SIA
SNOW SHOW DAILY
DAY 2
PUBLISHED BY ACTIVE INTEREST MEDIA JANUARY 27, 2017
OFFICIAL PUBLICATION OF THE 2017 SIA SNOW SHOW
connecting with customers
Follow
forging closer ties with the user in an online age 670 posts
300k followers
2,345 following
(p. 20)
Elevated Kickoff
Antarctic explorer Grant Korgan opens the show on a high note. (p. 3)
Brand Update
News from K2 on its potential sale and Rossignol and Fischer on their new collab. (p. 6)
Future of Snow
Climate change and what it means for the snow sports industry. (p. 14)
All Grown Up Youth gear and apparel get a more sophisticated touch for 2017-18. (p. 32-36)
Cheers!
Use our guide to find a cold brew afterhours. (p. 41)