Outdoor Retailer Winter 2018 Day 2

2 DAY

JA N UA RY 2 6 , 2 01 8

OUTDOOR RETAILER + SNOW SHOW

Warren Miller 1924-2018

The iconic filmmaker inspired generations page 7

POWERED BY SNEWS

WHAT A

RIDE

The industry honors snowboard pioneers Donna Carpenter & Jake Burton Carpenter with an Inspiration Award for four decades of innovating, organizing, and always staying true.

WHO WON? Turn to page 96 for our first Best of Booth Award winner.

WEAR

BETTER

PANTS

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jackets. pants. shorts. shirts. hats. belts. bags. gloves.

2 DAY

JA N UA RY 2 6 , 2 01 8

OUTDOOR RETAILER + SNOW SHOW

WHAT A

RIDE

The industry honors snowboard pioneers Donna Carpenter & Jake Burton Carpenter with an Inspiration Award for four decades of innovating, organizing, and always staying true.

WHO WON? Turn to page 96 for our first Best of Booth Award winner.

The official publication of:

POWERED BY SNEWS

Warren Miller 1924-2018

The iconic filmmaker inspired generations page 7

E X P E R I E NC E K H O M BU AT W I N T E R O R B O O T H 46151- U L

Official Aprés Ski Boot Provider to the U.S. Ski Team

T O S C H E DU L E A N A P P O I N T M E N T, P L E A S E E M A I L I N F O @ K H O M BU . C O M

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CONTENTS

OUTDOOR RETAILER + SNOW SHOW

Day 2

“ T HIS INDUSTRY IS REALLY GOOD AT MARKETING OUTDOORS AND THE WILDERNESS, AND WE’RE REALLY SUB-PAR AT PROTECTING IT.”

– JEREMY JONES, FOUNDER OF PROTECT OUR WINTERS PAGE 24

NEWS

MORE GEAR

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Solving climate change demands a whole new vocabulary. Plus: Meet retail’s rising stars.

First-timers show off kiddie boots, bold outerwear, a zero-emissions motorcycle, and more.

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For these brands, sending profits to public lands pays off big-time.

A superstretchy jacket, a minimalist binding, folding poles, and more new gear that caught our eye.

Spreading the Wealth

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Make Yourself at Home

Colorado welcomed the show with open arms at the Night Zero Untamed party.

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GEAR TRENDS

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Alpine Ski Boots

Skiers want new-school hybrids and old-school fourbuckle boots.

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Snowboard Boots

Durable rubber outsoles and moldable-liner styles feature big this year.

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Footwear

Lightweight, go-anywhere shoes are running away with the market this season.

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Gloves

Get your hands on mittens, touchscreen compatibility, and Gore-Tex.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Rookie Season

New Product Gallery

LOGISTICS

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Show Info & Maps

We’re lost, too. Get found with this guide to what’s what in the new venue.

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Education & Events

Fill your calendar with educational seminars, can’tmiss events, and fun.

96

Best of Booth

This footwear brand brings the outside in with a naturethemed booth and makes political activism as easy as picking up the phone.

PHOTOS BY COURTESY TK

Watch Your Words

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NEWS

WHAT’S HAPPENING OUT THERE

The End of an Era

Warren Miller, iconic filmmaker, dies at 93. BY AMELIA ARVESEN

PHOTO BY COURTESY

I

T WAS JANUARY 2016 when Warren Miller finally agreed to tell his life story. Josh Haskins and Chris Patterson, who had admired Miller’s films since they were kids, met him at his home at the time in Montana. Even as the subject of the interview, Miller couldn’t keep himself from simultaneously directing.

Patterson, Warren Miller Entertainment’s director and cameraman, said that throughout the interview, Miller would remark, “‘Why are you doing that? What lens is that? Is the wind going to be a problem?’ And we were like, ‘Warren, will you just let us do it?’ It was just his nature.”

On Wednesday, Miller, one of the patriarchs of snowsports, known for his ski filmmaking and for fiercely advocating for outdoor pursuits, died at 93

years old at his home in Washington.

Warren Miller Entertainment confirmed its founder’s death Thursday morning in a statement that said, “The insurmountable loss of the pioneer of the Warren Miller brand, father of ski filmmaking, and one of skiing’s greatest ambassadors is a loss to the industry.”

Manning one of the front booths upstairs at the trade show, Klaus Obermeyer clutched his heart when asked about Miller. The two were close friends, as skiers and as leaders in the industry, and Obermeyer was the beaming face in many of Miller’s films, such as Fifty and Higher Ground.

The pair spent a lot of time together. In the late 1940s, Obermeyer said, he and Miller built houses in Ketchum, Idaho. In Sun Valley, before Obermeyer

founded Sport Obermeyer, he sold Bavarian neckties and shoelaces made from parachute strings alongside Miller.

“We just had a great time together because he was so funny,” Obermeyer, 98, said. “He got more people into skiing than any person ever did and he loved to make people smile and laugh, so his films had some very funny moments in them. He was a special human being.”

Before establishing Teton Gravity Research, the extreme sports media company, brothers Todd and Steve Jones appeared in Miller’s film Endless Gravity.

“Warren was an absolute legend and a true ski bum at heart,” Todd Jones said. “He never veered from what he thought was right and what he believed in. He was also one of the best storytellers in the world.”

Miller’s first time on skis was at age 13, when he was with his Boy Scout troop leader at Mt. Waterman, outside of Los Angeles. He purchased his first pair of skis and bamboo poles for $2, earned on his paper routes, according to Warren Miller Entertainment.

Witty and adventure-seeking, Miller produced more than 500 films centered on winter and water sports, and wrote 11 books and around 1,200 columns. His first film, in 1950, was Deep and Light.

The last he directed was 1987's White Winter Heat.

He also was a World War II veteran, a ski instructor and racer, and an accomplished surfer.

As kids, Patterson and Haskins dreamed of working for the man famous for capturing talented skiers descending peaks across the world. Now, the two men are in their 26th and 18th years with Warren Miller Entertainment, respectively.

“The first time that I met Warren was filming him snowcat skiing with Dan Egan,” Patterson said. “I felt like he was narrating the whole day because it was just the voice that I had always heard. He would just be remarking about the weather and it sounded like it was a line from a movie.”

Miller’s dedication to filmmaking was evident in the annual trips he’d take to share his films with the skiing community and beyond. Families would gather in their respective hometowns to see what stunning shots Miller had captured in the past year—shots that would make even fairweather skiers want to strap on their boots and hit the slopes as soon as the lights came back on in the theaters.

“It was the passion for skiing that led to the passion for filmmaking,” Haskins said. “Not the other way around.”

The Warren Miller Entertainment team is just beginning to realize the weight of Miller’s loss and the responsibility to stay true to his ethics and his commitment to the work.

“For me, the most important reason to continue the legacy is the fans,” Haskins said. “His fan base spans generations. Everyone knows his name.” The name will always be synonymous with skiing.

JANUARY 26, 2018 DAY 2

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NEWS

Watch What You Say

Author Paul Hawken urges the industry to choose its words carefully when discussing climate change.

BY KASSONDRA CLOOS

W

E NEED TO STOP FIGHTING climate change.

That was author Paul Hawken’s message to the Outdoor Retailer + Snow Show crowd Thursday morning at Outdoor Industry Association’s breakfast. Let it sink in.

No, he’s not suggesting businesses should stop looking for ways to reduce their carbon footprints, or that the world is beyond saving and we should all just watch it burn. People today have more

opportunities than ever to act in earth-conscious ways that can reverse the course of climate change.

The issue is the phrase “fighting climate change” itself, along with other language that defines global warming as a problem but leaves out talk of solutions. Ninety-nine percent of the world’s inhabitants are not properly engaged in the conversation about solving the problem, Hawken said, largely because of the words used to discuss it.

Hawken, editor of Drawdown: The Most Comprehensive Plan Ever Proposed to Reverse Global Warming, showed slides of Paul Hawken clickbait headlines about the impending demise of the Earth, which he said are scientifically true yet ineffective at inspiring change. And that 2-degreesCelsius number that everyone quotes as the amount of warming that will irreversibly destroy the Earth? That’s an existential threat that also frightens people instead of inspiring change. He gave a list of scare-tactic language (see right) he wants the industry and news media to stop using immediately, including phrases like “slash emissions,” and “the climate battle.”

“What it has done is emphasize the possibility of what’s going to go wrong again and again,” Hawken said.

He likened it to a person telling his friends he has cancer, and his friends repeatedly reminding him that he’s sick without taking further action.

Hawken listed the top contributors to climate change (including construction with steel and concrete, livestock, and food waste) and possible steps to reduce their impact. We can start building with wood, he said, to make buildings carbon “sinks” that trap greenhouse gases rather than release more of them. We can stop wasting food immediately.

And the No. 1 way to save the planet? Empower girls and women. The sixth-leading solution to global warming is educating girls—educated women make more money and more environmentally friendly decisions and have fewer children, who go on to do the same—and the number-seven fix is family planning. Combined, those two ideas become the most important calls to action.

“There’s no such thing as a small solution,” he said. “It’s a system. It’s the system that caused the problem, and the system that heals it.”

MUM’S THE WORD

These phrases make Hawken’s list of language that hurts efforts to solve the problem. ∂ Fight climate change ∂ Combat climate change ∂ The climate battle ∂ Climate crusade ∂ Slash emissions ∂ Curb climate change

UP-AND-COMERS

There’s no better way to get a grip on the industry than to parachute right into the middle of Outdoor Retailer + Snow Show—and that’s exactly what Joe Brewer and Jackie Cianci are doing over the next few days.

Brewer, 29, works at Denver’s Feral Outdoor Co. Cianci, 33, comes from Tahoe Mountain Sports in Truckee, California. The pair were selected as winners of the inaugural Shop Star program, a partnership of SNEWS and The North Face to identify the industry’s rising retail talent.

“It’s nice to be able to see the other side of things,” Cianci said, “everything from journalists to reps and how it all fits together.” Cianci hopes to soak up all the knowledge she can in meetings with The North Face merchandisers and from scoping out the show floor for the next big thing.

For Brewer, the thrill of shadowing BACKPACKER

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Gear Editor Eli Bernstein comes from his interest in media. A bona fide gear nut, Brewer has been running his own blog and YouTube channel since before his job with Feral Outdoor Co. “I’m excited to go home with a broader skill set,” he said. “I see how it’s done on my tiny scale, but on a larger scale, it’s really interesting to me.”

The biggest benefit for both Shop Stars, though, might be the connections they take home. “I’m excited to build relationships, and build them at a global level,” Cianci said. In such a tight-knit industry, making friends and building a personal Rolodex can go a long way, Cianci and Brewer agree.

“I enjoy finding really little, unique gear brands here,” Brewer added. “They always have different takes on things, which is cool to see.”

For this next generation of outdoor leaders, it all starts in Denver. –Ryan Wichelns

PHOTOS BY (FROM TOP) LOUISA ALBANESE; LAUREN DANILEK

SNEWS and The North Face’s Shop Stars are jumpstarting their promising careers at the show.

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NEWS

Wear the Love

Customers invest in public lands through their gear purchases.

BY KASSONDRA CLOOS

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Clockwise from top: A Topo Designs bag exclusively for sale at REI; REI Flash pack with design inspired by national parks; Pendleton Glacier National Park blanket. A portion of the proceeds for all three go to support national parks.

“Thanks to partnerships across the outdoor industry, including REI, Chaco, The North Face, Osprey, and Hydro Flask, NPF is raising broader awareness about national parks among diverse audiences,” the foundation wrote in a statement.

“It’s abundantly clear that as human beings, we thrive when we connect with nature,” said Marc Berejka, government and community affairs director for REI. The co-op donated nearly $5 million in cash and $5 million in promotions (like free classes designed to encourage participants to recreate in parks) around the Centennial, and continues to sell gear that supports parks, including Brooks footwear, Topo Designs

products, and its own Flash Pack. REI will debut additional products this fall that will support the national parks and other public lands and trail organizations.

“Going back over 100 years, we recognize that there are some unbelievably spectacular natural places that need to be safeguarded for eternity, and we called those national parks,” Berejka said. “They also need to be stewarded continually. When the government isn’t fully funding or supporting national parks, those of us in the sector that care about these places have to step up and do our part.”

And if stepping up means picking up some sweet new gear, it’s a win for everyone.

PHOTOS BY (CLOCKWISE FROM TOP) COURTESY (2); KRISTIAN IREY

I

N ADVANCE OF THE 2016 National Park Service Centennial, brands jumped at the opportunity to license NPS logos for special backpacks, water bottles, socks, shoes, and other gear. Many of those products were limited edition—or at least, intended to be. But it turned out that customers loved seeing parks on their gear, especially when there was a kickback to the National Park Foundation or other parks-related organizations that work to keep these places safe.

Some brands, like Crown Trails Headwear, donate a percentage of all wholesale purchases to designated public land organizations (Crown Trails gives 8 percent to several long trail and national park associations). Others donate a portion of proceeds from specific products—like Chaco’s limited-edition Bears Ears line, which benefits organizations that protect the monument. Still others, like YETI with its park-themed Rambler Colsters, support the parks by licensing logos and branding from the NPS. No matter the details, customers can’t get enough.

“Our Glacier Stripe blanket is the number one in our entire line,” said Austin Blythe, PR and brand marketing assistant for Pendleton Woolen Mills.

Glacier National Park commissioned Pendleton to make a blanket in its honor 101 years ago, and the brand has since added other parks to the line.

In 2015, Pendleton partnered with the National Park Foundation to donate a portion of the sales of NPS-branded products, including collaboration pieces with Klean Kanteen, Subaru, Nike, Ugg, and Hurley. In two years, Pendleton raised $600,000 to fund renovations of the Grand Canyon Train Station and Many Glacier Lodge. Customers take their Pendleton blankets everywhere—including camping and rafting—so it makes sense for the company to align with a nonprofit that enables those adventures, Blythe said.

ENO’s National Park Foundation hammock was intended to have a short run, said Amy Allison, marketing team manager, but “it was such a big hit with retailers, we kept it going.” For each NPF hammock ENO sells, they donate $10 to the foundation. It’s part of their Giving Back program, which includes similar promotions for the Continental Divide Trail Coalition, Pacific Crest Trail Association, Appalachian Trail Conservancy, Leave No Trace, and European Outdoor Conservation Association.

ENO doesn’t have a huge budget to write large checks to these organizations outright, so turning consumer motivation to conserve the places they care about into donations enables the brand to give more. “People have connections to these places,” she said. “It gives them a way to show their love.”

Besides selling like hotcakes, these products also help raise awareness of parks in need, the National Park Foundation said Thursday. Its Centennial Campaign has raised nearly $470 million to date, 21 percent of which has come from brands with causemarketing alliances like these.

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SCENE

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CAPTURING THE SHOW’S KEY MOMENTS

A CLASSY KICKOFF T 1

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1. You can’t call your party Untamed without plentiful (and exotic) spirits. A barkeep pours up TRÄ•KÁL, a Patagonian liquor of the distiller’s own devising. 2. A clock counted down to an ominous deadline for Utah monuments. 3. Len Necefer paid homage to Colorado’s native roots and lauded the state for partnering with local tribes to manage public land. 4. Ginny Mules drew a Western bluegrass heartbeat from steel strings and polished wood. 5. Nothing says environment party like a call to action. “We can’t give up on Utah,” said SLC-based ski mountaineer and public lands advocate Caroline Gleich.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

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PHOTOS BY LAUREN DANILEK (2); LOUISA ALBANESE (3)

Conservation groups, outdoor leaders, and Colorado legislators gathered at the Night Zero Untamed party to celebrate the show’s move to Denver.

HE FACADE of the McNichols Civic Center glowed with a countdown clock ticking down the seconds until miners will have access to the area around Bears Ears and Grand Staircase-Escalante National Monuments. Inside, an all-star cast of speakers took the stage Tuesday night to reignite the industry’s commitment to its environmental values.

Gov. John Hickenlooper, Black Diamond founder Peter Metcalf, polar explorer Eric Larsen, and Native Outdoors founder Len Necefer spoke on everything from indigenous partnerships in public lands protection to advancing climate change legislation. While each speaker took a different angle on the show’s move to Colorado, there was a clear theme: We’re happy to be here.

“This event is showcasing the best Colorado has to offer and the natural relationship between Colorado businesses and environmental organizations,” said Jenn Vernier, director of sustainability at New Belgium Brewing (she’s also on the board of directors for Conservation Colorado, one of the event’s sponsors).

To her, Night Zero Untamed represented a turning point in the industry’s conservation priorities. And the crowd, milling between tables of single-malt whiskey and hors d‘oeuvres from local restaurants as a fivepiece string band played, seemed to agree.

Peter Metcalf, one of the first voices to call for upheaval within the Salt Palace a year ago, said shaking Utah legislators to their senses—not moving the show—was his first choice.

“But we did the only thing we could do if we had any backbone in standing up for what we believed in,” he said, “and this has played out as beautifully. Seeing the turnout here, the support—that’s phenomenal.”

©The Rockport Company, LLC. All rights reserved.

