Outdoor Retailer Winter 2018 Day 1

1 DAY

JA N UA RY 2 5 , 2 01 8

OUTDOOR RETAILER + SNOW SHOW

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Colorado

Preview the hottest apparel styles for slope, trail, and town.

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35

PEOPLE LOVE FEST

Merrell Magic hits the trails to find— and thank—its audience.

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FIRST LOOK

State outdoor recreation czars join forces to chart a course for the future.

New show, new gear, new exhibitors. Find it all inside.

Michael Snyder

Wyoming

Luis Benitez

Utah

PAGE

Domenic Bravo

North Carolina

Tom Adams

Ski and outdoor industries look for big sales and participation.

GEAR LOOK BOOK

POWERED BY SNEWS

DREAM TEAM David Knight

NEWS WHO’S IN?

Vermont

Rachel VandeVoort

Montana

Jon Snyder

Washington

Chris Havel

Oregon

The official publication of:

Introducing the next generation of outerwear from Walls. Tough year-round styles and weights to get you through all extreme conditions. BUILT smart. Work smart.

©WILLIAMSON-DICKIE MFG CO., LLC.

jackets. pants. shorts. shirts. hats. belts. bags. gloves.

1 DAY

JA N UA RY 2 5 , 2 01 8

OUTDOOR RETAILER + SNOW SHOW

10

Colorado

Preview the hottest apparel styles for slope, trail, and town.

PAGE

35

PEOPLE LOVE FEST

Merrell Magic hits the trails to find— and thank—its audience.

PAGE

26

FIRST LOOK

State outdoor recreation czars join forces to chart a course for the future.

New show, new gear, new exhibitors. Find it all inside.

Michael Snyder

Wyoming

Luis Benitez

Utah

PAGE

Domenic Bravo

North Carolina

Tom Adams

Ski and outdoor industries look for big sales and participation.

GEAR LOOK BOOK

POWERED BY SNEWS

DREAM TEAM David Knight

NEWS WHO’S IN?

Vermont

Rachel VandeVoort

Montana

Jon Snyder

Washington

Chris Havel

Oregon

The official publication of:

T O S C H E DU L E A N A P P O I N T M E N T, P L E A S E E M A I L I N F O @ K H O M BU . C O M

BORN IN ADVENTURE. RAISED IN THE CITY. Khombu’s Fall 2018 Collection: Stylish for the city, rugged for the mountains.

All seasons. All the time.

E X P E R I E NC E K H O M BU AT W I N T E R O R B O O T H 46151- U L

Official Aprés Ski Boot Provider to the U.S. Ski Team

CONTENTS

OUTDOOR RETAILER + SNOW SHOW

Day 1

“ F OR YEARS, I DON’T THINK OUR INDUSTRY DID A VERY GOOD JOB OF TALKING ECONOMICALLY. BUT NOW, WE’RE ALL TALKING THE SAME LANGUAGE OF DOLLARS AND CENTS.”

–RACHEL VANDEVOORT, DIRECTOR, MONTANA OFFICE OF OUTDOOR REC.

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NEWS

DEBUTS

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The show brings more than puffy-clad visitors to town— it also packs a major boost to Denver’s economy.

First-ever exhibitors add llama wool, loose leaf tea, shoe lights, and luxe sleepwear to the mix.

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The government isn’t fighting climate change, so the outdoor industry must.

Don’t miss a sleek avy pack, Goldilocks bindings, a lightweight ice axe, and 20 other top picks.

Taking Charge

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The Making of a Trade Show

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Go behind the scenes of setup day.

GEAR TRENDS

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Ski Apparel

Trim cuts, bold patterns, and insulated shells dominate the slopes.

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Lifestyle Apparel

Retro styling is back, along with sustainability cred and versatile designs.

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Snowboard Apparel

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Riders mellow out with muted colors and looser fits.

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Shells

Eco-friendly tech and proprietary membranes lead this season’s crop of outerwear.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Meet the New Kids

New Product Gallery

LOGISTICS

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Show Info & Maps

New venue, new questions.

Find out where to park, how to bring your dog, and all the other key intel here.

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Education & Events

Fill your calendar with educational seminars, can’t-miss events, and fun.

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And the Nominees Are...

Who will win the coveted Best of Booth Awards this show? We’re taking notes— and nominations.

PHOTOS BY LOUISA TK ALBANESE; COURTESY (3)

We’re in the Money

GUIDE.

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ATELIER- S pushes the boundaries of freeride for Another Best Day.

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NEWS

WHAT’S HAPPENING OUT THERE tk caption

The Show Boost

State and show officials hope that Outdoor Retailer shows will charge up the economy in Denver and beyond. BY M.T. ELLIOTT

PHOTO BY LAUREN DANILEK

L

AST YEAR’S ANNOUNCEMENT that Outdoor Retailer would move its trade shows to Denver from Salt Lake City raised high hopes in Colorado that the state’s new role would translate to a significant influx of cash. Denver’s effort to land the trade show was fueled in part by an expected boost in sales for hotels, restaurants, and attractions. So now that the red carpet is rolled out, officials are waiting to see how the economic reality measures up to projections—more than $100 million, according to organizers. (Final figures on the economic impact won't be quantified until the circus leaves town.)

An estimated 28,000 attendees will gather in Denver for each of the three-times-a-year shows, and many will be looking to take the test city for a spin. The combination of Outdoor Retailer and Snow Show also represents a reunification of sorts and gives the show a different feel, even for longtime showgoers—and that could serve as an extra incentive for new people to attend.

The new booths and three-level layout represent a

much larger January show that now rivals the size of the summer market.

“Our attendance in the past has been about 50,000 a year, and with the three shows a year coming to Denver, the expectations are for 85,000 visitors [annually],” said Marisa Nicholson, director of Outdoor Retailer.

Nicholson said the combined shows will bring an estimated $110 million to the city each year. The Snow Show was already held in Denver, but the new November Outdoor Retailer Winter Market will also include a lead-in show from Grassroots Outdoor Alliance. For perspective, the two Outdoor Retailer shows brought Salt Lake City roughly 45,000 annual visitors and $45 million in economic impact.

The work hard, play hard ethos of the industry also means visitors may stick around for nearby recreation. That shows up in the data as hotel rooms booked beyond the trade show's closure, Nicholson says, but measuring the spending from prolonged stays is harder to quantify if people leave Denver to visit other parts of the state. It's also an open

invitation for Colorado to bolster its reputation as a destination for outdoor recreation and entice visitors to come again.

City and state leaders will be looking for cultural impacts from the show as well. The trade show's peripheral conferences and events have taken a sharpened focus on environmental advocacy and political lobbying in recent years—issues that played a role in the show's relocation. The state's various outdoor voices now have a unified venue through which to coalesce around common issues like climate change.

“Colorado has long been a leader in recognition of and investment in the outdoor recreation economy,” said Amy Roberts, executive director of Outdoor Industry Association. “Having Outdoor Retailer in Denver only elevates that. Colorado and Governor Hickenlooper have also taken on climate change in the absence of leadership at the federal level.”

The show will also expand its relationship with the public through events like Friday's Winter on the Rocks fashion show at Red Rocks Amphitheatre and Saturday's Night of Stoke at Bellco Theatre.

In 2016, outdoor recreation in Colorado brought in $28 billion in revenue, with approximately $2 billion going to state and local taxes. One thing’s for sure: The addition of the trade shows certainly won't hurt that.

JANUARY 25, 2018 DAY 1

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NEWS

BACKPACKER Announces Editors’ Choice Awards The brand distributes its coveted prize today. BY THE DAILY STAFF

F

OR THE LAST SIX MONTHS—on mountains and in forests, through blazing sun and torrential rain—BACKPACKER’s testers put the newest crop of outdoor gear through the wringer with one goal in mind: choosing this year’s Editors’ Choice Awards, which represent the most innovative, best-performing gear the industry has to offer. The process culminated in a trip to New Zealand, where BACKPACKER staffers, led by Gear Editor Eli Bernstein, vetted the short list in the rainforest surrounding Mt. Taranaki and along the Whanganui River. The 12 products that emerged from the crowd feature a mix of forward-thinking design, eco-friendly technology, and updates on old favorites.

This year’s Editors’ Choice Awards mark a special milestone. “Twenty-five years ago, the BACKPACKER gear team launched an awards program that established a new benchmark for researching, testing, and reviewing the outdoor industry’s most innovative products,” said BACKPACKER Editor-inChief Dennis Lewon. “The Editors’ Choice Awards have earned the trust of readers and the respect of brands over the last two and a half decades, and they’re still the gold standard.”

To celebrate that history, BACKPACKER is adding a new award this year: The Editors’ Choice 25th Anniversary Hall of Fame award, given to products that have continually proven their performance and value, and rank as the best gear BACKPACKER has

seen over the past quarter-century. Hall of Fame winners will be announced throughout the year.

This morning, Lewon and Bernstein plan to kick off the show by personally presenting the awards to all of the recipients attending Outdoor Retailer + Snow Show.

THIS YEAR’S WINNERS LOWA Renegade GTX Mid (Hall of Fame) A classic hiking boot that provides superb stability, protection, and comfort Gregory Baltoro 65 / Deva 60 (Hall of Fame) The most comfortable packs for hauling big loads for long distances Garmin Oregon Series (Gold) A line of GPS devices that make backcountry navigation simple Darn Tough Hiker Boot Sock Cushion (Gold) The longest-lasting hiking sock we’ve ever used La Sportiva Trango Tower GTX A three-season mountaineering boot with the comfort of a hiker Tecnica Forge GTX The world’s first hiking boot with a moldable, customized fit Gossamer Gear Mariposa 60 An ultralight pack with intuitive organization options Helen Knows Best Extreme Weather Lip Balm Chapstick made for harsh conditions Fjällräven Abisko Trekking Tights Comfortable, durable hiking bottoms with a ton of stretch Jetboil JetGauge A small scale for measuring the fuel left in stove canisters Garmin VIRB 360 A durable, easy-to-use 360 camera GUPPYFRIEND Washing Bag (Green) A laundry bag that filters microfiber waste

INDUSTRY TREND TALK

Good news: The snowsports industry as a whole is growing.

Winter sport participation increased 5 percent during the 2016/2017 season, according to Snowsports Industries America (SIA), and snow gear sales are up 7.8 percent so far for 2017/2018, said NPD Group.

Snowskates (bindingless snowboard and skateboard hybrids) and skiboards (small skis sometimes called skates) outpaced the industry by selling at 150 and 110 percent, respectively, compared to last season. “It’s definitely not just a trend,” said the co-owner of both Hovland and Hotdish Snowskates.

“We’ve more than doubled every year

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

since we started [five years ago],” largely through demos at ski resorts and other outreach programs.

But brands don’t need to be on the bleeding edge to reap the benefits of expanding winter sports. Among the category-wide growth, freeskiing participation is up 16 percent and alpine touring gear is selling 52-percent faster than last year.

“We’re thrilled that our data shows the winter sports industry is thriving,” said Nick Sargent, SIA’s president.

But that growth doesn’t come without change in other areas. The alpine skiing population is getting older, according to the SIA report. Skiers

under the age of 44 decreased slightly from the 2015/2016 season, while skiers aged 45 and older increased as much as 4 percent over last year.

Simultaneously, the segment of snowboarders under the age of 17 grew during the same time period.

Alpine skiers are also getting whiter: Over the past three seasons, the percentage of white or Caucasian alpine skiers have increased from 63 percent to roughly 75 percent this year. In the same time period, ethnicity breakdowns for snowboarders and other activities has held steady.

But perhaps the best news was reserved for brick and mortar: Chain

and specialty snowsports shops’ $1.5 billion in sales still far outpace the $509 million sold through online platforms. Shop services like waxing, tuning, and building are also up 52 percent, according to NPD. So what is stopping people from participating in snowsports? Despite a constant stream of new outerwear products and technologies, poor weather is the excuse for 19 percent of respondents, while 17 percent complain that they simply have no one to go with, and another 17 percent cite age-related factors holding them back.

SIA plans to launch additional studies soon. –Ryan Wichelns

PHOTO BY LOUISA ALBANESE

Ski/board hybrids skyrocket, brick and mortar sales outpace online, and skiers are getting whiter.

©2018 Polartec, LLC. Polartec®, Polartec® Power Fill™ are registered trademarks of ©Polartec, LLC.

MAXIMUM WARMTH. SUSTAINABLE COMFORT. When it comes to package insulation design, it’s what’s on the inside that really counts. Polartec® Power Fill™ uses a proprietary bonding process that utilizes specialized hollow fibers to create thermal air pockets both around and inside the fibers themselves.

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NEWS

The Fight of Our Lives

Now that the government has stepped down from the fight for climate change, the industry’s role is clearer than ever. BY COREY BUHAY

I

N JULY OF 2017, President Trump pulled the U.S. out of the Paris climate agreement. Wednesday, a panel of six outdoor industry leaders gathered before an engaged crowd to outline the industry’s war plan. Panelists included representatives from SIA, OIA, Protect Our Winters, Stanley, and New Belgium Brewing.

The takeaway? The time to act is now, and this time, we mean it.

“As a ski industry, we have not been as forward thinking as we should be in terms of climate change,” said Chris Steincamp, representative for SIA. "There are a couple of brands pulling the weight, but we need to get more companies in the ski industry involved in this fight if we’re going to make progress.”

Partnership is a powerful thing. The outdoor industry is small. But, united, its influence is farreaching. Take Stanley for example, standing armin-arm with other brands and even competitors in a shared effort to affect change.

“Design is proprietary,” said Valerie Bone, Stanley’s director of corporate responsibility. “The things we sell are proprietary, but this work is neutral. It affects all of us equally.”

Contrary to popular belief, it’s not a losing proposition: With a six-month return on investment from adopting clean energy, and an overall increase in employee satisfaction and retention—and therefore in product yield and quality—after adopting workplace and environmental toxin regulations, factories end up on board and prices tend to even out, she said.

Even so, brands don't just need to take a look at their carbon output. Manufacturers throw a lot of weight when it comes to energy and water consumption, but true power lies not in supply chain control but in brand influence.

New Belgium Brewing (not an endemic outdoor brand, but a pretty entrenched one in this industry nonetheless) has been watching their carbon footprint for more than a decade.

“We had this realization that we could become net zero everything and it wouldn’t do much toward mitigating the crisis from an ecological standpoint,”

Panelists describe how the industry can act against climate change.

said Jenn Vernier, the company’s director of sustainability. “At that point we became committed to environmental advocacy. We started leveraging the impact of our brand.”

It’s not always a comfortable step to take.

While it’s easy to get behind shoo-in movements like sustainability or public lands advocacy, the international policy agreements necessary to address global climate are messy, and the traditionally somber messaging around climate change make it something less than a sexy marketing campaign.

But that’s an opportunity, not a deal-breaker.

Concrete calls to action and messages of hope and positivity are important, said Amy Roberts, executive director of OIA. But so is balance. POW executive director Mario Medina compared a relentlessly upbeat brand strategy to the optimistic friend you start to resent: “When half of California’s on fire or the industry

is really hurting, we can’t be fun and upbeat about that. We have to be realistic and empathetic.”

Brands should put their human values first, leverage trusted messengers like athletes to spread the word, and balance the realities of adaptation with optimism for a better future.

As for that political divisiveness of these issue?

Melina insisted that it’s not as prevalent as it seems.

Within the outdoor industry, retailers, athletes, guides, and recreationists are united in their desire to do something about climate change; after all, flooded coastal fishing spots, paltry snowfall, and— ultimately—shifting bottom lines are hard to ignore.

And the lost revenue from a few alienated consumers is nothing compared to losing an industry to sea level rise or the extinction of snow.

But enough with the somber messaging.

“Adaptation will have to occur, but the solutions and energy technologies are there,” Roberts said.

“Use those as a company “It’s not too late.”

THE COLOR OF MONEY

Brands and venture capitalists met yesterday to be the change they want to see in the industry. Made up of sustainability pros from brands, retailers, and suppliers, the Outdoor Industry Association’s Sustainability Working Group is a pre-competitive, collaborative group of peers working

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

together to make our industry’s products safer for people and the planet.

Safer Made's General Partner Marty Mulvihill opened the Convergence session with a message that was echoed throughout the afternoon. “I view our role in this ecosystem as a provider of capital but also a provider of chal-

lenges,” he said. The convergence allows companies to invest in the technologies that drive the industry forward. “This notion of working together and embracing these startups and their ideas is a great way to advance our collective community,” said Bob Buck with Chemours. Buck expressed

an idea that emerged throughout the session and dovetails with the overarching theme of collaboration: open innovation. “We’re willing to put our needs and wants and desires out there and allowing chemists everywhere to unleash their creative thinking on them,” he said. –Deb Williams

PHOTO BY LOUISA ALBANESE

Sustainability group connects eco-minded startups to cash.

A great lid has its perks.

A coffee system is only as good as its lid. So, we made a really, really good lid. One that is easy to carry, easy to clean, and completely leakproof.

