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ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

NEWS JUNE IS THE NEW AUGUST

After years of the same calendar, Outdoor Retailer shifts its show dates for 2018. Here’s why.

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GEAR WINTER SHOW STANDOUTS

From puffies to packs to vests for your pup, check out the most exciting new gear on the floor.

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1 DAY

EVENTS BE HERE NOW!

The complete guide to the best parties, presentations, seminars, and happy hours.

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BEST and BRIGHTEST Meet the 26 people setting the outdoor industry on fire

Rachel Pohl adventure artist

Katie Boué campaign manager and content producer

©2016 WILLIAMSON-DICKIE MFG. CO.

PLUS: Win free boots! p. 84 Cam Brensinger founder, NEMO Equipment

Julie Atherton Principal, JAM Media Collective

GREATER THAN ALL OUTDOORS The official publication of:

DON’T MISS THE HOT SHEET


Introducing

THE WORLD’S FINEST WORK PANTS

FOR THE NEW GENERATION OF WORKERS.

BOOTH 39159


ORD OU TDOOR RE TAILER DAILY | POWERED BY SNE WS

NEWS JUNE IS THE NEW AUGUST

After years of the same calendar, Outdoor Retailer shifts its show dates for 2018. Here’s why.

PAGE

9

GEAR WINTER SHOW STANDOUTS

From puffies to packs to vests for your pup, check out the most exciting new gear on the floor.

PAGE

45

The complete guide to the best parties, presentations, seminars, and happy hours.

PAGE

74

JA N UA RY 10, 2 017

BEST and BRIGHTEST Meet the 26 people setting the outdoor industry on fire

Rachel Pohl adventure artist

Katie Boué campaign manager and content producer

Julie Atherton Principal, JAM Media Collective

The official publication of:

1 DAY

EVENTS BE HERE NOW!

DON’T MISS THE HOT SHEET PLUS: Win free boots! p. 84 Cam Brensinger founder, NEMO Equipment


E X P E R I E NC E K H O M BU AT W I N T E R O R B O O T H 29155 W k hombu . com

From the mountain trails to the city streets, Khombu’s All-Season Technology System has you covered. We worry about the weather so you don’t have to. #allseaonsallthetime


FUNCTION. FASHION. INNOVATION. from Fall to Winter

Official Aprés Ski Boot Provider to the U.S. Ski Team

since 1969


©2017 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics.

There have always been durable people. For 50 years, we’ve made durable fabrics. Not just because we could, but because people out there needed something tough enough to endure the life they lived. It’s been quite a ride, but you better hold on. You won’t believe where we’re going next.

Help us celebrate at booth #39213. Bring your stories.

cordura.com/50years


CONTENTS

Day 1

Outdoor Retailer Daily

PHOTO BY CAVEMAN COLLECTIVE

Star Power: (from left) Jeanine Pesce, founder of RANGE; Beaver Theodosakis, founder of prAna; and Jennifer Scism, founder of Good To-Go.

COVER

NEWS

23 OR’s Got Talent

9Show Shakeup

Where will you find the outdoor industry’s 26 most talented people? Busy revolutionizing backpacking food, breaking ground with social media marketing, opening up the outdoors to more diverse populations, and saving the rainforest— and that’s just for starters.

Mark your calendars: Starting next year, Outdoor Retailer shifts its show dates to June and November. Here’s the inside scoop on why organizers made the change and what to expect in 2018 and beyond.

“AT [A RISE OF] 4°C, THE OUTDOOR INDUSTRY IS BASICALLY GONE. WELL, THE GLOBE HIT 1.6°C THIS YEAR.”

—AUDEN SCHENDLER, VP OF SUSTAINABILITY, ASPEN SKI COMPANY PAGE 59

EVENTS

74 Parties, Speakers,

Workshops & More

Make the most of the show by filling your calendar with our roundup of top events, seminars, presentations, and happy hours.

JANUARY 10, 2017 DAY 1

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CONTENTS

Day 1

Outdoor Retailer Daily

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Demo Day

The hottest gear at the All Mountain Demo? How weather and backcountry fever are affecting sales? Find out here.

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Gear of the Year

BACKPACKER announces the 11 latest winners of its coveted Editors’ Choice Award. Plus: Who wants to buy K2?

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Pow Day

Take a peek at the good times rolling at Solitude.

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Best of Booth Awards

Back by popular demand! Today’s winner shows how the biggest booths mix style and impact to drive home a brand’s identity.

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Run SLC

Why settle for a hotel treadmill when you can rock this top city running route?

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Q&A

Behind the scenes with Conservation Alliance breakfast speaker Auden Schendler, Toad&Co’s Sarah Matt, and Krimson Klover founder Rhonda Swenson.

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Opinion

Conservation Alliance Executive Director John

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38

Sterling says now is the time for the industry to flex its political muscle in the name of saving public land.

GEAR

38

New Kids on the Block

See what these three Outdoor Retailer newbies have to offer.

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Editors’ Picks

14

A hammock sleeping pad, instant treehouse, magnetic face protector, and more gear that caught our eye.

48

New Product Gallery

Preview 22 examples of Winter Market’s latest and greatest gear.

LOGISTICS

68

Show Info & Maps

Wonder where to fuel up on food or what the rules are for bringing your dog to the show? Turn to our collection of maps, regulations, and show information.

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45

59

The Hot Sheet

Go ahead, flip straight to our essential one-page guide to today’s best, coolest, and buzziest events, swag, gear, and more. Plus: Win free Kodiak boots!

PHOTOS BY COURTESY TK

NEWS


PRIMALOFT® IS A REGISTERED TRADEMARK OF PRIMALOFT, INC. ©2017 PRIMALOFT, INC.

IT BREATHES WITH YOU. PrimaLoft® Insulation Active breathes harder or softer whenever you do. This innovative insulation technology is warm for the lift, breathable for the slope and maintains 92% of its warmth when wet. Feel the new standard in active breathability at booth # 40043.


When it comes to quality, look to the Original Article. After 100 New England winters, it’s no wonder a little Yankee ingenuity would invent a whole new kind of fabric – PolarFleece ®. Warmer, lighter, and far more durable, it was a fashion icon that revolutionized what we wear when we go outside.

Quality Knits - Fuzzy Comfort Modern Performance

E RE D POW

BY

CREATE YOUR OWN CUSTOM PULLOVER! Visit us at OR Winter Market Booth #32093, or go to POLARFLEECE.COM


Our invention has been relentlessly copied since. But try as they might, they just can’t match the soft hand, quality knit, and sheer versatility of genuine PolarFleece®. In fact, once you’ve worn the original article, you’ll never go back to cheap imitations again. Choose your own color combinations.

That’s why we’re bringing back the PolarFleece® Pullover. Come by our booth and we can sew one up for you, made to order. Warm and comfortable anywhere, goes with anything. This is the fabric that started it all.

®

100% Recycled & Made in U.S.A.

©2017 Polartec, LLC. Polartec®, PolarFleece® are registered trademarks of Polartec, LLC.

Watch your pullover come to life!


Leave the GPS at home.

©The Rockport Company, LLC. All rights reserved.

Booth# 34175


NEWS

WHAT’S HAPPENING OUT THERE

The Dating Game The three principals behind the calendar change explain their rationale.

PHOTO BY CAVEMAN COLLECTIVE

T

HE SHIFTING SHOW days may feel upending to brands accustomed to the current schedule, but it’s all part of a plan to make the industry more cohesive, say the three major stakeholders, who started talks about schedule changes two years ago. The industry has never been more of a powerhouse than it is now, which has been demonstrated in no small part by the bipartisan support the industry has received in Congress. Outdoor Retailer is the biggest gathering of policy wonks who have made the outdoor industry a force in Washington, gear manufacturers who influence their elected officials, and activists working to improve sustainability and fight climate change. “That was the outcome we wanted: that our members see a business return, but that we also have a venue to come together and work on all the other issues,” says Outdoor Industry Association Executive Director Amy Roberts. Starting in 2018, Outdoor Retailer will hold shows in January, June, and November, with the latter two coinciding with Grassroots Outdoor Alliance Connect, which will be held immediately before Summer and Winter Markets. All GOA members are expected to attend both shows. GOA’s shows are about retailers doing business with vendors they already know, says Rich Hill, President of GOA. Outdoor Retailer presents an opportunity for members to discover new brands and products. The new schedule improves efficiency for retailers, he says, and the co-location cuts down on travel time for East Coast retailers who find it difficult to regularly make it out west. GOA is cutting its events by one day, and ultimately retailers will have more days in their stores even after attending the nine days of GOA Connect and Outdoor Retailer each time. “There’s no date that works for everyone,” Hill says. “But the new dates are optimal for 75 percent of our businesses.” Moving up the schedule by a full two months will be hard for the smaller businesses, Hill said, but ultimately it means they’ll be exhibiting in front of retailers before they’ve placed orders, offering them a new outlet for sales. One sector of the industry that has been openly against the move from August to June for Summer Market is the paddlesports industry, which is breaking off to start its own independent show next year. But Outdoor Retailer has been working with a paddlesports advisory group (consisting of representatives from 10 to 12 brands) to try to find a

Amy Roberts (left), Rich Hill, Marisa Nicholson

solution that works for them. “In 2018, we’re hearing from brands that will still support the show come June, because they understand the need and want to be part of the full industry show,” says Marisa Nicholson, VP and group show director for Outdoor Retailer. “There are others who have determined it doesn’t work for their business.” The buying cycle has crept up, year after year, as vendors seek earlier commitment from retailers on pre-season orders. That has made Outdoor Retailer less of a traditional buying show and more of an industry gathering, says Roberts. So OR and OIA held countless meetings and interviews with show attendees, exhibitors and other stakeholders to determine the best schedule. The industry has been changing for quite some time, and it’s not going to stop, Nicholson says. But now, the show can adjust more quickly to what the market and industry need. The process of changing the dates has brought GOA, OIA, and OR together in a way that hasn’t happened before, so that these three forces can continue to call on one another.

“We have a shared values set,” Roberts says, “so we want to work on issues together, whether it’s making more places to play for people, or bringing new customers into outdoor. We’re going to have the three organizations working together, and I think that’s going to be more powerful than individual groups working alone.” –Kassondra Cloos

The News in Brief

WINTER IN WASHINGTON, D.C. a Last week, Protect Our Winters (@ProtectWinters) organized a “blizzard” of tweets aimed at Donald Trump, asking him to honor the United States’ commitment to the historic Paris Agreement on climate change. #KeepParis trended in the United States and in Sweden, reaching more than 11 million people, as more than 3,200 tweets were aimed at @realDonaldTrump. His response? Silence. –Kassondra Cloos

JANUARY 10, 2017 DAY 1

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NEWS DEMO

Out of Bounds

Brands and buyers get crazy about lightweight ski and snowboard gear that’s built for the backcountry.

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Jeremy Jolley, sales manager for Arva Equipment, shows off the Reactor 18L backpack ($599).

touring. The goggles have an anti-fog coating 16 times the industry standard, which means you get eight minutes without fog even when stopped between the uphill and the downhill. Arva (#35072) also launched a new line of smaller ABS backpacks, the Reactor Ultralight Series ($649, 15L; $749, 25L) since the backpacks are increasingly becoming a standard part

of an avalanche safety kit. As people are lugging more gear up mountains, lightweight is the word everyone wants to hear. From lightweight probes from Arva to ultralight boots from La Sportiva (#5027), it’s all about who can find the perfect balance between a low weight and a high performance. Voile (#32063) has been trying to perfect that balance by reducing the amount of carbon in the Ultra Vector skis. Voile also showcased its splitboard, the only option for snowboarders at the All Mountain Demo. The real game-changer there was the binding, though, which vastly improved and simplified the setup from splitboard to snowboard. La Sportiva also showed off the Vapor Nano lightweight carbon nano-tube skis ($1,200), which maintain rigidity and keep an edge while carving. “Everyone is looking to do more with less,” says Jonathan Degenhardt, marketing director of La Sportiva. “In the backcountry, people are doing longer, more adventurous tours. A lightweight ski translates to a longer day and more laps.” As snow continues to dump across the nation, retailers hope ski sales will only continue to go up, and the ski companies will keep their eyes on meeting the needs of the backcountry demand. “The strength in the last few seasons has been backcountry,” Degenhardt says. Like the snow, it shows no sign of stopping. –Carolyn Webber

PHOTOS BY LOUISA ALBANESE (TOP); LAUREN DANILEK

A

FTER A STRING OF DRY SEASONS, everyone has been praying for snow—and this year, nature answered the call. At yesterday’s whiteout All Mountain Demo, people strapped on snowshoes and romped through the powder while skiers made turns down Solitude’s slopes, but it wasn’t just yesterday that delivered snow. “It’s snowing coast to coast, and it’s been exceptional,” says Chris McKearin, U.S. commercial manager for Salomon (#35093). “Skiers are in a buying mood.” Although the season had a late start, retailers report that sales continue to rise as powder falls across the nation. But skiers and riders aren’t staying in bounds like they used to, which is why everyone is trying to create the perfect backcountry setup. Salomon, which traditionally manufactured alpine skiing equipment, is heading full force into the backcountry. The brand has simplified its bindings so there are fewer moving parts that could break while touring, and this is the first year it's offering a binding and boot specifically dedicated to the backcountry, the MTN Binding ($509-$549) and S/Lab XL Boot ($1,000). Why? McKearin says since it is only recently a booming segment, companies haven’t dedicated the time to it as they have to other ski styles. “The racers’ needs are set, park skiers aren’t asking for anything new, even the freeriders aren’t asking for much new,” he says. “So, by going into the touring world where there are unmet needs, we are able to develop new technologies.” Dynafit (#36073) launched an entire ski line this season, which they refer to as a “lightweight renaissance.” Learning from their top-selling Meteorite freeskiing skis, they’ve fine-tuned the shape of their new Beast line. Like most manufacturers, they are making boots and bindings that are flexible for the uphill and stiff for the downhill. While Dynafit initially made a ski setup suitable for the high peaks of the Himalayas, it is finding that skiers want hybrid designs they can use to cruise in the resort, delve into the sidecountry, and spend the next day backcountry touring. “It’s hard to be able to afford a backcountry setup and an alpine setup, not to mention multiple different skis within different setups, so that versatility is key,” says Jamie Laidlaw with Dynafit. Black Diamond (#6009), which has held true to its backcountry roots, says it is simply in the right place at the right time. Skins, beacons, and backcountry pole sales are cranking, says Keith Christensen, director of sales. He reports a surprising boost in sales for full backcountry sets, which most likely means more buyers are investing in their first backcountry setup. Even outside of the ski demo area, everyone had off piste on the mind. Native Eyewear (#24041) added to its line of ski goggles with the Spindrift and the DropZone ($129-$199), and they’re made for


NEWS GEAR AWARDS

Best of the Best

BACKPACKER announces the winners of the 2017 Editors’ Choice Awards. Gear tester Kassondra Cloos wears the Rab Kinetic Plus shell in Colombia.