THERE’S WALKING. THEN THERE’S LET’S WALK. Outdoor Retailer FN PLATFORM Atlanta Shoe Market sales@rockport.com

SCENE HERO SHOT

Moe Money

Spyder honors a skiing legend.

PHOTOS BY TK PHOTO BY LOUISA ALBANESE

Tommy Moe is one of the most famous American skiers of all time.

To create an iconic jacket fit for an icon, Spyder gave its Tordrillo lasercut detailing and welded pockets with vintage-style snaps. It’s also teched out with a Gore-Tex membrane, 80 grams of Thinsulate, and targeted stretch panels for when your runs get as fast and loose as the man himself. [$600] MR207

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#DarnTough

THE SPUR COLLECTION

NEWS FEATURE

The Long Ride Donna Carpenter and Jake Burton Carpenter push Burton—and snowboarding—to higher heights.

T

HERE WAS NO SUCH THING as modern snowboarding before Jake Carpenter strapped into a novelty board in the late 1970s and felt the future. Today, that start has ballooned into a $400 million industry, and Burton Snowboards, which holds about half the market share, continues to lead the way by innovating its products while staying true to its core. So, it’s fitting that the first combined show between Outdoor Retailer and Snow Show recognizes Donna and Jake Carpenter, the founders of Burton, with its Inspiration Award for lifetime achievement.

“It’s rare that you find someone who created a whole category; from the first show where no one knew what

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

a snowboard was, to all the areas that wouldn’t even allow snowboarding,” says Greg Thomsen, managing director of adidas Outdoor, which sponsors the Inspiration Awards. “[Donna and Jake’s] perseverance, direction, and commitment is laudable. And they couldn’t be nicer, more honest people to deal with.”

Years after a car accident derailed his effort to join the ski team at the University of Colorado Boulder, Jake began riding a Snurfer monoski. These had ropes attached to the nose for steering, and lacked bindings.

Jake sensed it could be more. In 1977, he cribbed notes from skateboard and ski production and used them to

MORE WINNERS!

See the Day 3 edition for full coverage of the Inspiration Awards.

tinker on his prototypes. He ditched the rope and used ski bindings to lock into a sideways stance. Two years later, Burton had sold a whopping 300 boards to shops and exhausted his finances. That led him to begin a mail order business, and the company flourished.

Such perseverance is in Burton’s DNA, and the company has used it to maintain its prominence on the three pillars of branding, community, and financial sustainability. “I like to say we stand sideways and look at the world a little sideways,” Donna says.

As snowboarding began to take hold at resorts across the country, the Carpenters looked to kindred markets to inform their decisions—or to use as cautionary tales. When Donna joined Burton’s leadership in the early ’80s, she felt the ski industry had lost its passion: All the former ski bums she knew were fretting over spreadsheets. That was not what the Carpenters wanted for themselves. To safeguard against it, Jake pledged he’d ride 100 days a year—a promise he’s

PHOTOS BY COURTESY (3); BEN SARLE (2014)

BY M.T. ELLIOTT

kept every year but two. “It was that sense of staying connected and not losing why were in it,” Donna says.

In the ’90s, surf brands showed them what overexpansion looked like. “Surf had a legitimate lifestyle to sell and they got greedy by going public: They overproduced,” Donna says. “Staying private is an incredible competitive advantage to us because we can invest in things like sustainability and gender diversity without having to worry about the next quarterly profit for our shareholders.”

Instead, Burton has focused on what’s now and what’s next, strategically selecting athletes to sponsor to highlight the brand’s image and performance, and always seeking to invite new members to the sport.

Over the decades, Burton’s sponsorship has fostered young athletes who grew up to represent the sport on the world stage, like a 9-year-old named Shaun White and a strong roster of women. For the

“ I like to say we stand sideways and look at the world a little sideways.” broader snowboard audience, Burton runs several services and programs to help grow the sport’s community, including Learn to Ride, which also hosts women-only introductory sessions, and the Chill Foundation, which puts underprivileged youth on the slopes. There’s even the Riglet program to get kids from ages 2 to 4 onto modified boards.

They learned other lessons the hard way, but being pioneers earned them some leeway over the years.

“We made the mistake of hiring all the bros, or whatever, in the beginning and then there was a period of time where I think we went too far the other way and were just looking for specialists,” says Donna. “We realized that cultural fit and values are important.”

Current upheaval around issues like diversity and the #MeToo movement have rattled companies in every industry, but Burton was ahead of the curve and a leader in women’s representation. “My team

is 45 percent female,” Donna says. “That really came from an a-ha moment that Jake and I had 14 years ago.” After rapid growth took in employees and participants from the male-dominated sports of skate, surf, and snow, Donna says the brand “took on a culture that we didn’t really mean to.”

Six years ago, when European brands pushed for transparency in their production, Burton went all in, too, and now boasts one of the highest percentages of bluesign-approved softgoods in the industry.

In the early days, snowboarding had a chip on its shoulder, carving a way for itself on the slopes with the attitude of that sideways perspective. “There was a sense of it being more than a sport, of it being a movement,” Donna says. “I think we can do that again in terms of fighting global climate change or something, but I miss a little bit of that rebel spirit.”

Burton has found innovation is still a great way to disrupt and grow the industry. From initial board shapes—some of which are seeing a retro rebirth—to the latest Step On bindings, the company has prioritized the rider first and lifestyle second. The Step Ons were born when Jake remarked to a company engi-

neer that he’d spent enough years bending over to get into his bindings and wanted an easier option that would offer the same performance as a buckle binding. Five years later, that product came to market.

As chairman of the board, Jake has kept his focus on products and athletes. He’s instilled a simple litmus test for gear coming through the pipeline: If it doesn’t help the rider, let it go. He still tries the latest apparel and technologies. In the past year, he began meeting with specialty retailers and going out to dinner to give a more familial feel to retailers who stayed loyal over three decades.

For Donna, the realization that Burton was a family first came amid the 1989 Savings and Loans Crisis.

The bank had pulled Burton’s funding and Donna had to tell employees they couldn’t cash their paychecks for two weeks. “Nobody blinked. Nobody complained, from the warehouse to the salespeople.”

But does a lifetime achievement award imply they are ready to hand over the reins?

“Burton’s our kid and it’s growing up and we want it to be independent,” Donna says. “I’m not quite there yet, but I’m getting there.”

Clockwise from left: John O’Connor, Donna Carpenter, Keith Heingartner, and Chuck Heingartner in Stratton, Vermont, in 1986; board prototypes; Jake and Donna Carpenter in a 2014 Wall Street Journal shoot; 2014 Global Ride Day

JANUARY 26, 2018 DAY 2

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NEWS

Question of the

Day

What are you doing personally to be more environmentally friendly?

“I’ve lived in a solar-powered home for 25 years and I ski tour for a living.

But I race trucks to offset my carbon deficit.”

–Glen Plake, Ikon Pass/Pro Skier

“I try and buy local to support local retailers and businesses. It feels more intentional.”

–Marshal Olson, DPS Skis

“I’m trying to do no plastics. I carry a water bottle and a Hydro Flask coffee cup everywhere I go to avoid using disposables.”

–Juli Farley, Patagonia

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PHOTOS BY LOUISA ALBANESE; LAUREN DANILEK (3)

“I recycle everything that I can at home.

If I can recycle it, I will. Even if it’s my son’s old homework.”

–Paige Houston, prAna

Some people don’t mind bugs in their teeth.

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Q&A

5 Questions for…

Cindy McNaull

Global Brand and Marketing Director, CORDURA

outdoors or at the workplace. Still, people wanted that same comfort from the studio in their everyday lives. Now, newer constructions and higher tenacities in targeted highwear zones make that possible in a product that lasts.

There’s also been a focus on eco-efficient and responsible manufacturing. We’re especially seeing this trend in reimagined classics such as wool, denim, and other cotton-rich fabrics, like linen, blended with high-strength fiber technologies for what we at CORDURA refer to as “performance naturals.” In today’s fast-paced and chaotic world, consumers have a desire to get back to the basics and embrace simplicity.

PHOTO BY CINDY MCNAULL

The average marketing director doesn’t come armed with a degree in chemical and biomedical engineering. But that background has proved the perfect fit for Cindy McNaull of CORDURA—a major player in the outdoor industry that engineers fabric and textiles to help apparel and gear withstand the harshest conditions. While durability is still a top demand for the industry—especially because keeping gear around for more than a few seasons has sustainability benefits—consumers are also demanding more pieces that flow seamlessly between their outdoor and daily lives. McNaull shares how that’s all translating into the latest fabric technologies and styles for today and beyond.

1. WHAT ARE THE BIGGEST TRENDS YOU ARE SEEING TODAY IN OUTDOOR ACTIVE FABRICS AND TEXTILES? a Today’s outdoor consumers are relying more on strong, functional pieces that can deliver when it

counts—extraordinary pieces for everyday living with engineered durability. The yoga pant is a good example: As originally designed for the studio, it was fine, but it wasn’t exactly suited to last very long

2. SO, IS THE FAST-FASHION TREND ON THE WAY OUT? a We see people looking to streamline their lives, and part of that involves reducing the amount of clothing they buy. They’re demanding fabrics that are in it for the long haul, fabrics based on a shared belief in our slogan that “sustainability begins with products that last.” Those pieces are also versatile in that the consumer doesn’t need to have one piece for one end use. So, part of this is driven by social consciousness, not wanting to over-consume, and part is the new fabric technologies that allow these pieces to do more and transition from activity to activity.

A good example in the outdoor industry is wool. You saw a large appetite for it from a performance and fashion angle, but there were limitations in the product. People came to us and said, “Help us make wool last longer.”

3. HOW DOES CORDURA CONDUCT DURABILITY TESTING? a Most of the testing we do is in the lab and based on international testing standards for abrasion, tear and snag resistance, and water repellency. For example, in the Martindale test we assess

the durability of a fabric against rotating sandpaper of certain grits under certain weights. We also have our brand customers do real-life situation tests to prove out what we’ve shown in the lab. Some of our customers can get pretty creative, like the European workwear brand Blaklader. To test the abrasion resistance of a pair of pants, they had a guy on his knees get dragged by a GT3 Cup racing car. In a test for tear resistance, they hooked up a pair of their pants to a crane, and it took the weight of three cars on the other end before the pants tore apart.

4. WHAT DO YOU THINK MIGHT BE THE NEXT BIG THING IN TEXTILES AND FABRICS? a Future generations of fabric innovations will combine the comfort and aesthetics of familiar materials with the ‘hidden science’ of tomorrow. Expect to see more self-regulating thermal pieces that adjust to your current body heat and level of activity. There will also be a lot more body mapping of different fabrics and materials, in many cases, with a seamless construction as if it were one piece of fabric. You’re already seeing this in hosiery and knitted footwear.

5. A LOT OF THOSE ADVANCES HAVE COME BECAUSE MORE MACHINES ARE MAKING CLOTHES NOW. HOW DO YOU SEE THAT ASPECT CHANGING THINGS GOING FORWARD? a Currently, you’re seeing just limited production runs [with the new machine technologies], but that will change. As the machinery gets better and more popular, the price points are going to come down. Then, when you don’t have to worry about all the infrastructure to support production, it increases the portability of production—to bring it all closer to home or wherever the product is being sold, which cuts down on transit and lead times, and increases sustainability.

–David Clucas JANUARY 26, 2018 DAY 2

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Q&A

5 Questions for…

Jeremy Jones

Pro Snowboarder, Owner of Jones Snowboards, and Climate Activist

Jeremy Jones is the triple threat of the snowsports world.

He’s a Truckee, California-based professional big-mountain snowboarder, sponsored by the likes of O’Neill and Clif Bar. He’s also the owner of the Jones Snowboards line of boards, skins, packs, and apparel. And, since 2007, Jones has been the force behind the nonprofit Protect Our Winters (POW), which aims to organize the outdoor community to fight climate change.

(Full disclosure: He’s also the cousin of The Daily editorial director Kristin Hostetter.) Here, he talks about his new short film, incorporating surfboard designs into his snowboards, and how to be a climate activist in the age of Trump.

1. TELL US ABOUT YOUR NEW SHORT FILM, TETON GRAVITY RESEARCH’S LIFE OF GLIDE. a The last film I did was Higher, which ended with me in the Himalaya. For this one, I wanted to show this other side of the snowboarding I’ve always done.

It’s really simple riding, and has a very relatable feel. It’s shot within basically 10 miles from my house, in my backyard, and my home resort [of Squaw Valley]. Some shots are

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

literally pretty much under the lift.

Yet, it has some of the best cinematic work I’ve been a part of, taking everyday snowboarding and turning it into something much more. The end result is a very happy, beautiful snowboard film. It let me take a break from all this climate stuff and tell a love story.

2. WHAT’S NEW AT JONES SNOWBOARDS? a I am always tinkering and tweaking

3. HOW HAS SOCIAL MEDIA CHANGED THINGS FOR ALL THREE HATS YOU WEAR—PRO ATHLETE, BUSINESS OWNER, AND ACTIVIST? a As a pro athlete, you have to consistently be on social media. The good news is you can still be relevant without needing to drop featurelength films all the time. I love diving deep into longer-form content, but in the meantime I can keep everyone happy by consistently doing a decent job on social media. The downside is, back in the day, we basically would be left alone all winter, and in fall we’d show our season’s work.

The fact that social media is a daily deal isn’t my favorite thing. I look at it as part of my job.

From our company perspective, social media is a big marketing platform. Fifteen years ago, whoever had the most two-page ads in the magazine won. That’s a superexpensive game. Out of necessity, we’ve embraced social media as one of our main marketing platforms.

And as an activist, it’s this incredible tool. For my generation and for these kids coming up, social media really is the new newspaper, where people are getting their information.

4. WHAT’S IT LIKE BEING A CLIMATE ACTIVIST IN THE AGE OF TRUMP? a When Trump was elected, it hit me really hard. I was devastated and demoralized because I knew that he would do everything in his power to erase years of work on climate change, and that doing so would have dire consequences for future generations. I have had to learn to be OK with the [climate] haters and stay focused on the task at hand.

At POW, we’ve been really focused on the states that we consider purple, where we can make a difference. There are 10 congressional and gubernatorial races we are tooled up for, and our focus right now is moving the needle in these 10 areas. Having hope is a key deal. When Trump got elected, we lost hope. But as we started digging into these races, we got fired up and motivated. We can’t make a difference at the White House now, but we can regionally, and in 2020 we’ll be ready to fight Trump.

5. IS THE OUTDOOR INDUSTRY DOING ENOUGH TO FIGHT CLIMATE CHANGE? a We definitely need to be more vocal on the climate front. Nothing will change unless we all stand up.

The outdoor industry is bigger than pharma, bigger than the extraction industry, but man, we could learn a lot from the extraction industry because they rule Washington.

I really hope that this outdoor industry comes together and just says, enough’s enough. This industry is really good at marketing outdoors and the wilderness, and we’re really sub-par at protecting it.

We work with less than 1 percent of the companies at OR. It’s not a huge bar to be a part of POW. Throw a party and charge $5 a cup and send the proceeds to POW. The money is important, but just being a part of it is even more important. For us to be able to say we represent X number of companies and Y amount of people is the biggest lever we have in Washington.

–Elisabeth Kwak-Hefferan

PHOTO BY O’NEILL

everything. Adding a little flex here or there, little refinements over time that make a difference. And this year we’re reissuing our mountain surfer.

This has taken us years to figure out how to manufacture because it has full bottom contours that Chris Christenson, a surf shaper, pulled from surfboard designs. It’s like nothing that we’ve done before.

Also, we’ve been putting a lot of energy into customers. Customer service, deliveries, and helping the customer understand how to pick the right board. The one thing we don’t sit around and talk about is how we are going to grow. We want to have an empty warehouse by December 1. And we don’t want to see our boards go on sale. From a sales perspective, that’s all that I watch. We don’t overbuild, and we’re totally based off of preorders.

Q&A

5 Questions for…

Christine Iksic & Chris Kaminski Co-owners, 3 Rivers Outdoor Co. day to donate a percentage of our storewide sales to those nonprofits.

3. YOU PARTLY CROWDFUNDED THE STORE EFFORT ON INDIEGOGO. HOW DID THAT EXPERIENCE PLAY OUT? a CK We just finished the campaign, and while we fell short of our goal (raising $8,200 of a $50,000 goal), it worked more as a marketing tool that’s kept the conversation going while we work to open the store. a CI We had a lot of fun making the video for the campaign, which showed all the great outdoor activities around Pittsburgh. The campaign was worth it. It wasn’t so much about the money as it was a solution to keep the momentum from Gear Fest going and connect it to the new store.

1. WHAT INSPIRED YOU TO OPEN A LOCAL OUTDOOR SHOP IN THIS CHALLENGING RETAIL ENVIRONMENT? a CHRISTINE IKSIC We both spent time living out West and loved the outdoor culture there, but we love it in Pittsburgh, too. So we asked ourselves, “How do we build that same community here?” We found out there is a strong outdoor community in Pittsburgh, but [members] feel disconnected. There are no independent outdoor stores where they can gather. We could have taken this to any outdoor town,

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but here’s where the market was right, and the city needs it. a CHRIS KAMINSKI We’ve spent the past three years traveling and researching how we were going to do this. That first year we thought, “Oh, we’ll be open by next year,” but there was a lot to learn. a CI The word “viability” kept coming up, and how we needed that before we really committed to this . . . to see if the community would support us before we dove in.