What’s not to love?

Visit us at our booth to learn more.

SCENE

CAPTURING THE SHOW’S KEY MOMENTS

2

Show Time

Outdoor Retailer + Snow Show hadn’t officially started yet, but the floor was busy yesterday as workers transformed it into ground zero for all things winter sporting.

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1. Where there’s stoke, there’s fire. A worker uses a blowtorch to apply decals to the Dynastar booth 2. The sawdust flies as Greenspace’s Billy Roth operates some heavy machinery at KEEN. 3. Well, the tents aren’t going to smooth themselves. Jill Lewis with Cascade Designs wields the steam wand.

4. While everyone else’s display was still in boxes, Teen Koontz was putting the finishing touches on Parajumpers’s fuselage-themed booth. 5. Asuhhh, dude? The turf-covered digits at Sanuk’s booth spread some chill over the busy floor.

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PHOTOS BY LAUREN DANILEK (3); LOUISA ALBANESE (2)

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

©The Rockport Company, LLC. All rights reserved.

THERE’S WALKING. THEN THERE’S LET’S WALK. Outdoor Retailer FN PLATFORM Atlanta Shoe Market sales@rockport.com

SCENE HERO SHOT

Hoji Moly

Dynafit’s new boot flexes in style.

PHOTOS BY TK PHOTO BY LOUISA ALBANESE

The Dynafit Hoji Pro Tour (named after professional skier Eric “Hoji” Hjorleifson, who helped design it) is a boot that aims to be all things to all skiers. With an excellent range of motion for unfettered touring, no-compromise stiffness for full-tilt descents, plus a slick, one-flick, cable-based mechanism to switch modes, the Hoji joins a new class of boot that can do it all. [$799] #36112-UL

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#DarnTough

THE VERTICAL COLLECTION

WA R M U P T O

WINTER P O W E R U P W I T H N E W R E C H A R G E A B L E H A N D WA R M E R S AT B O O T H 2 4 1 4 2 - S L

R E C H A R G E A B L E H A N D WA R M E R S In addition to our refillable hand warmers, we’re introducing a new line of rechargeables that double as USB chargers. Keep your fingers toasty with 2-hour and 6-hour models and even charge your phone — whether you’re miles off the grid or enjoying a game on the gridiron.

Dream

NEWS FEATURE

Team

State outdoor recreation offices

P

LAYING OUTSIDE IS serious business. More and more state governments are getting organized to maximize their outdoor economies by establishing offices devoted to the business of recreation. As of this week, there are eight state offices and task forces: Utah, Colorado, Washington, Vermont, Wyoming, Montana, North Carolina, and Oregon. And for the first time, these individual leaders are all gathering together in the hopes of amplifying their impact.

It’s a new kind of cooperation. Even though some of those states might seem to be competing for the same visitors and money—like Oregon and Washington or

to achieve more together.

Colorado and Utah—the leaders of these offices met yesterday with delegations of industry leaders from their states for the first-ever Outdoor Recreation Industry Confluence. They swapped best practices and identified common goals, hoping to benefit from an across-the-board interest in all things outdoors.

The delegation heads to Washington, D.C. later this week to meet with their federal counterparts.

“This is a moment of gravity,” says Luis Benitez, director of Colorado’s office of outdoor recreation, whose office organized this first summit. “It’s truly one of those historical things.”

Directors of these offices have worked to establish new education tracks at their state colleges and universities, align business and nonprofit leaders from different sectors of the industry, lobby and secure funding for maintenance of recreation assets, and

BY KASSONDRA CLOOS

recruit businesses to their states by using outdoor recreation as a main draw. We asked them about their priorities, the significance of the Confluence, and where these offices fit in with the national conversation about the business of recreation.

SETTING THE AGENDA Jon Snyder, outdoor recreation and economic development policy advisor to Washington Gov. Jay Inslee: It’s possible for people to really care deeply about some natural wild piece of land they’ve never been to, but it’s so much easier if someone has actually set foot on that land and recreated there. And that’s where recreation done right can have this great cycle where people do it, experience the benefits of being out-

PHOTOS BY LOUISA ALBANESE

h.

join forces

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

From left: Tom Adams, Utah; Domenic Bravo, Wyoming; Chris Havel, Oregon; David Knight, North Carolina; Luis Benitez, Colorado; Rachel VandeVoort, Montana; Michael Snyder, Vermont; Jon Snyder, Washington

doors, and then they’re more interested in supporting it politically and financially. That creates opportunities for more jobs. It’s a nice, virtuous cycle if you get it right.

Chris Havel, associate director of the Office of Outdoor Recreation within the Oregon Parks and Recreation Department: We want to establish the broadest possible purpose for convening an office of this sort, one that transcends economics and includes policy goals for access, public participation, resource stewardship, and long-range planning. We want it to lead to increasing the benefits of outdoor rec for individuals and communities—health and well-being, sense of family cohesion, improved economics, and quality of life for communities.

“ We need to show that outdoor recreation is its own industry. We definitely impact and influence pretty much every other business.”

Jon Snyder: Public land is a big one. There are a lot of small policies and bills that have the potential for big impact, but public land, in general, is a big priority for us. In Washington State, we have not passed our capital budget from last year, which means about $150 million of outdoor recreation projects are hanging in the balance. Support for public land and national parks and monuments is really strong here, but how much money are we putting into that?

David Knight, director of North Carolina’s Outdoor Recreation Industry Office: It’s a little premature to figure out our goals [this is Knight’s first week on the job], but one of the first things I’d like to do is set up an advisory council. I want to figure out goals and metrics. We can certainly learn from what other states have done so far with their offices, and hear from experts and economic developers in the field, and get to know the folks working in this realm nationwide. Establishing

this office shows a strong commitment by the state to really focus on supporting and expanding the current industry in North Carolina, as well as expanding with other businesses inside and out of the outdoor industry.

IDENTIFYING CHALLENGES Jon Snyder: Outdoor businesses have an eye to the future. Who’s going to be owning boats 20 years from now? Who’s going to be fly-fishing? Who’s going to be climbing and biking? They have concerns about that.

Michael Snyder, Commission of Vermont Forests, Parks, and Recreation: What no one’s arguing anymore is the need for us to take care of these places.

We have an impact on them when we use them, and that conversation is huge. But we’ve got to build a structure that has a long-term funding mechanism for the environment. [Hunters and anglers pay excise taxes on gear to support fish and wildlife agencies, and hikers and campers don’t.] We have to talk about the elephants in the room, and this is one of them.

Ten or 15 years ago, I don’t think “pay to play” would have worked. No way. But the conversation is being had now. I don’t think we’re ready to do it, but it’s certainly part of the dialogue this fall.

Domenic Bravo, administrator of Wyoming’s Outdoor Recreation Office and State Parks: I think it’s going to be very critical that these offices figure out how to be multidisciplinary [and connect all the aspects of the industry, including hunting and shooting sports].

Perception is everything. I’m trying to make sure my office is attending various trade shows across the spectrum, including this show and SHOT Show.

COMING TOGETHER Rachel VandeVoort, director of Montana’s Office of Outdoor Recreation: All of us meeting together really signifies a time when we’re standing up and verbalizing the needs of this economy. The creation of

our state offices is just one more indicator that this economy is taking a step forward to be more nationally heard. For years, I don’t think our industry did a very good job of talking economically. Now, we’re all speaking in the same language of dollars and cents.

Jon Snyder: It’s sometimes easy to get in a bubble of your own city or your own state, and not have outside perspective. There are lots of smart people working on these issues, and [the Confluence] is a good opportunity to talk to them and bounce ideas back and forth. Sometimes, I feel like I have a part-time job consulting other states looking to start their own outdoor recreation offices.

Tom Adams, director of Utah’s Office of Outdoor Recreation: We have a super-strong industry. Look at OIA’s numbers—$887 billion each year. But this industry operates on a pretty slim margin compared to oil, gas, and pharmaceuticals. We need to show that we’re our own industry, that we definitely impact and influence pretty much every other business. [This industry] is where we live. Although Utah and Colorado in a lot of ways are competitive, Utah started the first outdoor recreation office and then the former director basically gave his playbook to Luis [Benitez]. I’m glad we’re taking this first step toward becoming truly organized as group of outdoor industry professionals and offices of outdoor recreation.

Benitez: Our hope is to create an overall platform for the industry, specific things we can agree upon.

When we go forward at other future summits, and other states get added to the Confluence, this document will be ratified every single time. We won’t go back to the drawing board, but we’ll revise and ask what states see missing.

Michael Snyder: I think we could learn a lot from states who have more urban centers about how to make access to the outdoors more diverse. Equality is a raw issue here. Gear is expensive, travel is expensive. We’re serious about making this accessible to all kinds of folks.

JANUARY 25, 2018 DAY 1

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NEWS

Question of the

Day

If President Donald Trump were to do a winter sport, which one would it be?

“Is there one where you just blow stuff up?

I feel like I’ll insult other sports. Maybe snowmobiling.

It’s really fast, and there’s gas involved.”

–Jenna Kuklinski, marketing manager for Nikita and Bonfire

“Snowmobiling. I see him just cruising through the land he’s about to sell off.”

–Tom Hammond, CEO of Adventure Marketing Group

“Aprés. I think he’d be sitting in a yurt at Deer Valley, drinking $100 champagne with his wife.”

–Elizabeth Bennett, sales & design for True Grit and Dylan Preferred not to be photographed

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PHOTOS BY LAUREN DANILEK

“Probably a belly flop, or a polar flop.

Or just ‘downhill.’ Doesn’t matter which sport.”

–Jay Jones, VP of Home State Apparel

The laws of gravity don’t apply to everyone.

There’s more to this story. 360° More. Experience it at booth #54037-UL. ©2017 INVISTA. CORDURA® is a trademark of INVISTA for durable fabrics.

Live.Climb.Repeat.

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Now 45% lighter.

Visit the BD booth to see our innovative climbing equipment. BOOTH #32009-UL

Q&A

5 Questions for…

Kevin Fedarko & Peter McBride

Author & Author/Photographer

tramway that would deliver 10,000 people a day to the bottom of the canyon. To the south and north, there are uranium and water claims being sought after. And to the west, perhaps the most disturbing, is an invasion of helicopter air tours with 300 to 500 flights a day flying below the rim that directly disturb nature within the park. a PM We saw evidence of older threats, too, including Marble Canyon Dam [an abandoned dam project from the 1940s that today sits within the park’s boundaries] and areas previously damaged by mining, from which you couldn’t even drink the water—which of course is so vital when you’re traversing the desert.

We think we know these landscapes, but we don’t know them very well.

PHOTO BY PETER MCBRIDE

In 2015, Kevin Fedarko (above left) and Peter McBride set out to thru-hike more than 700 miles across the entire length of the Grand Canyon to raise awareness about the threats facing one of the nation’s most iconic national parks. The expedition resulted in a feature for National Geographic and a nationwide speaking tour. Much of the Grand Canyon is federally protected within the national park, but fast-growing mining and tourism operations threaten the wilderness just beyond its borders. It’s an unfortunate preview of what could become of Utah lands that recently lost their national monument status under the Trump administration. Fedarko, an award-winning travel writer and part-time Grand Canyon river guide, and McBride, who won praise for his three years documenting the length of the Colorado River through photography, film, and writing, have come to Outdoor Retailer to rally the industry against a surge of encroachment on the nation’s public lands.

1. EVEN BEFORE PROTECTIONS FOR PUBLIC LANDS WERE REVOKED IN UTAH, OUR NATIONAL PARKS HAVE BEEN UNDER PRESSURE. WHAT ARE SOME OF YOUR TOP CONCERNS? a KEVIN FEDARKO On a broad level, I see tension between two impulses— to protect the environment and to monetize natural resources. Those two forces are opposed to one another within almost every unit in the national park system. It’s part of what drew us to the Grand Canyon.

That park is a microcosm of those tensions. a PETER MCBRIDE A big issue that gets overlooked is how our national parks are being threatened by [extractive and tourism industries on] the lands that surround them.

2. WHAT EVIDENCE DID YOU SEE OF THAT ON YOUR EXPEDITION? a KF Grand Canyon, in particular, faces harm on all four sides. To the east, there’s an effort to build a

3. HOW CAN WE CONFRONT THESE CHALLENGES TO OUR NATIONAL PARKS AND PUBLIC LANDS? DO WE NEED NEW RULES IN THE PARKS? a PM We haven’t framed it as new rules. It’s more about driving the public to appreciate these places, so that they’re not just coming for 25 minutes, having a champagne breakfast at the bottom of the canyon, and checking off a bucket list. We don’t expect everyone to go hike 700 miles, but you can enjoy, appreciate, and connect to these places without all the developments and luxuries. We’re looking to build awareness with books, films, and speaking tours of our experience.

4. IS THERE A LARGER ISSUE AT PLAY OF SOCIETY WANTING TO SPEED THROUGH LIFE AND CHECK OFF BUCKET LISTS, INCLUDING IN THE OUTDOORS? a PM I think there’s some truth to that. We’ve seen evidence of it in these areas of natural beauty that are easy to get to. They get flooded on social media with photos and videos and then get flooded by people looking for an easy bucket list check. a KF That’s one aspect of our national parks that doesn’t get a lot of attention. These places aren’t

Chow for Conservation See Fedarko and McBride speak at the Conservation Alliance Breakfast tomorrow from 7 to 9 a.m. at the Hyatt Centennial Ballroom.

just repositories of natural beauty; they represent areas to disconnect and slow down. It astonishes me that our parks aren’t more revered.

And it astonishes me that we find ourselves having to fight over their protection every year, whether it’s from automobiles in Yosemite, snowmobiles in Yellowstone, or helicopters in Grand Canyon. a PM We’ve become too disconnected to the natural world and its resources, coddled by our comforts. The story of the Colorado River is emblematic of that. In my lifetime, it has dried up completely in areas.

5. IN DECEMBER, PRESIDENT TRUMP ANNOUNCED HE WAS SHRINKING BEAR EARS AND GRAND STAIRCASEESCALANTE NATIONAL MONUMENTS IN UTAH. THOSE POLITICS PLAYED A ROLE IN MOVING OUTDOOR RETAILER FROM UTAH TO COLORADO. WHAT WILL BE YOUR CALL TO ACTION AT THE CONSERVATION ALLIANCE BREAKFAST? a KF We all need to be aware that there is a well-organized, wellfinanced attack on our public lands.

This is an effort that has been building steam for decades. The industry has to organize to stop it.

It will require as much energy and passion as the other side is putting into it. If we fail, the industry won’t have the real estate for its gear to be used. That’s a direct threat to the bottom line to every company that has a booth at Outdoor Retailer. a PM Many of us are already fighting this, but it needs to become part of our business plans. We need to become the stewards of our public lands. Originally, the steward was the federal government, but now, unfortunately, that isn’t the case.

–David Clucas JANUARY 25, 2018 DAY 1

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Q&A

5 Questions for…

Kimberly Barrett

Program Coordinator, cityWILD

and emotional learning and a workforce development program.

We go through everything from building healthy relationships with supervisors to developing cohesive team dynamics. My goal is to encourage our students to develop their own connections to the outdoors.

3. AMONG A NUMBER OF OTHER ROLES, YOU’VE WORKED AS A FISHERIES TECHNICIAN AT YELLOWSTONE. DID ANY LESSONS FROM THAT EXPERIENCE CARRY OVER TO YOUR CURRENT JOB? a Yes! It might not seem like they connect—I’m not getting up at 4 a.m. to hop on a boat and drive around Yellowstone Lake all day— but there, I knew what it felt like to experience discrimination and microagressions [actions that unconsciously express prejudice].

I hold multiple marginalized identities, like being black and being a woman, and I know what it feels like to be treated differently depending on whether I was wearing my uniform or not. To do my work at cityWILD authentically, and to ask my students to come outdoors with me, I need to know what it feels like to experience it the way they do.

I also use all of my background in ecology here. Environmental racism [in which marginalized communities suffer more from pollution/environmental harms] is a real thing, and folks of color are disproportionally affected by environmental issues. It’s important for our communities and my youth to be empowered with science.

2. WHY DOES IT MAKE SENSE TO COMBINE LIFE SKILLS AND OUTDOOR EXPERIENCES IN THE SAME PROGRAM? a Having just an outdoor program is really leaving out a lot of

4. ONE OF THE PASSIONS LISTED ON YOUR STAFF BIO IS REPRESENTATION FOR PEOPLE OF COLOR IN THE OUTDOORS. WHAT DOES THAT MEAN TO YOU? a It’s visibility in every sense of the

Kimberly Barrett traces the roots of her career as a scientist and outdoor educator back to before she was born: “My family is from Jamaica, and I grew up having a deep sense of love and appreciation for the outdoors. My ancestral connections, my connection to my family, and to food, fishing, wildlife, and being outdoors, fueled all the different facets of my career.” The common theme of a path that spans everything from fish surveys at Yellowstone to teaching wilderness survival is her love for community-based natural resource projects. Here, she talks holistic outdoor education, representation for people of color, and how the outdoor industry can help fix its diversity problem.