F

ROM SUMMER MARKET to the first winter snow, BACKPACKER’s testers put the industry’s latest innovations through a gauntlet of tough terrain and terrible weather. The goal: find the products deserving of a coveted Editors’ Choice Award. With no preset categories or number of recipients, the selection process is entirely performance-driven. (Full disclosure: BACKPACKER and OR Daily are owned by the same parent company.) “Since 1993, our gear reviews have set the benchmark by which all others are measured,” says BACKPACKER Editor-inChief Dennis Lewon. “Our experienced testers and transparent process have earned an unrivaled level of trust from readers, retailers, and manufacturers. Under the leadership of Gear Editor Scott Yorko, our crew of hikers, climbers, mountaineers, and guides put this season’s contenders through months of rigorous testing, then took the finalists on one last shakedown.” The culmination of this year’s program took place in Colombia’s Páramo de Ocetá, a high-alpine tundra with notoriously wet and windy weather. There, BACKPACKER staff and testers took the contenders on a five-day trek and narrowed the list to the 11 winners presented today. This morning, Lewon and Yorko plan to kick off the show by personally presenting the awards to all of the recipients attending Winter Market. – Scott Yorko

THIS YEAR’S WINNERS ∂ Arc'teryx Bora AR, a waterproof pack with multi-directional rotating hipbelt (#1019) ∂ REI Magma 850, a lightweight, 10-degree bag ∂ Rab Kinetic Plus, a waterproof, breathable shell with supreme stretch (#3001) ∂ Voormi River Run Hoodie, an ultrathin merino/ poly blend layer ∂ Good To-Go Oatmeal, an instant breakfast with whole oats, seeds, and dried fruits (#15014) ∂ Helinox Chair Zero, a 1-pound, collapsible camp chair (#15049) ∂ Mountainsmith Slingback Chair, a 5-ounce, minimalist recliner (#16018) ∂ Katadyn BeFree, a fast-flowing water filter with a soft, collapsible bladder

GOLD WINNERS ∂ Big Agnes Copper Spur HV UL4, a spacious, four-person, two-door tent (#14026) ∂ Sea To Summit Ultra-Sil Travel Day Pack, an ultra-collapsible, lightweight knapsack (#16001)

GREEN WINNER ∂ Columbia OutDry Extreme ECO Jacket, a two-layer, waterproof/breathable shell made of recycled materials with no dyes or PFCs (#28011)

WANNA BUY A SKI COMPANY?

What happens if a major chunk of the American snowsports industry disappears overnight? That’s the scary question insiders started asking this winter following the October 2016 announcement that manufacturing giant Newell Brands is working to sell off its ski and snowboard portfolio. The chopping block features some big names, including K2 Sports, VÖlkl, Marker Bindings, and Dalbello, as well as smaller brands such as Line Skis, Full Tilt Boots, and Ride Snowboards. Newell’s CEO Michael Polk sent a chill through the industry by mentioning that if these brands fail to sell, they could be shuttered entirely, effectively disappearing a major chunk of the industry. But according to Alex Draper, K2 Sports’ VP of

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global marketing, that’s not likely to happen. “It is our firm belief that a transaction will be completed successfully and our portfolio of brands will have the opportunity to flourish with new owners in the not-too-distant future,” Draper says, adding that a number of big-name accounting, investment, and law firms are coming on board to help the sale. According to Nicole Quinlan, senior manager of global communications for Newell, the effort to sell off the brands is still underway, though they could not comment further on any potential suitors or the state of the process, nor could they specify whether they’re selling the brands as a package deal or à la carte. K2’s Draper says the company has an extensive list of potential buyers, plus other interested

parties, that they hope to narrow down in the near future, with the expectation of beginning negotiations over the next few weeks and getting a final deal by June 30, 2017. “We do not want to shut down the businesses,” Quinlan notes. Newell Brands, which owns other household names such as Sharpie and Rubbermaid, acquired the well-established snowsports companies as part of a merger with Jarden Corp. in 2015 for $15 billion. VÖlkl is now 94 years old, and K2 has been a leader in the snowsports industry for 55 years. In the meantime, “K2 Sports continues with investments in staff, services, facilities, and product development to fuel global growth,” Draper says. –Ryan Wichelns

PHOTO BY WHERENEXT.COM / GREGG BLEAKNEY

Could Newell Brands’ sale of its snowsports portfolio spell the end for iconic brands? Not likely, says K2.


Look up frostbite on the internet. Yeah, we wouldn’t want that either.

ZIPPO HAND WARMERS. KEEP YOUR DIGITS TOASTY. ®

Rugged and reusable, these eco-friendly heaters come in a 6 and 12-hour size. It’s a take-along furnace that fits in your pocket.

STOP BY BOOTH #BR343 REALTREE AP HD ®2006 of Jordan Outdoor Enterprises, Ltd., all rights reserved.

Z IP P O O UTDO O R . C O M


SCENE

CAPTURING THE SHOW’S KEY MOMENTS

2

Chill on the Hill

Ride up, party down. The Utah skies delivered a layer of fresh power to blanket slope seekers who came to the All Mountain Demo to sample the newest gear.

1

1. Yeti’s Lizzy Strazza proves there’s no better tool to win a popularity contest than a bag full of warm burritos. 2. La Sportiva President Jonathan Lantz plays the part of Prince Charming with a glass slipper, fitting John DiCuollo, a Backbone Media rep for Black Diamond, for a pair of demo boots. 3. Kameron Harper locks Camp Saver’s Adam Rodriguez into a pair of DPS Alchemists for Rodriguez’s first run of the season, a debut made all the more adventurous by pelting snow and intermittent rain. 4. All smiles, Courtney Manger represents Foggy Mountain Shop from the ultimate mobile office: a pair of skis. 5. Scarpa reps show off their favorite ORWM offerings, throwing both a boot party and a sausage fest all in the same tent.

4

5

PHOTOS BY LOUISA ALBANESE AND LAUREN DANILEK

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Come See the Latest GORE-TEX® Product Innovations. Booth #33039

THE BETTER WE CARE FOR YOU, THE LESS YOU THINK ABOUT US. NOTHING PROTECTS YOU LIKE GORE-TEX ® PRODUCTS.

THE NEW GORE-TEX® ACTIVE JACKETS WITH SHAKEDRY™ PRODUCT TECHNOLOGY Superlight, extremely breathable, waterproof. Shake to dry.

gore-tex.com/shakedry

© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SHAKEDRY™, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc.


SCENE BEST OF BOOTH

ORD

Best of Booth Winter Market

2017

Large Booths

Making a Statement

Mountain Hardwear’s skyscraper wows with brand identity—and a lot of height.

M

ountain Hardwear calls itself a “top of mountain brand,” so it’s no surprise it reached for the rafters with its booth. It was the first three-story installation in OR history. “It makes sense for us to have a booth this tall,” says interim GM Dennis Randall. And on those lofty bones, the brand added a smattering of spectacle. This winter, slackliners will be traveling across the booth nearly hourly. The highline at last summer’s show was a major draw and crowd pleaser, even if it’s not a major tenet of the brand (for that, check out the mannequin out front dressed to climb Mt. Everest, says Randall). On the lower level of this vertical maze, the “cave” will loop raw video from Mountain Hardwear athletes’ various exploits, produced brand videos, and more. The brand is hoping the cool, dark setting and even some occasional food will convince passers-by to hang out. When it’s time to get down to business, Mountain Hardwear’s meeting room features a flat-screen TV and an eight-seat roundtable, which lets the brand use a tech assist to show off what it has to offer.

1 3

1. Mountain Hardwear’s booth features three levels of product and meeting space around faux-rock. 2. The brand’s now award-winning booth, along with its in-house slackliners, made its debut during the last ORSM. 3. Pass through a rocky tunnel to take a look at product displayed on the inside. 4. A slackliner hovering in front of the booth was a major reason to stop last summer.

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OUTDOOR RETAILER DAILY

4 PHOTOS BY LAUREN DANILEK

2


UN1TED A great filter deserves a revolutionary hydration vessel. And that's why Katadyn teamed up with HydraPak. Our flexible SoftFlask allows for easy filling, fast filtering, and have a Beyond™ lifetime guarantee. The #1 choice for technical hydration for over a decade.

SOFTFLASK™ 600 ML BY HYDRAPAK — BEFREE™ FILTER BY KATADYN

ADVENTURE DRIVEN HYDRATION

Get the details at hydrapak.com


FITNESS

Run SLC

Work off happy hour with this local run. BY ORD STAFF

4

E Capitol

300 W

N 400 W

Total Distance

Memory Grove Park

4.25 miles

600 N

500 N Capitol Building

5

300 N

West High School

3

3rd

2

W N Temple 2nd Salt Palace South Temple

1

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OUTDOOR RETAILER DAILY

2. According to Karie Underwood, a local race director and board member of the Salt Lake City Track Club, the roads in this area are designed with pedestrians and bikers in mind and get plowed frequently (not that this week’s balmy weather will require much).

3. Heading into Memory Grove Park, escape the busy downtown traffic with an uphill climb through frosted trees along City Creek Canyon (running hard with this week’s rain). You’re still in the city, Underwood says, but the run has the “feel of the mountains.” 4. Top out at what Underwood calls The Gateway, at the northern end of Memory Grove Park. This is either a great place to turn around and head back, or the beginning of a long run farther north into the canyon. “It’s a

s 700 E

1. Head north from the Salt Palace’s main entrance to loop around the

fortress-like walls of Temple Square, with spires towering above. The square is literally the center of town—street numbers radiate outward from a small obelisk in the square, making this an easy point of reference.

500 E

300 E

There are a lot of fit people here. If you didn’t know that already, the 20-minute wait for a hotel treadmill at 6 a.m. sure makes that point clear. So skip the line by heading outdoors with this 4.25mile run, selected by a local running guru, that starts at the Salt Palace and showcases much of what makes SLC unique. Even in the rain, the sounds and scenery still beat the droning of treadmills in a windowless gym.

favorite, it goes on and on, climbing into the mountains.” City Creek runs 14 miles directly through the city up into the mountains north of town. 5. After leaving the park, loop around the State Capitol to take in the early 20th-century architecture and towering three-story rotunda. If you head inside, note the paintings beneath the dome, which are the masterwork of an unemployed artist during the Great Depression.


T H E U LT I M AT E

TRAVEL & ADVENTURE UNDERWEAR

Quest 2.0 National Geographic named it the ultimate travel underwear. Now it’s even better. It’s made from ultralight, quick-drying, pindot mesh fabric for wash-and-go wearability. Featuring SAXX’s proprietary BallPark PouchTM technology.


CEDAR WRIGHT PROFESSIONAL CLIMBER AND FILMMAKER

JESSICA WAHL GOVERNMENT AFFAIRS MANAGER, OUTDOOR INDUSTRY ASSOCIATION

A FORCE FOR OUTDOOR RECREATION. Only by joining together can we transform our beliefs into laws and actions that promote, protect and preserve what we love—the great outdoors. Join OIA and be part of a powerful force for meaningful change. outdoorindustry.org


OIA INDUSTRY LUNCH: PARTICIPATION TUESDAY, JANUARY 10 | 11:30 AM – 1 PM SALON D, SLC MARRIOTT DOWNTOWN AT CITY CREEK

DOCTOR’S ORDERS: GET OUTSIDE

STACY BARE DIRECTOR, SIERRA CLUB OUTDOORS

Join the Outdoor Industry Association and the Outdoor Foundation for a dynamic roundtable discussion moderated by OIA’s Jessica Wahl about the therapeutic power of the outdoors. As more and more doctors across the country prescribe outdoor recreation to address physical and mental illness, post-traumatic stress and other maladies, what is our role as an industry to support and incorporate messages of health and wellness into our brand stories?

CHRISTINE FANNING EXECUTIVE DIRECTOR, OUTDOOR FOUNDATION

MARK MCKNIGHT CMO, ROOTS RATED

OIA Industry Lunch live broadcast powered by

WHY YOUR OIA MEMBERSHIP MATTERS Becoming part of OIA means collaborating to achieve real solutions in the areas of sustainable business, outdoor recreation and trade policy and participation. Join OIA at outdoorindustry.org/membership

outdoorindustry.org


I N B R I TA I N I T R A I N S O V E R 1 0 0 D AY S A Y E A R , S O W E K N O W W H A T M A K E S A G O O D R A I N B O O T. F R O M B E I N G W AT E R P R O O F ( O B V I O U S LY ! ) A N D H A N D C R A F T E D U S I N G N AT U R A L R U B B E R TO E N H A N C E D T R E A D G R I P S A N D T H E FA C T T H AT W E T E S T E V E R Y S T Y L E TO W I T H S TA N D N E G AT I V E T E M P E R AT U R E S. E V E RY R A I N Y DAY C A N N O W B E A L I T T L E B R I G H T E R .

V I E W T H E N E W C O L L E C T I O N AT B O OT H 29165W o r c o n t a c t u s a t : T: 917 676 7254 E: u sa.show r oom@∆ oule s . c om


FEATURE

The

RE AL DE AL Talent in our industry is hard to define, but easy to spot. The 26 people featured here show it in the way they approach their work, their lives, and above all, in the passion and authenticity they bring to the industry and beyond. By Kassondra Cloos

JANUARY 10, 2017 DAY 1

23


THE REAL DEAL

the DOERS [vi si on a r y]

Cam Brensinger

40, Founder, NEMO Equipment

Adam Saraceno

34, Marketing Director, Peak Design ∂ While many new brands were struggling to navigate the crowdfunding game, Peak Design was making it look as easy as hitting up your dad for 20 bucks. Adam Saraceno is the brand’s Kickstarter marketing wizard, helping establish the photo accessory company as the most crowdfunded in existence. He was on the original team that raised $365,000 for Capture Clip in 2011—shattering Kickstarter records at the time—and now he’s behind about 90 percent of the company’s consumer messaging. “People really gravitate toward the voice we put out there,” says CEO Peter Dering. “It’s friendly, it’s warm, it’s transparent, and people don’t feel like we are selling them something.” That makes for effective marketing: Last year, the team raised $7.2 million, from 29,000 people, to bankroll the Everyday Backpack, bringing the brand’s grand total to $14.4 million.

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OUTDOOR RETAILER DAILY

Fynn Glover

28, Founder & CEO, RootsRated

∂ Everyone knows the NEMO founder went to MIT and worked for NASA. Not many people know he and his father handbuilt every single desk at NEMO’s new office in Dover, New Hampshire. But even that is not totally surprising for one of the outdoor industry’s true polymaths. “I’ve always thought of him as a visionary,” says Rick Meade, who was a tent buyer for REI before becoming president of Nikwax North America. Brensinger’s ability to think independently has established NEMO as a trendsetter. Witness its early adoption of lifestyle imagery in ads when others were still showing Mt. Everest, relaxed sleeping bag dimensions in a market full of mummy bags, and tents that used airbeams instead of poles. To paraphrase Meade, Brensinger simply works within a different framework.

∂ If you ask Fynn Glover what his outdoor background is, he’ll tell you he doesn’t have one. Yet he has created a booming content marketing business out of a failing trail-rating site, which he initially founded with the intention of leveraging retailers’ trail expertise. That idea morphed into a syndication and media platform, providing climbing, trail, and travel stories to brands. “Fynn’s natural understanding of the digital space and how people are consuming content got him started,” says Penn Newhard, managing partner of Backbone Media, who knows Glover through a colleague. “But his progression, hard work, and willingness to change to continue to improve is what is most impressive.”

[i n f lu e n c e r]

[or ga n i z e r]

30, Government Affairs Manager, Outdoor Industry Association

51, Founder, African American Nature and Parks Experience

Jessica Wahl

[th e voi c e]

[e ntr e pr e n e u r]

∂ Jessica Wahl came from the Department of the Interior in 2013 to help shape OIA’s policy initiatives. Her lobbying efforts paid off in late 2016, when Congress unanimously passed the Outdoor REC Act, legislation to include the outdoor industry’s contribution in the national GDP. She’s fluent in policy, but it’s her personality that makes her a lobbyist to reckon with, says Alex Boian, OIA’s VP of government affairs. “One of the things people hate the most about D.C. is that it’s so opportunistic,” he says. “With Jessica, these issues are personally important to her. She’s not some hired gun who just came off the Hill and will take any client for a price. And that shines through. She’s genuine and authentic, and that [makes her] a real outlier in a town like Washington.”

Teresa Baker

∂ The first weekend of June has become a time for black outdoorspeople to gather in national parks and change the face of the stereotypical wilderness explorer. Thank Teresa Baker for that: African American Nature and Parks Events were her idea. It started as a way to attract people to Yosemite, but blossomed into a national phenomenon. Those who have worked with Baker recognize her passion. “She’s confronting the status quo, and isn’t afraid to demand change, no matter who she’s talking to,” says Robert Hanna, a member representative of the California State Assembly. “She’ll take an idea and turn it into an event [for] hundreds of people.” Find ample proof this summer.