2. HOW DID YOU ACHIEVE THAT VIABILITY?

a CK That’s where the pop-store concept and Gear Fest came into play. The first two, one in April and the other in October of 2017, went over very well. We attracted 700 to 800 people and 40 to 50 vendors to each one. a CI And we’re carrying over the used-gear/consignment idea to the new store, along with a nonprofit angle. When people bring in their used gear to sell, they can choose to donate a percentage of it—up to 100 percent—to local outdoor nonprofits. Also, one day a month, we plan to do a community nonprofit

5. SELL US ON THE PITTSBURGH/ WESTERN PENNSYLVANIA OUTDOOR SCENE. WHAT DO PEOPLE OVERLOOK ABOUT THIS PART OF THE COUNTRY? a CI We’re at the foothills of the Alleghenies, and we have some of the best whitewater kayaking in the United States here, along with great mountain biking and hiking.

You don’t have to live in a high-cost mountain town to live an outdoor life. If Pittsburgh can revitalize itself as a tech town, it also can revitalize itself as an outdoor town.

–David Clucas

PHOTO BY MATT DAYAK

For many, Pittsburgh doesn’t conjure up the image of an outdoor town. But after Christine Iksic and Chris Kaminski moved back to the ‘Burgh after separately spending several years of living elsewhere, the two business partners saw an opportunity for an independent gear hub that could connect the city’s outdoor community. They started with Gear Fest, a pop-up consignment market for people to swap gear and socialize over beer and bluegrass music. After two successful runs last year, plus a crowdfunding campaign, the concept has blossomed into the 3 Rivers Outdoor Co. store, scheduled to open in Pittsburgh this spring. While opening a new outdoor retail store in today’s e-commerce environment may seem daunting, Iksic and Kaminski have spent the past three years validating their idea that people, particularly within the outdoor community, still crave an in-person and local shopping experience.

4. HOW ELSE ARE YOU MARKETING THE NEW STORE? a CK At any kind of festival that could be construed as outdoor, we are there, getting to know the grassroots, locally owned atmosphere in the city. a CI We’ll continue to do Gear Fest along with features and events in the store, including an adventureplanning center, beer and pizza nights, and other meet-ups. None of these are about pressure for people to buy gear, but to socialize and find activity partners. Every piece of gear is available online today, but sometimes you want to talk to people in your community.

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NEWEXHIBITORS

MEET THE NEW KIDS ON THE BLOCK

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#46162-UL Butler has invented a bold, playful, and versatile brand of protective, all-season, three-in-one footwear for kids, made in the U.S.A. Butlers are fourseason boots, overshoes, and slippers all in one.

With the liner in, they are waterproof toasters that insulate down to -30°F. With the liner removed, they’re overshoes—easily allowing children to keep their shoes on. They fit over the shoe thanks to the proprietary “Big Fan Easy Entry” system. The liners on their own are cozy slippers for all indoor adventures. These boots are perfect for snow stomping and puddle jumping.

2. Khangri

Sourcing #MR401-36

Khangri Sourcing guides private label clients through the challenges of globally sourcing and manufacturing apparel and accessories. They

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help with innovation and design, material sourcing, product development, manufacturing, quality control, supply chain management, and responsible sourcing. Based in the Seattle area, Khangri makes innovative, functional, well-designed products in five countries, with an emphasis on its operation in Nepal. The company’s goal is legendary customer service for its clients, part of the Sherpa heritage.

designed for performance, handling, and functionality, are tailored to leave a minimal trail footprint. This is CAKE’s vision, and Kalk is the first step in accelerating the dawn of the zero-emissions era, while maintaining the fun and excitement of off-road motorcycling.

3. CAKE

#27130-SL

#VO428-SL CAKE will release a zero-emissions motorcycle this summer. The motorcycle, called Kalk, will give riders a chance to cruise in near silence on this high-performance electric off-road motorbike. Inspired by the natural wonder of Scandinavian boreal forests and glaciated mountains, CAKE is building motorcycles from the ground up for eco-friendly exploration of the great outdoors.

The sleek lines and near-silent drivetrain are meant to blend into the environment with every detail considered from the perspective of sustainability. Even the motorcycle’s tires, which are

4. Direct Alpine Direct Alpine is a growing Czech company making technical outdoor apparel for men and women, including jackets, T-shirts, vests, pants, and more.

New to the U.S. market, the brand recently established distribution and operations in Eagle, Colorado. This Rocky Mountain location was chosen as a central location, allowing for better service and infrastructure for retail partners, while keeping prices competitive for North American consumers. Colorado was the obvious first choice for the brand’s U.S. headquarters due to its support of the outdoor industry and the state’s culture of recreation allows the brand to stay firmly rooted in the outdoors.

CONTINUED ON PAGE 32

Descriptions are provided by the manu­facturers and edited for clarity and space.

PHOTOS BY COURTESY

1. Butler

BRAND

NEW EXHIBITORS 5

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5. Fourpoints Bar #21206-SL Fourpoints Bar was inspired by a summer trek when brothers Kevin and Patrick Webber were descending a pair of Colorado Fourteeners.

They were exhausted and crashing from all of the energy bars, gels, and drinks they thought would keep them going. The Webbers took principles they learned in their family’s fight against diabetes, including nutrition programming and fitness, and combined them with culinary arts to create a real-food, slow-burn energy bar. The Fourpoints Bar, available in Apple-Cinnamon, Banana Bread, Dark Chocolate, Mocha Espresso, and PB & J, focuses on balancing proteins, fats, and low- to moderate-glycemic carbohydrates to support hours of sustained energy while avoiding sugar spikes and crashes that derail performance and healthy blood sugar. Using no additives or preservatives, the product follows the company mantra of less is more and leave no trace.

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6. Vetex NV

PHOTOS BY COURTESY

#MR401-27 Vetex NV, founded in 1897, is a family-owned company specializing in the development and production of waterproof solutions for performance apparel with an environmentally friendly approach. Based in Belgium, its skilled R&D team is ready to analyze your challenges in getting your garments or fabrics waterproof, flame retardant, and antimicrobial. The production process is eco-friendly, with the company’s own solar panel park providing electricity and heating up its factory and offices. All machinery runs on green power.

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GEARTRENDS ALPINE SKI BOOTS

WHAT GOES UP MUST COME DOWN

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Boots continue to get lighter while refining touring and skiing performance. BY ERME CATINO

Hybrids Rule

Snowsports Industry of America notes that last year the market for alpine touring boots continued to grow—sales were up 15 percent and shops were consistently naming hybrids as the most popular subset of AT boots. Hybrids are a blend of a true alpine and a backcountry boot, allowing for downhill performance but simultaneously providing a comfortable walk mode. “People want the option to go hiking, but still have an alpine ski setup,” says Benny Wax of Inner Bootworks, Stowe, Vermont. At the base of the Wasatch Mountains in Salt Lake City, bootfitters at Inkline Foot Science have observed that hybrids are also selling briskly.

“The consumers want one boot for everything,” says Mandy Fitzmayer. “Most skiers are doing sidecounty and don’t want to lose the downhill performance.”

The Four-Buckle Diet

PHOTOS BY COURTESY

Hybrids are on the up and up, but don’t pull the plug on traditional four-buckle ski boots just yet. Even without walk mode, these boots aren’t going anywhere. Such mono-injected plastic boots are easy to work on for bootfitters, and they’ve also become easier to step into—think of Lange’s RS 130 compared to the punishing Lange’s of the past. Both Inkline and Inner Bootworks, among others, still sell plenty of traditional alpine boots, and there is a push from the brands to make them lighter. From specialty-shop fly-in clients at Inkline, to the average skier vacationing in Stowe—who only needs a 100-flex boot—“the bulk of consumers want to be comfortable,” Wax says.

1. Weighing in at a 1,664 grams, the Salomon S/Max Carbon 130 ($975) could easily be confused with a touring boot (Salomon’s popular MTN Lab weighs just 115 grams less). However, the S/Max Carbon 130 is an alpine thoroughbred that is light and responsive. The mono-injected polyurethane blend with a carbon fiber shell is completely customizable via the molding process and has a seamless liner to reduce hot spots.

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2. After three years of product testing, Full Tilt debuts a hybrid boot with the Ascendant ($900). The 1,860-gram, tech binding-compatible boot provides a 40-degree range of motion in walk mode with the tongue attached—and 60 degrees without it. The Tour Pro Liner has adjustable J-bars to fine-tune ankle hold and the same smooth and powerful flex as Full Tilt’s alpine models.

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ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

JANUARY 26, 2018 DAY 2

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GEAR TRENDS ALPINE SKI BOOTS

Less Sock is More Comfort

Winter socks lighten up and concentrate on specific pursuits.

CONTINUED FROM PAGE 35

BY M.T. ELLIOTT

B

ETTER BOOT INSULATION has enabled a wave of thinner, more dialed snow sports socks that tailor padding in shins and calves to the particular sport. Amy Helmbrecht, a buyer and bootfitter at Powder Hound Ski Shop in Girdwood, Alaska, recommends “the thinnest sock possible because it increases space in your boot and allows air to circulate and keep the foot warm,” she says. “It also slows the pack-out process of the liner.”

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For the vertical and ski crowds, Darn Tough’s Fall Line sock ($27) fits over the calf with padding on the shin that wraps around to the back of the heel.

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Falke debuts on the U.S. market, with the SK2 Ski Sock ($45) for men leading the downhill charge. These all-around socks are lightly padded in the shin, heel, toes, and ankle.

The CEP Progressive+ Outdoor Merino Compression Socks ($65) bring graduated compression into a heavier merino wool sock, reducing fatigue on long days.

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3. Atomic builds upon its Hawx Ultra with the new Hawx Prime ($850)—a 100mm-lasted version of its top seller. The 1,765-gram alpine boot has the power of the original Hawx, yet can accommodate more skiers given its wider last.

6. The Dalbello DS 110 W ($650) is the women’s 99mm-lasted version of the DS series.

The traditional four-buckle shell made of polyurethane-injected plastic provides superb power transmission and easy entry and exit.

4. Borrowing its successful and effective concoctions of graphene from its Kore skis, Head introduces the Kore 1 boot ($950). The four-buckler takes Head’s heritage of alpine boot performance and blends it with 45 degrees of touring motion along with tech fittings for backcountry bindings.

7. Lange’s popular RX freeride boot is like an Italian supermodel. With a 25 percent weight reduction from the 2,200-gram 2017 version, the Superleggera ($TBD) has an ultralight Grilamid shell construction—offering a svelte version on the proven-powerful boot platform.

5. Designed to match Nordica’s popular Enforcer skis, the women’s Promachine 115W ($749) combines the comfort of Nordica’s Speedmachine boots and the performance of its Dobermann model. The anatomical 98mm last comes standard with Michelin Gripwalk.

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8. The Ranger Free 130 ($800) from Fischer uses an internal cable system to toggle between ski and walk mode by simply opening and closing the top boot buckle—rather than using a walk mode lever. With 55 degrees of touring motion along with Dynafit inserts, the 1,540gram hybrid is a four-buckle, do-anything boot.

The Smartwool PhD Slopestyle Medium ($26) is a design collaboration with snowboarder Brian Iguchi.

The calf is cushioned while lighter mesh areas in the forefoot enhance wicking.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

Farm to Feet put ribbing on the top of foot and ankle to secure the fit of the Denali ($30) in mountaineering boots. It is the brand’s wooliest sock, providing cushion and warmth.

GEAR TRENDS SNOWBOARD BOOTS

OPPOSITES ATTRACT

Find a balance of durability and comfort with hard rubber soles and heat-molded liners.

BY CAROLYN WEBBER

Sole to Squeeze

They might not be the most cushy, but rubber outsoles on snowboard boots are always worth it for the durability, says Matt Stevens, manager at Milo Sports in Salt Lake City, Utah. “Foam soles get torn up, especially when you’re hiking around.” Now that more boarders are switching between resort and backcountry and exploring the sidecountry, they want a sole that’s aggressive and durable and won’t wear out before the season’s snow melts.

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Locked & Loaded

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Customized boots win every time. Over at Tahoe Dave’s Skis and Boards, board manager Ferrell Mongillo says that heat-molded inner liners are finally reaching mainstream adoption in the snowboard world. “It stabilizes the foot and makes for a better ride,” she says. With comfortable insole inserts and technology to lock down the heel, boots are making sure your foot is not going anywhere. Look for more brands offering moldable-liner boots, and Boa closures to add ease of entry, exit, and adjustment to dial in the perfect fit and feel.

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1. Although the lacing is traditional, the asymmetrical style of The Tucknee by DC ($300) is not. An internal ankle harness holds the foot tight and the insole adds comfort while Aerotech ventilation prevents overheating.

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2. Fitted boots are always in style. The ThirtyTwo x Santa Cruz Lashed boot ($250) has a heel hold kit to reduce heel lift and a heat-moldable liner. The independent eyestay holds the forefoot in place and the performance backstay supports the spine of the boot.

And, man, those looks!

4. You won’t want to take K2’s Maysis Thermic ($450) off your feet. Not only does it have a 3D EVA footbed, it also has an Intuition SpaceHeater liner to keep your feet cozy all day. Boa lacing systems on the liner and the outside of the boot trap in all the warmth you need.

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5. RIDE’s Kamryn women’s boot ($290) is all about eliminating pressure points. Two zones of Boa lacing systems disperse tension across the boot while holding your heels nice and tight.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

3. Find the perfect fit with adidas’ Acerra ADV boot ($420). The dual-density, heat-moldable liner conforms to the foot for a tight fit while the double Boa lacing system locks down the foot.

GEAR TRENDS FOOTWEAR

2 1

WINTER WARRIORS

Footwear brands present insulated, cold-weather-ready kicks with stylish hits.

BY COURTNEY HOLDEN

Best Foot Forward

Multipurpose functionality is a must. Today’s consumer wants to work hard and play hard in the same pair of kicks. “The nice thing about a warm pair of boots that are fashionable is you can wear them from day to day, and they work in a more urban setting,” says Jill Yotz, a footwear and hardgoods buyer for Mountain Gear in Spokane, Washington. Two top dual-purpose styles this season: the hybrid sneakerboot and the versatile travel hiker, which features high surface area tread patterns for pavement along with deep lugs for trail terrain. Also look for styles with multiple materials in the same upper, like leather plus ripstop nylon or canvas.

Fleet Feet

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Brands also continue to chase the lightweight unicorn. Why? “If you have weight on your feet, your muscles are trying to manage the weight of something that’s moving,” says Rob Gasbarro, co-owner of the Franklin, North Carolina-based outfitter Outdoor 76. “There’s definitely a perceived and a real biomechanic benefit to lightweight shoes.” This season, keep an eye out for athletic hikers, which offer the lightweight flexibility of a running shoe with enough grip and waterproof protection for any trail.

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1. It may look like a trail runner, but the men’s Karakum GTX ($160) from Garmont is designed with a microfiber upper and seamless PU overlay for enhanced support and durability, fitting it in the hiker category.

2. Built with a fleece-lined, 200-gram PrimaLoft upper and proprietary Danner Dry waterproof protection, the women’s Mountain 600 Insulated ($220) tackles cold weather with gusto.

3. A waterproof/breathable membrane and composite shank make Forsake’s Thatcher ($150) for women burly enough for the trail, while fullgrain leather looks chic enough for the city.

4. With an oiled-leather upper and a high-traction, thermoplastic PU outsole, KEEN’s Glenhaven Sneaker Mid ($130) are a modern, mountainready take on the classic Oxford.

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5. The Monashee ULLR HT (men’s $160; women’s $150) from Helly Hansen features full-grain waterproof suede and a lightweight frame.

7. With baffling and full waterproof/breathable construction, the Bogs Snowday ($110-$120) is warm down to -22°F.

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8. The men’s Hyalite Low ($130) from Oboz is at home on the trail or in town. Low-profile lugs have enough bite for rocky terrain, but don’t feel clunky on the concrete. The upper showcases split-suede leather and a scratched-rubber toe.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

6. adidas Outdoor partners with Gore and Continental rubber in the Terrex Agravic XT GTX ($170) to create a waterproof, uber-grippy trail runner that shines in rainy, muddy conditions.

Polygiene Stays Fresh

®

Polygiene Stays Fresh Technology

“If I’m in the backcountry for less than a week, I will only bring one shirt…”

– Blue Ridge Outdoors, September 2017

Sweat Without Sweating It! Polygiene is a permanent odor-control technology that allows performance garments to manage sweat even during the most intense physical activity.

Based on natural silver salt made from 100% recycled silver, Polygiene is permanently applied to each product and won’t interfere with natural perspiration, helping you Stay Fresh and feel confident when you’re working hard on the trail, in the backcountry or around town.

Wear More. Wash Less

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GEAR TRENDS GLOVES

HELPING HANDS

Gloves rarely change dramatically from year to year, but this year’s offerings include techy new features to keep things toasty.