1. TELL US ABOUT CITYWILD: WHO DO YOU SERVE? WHAT ARE YOUR GOALS? a We provide free outdoor programming for culturally and ethnically diverse middle schooland high school-aged youth in northeast Denver. Our goals are to uplift and to empower the youth.

We do multiday and single-day trips.

We lead hiking, camping, and rock climbing expeditions year-round.

We have a robust whitewater rafting program, too.

We also have an afterschool leadership development program that focuses on life skills and social

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

word. For me, it’s important to see folks who look like me doing things I like to do outdoors. When I’m with my family, we might be eating fish outdoors on the beach, enjoying music, laughing together. These are not things you usually see when you open up an outdoor magazine.

Career-wise, in basically all of the professional experiences that I’ve had, I’ve always been the only person of color. I want to make it easier for other folks of marginalized identities to say, “I saw Kim and she was outdoors. Maybe that means I can do it, too.”

5. WHAT SHOULD THE OUTDOOR INDUSTRY BE DOING—AND NOT DOING—TO INCREASE DIVERSITY? a In the effort to diversify ads, I’m seeing a lot of tokenizing: having that token black person or brown person wearing the gear.

I don’t think that’s helpful. What are the ways that you can honestly represent the outdoors that are fair and just? That starts with realizing that people of color are complex. You have to understand where we’re coming from, and what our stories are. When we look at America’s environmental history, we tend to think of people like John Muir, Gifford Pinchot, and Rachel Carson. We’re not thinking of all of the indigenous folks who cared for this land, or of the Buffalo soldiers, or Frederick Douglass and Harriet Tubman.

In order to have representation that’s fair, you have to have us in the room. That means not just having focus groups; that means creating genuine relationships and compensating people for their labor. There are a lot of folks who consult (like me) and are available to be a part of the process.

When you’re trying to create an ad that feels real, and you have folks who hold those identities in the room—and they’re the ones producing it—you’ll end up with content that’s equitable.

–Elisabeth Kwak-Hefferan

PHOTO BY KIMBERLY BARRETT

connections that need to be made. One of our frameworks is experiential education, the idea of learning by doing and having our full support. Also positive youth development—it’s important to come from a place of abundance with our youth [and recognize] that they’re whole people. The idea is that nature is our mentor and teacher, and a lot of what we go through in life, we can see those same systems playing out in nature.

Q&A

5 Questions for…

Sue Harvey-Brown

Director of Consumer Experience Marketing, Merrell

1. HOW ARE TODAY’S OUTDOOR MARKETING CAMPAIGNS SHIFTING FOCUS? DO CONSUMERS CARE ABOUT MORE THAN JUST PRODUCT? a It’s less about pushing product and more about the authentic content, culture, and storytelling. While we believe thoughtful design and performance are key, consumers want to engage with brands they admire and respect, and with whom they share common values. It all depends on the individual, but in

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general consumers are looking for brands that are approachable, transparent, and add value to their lives. Some of the questions they may ask themselves include: “Does the brand share the same values?

Does it support causes that are important to me? Does it provide helpful how-tos and knowledge?

Does it inspire and/or entertain me?” The product (quality, fit, style, value, etc.) is crucial, but so is what you stand for as a brand.

3. WHAT ARE SOME OF THE BEST RESPONSES YOU’VE HEARD? a There are so many wonderful stories, and I don’t want to spoil what we are releasing with BACKPACKER in March. I did have the honor of interviewing one PCT thru-hiker who brought me to tears because of how he articulated what hiking the trail and his trail family has meant to him. The words he used to describe the contrast between technology and work and the simplicity of nature and the trail were so profound. The trail brought him a lot of therapy and clarity.

Connecting with the high school students volunteering for the Student Conservation Association at Mt. Rainier was also a highlight.

Each of their backgrounds, “whys” for volunteering, and experiences

on the trail were so different. One had a love for the outdoors and his mother suggested he volunteer for SCA. Another had never hiked or volunteered before. He had just completed his junior year of high school. While he was playing video games, he felt that he had done nothing to make a difference in his four years of high school and decided that he would volunteer for the SCA. None of the students knew each other, but still made the selfless choice to dedicate two weeks of their summer vacation to work on the trails with strangers.

4. ARE THESE “REAL PEOPLE” STORIES IN MARKETING PLAYING BETTER WITH AUDIENCES TODAY VERSUS CELEBRITIES AND SUPERSTARS ENDORSING PRODUCT? a I think so. These people are approachable, they have day jobs and families, and because of that, they can be more relatable and inspiring to consumers. But it’s still a balance.

There are still athletic consumers who are very performance driven, and they look up to those at the top of their fields for inspiration.

A brand is a reflection of the people who work for it and represent it, so we don’t take that lightly.

Regardless of where they are on the performance scale, our ambassadors must be humble and kind human beings who make a difference in their sport or community.

5. WHAT DOES YOUR BRAND GET OUT OF THIS TYPE OF PROJECT? HOW ABOUT THE BROADER MARKET? a The actual campaign—meaning the sharing of the content we captured—doesn’t kick off until March, so we haven’t gotten direct feedback yet. But our intent is to share the stories to inspire others to get out on the trails more.

The more they get out on the trail, the more advocates we have for public lands. And for the broader audience, the stories of the people is what will resonate.

–David Clucas

PHOTO BY SUE HARVEY BROWN

What’s more important to today’s consumer—the product, or the story behind it? In a crowded outdoor market, the determining factor has increasingly come down to the brand’s background and what it stands for, says Sue Harvey-Brown. She has seen firsthand the power of brand storytelling in her 20 years at Wolverine Worldwide (Merrell’s parent company). That’s included five years as global marketing director for Patagonia Footwear (where sustainability and story were king), and her current role managing Merrell’s ambassadors, partnerships, and field marketing, where she comes in direct contact with the outdoor enthusiasts who drive the industry. Merrell’s latest campaign, Merrell Magic, is built around capturing and sharing their stories through an on-trail outreach program.

2. WHAT IS TRAIL MAGIC, AND HOW DID MERRELL INCLUDE SOME OF THOSE STORYTELLING CONCEPTS IN A NEW MARKETING STRATEGY BUILT AROUND IT? a Trail magic is a term people use for random acts of kindness on trails like the Appalachian and Pacific Crest Trails. For us it was celebrating the people – those who hike the trails as well as those who maintain them. We wanted to get their stories out there to inspire others to unplug and adventure and hike more—and to spread their own trail magic. So we went out on the trail to find them, and in partnership with BACKPACKER, captured their stories. On the PCT, we provided some trail magic of our own by suprising worn-out thru-hikers with a night in a nice hotel, taking them out for a meal, doing their laundry, and then putting them back on the trail where they left off. We also hosted a surprise pizza party for student volunteers working on the trails at Mt. Rainier National Park, and set up a lemonade stand in the middle of the Moab, Utah desert about a mile or two into a trail to give folks refreshment and hear their stories.

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cotton does the peak.

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NEWEXHIBITORS

MEET THE NEW KIDS ON THE BLOCK

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Insulation #22170-SL

Altiplano Insulation has been using 100 percent llama wool to produce “clothing for residents of the outdoors” for more than 20 years. The wool used is hand shorn, milled, and processed by the Aymara natives, who shear their llamas annually to gather the all-natural fibers. Llama wool has a naturally soft hand, will not mat or pill, and is hypoallergenic and resistant to UV light. It also has a high tensile strength, yet is completely biodegradable. Llamas have subsisted for centuries on the sparse forage that dominates west-central South America and require no supplemental feed or inputs, making llama wool a sustainable resource for textiles. Altiplano has an environmentally focused mission. They aim run a completely paperless business.

2. The Tea Spot #21337-SL The Tea Spot handcrafts whole-leaf teas and is the creater of Steepware, a line of tea mugs and pots

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with infusers—all designed to make loose leaf tea convenient and in some cases, portable. The company was founded in 2004 by Maria Uspenski, a cancer survivor who was drawn to whole-leaf tea during her recovery. Her message is simple and powerful: Tea in its freshest form renders premium flavor and unmatched health benefits. With a steadfast mission to foster health and wellness through tea, The Tea Spot donates 10 percent of all sales in kind to cancer and community wellness programs. To date, they have supported more than 100 organizations and touched more than 10,000 lives. The Tea Spot is a Colorado-based certified B Corp, and a woman-owned and -operated business.

3. Night Trek

Tactical Shoe Lights #57051-UL Night Trek Tactical Shoe Lights are ultralight and ultrabright lights that illuminate the path ahead for up to 30 feet and provide visibility from all sides by attaching onto your shoe. These rechargeable lights last three to five hours and only weigh

1.5 ounces each. The tough casing is water resistant, making it easy to take a hike or go out for a morning run while keeping your hands completely free. They attach right to the laces on your shoe, giving light to the path ahead, whether on a road, sidewalk, or trail. A rear-facing red tail light ups visibility for passing cars or trail users.

4. Chill Angel #28101-SL Chill Angel is the first luxury sleepwear company to use merino wool as a solution for sleep disruptions caused by changes in body temperature. The cozy jammies create a responsive thermal environment, resulting in noticeably improved sleep, according to the company. They rapidly dissipate heat and bring your body back to a neutral zone after a temperature spike. Additionally, merino’s moisture-absorbing properties eliminate the chill from sweat and efficiently transport moisture away from your skin. Brand founder Betsy Seaber was inspired to bring the power of performance wool to sleepwear after battling body temperature imbalances herself during breast cancer treatment in 2014. She now hopes to change the lives of women who face similar sleep disruption challenges.

CONTINUED ON PAGE 32

Descriptions are provided by the manu­facturers and edited for clarity and space.

PHOTOS BY COURTESY

1. Altiplano

Discover a whole new GORE-TEX® brand world

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BRAND

experience

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gore-tex.com

© 2017 W. L. Gore & Associates GmbH. GORE-TEX, Gore and designs are trademarks of W. L. Gore & Associates

NEW EXHIBITORS CONTINUED FROM PAGE 30

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5. Maine Outdoor Brands #25220-SL

6. Socksmith Design, Inc. #VO211-SL Socksmith founders Ellen and Eric Gil and Cassandra Aaron hate BS, also known as boring socks. Since 2007, the team has been designing a variety of creative novelty socks with a fresh and fun approach for men, women, and kids from their base in Santa Cruz, California. Socks are all reasonably priced—$10 for most men’s, $8 for most women’s, and just $5 for most of the kid’s socks (retail prices).

In 2017, Socksmith launched its first outdoor line, the Outlands Collection, with designs including raccoons, lanterns, squirrels, trees, bears, owls, and other nature-inspired designs. The company strives to create a functional and stylish cotton sock with a cushioned footbed and built-in arch support for outdoor enthusiasts. All designs are created by in-house artists.

PHOTOS BY COURTESY

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Founded in 2017, Maine Outdoor Brands (MOB) is an alliance of business leaders and entrepreneurs committed to sustainable economic development while advocating for increased participation in outdoor pursuits in Maine. With 35,000 square miles of pristine coastline, rugged mountains, and unspoiled wilderness in between, Maine is home to dozens of outdoor brands. MOB currently has 50 members, including familiar names like Old Town Canoe, Outside tv, and L.L.Bean, to relative newcomers like Good To-Go and Flowfold. Maine Outdoor Film Festival is also a proud member. In today’s competitive marketplace, fresh, innovative products from Maine can offer a competitive advantage to savvy retailers. The organization also strives to attract a younger workforce to the state and regularly post new job openings to the website.

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GEARTRENDS SKI APPAREL

TIGHTER BY A STRETCH

High-performance insulation brings shells closer to the body. BY M.T. ELLIOTT

Trim is In

The days of the super-baggy ski outfit might be coming to an end as younger consumers—both men and women—push for the performance and style benefits of closer-fitting garments. Several retailers noted that customers are getting more sophisticated about fit and looking for shells that are trim enough to allow good breathability while still being loose enough to fit an insulation layer underneath. Look for both stretch panels and outer fabrics that have some give.

Layer Down

Different regions have different approaches to insulation, but increasingly, the three-layer approach is saved for the harshest conditions. “Most people are in a two-layer system, with a good baselayer and a jacket with insulation bonded to the outer,” says Travis Newman, a buyer with Mountain Supply of Oregon in Bend.

On nearby Mt. Bachelor, “It can be rainy at the base and snowing at the top, so on most days skiers are wearing some sort of Gore-Tex.” He says especially among the high-output crowd, the midlayer is used for warmth only when stopped, which he attributes to a continued move to lighter clothing when it’s not too cold outside. One micro-trend that reinforces this are the bib and jacket systems that incorporate detachable vests, like those from Helly Hensen and Mountain Hardwear.

Look Book

PHOTOS BY COURTESY

Patterns and color blocking are often the aesthetic giveaway to distinguish between the North American and European brands.

Whether shop owners choose to embrace the bolder options reveal some of the regional differences in the U.S. A retailer in Vermont, away from the resorts, says his customers stayed loyal to solid navy and red. Meanwhile, in Alaska, a retailer says the creep of camo patterns into more apparel was a hit with her customers. On the brand side, The North Face has some tropical, floral patterns and some stylized camo patterns throughout its ski line (and other layers, too). Helly Hensen makes a couple of nods to the military style with horizontal flap pockets on some of its jackets.

CONTINUED ON PAGE 36

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

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1. 686 is setting a trend with its men’s and women’s Hydrastash Reservoir Insulated Jacket ($350), which holds a water bladder around the inside of the powder skirt. The connecting tube runs upright through the front of the jacket, behind insulation, to reduce the chance of water freezing inside. The jacket is seam taped and has a dedicated phone pocket.

JANUARY 25, 2018 DAY 1

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GEAR TRENDS SKI APPAREL

The Kids Are All Rad

Kids’ ski apparel goes heavy on features and brightens color palettes to draw attention to your little wizard. BY ERIC SMITH

CONTINUED FROM PAGE 36

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HILE ADULTS ARE LOOKING for a more muted palette, kids want to stand out with bolder tones, says Jacqueline Dearden, an apparel and accessories buyer at CD Ski & Sports in Fort Worth, Texas. “They are liking bright colors and anything ’80s or ’90s retro,” she says. “Girls are moving more into the stretch softshell pants to mirror their moms’, and boys are wearing bright pants and jackets.” Brands also continue to shrink down their adult gear into smaller sizes and include features like RECCO technology. “Instead of asking, ‘What’s your cheapest gear?’ parents now are asking, ‘What will keep my kid dry and warm all day?’” says John Wright, a buyer for Trollhaugen Ski Shop in Dresser, Wisconsin.

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Dare 2b’s Tusk II ($140) offers a full feature package, including detachable hood, adjustable cuffs, fixed snowskirt, and reflective detailing, all in a variety of bright colors that range from Bahama Blue to Vibrant Orange.

Boulder Gear’s Harper ($150) is loaded with features, including a 2-layer waterproof/breathable shell, adjustable wrist cuffs with internal Lycra wrist gaiters, a detachable hood with removable faux fur trim, and an internal waist gaiter.

Built with Helly Hansen’s Helly Tech Performance, the Jr. No Limits Pants ($150) are fully seam sealed, use PrimaLoft 80 insulation, and have an adjustable length and waist to accommodate a growing child or be handed down to a sibling.

Waterproof, breathable, and fully seam sealed, DryVent fabric with 5 percent elastane gives The North Face Lenado Pant ($130) the stretch and maneuverability that any young lady needs for the pipe, park, front side, or backcountry.

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3. Helly Hensen reconfigured its H2Flow ventilation system into a removable vest for greater versatility for the women’s Maroi Shell Jacket ($650).

4. Mountain Hardwear’s 3-layer hardshell CloudSeeker Bibs ($450) are air permeable with four-way stretch and include an integrated softshell vest and powder skirt.

5. Black Crows’s Ventus 3L Gore-Tex Light Pant ($480) uses lightweight but sturdy 70-denier face fabric with a Gore-Tex C-Knit backer, which reduces bulk while adding comfort.

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6. Outdoor Research Men’s Hemispheres Jacket ($600) offers mobility in a hard shell thanks to targeted panels of Gore-Tex Fabric with Stretch Technology. These honeycombed panels are easier to flex than other waterproof membranes and stretch about four times as far.

7. For its U.S. debut, Direct Alpine introduces the Guide Jacket ($360), a breathable hardshell cut closer to the body with a higher front hem for freer leg movement and a drop tail to keep out the elements.

8. Maloja’s Women’s Gustina ($199) is a breathable softshell for touring, with a stretchy three-layer fabric to block wind and a waterrepellant treatment. The fun print’s stars are reflective. On-the-fly features include a onepull hood adjustment and easy skins storage.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

2. For women, Picture’s Ticket Pants ($220) use a 2-layer waterproof/breathable membrane with a TPU coating to ward off the elements. The removable bib has stretchy side panels.

