splitboard riders are typically young and with limited expendable income. David Grissom, Voile’s sales and marketing manager, says, “We thought it was peculiar that with all the splitboard brand choices out there, sales of our ‘Do It Yourself Split Kit’ are still growing.” So they’ve brought a price point splitboard to market, targeting those younger riders getting into the sport for the first time.

Go Nordic

Andrew Sturtz, spokesperson for Madshus, explains that the Propulsion Ski is going after the classic disciplined cross-country skier looking to maximize his or her speed. It has an even distribution of pressure points across a stiff camber profile. This technology makes the experience way more fun, since “it provides more powerful accelerations, better glide, and higher top speed.”

CONTINUED ON PAGE 32

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PHOTOS BY COURTESY

1. The Voilé Spartan ($550) is a no-frills splitboard with an aspen wood core and smooth flex. The early rise in the nose and tail provides easy maneuvering. The Voilé Speed Rail Splitboard Binding ($350) adjusts from touring to descending mode with a simple aluminum rail slide mechanism (no clips or pins required).

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

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GEAR TRENDS SNOW TRAVEL CONTINUED FROM PAGE 30

2. The Madshus Nano Carbon Race 100UHM pole ($295) employs an Ultra High Modulus Carbon shaft and heatmoldable strap designed to fit any hand.

The Velcro on the strap borrows high adhesion strength from the footwear industry, allowing it to hold firm when you’re moving fast.

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3. Leki’s Aergonlite 2 Lady Vertical ($129) is the company’s first women’sspecific backcountry pole. The Trigger Vertical system lets you click in and out of the pole via the wrist strap (like a ski binding), providing variable grip adjustments without removing pole straps.

4.The All-Foam Sports Snowshoe ($149) from Crescent Moon uses dualdensity EVA to form a rockered deck with tire tread-like lugs for bite. The top is curved to provide a comfortable feel on hard and rough surfaces. The hookand-loop binding system is secure, easy to use, widely adjustable, and comfortable.

5.The Madshus Propulsion Ski ($775) is designed to maintain momentum and speed in the classic Nordic track.

Its tip splay is engineered to optimize the pressure zones, either for cold hard snow or to float in soft, wet conditions.

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PHOTOS BY COURTESY

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extraordinary J

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FASHI0N SHOW + INDUSTRY PARTY JANUARY 10, 2017 • 6:00 PM • SOUTH PLAZA OF SALT PALACE

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EDITORS’PICKS NEW GEAR THAT CAUGHT OUR EYE

1. A jacket’s powder skirt can only do

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so much on really deep days. But the one-piece Helly Hansen Ullr Powder Suit makes you immune to gaposis and lets you plunge through the deepest stuff without fear of snow down your skivvies. The suit uses Helly Tech Professional 3L waterproof/ breathable fabric combined with the H²Flow system, which capitalizes on the negative space built into the insulation structure. Mechanical vents to trap heat or release it depending on your exertion level. Cool feature: The Life Pocket is a PrimaLoft Gold Aerogel-insulated chest compartment that keeps phones and cameras warm to help prolong and preserve battery life. [$850] #12001 hellyhansen.com

2. A pair of Petzl’s new ultralight Gully

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PHOTOS BY COURTESY

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axes weighs only 550g—about the same as a single standard ice tool. The favorite axe of the Swiss Machine, Ueli Steck, the 45cm Gully features a 2.9mm stainless steel needle point and an aluminum shaft. If, like Ueli, light and fast is your thing, this axe might be your solution. [$200] #4027 petzl.com

3. Wanna stow a big jug of Mexican hot chocolate for after your ski tour?

You need a YETI Rambler Jug, which brings the same durable construction and efficient temperature retention of the brand’s other products to new half-gallon and one-gallon sizes. The No-Sweat design keeps fingers dry (and thus warmer) and the cap magnetically attaches to the bottle while you drink or pour, so you won’t fumble it in the snow. [$100-$150] #24031 yeti.com 4. KEEN’s Terradora WP is a goanywhere women’s boot with plenty of midsole support and a tough but stylish aesthetic (clay-like reds and oranges will be on-trend in 2017).

Available in mid and low versions, the Terradora is designed for women’s feet, with a narrower last through the heel for increased stability and a slightly higher arch. The highly contoured insole promises excellent out-of-thebox comfort. [$130-$140] #32183 keenfootwear.com

All product descriptions are provided by the companies and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

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EDITORS’ PICKS

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5. Unbridled breathability in a stretchy,

minimalistic design makes Merrell’s Unbound Alpha Jacket an ideal insulator for active pursuits. Merrell used Polartec Alpha throughout the jacket for lightweight warmth with top-notch breathability. The stretch-woven shell means excellent mobility, making it versatile for a range of high-output activities. A simple, clean design keeps it light. [$259] #32127 merrell.com

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6. Without narrow pants legs to yank

over your muddy boots, Skhoop’s waterproof Kattis Rain Skirt takes the pain out of layering. A two-way zipper runs the length of the skirt, so it’s easy to put on and adjust for freedom of motion even without taking off boots, skis, or snowshoes. The Kattis is slightly longer in the back, and features reflective details on the front and back and a lower drawstring for additional adjustments. A spacious front pocket below the right hip stores small accessories like a cell phone, lip balm, and keys. [$89] #23009 skhoop.com

7. Part of Salewa’s North American

apparel launch, the Puez TirolWool Celliant Vest features wool from a collective in South Tyrol, Italy.

Salewa blends its high-altitude wool with polyester to create warm, soft insulation. The hybrid vest strategically combines TirolWool on the inside with a Durastretch nylon shell to create a wind-resistant, water-repellent, packable (and PFC-free) layer to keep your core warm during alpine pursuits, while leaving your arms free for reachy pole plants and axe swings. [$150] #36073 salewa.us

8. Silliest pack name on the planet?

Yes. The 18-liter Skiddilyscatscoot from The North Face takes that honor (TNF athlete Ingrid Backstrom coined the name: “sometimes you just need to skiddlyscatscoot over to the next line”), but it’s also a pretty sweet way to carry ski gear. Designed for resort and sidecountry days, the Skiddilyscatscoot features a fleece-lined goggle pocket and Glove Stash on the shoulder strap.

Multiple ski- and board-carry options offer load-hauling versatility, and a slim profile promises freedom of movement, all at a nearly unbeatable price. [$79] #35051 thenorthface.com

PHOTOS BY COURTESY

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LARRY HARRISON BRAND DEVELOPMENT DIRECTOR, OUTDOOR RETAILER

ALI KENNEY SENIOR DIRECTOR, GLOBAL SUPPLY CHAIN AND SUSTAINABILITY, BURTON SNOWBOARDS

A FORCE FOR THE FUTURE. The history of the outdoor industry and those who created it runs deep. As we look to the next generation of outdoor industry leaders, we must work together to retain our values and grow our businesses. We’re coming together to fight for the future—our future. Join OIA and be part of a powerful force for meaningful change. outdoorindustry.org

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12/5/16 2:41 PM

OIA INDUSTRY BREAKFAST

OIA Industry Breakfast and OIA Industry Lunches live broadcasts powered by

TUESDAY, JANUARY 10 | 7 AM – 9 AM SALON D, SLC MARRIOTT DOWNTOWN AT CITY CREEK

A FORCE FOR MEANINGFUL CHANGE OIA is celebrating the outdoor industry’s sustainability leadership. Business sustainability has shifted from being a fringe “add on” to a critical business imperative that is driving the continued growth and success of the outdoor industry within an increasingly resource-constrained world.

Come learn about the global sustainable business movement. Leave inspired to take action, utilizing the collaborative spirit of the outdoor industry to tackle the challenges we face—together.

OIA INDUSTRY LUNCHES JANUARY 10-12 | 11:30 AM – 1 PM | SALON D, MARRIOTT DOWNTOWN AT CITY CREEK Take a break from the show floor each day and join OIA for lunch and industry insider knowledge on key issues.

PARTICIPATION TUESDAY, JANUARY 10: DOCTOR’S ORDERS: GET OUTSIDE Vivek Murthy - U.S. Surgeon General Stacy Bare - Director of Sierra Club Outdoors Mark McKnight - CMO, Roots Rated Kaiser Permanente Representative

SUSTAINABILITY WEDNESDAY, JANUARY 11: HIGG INDEX ADOPTION EXPLAINED David Labistour - CEO, MEC Valerie Presolly - Director of Sustainable Business Innovation, MEC Susan Viscon - Sr. VP, Merchandising and Private Brands, REI Matthew Thurston - Sr. Manager, Product & Supply Chain Sustainability, REI

POLICY THURSDAY, JANUARY 12: YOU CAN’T DO BUSINESS ON A DEAD PLANET

GUEST SPEAKER – JOEL MAKOWER GREENBIZ CHAIRMAN AND EXECUTIVE EDITOR As the voice and founder of GreenBiz, Joel is an awardwinning writer and strategist on corporate sustainability practices and clean technology who, for over 25 years, has helped a wide range of companies align sustainability goals with business strategy.

TEN YEARS OF SUSTAINABILITY CELEBRATION MONDAY, JANUARY 9 | DOORS AT 5:45 PM, MUSIC AT 7:30 PM | THE STATE ROOM, 638 STATE ST. SALT LAKE CITY Join Higgins the Goat and Brushfire Records artist ALO for a celebratory evening commemorating the 10th anniversary of OIA’s Sustainability Working Group.

Delicious eats by Red Iguana. First-ever Together We Are a Force for Sustainability awards presentation. Event is by invitation only.

Email sustainability@outdoorindustry.org for more information.

Representatives from Protect Our Winters, Climate Action Campaign, Climate Reality Project and OIA

outdoorindustry.org

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THEGALLERY

HOT NEW PRODUCTS AT WINTER MARKET

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1. The Insulated Double V from Klymit

is a comfortable double-wide pad with four-season insulation. The bodymapped V chamber design limits air movement, maximizes comfort, and keeps your tossing and turning from ruining your partner’s sleep. Klymalite insulation isolates the top and bottom halves of the pad, holding the cold air on the bottom while keeping the warm air next to your body. The pad fits in a two-person tent and is rugged enough for bivying. [$160] #19009 klymit.com

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2. Featuring a silky-smooth nylon shell,

the Icarus Jacket from Montane is lightweight and packable, windproof, and water-resistant. It’s insulated with PrimaLoft’s new ThermoPlume which mimics the loft and fill power properties of down and the fast-drying warmth of traditional synthetic fill. [$190] #10006 montane.co.uk

3. Gregory’s Boone Overnight offers 40 liters of storage in a classic look, making it the ideal weekend warrior pack. The Boone has backpanel access so you can pack it like a duffel bag.

A large bottom compartment keeps trail running shoes separate from street clothes, and a laptop sleeve keeps you organized. [$159] #3037 gregorypacks.com

4. Outdoor Research’s Aksel Work Gloves stay true to that classic leather look but are plenty warm enough for skiing and other serious winter pursuits. They pair soft, supple, and durable cowbelly leather with a wool/ polyester liner to make a toasty but still highly breathable package. [$65] #20027 outdoorresearch.com Descriptions are provided by the manufacturers and edited for style and space.

PHOTOS BY COURTESY

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OUTDOOR RETAILER DAILY

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NEW PRODUCT GALLERY

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1. LOWA’s Aerox GTX Mid Surround is

a multi-use boot with temperature regulation and breathability courtesy of Gore’s Surround Technology. LOWA enhanced that breathability with its direct-injection system of midsole ventilation channels. Combined with a supportive PU Monowrap frame and a dual-density midsole, the result is a waterproof/breathable, lightweight, do-it-all athletic boot. [$240] #32128 lowaboots.com

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2. Toad&Co’s Breckinridge Parka

for women is half wool jacket, half technical puffy. The core is a recycled wool and nylon blend that moves moisture and retains warmth. The shoulders and arms are insulated with a blown-in synthetic, and the whole piece has a DWR finish. Plenty of pockets (even a few hidden ones) give the jacket a functional, original look. [$229] #30051E toadandco.com

3. O Loves M Bags Cross Body bags

are ideal for everyday use and travel because the longer strap allows you to wear your essentials and keep your hands free. The new Lola Cross Body is made in Colorado from repurposed, upcycled yoga mats and sandal webbing. [$30] #22051 olovesm.com

4. Point6 teamed up with 37.5 Technology to produce their driest ski sock ever: the 3424. It uses coconut shells and volcanic ash to improve merino wool’s moisture-wicking properties. The fabric pulls moisture away from the foot in vapor form— before it becomes a sweat droplet.

Cushioning on the shin, under the foot, and around the Achilles enhances comfort during long days on the mountain, and an insulated toebox ups the warmth. [$26] #BR503 point6.com

PHOTOS BY COURTESY

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OUTDOOR RETAILER DAILY

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E L E V A T E YO U R O U T D O O R G A M E

New PrimaHIKE and PrimaSKI socks made from PrimaLoft® and Merino wool help you get more out of every adventure keeping you drier and more comfortable along the way.

SEE FOR YOURSELF

BOOTH #23043 FOXSOX.COM 80 0 -2 4 7 -1 8 1 5

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AMERICAN

ORIGINAL 12/14/16 1:49 PM

NEW PRODUCT GALLERY

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1. The Kamik Yukon 5 is built for daily

life in cold environments. A waterproof leather upper and rubber bottom will keep you dry, while 3M Thinsulate holds in the warmth. A moisture-wicking lining and removable antibacterial insole means you’ll stay comfortable on the inside when it’s less than superb on the outside. [approx. $100] #30027E kamik.com

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2. Engineered to take you anywhere,

the solid and secure MSR Revo Ascents are now even burlier with the new DTX Crampon. The snowshoe’s steel perimeter crampon is thicker and has a new geometry to increase strength and durability. Plus, it now has a reinforced nose to withstand kickstepping on ascents through any conditions. [$240] #26015 cascadedesigns.com/ msr

3. Marmot’s new Baker Glove is a ski glove constructed with reinforced washable leather, a waterproof/ breathable Gore-Tex glove insert, Thermal R insulation, and Marmot’s proprietary DriClime 3-Dimensional Wicking Lining. Additional features include a wrist strap and gauntlet drawcord to keep snow out, protective foam padding in critical impact zones, a goggle wiper on the left thumb, and a safety leash. [$60] #34037 marmot.com

4. Perfect for both lounging indoors and adventuring outdoors, Mountain Khakis’ Fourteener Fleece Jacket combines comfort, style, and warmth.

The polyester faux shearling exterior has a polyester taffeta lining for comfort. It also features three pockets, stretch canvas trim details, and canvas-reinforced elbow patches. [$150] #21001 mountainkhakis.com

PHOTOS BY COURTESY

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OUTDOOR RETAILER DAILY

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NEW PRODUCT GALLERY

Textile-Based Product Solutions

THE COMMON THREAD

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That’s what we are.

We bind iconic apparel brands with the world’s leading textile mills.