Mitten Smitten

Mittens are out in full force next season, and customers are likely to bite. Aaron Mihalevich, who works in sales, media, and marketing for Ozark Adventures in Springfield, Missouri, says his customers are leaning more toward the natural heat mittens trap. “A lot of people just want a little bit of that extra warmth,” he says, “and dexterity isn’t as much of an issue.”

Gore-Flex

Even as brands debut more proprietary waterproof outerwear, Gore-Tex is still king of the glove. Customers trust the name and aren’t as willing to take a chance on less-proven waterproofing. “We sell a lot of Gore-Tex,” says Ashley Hoff, manager of The Ski Chalet in Niles, Ohio. She grew up in the family shop and says that customers have consistently asked for Gore-Tex water-

proofing. This year, brands like Mountain Hardwear are exclusively using Gore-Tex membranes. Even Mountain Hardwear’s existing styles—which have historically used OutDry—will use Gore moving forward.

Touchy Feely

“Touchscreen functionality has been pretty much a must for everybody,” Mihalevich says. Hoff agrees—it’s now non-negotiable for many customers. Gloves in 2018 keep that trend alive with five-finger capability even on burlier gloves. Mihalevich says he’s always looking for standout features to differentiate between pairs for customers and this season might just be a winner. From a Boa system to connect LEKI gloves to poles to NASA-made insulation in Outdoor Research gloves, 2018 gloves are driving the category forward.

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1. Outdoor Research’s Bitterblaze and women’s-specific Ouray Ice Gloves ($135) pack warmth into a thin package thanks to a 1.5mm layer of Aerogel in the palm and a stretchy nylon face.

Aerogel’s low density and high thermal conductivity, allow it to block heat from leaving the glove. PrimaLoft insulates the back of the hand.

CONTINUED ON PAGE 44 ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

You’d think for a secret society, we’d be better at keeping secrets.

A S A S K I I N D U S T R Y I N S I D E R , Y O U ’ V E E A R N E D H O N O R A R Y S TAT U S I N T H E C O L L E C T I V E .

M A K E I T O F F I C I A L— V I S I T U S AT B O O T H 4 2 1 1 9 - U L T O C L A I M Y O U R P A S S .

VALID FOR THE REST OF THE 2017-18 SEASON AVAILABLE ON-SITE AT SHOW ONLY

PROUD PARTNER OF

NEW 17 | 18

NEW 17 | 18

PHOTOS BY COURTESY

BY KASSONDRA CLOOS

GEAR TRENDS GLOVES CONTINUED FROM PAGE 42

2. LEKI’s Trigger series of gloves, which allow hikers and skiers to click directly into their poles, get an upgrade thanks to a collaboration with Boa—the first glove application for the closure brand. Alpine skiing Progressive Tune S Boa (pictured, $179) and Nordic Tune Shark Boa ($119) gloves are outfitted with back-of-hand microadjustable dials, lightweight laces, and low-friction lace guides for a closer connection to the pole and greater range of motion.

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3. Mountain Hardwear will adopt Gore-Tex in all mitten and glove models in 2018, including in the new Powdergate Gore-Tex Mitt ($70). The Powdergate has a synthetic leather palm, nylon shell, and polyester ThermalQ insulation. The lining is made from fleece and shearling for a soft touch.

5. Seirus’s Heatwave+ Renegade Glove ($90) features proprietary Heatlock insulation and a Heatwave lining that reflects body heat for extra warmth without extra bulk. The gloves are made from leather from the Ethiopian hair sheep and have Soundtouch screen compatibility on the palm.

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6. Flylow’s three-fingered Maine Line Glove ($55), named after the state’s rugged lobstermen, meshes the warmth of a mitten with the dexterity of a glove. They have a waterproof pigskin exterior and are filled with SpaceLoft, a synthetic, hydrophobic micropuff insulation.

PHOTOS BY COURTESY

4. Gordini’s men’s Camber ($85) combines a goatskin leather palm with the brand’s Ergoknit 3D-knit gloves, which have fewer seams than most other gloves. With waterproof/ breathable Aquabloc inserts, Camber gloves are fit for allweather adventures.

PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.

FLIES LIKE A GOOSE New PrimaLoft® Insulation ThermoPlume® is the first 100% synthetic, blowable insulation. With the look and feel of down and the performance of PrimaLoft®, it’s the best of both worlds.

Snowsports Industries America

THEGALLERY HOT NEW PRODUCTS AT THE SHOW

1. Using the original Cotopaxi Kusa

Bomber as a platform, the new Kusa Hybrid adds a cozy, thermal, knitted fleece to the arms and hood to create a hybrid, go-anywhere insulated adventure and lifestyle jacket.

It features a 20-denier nylon ripstop exterior with DWR finish and Kusa Hybrid insulation made from a blend of polyester and llama wool, which is lightweight and naturally insulating thanks to its hollow-fiber makeup. [$160] #VO135-SL cotopaxi.com

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2. The Bedrock is Bogs’s new fully

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loaded work boot. Available in a 6- or 8-inch soft toe or composite toe, the Bedrock will have you ready for whatever the job demands. This waterproof boot comes equipped with Max-Wick and EverDry to ensure moisture management and keep your feet comfortable. Built with asymmetric composite toes for each size, this boot meets ASTM standards for workplace foot protection. [$160-$190] #44144-UL bogsfootwear.com

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3. The Mystery Ranch Robo Flip

blends classic design elements— like the proven flip-top zip opening and pocket—with intelligent details like a padded, floating laptop/tablet sleeve, an internal water bottle pocket, side compression straps, a vertical daisy chain, and stout, weatherproof fabrications. [$99] #49111-UL mysteryranch.com

4. Inspired by life in mountain towns,

the Danner Raptor 650 features 400gram PrimaLoft insulation, fleece lining, and Danner Dry waterproof protection to keep feet warm and dry throughout the winter months.

A Vibram SPE midsole provides ultimate underfoot support while a Vibram Escape outsole with Megagrip technology offers superior grip on all surfaces. [$240] #44141-UL danner.com

5. Feeling just as at home in the

PHOTOS BY COURTESY

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backcountry as it does in-bounds, the Manifest from K2 Snowboarding is the ultimate all-terrain quiver killer. Its Directional Combination Camber Baseline offers float and maneuverability in powder as well as stability on hardpack, thanks to the Triax ICG 20 Carbon Glass layup and added Carbon DarkWeb. [$530] #34115 k2snowboarding.com

Descriptions are provided by the manufacturers and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

BOOTH NUMBERS ARE CURRENT AS OF JAN. 17, 2018.

JANUARY 26, 2018 DAY 2

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NEW PRODUCT GALLERY

1 EDITORS’ PICK

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1. After years of receiving photos from

customers with their dogs wearing Stormy Kromer caps, the brand decided it was time to design a cap specifically for our furry friends. The Critter Kromer features all the unmistakable elements of a human Stormy Kromer— the 6-panel crown construction, shoestring tie, and earband—but with the addition of an adjustable chin strap and space to accommodate even oversized ears. [$35] #39089-UL stormykromer.com

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

2. EDITORS’ PICK The Outdoor

Research Hemispheres Jacket offers an unparalleled range of motion in waterproof shells thanks to panels of Gore-Tex Fabric with Stretch Technology, a North American first.

It offers nearly four times the range of other stretch fabrics, so the Hemispheres can adapt easily to users’ movements, without sacrificing waterproofing or breathability. [$599] #44030-UL outdoorresearch.com

3. The Voelkl Mantra was the original

all-mountain freeride ski to provide the versatility to ski everything from powder to ice. The M5 Mantra brings even more liveliness, stability, edge grip, and maneuverability. The key innovation is a new way of arranging the ski’s layers: The metal layer in the top of the ski follows the outer profile in the tip and tail, and the tip has a carbon inlay. This construction is lighter yet has the same damping properties as a full sheet of metal. [$825] #31031-UL voelkl.com

4. The Blizzard Firebird features two new technologies, new molds, and a renewed commitment to athletes who race at all levels. Addressing rebound at the beginning and end of the turn, C-Spine uses vertical strips of carbon laminate that run tip to tail in the core of the ski. C-Armor is a multidirectional carbon layer under the binding that offers stability and edge grip in the middle of the turn. [$900-$1,320] #34011-UL blizzardsportusa.com

PHOTOS BY COURTESY

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Busy shop? Easywork makes it flow.

Software specific to your sports rental business…

Easywork - NOW AVAILABLE!

Runs as a standalone installation or as part of Easyrent · Outstanding customer communication capabilities – built-in text and Email · 21st century workflow for busy service shop · Paperless system saves money, time, eliminates lost revenue. · Instant access to status of repair · Intelligently manages multiple pick-up/drop-off locations as well as multiple store locations. · Instant access to customer info – no messy, disorganized filing systems. · Endlessly customizable – can be used for a variety of sports equipment including ski, snowboard, bike, boat, tennis, etc. · Designed by Service People for Service People · Intuitive interface makes it easy to use.

“

r t o yo u e l b a l ma Sca ss: fro a e n i s bu n to statio ain e l g n i s ch outlet multi-

“Easywork allows us to provide unparalleled communication with our customers. We provide status updates on service as well as communicate the need for additional information when necessary.“ Avery Pesce, Head Buyer/Operations Boston Ski & Tennis

STOP BY BOOTH 34095-UL

to meet the Easyrent Team, learn more about Easyrent and Easywork and enter to win!!

EXCLUSIVE OPPORTUNITY FOR SHOW ATTENDEES: COMPLETE AN EASYRENT DEMO AT THE SHOW AND GET AUTOMATICALLY ENTERED INTO A CONTEST TO WIN A HOTRONIC POWER PLUS 4 FOOT WARMER.

d L by - U n n e e o p 95 c a o l St #30 t s ins ! h oo ee st ot ur f a fr s la o o B y ve lie e t ce i u p p g e s to d r ile an wh

HEAT SOCKS SET XLP ONE – CLASSIC

Keeping Feet Warmer. Longer.

· Power Fit Socks enhance comfort and warmth in a performance fit

BD PERFORMANCE R9

· Ergonomically Delivered Heat to Toes and Ball of Foot

SIMPLE. FAST. 3D.

· Two Layer Cuff Securely Holds Battery Pack

BD 3D SCANNER VANDRA

· Battery Packs powered by Lithium-Ion batteries · Constant Heating Power

3D SCANNING IN A NEW DIMENSION

· Four (4) Temperature-Duration Settings · Maintains comfort and warmth when it matters most... in the cold!

· Provides three-dimensional image of the customer‘s foot within seconds. · Various measurement data including instep height, ankle circumference, foot length and width. · Reduces labor on Footwear sales and customizing.

Sale the footwear and insole on the first try on!

boot-doc.com 800-621-1657 mailbox@wintersteiger.com

hotronic.com

NEW PRODUCT GALLERY 1. The super-supportive Mago is

SCARPA’s most specialized lace-up rock shoe, and it excels on microedges and steep, demanding routes.

A chiseled toe box and a TPU underfoot insert in the front make it SCARPA’s highest-performing edging shoe. [$190] # 39080-UL scarpa.com

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2. LOWA’s new Ice Rocket is the lightest competition ice climbing boot on the market, designed in collaboration with pro alpinist Rudi Hauser. A precise fit is ensured by the combo of speedy, single-handed adjustment and a Boa closure. Paired with Black Diamond’s Raptor crampon directly attached to the sole, the Ice Rocket is ideal for the most technical mixed ice and rock routes. [$725] #39054-UL lowaboots.com

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converts from shoulder- to backpackcarry. Like the OtterBox Venture Coolers, Trooper LT 30 features a mounting system that allows customization with accessories, a wide-mouth opening for easy loading and unloading, a gasket seal, and a compound latch system to secure contents, premium-grade thermal insulation, and a durable, TPU-coated nylon exterior with a heavy-duty, abrasion-resistant base. [$350] #39071-UL otterbox.com

INSULATION WITH LOFTIER ASPIRATIONS. DownTek Water Repellent Down—now with PFC-Free bluesign approved chemistry.

Giving you one less thing to worry about. tm

BROUGH T TO YOU BY

Visit us in Meeting Room 206 – January 25 th, 26 th, and 27 th

PHOTOS BY COURTESY

3. OtterBox’s Trooper LT 30 quickly

BADASS.

AND TOUGH AS NAILS. The Master Series – Stanley’s rugged line of vacuum-insulated bottles and mugs. From rolling out of the back of your moving truck to falling off the chairlift, its 1 mm-thick stainless steel can take all of your beatings.

Join us for Happy Hour – Friday, Jan 26, 4-6 pm Enjoy our limited-edition beer from Stanley + Pyramid Brewing!

FIND US AT BOOTH 37105 - UPPER LEVEL www.stanley-pmi.com © 2017 Stanley® a brand of PMI. Seattle, WA, USA 98121

NEW PRODUCT GALLERY Textile-Based Product Solutions

1 EDITORS’ PICK

THE NEW ERA OF

MERINO WOOL

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Through our trusted, creative partners at ABMT, we have all things Merino, including: • A vertically integrated supply chain, ensuring the highest quality • Knitting to dyeing to finishing under one roof • Exciting, new textures with TENCEL® and modal

CELEBRATING

Visit Us! Booth 54067-UL

STOUT STREET

14TH STREET

SPEER BLVD.

ANNIVERSARY

COLORADO CONVENTION CENTER UPPER EXHIBIT LEVEL

WELTON STREET

Come see us at ISPO; Hall C3 Booth 204

www.conceptiii.com

3

1. EDITORS’ PICK Dynafit is turning

the entire concept of a pin binding on its head with the new P49 race binding. Instead of the 30-year-old, time-tested combination of two-sided pins on the binding’s toe piece and the corresponding inserts on the ski touring boot, spring-loaded pins will now be directly set on the boot toe.

The minimalist P49 weighs a mere 1.7 ounces. [$649]#36112-UL dynafit.com

2. Designed to perform in the widest

range of temperatures, conditions, and activities possible, Seirus Innovation’s new Litewave50 Hinged Headliner features Polartec’s super-lightweight Delta fabric, which offers UPF 50 sun protection. The elevated touch-point knit construction ensures the balaclava

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

dries quickly and has great airflow, wicking, and heat-dispersal qualities.

The Hinged Headliner delivers full head, neck, and face protection with an easily adjustable neck gaiter for cooling. [$31] #42081-UL seirus.com

3. Light conditions on the mountain change rapidly and the Optic Nerve San Juan Goggle is designed to keep up. It features a magnetic lens changing system, which allows users to swap out lenses in seconds without removing goggles or gloves. Eight magnetic contact points ensure an airtight seal between the lens and the frame, and automatically align the lens when you put a new one in. The goggles come with both high- and low-light lenses. [$150] #42057-UL opticnerve.com

“Phantom’s permanence and performance will change the game in ways that are hard to imagine now, but in a few years’ time, we’ll be scratching our heads wondering how we ever skied without it.”

- SKI Magazine

“Phantom is without a doubt going to disrupt the waxing and ski-tuning world as we know it.”

- Freeskier Magazine

“Lap after lap, over early-morning ice and through lateafternoon slush, the Phantom-cured skis were ultrasmooth and consistent.”

- Outside Magazine

“Phantom will completely redefine the wax market. DPS’ achievement here can’t be understated – if you want to ski fast in all conditions you won’t be waxing your skis much longer.”

- Digital Trends

Booth# 34048-UL

NEW PRODUCT GALLERY 1. More than a basic beach towel or

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picnic blanket, the CGear Sandlite Sand-Free Mat holds sand, dirt, and dust beneath the surface, ensuring it always feels grit free. Softer and lighter-weight than the Original and Comfort Weave CGear Sand-Free Mats, the Sandlite easily folds up into its built-in carry pouch. Unroll it at the beach, in the grass, the desert, or the woods and never need to brush sand or dirt off again. [$55] #56081-UL cgear-sandfree.com

2. Patagonia’s new Micro Puff Storm

Jacket is insulated with 65 grams of the revolutionary PlumaFill insulation that’s ultralight, water resistant, and has down-like warmth. The shell fabric on the Micro Puff Storm jacket is Patagonia’s lightest-ever StormRacer 12-denier, 2-layer H2NO material. This piece features minimalist design and is meant to be worn over your alpine climbing or ski touring layers. [$499] #39105-UL patagonia.com

EDITORS’ PICK

3. EDITORS’ PICK MSR’s new DynaLock Ascent Poles are ideal for fast-andlight snowshoeing, mountaineering, splitboarding, and skiing. The folding, Kevlar-reinforced carbon poles are quick to stash or deploy with MSR’s DynaLock length adjusters. [$150] #44031-UL msrgear.com

LENS NOT LASTING? PROTECT YOUR GOGGLES IN STYLE THIS WINTER gogglesoc is a protective microfiber goggle cover made from recycled water bottles.

Simon D’artois X Games Gold Medalist

Distributed by Eartheasy — visit us at booth 54094-UL

gogglesoc.com

PHOTOS BY COURTESY

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K I N E T I C

H E A T

R E T U R N

S Y S T E M

INCREASE YOUR HEAT™ HEATWAVE GLOVES & LINERS

Seirus’ Revolutionary Dual-Stage Heating System Provides

RAPID HEAT RETURN BOOTH # 42081-Upper Level ©2017 SEIRUS | 120117

NEW PRODUCT GALLERY 1. The new 24-ounce GO Stein with

Ceramivac from Stanley provides a freshly updated aesthetic to your favorite beer-drinking vessel. The heat-cured Ceramivac finish has a smooth feel to the hand while the stainless steel vacuum insulation keeps your beverages cold for up to 7 hours.