GEAR TRENDS LIFESTYLE APPAREL 2

TIME WARP

Lifestyle wear looks to the past for design inspiration while planning for the future with earth-friendly tech. BY COURTNEY HOLDEN 1

Versatile Vagabond

Brands are designing for warmer winters, global travel, and commuter comfort—sometimes all in the same garment, giving rise to the shirtjac, the new category mainstay. Down is on a diet, too. “Our winters have not been as cold, so we do a large amount of lighter-weight down,” says Geri Moore, clothing buyer for Hickory & Tweed in Armonk, New York. Travelers who live out of their carry-ons require stylish, go-anywhere pieces that deliver comfort and function. Look for stretch panels and oh-so-soft Tencel.

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Great Expectations

Trek Stephens, owner of The Toggery in Whitefish, Montana, notes that his customers rarely ask about a lifestyle product’s ecofriendly credentials anymore. “We all know brands are using sustainable production methods, so we don’t need to ask,” he says.

Look for a continued industry-wide commitment to reducing waste, such as using recycled wool, poly, and down, and new insulations that incorporate a larger portion of recycled materials.

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Retro Revival

The archives are open. This January, the category will present modern twists on classic pieces like anoraks, in part as a way to help millennial customers connect to a brand’s heritage. “People like it because it’s different,” says Bill Gaydosh, owner of Taos Mountain Outfitters in New Mexico. “For young people especially, these are patterns they’ve never seen before. And when you throw the term ‘vintage’ on top of it, they think it’s really cool.”

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2. The brushed woven terry of the women’s Ayla Pant ($100) from Mountain Hardwear offers comfort for cramped plane rides, while the extra-long bottom can easily be rolled when hitting the trail. And the Ayla does it all with old-school military flair.

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3. In the midweight women’s Redmond Jacket ($150), Picture foregoes standard waterproof treatments in favor of beeswax.

A synthetic sheepskin lining ups the vintage cool factor.

4. Pulling inspiration from Toad&Co’s Telluride, Colorado

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roots, the men’s Pile High Anorak ($149) is updated with a crossover neck and zippered side seam. The Pile High Sherpa fabric is made with 75-percent recycled polyester.

5. The men’s Kalaloch Reversible Shirt Jacket ($169) from Outdoor Research features the brand’s VerticalX insulation that promises loft, stretch, and moisture management.

6. Fjällräven’s Räven Padded Jacket ($330) relaunch is just as fashionable as when it was first introduced in the late 1970s. The new version features recycled polyester and organic cotton.

7. Made with a mix of merino and nylon, the Caitlin Dress ($129) from Aventura is cozy and quick drying, making it great for travel.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

1. OluKai’s Pumehana Hulu WP boots ($140) look fly with their waxed nubuck leather exterior, but with seam sealing for waterproof protection and a wool lining for warmth, they have brawn to match.

GEAR TRENDS SNOWBOARD APPAREL

STEALTH STYLE

Snowboard apparel gets a mellow palette and a looser fit, proving even showboats don’t have to look flashy. BY KRISTA KARLSON

Back to Basics

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A few years ago, the sun’s glare wasn’t the only bright thing on the slopes. Vibrant colors dominated snowboard outerwear, with some riders even wearing head-to-toe neon. But subtle tones are making a comeback. “Our customers are gravitating towards muted colors like tan and gray in their jackets,” says Aileen Chellis of Flatlander’s Ski & Snowboard in Mission, Kansas. Also keep an eye out for camouflage and earth tones. That’s the trend up top, but on bottom, colors still dominate. “Our customers like to brighten their jackets with solid-colored pants,” says Julie Rosica of Ski Barn in Paramus, New Jersey. What do these statement pants have in common? “Anything but black,” Rosica says.

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Loosey Goosey

While it might seem like flipping a coin is the best way to determine whether riders prefer baggy or slim pants in any given year, Tom Nichols of Nichols Ski & Snowboard in Dearborn, Michigan, thinks the coin landed baggy-side-up this year. “A lot of people are coming into the store saying, ‘I can’t do my tricks in tight pants,’” he says. Cargo-style pants and roomy jackets allow greater range of motion that put the “free” in freestyle.

Hidden Hoods

Big hoods can be handy, but sometimes they just get in the way.

“Not everyone wants a hood flapping around behind them while riding,” says Jill Townley of Summit Ski & Sports in Pagosa Springs, Colorado. Instead, customers are looking for hoods that either tuck into the jacket or zip off completely.

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1. 686 takes flannel to the next level with the Woodland Insulated Jacket ($240), which has a DWR-treated woven outer shell, a waterproof/breathable membrane, and a removable hood.

2. Earth, wind, and fire mix colors in the retro adidas BB Snowbreaker Jacket ($150), a DWR-treated, polyester plainweave pullover with a kangaroo pocket and stowaway hood.

6

3. The Thirty Two TM Pant ($200) is ready for the extremes.

The fleece zonal warming panel on the butt keeps riders cozy, while the adjustable waistband and reinforced inseam allow freedom of movement when it’s time to go big.

4. Think ninja with the Thirty Two Women’s 4TS Marina Jacket

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

($110). The softshell is made of 8 percent stretch fabric.

5. The polyester adidas Flanders Bib ($200) gives the pop of color riders are looking for, while the loose fit and bellowed knee construction allow for increased range of motion.

6. Sophisticated yet subtle, the Ride Ravenna Jacket ($269) has 60 grams of synthetic insulation that makes it warm enough for a full day on the mountain. The long style keeps snow out of unwanted places.

7. Style and comfort merge seamlessly in Ride’s cargo-style Phinney Pant ($159), which uses a laminated polyester shell and thigh vents to give riders breathability and ventilation without compromised water resistance.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

4

Wear More. Wash Less

®

Polygiene Stays Fresh Technology

“Polygiene odor control allows me to wear the top multiple mornings before washing.”

– Outside, October 2017

Polygiene Saves Time

WASH LESS. TIME. WASH LESS.SAVE SAVE TIME

The less you wash the more free-time you gain to do the things you enjoy.

AVERAGES BASED ON 392 LOADS OF LAUNDRY PER YEAR: LOADS SKIPPED FREE-TIME GAINED WATER SAVED per week

per year

per year ABOUT

3

8 000 LITERS

Skipping one load of laundry per week adds up to three days of free time per year.

The less you wash the more free time you gain to do the things you love.

Polygiene’s Stays Fresh Technology keeps garments fresh and wearable longer, saving you time, money and energy associated with repeated washing.

Based on natural silver salt made from 100% recycled silver, Polygiene is permanently applied to each product, allowing you to Stay Fresh and feel confident.

Skipping one load of laundry per week adds up to three days of free time over the course of one year—less washing means more time to live your life and pursue your passions.

Wear More. Wash Less

®

# polygienestaysfresh # wearmorewashless polygiene.com

GEAR TRENDS SHELLS 1. adidas Outdoor sources its recycled polyester straight from the ocean. The Swift Parley 2-Layer jacket ($139), for both men and women, is made from 100-percent recycled polyester, and has an elastic hood and adjustable hem.

GREEN MACHINE

Just two years ago, we were talking about the first-ever PFC-free shells and DWR. Now, ditching greenhouse gases is no longer the exception. BY KASSONDRA CLOOS

Eco Awareness

Membrane Game

Though Gore-Tex’s reputation is hard to beat as one of the few “ingredient brands” customers know by name, more brands are creating their own proprietary waterproofing processes, and customers are cool with that. “Gore-Tex doesn’t seem to be as necessary,” says Cindy Croft Napier, sales manager at Idaho Mountain Trading in Idaho Falls. “People are more open to other brands’ proprietary laminates. They do ask for Gore-Tex,” she says, “but not as much as they used to.”

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CONTINUED ON PAGE 44

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

You’d think for a secret society, we’d be better at keeping secrets.

A S A S K I I N D U S T R Y I N S I D E R , Y O U ’ V E E A R N E D H O N O R A R Y S TAT U S I N T H E C O L L E C T I V E .

M A K E I T O F F I C I A L— V I S I T U S AT B O O T H 4 2 1 1 9 - U L T O C L A I M Y O U R P A S S .

VALID FOR THE REST OF THE 2017-18 SEASON AVAILABLE ON-SITE AT SHOW ONLY

PROUD PARTNER OF

NEW 17 | 18

NEW 17 | 18

PHOTOS BY COURTESY

Shells this season are more eco-friendly than ever, with more brands offering recycled polyester and PFC-free DWR as the main attraction rather than a higherpriced sideshow. Retailers around the U.S. say that, unlike with lifestyle apparel, customers haven’t quite figured out they can demand this in their shells, so teaching them the benefits for the environment may be a wise move throughout this year. Why? Eco-friendliness becomes a selling point once customers are aware of it. “It’s a good story to tell, absolutely,” says Ashley Hoff, manager of The Ski Chalet in Niles, Ohio. “It’s great for the brand to have that [option], but there are just so many things a customer is looking for when they’re buying a jacket,” and usually, what it’s made from isn’t top of mind.

GEAR TRENDS SHELLS

Midlayer Madness

Retailers cite a strong demand for lightweight insulation. BY M.T. ELLIOTT

CONTINUED FROM PAGE 42

T

he start of snow season triggers a run on active layers—typically made of wool, fleece, or feathers with a face fabric to break the wind.

Customers buy them for their versatility—on the mountain and off.

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2. Flylow’s Cooper Jacket ($450) is built with The Perm, its proprietary stretchy, waterproof/breathable nylon fabric. The Cooper has five pockets, plus long pit zippers, and a helmet-compatible hood.

3. Fjällräven’s Keb Touring Jacket ($330) and Trouser ($250) use G-1000 Eco, a stretchy fabric made from organic cotton and recycled polyester, and are reinforced in the shoulders, back, seat, knees, ankles, and lower legs. Both pieces are coated in PFC-free DWR and are available for both men and women.

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4. Strafe has redesigned its best-selling Cham Jacket ($499) with the backcountry skier in mind. Recon 3L fabric—nylon face with a polyester backing—is waterproof and has four-way stretch. Chamois fleece lines the hood and the chin guard for a soft feel against the skin. Seamless shoulders are pack friendly.

5. Mountain Khakis enters raingear with the PVC-free Rainmaker Jacket ($140), a technical shell disguised as lifestyle apparel. A polyester lining offers insulation, while snap pockets give the jacket a more urban look.

The Tiago Down Sweater ($180) for women from Big Agnes can fend off the elements with a wind- and water-resistant nylon shell fabric over its 700-fill, water-repellent down.

The women’s Strafe Sunnyside Alpha Anorak ($269) uses body-mapped insulation and includes pit vents, a kangaroo pouch, and thumbhole cuffs.

Mammut’s Aconcagua ($189) marks its 20th year with some material updates. This year’s version combines four-way stretch fleece with lighter, elastic stretch panels on the sides and forearms to improved mobility.

PHOTOS BY COURTESY

3

PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2018 PRIMALOFT, INC.

FLIES LIKE A GOOSE New PrimaLoft® Insulation ThermoPlume® is the first 100% synthetic, blowable insulation. With the look and feel of down and the performance of PrimaLoft®, it’s the best of both worlds.

Snowsports Industries America

Snowsports Industries America

THEGALLERY HOT NEW PRODUCTS AT THE SHOW

1. Equipped with a thinner fiber that

traps more air, the Helly Hansen LifaLoft Hybrid Insulator Jacket will keep you warm without weighing you down. The fiber, developed with PrimaLoft, has inherent water repellency without the need for DWR treatment, making it ideal for yearround adventures in any conditions. [$185] #39006-UL hellyhansen.com

EDITORS’ PICK

1

2. EDITORS’ PICK Designed for

ambitious ski tourers with light loads, the Mammut Spindrift 14 pack provides ease of accessibility while on the move.

Equipped with a stowable speed ski attachment and trekking pole holder, there’s no need to take off this pack during transitions. The Spindrift has compartments for all avalanche safety equipment as well as an integrated helmet holder, crampon pocket, ice tool attachment, and water bottle holder. One of its unique features is an integrated wind jacket that pulls out of the hip pockets and can be put on without removing the pack. [$199] #36017-UL mammut.com

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3. EDITORS’ PICK The latest evolution

of Black Diamond’s Whippet, this two-piece Carbon Whippet features a removable steel pick, providing extra traction on high-consequence terrain.

The pick releases easily to become a lightweight, yet rugged two-piece pole with a carbon fiber lower and aluminum upper section. [$160] #32009-UL blackdiamondequipment.com

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4

PHOTOS BY COURTESY

EDITORS’ PICK

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4. From climbs to dayhikes, the Mountainsmith Descent is ideal for quick access. This camera pack keeps your DSLR poised to capture the shot and then quickly swings out of the way as you hustle on. [$120] #44080-UL mountainsmith.com 5. Offering downhill performance with

power, precision, and reliability, the Shift Binding from Atomic is a TUVcertified freeride binding with 13 DIN alpine heel and toe. The innovative toe design delivers complete functionality with the advantages of a tech binding for unrestricted movement while ascending with climbing skins or flat tracking. Its composite carbon construction makes it lightweight, allowing for aggressive downhill skiing, more efficient hiking, and longer days in the mountains. Shift will work with all modern ski boots on the market. [$650] #31005-UL atomic.com

Descriptions are provided by the manufacturers and edited for clarity and space.

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

BOOTH NUMBERS ARE CURRENT AS OF JAN. 17, 2018.

JANUARY 25, 2018 DAY 1

49

NEW PRODUCT GALLERY

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1. Designed with winter training in

mind, Icebreaker’s new Tech Trainer Hybrid series combines the brand’s most innovative technologies into a high-performance midlayer. It features hybrid construction with zoned woven overlay panels at the front and back for core warmth and protection. Airpermeable Pertex Quantum Air fabric adds breathability and optimal comfort in all conditions. [$190] #49097-UL icebreaker.com

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

2. Developed with the Alaska Mountaineering School, Farm to Feet’s Denali cold-weather sock is the product of decades of high-altitude mountaineering experience. The sock is 92 percent 22-micron American merino wool and suitable for all coldweather pursuits. [$30] #53117-UL farmtofeet.com 3. The new Giro Emerge MIPS helmet

delivers freestyle riders the same proven technology used by top World Cup FIS racers. This tech comes in

a low-profile shell with a trusted freestyle shape. MIPS Spherical aids in the reduction of rotational energy during certain impacts. From firm halfpipes, to spring jump sessions, to fresh tracks, to urban riding, the Emerge MIPS offers an option for riders who want a lightweight, lowprofile package with the refined and sophisticated protection of MIPS Spherical. [$140] #39129-UL giro.com

4. EDITORS’ PICK After seven years

of working in close collaboration with

some of the world’s best freeskiers, Salomon is introducing the S/LAB SHIFT MNC binding. SHIFT combines downhill performance and lightweight touring proficiency (30.5 ounces per binding) like never before. It is the first-ever binding to use the touring efficiency of a free–heel pin binding on the uphill, and the power transmission of an alpine binding on the down.

With the shift of a lever, the toe piece transforms from a classic alpine binding to a tech toe with pins. [$650] #32031-UL salomon.com

PHOTOS BY COURTESY

EDITORS’ PICK

If you rent, you’ve got to Easyrent.

Software specific to your sports rental business…

Easyrent · · · · · ·

Simplifies and improves customer interactions.

Truly paperless system with electronic check-In Year-round functionality – skis, bikes, boats, SUP, beach equipment, tennis, etc.

Easily handles rentals by the hour, day, week or season.

Fleet management – easy access to use, maintenance, testing and customer history.

Additional modules available for reservations, third-party integrations, ecommerce, and more.

r t o yo u e l b a l ma Sca ss: fro a e n i s bu n to statio ain e l g n i s ch outlet multi-

Easywork - NOW AVAILABLE! · Built-in text or email contact with customer. · Paperless system saves money, time, eliminates lost revenue. · 21st century workflow for busy service shops.

“

“Easyrent has changed our customer’s rental experience.

The feedback is overwhelmingly positive – less time in the rental shop, easier pickups and returns, happier guests all around.“ Nanci Howard, Director of Customer Service Mohawk Mountain Ski Area

STOP BY BOOTH 34095-UL

to meet the Easyrent Team, learn more about Easyrent and Easywork and enter to win!!

EXCLUSIVE OPPORTUNITY FOR SHOW ATTENDEES: COMPLETE AN EASYRENT DEMO AT THE SHOW AND GET AUTOMATICALLY ENTERED INTO A CONTEST TO WIN A HOTRONIC POWER PLUS 4 FOOT WARMER.

d L by - U n n e e o p 95 c a o l St #30 t s ins ! h oo ee st ot ur f a fr s la o o B y ve lie e t ce i u p p g e s to d r ile an wh

HEAT SOCKS SET XLP ONE – CLASSIC

Keeping Feet Warmer. Longer.

· Power Fit Socks enhance comfort and warmth in a performance fit

BD PERFORMANCE R9

· Ergonomically Delivered Heat to Toes and Ball of Foot

SIMPLE. FAST. 3D.

