SIA Snow Show 2017 Day 2

Page 1

SIA

SNOW SHOW DAILY

DAY 2

PUBLISHED BY ACTIVE INTEREST MEDIA JANUARY 27, 2017

OFFICIAL PUBLICATION OF THE 2017 SIA SNOW SHOW

connecting with customers

Follow

forging closer ties with the user in an online age 670 posts

300k followers

2,345 following

(p. 20)

Elevated Kickoff

Antarctic explorer Grant Korgan opens the show on a high note. (p. 3)

Brand Update

News from K2 on its potential sale and Rossignol and Fischer on their new collab. (p. 6)

Future of Snow

Climate change and what it means for the snow sports industry. (p. 14)

All Grown Up Youth gear and apparel get a more sophisticated touch for 2017-18. (p. 32-36)

Cheers!

Use our guide to find a cold brew afterhours. (p. 41)


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