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PHOTOS BY COURTESY

5. Long underwear has typically been

designed to be worn as just that: underwear. But Flylow’s Women’s Shreggings, made from a breathable, stretchy fabric (90 percent polyester, 10 percent spandex), do double duty. You can wear them as highperformance long undies under your ski pants and also rock them around town as leggings. [$85] #10 flylowgear.com

6. Bonded fabric, a fitted hood, and

warm insulation join forces in this wind-blocking midlayer, the Merrell Big Sky Hybrid Jacket. This casual, stylish jacket features 700g of 3M Thinsulate Featherless Insulation through the body, with woven shoulders and arms. [$180] #32127 merrell.com

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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Stop by today and see what our partners such as Dry-Tex can offer you.

BOOTH 41051

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NEW PRODUCT GALLERY

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1. The 29-liter Two Harbors Campus

Pack is named after Granite Gear’s rugged Minnesota home town, and offers maximum protection against the elements with a water repellent treatment and a padded front panel for added internal protection. Dual, low profile and expandable hydration pockets allow for quick access to bottles and a compression molded back panel with ventilation channels makes for a comfortable ride. [$100] #4037 granitegear.com

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2. Snow Peak’s steel and bamboo BBQ

Rod is the perfect campfire-cooking accessory. Skewer up to four items on the end of this fishing pole-like roaster and dangle it over the flames. Then, with a flick of the wrist, whatever you’re cooking will flip over for nice, even heat distribution. [$40] #10011 snowpeak.com

3. The Rab Vendetta is an insulated waterproof glove with an OutDry insert for a dexterous fit. The Kevlar-stitched leather palm pumps up durability. The Vendetta also features pre-curved, box-wall finger construction for added comfort and grip. [$120] #3001 rab.equipment

4. A lightweight, four-wheel-drive performance boot for your feet, the men’s KEEN Targhee EXP offers big-time support and a nimble response on any terrain. The dual-density, compressionmolded EVA midsole and removable EVA footbed provide support for off- and on-trail hikers and backpackers. Other features include a KEEN.Dry waterproof/ breathable membrane and 4mm multidirectional lugs. [$140] #32183 keen­ footwear.com

PHOTOS BY COURTESY

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OUTDOOR RETAILER DAILY

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NEW PRODUCT GALLERY

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5. Mountain Hardwear’s

BoundarySeeker offers a combination of features designed for convenience and comfort in the coldest conditions out there. The air-permeable, fully seam-sealed and waterproof threelayer Polartec NeoShell fabric provides temperature regulation while keeping the elements—no matter how ferocious—at bay. [$600] #26027 mountainhardwear.com

6. OOFOS is branching out from sandals

to shoes with the OOmg and OOmg High. Both models feature the same OOfoam technology between your foot and the ground, which absorbs 37 percent more impact than traditional footwear foams and provides superior arch support and comfort. A mesh upper keeps them breathable and light. [$140] #30191W oofos.com

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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NEW PRODUCT GALLERY 1. Petzl’s Coeur Pulse is a new removable bolt,

ideal for route developers, highliners, and cavers. A syringe-like button on the bolt’s head compresses its shaft like a loaded cam. After inserting it into a drilled hole, releasing the head expands the bolt to grip the hole. A quick spin of the head locks it in place. Available in two sizes. [$TBD] #4027 petzl.com

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2. Designed in collaboration with photographer Chris Burkard, the Kit Cube Large by Mountainsmith is a durable, water-resistant camera cube that offers protection, organization, and compatibility. Pack the Kit Cube in virtually any bag, pack, or piece of luggage for flexibility and utility while keeping your camera gear safe. [$70] #16018 mountainsmith.com

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3. Dynafit’s Speed Fit TLT 3L Jacket was developed both for the uphill resort skier (see p. 20) and for the entry-level backcountry skier. The lightweight, stretchy, and packable touring-focused jacket features a waterproof/ breathable shell with taped seams to battle the elements, as well as four-way stretch. The jacket has a helmet-compatible and stowable hood and a reflector stripe to keep skiers safe when touring at dusk or after hours. [$299] #36073 dynafit.com

Come Visit us at Booth #32029

on location: mt. major national park, nh DEMO_050_ORD_WIN2017.indd 1

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BOOTH 155-401

COTTON PERFORMS This isn’t your grandma’s sweater.

Experience breathable knits that perform how you need them to, wicking moisture away on the inside and looking good on the outside.

AMERICA’S COTTON PRODUCERS AND IMPORTERS. Service Marks/Trademarks of Cotton Incorporated. © 2017 Cotton Incorporated.

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NEW PRODUCT GALLERY 1. Designed specifically for perfectly

fitting boots, the Bridgedale’s Retro Fit ski sock features MerinoFusion Technology, which combes merino wool with technical synthetic fibers to provide balanced insulation with comfort for both men and women.

High-quality merino keeps the foot warm, while the technical fibers transport moisture away from the skin. [$23] #8041 bridgedale.com/usa

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2. Royal Robbins’ Long Distance ¼ Zip

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3. The newest member of the Leatherman Juice Collection, the Juice CS3 is designed not to be noticed.

An ultra-portable, just-the-basics Leatherman for daily tasks, it features a can opener, scissors, bottle opener, and corkscrew, making it perfect for the kitchen drawer or backpack. [$30] #23005 leatherman.com

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PHOTOS BY COURTESY

is a soft, breathable midweight top that provides a fantastic warmth-to-weight ratio. Thermo Reg technology provides efficient wicking and temperature regulation. A durable polyester and spandex blend adds stretch for comfort and range of motion, making this a core layering piece for the multi-climate adventurer. [$75] #8017 royalrobbins.com

Tested & Proven

“.....We were probably the only team out there in the World Championships that did not come back looking like we had the measles from mosquito bites…. we slept soundly in the middle of mosquito infested jungles with nothing but the clothes with Insect Shield® we had on.....”

– Jason Magness, Team Yoga Slackers Look for Insect Shield products from these trusted brands

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Adventure Racing World Championships 600km’s through Brazil’s Pantanal region – the world’s largest tropical wetland Photo by: Alexandre Cappi

12/19/16 3:17 PM

Wear More.Wash More. Wash Less

®

Polygiene Odor Control Technology

”Aside from assisting athletes to smell better, Polygiene also endeavours to help minimize the environmental impact of outdoor enthusiasts.

The company’s tag line Wear More Wash Less addresses the fact that washing and drying clothing account for over half of an item’s ecological footprint.”

– BackcountrySkiingCanada.com, October 2016

T E S T T E A M S W E AT I N G I N S E N J A , N O R W A Y

“But the one major drawback to synthetics – the unshakable, insufferable remnants of an active human – may have been nullified with the addition of the Polygiene treatment.”

—Gear Junkie by Alex Kurt, January 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can ski more and wash less.

AN INNOVATIVE INGREDIENT Polygiene is an industry-leading odor control technology that adds value to your brand. Market studies have shown that consumers would choose apparel featuring Polygiene over apparel without it. The treatment is embedded into the textile for permanent performance and easy care, which makes it last the lifetime of the garment.

GARMENTS Even during the most intense activities, Polygiene-treated apparel manages moisture while stopping the growth of odor-causing bacteria.

PROTECTIVE GEAR Protective gear such as helmets and armor with Polygiene prolongs the life of the gear and keeps it odor-free.

GLOVES Polygiene glove treatments stop odor-causing bacteria from growing, keeping gloves fresh, clean and easy to care for.

FOOTWEAR Polygiene-treated socks and footwear stop stinky feet in their tracks, allowing you to stay fresh, comfortable and in pursuit of your passions.

# wearmorewashless polygiene.com

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12/5/16 2:14 PM 2016-11-11 15:52

US MATERIALS

US MANUFAC T URING

DISC

US WORKERS

VER

Photo Jay Beyer

100% AMERICAN

BOOTH 32182

NEW FOR FALL 2017

Cottonwood Collection LYCRA® is a trademark of INVISTA

LIGHTWEIGHT BACKCOUNTRY SKI SOCKS FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading elastic fiber.

3-D ACTIVE KNIT TECHNOLGY™

Reduces weight without sacrificing warmth and air flow.

REINFORCED WRAP AROUND

For extra comfort and support for walking and pivoting.

Little Cottonwood

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Big Cottonwood

WOOL2 TOE BOX

Extra wool for warmth with seamless toe closure.

www.farmtofeet.com 12/14/16 1:53 PM

Q&A

5 Questions for…

Sonya Iverson

Slackliner/Founder of Crossing Lines Initiative

counterparts out of the festival. The first day was a little bit tense, but our primary contact with the federation cleared everything up.

PHOTOS BY BRADLEY DULING (LEFT); MOHAMMAD REZA ABAEE

Iverson highlining in Norway (left); the controversial image with Abaee (right)

For Sonya Iverson, slacklining is much more than a sport. For the past four years, the recent molecular biology PhD graduate and current ambassador for Mountain Hardwear has been turning it into a tool for cultural exchange and understanding.

She and several partners formed the Crossing Lines Initiative in 2013, a collaboration between American and Iranian highliners dedicated to connecting the two cultures. In 2014, Iverson and her two American partners traveled to Iran for the country’s first-ever highline festival, and the group plans to use its slacklines to cross still more international borders. Iverson is also the president of the national association Slackline U.S. 1. HOW DID YOU GET INTO SLACKLINING? a In 2008, a friend convinced me to try it. I got into highlining, or slacklining up high, a couple of years later. Then I moved to Boston for grad school. I didn’t know anyone there, so I started setting up my

slackline in a park along the Charles River every Sunday. Each weekend, I’d meet somebody, and they would come back. Over the course of the year, it turned into one of the largest slacklining groups in the country. Through that, I got into the community side of slacklining.

2. HOW DID THE CROSSING LINES INITIATIVE COME TO BE? a I started seeing pictures on Facebook posted by an Iranian highliner, Mohammad Reza Abaee.

It sparked a new passion in me. I messaged him out of the blue to say, hey, what’s the possibility of an American coming to Iran to highline?

The more I thought about it, I realized it could be a pretty interesting exchange—a cultural project to get a group of Americans to travel to Iran, and a group of Iranians to travel to the U.S. We had the trip planned for October 2014, and in August, Mohammad told me he’d been contacted by the Iranian Mountaineering and Sport Climbing Federation. They had their own event, and they wanted him to host a highlining festival alongside it. The idea of a festival was our dream, and it just fell into our laps.

3. WHAT WAS IT LIKE TRAVELING AS AN AMERICAN IN IRAN? a Our reception was overwhelmingly positive. The first day at the festival was the only time we ran into a problem. There’s a picture of Mohammad and me from when we walked a highline together in Turkey.

That picture went a little bit viral in the slackline world. Someone [in Iran] had seen it, and wasn’t very happy about the partnership between the American and Iranian teams. The Islamic culture is that you treat guests really well, so they were very welcoming to us, but some people tried to kick our Iranian

4. WHAT’S NEXT FOR THE PROJECT? a We’d hoped to bring our Iranian partners to the U.S. in 2015, but the three primary people were all young men. Only one of them had completed his mandatory two-year military training. Getting them visas would have been incredibly difficult because they were considered high flight risk. Now, one is married, and two are starting a highlining gym, so we have a much better chance of getting them to the U.S. in the next year or so.

In the long run, we want to expand the project and continue traveling to places where people don’t think to travel for political and historical reasons. We’ve talked about Ukraine or Cuba. We’d travel there and organize a festival to draw in as many international highliners, BASE jumpers, and climbers as possible.

It’s about making international connections and talking about the world as a whole.

5. WHY IS SLACKLINING SUCH A GOOD AVENUE FOR PROMOTING CULTURAL EXCHANGE? a It’s a visual art and it’s metaphorical—we’re literally crossing lines. You can’t have a conversation about Iran with somebody who already has his mind made up. But maybe you can draw attention with one of these photos.

If you can start a conversation about the image, that changes things.

Sports diplomacy is something I’m very interested in. When you travel as an athlete, you get to sneak around some boundaries and see the location in a different way. The industry in general will greatly benefit from embracing this international world of sport.

Sports break down barriers. It’s not political, it’s not cultural. It’s a way for people to connect.

—Elisabeth Kwak-Hefferan JANUARY 9, 2017 ALL MOUNTAIN DEMO

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Q&A

5 Questions for…

Alex Boian

VP of Government Affairs, Outdoor Industry Association

The outdoor industry has been scrambling to figure out how President-Elect Donald Trump, who takes office next week, will affect trade policies, conservation issues, and the United States’ attention to climate change. But OIA’s Alex Boian says not all is lost: We have more political and economic recognition—and therefore, power—than we’ve ever had. Your voice is important, Boian says, and now is the time to use it.

1. WHAT DO YOU THINK TRUMP’S PRESIDENCY MEANS FOR THE CLIMATE, ENVIRONMENT, AND PUBLIC LANDS? a Trump hasn’t said a lot about public lands, but he appears to be open to our message, about access and funding. Donald Trump, Jr., one of his father’s closest advisers, has said conservation and stewardship are important, and that he wants to

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keep federal lands federal.

In some speeches, Trump has said he’s “an oil and gas guy, a drill, baby drill, guy.” But he’s a pragmatist from a business standpoint. I think we’ll see increased energy development and possibly some clean energy investment on public lands, but change toward a clean energy economy is not going to occur as rapidly or as thoroughly as it might

2. THE OUTDOOR INDUSTRY IS OFTEN SEEN AS A UNIFIER. WHAT’S OUR ROLE MOVING FORWARD? a The outdoor recreation economy is something that both parties can come together and agree on. The Outdoor REC Act [a measure to make the federal government recognize and study the economic impacts of the industry] was a bipartisan effort.

It passed both chambers of Congress with unanimous support, and was signed into law by Obama.

Companies themselves have the largest role to play. They’re the job creators. Now, more than ever, it’s important for them to come to Washington and meet with members of Congress and ask for support for the outdoor industry.

While this election may be a setback from a conservation or environmental standpoint, I think there is a real opportunity to educate this administration and take advantage of the fact we have such strong support on economic issues concerning the outdoor industry.

3. HOW ARE TRADE ISSUES FOR THE OUTDOOR INDUSTRY AFFECTED? a The Trans-Pacific Partnership, which OIA was on board with since day one, is over. But Trump is a smart, global businessman, and he’s not walking away from international trade or a relationship with China.

He’s clearly going to reframe that relationship, but I think he’ll also try to create some programs to invest in U.S. manufacturing, and that would be fantastic.

He’s possibly going to renegotiate

NAFTA, but I don’t think he’s going to put retaliatory tariffs on Chinese products. I think he knows that if you start to do that, you start a trade war, which would really disrupt the U.S. economy.

We all know the Asia Pacific region is extremely important to this industry, as a major manufacturing region for us and as a major emerging consumer market. The trade relationship with China and the rest of southeast Asia is too important to walk away from.

4. WHAT BIG CHALLENGES DOES THE INDUSTRY FACE AS IT TRANSITIONS INTO A TRUMP PRESIDENCY? a There’s a lot of hand-wringing as some elements of his administration come together. I think we’ve got to shake off this anxiety and depression and realize that this is our federal government. They work for us.

Now, more than ever, you can’t throw up your hands and say, “All is lost.” You have to get in there, go to D.C., and get involved in your local communities. Work with OIA or other organizations to express your voice. If not in D.C., then at the local level: Engage your governor, city council, and mayor, and make them understand that they must invest in outdoor recreation.