· Two Layer Cuff Securely Holds Battery Pack

BD 3D SCANNER VANDRA

· Battery Packs powered by Lithium-Ion batteries · Constant Heating Power

3D SCANNING IN A NEW DIMENSION

· Four (4) Temperature-Duration Settings · Maintains comfort and warmth when it matters most... in the cold!

· Provides three-dimensional image of the customer‘s foot within seconds. · Various measurement data including instep height, ankle circumference, foot length and width. · Reduces labor on Footwear sales and customizing.

Sale the footwear and insole on the first try on!

boot-doc.com 800-621-1657 mailbox@wintersteiger.com

hotronic.com

NEW PRODUCT GALLERY 1. EDITORS’ PICK The Hot Chillys men’s

3 EDITORS’ PICK

Micro-Elite Chamois One Piece Suit is an all-in-one baselayer. It has a waistlength front zip for easy on/off and venting, a hood for extra protection, and extended sleeves with thumbholes.

A fly in front and a two-way zippered waist aid in bathroom breaks. The Micro-Elite feels great while allowing layers to glide on easily. [$190] #39081-UL hotchillys.com

2. The SCARPA Mescalito Mid GTX blends

2

a rugged trail shoe with SCARPA’s extensive experience in the climbing category to create a supportive suede approach shoe that’s strong on any type or grade of trail. A full perimeter rand pairs sticky rubber in front and polyurethane in back for support and protection, and a Gore-Tex membrane keeps your feet dry. [$220] #39080-UL scarpa.com

1

the day’s commute, hike, or adventure with the Chums Bear Necessities hip bag. The Bear Necessities can be worn around your waist, over your shoulder, or mounted on your bike. An exterior phone sleeve provides earbud access and touchscreen functionality, while a zippered mesh pocket holds belongings within reach. [$40] #44065-UL chums.com

INSULATION WITH LOFTIER ASPIRATIONS. DownTek Water Repellent Down—now with PFC-Free bluesign approved chemistry. Giving you one less thing to worry about. tm

BROUGH T TO YOU BY

Visit us in Meeting Room 206 – January 25 th, 26 th, and 27 th

PHOTOS BY COURTESY

3. Take small belongings with you on

CERAMIC FINISH. GUTS OF STEEL. First, we invented double-wall vacuum insulation. Then, we created the first ceramic-finish, stainless steel drinkware. Now, we’ve put that smooth-fired, Ceramivac™ finish on growlers and steins to elevate the way you enjoy your favorite beers. Cheers.

Join us for Happy Hour – Friday, Jan 26, 4-6 pm Enjoy our limited-edition beer from Stanley + Pyramid Brewing!

FIND US AT BOOTH 37105 - UPPER LEVEL www.stanley-pmi.com © 2017 Stanley® a brand of PMI. Seattle, WA, USA 98121

NEW PRODUCT GALLERY Textile-Based Product Solutions

EDITORS’ PICK

1

MOVING INTO A

NEW ERA GLOBALLY TRUSTED

CUSTOMER FOCUSED

CELEBRATING

ANNIVERSARY

Visit Us! Booth 54067-UL

STOUT STREET

14TH STREET

SPEER BLVD.

2

And it’s only through this continued dedication to our customers that we’ve helped define new eras for the outdoor industry.

COLORADO CONVENTION CENTER UPPER EXHIBIT LEVEL

WELTON STREET

Come see us at ISPO; Hall C3 Booth 204

www.conceptiii.com

3

1. EDITORS’ PICK The Army Leather

Couloir, from Hestra Gloves, raises the (lift) bar. Ergo Grip and pre-curved fingers offer dexterity for everything you do—from backcountry adventures to resort laps. Windproof, waterproof, and breathable HESTRA Dobby Melange fabric will make this your go-to glove for everyday use. [$150] #39031-UL hestragloves.com

2. Drawing on its tradition in

craftsmanship and fit, KEEN is expanding the Presidio line with the women’s Presidio II Mid WP. Merging classic style, versatility, and comfort with an updated Presidio last, the Presidio II Mid WP provides a roomier fit for all-day wear. A premium fullgrain leather upper with leather collar and tongue lining offer durability.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

A removable EVA footbed with arch support and a compression-molded EVA midsole provide plush cushioning. [$150] #46081-UL keenfootwear.com

3. Helle’s Trofé Knife is a true Norwegian-style outdoor knife, embodying 85 years of history and tradition. The 4.3-inch curved handle is made using natural materials like darkened oak, staghorn, and curly birchwood. While elegant, the Trofé is a hefty knife with a distinct Scandinavian grind for a razor-sharp edge that is easy to maintain. Made using Helle’s renowned triple-laminated stainless steel, the 3.5-inch drop point blade holds an exceptional edge, without being brittle. Each knife comes with a stitched leather sheath. [$179] #53086-UL helle.no

PHOTOS BY COURTESY

FAMILY OWNED

We’re now four decades in, and we’re still working tirelessly alongside leading mills to source, develop, and produce the latest textile innovations for the world’s favorite brands.

“Phantom’s permanence and performance will change the game in ways that are hard to imagine now, but in a few years’ time, we’ll be scratching our heads wondering how we ever skied without it.”

- SKI Magazine

“Phantom is without a doubt going to disrupt the waxing and ski-tuning world as we know it.”

- Freeskier Magazine

“Lap after lap, over early-morning ice and through lateafternoon slush, the Phantom-cured skis were ultrasmooth and consistent.”

- Outside Magazine

“Phantom will completely redefine the wax market. DPS’ achievement here can’t be understated – if you want to ski fast in all conditions you won’t be waxing your skis much longer.”

- Digital Trends

Q&A with DPS Founder, Stephan Drake and Materials Engineer, Jeff Bates, Ph.D Thursday, January 25, at 4:00pm Booth# 34048-UL

NEW PRODUCT GALLERY 2

1. Inspired by the classic bomber,

1 EDITORS’ PICK

the down-filled Black Crows Corvus PrimaLoft Bomber Jacket, which uses PrimaLoft Silver insulation, is a must-have for skiing and socializing.

Comfortable to wear and with distinctive looks, this jacket is much more than just a high-tech item. The bomber includes details like stretchknitted rib fabric at the neck and hem, two zipped hand pockets, internal security pocket, and a self-storage pocket to make it an extremely versatile midlayer. [$249] #39141-UL black-crows.com

2. Wall Outdoor Goods brings

functionality and style into the spotlight with its take on the classic flannel. Made with a lightweight (6.3-ounce) cotton/spandex blend, the Walls stretch flannel has two front pockets with pencil holder and armpit gussets to perform on the job in total comfort. [$40] #54117-UL walls.com

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years of fueling athletes, GU crafted a delicious, limited-edition GU Energy Labs Birthday Cake Energy Gel. It all started in a Berkeley, California, kitchen in 1993 when Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. [$1.50] #42000-UL guenergy.com

LENS NOT LASTING? PROTECT YOUR GOGGLES IN STYLE THIS WINTER gogglesoc is a protective microfiber goggle cover made from recycled water bottles.

Simon D’artois X Games Gold Medalist

Distributed by Eartheasy — visit us at booth 54094-UL

gogglesoc.com

PHOTOS BY COURTESY

3. EDITORS’ PICK To celebrate 25

NEW PRODUCT GALLERY 1. XTRATUF’s Legacy Baby Booties are

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the perfect way to introduce little ones to the XTRATUF lifestyle. These adorable booties feature a soft, hand-laid fleece lining to keep baby cozy and a new easy-to-use closure system for families on the move. True to the classic XTRATUF style, these baby booties (infant sizes 1-4) are adorned with the iconic chevronpattern outsole. [$35] #VO417-SL xtratufboots.com

2. The Smartwool Smartloft 60 Hoody

is made with Smartwool’s 100-percent merino insulation, which is now made from 100-percent recycled postproduction materials. It’s also loftier, lighter, softer, quieter, more packable, and warmer than ever before. Windresistant nylon with DWR further protects you from the elements. [$100] #46117-UL smartwool.com a wetsuit, the women’s Carve Designs Duckdive Onesie provides warmth and allows free movement without the rubber or the weight. The Duckdive material is constructed from a sturdy 14-ounce, poly-spandex fabric that is water, wind, and chlorine resistant, provides UPF 50+ sun protection, and dries quickly. The dolphin-short styling provides full rear coverage and the long sleeves keep arms protected. [$148] #49065-UL carvedesigns.com

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LifeStraw Flex A versatile, 2-stage filter that removes bacteria, parasites, and lead* *Exceeds NSF 53 drinking water standards for reduction of lead while also reducing chemicals and removing bacteria and protozoa.

Use as a personal straw

Use with the soft touch bottle

Adaptable to plastic water bottles

Adaptable to hydration bladder

Adaptable to LifeStraw Mission

Visit us at booth 54081-UL

PHOTOS BY COURTESY

3. Somewhere between a swimsuit and

BOOTH 53118-UL I WOMEN’S NEVA JACKET I

SUNICE.COM

NEW PRODUCT GALLERY

2

EDITORS’ PICK

1. Ideal for around town, hunting camp, and everywhere in between, the LaCrosse Alpha Muddy has a hand-laid premium rubber over a 3mm neoprene core for flexible, fully waterproof comfort. A quick-drying mesh liner circulates air in the boot to keep feet cooler and drier while a pull tab feature makes for easy on and off. [$100] #44141-UL lacrossefootwear.com 2. Turtle Fur’s Stria Longtail Totally

Tubular fuses two of the brand’s most popular products together to create a lightweight, moisture-wicking, multi-functional neck and headwear accessory. The lighter-weight Comfort Shell Stria fabric features a cationic dye-effect pattern, matching the Polartec Thermal Pro fleece base for extra warmth around the neck in diverse climates. [$31] #49069-UL turtlefur.com

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developed for the military to improve mobility in winter conditions, Elan debuts a foldable ski with high-end performance. The Ibex Tactix features a fixed aluminum plate which takes the load in ski mode but rotates out of the way. In 20 seconds, a 90cm folded ski opens to a 163cm ridable one, without any sacrifice in performance. The entire package includes skis, bindings, skins, poles, and ski crampons, weighing just a little more than 12 pounds total. [$1,800] #44020-UL elanskis.com

PHOTOS BY COURTESY

3. EDITORS’ PICK Originally

A L L O F T H E S H O W I N F O R M AT I O N YO U N E E D I N T H E PA L M O F YO U R H A N D !

Access events, education, the exhibitor list, walking map and more.

R E TA I L E R + S N O W S H O W E N D O R S E D A N D S P O N S O R E D BY S N OW S P O RT S I N D U S T R I E S A M E R I CA A N D O U T D O O R I N D U S T RY AS S O C I AT I O N

OUTDOOR RETAILER + SNOW SHOW

J A N UA RY 2 5 - 2 8 , 2 0 1 8 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

ON-SNOW DEMO/SKI-RIDE FEST

J A N UA RY 2 9 - 3 0 , 2 0 1 8 C O P P E R M O U N T A I N R E S O R T, C O

MOBILE APP PRESENTED BY R E TA I L E R + S N O W S H O W E N D O R S E D A N D S P O N S O R E D BY S N OW S P O RT S I N D U S T R I E S A M E R I CA A N D O U T D O O R I N D U S T RY AS S O C I AT I O N

OUTDOOR RETAILER + SNOW SHOW

J A N UA RY 2 5 - 2 8 , 2 0 1 8 C O LO R A D O C O N V E N T I O N C E N T E R , D E N V E R , C O

ON-SNOW DEMO/SKI-RIDE FEST

J A N UA RY 2 9 - 3 0 , 2 0 1 8 C O P P E R M O U N T A I N R E S O R T, C O

MOBILE APP PRESENTED BY

DOWNLOAD

MyEventPlan from your mobile app store and access the Outdoor Retailer + Snow Show tool.

SALLY JEWELL FORMER SECRETARY OF THE INTERIOR

RUTH CAMPOS TRAIL CREW MEMBER, UTAH CONSERVATION CORPS

JOIN OIA A FORCE FOR PARTICIPATION. Former Secretary of the Interior, Sally Jewell, has made it her life’s work to protect, promote and increase outdoor participation in the outdoors. During her tenure as secretary, Sally introduced the Conservation Corps, a pivotal program that expands outdoor educational, volunteer and career opportunities for millions of veterans and young people like Ruth Campos. Join OIA and be a force for meaningful change.

JOIN OIA outdoorindustry.org/membership

OIA INDUSTRY LUNCH

STATE OF THE ROCKIES AND CONSERVATION IN THE WEST: A DISCUSSION OF BIPARTISAN ISSUES AND OPINIONS DAY 1, THURSDAY, JANUARY 25 | 12 – 1:30 PM LE MÉRIDIEN HOTEL — GROVE BALLROOM Box lunch will be provided.

Live stream courtesy of:

The debate about outdoor recreation, conservation on public lands and energy development and the trade-offs of each is ongoing across the nation. Join Outdoor Industry Association, Colorado College, the Center for Western Priorities and two of the nation’s leading pollsters for the release of the renowned 2018 Conservation in the West Poll and a discussion of the evolving opinions and priorities in the land management conversation.

SPEAKERS AMY ROBERTS

WALT HECOX

JENNIFER ROKALA

EXECUTIVE DIRECTOR, OUTDOOR INDUSTRY ASSOCIATION

PROFESSOR EMERITUS OF ECONOMICS, COLORADO COLLEGE

EXECUTIVE DIRECTOR, CENTER FOR WESTERN PRIORITIES

LORI WEIGEL

DAVE METZ

TRAVIS CAMPBELL

PARTNER, PUBLIC OPINION STRATEGIES

PARTNER, FM3

PRESIDENT, SMARTWOOL

JAN 25-27

THANK YOU TO OUR OIA INDUSTRY LUNCH SPONSORS

MORE OUTDOOR UNIVERSITY EDUCATION AT THE LE MÉRIDIEN AND HYATT REGENCY.

Day 1 – 3 • Denver • See schedule at outdoorindustry.org/oia-outdoor-retailer THANK YOU TO THE OIA INDUSTRY BREAKFAST PARTNERS & SPONSORS

Partners

Sponsors

OUTDOOR RETAILER SHOW INFORMATION

Outdoor Retailer + Snow Show 2018 SHOW INFORMATION Attendance Guidelines

It’s not for everyone. Only qualified members of the trade are invited to attend.

Show Management Office

Located in Lobby A Mezz Office

Information Center

Located in the Atrium near 14th and California on the street level

Business Center—UPS Store

Located at the entrance of the main concourse on the street level.

To contact the UPS Store in the Colorado Convention Center, please call (720) 904-2300.

Photo Policy

Unauthorized photography is not permitted. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (949) 3067709 to report violations, noting name and company listed on the badge, if possible. Approved media photographers will have a flag on their badges to help identify them.

First Aid and Medical Staff

Located across from Meeting Room 507 on the street level to treat minor health problems such as blisters, headaches, hangovers, etc.

Mother’s Room

Located in Meeting Room 112 on the street level

Children at Outdoor Retailer We’re here for the next generation of outdoor lovers, which is why children are always welcome on

THE DAILY ONLINE

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the show floor. All children must be registered as guests with Outdoor Retailer and accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.

Dogs at Outdoor Retailer

If you are planning to bring your dog to the show, please be sure to follow these simple rules: • Animals are not allowed on the show floor during move-in/-out.

• Register your dog—he/she must have a badge on at all times.

• Sign a waiver agreeing to the rules and requirements.

• Make sure to walk your dog outside regularly to avoid any accidents.

• If an accident does occur, please clean it up and notify show management.

PARKING & TRANSPORTATION Denver Airport Rail

At a cost of $9 each way, travelers can use the rail service, known as the A Line, to get from the airport to Denver Union Station and vice versa. From Union Station, travelers can access additional local and regional transportation services such as light rail, regional and local buses, Amtrak rail service, and taxis. Travelers can also use the free 16th Street Mall Shuttle (MallRide) and free Downtown MetroRide Buses that provide access to most downtown hotels. The Denver airport rail has six stops along the way and takes approximately 37 minutes.

Super Shuttle

Super Shuttle is providing Outdoor Retailer + Snow Show with a 10 percent discount on shuttle service to and from the Denver Airport.

Please use code NBHY2 when requesting your Super Shuttle online to receive this discount.

Parking Northbound on Speer Blvd.

Driving northbound on Speer Boulevard, pass Stout Street and make your first right before Champa Street. The Convention Center Parking Garage has its own designated right turn lane leading into the parking garage. The Parking Garage is designated by the Downtown Denver Parking logo.

Visit the following link to see it: denverconvention.com/ attend-an-event/parking/

Westbound on Champa Street

Driving westbound on Champa Street, just before Speer Boulevard, turn left to merge into the garage entry drive lane from Speer Boulevard. Please use caution when yielding to traffic entering the garage from Speer Boulevard.