A Small Brand Can Change the World We believe our brand can strengthen the fabric of our families, villages and country by giving educational opportunites and meaningful employment to the people of Nepal. For every product Sherpa Adventure Gear sells, 25 cents is donated to the Sherpa Adventure Gear Fund to provide a brighter future to the children of Nepal through empowerment and education.

booth #14043 | sherpaadventuregear.com | #wearesherpa


THE REAL DEAL

the MAKERS [ti n ke r e r]

Owen Mesdag

40, Category Manager for water and cookware, MSR

[c h e f]

Jennifer Scism

51, Co-founder & CEO, Good To-Go ∂ For chefs at the top of their game, there’s perhaps no better skills throwdown than the TV show Iron Chef. In 2005, Jennifer Scism, who co-founded a four-star NYC restaurant (Annisa), was part of a team that topped the legendary Mario Batali. But it was backpacking—and its attendant meals—that changed the course of her career. In 2010, she took her culinary skills to Maine, where her husband, David Koorits, had been living. Determined to make a better “just add water” dinner, they started whipping up dehydrated meals with colorful vegetables; toasted, whole spices; and bold, ethnic flavor profiles—a far cry from most of the competition. “From the outset, she was a culinary star,” says Anita Lo, who co-founded Annisa in New York City with Scism. “But she has developed an incredible palate over the years. She’s a perfectionist and deeply passionate, and Good To-Go can’t even really be fairly compared to the competition.” Full stomachs at campsites everywhere agree.

∂ Owen Mesdag is the kind of guy who can’t help but improve everything around him. He designed an early waterproof “gadget bag” for the first generation iPhone—before it even hit the market—and it was so successful that Amazon brought on Kindlespecific versions, and Cascade Designs spun it off into its own brand [E-Case, now part of SealLine]. “Owen is a tinkerer,” says Joe Mc Swiney, CEO of SOG and former Cascade Designs president. “He’s looking at everything around him all the time and he’s thinking, ‘How can I do this differently, what’s a better way to do this?’” Among his other successes? Halving the weight of the MSR Gravity Works filter by replacing protective rubber with lightweight foam, lightening the Basecamp Snow Shelter Saw by ditching the plastic handle, and using fabric panels in place of metal on the Snow Fluke anchor. [c r a f t swom a n]

Jane Ruth

61, Owner, ApparelTek ∂ If there’s a product design version of the triple threat, then Jane Ruth is it. As a designer who can draw someone else’s idea and also come up with her own, a prototyper, and a gear tester, she’s got a whole team’s worth of skills. Her clients include Patagonia, Cabela’s, and Carhartt, but she does military gear, too. “She can build any garment,” says Ruthann Brown, marketing services manager for Polartec—another of Ruth’s clients— who knows prototyping well. “There are a million designers who can draw a picture for you, and that’s the fun part. But there are very few who can actually make the garment, too.”

[In memoriam]

Bob Swanson

83, Co-founder, Sierra Designs ∂ Bob Swanson was such a prolific and influential tent designer that in some corners he was simply known as “The Tent Guy,” as if there was no other. As a cofounder of Sierra Designs, he was one of the pioneers of the outdoor industry, and his influence can be found in nearly any tent on the market today. “He had a very creative mind,” says Sierra Designs co-founder George Marks, adding that nearly all tents used to look identical with only slight variations. “They were homogenized,” he says, “But Bob was able to maintain a sense of originality.”

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OUTDOOR RETAILER DAILY

After Swanson and Marks sold the company, they founded another one: Walrus Tents, which was later sold to REI and then MSR. Swanson finished his career as a freelance designer for Big Agnes. Even into his 80s, Swanson never showed or acted his age. He was never too old to rough it. And he was always the life of the international trips the Big Agnes team took together. “He was a wealth of knowledge and humble about it,” says Bill Gamber, co-founder of Big Agnes. “And just, flat out, fun. He was one of our buddies.”


If It’s not dIrty, you’re not doIng It rIght. prevIew the fall 2017 tIMBerland® traIl worK ColleCtIon featurIng the new ChoCorua hIKer at Booth #32112

Timberland and

are trademarks of TBL Licensing LLC. © 2016 TBL Licensing LLC. All rights reserved. USW50495


THE REAL DEAL

the CRE ATIVES [pa i nt e r]

Rachel Pohl

24, Adventure artist ∂Most of us can recall being awestruck by the outdoors, but it takes a rare talent to capture that feeling across different media. Rachel Pohl, who often travels by ski to her subjects, has had her paintings printed on BlackStrap face masks and starred in an IMAX movie, National Parks Adventure—not bad for someone just a year out of college. “Any of her prints legitimately put me in that place, better than almost any picture or other medium of art you see in the outdoor industry,” says Jim Sanco, brand manager for BlackStrap Industries. “No matter whether it’s winter or summer, and no matter where you are. It’s puking snow outside my window right now, but I look at [her painting of] Zion, and it takes me there immediately.” Most recently, Pohl has been in ads for the state of Montana, where she lives, aimed at skiers who want to experience her brand of backcountry awe. [wr it e r]

Brendan Leonard

37, Founder, Semi-Rad.com ∂ Brendan Leonard would never claim to be a gifted athlete. And that self-awareness is the main part of his charm and appeal. In a media environment full of chiseled pros and trips that are the stuff of dreams but only few people’s realities, Leonard’s work stands out for its attainability. He has so zeroed in on the common aspects of the outdoors that all people find his work relatable, says Christian Folk, consumer marketing manager of Outdoor Research. The brand sponsors Semi-Rad, and gets a ton of site referrals out of the deal. “He brings a bit of fun and humor to what can otherwise be a fairly intense and more hard-core message,” Folk says. In that relatability lies inclusion and inspiration—and a growing following. [stor yt e lle r]

Katie Boué

28, Campaign manager, content producer for outdoor advocacy and community ∂ Katie Boué took a part-time media social gig with OIA and turned it into a full-time job traveling the country in a van to chronicle stories about the industry and the people who are its future. Along the way, she doubled OIA’s site traffic, says Jenn Brunson, director of digital marketing for OIA and Boué’s former manager. “She’s kind of an anomaly,” Brunson says. “It’s rare that you find someone who is so, so passionate about what they do and how they recreate.” Such passion inspires others to work harder toward industry goals, and also helped loosen up OIA’s all-business reputation—no small task.” She has a magnetic personality,” says Kenji Haroutunian, an industry veteran who now runs a consulting firm and Outdoor PressCamps, “and it will have a halo effect on the organization she will lead someday.” Learn more about what Boué is working on now in our 5 Questions For... on page 59 in tomorrow’s issue.

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OUTDOOR RETAILER DAILY

[e d itor]

Julie Ellison

30, Editor, Climbing ∂ Even before Julie Ellison became the first female lead editor of Climbing magazine* a year ago, she had already achieved the climber ideal of living in a van and spending her time at whichever crag was next on her list. With the cred that comes from living the life she writes about, Ellison quickly figured out new ways to engage and expand her audience (by 20 percent in one year) and bring new voices—and participants—into the climbing world. “Julie is an unapologetic, staunch supporter of women in climbing,” says Shelma Jun, founder of Flash Foxy and the Women’s Climbing Festival. In a sport that resembles a tribe more than a hobby, Ellison knows her audience—and that’s key. *Climbing and SNEWS, which produces ORD, have the same parent company, Active Interest Media.


THE REAL DEAL

the GUIDES [e ye ope n e r]

[m e ntor]

29, Director of Leadership Development and Natural Leaders Network, Children & Nature Network

58, Founder, prAna

Juan Martinez

∂ Juan Martinez has made a career out of getting kids outside, all because of an unusual punishment he served as an “angry” kid growing up in Los Angeles: He could take detention, or he could join the school’s eco club. So gardening it was, which led to a course at the Teton Science School and his first glimpse of the starry sky. It was a transformative experience, and one he was keen to pay forward. “The foundation of his personal experience, and how he’s been able to turn it into action, is really remarkable,” says Ann Krcik, of The North Face, for which Martinez has been an ambassador. “He stands out for really being a leader and encouraging people to discover the riches of getting outdoors for themselves.” Martinez is also a National Geographic Emerging Explorer. “People just gravitate toward him,” says Amy Marquis, founder and co-director of National Parks Experience, who has worked with Martinez. “He’s experienced as beautiful a transformation as a person can experience. He tells that story so well.” [r ole m od e l]

Elyse Rylander

26, Co-founder, OUT There Adventures (OTA)

[h i stor i a n]

Shelton Johnson

58, Interpretive Ranger, Yosemite NP ∂ Shelton Johnson is one of, if not the, most visible

national park rangers America has to offer. Writer Glenn Nelson (see p. 32) calls him the Michael Jordan of the outdoors, he was a star in Ken Burns’s PBS documentary on the National Park Service, and he persuaded Oprah Winfrey to camp in Yosemite. There, Johnson carries on the legacy of the Buffalo Soldiers— black Army troops who protected Yosemite and Sequoia National Parks at the turn of the 20th century—aiming to engage new audiences with history. “He’s a storyteller extraordinaire,” says Nelson, who has written extensively about Johnson. “He has so many modes, so many arrows in his quiver. I’ve seen him turn a ‘hello’ into 15 t0 20 minutes of storytelling.”

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OUTDOOR RETAILER DAILY

∂ For queer kids who may have a tough time at home or at school, the healing power of nature cannot be overstated. Yet there weren’t any outdoors programs targeted toward them until a couple of years ago, when Elyse Rylander founded OUT There Adventures (OTA) with her partner, Kira McGieson. When she first applied for 501(c)(3) status, she was in college. Since they were approved two years ago, they’ve taken 40 kids on backcountry trips. “She is capable of turning an idea into a reality in a way unlike anyone I’ve ever met,” McGieson says, adding that her drive is what has given OTA so much momentum. Rylander started chasing this dream with just the gear she and McGieson had between them—enough to outfit two participants— but now they have enough backpacking gear for 12. “Ever since I came out as queer and trans, I didn’t want to go out in nature because I felt so weird in my body,” says Zander McRae, 19, who went on OTA’s first trip. Now, he says, “I really wish more queer or allied youth knew about OTA.”

Beaver Theodosakis ∂ PrAna may be Beaver Theodosakis’ most visible contribution to the outdoor industry, but it remains to be seen whether it’s his most influential. He estimates that in the last 2 ½ years, he has mentored 120 people, including two through the Skip Yowell Future Leadership Academy. “All of our mentors have been incredibly generous in offering their time, but [Beaver] stands out to me as offering his time and ability without any pretense, without any qualification of who you are or what you can offer him,” says Stasia Raines Walker, who runs the academy and considers Theodosakis to be an influence in her own life. “[Through Beaver], I’ve learned that leadership is really making time for people. Not being too busy, or having too big of an agenda to make time for a conversation that needs to happen, or for a person who’s asking for your time. He’s a connector, and I think he takes pride in helping people become better.” [m ou nta i n gu i d e]

Melissa Arnot Reid

33, Mountaineer & expedition guide ∂ Melissa Arnot Reid is a world-famous Everest climber, co-founder of the Juniper Fund, which supports the families of Sherpas killed in the mountains, and a brand ambassador for Eddie Bauer. But where she stands out most is as a guide and mentor. She has topped the highest point in each state with college student Maddie Miller, and in the same year tackled Himalayan peaks with 13-yearold Elliot Singer, who blogged about their trip, and became the first woman to survive an Everest climb without supplemental oxygen. “With all the amazing world experiences she’s had, she tries so hard to give that to other people,” Singer says. “And it works.” She’s an encouraging coach, too, says Phil Lakin, treasurer of the American Alpine Club and the Juniper Fund, who has been on multiple trips with Reid. “There is no one I would trust more with my life than Melissa,” Lakin says. “She’s 100-percent confident, all the time, which is what you want in a guide.” And her work with the Juniper Fund is no small task: “A lot of people wait ‘til they’re 40 or 50,” Lakin says. “She’s figured out a way to be an athlete and a humanitarian at the same time.”


Lighten your load with the Skeletool® CX. Seven hard-working tools in one five-ounce, compact multi-tool. Built for those who venture into the wild.

HAPPY HOUR + TOOL SALE | WEDNESDAY 4:30pm | BOOTH 23005 Come to the booth for FREE BEER, or get a great deal on Leatherman tools, and we’ll donate a portion to The Conservation Alliance.


THE REAL DEAL

the CONNECTORS [ P R wh i z]

Julie Atherton

50, Founder, JAM Collective

[tr e n d spot te r]

Jeanine Pesce

35, Founder, RANGE ∂ Forecasting trends is more art than science. But

predicting “the next big thing” before it even has a name seems like magic. Two years ago, Pesce coined the term “modern outdoorswoman” to describe the latest wave of women adventurers. She helps her clients, including brands like Columbia, adidas Outdoor, and Under Armour, market to such new customers with an authentic voice. In this way, says Nina Stotler of RANGE, a creative and consulting agency, “Jeanine has moved the needle for women in the outdoor industry.” We can also credit her with helping to hasten the death of the “pink it and shrink it” approach to women’s gear. An example: Thanks to Pesce, Danner stopped using a smaller version of its men’s last to make women’s boots.

the CHANGE AGE NT S [ jou r n a li st]

[f or e st pr ot e ctor]

Founder, Trail Posse

34, Founder, Rainforest Connection

Glenn Nelson

∂ Politeness doesn’t go far in the change-the-world business. That’s why Glenn Nelson doesn’t let it get in the way. He identifies an underserved population and focuses his reporting until others notice. The formula works. When he realized high school girls’ basketball was undercovered, he started a website called HoopGurlz, eventually selling it to ESPN. Now, he has turned his direction to another issue: the lack of diversity in outdoor spaces. Nelson founded The Trail Posse to motivate and tell the stories of minority populations. He recently joined High Country News as a contributing editor covering race and public lands. “He’s willing to question what’s going on and ask the tough questions,” says Paul Larmer, HCN’s executive director and publisher. “The world needs Glenn Nelsons out there, pushing on these issues.”

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OUTDOOR RETAILER DAILY

Topher White

∂ On a trip to a gibbon reserve in an Indonesian rainforest, Topher White was struck by the deafening sounds of nature, which were so loud they drown out the chainsaws. Illegal loggers are gutting the forest. White came up with a plan to stop them. He smartens up recycled cell phones, rigs them with solar panels and hyper-sensitive microphones, and hooks them all up to a computer program that isolates chainsaw sounds among the rainforest cacophony. A single phone tacked to a tree can hear deforestation in progress for a square kilometer, and people monitoring the devices quickly alert the authorities. “He is a force in every respect,” says Dennis Randall, interim GM and VP of marketing for Mountain Hardwear, which sponsors White. “This is scalable on such a high level.”