5. WHAT DOES THE INDUSTRY HAVE TO LOOK FORWARD TO? a I think we have just scratched the surface on the power of the outdoor recreation economy.

Republicans’ and Democrats’ eyes and ears are open to the industry and its economic power now more than ever. So use that. Talk to your consumers about the issues you care about, and encourage them to talk to their members of Congress. You don’t have to get political. All you have to say is, “Help my business grow, help the outdoor recreation economy,” by calling your local city council person and asking them to approve, say, a local park. We need everyone to get in the fight.

—Kassondra Cloos

PHOTO COURTESY OF ALEX BOIAN

have under a Clinton administration.

Trump’s team is definitely skeptical of climate change and current U.S. policy, but I also don’t believe that the federal government is going to completely abandon climate action. It will now be driven by Congress, which means a lot of effort and energy will fall to individual states and private industry. Governors will follow the lead of businesses.

OUTDOOR RETAILER DAILY

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Q&A

5 Questions for…

Jimmy Funkhouser

When Jimmy Funkhouser’s friend asked him what he would do if he knew he couldn’t fail, Funkhouser looked at it as a challenge. So began his “year without fear,” in which he quit his corporate job with Toys “R” Us and took the leap to open an outdoor gear shop in Denver, which had been a dream of his for years. Feral Mountain Co. has only been open since March 2016, but has established itself as a strong brand with a robust social media following and a website that has all the character of the brick-and-mortar store.

1. YOU STARTED FERAL LAST MARCH, DURING YOUR “YEAR WITHOUT FEAR.” WHY DID YOU WANT TO OPEN AN OUTDOOR SHOP? a Starting an outdoor gear shop was something I had wanted to do for a long time, but fear was in the way. A lot of people who are on the corporate ladder, if you will, just get

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on that treadmill because it’s what you have to do. I was always afraid to leave my career and chase my dream.

But once I decided to do it, we were open in 90 days.

I think my “year without fear” has informed the approach we’ve taken in business, which is really irreverent. We’re very open and

honest about it, and our blog is very personal. You look at a lot of outdoor gear shops, and their blogs are news and reviews. We want people to know what we’re about.

A lot of companies are afraid to do that, because they would expose themselves to ridicule or people disagreeing with them. For me to be proud of what I do, it has to be authentic. You have to live fearlessly.

platform is just one tab in the total ecosystem of our website: our team, shop online, our blog, our Denver location. Each of those tabs is equally important to us. In my opinion, that’s one of the mistakes a lot of people make—they just completely turn their website into an e-commerce platform rather than continuing to let their site tell their story.

2. YOU STARTED SELLING PRODUCT ONLINE IN NOVEMBER. WHAT WAS THAT PROCESS LIKE? a I didn’t want to launch our e-commerce platform until I felt like we had earned our stripes as a brick-and-mortar shop first. I had no timeline. I just told myself, we’re not even going to consider it until I feel like we’re a good shop first.

Once we were there, I set out to be a student on the entire e-commerce ecosystem. I’m kind of obsessive about understanding every aspect of my business. I spent a couple of months really hard-core studying the best logistics options for shipping, the best e-commerce platform, the best way to integrate that with the rest of our site. I think to do it right, you have to be willing to become a student on the topic.

It’s not something that can be effectively outsourced, because no one understands your business like you do.

4. HOW DID YOU CHOOSE YOUR MISSION STATEMENT? a Our mission statement is critical to just about every decision we make. It’s pretty simple: “Create adventure.” It was personal to me.

It was the reason that I wanted to open an outdoor shop. If I wanted to just continue to carve out a financial existence, I would have just kept doing that. My whole life, I’ve been the guy who’s dragging people out to the trail and getting them out of the house. Feral is basically my vehicle for that now. I didn’t even have to think about the mission statement—it’s just who I am. It’s what I’m passionate about.

3. E-COMMERCE IS RELATIVELY UNTAPPED IN THE WORLD OF SPECIALTY OUTDOOR. WHAT DO YOU THINK MAKES A GOOD ONLINE BUSINESS? a For Feral, I really wanted to capture the essence of what we are all about.

For many independent outdoor gear shops that have gone to an e-commerce platform, that’s all you get. When a lot of independent shops go to that format, they lose their story.

They lose what makes them special.

I really wanted the website to continue to capture our story and what we’re about and why we do what we do. Our e-commerce

5. YOU’RE NEW AT THIS, BUT A FRESH PERSPECTIVE CAN BE JUST AS IMPORTANT AS EXPERIENCE. WHAT ADVICE DO YOU HAVE FOR LONGERSTANDING SHOPS? a Run the business that you’re going to be proud of, regardless. I think a lot of people avoid making risky decisions because they’re afraid.

But I would challenge everyone to ask themselves, 30 or 40 years down the road, are you going to be proud of what your business stood for and what it did for the community? To do those things, you have to step outside of your comfort zone. You have to take a position, and stand for something.

It all sounds like platitudes and BS, and I get that, but I’m serious about it. It’s such a big deal to everyone who works at Feral. We want that attitude to be something that people actually connect with.

—Kassondra Cloos

PHOTO COURTESY OF JIMMY FUNKHOUSER

Founder and Owner, Feral Mountain Co. (Denver, CO)

OUTDOOR RETAILER DAILY

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NEWEXHIBITORS MEET THE NEW KIDS ON THE BLOCK

SEE IT HERE

Free Country

Booth 16041

Down-filled inner jacket zips out for standalone use, or combines with the shell for max protection and warmth.

Outer shell is windand water-resistant with a soft, brushed fleece lining.

“ Our mission is to provide a yearround assortment of affordable, high-performance gear for customers looking to achieve an even greater and all-encompassing active, outdoor lifestyle.”

Adjustable drawstring at waist seals out the cold.

THE PITCH: Founder Ira Schwartz grew up in the family coat business in New York City, but was inspired by the outdoors lifestyle he experienced as a ski-mountain regular and a student at Boulder’s University of Colorado. He saw the opportunity to introduce this sun-kissed and windswept lifestyle to a broad consumer base across America.

Our apparel is defined by four pillars: high design, high versatility, high peformance/comfort, and high value. “We instill these qualities in our outerwear, activewear, and swimwear collections because we believe today’s consumer expects and deserves high-quality products at fair prices,” says Schwartz. “At the end of the day, you’d rather spend your money on living, because it isn’t about the jacket you enjoy in your life, it’s about the life you enjoy in your jacket.” freecountry.com

—Ira Schwartz, CEO

Booth BR549

THE PITCH: Hurtta is a 40-year-old Finnish company specializing in high-quality pet products. Our unique line of outerwear for dogs features breathable membranes, heat-reflecting inner layers, interwoven 3M reflectors, neoprene padding, and reliable hard-material buckles. Multiple sizes and ergonomic design ensure the perfect fit and unlimited freedom of movement for all dogs. Hurtta began with our need to protect our dogs in the cold and changing conditions of the north.

We experiment a lot, test even more, and try our products over and over again. We are no strangers to paths, tracks, training fields, and all kinds of crazy weather. We are average dog owners who love their pets. hurtta247.com

Descriptions are provided by the manu­ facturers and edited for style and space.

60

Tricot hood protects the ears Adjustable back length and girth

Made from waterproof/ breathable material

“ We aim to protect your dog in changing weather conditions so she can stay at your side through all outdoor activities, regardless of the weather.”

— Kim Peschardt, brand manager

PHOTOS BY COURTESY

Hurtta

SEE IT HERE

OUTDOOR RETAILER DAILY

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NEW EXHIBITORS SEE IT HERE

Laken USA

Booth BR836

“We are dedicated to reducing the world’s carbon footprint while providing our customers with the best and most beautifully designed hydration bottles and food containers.”

—Udi Damari, CEO

Insulated products keep food or drink cold for 24 hours or hot for 12.

Bottles come in stainless steel, aluminum, or Tritan.

Laken products are BPA-, phthalate-, and lead-free.

THE PITCH: The Laken factory is located in Spain, where our products have been designed and produced for more than 100 years. We export classic aluminum water bottles, traditional military canteens, stainless steel vacuum-

insulated bottles and Tritan bottles to more than 40 countries around the world.

At Laken we listen to our customers and continually work to improve collections to suit your hydration and outdoor needs.

Whether you’re looking for a bottle to bring to work, a container for your midmorning coffee, a light bottle to take along on your evening jog, or one to put in your kid’s lunch box, Laken has the solution. lakenusa.com

PHOTOS BY COURTESY

POINT6 Happy Hour

Dry Socks. Dry Martinis. Dry Wine.

Get a drink and a pair of the driest wool socks ever at booth BR501 on Day One from 4-6.

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OUTDOOR RETAILER

All Mountain Demo Monday, Jan. 9, 2017 9 a.m. – 4 p.m.

Solitude Mountain Resort 12000 Big Cottonwood Canyon Road Salt Lake City, UT 84121 Retailers, reps, and media are welcome to come out for a fun-filled day to test gear in the environment it was made for so that you can make informed buying decisions. What’s more, you can go back to your store with the credibility of experience to help advise your customers on their purchases. So get out on the snow to test the latest bindings, skis, and climbing skins! The 2017 All Mountain Demo will continue to focus on backcountry safety, but will also feature new events, areas, and activities.

Featured Areas and Events Dig Zone— Shovel Testing Area

Moving soft snow is easy, and most shovels can handle that task.

Backcountry shovels and those that need to move through concrete-like snowpack after an avalanche are another story. At the Shovel Testing Area, you can try out small-bladed

to your store. Find out what your team needs to know to become Avalanche Project Ambassadors and get your customers ready for their own backcountry adventures! #avalancheproject

shovels all the way up to large blades—and come back to your shop armed with the best information for your customers. See for yourself which shovels move the most snow, are best for building backcountry jumps, have the biggest surface area, are the best options for when you have limited pack space—and everything in between.

Chill Zone & Uinta Beer Garden

11 a.m. – 3 p.m.

Back this year is the popular Chill Zone, where you can enjoy great music, drink craft beer from Uinta Brewing Company, eat delicious food, network, and relax with wintersports-minded retailers, media, and friends.

MSR Snow Park

Come test your agility at the MSR Snow Park and experience the latest technology from the leaders in snowshoeing.

AMD Shuttles Backcountry Tours

Professionally led by Utah Mountain Adventures, the Backcountry Tours will lead attendees of all skill levels from the All Mountain Demo base at Solitude into the world-class terrain of Big Cottonwood Canyon on a backcountry adventure. View tour times and sign up on-site at the Backcountry Tours Tent.

Mountain Safety with The Avalanche Project

9 a.m. – 4 p.m.

The Avalanche Project members AIARE, Utah Avalanche Center, and BCA invite you to test your backcountry skills on our field course. You can also take a lap with an Avy Ambassador on your demo gear, and ask anything you wanted to know about avalanches, avalanche awareness, and bringing courses

Complimentary shuttles will take you from the Salt Palace (just outside the East entrance) directly to Solitude Mountain Resort.

FROM SALT PALACE TO SOLITUDE MOUNTAIN RESORT Hourly, 8 a.m. – 12 p.m.

FROM SOLITUDE MOUNTAIN RESORT TO SALT PALACE Hourly, 2:30 – 4:15 p.m.

Attending the Media Preview?

Look for the designated shuttles leaving at 2:30 and 3:30 p.m.

Sponsors ENTRY 3 NORDIC

Solitude Nordic Center

Official Beer

January 9, 2017 • Solitude Mountain Resort, Utah

All Mountain Demo Exhibitor List

B IG C OT

2

VILLAGE AT SOLITUDE • Food, shopping, lodging APEX EXPRESS

ENTRY 2 VILLAGE

4

BACKCOUNTRY TOURS • Sign-up booth in the Chill Zone

5

MSR SNOW PARK • Dig Zone – Shovel Testing Area

6

BEACON PARK • Backcountry skills courses

7

LIMITED PARKING • Utilize Salt Palace shuttles or carpool

3

7

OAD ON R

MOONBEAM LODGE • Food, restrooms, lodging

BI G CO TT ON W OO D CA N Y

3

62

Check outdoorretailer.com or the Outdoor Retailer mobile app for updated information.

2

OO D CA NYO N RO AD

AMD EXHIBITS • Wintersports gear, apparel, accessories

T O NW

1

ENTRY 1 AMD

MOONBEAM EXPR

ESS

REGISTRATION

1

5

Solitude Mountain Resort CHILL ZONE

To Salt Lake City

6

4

EAGLE EXPR

ESS

* SUBJECT TO CHANGE

OUTDOOR RETAILER DAILY

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22 Designs Alpina Sports Corp Arc’teryx Equipment, Division of ASCI Arva Equipment Atlas Snowshoe Co. Atomic Black Diamond Cobra Electronics / WASPcam Costa Sunglasses Crescent Moon Snowshoes DPS Skis Dynafit Fimbulvetr Garneau GIESSWEIN Julbo Kate Farm

La Sportiva Leki USA MSR Phunkshun Wear Popticals Salomon Scarpa Scott Sports SPY Optic STABIL Sven Can See Telemark Tech System Tubbs Voile Winter Wildlands Alliance Yaktrax Yukon Charlie’s / Airhead

ALL MOUNTAIN DEMO EXHIBITOR LIST AS OF DECEMBER 19, 2016 AND SUBJECT TO CHANGE

12/19/16 5:37 PM

INTRODUCING THE NEW

ALPINE 20-30

M M H G

F I R M

G R A D U A T E D

C O M P R E S S I O N

Fe e l t h e b e n e f i t o f S o c k we l l ’s G ra d u a t e d C o m p re s s i o n s e r i e s fo r e n h a n c e d p e r fo r m a n c e a n d re c ove r y.

Energize your step Recover quickly Reduce fatigue & soreness Minimize swelling Blister resistant

V I S I T B O OT H 110 sockwell.us.com

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FEEL BETTER IN STYLE.

11/17/16 3:46 PM

@THESHOW

DIG INTO OUR HIGHLIGHTS OF WINTER MARKET’S EVENTS

The Outdoor Inspiration Awards celebrate the best of our industry.

MEDIA PREVIEW

Monday, Jan. 9 Salt Lake Marriott Downtown at City Creek 5 - 7:30 p.m.

Media can get a glimpse at new product and a jump on their Outdoor Retailer show coverage by attending the Media Preview, which debuted at Winter Market 2015. Attending the Media Preview is the quickest and most efficient way to access hot products and great brands—some of which are well-known, and some brand-new to the industry. Altra, Brilliant Reflective, Carhartt, Casio, Clif Bar, Compete Energy Bites, Garmin, Seattle Sports, TravelChair, and

64

OUTDOOR RETAILER DAILY

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Wolverine are just a few of the nearly 30 brands that participated in the Media Preview at Summer Market 2016. Media, join us from 5 to 7:30 p.m. on All Mountain Demo Day to see what new brands have been added to the roster!

RETAILER ORIENTATION

Tuesday, Jan. 10 MR 254B Retailer+Rep Lounge 9:15 a.m.

New buyers feeling a little anxious about navigating the show floor are invited to join a retailer orientation to get the lay of the land.