Not only is this stein BPA free, but it’s dishwasher safe, too. [$35] #37105UL stanley-pmi.com

2

2. EDITORS’ PICK The Ruffwear Trail

EDITORS’ PICK

Runner System is a hands-free hipbelt and leash designed for adventures with your dog in the backcountry or on intown trails. It features a comfortable, bounce-free, load-dispersing design and intuitive leash release for quick disconnect. Separating the leash attachment from the human hipbelt ensures the belt stays in place, while allowing the dog to move side to side.

A zippered, water-resistant pocket and stretch mesh pocket add quick access, and it includes a BPA-free Ruffwear water bottle. [$70] #42066-UL ruffwear.com

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patching all the tiny holes in your gear.

Each packet contains an assortment of tiny hearts, lighting bolts, and stars (in nine different colors) to help you express yourself and extend the lifespan of your gear. [$10] #24236-SL nosopatches.com

LifeStraw Flex A versatile, 2-stage filter that removes bacteria, parasites, and lead* *Exceeds NSF 53 drinking water standards for reduction of lead while also reducing chemicals and removing bacteria and protozoa.

Use as a personal straw

Use with the soft touch bottle

Adaptable to plastic water bottles

Adaptable to hydration bladder

Adaptable to LifeStraw Mission

Visit us at booth 54081-UL

PHOTOS BY COURTESY

3. Noso Patches Lil’ Bits are perfect for

BOOTH 53118-UL I MEN’S ASHER COAT I

SUNICE.COM

NEW PRODUCT GALLERY 1. The new 3-Layer Field Jacket from

Filson is a highly breathable, super water-repellent, and windproof jacket that’s lightweight and packable, soft and quiet. It features taped seams, an adjustable hood, side-entry front handwarmer pockets with brushed microfleece, and is compatible with Filson zip-in liners. [$395] #53004-UL filson.com

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2. Garmont Footwear’s Women’s

Atacama GTX collection have a women’s-specific design and fit including an asymmetrical cuff, anatomical tongue, differential ankle pads, a roomy toebox, and precision heel lacing for a custom fit.

The collection is built with a GoreTex Extended Comfort membrane wrapped in breathable textile uppers and outfitted with a Vibram XS Trek sole. [$180] #51119-UL garmontnorthamerica.com

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adventures, the Eagle Creek Wayfinder is lightweight, versatile, and innovative.

Features include a hidden tech pocket, which enables access to power banks and cords for secure, hands-free connectivity throughout the day. And the recycled, PVC-free coating comes from windshields pulled from landfills, minimizing waste while adding oil resistance, high tenacity, and incredible durability. [$129] eaglecreek.com

PHOTOS BY COURTESY

3. Perfect for weekends and last-minute

F E AT U R E D A R E A S VENTURE OUT

Location: Street Exhibit Level, next to the Bellco Theatre Venture Out is a destination for retailers to discover and explore the modern outdoor trend and better understand how the definition of outdoor is changing. Venture Out is the way the industry is embracing and encouraging these new outdoor consumers. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry.

R E N TA L W O R L D + BACKSHOP & UNIFORM GALLERY Location: Street Exhibit Level, Meeting Room 102

Designed for resort and rental buyers, this area is a one-stop overview of alpine, snowboarding and cross-country rental gear.

And don’t miss the RANGER Station—education, workshops and the community hub at Venture Out.

S C A N D I N AV I A N VILLAGE THE CAMP

Location: Upper Exhibit Level, Booth 56117-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will focus on the stories, products, trends and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round.

Location: Upper Exhibit Level

Explore the culture of Scandinavian brands without leaving the country. The Scandinavian Bar will have happy hours daily—skål (cheers) to the brands of Scandinavia!

LUXE

Location: Upper Exhibit Level

TREND + DESIGN CENTER Location: Lower Exhibit Level, Booth 1014-LL

The Trend + Design Center is where the design and R&D community gathers to hear what’s next. From trend forecasting industrial design and materials innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer and serves the design audience with compelling education and networking events.

Interested in bringing premium and luxury snow and outdoor apparel into your store? Head to the Upper Level to see top-class brands with top-class products.

AMY ROBERTS EXECUTIVE DIRECTOR, OUTDOOR INDUSTRY ASSOCIATION

WHIT FOSBURGH PRESIDENT & CEO, THEODORE ROOSEVELT CONSERVATION PARTNERSHIP

JOIN OIA A FORCE FOR PUBLIC LANDS. When hike, hook and bullet work together, their power to defend our nation’s public lands is immense. Amy, Land and Whit lead the outdoor industry by representing outdoorists’ and sportsmens’ voices. As our administration continues to forge an assault on our public lands system, collaboration is critical. Join OIA and be a force for meaningful change.

JOIN OIA outdoorindustry.org/membership

LAND TAWNEY PRESIDENT & CEO, BACKCOUNTRY HUNTERS & ANGLERS

OIA INDUSTRY LUNCH

SPEAKER

SPRING/SUMMER 2020 TRENDS: THE COLLECTIVE CONSCIOUSNESS AND “MULTI-USE” DAY 2, FRIDAY JANUARY 26 | 12 – 1:30 PM HYATT REGENCY — CENTENNIAL BALLROOM Box lunch will be provided.

Live stream courtesy of:

Sustainable business practices are now a given in the outdoor industry, but there’s always room to grow. Grab lunch and learn about future trends and the corresponding sustainability considerations. Right now, most brands in the outdoor industry are preparing the products they’ll be selling in the third decade of this millennium. We find ourselves at a natural point to check in and check out how we plan for the ideas that will shape the look of the 2020’s. This session will cover social trends, style trends, and color issues that are influencing products that are multi-seasonal, multi-functional, and multi-generational, for people living multi-hyphenated lives — with sustainability top-of-mind.

HAYSUN HAHN FOUNDER, FAST FORWARD TRENDING

THANK YOU TO OUR OIA INDUSTRY LUNCH SPONSORS

Do you have a story of a group collaboration that sparked innovation or change in the outdoor industry?

Nominate your group for the OIA Together We Are a Force Awards.

AWA R D S

NOMINATIONS OPEN IN MARCH Visit oia.outdoorindustry.org/force-awards for more information.

OUTDOOR RETAILER SHOW INFORMATION

Outdoor Retailer + Snow Show 2018 SHOW INFORMATION Attendance Guidelines

It’s not for everyone. Only qualified members of the trade are invited to attend.

Show Management Office

Located in Lobby A Mezz Office

Information Center

Located in the Atrium near 14th and California on the street level

Business Center—UPS Store

Located at the entrance of the main concourse on the street level.

To contact the UPS Store in the Colorado Convention Center, please call (720) 904-2300.

Photo Policy

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (949) 3067709 to report violations, noting name and company listed on the badge, if possible. Approved media photographers will have a flag on their badges to help identify them.

First Aid and Medical Staff

Located across from Meeting Room 507 on the street level to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

Located in Meeting Room 112 on the street level

Children at Outdoor Retailer We’re here for the next generation of outdoor lovers, which is why children are always welcome on

THE DAILY ONLINE

64

the show floor. All children must be registered as guests with Outdoor Retailer and accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.

Dogs at Outdoor Retailer

If you are planning to bring your dog to the show, please be sure to follow these simple rules: • Animals are not allowed on the show floor during move-in/-out.

• Register your dog—he/she must have a badge on at all times.

• Sign a waiver agreeing to the rules and requirements.

• Make sure to walk your dog outside regularly to avoid any accidents.

• If an accident does occur, please clean it up and notify show management.

PARKING & TRANSPORTATION Denver Airport Rail

At a cost of $9 each way, travelers can use the rail service, known as the A Line, to get from the airport to Denver Union Station and vice versa. From Union Station, travelers can access additional local and regional transportation services such as light rail, regional and local buses, Amtrak rail service, and taxis. Travelers can also use the free 16th Street Mall Shuttle (MallRide) and free Downtown MetroRide Buses that provide access to most downtown hotels. The Denver airport rail has six stops along the way and takes approximately 37 minutes.

Super Shuttle

Super Shuttle is providing Outdoor Retailer + Snow Show with a 10 percent discount on shuttle service to and from the Denver Airport.

Please use code NBHY2 when requesting your Super Shuttle online to receive this discount.

Parking Northbound on Speer Blvd.

Driving northbound on Speer Boulevard, pass Stout Street and make your first right before Champa Street. The Convention Center Parking Garage has its own designated right turn lane leading into the parking garage. The Parking Garage is designated by the Downtown Denver Parking logo.

Visit the following link to see it: denverconvention.com/ attend-an-event/parking/

Westbound on Champa Street

Driving westbound on Champa Street, just before Speer Boulevard, turn left to merge into the garage entry drive lane from Speer Boulevard. Please use caution when yielding to traffic entering the garage from Speer Boulevard.

The Parking Garage is designated by the Downtown Denver Parking logo. Visit the following link to see it: denverconvention.com/attend-anevent/parking/

Restrictions

a Vehicle clearance is 8'2" and the maximum vehicle length is 19'0". a No trailers or oversized vehicles allowed. a No in-and-out parking. If a vehicle departs the garage at any time, a new parking purchase must be made upon re-entry. a No free parking at any time.

Taxi Cabs

Be sure to establish your cab fare before you start your ride.

Freedom Cabs Inc. (303) 444-4444; freedomcabs.com

Metro Taxi—handicap accessible (303) 333-3333; riderightdenver.com

Green Taxi Cooperative (303) 806-8888; greentaxicooperative.com

Shuttle Service for Cherry Creek Hotels ONLY

a Shuttles will run to and from the Cherry Creek hotels and the Colorado Convention Center. See schedule below. a Shuttles will pick up and drop off at the Main Entrance by the Blue Bear near Stout & 14th Street.

Thursday, January 25 7:30-11 a.m. & 4-11 p.m.

Friday, January 26 7:30-11 a.m. & 3:30-11 p.m.

Saturday, January 27 7:30-11 a.m. & 3:30-11 p.m.

Sunday, January 28 7:30-11 a.m. & 12:30-4 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/shuttles. *Extended service is available to all Cherry Creek hotels and shuttle hotels to accommodate the Industry Party.

Find complete issues of The Daily online at snewsnet.com/the-daily. Like what you see? Sign up for the Live from OR newsletter at snewsnet.com/OR-newsletter for more industry news, gear trends, and aisle talk, produced every day of the show by the SNEWS team.

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

OUTDOOR RETAILER MAP

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Teflon Reimagined. ™

Teflon EcoElite™ finish is the world’s first renewably sourced, non-fluorinated fabric treatment for durable water repellency.

Manufactured using 60% plant-based raw materials, it lasts up to three times longer than paraffin or silicone-based repellents, providing excellent performance through more than 30 wash cycles.

It’s a breakthrough in repellent technology.

It’s Teflon™ Reimagined. teflon.com/ordaily

© 2017 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

OUTDOOR RETAILER TECHNOLOGY

MOBILE APP Download the Outdoor Retailer + Snow Show MyEventPlan mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floorplan Exhibitor list Events Education schedule Product gallery Walking map Local info And more!

Search “MyEventPlan” in your app store and get access to everything you need to make the most out of the show.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

SHOW PLANNER The Show Planner is an online platform designed to help you plan your show.

Within the Show Planner you can find these great tools: Exhibitor list Interactive floorplan Education and events schedule Matchmaking Mobile app information Communicate with exhibitors Request appointments View products All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING The matchmaking tool is part of the Show Planner, and it brings exhibitors and attendees together before the show starts. The Show Planner enables you to search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors to find out more information or request an in-booth appointment during the show.

Log in to your Show Planner and explore the exhibitors and products you will find at Outdoor Retailer + Snow Show.

Stay live at the show with this hashtag

#ORShow

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PLEASE VISIT US AT BOOTH 46055-UL FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2017 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.

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The Fashion Show is headed to Red Rocks!

2 0 1 8

FA S H I O N S H OW at

7TH ANNUAL WINTER CONCERT AT RED ROCKS AMPHITHEATRE

Don’t miss the Fashion Show at Icelantic’s Winter on the Rocks on Night 2, January 26.

Take a free shuttle from the Colorado Convention Center right after the show ends.

@THESHOW

DIG DIGINTO INTOOUR OURHIGHLIGHTS HIGHLIGHTSOF OFTHE THESHOW’S SHOW’SEVENTS, EVENTS,EDUCATION, EDUCATION,AND ANDMORE MORE

Events & Education JANUARY 26

7-9 AM

NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace

Hyatt Regency Denver at Colorado Convention Center Join NPD for a fast-paced breakfast session. This is a “must-attend” event for those interested in understanding retail trends and sales. This session will provide an indepth update on what’s driving consumers and what they’re buying. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about the why behind the buy. If you are looking for an understanding of current retail market trends and consumer dynamics, this session will deliver.

Please RSVP to Julia .Day@NPD.com or (303) 402-5611.

7-9 AM

Conservation Alliance Breakfast

The Hyatt, Centennial Ballroom To share the Grand Canyon’s glory and shed light on the threats it faces, writer Kevin Fedarko and photographer Pete McBride set off on an audacious adventure this year: to transect the length of the canyon on foot. An award-winning photographer, writer, and filmmaker, McBride has traveled to more than 70 countries and has been named a “Freshwater Hero” by National Geographic. Fedarko left his post as a top editor at Outside magazine for the dusty abyss of the Grand Canyon. He is the author of The Emerald Mile and his work has been featured in National Geographic Adventure, Esquire, and Time, among other publications. The breakfast is open to all.

74

9AM

Your Daily Dose of Durability Friday Fuel Up

Booth 54037-UL Join the CORDURA brand for a quick pick-me-up on Day 2 of the show! They will be serving up coffee and oatmeal to help keep you going on the show floor today.

9 AM

SNEWS and Kuju Coffee hour

(Booth 42105-UL) Start off your day with a cup of Kuju Coffee, and a free SNEWS BUFF. 9 AM

Hillsound Daily Giveaway

(Booth 35041-UL) Hillsound will host a business card raffle to give away a product bundle worth up to $100 today and tomorrow! Stop by the booth to say hi and drop off a business card and you’ll be entered to win. Winners will be notified at 3 p.m. each day.

9 AM

Refill Your Water Bottle (Booth 53021-UL) Refill your water bottle and save plastic bottles from landfills! Dansko will have a FloWater Refill Station at our booth and will be selling Mizu/ Dansko water bottles for $10, with the profits to be donated to the Nature Conservancy. FloWater’s 7x Advanced Purification provides water that’s free of impurities, and will keep you hydrated during the show.

9 AM

Sunday Afternoons and SheJumps Trucker Sale

(Booth 53085-UL) We are partnering with SheJumps, a fantastic charity that strives to increase the participation of women and girls in outdoor activities. We will be selling brand new designs from our extremely popular Artist Series Truckers.

Hats are $10 each, and SheJumps will receive 100% of the proceeds.

9 AM

Eagle Creek Cargo Hauler Duffel Sale

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

(Booth 44021-UL) Annual Cargo Hauler Duffel 60L on sale for $40 to benefit Adventure Travel Conservation Fund (ATCF).

(Booth 46040-UL) Nau is selling assorted styles for men and women to benefit The Conservation Alliance.

9 AM

Hand-Branded Mug by “Ugly Mugz”

Klean Kanteen Custom 20oz. Reflect Kanteen Sale to Benefit The Conservation Alliance (Booth 39075-UL) Klean Kanteen sells its 20oz. Reflect Kanteen with a custom bamboo cap to benefit The Conservation Alliance.

9 AM

HydraPak Fundraiser for Camber Outdoors

(Booth 34069-UL) Stop by the HydraPak booth throughout the show to pick up a discounted hydration bottle.

While supplies last.

9 AM

Kahtoola Kanteen MICROspikes and NANOspikes Traction Sale to Benefit The Conservation Alliance

(Booth 3461-UL) Kahtoola will sell its Kanteen MICROspikes and NANOspikes Traction to benefit The Conservation Alliance.

9 AM

Toad&Co. Sale to Benefit The Conservation Alliance

(Booth 42054-UL) Toad&Co. is selling assorted styles of men’s and women’s tops to benefit The Conservation Alliance.

9 AM

Osprey Crane Game to Benefit the Colorado Avalanche Information Center

(Booth 37065-UL) Swing by Osprey and try your hand at the arcade classic Crane Game.

For $1 donation to the Colorado Avalanche Information Center, you get a shot at driving the crane and scooping up one of many prizes including product from Osprey and partner brands.

9 AM

Nau Sale to Benefit The Conservation Alliance

9 AM

Direct Alpine Giveaways & Pro Deals

9 AM

(Booth 51080-UL) Swing by the Mountain Khakis booth for your hand-branded mug compliments of “Ugly Mugz”.

Made in USA. $10 donation benefits MK Fund partner, Conservation Colorado. While supplies last.