∂ While some PR folks are like 24-hour pitch machines, sitting down to talk business with Atherton is more like chatting with a friend. And that’s key to her impressive track record for product placement in media. “Julie is a quiet but powerful force—a significant factor behind the success of dozens of brands in and beyond the outdoor industry,” says Gareth Martins, who worked with Atherton at Osprey. “Quiet” isn’t a word often used to describe PR reps, but that’s part of her skill. Her portfolio is indeed full of a cool mix of up-andcoming companies like BioLite, Oru Kayak, and MiiR, and best-in-class brands that have been around for decades, like Osprey, Mountain Hardwear, and Leatherman. She may speak softly, but when she does, people listen. [r eta i l be li e ve r]

Emily White 35, Owner, Roads Rivers and Trails

∂ Without small business loans or other options, Emily White, her husband, Joe, and cousin Bryan Wolf maxed out 13 credit cards to found Roads Rivers and Trails in Milford, Ohio. It’s a story that sounds like it should end in collectors’ calls. But six years later, the debt is gone, and the shop is known for its creativity and thoughtful engagement with consumers. Emily gives out her cell phone number to AT thru-hikers, Joe says, in case they need new boots or

more supplies, and that kind of care is evident in everything they do. “Emily goes above and beyond,” Joe says. “RRT is known in our region for its community involvement,” says Mike Leffler, owner of Appalachian Outfitters, which has two locations in Ohio. “They are small, agile, and responsive.” Emily and the rest of the management team joined Grassroots Outdoor Alliance with the expectation of what we could teach them. In reality, they may be doing a much better job of reminding the rest of us of why we opened or purchased our own stores in the first place.” [boot m a e str o]

Woody DePerna

57, Footwear buyer, J&H Lanmark Store ∂ When people in Lexington, Kentucky, want a pair of boots, they’ll wait ‘til Woody DePerna can fit them. “He can tell by looking at someone’s feet, immediately, what particular brand and style of shoe he needs to put them in,” says owner George Lathram. “He can bring a lot of comfort to a customer who has a foot ailment that they’ve been struggling to fit.” Every time the store gets a shipment of boots, it’s “like Christmas” for DePerna, Lathram says. Such dedication has earned him some devoted fans. “If you go into J&H and go into the footwear department, nine out of 10 times, there are two to three guys talking to Woody,” says Josh Cunningham, account executive for Merrell. “They may be talking footwear, but I guarantee Woody knows more about their personal lives and what they do in those boots than anybody.”


THE REAL DEAL

the R ISING STARS

[sh r e d d e r]

[se n d e r]

28, Pro skier

15, Pro climber

PHOTOS COURTESY TETON GRAVITY RESEARCH (MCNUTT); BRETT LOWELL

Nick McNutt ∂ Though he’s fairly new to the game—he won “Rookie of the Year” at the 2014 International Freeski Film Festival—Teton Gravity Research skier Nick McNutt can “read the mountain” like an old pro, says Todd Jones, co-founder of TGR. If it can be done on skis, McNutt can do it. “He is probably one of the most talented switch skiers I have ever seen,” Jones says. “He can take off backward, land backward, ski full lines backward. It’s really nuts to watch. I think Nick will be around a long time, and be part of shaping the sport’s future.” Cale Meyer, snow/ outdoor promotions manager for McNutt’s sponsor, Smith, agrees:“He’s just so expressive, the way he handles himself in the backcountry.”

Ashima Shiraishi ∂ Ashima Shiraishi is 15 and has already been one of the world’s best climbers for years. She’s not amazing “for her age,” or “for a girl.” She sends harder than most people—men and women. And she’s already sponsored by The North Face, Clif Bar, All Nippon Airways, Petzl, Nikon, and Evolv. “It’s difficult to even speculate on what she might be capable of in the coming years,” says Dave Burleson, athlete and event coordinator for Petzl. She’s the only female to have climbed V15, and she’s the youngest person to ever send a 5.15a—which she did at 13. Shiraishi’s long arms and strong fingers give her an advantage, but don’t credit her physique with all the success: She knows how to think through problems— and she makes it look effortless. JANUARY 10, 2017 DAY 1

33


For Independent Specialty Retailers Presented By

January 10 -12, 2017

Outdoor Retailer Winter Market • Utah Museum of Contemporary Art • Salt Lake City, Utah

HIRE: Recruiting Interviewing Selecting Hiring 11 a.m. – 1 p.m. • Lunch Provided

Well-known recruiter Jörgen Sundberg puts the cost of on boarding an employee at $240,000. And, according to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings. For a small company, a five-figure investment in the wrong person is a threat to the business and unfortunately we have all made a bad choice once in our careers. What we know for sure in the outdoor industry is that we are hiring employees who are passionate about the outdoors, but does this mean that they are good at retail?

TRAIN: Developing Leaders

11 a.m. – 1 p.m. • Lunch Provided

As retailers look for improvement in efficiencies, implementation and profitability, one staff position becomes increasingly important: Store Manager. In most retail companies, few roles have more impact on revenue growth, company culture, store environment and customer satisfaction. But how can a store manager be MOST EFFECTIVE? Great retail organizations recognize the Store Manager’s role as Leader. The Store Manager influences, teaches, solves problems, coaches, builds a team and represents the brand to the public. The Store Manager is responsible for meeting revenue goals.

MEASURE: Measuring Employee Success 11 a.m. – 1 p.m. • Lunch Provided

Everyday your employees are selling for you, but how do you measure their performance? What are the metrics that tell you how they are doing in customer engagement? How do you set goals to increase your business and get the buy in from each staff member? Come prepared look at your sales goals, how your employees are performing and how to get to where you want to be in your market in this class.

JO I N

U S

Register Today outdoorretailer.com/RSC


extraordinary J

O

U

R

N

E

Y

FASHI0N SHOW + INDUSTRY PARTY JANUARY 10, 2017 • 6:00 PM • SOUTH PLAZA OF SALT PALACE

FASHION SHOW PRESENTING SPONSOR

FASHION SHOW SUPPORTING SPONSOR

OFFICIAL BEER SPONSOR


“I AM ABLE TO THINK ABOUT SOLVING PROBLEMS DIFFERENTLY, OR BETTER YET, USING MORE EFFICIENT TRAINING TECHNIQUES TO STOP POTENTIAL ISSUES FROM STARTING AT ALL.” RICK SPICER, BUYER AND MANAGER, PACK RAT

We are teachers and partners who inspire our clients to learn, change and grow in a competitive and fast changing market place of retail. The end result is an advantage in their market and a legacy of success.

“I CAN HONESTLY SAY THAT THE WEEK I SPENT AT MANN U PROVIDED THE MOST IMPACTFUL GROWTH I HAVE EXPERIENCED IN MANY YEARS.” KELLY KNIGHT, REGIONAL MANAGER, SUN AND SKI

In today’s competitive environment, leadership and management skills can be the difference between a good store and a great store. Mann Univeristy is curriculum for managers and owners to develop a new set of skills and insights in specialty retail leadership, retail tactics and retail profitability.

“THE SELF-REFLECTION AS BOTH A LEADER AND TEAM PLAYER I LEARNED AT MANN U HAS REALLY HELPED ME APPRECIATE MY OWN VALUE AND PROVIDE CLARITY AND MOTIVATION.” BECKY MARCELLIANO, MARKETING MANAGER, DEUTER

• Foundational Leadership Course • Sales Management • Motivation and Discipline • Interview and Selection • Buying Philosophies 101 • Trainer Certification • Visual Merchandising 101

PH: 800.936.3049 | WEB: MANNGROUP.NET


NEWEXHIBITORS

MEET THE NEW KIDS ON THE BLOCK

SEE IT HERE

Booth 29119W

“There’s no rule that winter footwear has to be dark and dreary. We wanted to capture the spirit and awe of Canada’s Northern Lights and reflect it in everyone’s soles.” —Tommy Ng, founder

Removable multi-layer lining with Thermoshield insulating fibers offers warmth and comfort.

Single-strap closure system allows for an adjustable fit.

THE PITCH: Call it the new winter glow. It isn’t easy defying the darkest days of the season, but we are pioneering a concept that gives new meaning to the term “twinkle toes.” Built-in LED strips

illuminate our boots, which shed new light on outdoor style and safety. Now, they’re rechargeable. The Northern Lights collection (pictured) features a built-in USB port in each boot for limitless battery

Descriptions are provided by the manufacturers and edited for style and space.

life. All this combined with the absolute commitment to warmth, comfort, and fit that has defined Absolute Canada from the start. Now that’s something to glow about. absolutezero.ca

PHOTOS BY COURTESY

Absolute Canada

Waterproof shell acts as a barrier against the elements.

Tested & Proven

“.....We were probably the only team out there in the World Championships that did not come back looking like we had the measles from mosquito bites…. we slept soundly in the middle of mosquito infested jungles with nothing but the clothes with Insect Shield® we had on.....” – Jason Magness, Team Yoga Slackers

Adventure Racing World Championships 600km’s through Brazil’s Pantanal region – the world’s largest tropical wetland

Look for Insect Shield products from these trusted brands

Photo by: Alexandre Cappi

Corporate Logo

Brand Logos


MAXIMUM PERFORMANCE • Thermos® vacuum insulation technology for maximum temperature retention • Durable stainless steel construction • Premium powder coated finish

PLEASE VISIT US AT BOOTH 30000E FOR MORE INFORMATION Thermos L.L.C. • 475 N. Martingale Road, Suite 1100 • Schaumburg, IL 60173 • 1-800-243-0745 • www.thermos.com © 2017 Thermos L.L.C. • THERMOS is a registered trademark in over 115 countries.


SEE IT HERE

NEW EXHIBITORS

Booth BR543

Know Brainer

Convenient, single-serving, portable packaging

“I am on a mission to make butter coffee the next big thing, so people can easily enjoy the benefits of a ketogenic creamer, which helps your body burn fat, not carbs, while enjoying your morning coffee.” —Shari Leidich, founder

THE PITCH: “Know Brainer is a coffee or tea creamer that was created out of my need to incorporate essential fats into my diet,” says Leidich. “Living with multiple sclerosis has forced me to eliminate saturated fat, but I’ve learned that fats found in coconut and clarified butter are anti-inflammatory and extremely important for brain and metabolic health.” Know Brainer is a delicious blend of

non-GMO, MCT (medium chain triglycerides) oil, and organic, clarified butter for your coffee or tea. The light, portable packaging makes it perfect for hikers, campers and anyone on the go. Know Brainer provides sustained energy for the mind and body and supports ketosis, an essential metabolic process often lacking in our daily regimen. myknowbrainer.com

Come Visit us at Booth #32029

on location: mt. major national park, nh

PHOTOS BY COURTESY

Made from non-GMO MCT oil and organic clarified butter from grass-fed cows, organic milk, and organic cultured buttermilk

Available in six flavors, including original, vanilla bean, hazelnut, French vanilla, and mocha


NEW EXHIBITORS

THE PITCH: Chris Ruder first played Spikeball with some friends when he was 12. Twenty years later he was on vacation with those same friends and they brought an old, beat-up Spikeball set (it had been discontinued around 1990). His love was rekindled. Ruder eventually bought the trademark, got some friends to chip in some money, and determined to bring Spikeball back to life. “For the next five years I ran the company on my own as a side job,” says Ruder. “I’d come home from work, hang out with family, and then work on Spikeball till 2 a.m. My basement was the warehouse, and I made nightly trips to the post office to ship sets.” After five years, Ruder quit his day job and went full time. “Units started flying off the shelves and we were off to the races, largely due to our focus on the community and bringing people together,” he says. spikeball.com

Engage in one of more than 200 tournaments held nationwide each year.

Set includes three Spikeballs, net, and carrying bag.

Lifetime warranty

“Our mission is to create the next great American sport by introducing more people to Spikeball and nurturing the community. Community is the most important aspect of our business.” —Chris Ruder, CEO

POINT6 Happy Hour

Dry Socks. Dry Martinis. Dry Wine. Get a drink and a pair of the driest wool socks ever at booth BR501 on Day One from 4-6.

PHOTOS BY COURTESY

Spikeball

SEE IT HERE

Booth BR638


EDITORS’PICKS NEW GEAR THAT CAUGHT OUR EYE

1. The Montane Quattro Fusion

mountaineering jacket uses thermal imaging and body-mapping technology to combine the warmth and packability of 800-fill Allied HyperDry down in the core, upper arms, and side panels with the stretch and breathability of Polartec Alpha Direct across the back, hood, forearms, and lower side panels. Lightweight, tough Pertex fabrics add durability and wind protection; the fully adjustable, rollaway hood fits comfortably over a climbing helmet; and the pockets are harness compatible. [$300] #10006 montane.co.uk

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2. Farm to Feet’s Little Cottonwood

sock is designed for comfort and performance on the skin track and hitting hidden stashes. Micro channels and a rear mesh panel help regulate heat while the new Wool2 toebox has extra yarn knit into it for additional warmth on frigid days. [$24] #32182 farmtofeet.com

3. The Gregory Baffin is perfect for the

daily commuter who doesn’t want to lose that outdoorsy look, combining classic design and modern function. The 23-liter, water-resistant pack features an open-top design with a full-length center zipper for easy access to the main compartment. Inside, a suspended, padded sleeve keeps your laptop safe from moisture and impact. A ventilated backpanel and a host of dedicated pockets round out this everyday pack. [$99] #3037 gregorypacks.com

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PHOTOS BY COURTESY

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4. Hanging around the campsite takes on new meaning with the Treepod Camper. Above the roots and rocks, floating on a flat surface designed to hold two adults, this comfortable, single point of suspension tent just might revolutionize forested car camping and long weekend festie digs. A trailer hitch is already in development. The Treepod Camper has a 54-by-84-inch footprint and can hold up to 500 pounds. [$575] #1 mytreepod.com

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

JANUARY 10, 2017 DAY 1

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EDITORS’ PICKS 5. Mask on. Mask off. Made for super-

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cold days in the mountains, the Seirus Magnemask Balaclava uses magnets to seal the ventilated neoprene flap over your mouth and nose, making it easy to open and close without removing the whole mask. The Magnemask fits easily under a hat or helmet, thanks to thin, warm, and wind-blocking Dynamax fabric. [$50] #29041E seirus.com

6. Montana-based Mystery Ranch

launches a new line of winter-specific packs this season. The combo of 330D Cordura, 500D nylon, and a robust PU coating makes this pack super-tough and abrasion resistant. The 22L Saddle Peak weighs 3 pounds 12 ounces and has options for diagonal and A-frame ski carry, a streamlined avy pocket for safety gear, and a body panel zipper that lets you grab essentials while on the move. [$229] #1001 mysteryranch.com

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7. Why tape your face? For downhill and

cross-country skiers, winter runners, and cyclists, protecting exposed skin while staying comfortable during a high-output activity can be a dilemma. Anti-Freeze Face Tape reduces the risk of frostbite by protecting and insulating the nose, cheeks, and other vulnerable parts of your face with pre-cut stickers. Each packet comes with four ready-togo, one-time-use pieces: one nose, two cheeks, and one cut-your-own piece in either blue, pink, or tan. [$5] #35084 endurance-enterprises.com

PHOTOS BY COURTESY

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8. Fjällräven launches its first-ever complete layering system aimed at mountaineers. The wool baselayer line consists of four body-mapped pieces —a crew, a hoodie, long johns, and short johns. Each includes a high-loft rib-knit for max warmth, a softer, terry-looped weave on the inside for optimum wicking, and meshy panels to promote ventilation in key areas. The midlayer options include the Bergtagen Lite, a streamlined and packable synthetic hoodie, and the Bergtagen Parka, which has more features and a longer cut. There are also choices in the outer layer: The burlier Bergtagen Jacket repels weather with its reinforced G-1000 Lite Eco material, while the lighterweight Bergtagen EcoShell is a more minimalist option. Pants come in two weights as well, and the whole line is built with recycled polyester and zero fluorocarbons. [$120 - $650 per piece] #24001 fjallraven.com

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OUTDOOR RETAILER DAILY


SPINDRIFT The Spindrift was designed for speed and performance on technical terrain, with an ultradurable molded foredeck, slim profile, and aggressive traction providing the ultimate fast and light backcountry experience.