Joe Bustos, Outdoor Retailer’s Retail Relations Manager, will meet inside the Retailer+Rep Lounge in MR 254B of the convention center. The orientation will help calm nerves and ensure retail buyers have a productive show experience.

RETAILER SKILLS COURSE

Tuesday, Jan. 10 Thursday, Jan. 12 Utah Museum of Contemporary Art 11 a.m. - 1 p.m.

Outdoor Retailer is partnering with the Outdoor Industry Association and Grassroots Outdoor Alliance to provide tail­ ored education opportunities for specialty retailers.

Three consecutive courses hosted from 11 a.m. to 1 p.m. on Days 1, 2, and 3 will build on each other to deliver independent specialty retailer tools and understanding to inspire, lead, and drive profitability. Presented by The Mann Group, this course will give retailers free customized training and allow them to participate in peer-topeer learning focused on hiring, developing leaders, and measuring employee success. RSVP today at outdoorretailer.com/RSC. Space is limited.

EXTRAORDINARY JOURNEY FASHION SHOW

Tuesday, Jan. 10 South Plaza of the Salt Palace Convention Center 6 p.m.

Fashion is always evolving, and this year’s Fashion Show will give you a preview into the trend forecast making an impact on 2017/2018 winter styles.

The “Extraordinary Journey” is happening outside this year, so don’t forget your coat!

INDUSTRY PARTY

Tuesday, Jan. 10 South Plaza of the Salt Palace Convention Center 6:30 - 8:30 p.m.

The moon won’t quite be full yet, but the cups will be. Join us under the stars and next to the fire to celebrate the start of the winter season with 20,000 of your closest industry

friends. The Industry Party is outside this year, so don’t forget your coat!

OUTDOOR INSPIRATION AWARDS

Wednesday, Jan. 11 MR 250 6 p.m.

The 7th annual Outdoor Inspiration Awards celebrate the extraordinary passion, dedication, and inspiration within the outdoor industry. The new format provides a beautiful backdrop to pay homage to the outstanding individuals, retailers, manufacturers, nonprofits, and youth that are inspiring others to get outdoors. Building on the excitement generated from the reformatted program last winter, co-hosts Alex Boylan and Burton Roberts from DreamJobbing and reality TV fame will be back to present awards and tell the powerful stories of the

nominees. Special thanks to our title sponsor adidas Outdoor, media partner SNEWS, DreamJobbing, and presenting sponsors JanSport and Boy Scouts of America. Celebrate with the community on Day 2 just after the show closes at 6 p.m. in MR250.

PHOTO COURTESY OUTDOOR RETAILER/TIM MCMANUS

Events

ORD OUTDOOR RE TAILER DAILY | POWERED BY SNE WS

ALL EVENTS ARE AS OF DECEMBER 19, 2016 AND SUBJECT TO CHANGE

12/19/16 2:26 PM

TRACTION BY DAY KEEPS THE DOCTOR AWAY Doctors recommend Icebug footwear to prevent slips and falls.

Our patented BUGrip® system, featuring 14 to 19 super durable carbide studs, works on all surfaces, from dry asphalt to sheer ice. Each steel stud grips the ground independently, offering proven stability from both front-to-back and side-to-side forces, something no other traction system can claim. Stop by our booth today to see our complete line of traction footwear.

Outdoor Retailer booth 21009

www.icebug.com/us • 855.201.7694

DOCTOR RECOMMENDED

NEW 2017

SAFE GRIP. FREE MIND.

DETOUR BUGrip GTX • MSRP $229.95

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SCHEDULE

Features

Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m.

If “Made in America” matters to your customers, or you think it should, check out this showcase on the East Concourse to find out about the companies sourcing here in the U.S.

TREND + DESIGN CENTER

Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m.

MR 155 Check the Outdoor Retailer mobile app for the daily lineup of speakers talking about innovations and trends in fabric and technology.

THE CAMP

Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m. #36093

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VENTURE OUT

Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m.

Venture Out is where retailers find brands that blend outdoor function with fashion. New for Winter Market is the “Community Center,” curated by RANGE, which will be a learning space with seminars and panels as well as “pop-up” displays designed to show how to make big impacts

in small spaces using the products you’ll find in Venture Out.

HANGOVER BREAKFAST

Thursday, Jan. 12 9 - 10:30 a.m.

Venture Out We know the show is not all work and no play. You’ve been to the business breakfasts and industry parties. If you’re feeling a bit slow on the morning of Day 3 and seeking a free meal and a chance to connect, come by Venture Out for a good cup of coffee and some calories to chase away the prior night’s activities.

OUTDOOR UNIVERSITY Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m.

Salt Lake Marriott

Downtown at City Creek Outdoor Retailer is pleased to partner with the Outdoor Industry Association to execute valuable education sessions at Outdoor University.

Sessions will focus on topics around trends, branding and marketing, retail strategy, leadership, sustainability, and more.

This education platform provides invaluable educational and leadership training.

using the collaborative spirit of the outdoor industry to tackle the challenges we face together.

OIA INDUSTRY BREAKFAST

Salt Lake Marriott Downtown at City Creek Camber Outdoors (formerly OIWC) is pleased to announce Rose Marcario, CEO and president of Patagonia, as the featured speaker at the Camber Outdoors Thought-Leader Keynote. Marcario will share Patagonia’s philosophy around how workplace culture drives inclusion and innovation. Since joining Patagonia as the CFO and COO in 2008 and assuming the CEO and president position in

Tuesday, Jan. 10 7 - 9 a.m.

Presenter: Joel Makower, Chairman and Executive Editor, GreenBiz Salt Lake Marriott Downtown at City Creek Come learn about the global sustainable business movement and how it is driving innovation, product quality, supply chain transparency, improvements, and ultimately, the continued growth and success of the outdoor industry. Leave inspired to take action

2013, Marcario has continued to evolve the iconic brand for greater impact, profitability, and social effect. Under her leadership, Patagonia is driving a national conversation around ROI for doing the “right” thing—from on-site childcare facilities to “don’t buy our clothes.”

CAMBER OUTDOORS THOUGHT-LEADER KEYNOTE Thursday, Jan. 12 7 - 9 a.m.

PHOTO COURTESY OUTDOOR RETAILER/TIM MCMANUS

MADE IN AMERICA

Designed with outdoor specialty retailers in mind, The Camp will feature panels of brand leaders, retailers, designers, and influencers who come together to discuss and share best practices around the challenges of selling “outdoor” for today’s consumer. Full schedule can be found online and on the Outdoor Retailer mobile app.

THE CONSERVATION ALLIANCE BREAKFAST

Wednesday, Jan. 11 7 - 9 a.m.

Salt Lake Marriott Downtown at City Creek Brook trout will lose more than three quarters of their range in the West in the next 75 years due to climate change. Winter sports will see snowpack declines of up to half by the end of the century.

And our next president denies that there’s a problem. But our future

12/19/16 3:20 PM

PHOTO COURTESY OUTDOOR RETAILER/TIM MCMANUS

SCHEDULE

can still be prosperous.

The industry has two choices: slowly watch our business and lifestyle disappear, or become part of the solution. Auden Schendler is sustainability VP at Aspen Skiing Company and board chair of Protect Our Winters. A (mostly) reformed dirtbag and lifelong outdoorsman, Schendler works on highleverage solutions to climate change.

PRESS ROOM

RETAILER+REP LOUNGE

CAFÉ ON THE MEZZ

Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m.

MR 254B With panoramic views of the show floor, the Retailer+Rep Lounge is a quiet respite from everything going on below. It has plenty of seating, free WiFi, charging stations, refreshments and— above all else—quiet.

Tuesday, Jan. 10 Thursday, Jan. 12 9 a.m. - 6 p.m.

MR 254C Members of the media can check email, write and conduct interviews, and review press kits.

The Press Room is open only to working journalists who are registered to attend the show. Each exhibitor may provide one hard copy (or flash drives or CDs) of their press kit for members of the media to browse in the Press Room.

The Camp is a hot spot for new product offerings, new categories, new brands, and fresh ways to sell outdoor products all year.

Tuesday, Jan. 10 Thursday, Jan. 12 11 a.m. - 2 p.m.

The Mezzanine You don’t need to leave the building to find good food. The Café on the Mezz features favorites like the vegetarian and organic selections at Sage’s Café, plus hungerbusting burritos and fresh sandwiches. Take advantage of the patiostyle seating overlooking the show floor and enjoy!

A Complete Range of On-The-Go Outdoor Traction Products.

CHAINSEN PRO | CHAINSEN LIGHT | CHAINSEN CITY

www.camp-usa.com/snowline

DEMO_067_ORD_WIN2017.indd 1

North American Distribution by CAMP USA Inc. - BOOTH #1039

12/20/16 9:27 AM

EDUCATION

Schedule as of 11/28/16. For the most up-to-date schedule, check out the app or visit outdoorindustry.org.

DAY 1, TUESDAY, JANUARY 10 @ MARRIOTT DOWNTOWN AT CITY CREEK

11:30 AM – 1 PM

7 – 9 AM

OIA INDUSTRY BREAKFAST: A FORCE FOR MEANINGFUL CHANGE ★ PRESENTER: JOEL MAKOWER, CHAIRMAN & EXECUTIVE EDITOR, GREENBIZ OIA is celebrating the outdoor industry’s sustainability leadership. Business sustainability has shifted from being a fringe “add-on” to a critical business imperative that is driving innovation, product quality, supply chain transparency and improvements, and ultimately, the continued growth and success of the outdoor industry within an increasingly resource-constrained world. Come learn about the global sustainable business movement.

Leave inspired to take action utilizing the collaborative spirit of the outdoor industry to tackle the challenges we face together.

OIA INDUSTRY LUNCH: HEALTHCARE + OUTDOORS, DOCTOR’S ORDERS: GET OUTSIDE ★ PRESENTERS: STACY BARE, SIERRA CLUB OUTDOORS; MARK MCKNIGHT, ROOTSRATED CMO; REPRESENTATIVE OF KAISER PERMANENTE As more doctors prescribe outdoor recreation to address physical and mental illness and post-traumatic stress, what is the industry’s role to support messages of wellness? Join Outdoor Industry Association and Outdoor Foundation for a dynamic roundtable discussion moderated by OIA’s Jessica Wahl about the therapeutic power of the outdoors.

FASHION MEETS FUNCTION: EXPANDING COPYRIGHT PROTECTION FOR CLOTHING DESIGN

1:30 – 2:30 PM

PRESENTER: KATRINA HULL, MICHAEL BEST & FRIEDRICH LLP U.S. copyright law provides limited protection for clothing design because it is considered more useful than artful. In 2017, the U.S. Supreme Court may expand copyright protection for clothing design, creating another tool to stop counterfeiters but also increasing the liability risk for manufacturers and retailers. Join us as we review how to protect clothing and product design, impact of 2017 law changes, and best practices.

LEVERAGING YOUR CUSTOMERS’ PAIN POINTS TO CREATE DEEP CONTENT PRESENTER: ANDREA SYVERSON, IER PARTNERS Is your brand adding to the digital marketing noise or adding real value through messaging that truly matters to your customer? In this session, you’ll learn emotionally evocative content techniques from leading brands such as The Food Network, Title Nine, L.L.Bean, Spanx and Craftsy that you can put to work for your brand.

INTEGRATED BRAND & DIGITAL STRATEGIES TO CAPTURE THE OUTDOOR CONSUMER PRESENTERS: MIKE STEFANIAK & TOM FLIERL, HANSON DODGE CREATIVE Join Mike Stefaniak and Tom Flierl of Hanson Dodge to explore the buying journey of the outdoor consumer and the business case for integrating your branding, marketing and digital commerce efforts.

3 – 4 PM

ARE YOU WASTING MONEY? HOW TO OPTIMIZE YOUR MARKETING CHANNELS TO REDUCE COST AND INCREASE REVENUE PRESENTER: SCOTT BUELTER, ASCENT360 What if you are missing a portion of your customer base that is not engaging on traditional channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look-alike” model on these channels to target people that look like your best customers.

By optimizing your spend and extending your reach, you can reduce your marketing costs while increasing your marketing revenue!

TIPS TO GETTING ON A BUYER’S GOOD SIDE PRESENTER: PHIL CHANG, HUBBA Be a brand that the buyer loves. Learn how to bring key insights and keep performance goals that will keep retailers knocking at your door.

Find out what it takes to stand out from all the other brands.

★ Powered by

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– Live webcast available: go to outdoorindustry.org/brandlive to register

12/19/16 2:33 PM

MARKET INTELLIGENCE & ANALYSIS ON CONSUMER TRENDS

9:30 – 10:30 AM

COLLISION ZONES: LIVING & WORKING IN THE DEMOLITION DERBY

11:30 AM – 1 PM

PRESENTERS: JULIA DAY & MATT POWELL, NPD GROUP – SPORTS AND LEISURE TRENDS The breakfast session gives attendees a birds-eye view of the latest outdoor consumer shopping trends. Please RSVP to Julia.Day@NPD.com.

OIA INDUSTRY LUNCH: HIGG INDEX ADOPTION HOW-TO FROM OIA, REI & MEC ★

12 – 1:30 PM

7 – 9 AM

DAY 2, WEDNESDAY, JANUARY 11 @ MARRIOTT DOWNTOWN AT CITY CREEK

CHOOSE YOUR ADVENTURE: AN ATTENDEE-LED PLM PANEL DISCUSSION

PRESENTER: BRAD WERNTZ, NEW NORMAL CONSULTING Collision zones exist between vendors and consumers, markets and margins, cash flow and credit, cultures and crossovers. In this session, we’ll look at each of these, and talk about how to step outside the demolition derby for our own health, profit, and perspective.

PRESENTERS: DAVID LABISTOUR & VALERIE PRESOLLY, MEC; SUSAN VISCON & MATTHEW THURSTON, REI Stumped about REI’s and MEC’s recommendation for all vendors to adopt the Higg Index? Come grab a bite with us, learn about Higg Index from OIA experts, plus hear from the retailers themselves on their move toward raising their sustainability standards.

What are the biggest challenges you face when bringing products to market? An experienced panel of industry experts will field your questions and discuss the biggest product development challenges facing today’s outdoor companies.

SPORT & STREET – FALL/WINTER 2018 PRESENTER: MARIA TERESA SAMPEDRO, PROMOSTYL Get an inside scoop on new and emerging color and design concept trends for the sports market.

1:30 – 2:30 PM

MAXIMIZING YOUR AMAZON RELATIONSHIP: STRATEGIES THAT WORK FOR RETAIL BRANDS PRESENTER: RICK BACKUS, CPC STRATEGY Harness the huge growth opportunity Amazon presents by taking more control over sales and investing in the right marketing programs.

We’ll break Amazon down in simple terms to clarify where the biggest revenue opportunities lie and where brands need to be wary.

ONE SITE TO RULE THEM ALL: BUILDING THE RIGHT WEBSITE FOR B2C & B2B CUSTOMERS PRESENTER: MARK DODGSON, BLUESPARK | SPONSORED BY: BLUESPARK Using Obermeyer’s challenge of using three websites, this session will discuss open-source web solutions used, including a new content management system, an ecommerce integration, and updated user experience.