9AM

Chill Angel Lavender Eye Pillows for the Humane Society

(Booth 28101-SL) For a $10 donation you can receive a soothing lavender-filled merino wool eye pillow and support the Humane Society.

While supplies last.

9 AM

Ruffwear Gear Sale to Benefit The Conservation Alliance

(Booth 42066-UL) Ruffwear sells its Wildlands Bowl, Wildlands Leash, and Aira Blanket to benefit The Conservation Alliance. Great gear for your best friend.

9 AM

Swiss Advance Multitool Sale to Benefit Dry Bones Denver Charity

(Booth 53086-UL) Purchase a limited edition, engraved Crono N5 multitool for $20 (retail $48). Weighing under 1.5oz., the Crono N5 packs 15 individual tools into a micro-thin design, suitable for camping or everyday carry. All proceeds benefit Dry Bones, a local non profit serving youth and young adults experiencing homelessness in Denver.

9 AM

Chaos Headwear Sale for Nonprofits

(Booth 51086-UL) Chaos all day hat sale for SOS Outreach, Anthony Youth Initiatives and Sofia goes to Worlds!

(Booth 27130-SL) Be the first to experience Direct Alpine’s line of technical apparel, made in Europe since 1997 and debuting in North America at the OR + Snow Show. Daily giveaways of the Denali and Belay Jackets, packable insulation for year-round use in the mountains.

9AM

Big Agnes Sale to benefit SOS Outreach

(Booth 39070-UL) Select jackets and other assorted products on sale for 50 to 60 percent off, while supplies last.

Proceeds go to benefit SOS Outreach, the nonprofit that uses outdoor activity to mentor at-risk youth.

9AM

Farm to Feet Bears Ears Sock Sale to Benefit The Conservation Alliance

(Booth 53117-UL) Farm to Feet sells its Bears Ears Hiker 1/2 crew lightweight sock to benefit The Conservation Alliance.

9 AM

Osprey Pack Sale

(Booth 37065-UL) Osprey is selling two new F18 packs while supplies last! The Mutant 22 alpine climbing pack and the Arcane Large Top Zip lifestyle pack for $40.

Proceeds will be donated to the Colorado Avalanche Information Center.

9 AM

Sea to Summit Sale to Benefit The Conservation Alliance

(Booth 49074-UL) Sea to Summit will be selling its popular Pocket Towel and Traveling Light Ultra-Sil Duffle Bag to benefit The Conservation Alliance.

10 AM

Terramar Glove Liner Giveaway

(Booth 39062-UL) Free Terramar Touch Screen Glove Liners for First 2000 Visitors!

10 AM

Giesswein Black Sheep Happy Hour and Shoe Donation to media and dealers

(Booth 56146-UL) In support of one of our favorite Maine charities, the Good Shepherd Food Bank, a $20 donation puts you in a pair of Giesswein boiled wool slippers.

10-11 AM

Promostyl: Sport and Street, Fall/Winter 2019/2020 Forecast

Hyatt Regency Denver at Colorado Convention Center The session will highlight key colors, shapes, and marketing insights—all relevant to the outdoor markets.

10-11 AM

Building Intuitive Design Organizations

Trend + Design Center (Booth 1014-LL) Design Empathy, Service Design, and UX Design can improve the inner workings of the apparel industry. As designers, we apply these concepts to consumer needs on a daily basis, but rarely do we employ these practices in the development of our own creation process. Let’s take a step back from focusing on our end users and explore how we can build a system that better defines goals, streamlines communication, empowers stakeholders, emboldens designers, creates more thoughtful product, and solves business opportunities.

10-11 AM

Retail Activation on Climate Solutions

The Camp (Booth 56117-UL) As a retail shop, how can you leverage your community to act on climate change? Fortunately, the solutions are here and Protect Our Winters is ready to help. Come

INFORMATION ACCURATE AS OF JANUARY 25, 2018 AND SUBJECT TO CHANGE

SEE THE COLLABORATION AND ENTER TO WIN SOME GREAT GEAR FROM COTOPAXI® AND WIGWAM®

BOOTH #51081-UL

PRODUCT AVAILALBE EXCLUSIVELY AT COTOPAXI.COM

EVENTS & EDUCATION learn how retail leaders across Colorado are using their storefronts to support advocacy and climate solutions, ensuring a prosperous future for the outdoor industry. Moderator: Lindsay Bourgoine, Protect Our Winters.

Panelists: Christa Nenaber, Patagonia; Amy Dannwolf, Powder7; Jordan Sunshine, Evo Denver

11 AM

Darn Tough Vermont to serve Maple Bacon Creamees

(Booth 39021) Stop by Darn Tough Vermont’s booth for their Maple Bacon creamee machine! Darn Tough will be serving this must-try deliciousness from 11 a.m. until the goodness is gone!

10 AM

11 AM-12 PM

(Booth #24109-SL) Zuke’s is an all-natural dog treat company that has been based in the heart of the Colorado Rocky Mountains for the last 23 years. Stop by their booth and show them a picture of your adventure pup and you’ll take them home some free treat samples. If you sign up for their eNewsletter and follow them on Facebook and on Instagram, you’ll take home some great travel dog swag.

The Camp (Booth 56117-UL) Gen Z, millennials, Gen X— how do we bridge the gap between generations and cross-pollinate sound experiences in the outdoor industry? A common phrase used by our industry’s younger generations has been “we’re standing on the shoulders of giants,” so as our community grows and evolves, let’s learn from the experiences of our industry’s leading women, while infusing the industry with a diverse and fresh lens for future generations. All members of our outdoor community are invited and welcome to attend. Led by: Amanda Goad, BoldBrew and Jon Gureck, Coalition Snow

All Day Yappy Hour

10:30 AM

Q & A with Thru-hiker Liz Thomas

(Booth 21202-SL) Come meet Author Liz Thomas for a Q&A on thru-hiking and at the same time give back to a great organization. Liz will be talking about her 2017 National Outdoor AwardWinning Book Long Trails: Mastering the Art of the Thru-Hike. A $20 donation to the Partnership for the National Trails System (PNTS) gets you a signed copy of Long Trails, one hat from Crown Trails Headwear, Sunblock from Sawyer, and a 4-ounce bag of coffee from Triple Crown Coffee.

11 AM

Book Signing: Brittany & Frank Konsella, coauthors of Backcountry Ski & Snowboard Routes: Colorado (Booth 44104-UL) Brittany and Frank Konsella, professional skiers and founders of the popular 14erskiers.com website, will sign copies of their new book, Backcountry Ski & Snowboard Routes: Colorado. Their guide covers more than 100 routes on the Front Range, the San Juans, Sawatch Range, Elk Mountains, and more.

11 AM

adidas Outdoor Athlete Poster Signing

(Booth 42069-UL) Meet adidas Outdoor athletes and get a personalized signed poster.

76

Generation Everyone

11 AM-12 PM

Navigating the Preferred Chemicals Landscape to Find Performance Finishes

Trend + Design Center (Booth 1014-LL) Performance finishes are essential chemicals that deliver valuable performance benefits.

Outdoor industry brands are focused on how to identify the best available chemicals to make products. To accomplish this, independent, thirdparty assessments have become essential to identify preferred chemicals and promote their use.

Durable water repellent (DWR) performance finishes will be discussed as an example to show how the various assessments are applied to identify preferred chemicals. Come learn how to navigate the landscape of chemical selection to find performance finishes for your products. Speaker: Bob Buck, The Chemours Company 12-1 PM

Modern Merchandising in Outdoor Retail The Camp (Booth 56117-UL) As the modern outdoor retail experience continues to evolve, merchandising is more important than ever before. Join

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Jeanine Pesce from The Range for an interactive modern merchandising experience with a Q&A to follow.

pieces with the help of two outrageously cute baby goats. Stop by from 12-2 p.m. or 3-5 p.m. to meet them.

12 PM

1 PM

GSI Outdoors sells its MicroFlip 500 Insulated Bottle to benefit The Conservation Alliance (Booth 37081-UL) GSI Outdoors sells its MicroFlip 500 Insulated Bottle to benefit The Conservation Alliance.

12-1:30 PM

Get PLM Educated: 5 Things Before You Say “Yes” to PLM—A Lunch & Learn Seminar at Outdoor Retailer

Hyatt Regency Denver at Colorado Convention Center All active brands today need a Product Lifecycle Management (PLM) solution. But do you find yourself asking questions like, “How do I know if my company is PLM ready? What does my company need to know before we proceed? What obstacles do we need to consider?”

Whether you’re looking to drive growth or get your head above the data, it’s time to understand how this PLM process works.

Hear directly from industry experts who have implemented PLM and are now helping educate the industry by discussing five fundamental questions.

12-1:30 PM

OIA Industry Lunch Spring/Summer 2020 Trends: The Collective Consciousness and “Multi-use”

Hyatt Regency Denver at Colorado Convention Center Sustainable business practices are now a given in the outdoor industry, but there’s always room to grow. Grab lunch and learn about future trends and the corresponding sustainability considerations. Right now, most brands in the industry are preparing the products they’ll be selling in the third decade of this millennium. We find ourselves at a natural point to review how we plan for the big ideas of the 2020s. This session will cover social and style trends and color issues that are influencing products, with sustainability at the fore.

Box lunches will be firstcome, first-serve.

12 PM - 2 PM

“Meet Fisher + Baker (our baby goats)”

(Booth VO233) Fisher + Baker will launch a few new cashmere

Book Signing: Shawnté Salabert, author of Hiking the Pacific Crest Trail: Southern California (Booth 44104-UL) Los Angeles-based outdoorswoman and writer Shawnté Salabert signs copies of her new guide, Hiking the Pacific Crest Trail: Southern California.

Get the digs on section hiking the 940-mile stretch of PCT, from Campo to Tuolumne Meadows.

2-3 PM

Fall/Winter ’18 Active Direction: What’s New and Next for the Active Lifestyle

Hyatt Regency Denver at Colorado Convention Center Skimming the surface of all industries and cultures, a new type of cross-pollination in apparel and accessories emerges with comfort top of mind. Join The Doneger Group for a look at concept trends, including sociocultural influences and design inspirations.

This session will also break down what’s new and next for the active lifestyle in color, fabric, print, and pattern.

on the Amazon platform, this session is for you. It’s easy to get caught up in all the technical mumbo jumbo, so let’s cut to the chase of what and why.

With PRIME, Whole Foods, Alexa Echo, and more ways to get lost, find out real solutions on how to climb to the top and keep some controls. You don’t have to be an engineer to find the right balance for you and your store.

3 PM

Book Signing: Morgan Sjogren, author of The Best Bears Ears National Monument Hikes

(Booth 44104-UL) Learn about Bears Ears National Monument—one of the West’s most controversial pieces of public land—from a woman who has explored every inch.

Morgan Sjogren will sign copies of her new guidebook, The Best Bears Ears National Monument Hikes, new from Colorado Mountain Club Press.

3PM

KEEN Footwear Sale to Support Outdoor Alliance

(Booth 46081-UL) KEEN will be holding a shoe sale on select styles on Day 2 from 3 p.m. to 5 p.m. in which 100% of the proceeds will go to Outdoor Alliance in an effort to help preserve public lands.

2-3 PM

3:30 PM

Trend + Design Center (Booth 1014-LL) Taking our passions and professions seriously but taking ourselves a lot less seriously . . . as people, as brands. We’re handcuffed to budgets, shareholders, and society’s ever-changing standards as though we’re under constant scrutiny (because we are). Taking risks and exposing vulnerabilities are often desired but rarely acted upon in today’s corporate landscape, creating a vanilla horizon of blah and a dusty trail of uninspired. Are we not the industry built by dirtbags, non-conformists, and fringe anti-corporate hippies? Our industry could use an enema. There is freedom in irreverence.

Speaker: Jen Taylor, Brand Manager & Director of Creative Development at Mountain Khakis

(Booth 37104-UL) Celebrate POW and The Conservation Alliance while enjoying a frosty beer and entering for a chance to win gear from over 30 outdoor brands! $10 gets you a special Kleen Kanteen pint filled with beer and 10 raffle tickets. Each day the keg is tapped at 3:30, and the epic raffle begins shortly thereafter. If you don’t win Day 1, fear not! Your raffle tickets (and beer refills) carry over to Day 2 and 3.

All proceeds benefit POW and The Conservation Alliance.

Lighten (the F@!%) Up

2:30-3:30 PM

Amazon: The Cruel Reality Control

The Camp (Booth 56117-UL) If you want to know the truth behind why it’s so hard to control anything

Beer & Gear FUNdraiser

3:30 PM

Nikwax Fundraiser Party & Raffle to Benefit The Conservation Alliance

(Booth 34107-UL) Multibrand raffle and fundraiser to benefit The Conservation Alliance.

3:30-4:30 PM

Pioneering Outdoor Advocacy Through Social Media

Hyatt Regency Denver at Colorado Convention Center Join emerging leaders in the digital space as we

explore the impact and opportunities in using social media to drive the next generation of outdoor advocacy. Learn how to take action and become a powerful voice on relevant topics like public lands, climate change, diversity, and local community issues.

4 PM

Walls Workwear Happy Hour

(Booth 54117-UL) The Walls team will be celebrating the launch of a new line of workwear including some of the best pants in the workwear category.

4 PM

John Long Book Signing at adidas Outdoor

(Booth #42069-UL) American climber John Long will be signing copies of his new book, Stories from the Dirt, at the adidas Outdoor booth.

4 PM

Darn Tough Vermont’s Happy Hour

(Booth 39021) Join Darn Tough Vermont for their happy hour.

4 PM

KEEN Happy Hour Supporting Friends of Gold Butte (Booth 46081-UL) KEEN will be holding a happy hour from with a pint sale in which 100% of the proceeds will go to support the nonprofit “Friends of Gold Butte”. Friends of Gold Butte works to preserve the Gold Butte National Monument.

4 PM

Live art fundraising event at Outdoor Research happy hour

(Booth 44030-UL) Sarah Uhl, artist and activist, will be building a live mural in the Outdoor Research booth 44030 - UL during the Outdoor Retailer Tradeshow on January 25th and 26th. The mural, entitled “United for the Divide,” will be made up of 30 individual wood canvases that highlight the pertinence of the public lands (and the people behind them) within the Continental Divide Wilderness and Recreation Act. Each board will be for sale upon completion, with 100% of the sales benefiting the protection of public lands. Uhl and Outdoor Research have chosen Conservation Colorado as the beneficiary of the funds raised because of their organizing efforts to protect these lands.

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EVENTS & EDUCATION

4 PM

AceCamp Happy Hour (Booth 53080–UL) Stop by the AceCamp booth for Colorado’s finest Tommy Knocker beer.

4 PM

Stanley Happy Hour

(Booth 37105-UL) Join in on a happy hour benefiting Big City Mountaineers. There will be a sale of Adventure Steins while supplies last ($10). They’ll also have a limited edition Stanley + Pyramid Brewing Beer on tap for your enjoyment.

4 PM

Happy Hour with Maine Outdoor Brands (Booth 25220-SL) Jennifer Scism, Good To-Go’s chef and cofounder, will be cooking and sampling her latest creations.

4 PM

Books & Beer: Writing a New Chapter in Denver (Booth 39061-UL) Meet the authors and chat over a beer at the Falcon booth. We’ll have a keg and books to give away while supplies last!

4 PM

Mountain Hardwear Happy Hour

(Booth 44069) Mountain Hardwear invites you to join us for a pint at our new booth.

Free limited edition softtouch Mizu party cups to those who arrive on the early side.

4 PM

Women of Salomon Running Q&A with Cat Bradley, Courtney Dauwalter and Trail Sisters

(Booth 32120-UL) SAXX will be selling its underwear for $10 a pair from 4-6pm on the first two days of the show. All proceeds will go directly to Conservation Alliance.

(Booth 32031-UL) Join us for an intimate chat with the ladies of Salomon Running and Trail Sisters! Moderated

by Trail Sisters founder Gina Lucrezi, athletes including Western States champion Cat Bradley and Moab 240 winner Courtney Dauwalter will talk sport, life, nutrition and much, much more. Giveaways include Salomon footwear and hydration gear.

4 PM

4 PM

4PM

SAXX $10 Sale for Conservation Alliance

Happy Hour for the Boundary Waters Canoe Area

[Booth 36080-UL] Join Boundary Waters a for happy hour and a gear raffle as we learn about the threat of sulfide-ore copper mining on the edge of this beloved canoe-country wilderness and what we can do to help protect it.

Donations benefit the Campaign to Save the Boundary Waters.

Patagonia Public Lands Happy Hour to Benefit The Conservation Alliance (Booth 39105-UL) Make a donation and get a beer. Join Patagonia in our fight for public lands.

4 PM

MOB the M.O.B.

(Booth 25220-SL) MOB is hosting the crew from Good To-Go! While they’re giving away tasty samples of their food, MON is giving away fun

stuff from a number of Maine Outdoor Brands members!

4 PM

Happy Hour for the Boundary Waters Canoe Area

Learn hands-on how to carve feather sticks and notches and how to bow drill and win daily prizes from Helle Knives of Norway and Hults Bruk Swedish Axes.