MT. BAKER, WA | IAN COBLE

SPINDRIFT

BACKCOU N T RY SE R IE S

atl a ssnowshoe .com

BOOTH# 35083


THEGALLERY

HOT NEW PRODUCTS AT WINTER MARKET

1. The Under Armour Coldgear Reactor

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Exert Jacket is an all-season layer for the performance athlete. Lightweight, low-profile synthetic insulation embedded between two layers of performance fabric delivers warmth in a trim package. Durable stretch sleeves and back panels offer enhanced breathability and mobility. [$150] #36126 underarmour.com

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2. The SnowKit is part of Osprey’s new

GearKit Duffel series, an organized approach to multisport activities for hard-charging enthusiasts. The 45L SnowKit is a carry-on-size duffel designed for skiers and snowboarders who don’t want to risk checking their helmets and boots. At your final destination, the SnowKit opens wide to act as a grab-and-go basecamp. Features include a ventilated compartment for boots, stowaway harness for comfortable backpack carry, and a weather-protected main compartment with overlapping rain flaps. [$130] #4011 ospreypacks.com

3. Aggressive and stable, La Sportiva’s

4

Akyra GTX is a Gore-Tex-lined mountain running shoe to keep you moving over any terrain in all weather conditions. Durable, welded TPU and AirMesh Microlite uppers handle rugged terrain and provide protection, while an aggressive Trail Rocker outsole offers a sticky grip and good traction. [$160] #5027 sportiva.com

4. Salewa Ortles Hybrid 2 PrimaLoft Jacket is a weather-resistant, breathable, and quick-drying layering piece. It’s aimed at all mountaineering activities from ski touring to ice climbing to alpine climbing. The bodymapped design combines PrimaLoft Silver insulation in the chest and shoulders with abrasion-resistant Durastretch in the arms for optimal warmth and freedom of movement. [$199] #36073 salewa.us the ascent and stable for the descent (even at high speeds and in harsh conditions), the new Salomon X Alp Ski is made with a karuba woodcore and thin-ply reinforcements of basalt and fiberglass. A reinforced core underfoot provides solid screw retention. An extra layer of flax in the tip increases the stiffness and dampness of the ski while cutting down on chatter and deflection. [$850] #35093 salomon.com

5 Descriptions are provided by the manu­ facturers and edited for style and space.

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OUTDOOR RETAILER DAILY

ALL PRICES ARE MANUFACTURER’S SUGGESTED RETAIL PRICE (MSRP).

PHOTOS BY COURTESY

5. Designed to be both lightweight for

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Wear More.Wash More. Wash Less

®

Polygiene Odor Control Technology

“A lot of environmentally-minded companies, like Patagonia, have been trying to shrink the environmental footprint of their garments. But, it turns out that a lot of the ecological impact of a piece of clothing comes after you buy it – from washing it. To alleviate that, Patagonia and a host of other companies have started to incorporate Polygiene technology into their garments.” – GrindTV by Heather Hansman, March 2016

GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRAND Polygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can bike more and wash less.

A CLIMATE-SMART APPROACH Up to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.

2/3 # wearmorewashless polygiene.com

T E S T T E A M S W E AT I N G I N L A S P E Z I A , I TA LY

“It’s a silver salt fabric treatment that prevents your gear, like the multi-sport R1 Hoody [Patagonia], from stinking so you do not have to wash it as much. That extends the lifespan and shrinks the environmental impact (and simply keeps you from stinking). Triple win.” — GrindTV by Heather Hansman, March 2016


NEW PRODUCT GALLERY 2

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is made from Polartec’s new Alpha Direct, which eliminates the need for a liner or outer fabric, thereby further increasing airflow and breathability. Stretchy side panels provide an active fit while keeping the jacket lightweight and packable. [$125] #3001 rab.equipment

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OUTDOOR RETAILER DAILY

2. The Craghoppers Venta

Lite II Jacket employs proprietary ThermoElite Hybrid technology—a mix of down and synthetic fill— that maximizes the jacket’s warmth-to-weight ratio. The Venta Lite II includes an RFID-protected pocket to ensure your travel documents are safe, and zippered lower pockets, one of which converts to a stuffsack. The elastic hem and cuffs seal in warmth. [$100] #20037 craghoppers.com

3. The Ruffwear Jet Stream is a lightweight cooling vest with shade-providing spandex on top and Swamp Cooler technology on the chest and belly to keep dogs cool through evaporation and heat reflection. Soak in water, wring it out and fit it on your dog for fast, high-intensity adventures. [$40] #32067 ruffwear.com

4. The Arctic Vortex Arctic Grip, from The Muck Boot Company, is an extremeconditions winter boot. It features a Vibram Arctic Grip outsole, as well as a full Vibram Icetrek base for two-pronged traction technology in cold, icy, and wet conditions. Warmth comes from 8mm of CR Flex Foam and a fleece lining, while a soft rubber outer layer offers waterproofing. [$180-$190] #30127W muckbootcompany.com

5. Toad&Co’s polyester/

wool Pacer Slim ¼ Zip wicks moisture and retains body heat while maintaining its softness. This comfortable baselayer features side panels for chafe-free movement, and a slim fit to enhance moisture management. [$75] #30051E toadandco.com

PHOTOS BY COURTESY

1. The Rab Alpha Flash Jacket


SAFE GRIP. FREE MIND.

HAVING TRACTION IS BETTER THAN BEING IN TRACTION Doctors recommend Icebug footwear to prevent slips and falls. Our patented BUGrip® system, featuring 14 to 19 super durable carbide studs, works on all surfaces, from dry asphalt to sheer ice. Each steel stud grips the ground independently, offering proven stability from both front-to-back and side-to-side forces, something no other traction system can claim. Stop by our booth today to see our complete line of traction footwear.

Outdoor Retailer booth 21009

www.icebug.com/us • 855.201.7694

DOCTOR RECOMMENDED

NEW 2017

SOLUS BUGrip • MSRP $194.95


NEW PRODUCT GALLERY 1. The new men’s-only Firetower Belay Down

Parka is Big Agnes’ warmest belay jacket. It features 700-fill DownTek water-repellent down, Insotect Flow vertical baffles, and an ultralight ripstop nylon shell that protects from the elements and holds up to abrasion. [$300] #14026 bigagnes.com

2. Named after the hot desert winds, Petzl’s

new Sirocco helmet combines both expanded polypropylene and polystyrene foam to increase coverage of the back and sides of the head while keeping overall weight low (5.3 oz.). While it carries over the foam from the original Sirocco, new dimensions extend an additional 3cm in the back and the new hard plastic sheet on top protects against falling debris. The rear elastic headlamp clip also accommodates ski goggles. [$130] #4027 petzl.com

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3. Tilley’s 3 Season System of hats takes changing weather in stride. Start with the micro polar fleece baselayer hat, then build out with a shell. The shell hats and caps are made in fabrics that allow you to choose based on the weather. The Trucker’s Cap (pictured) and Dakota Hat are heavier-weight shells made of waxed cotton for colder temperatures and the London Bucket and Amsterdam Cap are lightweight shells made of washable wool exterior with interior lining for temperature control. [$30 to $90 per piece] #23049 tilley.com

PHOTOS BY COURTESY

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creora® Fresh is odor neutralizing spandex engineered to stay fresh all day long. Visit us at “Outdoor

Retailer Show” 10-12 January 2017 Booth #39209 for more information on creora® elastane contact:

www.creora.com creora® is registered trade mark of the Hyosung Corporation for its brand of premium spandex.

Ria Stern ria.stern@us.hyosung.com Tel: 917-886-5631


NEW PRODUCT GALLERY 1. Built for highly technical routes, the Scarpa

Chimera combines a sticky rubber-wrapped forefoot, an aggressively downturned toe, and asymmetric lacing to create a powerful and sensitive rock shoe. Scarpa’s Power Connection Band pulls tension from the rear of the shoe so you can place more weight on the toe area. [$200] #10017 scarpa.com

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2. Adventure Medical Kits is relaunching its

Mountain Series to feature the most up-todate medical-grade products and guidelines for when wilderness emergencies arise. This series features six kits ranging from the comprehensive Mountaineer, designed to treat 10 people for 28 days, to the tiny Day Tripper Light kit, perfect for two people on a dayhike. [$15-$200] #5019 adventuremedicalkits.com

2 PHOTOS BY COURTESY

3. Dare2b’s new Men’s Throwback Jacket showcases a retro style with tech chops. It debuts Dare 2b’s new Oxford four-way stretch fabric, which offers a unique texture and look that’s waterproof and breathable. The Throwback also features taped seams, pit zips, and a detachable snow skirt. [$350] #20037 dare2b.com

FIBERS

TM

PERFORMANCE INSPIRED BY NATURE

DISCOVER THE NEW STANDARD IN FIBER TECHNOLOGY AlloFibers, a yarn technology inspired by benefits found in the natural world. Revolutionized on the basis of L.I.T® techonology, offers a platform to create gears across usage for base layer, insulation, and weather protection. It’s sustainable, functional, technical and lifestyle. One of the most advance fibers available today. Booth #41051 WWW.ALLOFIBERS.COM


NEW PRODUCT GALLERY

Textile-Based Product Solutions

REDUCE YOUR LAYERS

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Concept III is your one go-to for textile innovations. We’ll SOURCE, DEVELOP, and PRODUCE fabric-based solutions that can enhance your brand and its products.

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4. The Mountain Khakis Women’s Oh La La Down Jacket is stuffed with responsibly sourced, 650-fill goose down and shelled with a partly recycled ripstop polyester. The oversized collar and princess seams make for a stylish fit and three pockets add everyday utility. [$240] #21001 mountainkhakis.com 5. Marmot’s new Alassian Jacket

features 3M Thinsulate Featherless Insulation, which acts and feels like real down. The shell is a 50D woven fabric with welded baffles. An attached hood with elastic binding, zippered hand pockets, elastic cuffs, an inside zip stuffsack pocket, and an elastic drawcord hem round out the feature set. [$200] #34037 marmot.com

6. The Outdoor Research Alpenice

Jacket combines three cutting-edge technologies into one sophisticated layer with a simple goal: superb comfort in harsh weather. The Alpenice uses air-permeable, waterproof AscentShell fabric on the upper and highly breathable Pertex Microlight on the lower. Inside, two different weights of Polartec’s newest active insulation, Alpha Direct, keep you warm and move moisture out. [$350] #20027 outdoorresearch.com

See for yourself. Come see what our partner Polygiene has for you today.

BOOTH 41051 JANUARY 10, 2017 DAY 1

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NEW PRODUCT GALLERY 1. Therm-a-Rest’s classic, four-season,

go-anywhere air mattress got an upgrade. The NeoAir All Season SV now sports the SpeedValve, which means it inflates up to three times faster and deflates almost instantly. Multiple layers of ThermaCapture technology make it one of Cascade Designs’ warmest and most versatile NeoAir mattresses. [$160] #26015 cascadedesigns.com/therm-a-rest

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2. adidas Outdoor put Gore-Tex Surround in

its new Terrex Fast GTX Surround shoes for waterproof protection directly underfoot, while providing superior breathability all around the upper. It has a molded Ortholite sock liner, a grippy outsole, speed lacing, and abrasionresistant welding on the upper for added protection. [$225] #1009 adidasoutdoor.com

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PHOTOS BY COURTESY

3. The fully waterproof Skhoop Rebecca Anorak features a PU/polyester shell with welded seams. Ventilation in the back adds breathability and comfort while drawstrings in the waist and around the hood offer additional protection from the elements. Large hand pockets hold a cell phone, snacks, and more. [$99] #23009 skhoop.com

A Complete Range of On-The-Go Outdoor Traction Products. CHAINSEN PRO | CHAINSEN LIGHT | CHAINSEN CITY

www.camp-usa.com/snowline

North American Distribution by CAMP USA Inc. - BOOTH #1039


US MATERIALS

US MANUFAC T URING

DISC

US WORKERS

VER

Photo Jay Beyer

100% AMERICAN

BOOTH 32182

NEW FOR FALL 2017

Cottonwood Collection LYCRA® is a trademark of INVISTA

LIGHTWEIGHT BACKCOUNTRY SKI SOCKS FEATURING COMFORT COMPRESSION USING LYCRA® FIBER

Minimize foot fatigue using the leading elastic fiber.

3-D ACTIVE KNIT TECHNOLGY™

Reduces weight without sacrificing warmth and air flow.

REINFORCED WRAP AROUND

For extra comfort and support for walking and pivoting. Little Cottonwood

Big Cottonwood

WOOL2 TOE BOX

Extra wool for warmth with seamless toe closure.

www.farmtofeet.com


Q&A

5 Questions for…

Auden Schendler VP of Sustainability, Aspen Ski Company

Hear Schendler Speak Tomorrow at The Conservation Alliance Breakfast 7 – 9 a.m., Wednesday, Jan. 11 Marriott City Creek Schendler’s talk, “Gnomes and Brook Trout: Meaningful Climate Solutions in a Harsh World,” will center on essential actions the outdoor industry can take to make sure it’s part of the climate solution, not the problem.

outdoor industry is basically gone. Well, the globe hit 1.3°C this year. And yet as an industry, our response to this catastrophic information has been to develop elaborate systems to measure the impact of our fabrics, to reduce factory waste, and to maybe change light bulbs. It’s madness.

PHOTO BY JEREMY SWANSON

The United States may be at a crossroads for climate change action. Most Americans believe it’s a real threat, but President-elect Donald Trump has said he doesn’t. Many of his cabinet appointees are global warming deniers. Auden Schendler, board chair of Protect Our Winters and leader of sustainability efforts at Aspen Ski Company, says the situation is grave. His message: We’re out of time to prevent serious damage, and we must act now to keep it from getting worse. 1. MOST AMERICANS ACCEPT THAT CLIMATE CHANGE IS HUMAN-CAUSED, BUT TRUMP DENIES THAT. HOW SHOULD THE OUTDOOR INDUSTRY RESPOND? a First, let’s understand that Trump doesn’t just have these positions, he was allowed to have them by us—citizens and the business community. We—and the outdoor industry is absolutely part of this—have been very cavalier about climate change. First, we have never fully understood the science. And second, because of that,

our response has been tepid and ineffective. The science says that if we exceed total warming [increasing the average global temperature] by about 1.5°C, we’ll trigger feedback loops [chain reactions] that take us to 4, then 7, then 9°C. Who is telling us this? Not the hippies and the enviros, but rather these incredibly staid groups like PricewaterhouseCoopers, the World Bank, and the International Energy Agency, all of which have said we’re headed to 4°C on the current trajectory. At 4°C and beyond, the

2. HOW CAN THE OUTDOOR INDUSTRY BE A MEANINGFUL PART OF THE CLIMATE SOLUTION? a We have to act like we care. And that means using our greatest power to create political will for action on climate. This simply hasn’t existed. We have to bring in the world’s top climate scientists to educate our business, constituents, and trade groups. We need to follow the examples of The North Face, Patagonia, Black Diamond, and a very few others who have used CEO voices and the power of their consumers to drive change. REI’s catalog ought to include climate activism toolkits. The CEO should write an op-ed in The New York Times. The heads of other big corporations should hold press conferences and go to D.C. and do press interviews on climate. We have treated climate as if it were one of many problems that are ancillary to our business. But it is a crisis problem that can’t be overstated. 3. WHAT’S YOUR ROLE, AND THE ROLE OF SKI RESORTS IN GENERAL, TO COMBAT CLIMATE CHANGE? a The role used to be greening ourselves. We do that very well, as do many other ski areas, but that isn’t enough anymore. Our role in a climate-changed world is to make skiing an act of good citizenship, by using our guests, our employees, and our media power to help create a social movement around climate change. To the extent that we do stuff on the ground, it’s only valuable if it represents scale: actions like developing new, innovative, clean energy projects that can be copied, and activist campaigns against utilities, like we’ve done and like

what Andy Wirth [president and CEO of Squaw Valley] is doing.