TRANSFORMING THE OUTDOOR INDUSTRY WITH B2B ECOMMERCE

3 – 4 PM

PRESENTER: KIVA KOLSTEIN, HANDSHAKE Forrester projects the US B2B ecommerce market growing to $1.13 trillion in 2020, and Frost & Sullivan puts the global B2B ecommerce market at $6.7 trillion by that time. Find out why outdoor brands, manufacturers and suppliers are jumping on the B2B ecommerce bandwagon.

THE BONFIRE EFFECT: A SYSTEM FOR CONVENING CONSUMERS IN PLACE PRESENTER: KEVIN KELLEY, SHOOK KELLEY How can brick-and-mortar stores survive, much less thrive, in this new era of online shopping, retail efficiency and endless commoditization?

By building a store that has the power to convene consumers around the magical glow of a brand bonfire experience.

11:30 AM – 1 PM

11 AM – 12 PM

DAY 3, THURSDAY, JANUARY 12 @ MARRIOTT DOWNTOWN AT CITY CREEK FALL 2017 ACTIVE TRENDS: WHAT’S NEXT FOR THE ACTIVE LIFESTYLE PRESENTERS: NINA ESTEVES & MARLA ROSEN, THE DONNEGER GROUP Health and wellness continues to be a growing movement with apparel playing a key role. Join The Doneger Group for a look at concept trends in activewear, including sociocultural influences, design inspiration and new trends in color, fabric and pattern.

OIA INDUSTRY LUNCH: YOU CAN’T DO BUSINESS ON A DEAD PLANET: A PATH FORWARD ON CLIMATE CHANGE ★ PRESENTERS: OUTDOOR INDUSTRY ASSOCIATION, PROTECT OUR WINTERS, CLIMATE ACTION CAMPAIGN & CERES/BICEP The surprising outcome of the 2016 presidential election signals a dramatic shift for climate change policy. The next administration has pledged to defund federal climate change mitigation and withdraw from international climate agreements. Join to discuss finding a way forward, together.

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12/19/16 2:33 PM

OUTDOOR RETAILER MAPS

WHERE AM I?

1

Winter Market Tradeshow

2

MEDIA PREVIEW

8

VENTURE OUT

January 10-12, 2017 Salt Lake City, Utah

3

OU@OR EDUCATION

9

OUTDOOR INSPIRATION AWARDS

All Mountain Demo

4

RETAILER SKILLS COURSE

10

FASHION SHOW/INDUSTRY PARTY

5

THE CAMP

11

TREND + DESIGN CENTER

6

THE CAFÉ ON THE MEZZ

12

GREENBIKE BIKE SHARE LOCATIONS

January 9, 2017 Solitude, Utah

SALT PALACE

7

BADGE PICK-UP AREAS (located at all entrances)

DOWNTOWN MARRIOTT & CITY CREEK CENTER Monday, January 9 @ 5:00 P.M.

As of October 31, 2016

Note: This map is not to scale

VIVINT SMART HOME ARENA

WEST ENTRANCE

7

RADISSON

6

8 5

NORTH ENTRANCE

7 12 11

ABRAVANEL HALL

1 SALT PALACE CONVENTION CENTER

SOUTH ENTRANCE

7

12

70

4

9

UTAH MUSEUM OF CONTEMPORARY ART

7 10

EAST ENTRANCE

2 3

CITY CREEK CENTER

MARRIOTT

OUTDOOR RETAILER DAILY

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12/19/16 2:32 PM

Thanks to Our Winter Market 2017 Sponsors

TITLE SPONSOR

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS SPONSORS AS OF 11/22/16

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EXHIBITORLIST

FOR UPDATES AND FURTHER DETAILS ABOUT EACH EXHIBITOR, PLEASE VISIT OUTDOORRETAILER.COM/EXHIBITORS

# 22 Designs 2Undr & Projekt 32 Degrees 360 Cloud Solutions 37.5 / Cocona 3M

Association of Outdoor Recreation & Education Astral Atomic Auclair Sports Inc. Avalanche Aventura Clothing AVI-8

A

B

Abletex Textile Co., Ltd. ABMT Textiles Absolute Canada Access Fund AceCamp / Munkees AceTech Textiles Limited Achievetex Co., Ltd. Acorn a Division of Totes Isotoner Ad-N-Art, Inc. adidas Outdoor/Terrex Adventure Medical Kits Aesthetictex Inc. Aetrex Worldwide, Inc. Aiale Sport by Milior Airhole Alegria Shoes All Magic Sports Co., Ltd. Allett Allied Feather & Down Aloe Up Sun & Skin Care Products Alpaca Imports Alpina Sports Corp Alpina Sports Corp Alpine Innovations, LLC Altra Footwear Amaterrace Inc. Ambler American Alpine Club American Backcountry American Hiking Society Amfit, Inc. Apex (Zhejiang) Textile Co., Ltd. Apparel Strategic Alliances, LLC Arborwear Arc’teryx Equipment Arc’teryx Equipment, Division of ASCI Arcopedico Arctix Ariat International Ariel US, LLC Aries Manufacturing Artesania, Inc. Arthur & Melody Arva Equipment Arva Equipment Arvin Goods ASF Group/ Clark Textile Co. Assems, Inc.

B Yoga B&F System, Inc. B4Adventure Backcountry Access Backpacker Magazine - AIM Media Baffin Inc. Bag Pro USA baggallini Balega Bang Bang Textile Group Limited Barebones Living Basic Options Bearpaw Belmont Blanket Bemis Associates Berkey Water Purifiers by NMCL Berne Apparel Company Best Pacific Textile (Hong Kong) Ltd. Bestrident, Ltd. Beyond Clothing Big Agnes Big Sky International Birkenstock Bison Designs Bjorn Daehlie Black Crows Black Diamond Black Diamond Equipment, Ltd. BLACKYAK Bliz Start Swenor FaceTape Blundstone bluprint BNY GLV Bo Grand Textile Co., Ltd. Boa Technology Body Glide Bogs Footwear Bohnam Boker USA Bondi Band Bonfire Studios Born Shoes Bos & Co/Groung Hogs Boy Scouts of America Braeval LLC Brilliant Reflections Bristex Co., Ltd. Brooks Range Mountaineering

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OUTDOOR RETAILER DAILY

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Brookwood Companies, Inc. Brunswick Brunton Buck Creek Hats Buff, Inc. Buff, Inc. Buffalo Outdoors Bula Burlington Burlington Bussola Butler Button International

C Cablz Calamai by Lanificio Becagli CamelBak Products Camp USA, Inc. Campfire Defender Canada Goose, Inc. Carhartt Carol Textile Co., Ltd. Carve Designs Cascade Designs, Inc. Cat Apparel Cat Footwear Celerant Technology Celliant Centric Software CEP Compression CGear Sand Free Chaco Chainlon Alliance Chang-Ho Fibre Corporation Chaos / CTR Chemours Chia Her Industrial Co., Ltd. Chieftex Enterprise Co., Ltd. Chippewa Chums-Beyond Coastal CIEC Overseas Exhibition Co., Ltd. CiloGear Cirque Mountain Apparel Clif Bar & Company Cloud Nine Sheepskin, RJ’s Fuzzies & Simply Natural Alpaca Co & Gi, Inc. Coal Headwear Cobra Electronics / WASPcam Cobra Electronics / WASPcam Cocona / 37.5 Cocoon by Design Salt Coghlan’s ColdPruf Base Layer Coleman Company Columbia Accessories Columbia Sportswear Co.

Comfortwear International Inc. Compressport Concept III Textiles International Cone Denim Coobie Seamless Bras CoolCore CoolCore , Jetflow , Texwell CoolVisions® by FiberVisions Corbeaux Cordura® Brand Fabrics CoreThird Costa Sunglasses Costa Sunglasses Cotopaxi Cotton Incorporated Cougar Boots Country Archer Coville Coyote Eyewear USA Craft Sportswear North America Craghoppers LLC Crazy Creek Products Crescent Moon Snowshoes Crescent Moon Snowshoes, Inc. Croakies Crocs, Inc. Crown Trails Headwear CTOMS CW-X, Wacoal Sports Science Corp Cyberknit Fabrics

D Daehyun / Daehyun Textile Co., Ltd. Daehyun Textile Co., Ltd. Dain International, Inc. Dakine Dakota Grizzly Dakota Lithium Dale of Norway Danalco, Inc. / Hanz Extremity Wear Danken Enterprise Co., Ltd. Danner Danner Dansko LLC Danyang Xingke Outdoor Products Co., Ltd. Daphne Lorna Darn Tough Vermont Deer Creek Fabrics Dermatone Designer Textiles Intl.

Deso Supply Co. Deuter USA, Inc. DexShell Dezhou Huayuan EcoTechnology Co., Ltd.

Diba True/Testosterone Shoes Dickies DingZing Advanced Material Inc. Dirty Laundry Dish & Duer Diversified Dynamics/ HomeRight Diyang Merino Textile, Ltd. DM Pegasus International (Nanjing) Co., Ltd. Dog is Good Dong Hwa Textile Co., Ltd. Dong Jin International Dongguan Padmat Rubber Co., Ltd. Dongguan Wolf-Eye Electronic Technology Co., Ltd. Dongguan Yongdian Clothing Co., Ltd. Donglim Doughnut Downlite Outdoor DPS Skis DPS Skis Dr. Martens Dragon Times Zipper & Accessory Co., Ltd. Draper Knitting Company DrinkTanks drirelease/Optimer Brands Dry-Tex Lamination Textiles DryGuy Dubarry of Ireland Ducksan Co., Ltd. Ducksan Enterprise Duckworth Duckworth Duluth Pack DuPont™ Sorona® Duraflex Dutch Harbor Gear Dynafit Dynafit Dynamic Discs Dyneema Dyneema

E Eagle Creek Eagles Nest Outfitters - ENO Earth Shoes Eastern Warmth, Inc. Eastman Performance Fibers ECCO Eclat Textile Co., Ltd. Economic Development Partnership of North Carolina Ecoths Edelrid North America eGrips

EiC Jewelry EK EKcessories Inc. El Naturalista Element Skateboards Emberlit Emergency Essentials Emergency Zone Emmons Manufacturing Company EMU Australia EPO Technology Co., Ltd. Erh Shui Cheng Hsin Knitting Co., Ltd. Erictex Fashion Co., Ltd. Eunsung Tex eVent Fabrics Everest Designs Everest Textile Co., Ltd. Evolv Ex Fty ExOfficio Expert Brand Experticity

F Faherty Falcon Falke Famille Nomade, Inc. Far Eastern New Century Corporation Farm To Feet Fatboy USA Fayettechill FBM Global FC Daeseung Manufacturer FELLER Fidlock GmbH Film Festival Flix Filson Fimbulvetr Fimbulvetr Fincognito / Mountaincognito Fisher + Baker FITS Fitterfirst Fjällräven Fjällräven FlowerHouse Flowfold Flying Tex Flylow Gear Footland, Inc. Formosa Taffeta Co. Forsake, Inc. Fortress Clothing Fortune Textile Co., Ltd. Fox River Framis Italia Free Country FREEBIRD by Steven French Knot LLC Frost River

ALL LISTS ARE AS OF DECEMBER 19, 2016 AND SUBJECT TO CHANGE. LIST ENTRIES ARE AS SUBMITTED BY COMPANIES.

12/19/16 5:53 PM

OUTDOOR RETAILER EXHIBITOR LIST

Fuel Belt Fulltide Enterprise Co., Ltd.

G G-Form G.H. Bass & Co. GAC Corp.

Garmin USA Garmont Garneau Gateway Trade Funding Gator Sports GB Light Co. Giant Knitting Co., Ltd. Gibbon USA, Inc. Giesswein Glerups Global Merino Goal Zero Goex Goldwin America, Inc. GoMotion Goodhew, LLC Gordini USA, Inc. goTenna, Inc. Grabber Inc./Heatmax Gramicci Grand Textile Co., Ltd. Grand Trunk GrandeTex Development Co., Ltd.

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Grangers Granite Gear Grassroots Outdoor Alliance Grayers Grayl Great Outdoors USA Green 3 Green Goo Gregory Mountain Products Greneker Groove Life Growing Greener Innovations GSI Outdoors, Inc. GU Energy Labs Gumbies GV Snowshoes

H Haflinger Haiku Halley Stevensons Hamboards Hand Out Gloves Handshake Hang Em Right, LLC Hang Ten Headwear and Accessories Hangzhou Initi Imp. & Exp. Co., Ltd. Hangzhou Ruiqian Trade Co., Ltd.

Hans Global / Pacific Fly Hawke and Co. Heads Up USA Headsweats Heat Factory USA Heli Helinox Helly Hansen Hemp Fortex Industries Ltd. Hennessy Hammock Herschel Supply Co. Ltd. Hestra Gloves Hi-Tec Sports Hickory Brands Inc. High Country and Associates High Sierra Inc. Hillsound Equipment Himatec HippyTree HJLite HLC Metal Parts Ltd. Ho Yu Textile Co., Ltd. Hobbs Bonded Fibers NA, LLC Hohenstein Institute Hoka One One Honey Stinger Horizon Agency, Inc. / Outdoor Sports Insurance Hot Chillys Huaian Bolong Import & Export Co., Ltd. Huamao (Xiamen) Special Material Co., Ltd.

Hui Liang Industrial Co., Ltd. humangear, Inc. Hung’s Fortune International Co., Ltd. Hunter Hurtta America Hwa Fune Industry Co., Ltd. Hydra Smart Bottle HydraLight International HydraPak Hydro Flask Hyosung Corporation

I Ibex Outdoor Clothing Ice Age Trail Alliance Ice Outdoor Sports Icebreaker Icebug Traction Footwear IDEAL Fastener Corporation Identity Group IDFL Laboratory And Institute IFA - In For All iFits ImagineCamping Implus LLC Indigenous Fair Trade + Organic Fashion Industrial Revolution Infuze ING Leisure Co., Ltd.