(Booth 36080-UL) Join in for happy hour and a gear raffle as we learn about the threat of sulfide-ore copper mining on the edge of this beloved canoe-country wilderness and what we can do to help protect it.

Donations benefit the Campaign to Save the Boundary Waters.

4:30 PM

4:30 PM

(Booth 51128-UL) Curious about what it really means to do “business for good”? Join us for a “Steps Toward Sustainability” happy hour at the SOLE + ReCORK booth on Friday from 4:30-6pm. Hear lightning talks from B Corps and brands making environmentally sustainable choices in their businesses. Also hear from renowned big mountain skier, Chris Davenport, who will be highlighting his involvement with Protect Our Winters.

LEKI + Boa + Gloves + Beer = Happy Hour

(Booth 36031-UL) Join in on the celebration of a new partnership between LEKI and Boa! Join them both for a beer and get the first sneak peak at the new LEKI Boa Trigger Gloves.

4:30 PM

Bushcraft Knives & Axes Workshop

(Booth 53086-UL) Master the art of traditional tools with survival and bushcraft expert, Jason Hunt, owner of Campcraft Outdoors.

Networking at Luvmother for Zero Waste

Luvmother Apparel Meet and greet like minded folks for re-use and zero waste goals, with apps and drinks 4:30 PM

Steps Toward Sustainability

4:30 PM

Brims and Brews Benefit: Celebrating Colorado with POW

(Booth 44080-UL) Mountainsmith be selling artisan, CO-centric hats made by local Denver artist Katherine Homes.

Mountainsmith has partnered with Katherine to spread the love of Colorado, Mountainsmith, and the planet as a whole. Come by the Mountainsmith booth, have beer and help raise money for POW. 4:30 PM

adidas Outdoor Moscow Mule Happy Hour

(Booth 42069-UL) Join adidas Outdoor for a Moscow Mule Happy Hour at their booth.

4:30-6 PM

Dakota Grizzly Happy Hour

(Booth 46001) Dealers to Win custom made Dakota Grizzly Corn Hole Board - daily playoffs.

4:30-6 PM

Wyoming Mule Happy Hour

(Booth 51080-UL) Join Mountain Khakis in

THE MODERN OUTDOOR EXPERIENCE S T R E E T

L E V EL

OF

T H E

C O LORADO

C ONV ENTION

CENTER

At Venture Out, you’ll find a carefully crafted selection of brands that set themselves apart by combining the latest fashions and cultural influences with outdoor expressions. Come explore the brands on the forefront of the modern outdoor experience.

ALCHEMY EQUIPMENT

ICE ROVER

S'WELL BOTTLE

BAMBU OUTDOOR

JEREMIAH

SANUK

BLUE PLANET EYEWEAR

LANDER

SHWOOD EYEWEAR

CAKE

LEMS SHOES

SNOW PEAK

CORBEAUX

LOCALLY GROWN CLOTHING CO.

SOCKSMITH DESIGN

CORKCICLE

LUVMOTHER

SPEAQUA SOUND CO.

COTOPAXI

MALOJA

SUNSKI

DMOS COLLECTIVE

WOLFGANG MAN & BEAST

SYNERGY ORGANIC CLOTHING

DOUGHNUT

MOUNTAIN DESIGNS

TAYLOR VINTAGE

DUCKWORTH

NANGA

TENKARA ROD CO.

FAHERTY

ONE MAN OUTERWEAR / MIA MELON

TENTREE

FELLER

PARKS PROJECT

TETON BROS.

FISHER + BAKER

MOXIE AND MOSS

TOPO DESIGNS

FLOWFOLD

PROOF EYEWEAR

VIVOBAREFOOT

GOOD TO-GO

REDEW AB

WOLF AND GRIZZLY

GREEN GOO

RUMPL

WOOLRICH FOOTWEAR

List as of December 18, 2017

And don’t miss the RANGER Station—forward thinking, trend education

PHOTO BY ALI INAY ON UNSPLASH

and the community hub at Venture Out.

EVENTS & EDUCATION their booth for “Wyoming Mule” drinks in handbranded mugs in partnership with Wyoming Whiskey, Ugly Mugz and Conservation Colorado. $10 donations earn a mug + drink. $20 donations earn a mug + drink + MK gift card. Benefits MK Fund partner, Conservation Colorado.

4:30-6 PM

How Digital Natives are Winning in a PostAmazonian World + Happy Hour

The Camp (Booth 56117-UL) Amazon has most traditional brands and retailers scrambling for a new business model. But digital natives have always lived in this world. Learn how some of the most successful digital native brands and retailers have thrived, and even seen explosive growth by doing things Amazon can’t.

Whether you’re a manufacturer, e-commerce pure play, or traditional brick & mortar retailer, this new generation of digital native upstarts offers lessons for everyone. Enjoy FREE beer from Sierra Nevada and great conversations!

5 PM

Pints for Public Lands Happy Hour

(Booth 39105-UL) Join Patagonia and The Conservation Alliance for happy hour and raise a pint for public lands. We will be pouring Patagonia Provisions Long Root Ale in commemorative pints from MiiR for a $5 donation.

7-9 PM

Fashion Show

Red Rocks Amphitheatre Outdoor Retailer + Snow Show is partnering with Icelantic’s Winter on the Rocks to bring the Fashion Show to Red Rocks Amphitheatre on night 2. The event will kick off with the Fashion Show featuring DJ Matt Cassidy, followed by JAUZ and Mac Miller. The theme of the Outdoor Retailer + Snow Show Fashion Show is The Whole Mountain— celebrating the outdoor and snow communities coming together.

JANUARY 27

7-9 AM

An Industry Reimagined: A Conversation with Donna Carpenter, CEO of Burton; Sally McCoy, former CEO of CamelBak; and Jerry Stritzke, CEO of REI Co-op

Four Seasons Ballroom, Colorado Convention Center The active-outdoor industries are at the leading-edge of prioritizing workplace equity that accelerates women’s leadership as a strategic business imperative.

Camber Outdoors’ four panelists are at different places in their journey as individuals and business leaders. Camber Outdoors’ Keynote will provide a forum for them to share with other leaders and influencers their Learn insights, lessons learned, and progress under the Camber Outdoors CEO Pledge that was launched three years ago. Presented by Camber Outdoors.

9 AM

Wool Appreciation Course presented

by The Woolmark

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With the heart of a champion and by switching to Stöckli skis.

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(MR 108) Join in on a 45-minute presentation designed to broaden your knowledge and understanding of wool’s technical abilities and why it is the ultimate performance fiber.

9 AM

Sunday Afternoons and SheJumps Trucker Sale

(Booth 53085-UL) We are partnering with SheJumps, a fantastic charity that strives to increase the participation of women and girls in outdoor activities. We will be selling brand new designs from our extremely popular Artist Series Truckers.

Hats are $10 each, and SheJumps will receive 100% of the proceeds.

9 AM

Refill your water bottle

(Booth 53021-UL) Refill your water bottle and save plastic bottles from landfills! Dansko will have a FloWater Refill Station at our booth and will be selling Mizu/ Dansko water bottles for $10, with the profits to be donated to the Nature Conservancy. FloWater’s 7x Advanced Purification provides water that’s free

of impurities, and will keep you hydrated during the show.

9AM

Chill Angel lavender eye pillows for the Humane Society

(Booth 28101-SL) For a $10.00 donation you can receive a soothing lavender-filled merino wool eye pillow and support the Humane Society.

While supplies last.

9 AM

Hand-Branded Mug by “Ugly Mugz”

(Booth 51080-UL) Swing by the Mountain Khakis booth for your hand-branded mug compliments of “Ugly Mugz”.

Made in USA. $10 donation benefits MK Fund partner, Conservation Colorado. While supplies last.

9 AM

Sea to Summit Sale to Benefit The Conservation Alliance

(Booth 49074-UL) Sea to Summit will be selling its popular Pocket Towel and Traveling Light Ultra-Sil Duffle Bag to benefit The Conservation Alliance.

9 AM

Mountain Dress Code Wardrobe Update

(Booth 51080-UL) Outfit your look in the Mountain Khakis booth.

MK apparel will be available for purchase in their booth on Saturday and Sunday. There’s even a dressing room. While supplies last (it goes fast).

Benefits MK Fund partner, Conservation Colorado.

9 AM

Ruffwear Gear Sale to Benefit The Conservation Alliance

(Booth 42066-UL) Ruffwear sells its Wildlands Bowl, Wildlands Leash and Aira Blanket to benefit The Conservation Alliance. Great gear for your best friend.

9 AM

Nau Sale to Benefit The Conservation Alliance (Booth 46040-UL) Nau is selling assorted styles for men and women to benefit The Conservation Alliance.

9 AM

DUER Jean Hour

(Booth VO322-SL) DUER will be giving away a pair of jeans on the hour throughout all of the

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EVENTS & EDUCATION show. When you hear the siren, get to the booth, and get ready to show them your moves.

9 AM

Toad&Co. Sale to Benefit The Conservation Alliance

(Booth 42054-UL) Toad&Co. is selling assorted styles of men’s and women’s tops to benefit The Conservation Alliance.

9 AM

Kahtoola Kanteen MICROspikes® and NANOspikes® Traction Sale to Benefit The Conservation Alliance

(Booth 3461-UL) Kahtoola will sell its Kanteen MICROspikes and NANOspikes Traction to benefit The Conservation Alliance.

9 AM

Farm to Feet Bears Ears Sock Sale to Benefit The Conservation Alliance (Booth 53117-UL) Farm to Feet sells its Bears Ears Hiker 1/2 crew lightweight sock to benefit The Conservation Alliance.

9 AM

to the Colorado Avalanche Information Center.

(Booth 51086-UL) Chaos all day hat sale for SOS Outreach, Anthony Youth Initiatives and Sofia goes to Worlds!

9 AM

Chaos Headwear Sale for Nonprofits

9 AM

Eagle Creek Cargo Hauler Duffel Sale

(Booth 44021-UL) Annual Cargo Hauler Duffel 60L on sale for $40 to benefit Adventure Travel Conservation Fund (ATCF).

9 AM

Big Agnes Sale to benefit SOS Outreach

(Booth 39070-UL) Select jackets and other assorted products on sale for 50-60% off, while supplies last. Procedes go to benefit SOS Outreach, the non-profit that uses outdoor activity to mentor at-risk youth.

9 AM

Osprey Pack Sale

(Booth 37065-UL) Osprey is selling two new F18 packs while supplies last! The Mutant 22 alpine climbing pack and the Arcane Large Top Zip lifestyle pack for $40.

Proceeds will be donated

Muck Boot and Kuju Coffee hour

(Booth 54152-UL) Start off your day with a cup of Kuju Coffee, hosted by the Original Muck Boot Company.

9 AM

Direct Alpine Giveaways & Pro Deals

(Booth 27130-SL) Be the first to experience Direct Alpine’s line of technical apparel, made in Europe since 1997 and debuting in North America at the OR + Snow Show.

Daily giveaways of the Denali and Belay Jackets, packable insulation for year-round use in the mountains, plus attendee pro deals.

9 AM

Direct Alpine Giveaways & Pro Deals

(Booth 27130-SL) Standout in the sea of sameness! Be the first to experience Direct Alpine’s line of technical apparel, made in Europe since 1997 and debuting in North America at the OR + Snow Show. Daily giveaways of the Denali and

Belay Jackets, packable insulation for year-round use in the mountains, plus attendee pro deals.

9 AM

Osprey Crane Game to Benefit the Colorado Avalanche Information Center

(Booth 37065-UL) Swing by Osprey and try your hand at the arcade classic Crane Game.

For $1 donation to the Colorado Avalanche Information Center, you get a shot at driving the crane and scooping up one of many prizes including product from Osprey and partner brands.

9 AM

Swiss Advance Multitool Sale to Benefit Dry Bones Denver Charity

(Booth 53086-UL) Purchase a limited edition, engraved Crono N5 multitool for $20 (retail $48). Weighing under 1.5oz., the Crono N5 packs 15 individual tools into a micro-thin design, suitable for camping or everyday carry. All proceeds benefit Dry Bones, a local nonprofit serving youth and young adults

experiencing homelessness in Denver.

10 AM

Giesswein Black Sheep Happy Hour and Shoe Donation to Media and Dealers (Booth 56146-UL) In support of one of our favorite Maine charities, the Good Shepherd Food Bank, a $20 donation puts you in a pair of Giesswein boiled wool slippers.

10 AM

All Day Yappy Hour

(Booth #24109-SL) Zuke’s is an all-natural dog treat company that has been based in the heart of the Colorado Rocky Mountains for the last 23 years. Stop by their booth and show them a picture of your adventure pup and you’ll take them home some free treat samples. If you sign up for their eNewsletter and follow them on Facebook and on Instagram, you’ll take home some great travel dog swag.

10-11 AM

Indigenous Connections: Re-envisioning

Recreation and Public Lands Preservation to Incorporate First Nation Values and Traditions

The Camp (Booth 56117-UL) Join in a discussion with Native American recreation leaders on how the industry can better partner with indigenous peoples. According to Navajo tribal member and Natives Outdoors founder Len Necefer, “Combining forces between indigenous tribes and the outdoor industry is the strongest potential partnership we have to protect public lands, revitalize the health and cultures of native peoples, and address barriers to outdoor access.” A panel will discuss recognizing the role of Native Americans in the protection of public lands and also an indigenous approach to outdoor recreation.

Moderator: Annette McGivney, BACKPACKER Southwest Editor and the author of the new book Pure Land.

You know no boundaries.

Adventure calls and you answer.

Whether you are a backcountry enthusiast, a hard-core climber, a trail busting adventure seeker, or a run junky, Atlas is there to keep you

EVENTS & EDUCATION

10-11 AM

Internships Support Diversity, Equity, and Inclusion in the Outdoor Industry

Hyatt Regency Denver at Colorado Convention Center This panel discussion between Patagonia, a former Patagonia intern, the Bureau of Land Management (BLM), and Greening Youth will discuss Patagonia’s hiring strategies, successes, and challenges. Come learn how businesses can use internships as an introduction to the outdoor industry and about the variety of careers that exist within the outdoor space.

10-11 AM

Talking Story About Design

Trend + Design Center (Booth 1014-LL) Design is a collaborative process. We are in an era where no one person holds all the knowledge of a product. Sharing expertise is critical to growth and development of the field. Conversations with

designers about their path and philosophy provide insights into what it takes to be successful.

Speaker: Sam Ward, Struktur Event

11 AM

Darn Tough Vermont to serve Maple Bacon Creamees

(Booth 39021) Stop by Darn Tough Vermont’s booth for their Maple Bacon creamee machine! Darn Tough will be serving this must-try deliciousness from 11 a.m. until the goodness is gone!

11 AM-12 PM

Allyship 101

RANGER Station (Booth VO129-SL) Allyship 101 explores the relationship between the outdoors and social justice. Through an in-depth discussion, we’ll examine our individual impact on creating a more equitable and inclusive outdoors from both a personal and professional standpoint.

11 AM-12 PM

Resolve Any Conflict In 4 Simple Steps

The Camp (Booth 56117-UL) Win over any difficult customer, end workplace conflict, and build stronger, confident relationships with this simple, expert strategy that works EVERY TIME. 12-1 PM

buyer and seller.

12 PM - 2 PM

“Meet Fisher + Baker (our baby goats)”

(Booth VO233) Fisher + Baker will launch a few new cashmere pieces with the help of two outrageously cute baby goats. Stop by from noon-2 p.m. or 3-5 p.m. to meet them.

The Visual Formula Behind Merchandising

The Camp (Booth 56117-UL) Long walls are valuable retail real estate and need to be broken up to promote your merchandise and provide a focal point for the consumer.

Learn strategies to segment your walls as well as how to tell multiple stories with some handson product play! Robin Enright Salcido is the founder of Merchandising Matters (merchandisingmattersnow.com) which provides visual merchandising support and training to retailers and brands. Salcido’s goal is to guide organizations and individuals to the kind of creativity that enhances the emotional connection between

12-1:30 PM

OIA INDUSTRY LUNCH The Next Wave of Outdoorist: The Importance of Growing Outdoor Communities on College Campuses

Hyatt Regency Denver at Colorado Convention Center Come to the OIA Industry Lunch for a meaningful discussion centered on the importance of the outdoors and its contribution to a healthy campus community that ultimately creates a healthy outdoor industry community. Hear from the perspectives of two different schools, Southern Utah University and Texas Woman’s University,

about how they have embraced bringing an outdoor culture to their campuses and the impact it has had on students and the greater community.

Box lunches will be firstcome, first-serve.

1:30-2:30 PM

Captivating & Marketing to the Millennial Customer

The Camp (Booth 56117-UL) Millennials, with their vast purchasing power and social media influence, have caused seismic shifts in the way marketers engage with their audiences. This group communicates, learns, socializes, and shops through ever-evolving digital pathways and technologies thanks to the proliferation of social media. They are desensitized to traditional advertising, which means that typical display ads, and advertising through print, TV, and radio, are no longer effective at cutting through clutter.