The Parking Garage is designated by the Downtown Denver Parking logo. Visit the following link to see it: denverconvention.com/attend-anevent/parking/

Restrictions

a Vehicle clearance is 8'2" and the maximum vehicle length is 19'0". a No trailers or oversized vehicles allowed. a No in-and-out parking. If a vehicle departs the garage at any time, a new parking purchase must be made upon re-entry. a No free parking at any time.

Taxi Cabs

Be sure to establish your cab fare before you start your ride.

Freedom Cabs Inc. (303) 444-4444; freedomcabs.com

Metro Taxi—handicap accessible (303) 333-3333; riderightdenver.com

Green Taxi Cooperative (303) 806-8888; greentaxicooperative.com

Shuttle Service for Cherry Creek Hotels ONLY

a Shuttles will run to and from the Cherry Creek hotels and the Colorado Convention Center. See schedule below. a Shuttles will pick up and drop off at the Main Entrance by the Blue Bear near Stout & 14th Street.

Thursday, January 25 7:30-11 a.m. & 4-11 p.m.

Friday, January 26 7:30-11 a.m. & 3:30-11 p.m.

Saturday, January 27 7:30-11 a.m. & 3:30-11 p.m.

Sunday, January 28 7:30-11 a.m. & 12:30-4 p.m.

For a complete list of hotels with shuttle service, please visit outdoorretailer.com/shuttles. *Extended service is available to all Cherry Creek hotels and shuttle hotels to accommodate the Industry Party.

Find complete issues of The Daily online at snewsnet.com/the-daily. Like what you see? Sign up for the Live from OR newsletter at snewsnet.com/OR-newsletter for more industry news, gear trends, and aisle talk, produced every day of the show by the SNEWS team.

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OUTDOOR RETAILER MAP

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

Teflon Reimagined. ™

Teflon EcoElite™ finish is the world’s first renewably sourced, non-fluorinated fabric treatment for durable water repellency.

Manufactured using 60% plant-based raw materials, it lasts up to three times longer than paraffin or silicone-based repellents, providing excellent performance through more than 30 wash cycles.

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© 2017 The Chemours Company FC, LLC. Teflon EcoElite™ and any associated logos are trademarks or copyrights of The Chemours Company FC, LLC. Chemours™ and the Chemours Logo are trademarks of The Chemours Company.

OUTDOOR RETAILER TECHNOLOGY

MOBILE APP Download the Outdoor Retailer + Snow Show MyEventPlan mobile app to have all the show information you need in the palm of your hand. In the mobile app, you can access: Floorplan Exhibitor list Events Education schedule Product gallery Walking map Local info And more!

Search “MyEventPlan” in your app store and get access to everything you need to make the most out of the show.

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THE DAILY | OUTDOOR RETAILER + SNOW SHOW

SHOW PLANNER The Show Planner is an online platform designed to help you plan your show.

Within the Show Planner you can find these great tools: Exhibitor list Interactive floorplan Education and events schedule Matchmaking Mobile app information Communicate with exhibitors Request appointments View products All you need to do is log in to your Show Planner and start planning your show!

MATCHMAKING The matchmaking tool is part of the Show Planner, and it brings exhibitors and attendees together before the show starts. The Show Planner enables you to search for exhibitors based on product category, location, new to the show, and other filters. Attendees can get in touch with exhibitors to find out more information or request an in-booth appointment during the show.

Log in to your Show Planner and explore the exhibitors and products you will find at Outdoor Retailer + Snow Show.

Stay live at the show with this hashtag

#ORShow

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The Fashion Show is headed to Red Rocks!

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Don’t miss the Fashion Show at Icelantic’s Winter on the Rocks on Night 2, January 26.

Take a free shuttle from the Colorado Convention Center right after the show ends.

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OUTDOOR RETAILER DAILY

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Events & Education JANUARY 25 7-9 AM

OIA Industry Breakfast - Project Drawdown: Hope for Climate Solutions

Bellco Theater at the Colorado Convention Center The challenge of global warming too often leads us to conclude it is overwhelming and unsolvable.

Yet there is hope, backed by real science and good old human ingenuity. Join us for breakfast as Paul Hawken presents Project Drawdown, very likely the most comprehensive and positively framed model of climate solutions available today. Find out how we, as outdoor businesses and individuals, can play a critical role in turning the tide on our climate’s future.

10-11 AM

Navigating a Long Career in Apparel Design

Trend + Design Center (Booth 1014-LL) So you want to be a designer? There are many roads leading to becoming a designer and developing product, which Melodie Miller will speak to as she provides guidance for achieving a long career. Melodie Miller brings 30+ years of product design, development, project leadership, and sourcing experience in outdoor and athletic apparel.

10-11 AM

Weekend Warriors and Wannabes: The Changing Face (and Needs) of Today’s Active/Outdoor Consumer

Le Meridien Hotel Denver Mike Stefaniak, chief strategy officer of Hanson Dodge, will explore how market forces have converged to make it essential to win over consumers who might have been considered outdoor “outliers” just a few years ago. You’ll see what’s changed and why, discover real world examples of brands successfully capturing consumers who aspire to be “outdoorsy,” and learn

strategies for engaging these critically important consumer segments.

11 AM-12 PM

Force of Nature: Lessons Learned in Leveling the World’s Largest Playing Field

The Camp (Booth 56117-UL) In 2017, REI made a big, bold move to further its commitment to gender equality in the outdoors: They launched a holistic effort to elevate women across every touch point of their business and set out to ensure that the outdoors is “the world’s largest level playing field.”

This effort is called Force of Nature. REI’s Force of Nature’s business leader, Laura Swapp, will highlight overall strategy and some key lessons learned, and will facilitate a conversation with brands on the hottest topic that emerged from customers: extended sizing.

11 AM-12 PM

The Art of the Collaboration

RANGER Station (Booth VO129-SL) Why are collaborations still the most impactful way to connect with millennial consumers? We will talk with a panel of both emerging and established brands about the power of partnerships and how they can add value to outdoor products.

12-1:30 PM

OIA INDUSTRY LUNCH State of the Rockies and Conservation in the West: A Discussion of Bipartisan Issues and Opinions in the Rocky Mountain West Le Meridien Hotel Denver Debate about outdoor recreation, conservation on public lands, and energy develop-

ment, and the tradeoffs of each, is ongoing across the nation.

Join Outdoor Industry Association, Colorado College, the Center for Western Priorities, and two of the nation’s leading pollsters for the release of the renowned 2018 Conservation in the West Poll and a discussion of the evolving opinions and priorities in the land management conversation in the West.

Box lunches will be firstcome, first-serve.

1:30-3:30 PM

Awaken the Fearless Entrepreneur

The Camp (Booth 56117-UL) You’re NOT stressed because your business is struggling. Your business is struggling BECAUSE you are stressed! This training will allow you to understand, recognize, and manage stress.

2-4 PM

Get Cozy with PrimaLoft: Gourmet Hot Cocoa Bar

(Booth 56004-UL) On Day 1 and Day 2, take a quick break from your busy show. Enjoy a gourmet cup of hot cocoa, complete with plenty of toppings to choose from, including marshmallows and cinnamon sticks.

Cocoa is served in a special fireside mug – yours to keep, while supplies last. Limit one mug per attendee.

2-3 PM

Made-to-Order: Empowering Consumers to Customize Products, Creating Differentiated Experiences in the Age of Amazon Le Meridien Hotel Denver Research suggests that a large percentage of consumers would prefer to customize their clothing and gear. As products continue to be commoditized, customization is an opportunity for brands to create unique experiences and engagement.

Join Tom Flierl of Artifi Labs as he shares pragmatic advice on how to engage consumers and

INFORMATION ACCURATE AS OF DECEMBER 8, 2017 AND SUBJECT TO CHANGE

launch a product customization strategy.

the backcountry to the boardroom.

2-3 PM

Tightening the Feedback Loop

Trend + Design Center (Booth 1014-LL) When the market becomes saturated, innovation is the only way to survive. Traveling down the road of past success leads brands and designers towards stagnation, but deviation from this path carries a risk that can be tough to accept.

Tightening our feedback loops allows us to increase efficiency and drive innovation, while simultaneously mitigating the associated risk and pushback. Speaker: Nick Huber, Director of Design at MESH01 2:30-3:30 PM

Know Before You Go Avalanche Awareness

The Camp (Booth 56117-UL) Please join AIARE and Utah Avalanche Center (UAC) for a Know Before You Go (KBYG) avalanche awareness discussion.

KBYG is the standard for introductory avalanche awareness across North America and is expanding globally. KBYG serves as a resource for the snowsports industry, providing avalanche messaging, consulting, and other resources intended to keep backcountry riders happy. This presentation will focus on the Get the Gear and Get the Training points of KBYG, building off of the the UAC’s recently released “To Hell in a Heartbeat” video. Speaker: Chad Brackelsberg 3-5 PM

Sorel Fundraiser for Camber Outdoors

(Booth 44122-UL) Stop by the SOREL booth for a special $20 offer (cash and credit cards are accepted) on a pair of our women’s shoes.

All proceeds will benefit Camber Outdoors.

Camber Outdoors’ mission is to accelerate and elevate women’s leadership and participation in the outdoors, from

3:30-4:30 PM

Action Outdoors

RANGER Station (Booth VO129-SL) The voices of women are growing louder than ever.

Join us for a discussion featuring industry leaders making waves in action sports and beyond.

3:30 PM

Celebrate POW and The Conservation Alliance

(Booth 37104-UL) Celebrate POW and The Conservation Alliance while enjoying a frosty beer and entering for a chance to win gear from more than 30 outdoor brands! $10 gets you a special Kleen Kanteen pint filled with beer and 10 raffle tickets. Each day the keg is tapped at 3:30, and the epic raffle begins shortly thereafter. If you don’t win Day 1, fear not!

Your raffle tickets (and beer refills) carry over to Day 2 and 3. All proceeds benefit POW and The Conservation Alliance.

3:30-4:30 PM

The Essential Elements of Collective Action The Case for Working With Your Competitors

Le Meridien Hotel Driven by consumer demand, regulation, or the desire to protect the environment, today’s leaders must operate at a higher standard. The public demands products manufactured without toxic materials, using fair labor practices, and which can be recycled or discarded responsibly. And industry leaders are demanding the same of themselves. While the threats of 20 years ago were primarily competitive in nature, many companies are now realizing the futility of tackling such massive challenges alone. The industry can only achieve the next level of positive impact when it is unified around common goals, adopts common approaches, and takes

collective action—even when that means working closely with competitors. In James Schaffer’s presentation, and in the panel discussion to follow, the essential elements of successful collective action will be explored, along with the role of OIA as an effective platform for collaboration.

3:30-4:30 PM

Radical Transparency: What If Our Customers Could See Everything We Do?

The Camp (Booth 56117-UL) Discover how Icebreaker is championing radical transparency in the outdoor industry. Join Icebreaker and friends for a deep dive into people, nature, and what it means to be a true sustainable business.

4 PM

Women of Salomon Running Q&A with Cat Bradley, Courtney Dauwalter, and Trail Sisters

Booth # 32031-UL Join in for a chat with the ladies of Salomon Running and Trail Sisters!

Moderated by Trail Sisters founder Gina Lucrezi, athletes including Western States champion Cat Bradley and Moab 240 winner Courtney Dauwalter will talk sport, life, nutrition, and much, much more. Giveaways include Salomon footwear and hydration gear.

4PM

Conservation “Booth Crawl” – Sponsored by NetSuite

Hosted by Hestra Gloves (The Scandinavian Village Bar), Mystery Ranch (Booth 49111-UL), and Toad&Co (Booth 42054UL and 42059-UL) Stop by for a beer with NetSuite customers Hestra (@ The Scandinavian Village Bar), Mystery Ranch (@ Booth# 49111-UL), and Toad&Co (@ Booth# 42054-UL and 42059-UL). For every unique badge scan at any of the locations during the two-hour happy hour,

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FIRST AT IT. STILL AT IT. 20 YEARS OF ECO-FRIENDLY PERFORMANCE

RECYCLED

RUBBER

www.ortholite.com

We keep 300,000 metric tons of rubber out of landfills every year—recycling it into every OrthoLite® insole. We’ve been doing it since we made our very first product, and we’ve done it for the billions we’ve made ever since. The only thing as good as OrthoLite® is OrthoLite®.

EVENTS & EDUCATION NetSuite will donate $5 to The Nature Conservancy.

Representatives from The Nature Conservancy will also be available to discuss their conservation efforts and how you can help!

4 PM

Meet Justin “Trauma” Lichter

(Booth 36080-UL) Hike ultralight in the winter!

Join Justin “Trauma” Lichter for a book signing of Ultralight Winter Travel.

Justin and hiking partner, Pepper, will chat about their winter PCT adventures and answer questions. Plus, we’ll have a raffle (gear & Triple Crown Coffee!) & beer in camp mugs. All donations go to the PCTA disaster fund.

4 PM

Happy Hour for CO 14ers Initiative

[Booth 39070-UL] Join us and donate $10 to the Colorado Fourteener Initiative to receive a refillable commemorative pint glass. All proceeds go to their Find Your Fourteener Campaign, to protect the tundra by creating sustainable routes in areas most at risk from increasing use.

4:30 PM

Osprey Packs Happy Hour

(Booth 37065-UL) Join Osprey Packs for Happy Hour! Beer and Big Gin will be served. Steel pint cups are $5 with all proceeds from cup sales donated to the Colorado Avalanche Information Center.

4:30-6 PM

Icebreaker Happy Hour

The Camp (Booth 56117-UL) Join Icebreaker after its Radical Transparency Education Session for happy hour and free beer provided by Sierra Nevada!

5 PM

Hot Chillys Happy Hour Fundraiser

(Booth 39081) Join in to help support the Apa Sherpa Hot Lunch Program for school children of the Khumba region in Nepal. The first 125 to donate $10 will receive a cold beer, a Cold Defense Face Mask or Bandana, and thanks from Hot Chillys and the Apa Sherpa Foundation!

5 PM

Music & Mules Happy Hour

(Booth 39105-UL) Join Patagonia and Protect Our Winters for mules, music, chili, and climate action: $5 Klean Kanteen Protect Our Winters steel cup donation good for Patagonia Long Root Ale® and FINLANDIA® Moscow Mules.

6:30 PM

Camber Exchange with She Ventures

The Commons, 1245 Champa St. Gathering rising female founders, leaders, athletes, change-makers, artists, and activists in the outdoor, adventure, travel, and wellness space as one with local communities for inspirational events to celebrate and ignite adventure as a way of life. What to expect: TED-style talks from each of our speakers to get your outdoor, adventure, travel, creative, and entrepreneurship stoke going. Also, there’ll be a chance to win some awesome prizes for your next adventure! Raffle supports Camber Outdoors.

6-8 PM

Inspiration Awards Four Seasons Ballroom, Colorado Convention Center

The Inspiration Awards champion individuals, groups, and companies whose efforts go above and beyond in inspiring and encouraging others in their communities to enjoy, participate in, and support outdoor activities. Last year’s recipients included Kris McDivitt Tompkins, Tahoe Mountain Sports, and Keen, and we can’t wait to celebrate this year’s winners. Join us on Thursday, January 25, at 6 p.m. to celebrate those who have inspired and encouraged others to adventure and explore!

8-11:59 PM

Industry Party

Temple Bar 1136 Broadway The outdoor industry is known for our unrivaled community and passion. Come celebrate with friends new and old at the annual Industry Party immediately following the Inspiration Awards. Don’t worry—there will be food, dancing, and plenty of beer.

JANUARY 26

7-9 AM

NPD Trend Breakfast: Retail and Consumer Trends in the Outdoor Marketplace

Hyatt Regency Denver at Colorado Convention Center Join NPD for a fast-paced breakfast session. This is a “must-attend” event for those interested in understanding retail trends and sales. This session will provide an in-depth update on what’s driving consumers and what they’re buying.

Matt Powell and Julia Clark Day are experts on the marketplace and will talk about the why behind the buy. If you are looking for an understanding of current retail market trends and consumer dynamics, this session will deliver.

Please RSVP to Julia .Day@NPD.com or (303) 402-5611.

The Hyatt, Centennial Ballroom To share the Grand Canyon’s glory and shed light on the threats it faces, writer Kevin Fedarko and photographer Pete McBride set off on an audacious adventure this year: to transect the length of the canyon on foot. An award-winning photographer, writer, and filmmaker, McBride has traveled to more than 70 countries and has been named a “Freshwater Hero” by National Geographic.

Fedarko left his post as a top editor at Outside magazine for the dusty abyss of the Grand Canyon. He is the author of The Emerald Mile and his work has been featured in National Geographic Adventure, Esquire, and Time, among other publications. The Conservation Alliance Breakfast is open to all.

9AM 7-9 AM

Conservation Alliance Breakfast

Your Daily Dose of Durability - Friday Fuel Up

Booth 54037-UL Join the CORDURA® brand

T H U R S D AY, J A N U A R Y 2 5 AT 6 P. M .