Ingram Content Group/PGW/ AdventureKeen Intova INVISTA CORDURA® Fabrics Iron and Resin Itasca Footwear by C.O. Lynch ITW Nexus

J J-Long Ltd. Jack Mason Brand Jack Wolfskin Jackery Jambu & Co. JambuKD, M.A.P. Jamersan LLC Jana JanSport Jason International Exhibition Co., Ltd. Jelly Belly - Sport Beans Jeremiah Jetflow - Ledge Sports Jiangsu Hysafety Co., Ltd. Jiangsu Shenli Enterprise Co., Ltd. Jinhua EverJoy Technology Co., Ltd JML Johnson Outdoors Gear Eureka Jetboil Silva

Johnson Woolen Mills Joshua Tree Skin Care Joules Joyoung Knitting Co., Ltd. JRC Reflex Julbo Julbo Jungle Jumparoo Justin Brands, Inc. - Justin Original Workboots

K K & K Garment Accessories Co. Ltd. K2 Sports Kaenon Polarized Kahtoola Inc. Kakadu Traders Australia Inc. Kamik KAMIK Kanooler Products Kari Traa Kavu, Inc. Keen Community Space Keen, Inc. Kempton (Outdoor Knitwear) Kentwool Kenyon Consumer Products Khombu Footwear Khumbu Adventure Gear Killtec NA Inc. Kinco Gloves

12/20/16 9:22 AM

OUTDOOR RETAILER EXHIBITOR LIST

King-Tex Technologies (Shanghai) Co., Ltd. KingCamp Outdoor Products Co., Ltd. Kingwhale Corporation Klarus Electronics and Technology Co., Ltd. Klean Kanteen Klements Sausage Company Klingler Asia, Ltd. Klymit Knix Wear Know Brainer, The Thinker’s Creamer Kodiak KOIA Kolon Fashion Material, Inc. Komperdell Sportartikel GmbH Korkers Footwear Kotis Design Kovea Krimson Klover Kuhl Kul Chocolate Kunshan Gaoer Manufacturing Co., Ltd. Kunshan Sunshinetex New Material Co., Ltd. Kusumgar Corporates Pvt. Ltd. Kutting Weight Kynd Clothing

L L-Bow Mittens L&C Global Corporation La Crosse Technology, Ltd. La Sportiva La Sportiva N.A., Inc. Labtex Co., Ltd. Laken Lamo Sheepskin Inc. Laundromat Leatherman Tool Group, Inc. Leave No Trace LeeJo Textile Co., Ltd. Legacy Discs Leki USA Leki USA Lewis N. Clark Li Peng Enterprise Co., Ltd. Liberty Mountain Lifeline First Aid LifeStraw Light My Fire of Sweden Lily Textile Co., Ltd. Lily Trotters Compression Liquid Hardware LiteGear & Numinous Live Life Clothing Co. Live the Life you Love by Hooked Productions Locally Grown Clothing Co. Lorpen North America Lost Horizons Imports Loudmouth Louis Garneau USA LOWA Boots LLC Lowe Alpine Lucent Textile Co., Ltd. Lucy Activewear

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Lucy Indigo LuminAID LUNA Sandals luvmother

M Madshus Maloja Mammut Manzella Marmot Martino of Canada Masterfit Enterprises Matter Maxland Sportswear Industrial Co., Ltd. MEC Addheat Co., Ltd. Medalist Apparel Mega Cap Inc. Meissenburg Designs Men-Chuen Fibre Industry Co., Ltd. Meridian Line Merrell Merryson Corporation Metolius Climbing Microban International MiiR Milco Industries Millican Minlan Minnetonka Moccasin Minus33 Merino Wool Clothing Mission Mission Belt Miti SpA Mizu, Inc. Moji Momentum Watches Mona B Monkey Se7en Montane Monterey Mills Mountain Equipment Mountain Hardwear Mountain Hub Mountain Khakis Mountaineers Books Mountainsmith Mpowerd, Inc. MSR Muck Boots, Xtratuf, Oliver Mueller Sports Medicine Muk-Luks Boots and Slippers Mulitia Munkees My Core Control, Inc. MyPakage Apparel Mystery Ranch

N Nantong New Accessories Trade Co., Ltd. Naot Footwear / Yaleet Inc. National Geographic Maps National Nordic Foundation National Park Trips National Parks Conservation Association Native Eyewear

Native Shoes Nature Cast Metalworks Nature Freak Nau Navi Textile Co., Ltd. Navitas Naturals Neve New BDNY International Trading New Trend Textile Co., Ltd. Nifco Nikwax Ningbo Ninghai International Trade Co., Ltd. Ninghai Jianda Stationery & Sports Products Co., Ltd. Ninja Suit by Airblaster Nirvanna Designs, Inc. Nishat Mills Limited Nite Ize, Inc. Noble Biomaterials Noble Wear, Ltd. NOLS North Sails Northside Noso Patches Nuwa Inc.

O O Loves M Eco Bags O’Neill Canada Oboz Footwear Ojai International Old Dominion Freight Line, Inc. Old Friend Footwear OluKai OluKai Olympia USA Omeals Onca Gear One Chang Material Co., Ltd. One Warm Coat OOFOS OPR Orion SpA OROS Ortovox OS1st Osky International, Inc. Osprey Packs OTBT OtterBox OTTO DesignWorks OTZ Shoes Outdoor Industry Association Outdoor Research

P Pacific Mountain Pacific Teaze, Inc. Pacific Trading Inc. Pacific Trail Pacific Trail Pacsafe Pajar Canada Pakems PalmerCash Paltex Company Ltd. Panasonic Energy Corp of America

PARA’KITO USA Corp.

Parks Project Patagonia, Inc. Payen - ESF Peapack Mitten Company Peckham, Inc. Pendleton Pepper’s Polarized Eyewear Perfect Storm Boot Corporation Pertex Petzl Phunkshun Wear Phunkshun Wear Pickle Juice Picture Organic Pistil Pittards plc Plae PlayCleanGo / NAISMA PLUSfoam Point6 Polarmax Polartec, LLC Poler Stuff Polygiene Polyunion Industrial Limited Pomoca Pontetorto SPA Popticals Popticals Popular Mechanics Porelle Portable Espresso, LLC prAna Living, LLC Preferred Wholesale, Inc. Premiere Fashion Corp.

PrimaLoft, Inc. Primus Princeton Tec Profoot Proof Eyewear Propet USA, Inc. Protalus Prym Fashion USA Pudus / Dr. Segal’s Compression Socks Pure Body Logiz Purnell Pyramid Case Co.

Q QALO Qingdao Clusterloft Co., Ltd. Quanzhou Helun Knitting & Weaving Co., Ltd. Quanzhou Hengde Luggage Co., Ltd. Quanzhou Junke Sporting Goods Co., Ltd. Quanzhou Yuyue Clothing Development Co., Ltd. Quiksilver

R R&D Distributors/Team Progressive Rab USA RAD Rag Poets

Rain Retail Software Rainbow Sandals Range of Motion Project Ray-Fabrics Co., Ltd. Realtree by Grace in LA Red Rock Outdoor Gear reDEW AB Redmond Rentex Mills Inc. RESTUBE Retail Pro- Big Hairy Dog (BHD) Information Systems Rih Jan Fibre Industrial Co., Ltd. Roanoke Region of Virginia Rocketship, Inc. Rockport Roma Boots Rongine International Corp.

Roxy Outdoor Fitness Royal Robbins Ruffwear Rumpl Rust and Salt / Baabuk / Duckfeet RXBAR Ryka

S Sakroots Salewa Salomon Salomon Samuel Hubbard Santana Canada Sanuk Satorisan Save The Duck Saxx Underwear Co. Scarpa Scarpa North America Inc. ScentLok Technologies Schoeller Textil Scotch & Soda Scott Sports Scott Sports Screamer, Inc. Sea to Summit Sealon Co., Ltd. SealSkinz See Kai Run Seirus Innovation Sergio Tomani Shoes Shang Chiao Co., Ltd. Shanghai Hicon Industrial Co., Ltd. Shanghai Yonglee Textile Co.,Ltd. Shanghai Yuanmei Textile Industrial Co., Ltd Shefit, Inc. Sheico Group SheJumps Sherpa Adventure Gear Sherpani Shifan Race Wear Shijiazhuang Pro-Gear Trading Co., Ltd. Shijiazhuang Wangzhao Garment Co., Ltd. Shinhan Ind. Co., Ltd. Shinih Enterprise Co., Ltd.

Shinkong Textile Co., Ltd. Shinwon Industry Shishi Kingwe Textile Co., Ltd. Shwood Eyewear Sierra Club Silvertex Hosiery Intl Co., Ltd. Singtex Industrial Co., Ltd. Sixup Corporation Skechers Skhoop Slackline Industries/ TreePod-Hanging Treehouses Smartwool SmartyPants Vitamins Smith Sport Optics Snow Peak Snowline Co., Ltd. Sock and Accessory Brands Global, Inc. Sof Sole Softscience Footwear Sol Sunguard SOLE Solifornia Sorbothane Performance Insoles Sorel Soto Southern Tide Southern Weaving Company Speaqua Corp.

Spenco Medical Corporation Sperry Spikeball, Inc. Sport Hansa Sporthill SportsMe, Inc. SportsOneSource Sportube Sprigs SPY SPY Optic Spyder Active Sports, Inc. Square STABIL STABIL Stance Stanley-PMI Star Garment Group SteriPEN Sterling Rope Company, Inc. Stonewear Stonz Storm Storm Creek Stormy Kromer Sub_Urban Riot Suedwolle Group Suicoke Sumec Textile & Light Industry Co., Ltd. Summit Distribution / A16 Wholesale Sunbelt USA Suncloud by Polaroid Sunday Afternoons, Inc. Sunfavor Garment & Weaving Co., Ltd. Sunny Special Dyeing & Finishing Co., Ltd. Sunpolar International Co., Ltd.

OUTDOOR RETAILER DAILY

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OUTDOOR RETAILER EXHIBITOR LIST

Sunrise Textile Accessories (Trading) Co Ltd Sunshell Group Sunski Super Hot Superfeet Superga Suzhou Zhongbo Textile Co., Ltd. Sven Can See Sven Can See Sven Design - Sven USA Sweet Turns Sweetwood Cattle Company Swisstex Direct, LLC Swix Sport Sympatex Technologies, Inc. Synergy Organic Clothing

T Ta Hsin Long Textile Ltd. Tabar/Fownes Performance Group Tai Erh Enterprise Co., Ltd. Tai Yuen Textile Co., Ltd. Taiga Coolers, LLC Taiwan Textile Federation Take N Heat Tasc Performance, Inc. Teijin Frontier Co., Ltd. Telemark Tech System Telemark Tech System Tenaya Tenkara Rod Co. Tenson tentree Tentsile, Ltd. Terramar Sports Tessile Fiorentina Company, SRL Teton Bros.

TEVA TEVA TEVA Texbase, Inc. Texray Industrial Co., Ltd. Textile Protection and Comfort Center Textufil S.A. DE C.V. The American Outdoorsman The Council Tool Co. The Jeff Lowe Mountain Foundation The Landmark Project The Naked Bee/Naked Zinc The Normal Brand The North Face The NPD Group ThermaCELL Heated Products Thermetrics Thermore Thermos LLC Thomas Bates T.B. PHELPS Thorlo, Inc. Threads 4 Thought

Three Zoom International Inc. Tianjin Vanguard Clothing Co., Ltd. Tiger Balm Tilley Endurables Timberland Timolino, Ltd. Tiong Liong Corporation Toad & Co. International, Inc. Toad & Co. International, Inc. Toko US Tomlong Techstile Corp.

TomTom Topo Athletic Topo Designs Toray International America, Inc. Toyota Tsusho Corporation Trango Travelon Tredagain Trespass USA, Inc. Trigger Point Trimmers Hardware Company True Grit TSL Snowshoes Tubbs Snowshoes Turtle Fur Tweave, LLC - Div. of GehringTricot Corp.

U U-Long High Tech Textile Co., Ltd. UCO Ultimate Apparel Ulu Boots Under Armour, Inc. UNDERHANDED Unifi Manufacturing, Inc. Union Line Textile Co., Ltd. United By Blue United States Postal Service Universal Trim Supply Co., Ltd. Universe Fashion Accessories Co., Ltd. UPS UR Stickers US Show Center UST Brands

V Vasque Footwear Vassi Design Group Vastrade International (USA) Inc. VENTEX Co., Ltd. Vertical Brands, LLC Vibram VillageHouse Vivejet Enterprises Limited Voile Voile Manufacturing

Volt Heated Clothing Vuarnet

W W. L. Gore & Assoc., Inc./ COF W. L. Gore & Associates Inc. Walls Outdoor Goods Wanma Roto Mold Warmee Washington Shoe Company Watson Bodywear WERX Design Westend Trading Co., Ltd. Western Mountaineering White Sierra Whites Boots Inc. Wide World Business, Inc. WidePlus International Co., Ltd. Wigwam Mills, Inc. Wild Country WindPouch Winnebago Winter Wildlands Alliance Winter Wildlands Alliance Wise Company Wolverine Boots & Apparel Woojin Plastic Woolmark Americas Woolpower/Gransfors Woolrich Woolrich Woolrich Footwear World Famous Sports Wrightenberry Mills Wu Luen Knitting Co., Ltd. Wully Outerwear Wuxi Tianyi Zipper Manufacturer Co., Ltd.

X Xero Shoes Xiamen ChingSong Optical Industrial Co., Ltd. Xiamen Eversoon Co., Ltd. Xiamen Hongxuan Int’l Exhibition Co. Xiamen Kingsqueen Industrial Co., Ltd. Xiamen Winsport Corporation Xiamen Wonders Trading Co., Ltd. Xtratuf

Y Yaktrax Yaktrax Yaw Liamy Enterprise Co., Ltd. YETI YKK Yoonia Tex Co., Ltd. You Young Textiles Young Woo

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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12/20/16 11:20 AM

OUTDOOR RETAILER EXHIBITOR LIST

Yoonia Tex Co., Ltd. You Young Textiles Young Woo Youngone Corporation Yukon Charlie’s / Airhead Yukon Charlies / Airhead

Z Z Supply ZANheadgear & Bobster Eyewear Zanier Zeal Optics Zhang Jiagang Derry Industrial Co., Ltd. Zhang Jiagang Sheperd, Inc. Zippo Manufacturing Company Zootilty Tools Zuke’s

Exhibitor Categories

Accessories 2Undr & Projekt 32 Degrees AceCamp / Munkees Acorn a Division of Totes Isotoner

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Ad-N-Art, Inc. Adventure Medical Kits Aetrex Worldwide, Inc. Airhole Allett Aloe Up Sun & Skin Care Products Alpina Sports Corp Alpine Innovations, LLC Altra Footwear Ambler Amfit, Inc. Aries Manufacturing Artesania, Inc. Arthur & Melody Arva Equipment Arvin Goods Astral Avalanche Aventura Clothing AVI-8 B Yoga B&F System, Inc. baggallini Bearpaw Berkey Water Purifiers by NMCL Berne Apparel Company Bestrident, Ltd. Big Agnes Big Sky International Bison Designs

Bjorn Daehlie Black Crows Black Diamond Equipment, Ltd. Bliz Start Swenor FaceTape Body Glide Bohnam Boker USA Bondi Band Boy Scouts of America Braeval LLC Brilliant Reflections Brooks Range Mountaineering Brookwood Companies, Inc. Buck Creek Hats Buff, Inc. Buff, Inc. Bula Button International Cablz Camp USA, Inc. Campfire Defender Canada Goose, Inc. Carhartt Cat Apparel CEP Compression CGear Sand Free Chaco Chaos / CTR Chums-Beyond Coastal CiloGear

Cirque Mountain Apparel Cloud Nine Sheepskin, RJ’s Fuzzies & Simply Natural Alpaca Co & Gi, Inc. Coal Headwear Cobra Electronics / WASPcam Cocoon by Design Salt Coghlan’s Coleman Company Columbia Accessories Columbia Sportswear Co. Comfortwear International Inc. Compressport Coobie Seamless Bras Corbeaux Costa Sunglasses Cotopaxi Coyote Eyewear USA Crazy Creek Products Crescent Moon Snowshoes, Inc. Croakies CTOMS CW-X, Wacoal Sports Science Corp Dakine Dakota Lithium Dale of Norway Danalco, Inc. / Hanz Extremity Wear Danken Enterprise Co., Ltd.