Those brands that understand millennial shopping behavior, embrace their consumers’ storytelling power, and harness cus-

tomer-created content are going to win. Speaker: Andrew Higgins 2-3 PM

Biomimicry: 3.8 billion years of Research and Development

Trend + Design Center (Booth 1014-LL) Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest of the planet, but instead complement it. This session will give an overview of what biomimicry is, provide a “checklist” that encompasses the deep patterns that all of nature follows, and provide real-life examples of designs that use nature as an inspiration that will spark your imagination to what the future could be like. Speaker: Cynthia Fishman, AIA | NCARB | LEED AP | Fitwel Ambassador

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EVENTS & EDUCATION 2-3 PM

Corralling Your Product Process

Hyatt Regency Denver at Colorado Convention Center Recent survey findings profiling soft goods and hardgoods product management in specialty industries (outdoor, bike, ski, etc.) have indicated that understanding, defining, and managing new product processes are key to the success of product managers. This presentation will review the research, discuss some simple visual tools that can be used to define and document your product process, and look at a few ways that different soft goods and hardgoods companies have applied these tools.

experiential presentation will feature leaders in the industry describing how their “tools”— i.e., their assets and their strengths—are part and parcel of building a new future for the industry.

lines on the 13ers and 14ers, new from Colorado Mountain Club Press.

2:30-3:30 PM

(Booth 34107-UL) Multibrand raffle and fundraiser to benefit The Conservation Alliance.

It’s Time to Thrive, Not Just Survive

The Camp (Booth 56117-UL) Find five simple hacks to grow your business in the age of Amazon. Join our panel of industry experts as they explore five simple tactics that will help your business not just survive but thrive in the age of Amazon.

Panelists include: Scott Ohsman, The Cairn Co.; Colin Moynihan, Uncle Dan’s Outfitters; Marc Sherman, The Gear Exchange; Jay Getzel, Mountainsmith 3 PM

2-3 PM

Our Tools: A New Vision for the Future of Outdoor

RANGER Station (Booth VO129-SL) Inspired by Audre Lorde’s quote “the master’s tools will never dismantle the master’s house,” this

Book Signing: Jon Kedrowski, author of Classic Colorado Ski Descents

(Booth 44104-UL) Ski mountaineer Jon Kedrowski will sign copies of his guidebook, Classic Colorado Ski Descents, featuring 70 of the best

Check

3:30 PM

Nikwax Fundraiser Party & Raffle to Benefit The Conservation Alliance

3:30-4:30 PM

Strategies to Control Product Sales and Position for Omnichannel Growth

Hyatt Regency Denver at Colorado Convention Center As omnichannel buyer behavior changes and competition gets fiercer than ever, retailers must shift the way they manage products across their selling channels.

Data fuels these decisions and makes it possible to create a cohesive strategy. In this session, attendees will learn how to strengthen crosschannel sales by implementing the right policies, as well as pricing, promotion, and enforcement strategies to maximize growth.

3:30-4:30 PM

Maine Outdoor Brands members!

The Camp (Booth 56117-UL) As the retail environment and outdoor community evolves, so must everyday business practices.

Join us as we share lessons learned from female executives who are building innovative, inclusive businesses and workforces. Come ready to hear some hard truths and uplifting stories and leave with strategies to engage with current and future customers and community to create a more unifying and relevant experience. All members of our outdoor community are invited and welcome to attend. Panelists: Deanne Buck, Camber Outdoors; Georgina Miranda, She Ventures; Jen Gurecki, Coalition Snow; Amanda Goad, BoldBrew

4 PM

4 PM

(Booth 44030) Sarah Uhl, artist and activist, will be building a live mural in the Outdoor Research booth during the Outdoor Retailer Tradeshow on January 25th and 26th. The mural, entitled “United

When Women Lead: Part 2

MOB the M.O.B.

(Booth 25220-SL) MOB is hosting the crew from Good To Go! While they’re giving away tasty samples of their food, MON is giving away fun stuff from a number of

Happy Hour with Maine Outdoor Brands (Booth 25220-SL) Jennifer Scism, Good To-Go’s chef and cofounder, will be cooking and sampling her latest creations.

4 PM

KEEN Happy Hour Supporting Friends of Gold Butte

(Booth 46081-UL) KEEN will be holding a happy hour from with a pint sale in which 100% of the proceeds will go to support the nonprofit “Friends of Gold Butte”. Friends of Gold Butte works to preserve the Gold Butte National Monument.

4 PM

Live art fundraising event at Outdoor Research happy hour

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for the Divide,” will be made up of 30 individual wood canvases that highlight the pertinence of the public lands (and the people behind them) within the Continental Divide Wilderness and Recreation Act. Each board will be for sale upon completion, with 100% of the sales benefiting the protection of public lands. Uhl and Outdoor Research have chosen Conservation Colorado as the beneficiary of the funds raised because of their organizing efforts to protect these lands.

4:30 PM

Fourpoints Bar/ Relish Studio COBA Happy Hour

(Booth 21206-SL) The Colorado Outdoor Business Alliance unites business leaders from across Colorado’s outdoor recreation economy and emerging industries to conserve and protect access to our public lands. Join advocates Fourpoints Bar and Relish Studio, alongside other COBA members, to share a beverage and a vision for business and conservation in 2018.

EVENTS & EDUCATION 4:30 PM

Patchtastic Happy Hour Hosted by Noso Patches, She Jumps & Skhoop

(Booth 24236-SL) Noso Patches, SheJumps, and Skhoop are hosting a patchdazzled happy hour. Stop by for a beer, and patch up a snag in your gear with Noso and Skhoop. Your support helps SheJumps to get more women and girls to reach their highest potential through outdoor adventures and education.

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4:30 PM

Bushcraft Knives & Axes Workshop

(Booth 53086-UL) Master the art of traditional tools with survival and bushcraft expert, Jason Hunt, owner of Campcraft Outdoors.

Learn hands-on how to carve feather sticks and notches and how to bow drill and win daily prizes from Helle Knives of Norway and Hults Bruk Swedish Axes.

LAKE TENQUILLE, BC PHOTO / AARON BLATT

Performance Leather Footwear Gloves Tech

4:30-6 PM

When Women Lead Happy Hour

www.pittards.com

Booth 30089-UL

Tivoli Brewing Backcountry Hunters & Anglers invites you to join in for beers, bands, and a backcountry olympics that will be sure to bring a bit of pain and plenty of laughs to the hundreds of public land owners that descend upon Tivoloi Brewing for BHA’s Backcountry Olympics at Outdoor Retailer. See

Ruffwear Gear Sale to Benefit The Conservation Alliance

(Booth 42066-UL) Ruffwear sells its Wildlands Bowl, Wildlands Leash and Aira Blanket to benefit The Conservation Alliance. Great gear for your best friend.

9 AM

Mountain Dress Code Wardrobe Update

Refill your water bottle

(Booth 53021-UL) Refill your water bottle and save plastic bottles from landfills! Dansko will have a FloWater Refill Station at our booth and will be selling Mizu/ Dansko water bottles for $10, with the profits to be donated to the Nature Conservancy. FloWater’s 7x Advanced Purification provides water that’s free of impurities, and will keep you hydrated during the show.

9 AM

Sunday Afternoons and SheJumps Trucker Sale (Booth 53085-UL) We are partnering with SheJumps, a fantastic charity that strives to

increase the participation of women and girls in outdoor activities. We will be selling brand new designs from our extremely popular Artist Series Truckers.

Hats are $10 each, and SheJumps will receive 100% of the proceeds.

10-11 AM

Jim Baird & History Channel’s “Alone”: How Wilderness Travel Taught Him Survival

The Camp (Booth 56117-UL) After surviving on northern Vancouver Island for 75 days for History Channel’s self-shot survival reality series ‘Alone,’ Jim Baird, along with his brother Ted, outlasted six other teams to come home with a cash prize of $500,000. With a background in remote wilderness travel, While on the show, Jim completed an eight-day backpacking trek and built a canoe and paddles using only a tarp and knife. They survived on everything from fish, to wild mushrooms, to whatever they could scrape off the bottom of a rock. In this presentation, Jim Baird will speak about his journey on ‘Alone’ and will share the survival lessons he learned along the way. He will also shed light on his journey in the outdoor industry as a fulltime adventurer, content creator, and influencer for more than three years.

10 AM

All Day Yappy Hour

(Booth #24109-SL) Zuke’s is an all-natural dog treat company that has been based in the heart of the Colorado Rocky Mountains for the last 23 years. Stop by their booth and show them a picture of your adventure pup and you’ll take them home some free treat samples. If you sign up for their eNewsletter and follow them on Facebook and on Instagram, you’ll take home some great travel dog swag.

11 AM–12 PM

Non-Profits: Using Influencers and Content Creation for Good

The Camp (Booth 56117-UL) In Non-Profits: Using Influencers and Content Creation for Good, we look at how nonprofits can build content with and utilize athletes/influencers to broaden and deepen their messaging and grow their community on social media and beyond. Sponsored by So Good Creative.

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9 AM

9 AM

Backcountry Olympics

PERFORMANCE INSOLE

(Booth 28101-SL) For a $10.00 donation you can receive a soothing lavender-filled merino wool eye pillow and support the Humane Society.

While supplies last.

4:30-6 PM

6 PM

Ultra PLUS

Chill Angel lavender eye pillows for the Humane Society

The Camp (Booth 56117-UL) Join us as we continue the When Women Lead conversation over drinks and high fives. You won’t want to miss the special treat we have in store for you.

(Booth 46001) Dealers to Win custom made Dakota Grizzly Corn Hole Board daily playoffs.

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JANUARY 28 9 AM

(Booth 51080-UL) Outfit your look in the Mountain Khakis booth.

MK apparel will be available for purchase in their booth. There’s even a dressing room. While supplies last (it goes fast).

Benefits MK Fund partner, Conservation Colorado.

Dakota Grizzly Happy Hour

+ STABILITY + COMFORT + PAIN RELIEF + PERFORMANCE

how your company stacks against other outdoor brands. Events include snowshoe races, mechanical bull riding competitions, and more!

12/6/17 11:57 AM

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winter wildlands alliance

backcountry film festival celebrating the human powered experience P R O U D L Y

P R E S E N T S

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|

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C E N T E R

Outdoor Retailer + Snow Show welcomes Backcountry Film Festival’s “Night of Stoke” to the Bellco.

The night's program features the Adventure Not War project founded by Stacy Bare to promote world peace and understanding through adventure.

Product Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies The Mountain Hardwear Denim Collection Reaching New Heights with Denim Engineering.

Designed for the those in the crowd who always push the boundaries, Mountain Hardwear’s

new denim collection marries versatility and functionality to create a new paradigm for

climbers at any elevation. CORDURA® Denim enhanced durability and wear-resistance and is the technical foundation for this

collection that performs equally well in the city or at the crag. The men’s and

The Mountain Hardwear Denim Collection – the new standard

for climbing – inspired authentic performance apparel.

Come see us to learn more! CORDURA® brand booth #54037-UL and Mountain Hardwear booth #44069.

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©2017 INVISTA. CORDURA® is a trademark of INVISTA for durable fabric. All other marks referenced herein are property of their respective owners.

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EDITORIAL

outdoorretailer.com

SHOW STAFF

EDITOR-IN-CHIEF

VP, GROUP SHOW DIRECTOR

khostetter@aimmedia.com

marisa.nicholson@outdoorretailer.com

EXECUTIVE EDITOR

SALES DIRECTOR

DEPUTY EDITOR

krista.dill@outdoorretailer.com

Kristin Hostetter Casey Lyons

Elisabeth Kwak-Hefferan ASSISTANT EDITOR

Marisa Nicholson Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

Kristen Kuchar

paul.dillman@outdoorretailer.com

CONTRIBUTORS

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/ OUTDOOR RETAILER MAGAZINE

kkuchar@aimmedia.com

Amelia Arvesen, Corey Buhay, Erme Catino, Kassondra Cloos, David Clucas, M.T. Elliott, Courtney Holden, Krista Karlson, Brigid Mander, Eric Smith, Morgan Tilton, Carolyn Webber, Ryan Wichelns INTERN

Spencer Cox

DESIGN & PHOTOGRAPHY ART DIRECTOR

Mike Leister DEPUTY ART DIRECTOR

Jackie McCaffrey

ASSOCIATE ART DIRECTOR

Giovanni Corrado Leone LEAD PHOTOGRAPHER

Louisa Albanese PHOTOGRAPHER

Lauren Danilek PRODUCTION GROUP PRODUCTION DIRECTOR

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor PREPRESS SPECIALIST

Idania Mentana SALES AND MARKETING GROUP PUBLISHER

Ryan Johnson

ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com ACCOUNT EXECUTIVE

Casey Rydzeski

casey.rydzeski@outdoorretailer.com SENIOR MARKETING DIRECTOR

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com MARKETING DIRECTOR

Sarah Langston

sarah.langston@outdoorretailer.com MARKETING COMMUNICATIONS SPECIALIST

Natalie Generalovich

natalie.generalovich@outdoorretailer.com SENIOR ART DIRECTOR

Raymond Kang

raymond.kang@outdoorretailer.com PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Sharon Houghton

BRAND DEVELOPMENT DIRECTOR

NATIONAL SALES MANAGER

larry.harrison@outdoorretailer.com

shoughton@aimmedia.com

Scott Monte

smonte@aimmedia.com 949-701-2040 ACCOUNT REPRESENTATIVE

Sharon Burson

sburson@aimmedia.com 970-485-0846 ACCOUNT REPRESENTATIVE EVENTS/BUSINESS DEVELOPMENT MANAGER

Rebecca Hayden Louzan rhaydenlouzan@aimmedia.com 781-635-6719 ACCOUNT REPRESENTATIVE

Larry Harrison

RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL RELATIONS MANAGER

Chris Sears

chris.sears@outdoorretailer.com SENIOR DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

Beth Prehn

julie.freedman@outdoorretailer.com

bprehn@aimmedia.com 303-253-6317

OPERATIONS MANAGER

ACCOUNT REPRESENTATIVE

nicole.tessier@outdoorretailer.com

Gregg Thayer

gthayer@aimmedia.com 303-817-7138

Nicole Tessier

OPERATIONS MANAGER

Kirsten Khoury

kirsten.khoury@outdoorretailer.com REGISTRATION OPERATIONS MANAGER

Copyright 2017 © Cruz Bay Publishing, Inc.

PRESIDENT & CEO

Andrew W. Clurman SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER

Michael Henry

CHIEF INNOVATION OFFICER & GENERAL MANAGER, OUTDOOR GROUP

Jonathan Dorn

VICE PRESIDENT, AUDIENCE DEVELOPMENT

Thomas Masterson

Kristen Novick

kristen.novick@emeraldexpo.com REGISTRATION OPERATIONS COORDINATOR

Kylie Sanders

kylie.sanders@emeraldexpo.com EVENTS OPERATIONS

Nicole Lessley

nicole.lessley@outdoorretailer.com

VICE PRESIDENT, CONTROLLER

SPONSORSHIP OPERATIONS

VICE PRESIDENT, RESEARCH

kristen.hartman@outdoorretailer.com

Joseph Cohen Kristy Kaus

HUMAN RESOURCES DIRECTOR

JoAnn Thomas AIM BOARD CHAIR

Kristen Hartman BILLING MANAGER

Sara Luckey

sara.luckey@outdoorretailer.com

Efrem Zimbalist III

CLASSIFIEDS

PHOTO © DAN HOLZ | OSPREY

BEST OF BOOTH

Re-Booth

With a newly designed, hyper-recycled space, KEEN brings the environment—and environmental values—indoors to the show floor.

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1. Come on in—an open floor plan draws the crowd. 2. Clark Kent isn’t the only one who uses a phone booth to transform into a superhero. KEEN won’t give you a cape for calling your reps, but they are handing out stickers. 3. It’s the little things. Or the big things—like this truck hood-turned-table.

Labels show off thoughtful design. 4. The booth’s most popular fixture does double duty drawing in visitors and showing off product.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

4 PHOTOS BY LOUISA ALBANESE

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t a show where environmental concerns are more elevated than usual, KEEN proves it can walk the walk. This year, the Portland-based shoemaker’s booth is composed of 100-percent reclaimed wood, recycled scaffolding, and a recycled fabric dome with images of trees and sky projected overhead, complete with rippling clouds and sporadic flares of lightning. “We’d reused our old booth so many times, we were reaching the point where we couldn’t use it any more,” said KEEN CMO Tyler Lamotte.

“So we had to take a look at how we could reuse those materials in a new way.” A more efficient design, which includes modular components from both KEEN’s headquarters and their mobile showrooms, reduced their freight needs from seven truckloads to one and a half (saving 3,495 miles of travel) and took 64 percent less time to assemble. The booth also contains a prominent nod to the company’s public lands and climate change agenda: Among groups of live saplings stands an upcycled phone booth—complete with a working line and book of legislators’ phone numbers and call scripts—aptly signed Call to Action.

Come Visit us BOOTH #53061

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CLASSIC GLOVE HERITAGE MEETS CUTTING EDGE DESIGN Built around Gordini’s revolutionary ERGOknit™ the Camber is the ultimate combination of Gordini’s six decades of crafting world-class gloves.

BOOTH 54117-UL

BOOTH: 49007-UL