FOUR SEASONS BALLROOM

|

C O LO R A D O C O N V E N T I O N C E N T E R

A true outdoor community event, the Inspiration Awards, presented by adidas Outdoor, champion individuals, groups and companies whose efforts go above and beyond in inspiring and encouraging others in their communities to enjoy, participate in and support outdoor activities.

Join us on Thursday, January 25 at 6 p.m. in the Four Seasons Ballroom at the Colorado Convention Center to celebrate those that have inspired and encouraged others to adventure and explore!

Special Thanks to Our Sponsors

TITLE SPONSOR

PRESENTING SPONSORS

MEDIA SPONSORS

EVENTS & EDUCATION for a quick pick-me-up on Day 2 of the show! They wil be serving up coffee and oatmeal to help keep you going on the show floor today.

ers, emboldens designers, creates more thoughtful product, and solves business opportunities.

10-11 AM

Promostyl: Sport and Street, Fall/Winter 2019/2020 Forecast

Hyatt Regency Denver at Colorado Convention Center The session will highlight key colors, shapes, and marketing insights—all relevant to the outdoor markets.

10-11 AM

Building Intuitive Design Organizations Trend + Design Center (Booth 1014-LL) Design Empathy, Service Design, and UX Design can improve the inner workings of the apparel industry. As designers, we apply these concepts to consumer needs on a daily basis, but rarely do we employ these practices in the development of our own creation process. Let’s take a step back from focusing on our end users and explore how we can build a system that better defines goals, streamlines communication, empowers stakehold-

10-11 AM

Retail Activation on Climate Solutions

The Camp (Booth 56117-UL) As a retail shop, how can you leverage your community to act on climate change? Fortunately, the solutions are here and Protect Our Winters is ready to help. Come learn how retail leaders across Colorado are using their storefronts to support advocacy and climate solutions, ensuring a prosperous future for the outdoor industry. Moderator: Lindsay Bourgoine, Protect Our Winters. Panelists: Christa Nenaber, Patagonia; Amy Dannwolf, Powder7; Jordan Sunshine, Evo Denver 10:30 AM

Q & A with Thru-hiker Liz Thomas

(Booth 21202-SL) Come meet Author Liz Thomas for a Q&A on thruhiking and at the same

time give back to a great organization. Liz will be talking about her 2017 National Outdoor AwardWinning Book Long Trails: Mastering the Art of the Thru-Hike. A $20 donation to the Partnership for the National Trails System (PNTS) gets you a signed copy of Long Trails, one hat from Crown Trails Headwear, Sunblock from Sawyer, and a 4-ounce bag of coffee from Triple Crown Coffee.

11 AM

Book Signing: Brittany & Frank Konsella, coauthors of Backcountry Ski & Snowboard Routes: Colorado

(Booth 44104-UL) Brittany and Frank Konsella, professional skiers and founders of the popular 14erskiers.com website, will sign copies of their new book, Backcountry Ski & Snowboard Routes: Colorado. Their guide covers more than 100 routes on the Front Range, the San Juans, Sawatch Range, Elk Mountains, and more.

11 AM-12 PM

Generation Everyone The Camp

It’s what makes Ilka Stuhec a Champion.

In just one year she went from a ranking of 25th to number 1 in the world.

How did she do it?

With the heart of a champion and by switching to Stöckli skis.

Your shop can improve your results with Stöckli.

• Quality you can feel, made in our own Swiss manufacturing facility.

• Limited distribution • Premium brand - Average retail price of over $900.00

• Highest $ margin contribution per unit sold • Great sell through

To join our team call 802-448-4500

Quality is the Difference

(Booth 56117-UL) Gen Z, Millennials, Gen X— how do we bridge the gap between generations and cross-pollinate sound experiences in the outdoor industry? A common phrase used by our industry’s younger generations has been “we’re standing on the shoulders of giants,” so as our community grows and evolves, let’s learn from the experiences of our industry’s leading women, while infusing the industry with a diverse and fresh lens for future generations. All members of our outdoor community are invited and welcome to attend. Led by: Amanda Goad, BoldBrew and Jon Gureck, Coalition Snow 11 AM-12 PM

Navigating the Preferred Chemicals Landscape to Find Performance Finishes

Trend + Design Center (Booth 1014-LL) Performance finishes are essential chemicals that deliver valuable performance benefits. Outdoor industry brands are focused on how to identify the best available chemicals to make products. To accomplish this,

independent, third-party assessments have become essential to identify preferred chemicals and promote their use. Durable water repellent (DWR) performance finishes will be discussed as an example to show how the various assessments are applied to identify preferred chemicals. Come learn how to navigate the landscape of chemical selection to find performance finishes for your products. Speaker: Bob Buck, The Chemours Company 12-1 PM

Modern Merchandising in Outdoor Retail

The Camp (Booth 56117-UL) As the modern outdoor retail experience continues to evolve, merchandising is more important than ever before. Join Jeanine Pesce from The Range for an interactive modern merchandising experience with a Q&A to follow.

12-1:30 PM

Get PLM Educated: 5 Things Before You Say “Yes” to PLM—A Lunch & Learn Seminar at Outdoor Retailer Hyatt Regency Denver at Colorado

Convention Center All active brands today need a Product Lifecycle Management (PLM) solution. But do you find yourself asking questions like, “How do I know if my company is PLM ready? What does my company need to know before we proceed? What obstacles do we need to consider?”

Whether you’re looking to drive growth or get your head above the data, it’s time to understand how this PLM process works.

Hear directly from industry experts who have implemented PLM and are now helping educate the industry by discussing five fundamental questions.

12-1:30 PM

OIA Industry Lunch Spring/Summer 2020 Trends: The Collective Consciousness and “Multi-use”

Hyatt Regency Denver at Colorado Convention Center Sustainable business practices are now a given in the outdoor industry, but there’s always room to grow. Grab lunch and learn about future trends and the corresponding sustainability considerations.

Right now, most brands in

Celebrating 45 Years!

At Erik Sports the products we make are governed by our family’s dedication to excellence.

45 Years of Family Tradition in Every Product!

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info@eriksports.com • eriksports.com • 1.800.247.6579 • Booth #39004-UL

EVENTS & EDUCATION the industry are preparing the products they’ll be selling in the third decade of this millennium. We find ourselves at a natural point to review how we plan for the big ideas of the 2020s.

This session will cover social and style trends and color issues that are influencing products, with sustainability at the fore.

Box lunches will be first-come, first-serve.

1 PM

Book Signing: Shawnté Salabert, author of Hiking the Pacific Crest Trail: Southern California (Booth 44104-UL) Los Angeles-based outdoorswoman and writer Shawnté Salabert signs copies of her new guide, Hiking the Pacific Crest Trail: Southern California.

Get the digs on section hiking the 940-mile stretch of PCT, from Campo to Tuolumne Meadows.

2-3 PM

Fall/Winter ’18 Active Direction: What’s New and Next for the Active Lifestyle Hyatt Regency Denver at Colorado Convention Center

Skimming the surface of all industries and cultures, a new type of cross-pollination in apparel and accessories emerges with comfort top of mind. Join The Doneger Group for a look at concept trends, including sociocultural influences and design inspirations. This session will also break down what’s new and next for the active lifestyle in color, fabric, print, and pattern.

2-3 PM

Lighten (the F@!%) Up

Trend + Design Center (Booth 1014-LL) Taking our passions and professions seriously but taking ourselves a lot less seriously . . . as people, as brands. We’re handcuffed to budgets, shareholders, and society’s ever-changing standards as though we’re under constant scrutiny (because we are).

Taking risks and exposing vulnerabilities are often desired but rarely acted upon in today’s corporate landscape, creating a vanilla horizon of blah and a dusty trail of uninspired.

Are we not the industry built by dirtbags, nonconformists, and fringe anti-corporate hippies?

Our industry could use an

enema. There is freedom in irreverence. Speaker: Jen Taylor, Brand Manager & Director of Creative Development at Mountain Khakis 2:30-3:30 PM

Amazon: The Cruel Reality Control

The Camp (Booth 56117-UL) If you want to know the truth behind why it’s so hard to control anything on the Amazon platform, this session is for you. It’s easy to get caught up in all the technical mumbo jumbo, so let’s cut to the chase of what and why. With PRIME, Whole Foods, Alexa Echo, and more ways to get lost, find out real solutions on how to climb to the top and keep some controls. You don’t have to be an engineer to find the right balance for you and your store.

3 PM

Book Signing: Morgan Sjogren, author of The Best Bears Ears National Monument Hikes (Booth 44104-UL) Learn about Bears Ears National Monument—one of the West’s most controversial pieces of public land—from a woman who

has explored every inch.

Morgan Sjogren will sign copies of her new guidebook, The Best Bears Ears National Monument Hikes, new from Colorado Mountain Club Press.

3PM

KEEN Footwear Sale to Support Outdoor Alliance

(Booth 46081-UL) KEEN will be holding a shoe sale on select styles on Day 2 from 3 p.m. to 5 p.m. in which 100% of the proceeds will go to Outdoor Alliance in an effort to help preserve public lands.

3:30-4:30 PM

Pioneering Outdoor Advocacy Through Social Media

Hyatt Regency Denver at Colorado Convention Center Join emerging leaders in the digital space as we explore the impact and opportunities in using social media to drive the next generation of outdoor advocacy. Learn how to take action and become a powerful voice on relevant topics like public lands, climate change, diversity, and local community issues.

4 PM

John Long Book Signing at adidas Outdoor

(Booth #42069-UL) American climber John Long will be signing copies of his new book, Stories from the Dirt, at the adidas Outdoor booth.

4 PM

AceCamp Happy Hour

(Booth 53080–UL) Stop by the AceCamp booth for Colorado’s finest Tommy Knocker beer.

4 PM

Stanley Happy Hour

Join in on a happy hour benefiting Big City Mountaineers. There will be a sale of Adventure Steins while supplies last ($10).

They’ll also have a limited edition Stanley + Pyramid Brewing Beer on tap for your enjoyment.

4 PM

Books & Beer: Writing a New Chapter in Denver

(Booth 39061-UL) Meet the authors and chat over a beer at the Falcon booth. We’ll have a keg and books to give away while supplies last!

4 PM

Mountain Hardwear Happy Hour

(Booth 44069) Mountain Hardwear invites you to join us for a pint at our new booth. Free limited edition soft-touch Mizu party cups to those who arrive on the early side.

4 PM

Happy Hour for the Boundary Waters Canoe Area

#36080-UL Join Boundary Waters a for happy hour and a gear raffle as we learn about the threat of sulfide-ore copper mining on the edge of this beloved canoecountry wilderness and what we can do to help protect it. Donations benefit the Campaign to Save the Boundary Waters.

4:30 PM

LEKI + Boa + Gloves + Beer = Happy Hour

(Booth 36031-UL) Join in on the celebration of a new partnership between LEKI and Boa! Join them both for a beer and get the first sneak peak at the new LEKI - Boa Trigger Gloves.

4:30-6 PM

Brims and Brews Benefit: Celebrating Colorado with POW (Booth 44080-UL)

EVENTS & EDUCATION Mountainsmith be selling artisan, CO-centric hats made by local Denver artist Katherine Homes.

Mountainsmith has partnered with Katherine to spread the love of Colorado, Mountainsmith, and the planet as a whole. Come by the Mountainsmith booth, have beer, and help raise money for POW.

5 PM

4:30-6 PM

7-9 PM

How Digital Natives are Winning in a PostAmazonian World + Happy Hour

The Camp (Booth 56117-UL) Amazon has most traditional brands and retailers scrambling for a new business model. But digital natives have always lived in this post-Amazonian world. Learn how some of the most successful digital native brands and retailers have thrived, and even seen explosive growth by doing things Amazon can’t.

Whether you’re a manufacturer, e-commerce pure play, or traditional brick & mortar retailer, this new generation of digital native upstarts offers lessons for everyone. Enjoy FREE beer from Sierra Nevada and great conversations!

Pints for Public Lands Happy Hour

(Booth 39105-UL) Join Patagonia and The Conservation Alliance for happy hour and raise a pint for public lands. We will be pouring Patagonia Provisions Long Root Ale in commemorative pints from MiiR for a $5 donation.

Fashion Show

Red Rocks Amphitheatre Outdoor Retailer + Snow Show is partnering with Icelantic’s Winter on the Rocks to bring the Fashion Show to Red Rocks Amphitheatre on night 2.

The event will kick off with the Fashion Show featuring DJ Matt Cassidy, followed by JAUZ and Mac Miller. The theme of the Outdoor Retailer + Snow Show Fashion Show is The Whole Mountain—celebrating the outdoor and snow communities coming together.

JANUARY 27

7-9 AM

An Industry Reimagined: A Conversation with Donna Carpenter, CEO of Burton; Sally McCoy, former CEO of CamelBak; and Jerry Stritzke, CEO of REI Co-op Four Seasons Ballroom, Colorado Convention Center The active-outdoor industries are at the leadingedge of prioritizing workplace equity that accelerates women’s leadership as a strategic business imperative. Camber Outdoors’ four panelists are at different places in their journey as individuals and business leaders.

Camber Outdoors’ Keynote will provide a forum for them to share with other leaders and influencers their Learn insights, lessons learned, and progress under the Camber Outdoors CEO Pledge that was launched three years ago. Presented by Camber Outdoors.

9 AM

Wool Appreciation Course presented by The Woolmark Company (Meeting Room 108) Join in on a 45-minute presentation designed

to broaden your knowledge and understanding of wool’s technical abilities and why it is the ultimate performance fiber.

9 AM

DUER Jean Hour

(Booth VO322-SL) DUER will be giving away a pair of jeans on the hour throughout all of the show.

When you hear the siren, get to the booth, and get ready to show them your moves.

9 AM

Direct Alpine Giveaways & Pro Deals (Booth 27130-SL) Standout in the sea of sameness! Be the first to experience Direct Alpine’s line of technical apparel, made in Europe since 1997 and debuting in North America at the OR + Snow Show. Daily giveaways of the Denali and Belay Jackets, packable insulation for year-round use in the mountains, plus attendee pro deals.

10-11 AM

Indigenous Connections: Re-envisioning Recreation and Public Lands Preservation to Incorporate First Nation Values and Traditions

The Camp (Booth 56117-UL) Join in a discussion with Native American recreation leaders on how the industry can better partner with indigenous peoples. According to Navajo tribal member and Natives Outdoors founder Len Necefer, “Combining forces between indigenous tribes and the outdoor industry is the strongest potential partnership we have to protect public lands, revitalize the health and cultures of native peoples, and address barriers to outdoor access.” A panel will discuss recognizing the role of Native Americans in the protection of public lands and also an indigenous approach to outdoor recreation.

Moderator: Annette McGivney, BACKPACKER Southwest Editor and the author of the new book Pure Land.

10-11 AM

Internships Support Diversity, Equity, and Inclusion in the Outdoor Industry

Denver at Colorado Convention Center This panel discussion between Patagonia, a former Patagonia intern, the Bureau of Land Management (BLM), and Greening Youth will discuss Patagonia’s hiring strategies, successes, and challenges. Come learn how businesses can use internships as an introduction to the outdoor industry and about the variety of careers that exist within the outdoor space.

10-11 AM

Talking Story About Design

Trend + Design Center (Booth 1014-LL) Design is a collaborative process. We are in an era where no one person holds all the knowledge of a product. Sharing expertise is critical to growth and development of the field. Conversations with designers about their path and philosophy provide insights into what it takes to be successful.

Speaker: Sam Ward, Struktur Event

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EVENTS & EDUCATION

11 AM-12 PM

Allyship 101

RANGER Station (Booth VO129-SL) Allyship 101 explores the relationship between the outdoors and social justice. Through an in-depth discussion, we’ll examine our individual impact on creating a more equitable and inclusive outdoors from both a personal and professional standpoint.

vide a focal point for the consumer. Learn strategies to segment your walls as well as how to tell multiple stories with some hands-on product play!

Robin Enright Salcido is the founder of Merchandising Matters (merchandisingmattersnow.com) which provides visual merchandising support and training to retailers and brands.

Salcido’s goal is to guide organizations and individuals to the kind of creativity that enhances the emotional connection between buyer and seller.

11 AM-12 PM

Resolve Any Conflict In 4 Simple Steps

The Camp (Booth 56117-UL) Win over any difficult customer, end workplace conflict, and build stronger, confident relationships with this simple, expert strategy that works EVERY TIME. 12-1 PM

The Visual Formula Behind Merchandising

The Camp (Booth 56117-UL) Long walls are valuable retail real estate and need to be broken up to promote your merchandise and pro-

12-1:30 PM

OIA INDUSTRY LUNCH The Next Wave of Outdoorist: The Importance of Growing Outdoor Communities on College Campuses

Hyatt Regency Denver at Colorado Convention Center Come to the OIA Industry Lunch for a meaningful discussion centered on the importance of the outdoors and its contribution to a healthy campus community that ultimately creates a healthy outdoor

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industry community. Hear from the perspectives of two different schools, Southern Utah University and Texas Woman’s University, about how they have embraced bringing an outdoor culture to their campuses and the impact it has had on students and the greater community.