Danyang Xingke Outdoor Products Co., Ltd. Daphne Lorna Dermatone Deso Supply Co. Deuter USA, Inc. DexShell Dickies Diversified Dynamics/ HomeRight Dog is Good Dongguan Yongdian Clothing Co., Ltd. Donglim Doughnut Draper Knitting Company DrinkTanks Duckworth Duluth Pack Dynamic Discs Eagle Creek Edelrid North America eGrips EiC Jewelry EK EKcessories Inc. Element Skateboards Emberlit Emergency Essentials Emergency Zone Emmons Manufacturing Company eVent Fabrics Everest Designs

Evolv ExOfficio Faherty Farm To Feet Fatboy USA Filson Fincognito / Mountaincognito FITS Fitterfirst Fjällräven Fjällräven FlowerHouse Flowfold Flylow Gear Fox River Free Country French Knot LLC G.H. Bass & Co. Gator Sports GB LIGHT CO Gear Aid G-Form Giant Knitting, Co., Ltd. Goal Zero GoMotion Goodhew LLC Gordini USA, Inc. GORILLY GOODS goTenna, Inc. Grand Trunk Grangers Granite Gear

12/20/16 9:34 AM

Honey Stinger Hot Chillys Huaian Bolong Import & Export Co., Ltd. humangear, Inc. Hunter Hurtta America Hydra Smart Bottle HydraLight International HydraPak Hydro Flask Ice Outdoor Sports Icebreaker Icebug Traction Footwear Identity Group ImagineCamping Implus LLC Indigenous Fair Trade + Organic Fashion Industrial Revolution Infuze Ingram Content Group/PGW/ AdventureKeen Iron and Resin ITW Nexus Jack Mason Brand Jack Wolfskin Jackery JanSport Jason International Exhibition Co., Ltd. Jeremiah J-Long Ltd.

Johnson Outdoors Gear Eureka Jetboil Silva Joshua Tree Skin Care Joules Julbo K2 Sports Kaenon Polarized Kahtoola Inc. Kakadu Traders Australia Inc. Kari Traa Kavu, Inc. Kempton (Outdoor Knitwear) Kenyon Consumer Products Khumbu Adventure Gear Kinco Gloves KingCamp Outdoor Products Co., Ltd. Klarus Electronics and Technology Co., Ltd. Klean Kanteen Klements Sausage Company Klymit Korkers Footwear Kotis Design Kovea Krimson Klover Kutting Weight Kynd Clothing L&C Global Corporation La Crosse Technology, Ltd. Laken L-Bow Mittens Leatherman Tool Group, Inc.

Legacy Discs Leki USA Lewis N. Clark Liberty Mountain Lifeline First Aid LifeStraw Lily Trotters Compression Liquid Hardware Lost Horizons Imports Loudmouth LuminAID luvmother Manzella Marmot Matter Medalist Apparel Mega Cap Inc. Meridian Line Metolius Climbing Mission Mission Belt Mizu, Inc. Moji Momentum Watches Mona B Mountain Equipment Mountain Hub Mountain Khakis Mountaineers Books Mountainsmith Mpowerd, Inc. Mueller Sports Medicine

Muk-Luks Boots and Slippers Mulitia MyPakage Apparel Mystery Ranch Nantong New Accessories Trade Co., Ltd. National Geographic Maps Native Eyewear Nature Cast Metalworks Nau New BDNY International Trading Nikwax Ninja Suit by Airblaster Nite Ize, Inc. Noso Patches O Loves M Eco Bags Ojai International Olympia USA O’Neill Canada OOFOS OROS OS1st Osprey Packs OtterBox OTTO DesignWorks Outdoor Research Pacific Trading Inc. Pacific Trail Pacsafe Panasonic Energy Corp of America PARA’KITO USA Corp.

Patagonia, Inc. Peapack Mitten Company Peckham, Inc. Pendleton Pepper’s Polarized Eyewear Phunkshun Wear Picture Organic Pistil Point6 Polarmax Poler Stuff Polyunion Industrial Limited Popticals Popular Mechanics Porelle Portable Espresso, LLC prAna Living, LLC Princeton Tec Proof Eyewear Prym Fashion USA Pudus / Dr. Segal’s Compression Socks Pure Body Logiz QALO Quanzhou Junke Sporting Goods Co., Ltd. Rab USA RAD Red Rock Outdoor Gear Redmond RESTUBE Roxy Outdoor Fitness

Ir is Lazzar esc hi

Grayers Grayl Great Outdoors USA Gregory Mountain Products Groove Life GSI Outdoors, Inc. GU Energy Labs Haiku Halley Stevensons Hamboards Hand Out Gloves Hang Em Right, LLC Hang Ten Headwear and Accessories Hangzhou Ruiqian Trade Co., Ltd. Hans Global / Pacific Fly Hawke and Co. Headsweats Heat Factory USA Heli Helly Hansen Hemp Fortex Industries Ltd. Hennessy Hammock Herschel Supply Co. Ltd. Hestra Gloves Hickory Brands Inc. High Country and Associates High Sierra Inc. Hillsound Equipment HippyTree HLC Metal Parts Ltd.

Help preserve one of the most scenic trails in the midwest by stopping at the WIGWAM BOOTH #19019 between 9 & 11 OPENNING DAY, make a $5 DONATION to THE ICE AGE TRAIL ALLIANCE, and get a pair of brand new WOOL-FREE PEAK 2 PUB socks from WIGWAM. Drop off a business card and be entered to win in our #gearhack giveaway

roam free n a ti v e y e w e a r. co m

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12/20/16 9:33 AM

OUTDOOR RETAILER EXHIBITOR LIST Ruffwear Rumpl RXBAR Sakroots Salomon Scotch & Soda Scott Sports Screamer, Inc. Sea to Summit SealSkinz Seirus Innovation Sergio Tomani Shoes Shefit, Inc. SheJumps Sherpa Adventure Gear Sherpani Shinih Enterprise Co., Ltd. Shwood Eyewear

Silvertex Hosiery Intl Co., Ltd. Smith Sport Optics Snowline Co., Ltd. Sock and Accessory Brands Global, Inc. Sof Sole Sol Sunguard SOLE Sorbothane Performance Insoles Sorel Soto Southern Tide Speaqua Corp.

Spenco Medical Corporation Sperry SportsMe, Inc. Sportube Sprigs

SPY Spyder Active Sports, Inc. STABIL Stanley-PMI SteriPEN Sterling Rope Company, Inc. Storm Summit Distribution / A16 Wholesale Sunbelt USA Suncloud by Polaroid Sunday Afternoons, Inc. Sunski Superfeet Superga Sven Can See Sven Design - Sven USA Sweet Turns

From Prototype to Product Come see the new

CONNECT Gaiters at Kahtoola’s booth

Booth # 8011

Sweetwood Cattle Company Swix Sport Sympatex Technologies, Inc. Tabar/Fownes Performance Group Taiga Coolers, LLC Taiwan Textile Federation Take N Heat Telemark Tech System Tenson tentree Texbase, Inc. The Council Tool Co. The Landmark Project The North Face ThermaCELL Heated Products Thermore Thermos LLC Thomas Bates T.B. PHELPS Thorlo, Inc. Threads 4 Thought Three Zoom International Inc. Tiger Balm Tilley Endurables Timolino, Ltd. Toko US Topo Athletic Topo Designs Trango Travelon Trespass USA, Inc. Trimmers Hardware Company TSL Snowshoes Turtle Fur UNDERHANDED United By Blue Universe Fashion Accessories Co., Ltd. UR Stickers UST Brands VillageHouse Vivejet Enterprises Limited Voile Manufacturing Vuarnet W. L. Gore & Assoc., Inc./ COF Warmee White Sierra Wide World Business, Inc. Wigwam Mills, Inc. Wise Company Woojin Plastic Woolrich Woolrich World Famous Sports Xiamen Kingsqueen Industrial Co., Ltd. Yaktrax Yukon Charlies / Airhead Zanier Zeal Optics Zhang Jiagang Derry Industrial Co., Ltd. Zhang Jiagang Sheperd, Inc. Zippo Manufacturing Company Zootilty Tools

Footwear Absolute Canada Acorn a Division of Totes Isotoner

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adidas Outdoor/Terrex Aetrex Worldwide, Inc. Alegria Shoes Alpina Sports Corp Altra Footwear Arcopedico Arc’teryx Equipment Ariat International Arthur & Melody Astral Baffin Inc. Bag Pro USA Bearpaw Birkenstock Black Crows Blundstone bluprint Boa Technology Bogs Footwear Born Shoes Bos & Co/Groung Hogs Boy Scouts of America Brookwood Companies, Inc. Bussola Butler Camp USA, Inc. Carhartt Cat Footwear Chaco Chippewa Cloud Nine Sheepskin, RJ’s Fuzzies & Simply Natural Alpaca Co & Gi, Inc. Cougar Boots Crocs, Inc. Dakota Lithium Danner Danner Dansko LLC Darn Tough Vermont Diba True/Testosterone Shoes Dickies Dirty Laundry Diversified Dynamics/ HomeRight Dog is Good Dr. Martens Dubarry of Ireland Dynafit Eagle Creek Earth Shoes ECCO El Naturalista Emberlit EMU Australia eVent Fabrics Evolv FITS Fjällräven Fjällräven Forsake, Inc. FREEBIRD by Steven G.H. Bass & Co. Garmont GEOX Giesswein Glerups Great Outdoors USA Haflinger Hawke and Co.

Helly Hansen Hemp Fortex Industries Ltd. High Country and Associates Hillsound Equipment Hi-Tec Sports Hoka One One Hunter Icebug Traction Footwear Itasca Footwear by C.O. Lynch Jack Wolfskin Jambu & Co. JambuKD, M.A.P. Joules Justin Brands, Inc. - Justin Original Workboots Kakadu Traders Australia Inc. Kamik Keen, Inc. Khombu Footwear Kodiak Komperdell Sportartikel GmbH Korkers Footwear Kovea La Crosse Technology, Ltd. La Sportiva N.A., Inc. Lamo Sheepskin Inc. Lorpen North America Loudmouth LOWA Boots LLC Lucy Activewear Lucy Indigo LUNA Sandals Mammut Manzella Martino of Canada Masterfit Enterprises Matter Merrell Minnetonka Moccasin Muck Boots, Xtratuf, Oliver Muk-Luks Boots and Slippers Naot Footwear / Yaleet Inc. Native Shoes Ninja Suit by Airblaster Northside Oboz Footwear Old Friend Footwear OluKai OluKai OOFOS OS1st OTBT OTZ Shoes Pacific Mountain Pacific Trail Pacific Trail Pajar Canada Pakems Perfect Storm Boot Corporation Picture Organic Plae Popular Mechanics Porelle PrimaLoft, Inc. Profoot Propet USA, Inc. Protalus Pudus / Dr. Segal’s Compression Socks Quiksilver

OUTDOOR RETAILER DAILY

12/20/16 9:32 AM

OUTDOOR RETAILER EXHIBITOR LIST

Hardgoods 22 Designs AceCamp / Munkees Adventure Medical Kits Alpina Sports Corp

Alpine Innovations, LLC Arc’teryx Equipment Arva Equipment B Yoga B&F System, Inc. B4Adventure Backcountry Access Bag Pro USA Barebones Living Berkey Water Purifiers by NMCL Big Agnes Big Sky International Bjorn Daehlie Black Diamond Equipment, Ltd. Bliz Start Swenor FaceTape BNY GLV Bohnam Boker USA Brooks Range Mountaineering Brunton CamelBak Products Camp USA, Inc. Campfire Defender Carhartt Cascade Designs, Inc. CiloGear Cocoon by Design Salt Coghlan’s Coleman Company Compressport CoreThird Cotopaxi Crazy Creek Products Crescent Moon Snowshoes, Inc. CTOMS Dakota Lithium Danyang Xingke Outdoor Products Co., Ltd. Deuter USA, Inc. Dongguan Yongdian Clothing Co., Ltd. DPS Skis DrinkTanks DryGuy Dynafit Dynamic Discs Eagle Creek Eagles Nest Outfitters - ENO Edelrid North America eGrips Emberlit Emergency Zone Emmons Manufacturing Company Fimbulvetr Fitterfirst FlowerHouse Garmin USA Gibbon USA, Inc. GoMotion Grand Trunk Granite Gear Great Outdoors USA Growing Greener Innovations GSI Outdoors, Inc. GV Snowshoes Halley Stevensons Hamboards Hang Em Right, LLC

Hangzhou Ruiqian Trade Co., Ltd. Hans Global / Pacific Fly Heli Helinox Hemp Fortex Industries Ltd. Herschel Supply Co. Ltd. Hillsound Equipment HLC Metal Parts Ltd. Huaian Bolong Import & Export Co., Ltd. Hurtta America HydraPak Hydro Flask Ice Outdoor Sports IDFL Laboratory And Institute ImagineCamping Industrial Revolution Intova INVISTA CORDURA® Fabrics Jason International Exhibition Co., Ltd. Jetflow - Ledge Sports Jinhua EverJoy Technology Co., Ltd J-Long Ltd. Johnson Outdoors Gear Eureka Jetboil Silva Julbo Jungle Jumparoo K2 Sports Kanooler Products Khumbu Adventure Gear Klymit Komperdell Sportartikel GmbH Kuhl L&C Global Corporation La Sportiva N.A., Inc. Legacy Discs Leki USA Lewis N. Clark Liberty Mountain Lifeline First Aid Liquid Hardware Louis Garneau USA LuminAID Madshus Mammut Meissenburg Designs Metolius Climbing MiiR Moji Mona B Mountain Hardwear Mountain Hub Mountainsmith Mystery Ranch NOLS O’Neill Canada Osprey Packs Pacsafe Panasonic Energy Corp of America Peckham, Inc. Petzl Poler Stuff Popular Mechanics Primus Princeton Tec Pure Body Logiz Pyramid Case Co.

JANUARY 9, 2017 ALL MOUNTAIN DEMO

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Quanzhou Junke Sporting Goods Co., Ltd. R&D Distributors/Team Progressive Red Rock Outdoor Gear Redmond Scott Sports Sheico Group SheJumps Singtex Industrial Co., Ltd. Slackline Industries/ TreePod-Hanging Treehouses Smith Sport Optics Southern Tide Spikeball, Inc. Sport Hansa Sterling Rope Company, Inc.