4. THERE’S A LOT OF FEAR ABOUT WHAT TRUMP WON’T DO TO PROTECT THE ENVIRONMENT. IS IT AS BAD AS PEOPLE THINK IT WILL BE? a Recently, Trump interviewed with The New York Times and seemed to back off on threats to pull out of the Paris Agreement and on his denial of human influences on climate. Was that actual change, or was it Trump simply wanting to please the people in the room? I’m inclined to be cynical, because the people in line for positions at the EPA and the Departments of Interior and Energy are some of the absolute worst possible people in the world on climate. If there is a ray of hope, it’s this: Before he was president, Trump didn’t get the time of day from people like Bill Gates or Tim Cook. But now those guys are talking to him, saying, “Hey, climate poses very real business threats. And pulling out of Paris poses some real problems in national credibility. Do you really want China to lead the world on clean energy? Is America great again if, of 200 nations, we’re the only one denying climate science?” I think the new voices that will come into his orbit, now that he can’t exist in an echo chamber, may change him. 5. WHAT DO YOU WANT PEOPLE TO TAKE AWAY FROM YOUR TALK TOMORROW? a We need to understand the science and act proportionately to the challenge. There is huge business risk in not acting (from public opinion, customer support, employee anger, and raw climate impact), and virtually no risk in acting. We have the technology and policy tools to solve this problem, and in doing so we create a safer, happier, healthier, more secure world. And we avoid the hundreds of trillions of dollars climate change will cost us. Fixing it is much cheaper than the cost of inaction. —Kassondra Cloos JANUARY 10, 2017 DAY 1

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Q&A

5 Questions for…

Sarah Matt

Marketing Director, Toad&Co

2. WHAT KIND OF AN IMPACT HAVE YOUR PROGRAMS HAD ON RAISING AWARENESS? a Last year Toad&Co honored its longtime social mission through a grant to the National Park Foundation, which connected 1,000 adults with disabilities to national parks across the U.S. The program was activated alongside Wilderness Inquiry through the Canoemobile—a van pulling a fleet of 24-foot voyageur canoes. Because the program had quantifiable national scale, Toad&Co, the National Park Foundation, and Wilderness Inquiry were able to pool resources around press outreach, as well as generate attention via social and traditional media outlets. We were really pleased with the engagement and coverage we received on a local and national level. For us, its about the individuals we touch, but also creating awareness that people with disabilities deserve the chance to have the same life fulfilling experiences as the rest of us.

A few years after Toad&Co got its start in a Telluride garage, the brand co-founded the Planet Access Company to employ adults with developmental disabilities. Since then, Toad&Co has used PAC exclusively for picking, packing, and shipping its goods, and has expanded its efforts to make adults with disabilities permanently a part of the diversity conversation. Last year, the brand partnered with Wilderness Inquiry and the National Park Foundation to make canoeing accessible for adults with disabilities. The “Canoemobile” brought folks around the country who had never visited national parks to nature. 1. WHY HAS TOAD&CO MADE IT ITS MISSION TO HELP ADULTS WITH DISABILITIES? a In the outdoor industry, there are a lot of brands that are fighting the battle for the environment. Giving back to people felt like something that we could really own. More

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brands are operating with this mindset now, but in the industry, our competition was much more focused on environmental leadership. We look at ourselves as environmental citizens, and sustainability is huge for us, but we wanted to give back to people. It was an area we felt was

3. YOU CAN READ ON ANY CLOTHING LABEL WHERE THE GARMENT WAS MADE, BUT TOAD&CO GOES A STEP FURTHER AND EXPLAINS ITS HIGH STANDARDS FOR FOREIGN FACTORIES ON ITS WEBSITE. WHY IS THAT IMPORTANT TO THE BRAND? a We believe the factories we partner with are an extension of our brand, so we work hard to ensure they meet our standards for quality and sustainability, as well as providing fulfilling and humane working conditions. From our factories to our social mission and environmental commitment, we are a company that truly walks the talk. The deeper you dig [into our work], the more proof you’ll find that we truly practice what we say. It’s something that Gordon Seabury, our CEO, has embedded into our culture. We don’t know how to do it any other way.

4. WHAT HAS BEEN THE MOST INSPIRING MOMENT FOR YOU DURING YOUR TIME AT TOAD&CO? a I think it was when the Canoemobile came to Santa Barbara, California. It is a transformative experience when you watch someone approach the water, approach the canoe, and they’ve never been in a canoe and they’re scared. They’re saying, “I don’t think I can do this.” Watching them go through land training of how to hold a paddle, put on a flotation device, and get in the canoe, and then seeing this transformation from fear into total enjoyment—it is a very linear process which has an end result that is truly beautiful. It’s people realizing they can do anything they set their minds to—anything they want to do—once someone gives them the opportunity. That has been one of the most touching experiences. 5. SEABURY IS BOARD CHAIR OF OIA, AND SCOTT WHIPPS, GLOBAL VP OF SALES, IS ON THE CONSERVATION ALLIANCE BOARD. HOW DOES TOAD&CO USE THIS INFLUENCE ON THE INDUSTRY AS A WHOLE? a From a leadership perspective, it’s interesting to look at the role we’re playing in the industry. We don’t take it lightly. We’re proud to be in those positions. Gordon’s role has opened up a lot of opportunities. We had an interesting meeting at last OR with the National Park Foundation, National Park Service, and Wilderness Inquiry. When people think of equality and creating access for everyone, they go to the diversity quotient. The role Gordon is playing is simply asking people to think about it, to be even more inclusive. “Inclusive” is one of those words that people are using a lot and it can have a pretty broad definition. We’re encouraging people, when they talk about being inclusive, to also include people with disabilities. —Kassondra Cloos

PHOTO COURTESY OF TOAD&CO

underrepresented, and something we really wanted to make a mark with.


Q&A

5 Questions for…

Rhonda Swenson Founder and Creative Director, Krimson Klover

2. KRIMSON KLOVER IS TRYING TO REACH MORE MILLENNIAL WOMEN. DOES THAT REQUIRE A SHIFT IN MARKETING, OR DO YOUNGER WOMEN WANT DIFFERENT STYLES? a I think it’s a combination. This is what I hear from my team, which includes a lot of young women: When millennials go to our website, they want to see something different. They want things that speak to them, things that are more impulsive, more natural, and not staged. I think, as with all generations, different things resonate with different groups. If you look at our line, we have things that, for sure, would appeal to everybody, but we also have the classic ski sweater that my mother would love. Would millennials like that? They might, but they’re going to wear it completely differently.

In college, Rhonda Swenson never would have guessed she’d soon own a sweater company. But just a few years later, she found herself the owner of one, Chompas, after meeting its founder while criss-crossing the world as a flight attendant. She could fly for free, so she visited South America often, where the sweaters were made, and learned how to design her own. Swenson has since sold that company, and started Krimson Klover. Now, she’s on the board for the Snowsports Industry Association, and her 7-year-old brand donates 10 percent of retail sales to a different charity her team chooses each month. 1. YOU MAKE AN EFFORT TO WORK WITH SMALL, FAMILY-OWNED FACTORIES, RATHER THAN BIG MANUFACTURING PLANTS THAT MIGHT COST LESS. WHY? a When I first started out, I worked with yarn suppliers in Italy and Germany who introduced me to

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OUTDOOR RETAILER DAILY

small boutique factories because my business was so small. Those large manufacturers might talk to you if you want to make 1,200 pieces, but I was making 100. In the smaller factories, there might be 100 people in total, and they’re run by families. They’re nice places to work. And it

3. WHY IS DONATING SUCH A BIG PART OF YOUR BUSINESS? a I’ve always felt really, really strongly about giving back. My team feels the same, and it’s just part of the way we do business. I think it makes us all a little happier going to work every day knowing that we can make a difference. I think I would be pretty safe saying that we give back about 15 percent of everything. Some of that is money, and some of it is product. We donate a lot of product to places like battered women’s organizations. Back in the early days when we couldn’t give money, we did a lot of volunteering. It’s wonderful to be at a point now where the company can give money to people and organizations who need it.

4. YOU’VE OWNED SEVERAL COMPANIES SINCE YOU FIRST BOUGHT CHOMPAS, AND THE RETAIL AND MANUFACTURING LANDSCAPES HAVE CHANGED SIGNIFICANTLY SINCE THEN. WHAT DO YOU THINK IS THE KEY TO SUCCESS IN THE CURRENT MARKET? a For a brand like mine, being very unique is important.  We recognize apparel is a commodity. By sharing my personal story and revealing intimate details of our design process, we are making personal connections with our customers—and becoming more than just a sweater to dealers and consumers.   We really believe in the idea of slow fashion. Like food, fashion is best when made with thought and intention. What actually goes into each piece gives it so much more depth and meaning than a massproduced item. With a connection to the people, the artists, and the companies behind our products, we strive to create beautiful, handcrafted clothing.   5. HOW IS THE HEALTH OF THE SNOWSPORTS INDUSTRY, GIVEN BIG-BOX STORES GOING BANKRUPT, BAD WEATHER, AND AN ABUNDANCE OF PRODUCT? a We all know there are a lot of changes, like the buy/sell cycle, being made in our market, and every market. It never got cold last year. Every single person in the ski industry felt that. But at the same time, I’m hearing of a lot of positive and exciting things happening for us. We’re just going through a big shift. We’re going to figure out what the differences are and how we’ll bring our products to market, and I think retailers are going to figure it out, too. There were a few months where I was feeling a little pessimistic, but lately, after the last SIA board meeting, I’m really excited. Yes, some of the big-box stores went out of business, but now there are some other not-quite-as-big box stores filling their shoes. I think it’s going to all work out in the end. —Kassondra Cloos

PHOTO BY MICHAEL ROBSON

just so happens that the factories I started working with are owned by women who are powerhouses and some of the most dynamic people I’ve ever met. It might sound strange for women to be so powerful in Asia, but there it’s not so uncommon. Krimson Klover is a woman-owned company, and I work with amazing women who have my back in China. It makes our jobs fun.


NEWS

Question of the

Day

What is the best thing you tried at All Mountain Demo?

“The new Outlaw NTN binding from 22 Designs. I ski in the old Outlaw all the time. It skis great and it’s easy in, but it’s not always easy out. This new version is easy out.” —Craig Dostie, writer for Couloir magazine

“The Beast 108 ski from Dynafit. It’s lighter but keeps most of its ski ability characteristics. It’s just light enough for touring but not too light for downhill.”

—Jeff Dostie, buyer and manager, Alpenglow Sports

“ This is probably my tenth time skiing. I tried the Gea 2 boots from Scarpa. They were light, comfy, and easy to walk in. My gear at home is from the ’70s, so coming here and trying boots that fit properly— it’s a miracle. I’m sold on skiing now.” —Alecia Hunter, junior analyst, CampSaver

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PHOTOS BY T LAUREN DANILEK

“ The Garneau Gros Louis 2 Bike. It was awesome—really good in the snow. And fat bikes are really catching on. I’m glad Garneau is getting into this market. It’s the wave of the future.” —Aaron May, product developer, Yukon Charlie’s


Made from nature to stand up to the elements. Introducing Teflon EcoElite™. The first renewably sourced, durable water repellent finish. It’s up to three times more durable than existing non-fluorinated repellents and delivers peak performance on cottons, synthetics and blends. To protect your performance fabrics, turn to the finish that’s sourced from nature.

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NEWS OPINION

BY JOHN STERLING, EXECUTIVE DIRECTOR OF THE CONSERVATION ALLIANCE

T

HE OUTDOOR INDUSTRY has a special voice, and it’s time we use it to protect and defend our public lands. These are the lands—our national parks, wilderness areas, Forest Service and BLM lands— that provide the setting for our great adventures or our daily escapes. We backpack, ski, and mountain bike on our public lands. We paddle their rivers and lakes, and climb their rocks. Sometimes we go there to simply find quiet in an ever-busier world. President Obama has protected more federal land and marine areas than any previous president. He has signed legislation preserving more than 2.5 million acres of wilderness, and designated 29 national monuments. We should use our voice to thank President Obama. And, moving forward, we should keep using it to defend all that we have

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The Conservation Alliance is a group of more than 200 outdoor industry companies that work together to protect wild places for recreation and habitat.

accomplished over the past eight years. Because our public lands system is now at risk. We actually don’t know much about where Donald Trump stands on conservation issues. We do know that there are members of Congress who would like to dismantle our public lands system. These lawmakers have already introduced legislation that would transfer federal lands to the states, the first step toward privatizing them. American voters elected Donald Trump and gave his party majorities in both chambers of Congress. But this election was not a referendum on our public lands system. Public lands are one of the few institutions in our society that transcend political

affiliation. They are our common ground. Our shared commitment to public spaces will be tested over the next four years, and The Conservation Alliance will take a strong stand in their defense. We are working closely with our friends at Outdoor Industry Association and Outdoor Alliance to give our member companies, their employees, and their customers meaningful ways to ensure that our public lands system remains intact. Our work together has never been more important. We need to speak in one voice to ensure that our public lands remain public. And we will use that voice—which couples passion for wild places with the understanding that public lands drive local recreation-based economies—to find new ways to preserve lands and waters in this challenging political climate. [TOOLKIT]

Speak Up for Public Lands 1. We are asking everyone at the trade show to text “outdoor” to 52886, then follow the prompts to be added to our list of public

lands advocates. 2. Go to protectour publicland.org/ petition and sign the petition to defend public lands. 3. Stay tuned and respond to threats to our public lands as they arise.

PHOTO BY COURTESY

Become a Voice for Public Lands

John Sterling


i n t r o d u c i n g

t h e

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SUMMIT w i t h

f i r m

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Feel the support of Sockwell’s new Summit outdoor crew with firm compression that provides maximum stabilization. Supports the plantar & achilles tendon Increases circulation Reduces fatigue Enhanced thermoregulation Promotes shock absorption Blister resistant

v i s i t b o ot h 110 sockwell.us.com

FEEL better IN stYLe.


OUTDOOR RETAILER SHOW INFO

Winter Market 2017 Attendance Guidelines

Only qualified members of the trade are invited to attend.

Open to retailers and reps only, the Retailer+Rep Lounge offers a respite from all the goings-on below.

Trade Show Hours

Children at Outdoor Retailer

Tuesday, Jan. 10 - Thursday, Jan. 12 9 a.m. – 6 p.m.

Exhibit Hall

Salt Palace Convention Center 100 South West Temple Salt Lake City, Utah 84101

Parking

Underground parking is available for $14 per day. The entrances are located at 200 South/200 West and 300 West/90 South. Additional parking is located at City Creek Mall.

No Photos

Unauthorized photography is not permitted. Call 801-534-4705 to report any violations.

Children are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in and/or move-out.

First Aid and Mothers’ Room Medical staff will be located near MR 150 (located under the triple escalator) to treat minor health problems. Mothers needing privacy can also visit the First Aid room.

Dogs at Outdoor Retailer

Express)

We encourage you to use the awardwinning facility Camp Bark-a-Lot (campbarkalot.com) for your pooch. If you are planning to bring your pup to the show (service dogs are allowed without restrictions), please be sure to follow these simple rules: a Register your dog at the registration counter at the East Entrance. a Sign a waiver agreeing to the rules and requirements. a Make sure to walk your dog outside regularly to avoid any accidents. a If an accident does occur, please notify Show Management immediately in MR 257 or call 801-534-4705.

Registration Hours

Shuttle Service

Registration

Now there are more registration locations to serve you: FULL REGISTRATION East Entrance (across from the Marriott City Creek) BADGE PRINTING ONLY (APPROVED, PREREGISTERED) West Entrance (across from Vivint Arena) North Entrance (near the Radisson) South Entrance (across from Holiday Inn

Tuesday, Jan. 10 ..........8 a.m. – 6 p.m. Wednesday, Jan. 11 ....8 a.m. – 6 p.m. Thursday, Jan. 12 ........8 a.m. – 4 p.m.

ISPO Online Lounge

Located on the upper concourse of the South Lobby Online Lounge is open daily before and during the show.

a Shuttles will run to and from select hotels and the Salt Palace Convention Center every 15 minutes (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 to 11 a.m. a Shuttles will pick up and drop off at the both the West and East Entrances.

FROM HOTELS Show Management Office

Tuesday, Jan. 10 - Thursday, Jan. 12 ............................................7:30 – 11 a.m.

Located in MR 257

FROM SALT PALACE

Press Room

Tuesday, Jan. 10 .............4 – 8:30 p.m.* Wednesday, Jan. 11 ..3:30 – 8:30 p.m.* Thursday, Jan. 12 ...........3:30 – 7 p.m.

Located in MR 254 C

Retailer+Rep Lounge Located in MR 254 B

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*Service from Industry Party and Inspiration Awards until 8:30 p.m.