Box lunches will be first-come, first-serve.

1:30-2:30 PM

Captivating & Marketing to the Millennial Customer The Camp (Booth 56117-UL) Millennials, with their vast purchasing power and social media influence, have caused seismic shifts in the way marketers engage with their audiences. This group communicates, learns, socializes, and shops through ever-evolving digital pathways and technologies thanks to the proliferation of social media. They are desensitized to traditional advertising, which means that typical display ads, and advertising through print, TV, and radio, are no longer effective at cutting through clutter. Those brands that understand millennial shopping behav-

ior, embrace their consumers’ storytelling power, and harness customer-created content are going to win.

Speaker: Andrew Higgins 2-3 PM

Biomimicry: 3.8 billion years of Research and Development

Trend + Design Center (Booth 1014-LL) Biomimicry is the conscious emulation of nature’s genius that can be applied to the fields of architecture, product design, energy, medicine, transportation, and social innovation. Drawing on 3.8 billion years of research and development, biomimicry can teach us how to create designs that don’t compete with the rest of the planet, but instead complement it. This session will give an overview of what biomimicry is, provide a “checklist” that encompasses the deep patterns that all of nature follows, and provide real-life examples of designs that use nature as an inspiration that will spark your imagination to what the future could be like. Speaker: Cynthia Fishman, AIA | NCARB | LEED AP | Fitwel Ambassador

2-3 PM

Corralling Your Product Process

Hyatt Regency Denver at Colorado Convention Center Recent survey findings profiling soft goods and hardgoods product management in specialty industries (outdoor, bike, ski, etc.) have indicated that understanding, defining, and managing new product processes are key to the success of product managers. This presentation will review the research, discuss some simple visual tools that can be used to define and document your product process, and look at a few ways that different soft goods and hardgoods companies have applied these tools.

experiential presentation will feature leaders in the industry describing how their “tools”— i.e., their assets and their strengths—are part and parcel of building a new future for the industry.

2:30-3:30 PM

It’s Time to Thrive, Not Just Survive

The Camp (Booth 56117-UL) Find five simple hacks to grow your business in the age of Amazon. Join our panel of industry experts as they explore five simple tactics that will help your business not just survive but thrive in the age of Amazon. Panelists include: Scott Ohsman, The Cairn Co.; Colin Moynihan, Uncle Dan’s Outfitters; Marc Sherman, The Gear Exchange; Jay Getzel, Mountainsmith 3 PM

2-3 PM

Our Tools: A New Vision for the Future of Outdoor

RANGER Station (Booth VO129-SL) Inspired by Audre Lorde’s quote “the master’s tools will never dismantle the master’s house,” this

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Book Signing: Jon Kedrowski, author of Classic Colorado Ski Descents

(Booth 44104-UL) Ski mountaineer Jon Kedrowski will sign copies of his guidebook, Classic Colorado Ski Descents, featuring 70 of the best lines on the 13ers and

EVENTS & EDUCATION 14ers, new from Colorado Mountain Club Press.

3:30-4:30 PM

Strategies to Control Product Sales and Position for Omnichannel Growth

Hyatt Regency Denver at Colorado Convention Center As omnichannel buyer behavior changes and competition gets fiercer than ever, retailers must shift the way they manage products across their selling channels. Data fuels these decisions and makes it possible to create a cohesive strategy. In this session, attendees will learn how to strengthen cross-channel sales by implementing the right policies, as well as pricing, promotion, and enforcement strategies to maximize growth.

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3:30-4:30 PM

When Women Lead: Part 2

The Camp (Booth 56117-UL) As the retail environment and outdoor community evolves, so must everyday business practices. Join us as we share lessons learned from female executives who are building innovative, inclusive businesses and workforces.

Come ready to hear some hard truths and uplifting stories and leave with strategies to engage with current and future customers and community to create a more unifying and relevant experience. All members of our outdoor community are invited and welcome to attend. Panelists: Deanne Buck, Camber Outdoors; Georgina Miranda, She Ventures; Jen Gurecki, Coalition Snow; Amanda Goad, BoldBrew

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(Booth 24236-SL) Noso Patches, SheJumps, and Skhoop are hosting a patchdazzled happy hour. Stop by for a beer, and patch up a snag in your gear with Noso and Skhoop. Your support helps SheJumps to get more women and girls to reach their highest potential through outdoor adventures and education.

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4:30 PM

Bushcraft Knives & Axes Workshop

(Booth 53086-UL) Master the art of traditional tools with survival and bushcraft expert, Jason Hunt, owner of Campcraft Outdoors.

Learn hands-on how to carve feather sticks and

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notches and how to bow drill and win daily prizes from Helle Knives of Norway and Hults Bruk Swedish Axes.

4:30-6 PM

When Women Lead Happy Hour

The Camp (Booth 56117-UL) Join us as we continue the When Women Lead conversation over drinks and high fives. You won’t want to miss the special treat we have in store for you.

6 PM

Backcountry Olympics

Tivoli Brewing Backcountry Hunters & Anglers invites you to join in for beers, bands, and a backcountry olympics that will be sure to bring a bit of pain and plenty of laughs to the hundreds of public land owners that descend upon Tivoloi Brewing for BHA’s Backcountry Olympics at Outdoor Retailer. See how your company stacks against other outdoor brands. Events include snowshoe races, mechanical bull riding competitions, and more!

JANUARY 28 10-11 AM

Jim Baird & History Channel’s “Alone”: How Wilderness Travel Taught Him Survival

The Camp (Booth 56117-UL) After surviving on northern Vancouver Island for 75 days for History Channel’s self-shot survival reality series ‘Alone,’ Jim Baird, along with his brother Ted, outlasted six other teams to come home with a cash prize of $500,000. With a background in remote wilderness travel, Jim Baird was unsure how their skills would translate in a purely survival situation. While on

the show, Jim completed an eight-day backpacking trek and built a canoe and paddles using only a tarp and knife. They survived on everything from fish, to wild mushrooms, to whatever they could scrape off the bottom of a rock. When it was all said and done, they credit their multiweek wilderness travel adventures for teaching them the most important survival skill of all, and it’s not something you can learn on YouTube. In this presentation, Jim Baird will speak about his journey on ‘Alone’ and will share the survival lessons he learned along the way. He will also shed light on his journey in the outdoor industry as a fulltime adventurer, content creator, and influencer for more than three years.

10 AM

Osprey Pack Sale

(Booth 37065-UL) Osprey is selling two new F18 packs while supplies last: The Mutant 22 alpine climbing pack and the Arcane Large Top Zip lifestyle pack for $40.

Proceeds will be donated to the Colorado Avalanche Information Center.

10 AM

All Day Yappy Hour

(Booth #24109-SL) Zuke’s is an all-natural dog treat company that has been based in the heart of the Colorado Rocky Mountains for the last 23 years. Stop by their booth and show them a picture of your adventure pup and you’ll take them home some free treat samples.

If you sign up for their eNewsletter and follow them on Facebook and on Instagram, you’ll take home some great travel dog swag.

11 AM

Darn Tough Vermont to serve Maple Bacon Creamees

(Booth 39021) Stop by Darn Tough Vermont’s booth for their Maple Bacon creamee machine! Darn Tough will be serving this must-try deliciousness from 11 a.m. until the goodness is gone!

11 AM–12 PM

Non-Profits: Using Influencers and Content Creation for Good The Camp (Booth 56117-UL) In Non-Profits: Using Influencers and Content Creation for Good, we look at how nonprofits can build content with and utilize athletes/influencers to broaden and deepen their messaging and grow their community on social media and beyond.

Sponsored by So Good Creative.

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F E AT U R E D A R E A S VENTURE OUT

Location: Street Exhibit Level, next to the Bellco Theatre Venture Out is a destination for retailers to discover and explore the modern outdoor trend and better understand how the definition of outdoor is changing. Venture Out is the way the industry is embracing and encouraging these new outdoor consumers. Head to Venture Out to see some of the brands pushing the limits in the outdoor industry.

R E N TA L W O R L D + BACKSHOP & UNIFORM GALLERY Location: Street Exhibit Level, Meeting Room 102

Designed for resort and rental buyers, this area is a one-stop overview of alpine, snowboarding and cross-country rental gear.

And don’t miss the RANGER Station—education, workshops and the community hub at Venture Out.

S C A N D I N AV I A N VILLAGE THE CAMP

Location: Upper Exhibit Level, Booth 56117-UL The Camp provides elevated education on the show floor—from the latest issues stores are facing to industry trends. The Camp will focus on the stories, products, trends and people that help drive traffic to retailers, and will provide daily education to inspire fresh ways to think and sell outdoor products year-round.

Location: Upper Exhibit Level

Explore the culture of Scandinavian brands without leaving the country. The Scandinavian Bar will have happy hours daily—skål (cheers) to the brands of Scandinavia!

LUXE

Location: Upper Exhibit Level

TREND + DESIGN CENTER Location: Lower Exhibit Level, Booth 1014-LL

The Trend + Design Center is where the design and R&D community gathers to hear what’s next. From trend forecasting industrial design and materials innovation, the Trend + Design Center anchors the supplier story at Outdoor Retailer and serves the design audience with compelling education and networking events.

Interested in bringing premium and luxury snow and outdoor apparel into your store? Head to the Upper Level to see top-class brands with top-class products.

Product Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies The Mountain Hardwear Denim Collection Reaching New Heights with Denim Engineering.

Designed for the those in the crowd who always push the boundaries, Mountain Hardwear’s

new denim collection marries versatility and functionality to create a new paradigm for

climbers at any elevation. CORDURA® Denim enhanced durability and wear-resistance and is the technical foundation for this

collection that performs equally well in the city or at the crag. The men’s and

The Mountain Hardwear Denim Collection – the new standard

for climbing – inspired authentic performance apparel.

Come see us to learn more! CORDURA® brand booth #54037-UL and Mountain Hardwear booth #44069.

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©2017 INVISTA. CORDURA® is a trademark of INVISTA for durable fabric. All other marks referenced herein are property of their respective owners.

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EDITORIAL

outdoorretailer.com

SHOW STAFF

EDITOR-IN-CHIEF

VP, GROUP SHOW DIRECTOR

khostetter@aimmedia.com

marisa.nicholson@outdoorretailer.com

EXECUTIVE EDITOR

SALES DIRECTOR

DEPUTY EDITOR

krista.dill@outdoorretailer.com

Kristin Hostetter Casey Lyons

Elisabeth Kwak-Hefferan ASSISTANT EDITOR

Marisa Nicholson Krista Dill

SENIOR ACCOUNT EXECUTIVE

Paul Dillman

Kristen Kuchar

paul.dillman@outdoorretailer.com

CONTRIBUTORS

SENIOR ACCOUNT EXECUTIVE & PUBLISHER/ OUTDOOR RETAILER MAGAZINE

kkuchar@aimmedia.com

Amelia Arveson, Corey Buhay, Erme Catino, Kassondra Cloos, David Clucas, M.T. Elliott, Courtney Holden, Krista Karlson, Brigid Mander, Eric Smith, Morgan Tilton, Carolyn Webber, Ryan Wichelns INTERN

Spencer Cox

DESIGN & PHOTOGRAPHY ART DIRECTOR

Mike Leister DEPUTY ART DIRECTOR

Jackie McCaffrey

ASSOCIATE ART DIRECTOR

Giovanni Corrado Leone LEAD PHOTOGRAPHER

Louisa Albanese PHOTOGRAPHER

Lauren Danilek PRODUCTION GROUP PRODUCTION DIRECTOR

Barb Van Sickle

PREPRESS MANAGER

Joy Kelley

AD COORDINATOR

Caitlin O’Connor PREPRESS SPECIALIST

Idania Mentana SALES AND MARKETING GROUP PUBLISHER

Ryan Johnson

ryan.johnson@outdoorretailer.com ACCOUNT EXECUTIVE

Dave Nielson

dave.nielson@outdoorretailer.com ACCOUNT EXECUTIVE

Robert O’Quinn

robert.oquinn@outdoorretailer.com ACCOUNT EXECUTIVE

Casey Rydzeski

casey.rydzeski@outdoorretailer.com SENIOR MARKETING DIRECTOR

Jennifer Holcomb

jennifer.holcomb@outdoorretailer.com MARKETING DIRECTOR

Margie Lelvis

margie.lelvis@outdoorretailer.com MARKETING DIRECTOR

Sarah Langston

sarah.langston@outdoorretailer.com MARKETING COMMUNICATIONS SPECIALIST

Natalie Generalovich

natalie.generalovich@outdoorretailer.com SENIOR ART DIRECTOR

Raymond Kang

raymond.kang@outdoorretailer.com PRODUCTION/TRAFFIC MANAGER

Laurie Stiglitz

laurie.stiglitz@outdoorretailer.com

Sharon Houghton

BRAND DEVELOPMENT DIRECTOR

NATIONAL SALES MANAGER

larry.harrison@outdoorretailer.com

shoughton@aimmedia.com

Scott Monte

smonte@aimmedia.com 949-701-2040 ACCOUNT REPRESENTATIVE

Sharon Burson

sburson@aimmedia.com 970-485-0846 ACCOUNT REPRESENTATIVE EVENTS/BUSINESS DEVELOPMENT MANAGER

Rebecca Hayden Louzan rhaydenlouzan@aimmedia.com 781-635-6719 ACCOUNT REPRESENTATIVE

Larry Harrison

RETAIL RELATIONS MANAGER

Joe Bustos

joe.bustos@outdoorretailer.com RETAIL RELATIONS MANAGER

Chris Sears

chris.sears@outdoorretailer.com SENIOR DIRECTOR OF OPERATIONS

Cathy Griffith

cathy.griffith@emeraldexpo.com OPERATIONS DIRECTOR

Julie Freedman

Beth Prehn

julie.freedman@outdoorretailer.com

bprehn@aimmedia.com 303-253-6317

OPERATIONS MANAGER

ACCOUNT REPRESENTATIVE

nicole.tessier@outdoorretailer.com

Gregg Thayer

gthayer@aimmedia.com 303-817-7138

Nicole Tessier

OPERATIONS MANAGER

Kirsten Khoury

kirsten.khoury@outdoorretailer.com REGISTRATION OPERATIONS MANAGER

Copyright 2017 © Cruz Bay Publishing, Inc.

PRESIDENT & CEO

Andrew W. Clurman SENIOR VICE PRESIDENT, CHIEF FINANCIAL OFFICER & TREASURER

Michael Henry

CHIEF INNOVATION OFFICER & GENERAL MANAGER, OUTDOOR GROUP

Jonathan Dorn

VICE PRESIDENT, AUDIENCE DEVELOPMENT

Thomas Masterson

Kristen Novick

kristen.novick@emeraldexpo.com REGISTRATION OPERATIONS COORDINATOR

Kylie Sanders

kylie.sanders@emeraldexpo.com EVENTS OPERATIONS

Nicole Lessley

nicole.lessley@outdoorretailer.com

VICE PRESIDENT, CONTROLLER

SPONSORSHIP OPERATIONS

VICE PRESIDENT, RESEARCH

kristen.hartman@outdoorretailer.com

Joseph Cohen Kristy Kaus

HUMAN RESOURCES DIRECTOR

JoAnn Thomas AIM BOARD CHAIR

Kristen Hartman BILLING MANAGER

Sara Luckey

sara.luckey@outdoorretailer.com

Efrem Zimbalist III

CLASSIFIEDS

PHOTO © DAN HOLZ | OSPREY

SCENE BEST OF BOOTH

A Brave New World

More than 1,000 booths, many of them new. Who will win Best of Booth?

G

PHOTO BY LAUREN DANILEK

ET READY FOR an adventure. A new convention center means relearning to navigate the intricate web of booths that make up the show floor, and finding those landmark booths and pathways all over again. But new spaces, shapes, and sizes make it prime time for brands to upgrade their booths, bringing new life and excitement to gear city. It also levels the playing field and stiffens the competition for our coveted Best of Booth Awards. Is your booth award-worthy?

Drop us a note and tell us why (snewsedit @aimmedia.com) and we’ll come and check it out. –Ryan Wichelns

96

THE DAILY | OUTDOOR RETAILER + SNOW SHOW

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ERGOKNIT™ WINDSTOPPER® STRETCH FLEECE PALM

GORE® WINDSTOPPER® FOR ADDED PROTECTION FROM THE WIND ENGINEERED FLEX POINTS PROVIDE AMPLE DEXTERITY AND RANGE OF MOTION

STRATEGICALLY PLACED SILICON PRINT ON PALMS AND FINGERS PROVIDES A SECURE GRIP 3-D KNIT PROVIDES WARM WITHOUT BULK AND OUTSTANDING COMFORT WITH 80% FEWER SEAMS

TOUCH-SCREEN COMPATIBLE

STRETCH RIB CUFFS HELP HOLD IN WARMTH

BOOTH 54117-UL

BOOTH: 49007-UL