Summit Distribution / A16 Wholesale Swix Sport Sympatex Technologies, Inc. Taiga Coolers, LLC Telemark Tech System Tenkara Rod Co. Tentsile, Ltd. The Council Tool Co. Thermos LLC Timberland Timolino, Ltd. Toko US TomTom Trango TSL Snowshoes Tubbs Snowshoes United By Blue UST Brands

Voile Manufacturing Wanma Roto Mold Warmee Western Mountaineering WindPouch Winnebago Woolpower/Gransfors World Famous Sports Xiamen Kingsqueen Industrial Co., Ltd. YETI Yukon Charlies / Airhead Zhang Jiagang Derry Industrial Co., Ltd. Zhang Jiagang Sheperd, Inc. Zippo Manufacturing Company Zootilty Tools

LIVE THE DREAM. JOIN OUR TEAM. Apply online at thenorthface.com/careers

Photo: Tim Kemple

Booth #3009AE Stop by to sample the best tasting sports nutrition on the block! honeystinger.com

NEW! Photo: Riley Seebeck

Rainbow Sandals Rockport Roma Boots Roxy Outdoor Fitness Ruffwear Rust and Salt / Baabuk / Duckfeet Ryka Sakroots Salomon Samuel Hubbard Santana Canada Sanuk Satorisan Scarpa North America Inc. ScentLok Technologies See Kai Run Shinih Enterprise Co., Ltd. Silvertex Hosiery Intl Co., Ltd. Skechers Snowline Co., Ltd. Sof Sole Softscience Footwear SOLE Sorbothane Performance Insoles Sorel Southern Tide Spenco Medical Corporation Sperry STABIL Stonz Suicoke Sunpolar International Co., Ltd. Superfeet Superga Sympatex Technologies, Inc. Taiwan Textile Federation Tenson TEVA TEVA Texbase, Inc. ThermaCELL Heated Products Thomas Bates T.B. PHELPS Timberland Topo Athletic Trango Tredagain Ulu Boots Under Armour, Inc. Vasque Footwear Vuarnet W. L. Gore & Assoc., Inc./ COF Warmee Washington Shoe Company Whites Boots Inc. Wolverine Boots & Apparel Woolrich Woolrich Woolrich Footwear Wrightenberry Mills Xero Shoes Xtratuf Yaktrax

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12/20/16 9:31 AM

SCENE CAFFEINE FIX

Tower of Power

In praise of coffee, this issue’s savior.

1. Stanley (#15001) Adventure Vacuum Wide Mug 2. Hydro Flask (#14037) Tumbler 3. Stanley (#15001) Classic Vacuum French Press 4. MSR (#D141) Windburner Coffee Press Kit 5. GSI Outdoors (#21019) Microlite 500 6. Klean Kanteen (#3009) Tumbler 20 oz.

7. CamelBak (#16027) Kickback 20 oz. 8. YETI (#24031) Rambler 20 oz. with MagSlider Lid 9. MSR (#D141) MugMate Coffee/Tea Filter 10.AlpineStart Premium Italian Instant Coffee 11. Libra Coffee Pourtables

Late nights and coffee go together like avalanche terrain and beacons—when you’re doing something sketchy, it’s nice to have the right tools. In that spirit, the staff of ORD would like to thank coffee in all its glorious, lovely, nervejangling forms—whether beans, instant, or pourover—for helping us put out this All Mountain Demo issue. Further, we’d like to thank you, the outdoor industry, for providing such a diversity of brewing options, insulated tumblers, and mugs in which our coffee stayed hot all the way to the bottom. Everyone knows you do your best work with a coffee buzz, and that the buzz evolves into the shakes in the absence of moderation. And for that we’d ilke to thank those of you created the big mugs (the ones with enough volume to float a rubber ducky), and especially for those spillproof lids. Otherwise, we’d have a hard time explaining away the stains on our khakis as artisanal camouflage. It’s not easy (or restful) to bring ORD to you, but even before we went to print, you, the industry, had already delivered in this multitude of products. For that, we are grateful, if not just a little bit tweaky.

1

2 3

5

8 6

4

7

11

9

Other things that got us through this issue: delivery pizza; take-out Thai food; Uber (how our high-school age kids got home from school the past few weeks); yoga; vodka; the knowledge that we’ll be done by Christmas; Advil; Christmas cookies from a husband’s client; the prospect of ski days right around the corner; Macallan 12 Year Double Cask Scotch; the purple dry-erase marker; snow tires; Parks and Rec on Netflix; after-work Nordic skiing with a headlamp; almond butter on crackers; friendly dogs; merry little Charlie Brown Christmas trees; giant batch of carrot soup; Emergen-C; white noise machines; Amazon; preaching to the choir; life going on after“drop dead” deadlines; eggnog chai; metal-edge ice scrapers; Xanax.

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PHOTOS BY TK PHOTO BY CAVEMAN COLLECTIVE

10

OUTDOOR RETAILER DAILY

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Product

Zone

Featuring the freshest gear on the market today.

Here is a sneak peek at what’s new and what’s coming from leading industry companies

Special Advertising Section

Baffin’s Ultralite boots are the evolution of winter footwear, featured here is style Sage in Black/Red. Waterproof and weighing under 2lbs, these boots feature a body-heat mouldable removable lining system, and Baffin’s proprietary AirGrip and Polar Rubber midsole/outsole combination to keep you sure-footed regardless of the elements.

www.baffin.com Dickies PRO™ Workwear

New outerwear combines state of the art CORDURA® fabric technologY with Dickies® performance workwear.

Designed to protect against the elements to keep you going until the job is done, no task is too tough for your Dickies PRO™ Workwear. This groundbreaking line of work clothes – a Bomber Jacket, Field Coat and Stretch Ripstop Work Pant – are made with military-grade fiber technology.

Specifically we’re talking our new state of the art, patent pending CORDURA® T420 HT fiber that creates a strong and exceptionally durable fabric that’s six times more abrasion resistant*. And as if that weren’t enough to get you through your workday… how about adding reinforced stress points, enhanced pockets for specific tools and double knees to accommodate knee pads. This is one serious pairing of innovative performance fabric and super functional work ready design. To learn more about Dickies workwear, visit dickies.com. *Based on 2016 Dickies testing with a comparable 8 oz. 59% cotton/39% polyester/2% Spandex blend.

Come see us to learn more! CORDURA® brand booth #39213.

BOOTH #18043

PRODUCT ZONE.indd 81

BOOTH #18043

11/29/16 2:15 PM

Heritage Bags

by Emmons Mfg. Co.

GORE® INVISIBLE FIT TECHNOLOGY WATERPROOF, WINDPROOF AND BREATHABLE WITH THE FIT AND FEEL OF YOUR FAVORITE ROAD RUNNING SHOE.

AMERICAN MADE

gore-tex.com

Special Advertising Section

www.emmonsmfgco.com

BOOTH VO2098

GORE-TEX® ACTIVE PRODUCTS WITH SHAKEDRY™ PRODUCT TECHNOLOGY THE LIGHTEST, MOST BREATHABLE GORE-TEX® PRODUCTS WITH DURABLE WATER REPELLENCY.

gore-tex.com/shakedry

© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc.

since 1969

© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE®, SHAKEDRY™ and designs are trademarks of W. L. Gore & Associates, Inc.

since 1969

humangear, inc.

real gear for real humans Come see us at booth BR633 and check out the new gear for 2017.

K-VENT

K-VENT

BOOTH 29155W

BOOTH 29155W

KHOMBU.COM

KHOMBU.COM

www.humangear.com/casq

PRODUCT ZONE.indd 82

11/29/16 2:18 PM

MASTHEAD

Red Rock Outdoor Gear

®

snewsnet.com

VP, GROUP SHOW DIRECTOR

EDITORIAL

marisa.nicholson@ outdoorretailer.com

EDITORIAL DIRECTOR

Kristin Hostetter

khostetter@aimmedia.com 617-921-5126

SALES DIRECTOR

Krista Dill

krista.dill@ outdoorretailer.com SENIOR ACCOUNT EXECUTIVE

DEPUTY EDITOR

paul.dillman@ outdoorretailer.com

Elisabeth KwakHefferan ASSISTANT EDITOR

Kassondra Cloos

Paul Dillman

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

Ryan Johnson

kcloos@aimmedia.com

ryan.johnson@ outdoorretailer.com

CONTRIBUTORS

ACCOUNT EXECUTIVE

Corey Buhay, Erme Catino, M.T. Elliott, Elizabeth Miller, Doug Schnitzspahn, Carolyn Webber, Ryan Wichelns

DESIGN ART DIRECTOR

Mike Leister ASSISTANT ART DIRECTOR

Dave Nielson

dave.nielson@ outdoorretailer.com

Robert O’Quinn

Margie Lelvis

SENIOR MARKETING DIRECTOR

PHOTOGRAPHERS

jennifer.holcomb@ outdoorretailer.com

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Jennifer Holcomb

Sarah Langston sarah.langston@ outdoorretailer.com

DIRECTOR OF PUBLIC RELATIONS

SENIOR ART DIRECTOR

Michelle Miller

raymond.kang@ outdoorretailer.com

SALES AND MARKETING

PRODUCTION/ TRAFFIC MANAGER

Eric Henderson

ACCOUNT REPRESENTATIVE

Katie Schoeben

kschoeben@aimmedia.com 831-325-3695 SALES MANAGER

Gregg Thayer

gthayer@aimmedia.com 303-817-7138

FOR THE NEW GENERATION OF WORKERS.

Raymond Kang

SPECIAL 25% OFF SHOW

Laurie Stiglitz laurie.stiglitz@ outdoorretailer.com

insoles-sorbothane.com 800.838.3906

DIRECTOR OF OPERATIONS

Cathy Griffith cathy.griffith@ emeraldexpo.com

OPERATIONS DIRECTOR

Julie Freedman

MADE IN USA

REGISTRATION OPERATIONS MANAGER

Jennifer Hall

Kristen Novick

jhall@aimmedia.com 303-253-6419

kristen.novick@ emeraldexpo.com

Beth Prehn

BRAND DEVELOPMENT DIRECTOR

BOOTH 39159

BOOTH # 30169W

julie.freedman@ outdoorretailer.com

SALES ASSISTANTS

bprehn@aimmedia.com 303-253-6317

WORK PANTS

kate.lowery@ outdoorretailer.com

GRAPHIC DESIGNER

ehenderson@aimmedia.com 307-690-2984

THE WORLD’S FINEST

Kate Lowery

Caitlin O’Connor

SALES DEVELOPMENT DIRECTOR

Introducing

ONE OF A KIND! SORBOTHANE ® IS THE DIFFERENCE

MARKETING COORDINATOR

Special Advertising Section

Barb Van Sickle

rrog.com

1.800.342.4654

MARKETING DIRECTOR

PHOTO EDITOR

GROUP PRODUCTION DIRECTOR

www.rrog.com

robert.oquinn@ outdoorretailer.com

margie.lelvis@ outdoorretailer.com

Andrew Bydlon, Louisa Albanese, Lauren Danilek

View the full line:

ACCOUNT EXECUTIVE

Giovanni Corrado Leone Genny Fullerton

See the full line at booth BR523

Marisa Nicholson

EXECUTIVE EDITOR

Casey Lyons

New for 2017!

outdoorretailer.com

©2016 WILLIAMSON-DICKIE MFG. CO.

OUTDOOR RETAILER DAILY

The New

BRICK BOTTLE OPENER

Larry Harrison larry.harrison@ outdoorretailer.com

RETAIL RELATIONS MANAGER

Joe Bustos

Introducing

joe.bustos@ outdoorretailer.com

Efrem Zimbalist III PRESIDENT & CEO

Andrew W. Clurman EXECUTIVE VICE PRESIDENT & CFO

Brian Sellstrom

EXECUTIVE VICE PRESIDENT, OPERATIONS

OPERATIONS MANAGER

Jamie Kelley

jamie.kelley@ outdoorretailer.com

Nicole Lessley

SENIOR VICE PRESIDENT, DIGITAL & DATA

SPONSORSHIP OPERATIONS

Allen P. Crolius

acrolius@aimmedia.com

DEMO_083_ORD_WIN2017.indd 1

FOR THE NEW GENERATION OF WORKERS.

EVENTS OPERATIONS nicole.lessley@ outdoorretailer.com

VICE PRESIDENT, SALES & MARKETING

WORK PANTS

kimberly.aguilar@ outdoorretailer.com

Patricia B. Fox

Jonathan Dorn

THE WORLD’S FINEST

RETAIL CONCIERGE

Kimberly Aguilar

Kristen Hartman kristen.hartman@ outdoorretailer.com BILLING MANAGER

Sara Burns

sara.burns@ outdoorretailer.com

©2016 WILLIAMSON-DICKIE MFG. CO.

CHAIRMAN & CEO

BOOTH 39159

12/19/16 2:52 PM

THE HOT SHEET

What You Need to Know

Sponsored by

YOUR ONE-PAGE GUIDE TO THE HAPPENINGS AT ALL MOUNTAIN DEMO

SKI WITH THE PROS!

Wanna take a run with some serious rippers?

Meet at the fire pit at 10 a.m. and get the chance to ride the chair and make some turns with some of the industry’s best pro skiers.

Who will it be? You gotta show up to find out. #ORDProRun

HEADS-UP CONTEST! For each of the next three days, we’ll be removing someone’s head from a photo in our pages. Keep track of those page numbers and, on Day 3, email your answers to snewsedit@aimmedia.com.

First correct answer wins a Kodiak Boots prize package.

THE TURTLE WINS THE RACE

The show is one day shorter this year, so the next three days might feel like an uphill skimo race. The key, friends, is to pace yourself.

And beer, of course.

LOCAL BETA

Check out our annotated Solitude map on p. 12. It’s a big mountain and you only have one day. Don't waste a run.

NEED A NEW MUG AND A HOT DRINK?

THE ODDS

How lucky are you?

The All Mountain Demo has gotten pow dumps just once (2011) in the last five years.

Warm up around the fire with MSR and score a free Insulated Mug (while supplies last) filled with hot chocolate, coffee, tea, or oatmeal. Be sure to check out MSR’s new DTX Crampon and Hyperlink Binding while you’re there.

WIN THESE RADICAL SNOWSHOES

Crescent Moon will be collecting biz cards all day. At 3:45 p.m., they’ll pull one and that lucky duck takes home a pair of the new All-Foam Sports Snowshoe (see p. 32). You don’t have to be present at the drawing to win.

Locals tell us that the lodge grub is decent, but regulars tend to grill in the parking lot.

If you smell burgers, grab some stickers and go make new friends.

BEER:30

Kick up your ski boots and enjoy a cold brewski at the Uinta Chill Zone. Tip: Hop Nosh IPA pairs very nicely with pow.

GET BUFF

DON’T MISS THE BUS

Find the BUFF booth and spin the wheel at the top of every hour. They’re giving away $3,000 worth of BUFF products (all styles) on the spot. Buyers: Mention the secret code (OR Demo 2017) to qualify for a 10-percent discount on your show order.

Last shuttle back to the Salt Palace leaves at

4:15 p.m.

If you miss it, get ready to fork over at least $40 for an Uber.

PHOTOS BY COURTESY (5); WASATCH POWDER KEG

FOLLOW YOUR NOSE

*JK! But you do get bragging rights and some cool prizes.

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GLOVES AND MITTS WITH

WATER REPELLENT DOWN

enhanced breathability, warmth, and durability

H2O REPELLENT DOWN

DAY0_GORDINI_ORD_W_2017.indd 1

BREATHABLE

QUICK DRYING

DURABLE

ODOR BLOCKING

HEAT RETENTION

RESPONSIBLE DOWN

GORDINI.COM

12/14/16 1:47 PM

- OUR MISSION -

DEVELOPING TIMELESS, FUNCTIONAL & SUSTAINABLE OUTDOOR EQUIPMENT. fjallraven.us

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11/28/16 11:18 AM