Technical luxury, with Canadian cool.

A

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Waterproof cold weather boots. Made in Italy and the EU.

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1-888-SANTANA Santanacanada.com

Discover the F17 collection Outdoor Retailer booth: 29173W


OUTDOOR RETAILER SOCIAL MEDIA

Stay Connected to the Digital Conversation TWITTER

@OutdoorRetailer

YOUTUBE

@OutdoorRetailerShow

20,000 135,000 FOLLOWERS

VIEWS

INSTAGRAM

@OutdoorRetailer

FACEBOOK

@OutdoorRetailer

24,000 26,000 FOLLOWERS

FOLLOWERS

OUTDOOR RETAILER brings together thousands of people for a week of gear, education, and entertainment in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace. Thousands more join the event and stay connected year-round virtually, following the Instagram, Twitter, Facebook, and YouTube feeds from Outdoor Retailer, exhibitors, and media. So ready those hashtags and make sure your brand’s voice is part of the conversation:

#ORShow – share show happenings #WeAreOutdoor – share your outdoor adventures #ORFirst – share first-time experiences at the show #ORNewbie – share new-attendee experiences with a selfie #NewatOR – share new gear you see on the show floor #SinceReno – industry insider since Reno #BadAssador – Outdoor Retailer and Rep ambassadors #ORDaily – share what you read in the show’s only official news publication GET SOCIAL @ VENTURE OUT Relay the story of Outdoor Retailer’s fastest-growing neighborhood and the hippest new styles of the season. a Visit the Information Desk for help and charging stations near the Salt Palace’s East Entrance, at the top of the ramp just beyond the triple escalator. a Check out the digital editions of the O.R. Daily, available online every show morning at snewsnet.com/ordaily. a Download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor, and post photos. Visit your app store and search for Outdoor Retailer. Download prior to arriving at the show to start planning your precious time.

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E L E V A T E YO U R O U T D O O R G A M E

New PrimaHIKE and PrimaSKI socks made from PrimaLoft® and Merino wool help you get more out of every adventure keeping you drier and more comfortable along the way.

SEE FOR YOURSELF

BOOTH #23043 FOXSOX.COM 800-247-1815

AMERICAN

ORIGINAL


OUTDOOR RETAILER MAPS

WHERE AM I?

1

Winter Market Tradeshow

2

MEDIA PREVIEW

8

VENTURE OUT

January 10-12, 2017 Salt Lake City, Utah

3

OU@OR EDUCATION

9

OUTDOOR INSPIRATION AWARDS

All Mountain Demo

4

RETAILER SKILLS COURSE

10

FASHION SHOW/INDUSTRY PARTY

5

THE CAMP

11

TREND + DESIGN CENTER

6

THE CAFÉ ON THE MEZZ

12

GREENBIKE BIKE SHARE LOCATIONS

January 9, 2017 Solitude, Utah

SALT PALACE

7

BADGE PICK-UP AREAS (located at all entrances)

DOWNTOWN MARRIOTT & CITY CREEK CENTER Monday, January 9 @ 5:00 P.M.

As of October 31, 2016

Note: This map is not to scale

VIVINT SMART HOME ARENA

WEST ENTRANCE

7

RADISSON

6

8 5

NORTH ENTRANCE

7 12 11

ABRAVANEL HALL

1 SALT PALACE CONVENTION CENTER

SOUTH ENTRANCE

12

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OUTDOOR RETAILER DAILY

7

4

9

UTAH MUSEUM OF CONTEMPORARY ART

7 10

EAST ENTRANCE

2 3 MARRIOTT

CITY CREEK CENTER


SHINHAN (ffd@shinhanind.co.kr) Booth#. 255-107

Extreme comfort The most technically advanced air permeable, waterproof and breathable fabric. Super light and soft handfeel, beyond PTFE but Eco friendly! Incomparable waterproofness with the other existing Nano membrane laminated fabric : 10000mmH2O after 20 washes. Air permeability : 0.3~0.5 cfm Breathability : 30,000~40,000gram/sqm/day Perfect seam sealed performance.


EDUCATION

Schedule as of 12/08/16. For the most up-to-date schedule, check out the app or visit outdoorindustry.org.

DAY 1, TUESDAY, JANUARY 10 @ MARRIOTT DOWNTOWN AT CITY CREEK

11:30 AM – 1 PM

11 AM – 1 PM

7 – 9 AM

OIA INDUSTRY BREAKFAST: A FORCE FOR MEANINGFUL CHANGE ★ PRESENTER: JOEL MAKOWER, CHAIRMAN & EXECUTIVE EDITOR, GREENBIZ OIA is celebrating the outdoor industry’s sustainability leadership. Business sustainability has shifted from being a fringe “add-on” to a critical business imperative that is driving innovation, product quality, supply chain transparency and improvements, and ultimately, the continued growth and success of the outdoor industry within an increasingly resource-constrained world. Come learn about the global sustainable business movement. Leave inspired to take action utilizing the collaborative spirit of the outdoor industry to tackle the challenges we face together.

RETAILER SKILLS COURSE: HOW TO HIRE THE RIGHT RETAIL TEAM

Daily lunch provided for registered attendees | Held in the Utah Museum of Contemporary Art Auditorium adjacent to the Salt Palace According to the U.S. Department of Labor, the price of a bad hire is at least 30 percent of the employee’s first-year earnings. This session focuses on how retailers can hire right and train properly to develop team members into dedicated brand ambassadors and retail sales professionals.

OIA INDUSTRY LUNCH: DOCTOR’S ORDERS: GET OUTSIDE ★ PRESENTERS: STACY BARE, SIERRA CLUB OUTDOORS; MARK MCKNIGHT, ROOTSRATED CMO; AND CHRISTINE FANNING, EXECUTIVE DIRECTOR OUTDOOR FOUNDATION As more doctors prescribe outdoor recreation to address physical and mental illness and post-traumatic stress, what is the industry’s role to support messages of wellness? Join Outdoor Industry Association and Outdoor Foundation for a dynamic roundtable discussion moderated by OIA’s Jessica Wahl about the therapeutic power of the outdoors.

1:30 – 2:30 PM

FASHION MEETS FUNCTION: EXPANDING COPYRIGHT PROTECTION FOR CLOTHING DESIGN PRESENTER: KATRINA HULL, MICHAEL BEST & FRIEDRICH LLP U.S. copyright law provides limited protection for clothing design because it is considered more useful than artful. In 2017, the U.S. Supreme Court may expand copyright protection for clothing design, creating another tool to stop counterfeiters but also increasing the liability risk for manufacturers and retailers. Join us as we review how to protect clothing and product design, impact of 2017 law changes, and best practices.

LEVERAGING YOUR CUSTOMERS’ PAIN POINTS TO CREATE DEEP CONTENT PRESENTER: ANDREA SYVERSON, IER PARTNERS Is your brand adding to the digital marketing noise or adding real value through messaging that truly matters to your customer? In this session, you’ll learn emotionally evocative content techniques from leading brands such as The Food Network, Title Nine, L.L.Bean, Spanx and Craftsy that you can put to work for your brand.

3 – 4 PM

ARE YOU WASTING MONEY? HOW TO OPTIMIZE YOUR MARKETING CHANNELS TO REDUCE COST AND INCREASE REVENUE PRESENTER: SCOTT BUELTER, ASCENT360 What if you are missing a portion of your customer base that is not engaging on traditional channels? Marketers now need to optimize their efforts to talk to customers where they are spending their time. Through Facebook, Google and other channels, you can now reach your customers where you haven’t been able to before. In addition, you can build a “look-alike” model on these channels to target people that look like your best customers. By optimizing your spend and extending your reach, you can reduce your marketing costs while increasing your marketing revenue!

TIPS TO GETTING ON A BUYER’S GOOD SIDE PRESENTER: PHIL CHANG, HUBBA Be a brand that the buyer loves. Learn how to bring key insights and keep performance goals that will keep retailers knocking at your door. Find out what it takes to stand out from all the other brands.

★ Powered by

– Live webcast available: Go to outdoorindustry.org/brandlive to register.


OUTDOOR RETAILER

RETAIL MARKET INTELLIGENCE & CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE PRESENTERS: JULIA DAY & MATT POWELL, NPD GROUP The “Outdoor Trend” presentation has become a “must attend” event. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace. Please RSVP to Julia.Day@NPD.com

COLLISION ZONES: LIVING & WORKING IN THE DEMOLITION DERBY PRESENTER: BRAD WERNTZ, NEW NORMAL CONSULTING Collision zones exist between vendors and consumers, markets and margins, cash flow and credit, cultures and crossovers. In this session, we’ll look at each of these, and talk about how to step outside the demolition derby for our own health, profit, and perspective.

RETAILER SKILLS COURSE: DEVELOPING LEADERS

11:30 AM – 1 PM

Daily lunch provided for registered attendees | Held in the Utah Museum of Contemporary Art Auditorium adjacent to the Salt Palace As retailers look for improvement in efficiencies and profitability, their Store Manager becomes increasingly important. This session focuses on recognizing and elevating emerging managers within your business and fostering their development as top-performers and team leaders.

OIA INDUSTRY LUNCH: HIGG INDEX ADOPTION HOW-TO FROM OIA, REI & MEC ★

12 – 1:30 PM

11 AM – 1 PM

9:30 – 10:30 AM

7:30 – 9 AM

DAY 2, WEDNESDAY, JANUARY 11 @ MARRIOTT DOWNTOWN AT CITY CREEK

CHOOSE YOUR ADVENTURE: AN ATTENDEE-LED PLM PANEL DISCUSSION

PRESENTERS: DAVID LABISTOUR & VALERIE PRESOLLY, MEC; SUSAN VISCON & MATTHEW THURSTON, REI Stumped about REI’s and MEC’s recommendation for all vendors to adopt the Higg Index? Come grab a bite with us, learn about Higg Index from OIA experts, plus hear from the retailers themselves on their move toward raising their sustainability standards.

What are the biggest challenges you face when bringing products to market? An experienced panel of industry experts will field your questions and discuss the biggest product development challenges facing today’s outdoor companies.

INTEGRATED BRAND & DIGITAL STRATEGIES TO CAPTURE THE OUTDOOR CONSUMER PRESENTERS: MIKE STEFANIAK & TOM FLIERL, HANSON DODGE CREATIVE Join Mike Stefaniak and Tom Flierl of Hanson Dodge to explore the buying journey of the outdoor consumer and the business case for integrating your branding, marketing and digital commerce efforts.

1:30 – 2:30 PM

MAXIMIZING YOUR AMAZON RELATIONSHIP: STRATEGIES THAT WORK FOR RETAIL BRANDS PRESENTER: RICK BACKUS, CPC STRATEGY Harness the huge growth opportunity Amazon presents by taking more control over sales and investing in the right marketing programs. We’ll break Amazon down in simple terms to clarify where the biggest revenue opportunities lie and where brands need to be wary.

ONE SITE TO RULE THEM ALL: BUILDING THE RIGHT WEBSITE FOR B2C & B2B CUSTOMERS PRESENTER: MARK DODGSON, BLUESPARK | SPONSORED BY: BLUESPARK Using Obermeyer’s challenge of using three websites, this session will discuss open-source web solutions used, including a new content management system, an ecommerce integration, and updated user experience.

TRANSFORMING THE OUTDOOR INDUSTRY WITH B2B ECOMMERCE PRESENTER: KIVA KOLSTEIN, HANDSHAKE Forrester projects the US B2B ecommerce market growing to $1.13 trillion in 2020, and Frost & Sullivan puts the global B2B ecommerce market at $6.7 trillion by that time. Find out why outdoor brands, manufacturers and suppliers are jumping on the B2B ecommerce bandwagon.

PHOTOS BY TK

3 – 4 PM

THE BONFIRE EFFECT: A SYSTEM FOR CONVENING CONSUMERS IN PLACE PRESENTER: KEVIN KELLEY, SHOOK KELLEY How can brick-and-mortar stores survive, much less thrive, in this new era of online shopping, retail efficiency and endless commoditization? By building a store that has the power to convene consumers around the magical glow of a brand bonfire experience.

SPORT & STREET – FALL/WINTER 2018 PRESENTER: MARIA TERESA SAMPEDRO, PROMOSTYL Get an inside scoop on new and emerging color and design concept trends for the sports market.

AUGUST 2, 2016 DAY 0

75


EDUCATION CONTINUED

Schedule as of 12/08/16. For most up-to-date schedule check out the app or visit outdoorindustry.org.

DAY 3, THURSDAY, JANUARY 12 @ MARRIOTT DOWNTOWN AT CITY CREEK

11:30 – 1 PM

11 – 1 PM

11 – 12 PM

9:30 – 10:30 AM

OUTDOOR RECREATION & CULTURAL RELEVANCY: 4 CASE STUDIES

PRESENTERS: MICHAEL DAVIS, LET’S MOVE OUTSIDE PROGRAM, SEATTLE; TAIMUR AHMAD, THE WILDERNESS SOCIETY; MICHELLE PIÑON, LATINO OUTDOORS; GRACE ANDERSON, THE SIERRA CLUB’S INSPIRING CONNECTIONS OUTDOORS MODERATOR: CHRISTIAN BECKWITH, SHIFT This panel discussion features four alumni of SHIFT’s Emerging Leaders Program who present case studies on ways they’ve successfully leveraged outdoor recreation to engage a culturally relevant next generation of conservationist and customer.

FALL 2017 ACTIVE TRENDS: WHAT’S NEXT FOR THE ACTIVE LIFESTYLE

PRESENTERS: NINA ESTEVES & MARLA ROSEN, THE DONNEGER GROUP Health and wellness continues to be a growing movement. Join The Doneger Group for a look at concept trends in activewear, including sociocultural influences and design inspiration. This session will also break down what’s new and next for the active lifestyle in color, fabric, print & pattern.

RETAILER SKILLS COURSE: MEASURE AND EVALUATE EMPLOYEES PRODUCTIVITY

Daily lunch provided for registered attendees | Held in the Utah Museum of Contemporary Art Auditorium adjacent to the Salt Palace Every day your employees are selling for you. How do you measure their performance? This session will help you identify key team performance metrics. How are they executing on your consumer engagement goals? Session work will focus on goal setting.

OIA INDUSTRY LUNCH: YOU CAN’T DO BUSINESS ON A DEAD PLANET: A PATH FORWARD ON CLIMATE CHANGE ★ PRESENTERS: OUTDOOR INDUSTRY ASSOCIATION, PROTECT OUR WINTERS, CLIMATE ACTION CAMPAIGN & CLIMATE REALITY PROJECT The surprising outcome of the 2016 presidential election signals a dramatic shift for climate change policy. The next administration has pledged to defund federal climate change mitigation and will withdraw from international climate agreements. Join to discuss finding a way forward, together.

★ Powered by

– Live webcast available: Go to outdoorindustry.org/brandlive to register.


@THESHOW

DIG INTO OUR HIGHLIGHTS OF WINTER MARKET’S EVENTS, EDUCATION AND MORE

20% OFF FRIENDS AND FAMILY 9 am – 6 pm #20014 Come to Thomas Bates and T.B. PHELPS for your Friends & Family 20 percent off card for online shopping. COFFEE AND HONEY STINGER WAFFLES 9 - 11 am #14026 Free at the booth every day of the show.

COFFEE THAT GIVES 9 am - 4 pm #VO440 Join us daily for a pour over of Counter Culture Coffee. Free pour with your purchase of our new MiiR 8-oz. vacuum-insulated tumbler ($10). Or BYOC and get a pick-me-up pour for $1. (Disposable cups will NOT be provided). Proceeds will support a clean water project. EXOFFICIO UNDERWEAR SALE BENEFITS THE ATCF 9 am to 6 pm #12027 Pick up a fresh pair of undies! All proceeds support the ATTA’s Adventure Travel Conservation Fund. $10-$15

FREE CHUMS KEY CHAIN EXCHANGE 9 am – 6 pm #15019 Come by the ChumsBeyond Coastal booth for a free key chain upgrade with the new tricked-out Chums Key Quiver Keychain tool. GEAR AID TENACIOUS TAPE PATCH REPAIRS 9 am - 5 pm #28027 Does your favorite jacket have a tear? Don’t ditch it, let’s fix it! Stop by for a free repair with peel and stick Tenacious Tape. ICEBUG CHALLENGE ICE TEST 9 - 11 am #21009 Come try out Icebug’s amazing traction at the

Icebug Challenge Ice Test outside of the South Entrance of the show. Test shoes and walk adorable SLC Humane Society dogs. Icebug will donate $5 to the SLC Humane Society for every dog walked. KLYMIT V SEAT GIVEAWAY 9 am - 6 pm #19009 The first 150 dealers and friends to the Klymit booth will receive a FREE Klymit inflatable V Seat. MERRELL COFFEE BAR 9 – 11 am #32127 Get a boost with a free coffee or espresso drink. MICROBAN’S FRESH BAR EXPERIENCE 9 am - 5 pm

#155-406 Your nose knows! Sniff materials treated with Microban antimicrobial and odor capture technologies versus non-treated materials. SUPER START YOUR DAY WITH NAVITAS NATURALS 9 - 11 am #BR717 Not feeling so super today? Build your own #superstart breakfast bowl and wash it down with a hot cup of joe paired with “the thinker’s creamer” from Know Brainer. TOTE BAG GIVEAWAY 9 am - 5 pm #22051 OlovesM Bags is giving away an OlovesM Tote Bag plus more! Drop off your biz

card during Day 1 or 2 to be entered to win an OlovesM Tote Bag filled with goodies. Winner picked at 5 pm Wednesday. WAKE UP WITH COFFEE + CAPPUCCINOS 9 am - 3:30 pm #36170 Start your morning with free coffee and cappuccinos at the Bogs booth. COME PAINT YOUR FREE TOTE WITH SAKROOTS 11 am - 3 pm #39155 Put your painting skills to the test and unleash your inner artist while you customize your tote! (*Buyers only, while supplies last.)

R om i Kr is t l, I r is La zza r e sc hi, a nd Rob Aselt ine

Events

Help preserve one of the most scenic trails in the midwest by stopping at the WIGWAM BOOTH #19019 between 9 & 11 TODAY, make a $5 DONATION to THE ICE AGE TRAIL ALLIANCE, and get a pair of brand new WOOL-FREE PEAK 2 PUB socks from WIGWAM. Drop off a business card and be entered to win in our #gearhack giveaway

roam free Come to booth 24041 today from from 4:30-6:00pm for Happy Hour benefitting Wasatch Backcountry Rescue and the IAN Fund.

n a ti v e y e w e a r. co m


SCHEDULE

FREE MAPLE BACON CREAMEES! 11 am - 6 pm #32150 Darn Tough brings a taste of Vermont to Utah—get a delicious (and free!) Maple Bacon Creamee. Available everyday—or until the goodness is gone. #IGotMyCreameePulled RUFF ADVENTURE DOG ADOPTION IS BACK! 11 am - 3 pm #32067

Start your new year off right with a trusty canine adventure partner. Back by popular demand, Ruffwear and Best Friends Animal Society will be bringing RAD-qualified, adoptable dogs to the Salt Palace. Adoption and travel fees to the closest major airport are covered by Ruffwear for qualified adopters. Your new, outdoor-loving best friend will go home with a bomber Ruffwear collar and leash.

SCIENCE AND SOLUTIONS OF ODOR CONTROL 11 am - 12 pm #MR155-501 Odor is a universal problem and customers demand a solution. Join Microban and learn about the science of odor by diving deep into why apparel, footwear, and gear stinks, different solutions for controlling odors, and industry-standard test methods.

From Prototype to Product Come see the new

CONNECT Gaiters at Kahtoola’s booth

Booth # 8011

ICE BLOCK SHOOTING COMPETITION 12- 5:30 pm #32175 Compete to win a YETI cooler and prize packs from Yaktrax. See how many baskets you can make on an ice block while wearing the brand-new Yaktrax Summit. The top scorers between 12-3:30 will go head to head during happy hour to determine the top three winners. BOOK SIGNING: EUGENE BUCHANAN, AUTHOR OF COMRADES OF THE COLCA 2 - 3 pm #14026 Buchanan, a former reporter for the Denver Business Journal, 14year editor-in-chief of Paddler magazine and author of Brothers on the Bashkaus, is signing copies of his latest book, Comrades on the Colca, about a team of Polish explorers on the first descent down the Cruz del Condor section of Peru’s Colca Canyon, the deepest gorge in the world.  KEY FLOP GIVEAWAY 9 am - 6 pm #22051 Give your keys a new look! OlovesM Bags is giving away its handmade in Colorado Key Flops throughout the show. PUPPY LOVE AT BOGS 2:30 - 5:30 pm #36170 Get some puppy love at the BOGS booth! Dogs will be available for adoption through Puppies for Adoption and BOGS will cover the adoption fee. MEET POLAR EXPLORER ERIC LARSEN 3 - 5 pm #33033 Meet Arctic explorer Eric Larsen at the Falcon booth. He’ll be signing his new book On Thin Ice: An Epic Final Quest Into The Melting Arctic. Proceeds will benefit Protect Our Winters. BOGS HAPPY HOUR 4 - 6 pm #36170 Unwind at the Bogs Happy Hour with a cold beer in a free souvenir glass. Cheers!

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OUTDOOR RETAILER DAILY

DYNAFIT, MOAB BREWERY, + THE GRAND TRAVERSE HAPPY HOUR 4 - 6 pm #36073 Listen to music by Onza DaVichi, enter the Chugach Skis raffle, or score a Mercury Softshell Jacket for $80. All proceeds go to POW. GREAT GEAR GIVEAWAY 4 - 4:15 pm #28049 The BACKPACKER/Leave No Trace Great Gear Giveaway is back and bigger than ever! Sign up by 4 pm to win hundreds of dollars of gear. You must be present at 4 pm drawing to win. HAPPY HOUR AT MUCK 4 - 6 pm #30127W Stop by for a cold one and some swag. SHEJUMPS AND BIG AGNES HAPPY HOUR 4 - 6 pm #14026 A $10 donation gets you a limited-edition pint cup, beer, and a raffle ticket for a chance to win amazing gear. Proceeds go to SheJumps, which encourages women and girls to participate in outdoor activities. BACKCOUNTRY BBQ 4:30 - 6 pm #32182 Farm to Feet and Ski City are celebrating their partnership and the launch of the Cottonwood Collection of backcountry ski socks with some famous North Carolina Skylight BBQ and Uinta 801 beers. Grab a slider and a beer and enter to win a Deuter packs filled with gear from Smith, Ortovox, Masterfit, Fly Low, and Farm to Feet along with a pair of Ski City Super Passes. COLDPRUF AND PROTECT OUR WINTERS HAPPY HOUR 4:30 - 6:30 pm #34093 Unwind at the end of Day 1 with a cold brew from ColdPruf and Protect Our Winters. Make a $5 donation to POW and receive a stainless steel pint cup and a ColdPruf beanie.  

FROST RIVER HAPPY HOUR TO SAVE THE BOUNDARY WATERS 4:30 - 6 pm #7 Win a pack and celebrate recent federal decisions to protect the Boundary Waters Wilderness from sulfide ore copper mining with Frost River, representatives from the Campaign to Save the BWCA, and Explorer Dave Freeman, who recently returned from a Year in the Wilderness. Donations support the Campaign to Save the BWCA and provide entry into a Frost River pack raffle. GRANITE GEAR BEER & MUGS FOR THE SUPERIOR HIKING TRAIL 4:30 - 6 pm #4037 Donate to the SHT, get beer and a trail mug, and learn about the Grounds Keeper’s Program. HAPPY HOUR WITH ENO 4:30 - 6 pm #15008 Grab a tasty beverage in support of the Continental Divide Trail Coalition. Your $10 donation will get you a beer-filled Stanley vessel and enters you to win a Special Edition ENO DoubleNest Hammock.   HAPPY HOUR WITH JOHNSON OUTDOORS AND GOOD TO-GO 4:30 - 6 pm #15014 Fill your belly with gourmet camp stove cooking with Chef Jennifer Scism & David Koorits of Good To-Go. HAPPY HOUR WITH SMARTWOOL, POW, AND CONRAD ANKER 4:30 - 6 pm #32101 Come have a beer with Conrad. Buy socks for $10, a full pint glass for $5, and all proceeds go to Protect Our Winters. Conrad Anker will be autographing limited collector’s-edition posters. MOSCOW MULES 4:30 -6 pm #VO440 Help us “kick” start our year of giving with a MiiR Mule. A $10 donation fills your new MiiR Vacuum Insulated 16-oz. Camp Cup with our tasty take on the traditional


SCHEDULE

UCO’S POLAR BEER SOCIAL 4:30 pm - 6 pm #40 Grab a beer and hear polar explorer and UCO ambassador Eric Larsen give a presentation on his new book On Thin Ice: An Epic Final Quest Into the Melting Arctic. A book signing will follow. SASHA DIGIULIAN AUTOGRAPH SIGNING 5 - 7 pm #5027 DiGiulian makes her first appearance as a La Sportiva athlete ambassador. Stop by to meet her and get a poster. STANLEY + CARHARTT PARTY Salt Lake Hardware Building 155 N. 400 W. 8 - 11 pm Two of the hardest-working brands host one party where no one is working. Join Stanley and Carhartt for an evening of live music by Whiskey Shivers and Lil’ Smokies, plus plenty of great food and drinks.

Sales for Charity $20-$40 BOGS BOOTS 9 am - 6 pm #36170 Treat your feet while supporting outdoor education with a new pair of Bogs boots. Proceeds go to 4 Corners Outdoor Education. EAGLE CREEK CARGO HAULER DUFFEL SALE #24017 Eagle Creek is selling 60L Cargo Hauler Duffels (normally $99, now only $50) with all proceeds going to the Adventure Travel Conservation Fun (ATCF). While supplies last. $10 WILDERNESS SURVIVAL KIT SALE 9 am - 4 pm #5019 Purchase a Survive

Outdoors Longer Traverse Wilderness Survival Kit for $10. Proceeds benefit the American Hiking Society. Each day while supplies last. SOL SURVIVAL KIT SALE 9 am - 6 pm #5019 Snag a SOL Traverse Tin Survival Kit for only $10. Proceeds benefit American Hiking Society. HI-TEC HIKING BOOT SALE TO SUPPORT AMERICAN HIKING SOCIETY 3 - 6 pm #32143 Top-selling Logan boots are 50 percent off (only $40). All proceeds benefit American Hiking Society. CUSTOM POLARFLEECE PULLOVERS 9 am - 6 pm #32093 Custom Polartec PolarFleece Pullovers will be made to order each day while supplies last. They’re $50 each, credit card only, and all proceeds from sales at Outdoor Retailer will be donated to Big City Mountaineers. COLUMBIA FOOTWEAR SALE MOUNTAINEERS 4:30 - 6 pm #28011 The Men’s Fairbanks Omni Heat (MSRP $130) and Minx Mid II Omni-Heat (MSRP $130) will be on sale for $20 dollars January 10th, with all proceeds going towards Big City Mountaineers. GREAT DEALS ON MOUNTAIN KHAKIS 9 am - 5 pm #21001 Shop MK apparel at the show or get a special custom embroidered tote for $40 (but hustle, while supplies last). Proceeds benefit Camber Outdoors. KRIMSON KLOVER MERINO WOOL ACCESSORY SALE 9 am - 6 pm #23013 Stay warm with a new pair of merino wool socks ($10) or scarf ($20). Proceeds to benefit Camber Outdoors. GARMONT SHOE SALE 9 am - 6 pm #32142W Get a new pair of

Dragontails and support The Conservation Alliance. ICEBREAKER SALE 9 am - 6 pm #32075 Purchase a men’s or women’s Oasis Crewe to benefit The Conservation Alliance. LA SPORTIVA HOODY SALE 9 am - 6 pm #5027 Score a men’s Bishop Hoody or Women’s Buttermilk Hoody to benefit The Conservation Alliance.

#15008 Get your Special Edition DoubleNest Hammock and Atlas Strap Combos for $60 and support the Continental Divide Trail. BIG AGNES/HELINOX SALE 9 am - 5 pm #14026 Deep discounts on select items (chairs, tables, accessories, sleeping pads, and insulated apparel while supplies last.) Proceeds go to Colorado Avalanche

Information Center. FJÄLLRÄVEN DUFFEL SALE 9 am - 4 pm #28049 Support Leave No Trace by picking up your Duffel No. 6 made with heavy-duty G-1000 material (originally $200, but yours for $50). SUPPORT LEAVE NO TRACE WITH A GREAT DEAL AT CRAZY CREEK 9 am - 6 pm #6001

Great deals on sweet products, like the Hex 2.0 Original Chair and New Alpine Sac. Proceeds Support the Leave No Trace Center for Outdoor Ethics. OSPREY PACK SALE 9 am - 6 pm #4011 Get a new Trillium Duffel 45 to benefit Oregon Natural Desert Association (ONDA). All purchases include Osprey’s 12L UL Compression Sack.

RUFFWEAR SALE 9 am - 6 pm #32067 Bring a Hydro Plane Flying Disc home to your furry friend and support The Conservation Alliance. KLEAN KANTEEN CUSTOM 8-OZ. TUMBLER SALE 9 am - 6 pm #3009 Update your bar! Buy an Insulated Tumbler to benefit The Conservation Alliance. LEAVE NO TRACE COBRANDED LEAKPROOF KLEAN KANTEENS 10 am #3009 The first 150 visitors to the Klean Kanteen booth will receive limited-edition Leave No Trace 16-oz. Vacuum Insulated Wide Mouth w/ Café Cap, and an invite for Happy Hour on Day 2. Klean Kanteen 16-oz. Vacuum Insulated Conservation Alliance Tumblers will be for sale throughout the show for $10. All funds go to The Conservation Alliance. BLACK DIAMOND EQUIPMENT SALE 10 am - 6 pm #6009 Score an Iota headlamp to benefit The Conservation Alliance. SUPERFEET HAPPY HOUR 4 - 6 pm #23019 Join Superfeet for a Moscow Mule in a custom Conservation Alliance Mug for a $5 donation – all proceeds benefit The Conservation Alliance. ENO HAMMOCK SALE 9 am - 5 pm

JANUARY 10, 2017 DAY 1

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LIVE THE DREAM. JOIN OUR TEAM. Apply online at thenorthface.com/careers

Photo: Tim Kemple

Booth #3009AE Stop by to sample the best tasting sports nutrition on the block! honeystinger.com

NEW! Photo: Riley Seebeck

Moscow Mule. Proceeds support a clean water project.       


SCENE ALL MOUNTAIN

2

1

On Edge

Going down with the newest skis. 3 4

Fresh snow and a roaring bonfire kept moods bright at this year’s All Mountain Demo. Early rain turned into a powder day that had reps and retailers alike sneaking out for laps between booth shifts. Here’s a taste of what retailers will see on the floor this show.

6

5

8 7

9

Other things that got us through this issue: Maren and Ryan’s epic journey, quad shot Americano, digital recorders, Swedish Fish, tissues to blow my nose at the All Mountain Demo, free MSR mug and hot cocoa to keep us warm, the water cooler that finally arrived, the ice-cold beer that I will be drinking in about 10 minutes, my team, ibuprofen.

80

OUTDOOR RETAILER DAILY

PHOTOS BY TK PHOTO BY LOUISA ALBANESE

1. Scott (#28031) Super Guide 105 2. Black Diamond (#14037) Route 105 3. Dynafit (#36073) Beast 98 4. Scott (#28031) Punisher 105 5. DPS (#21019) Cassiar 87 6. Dynafit (#36073) Speedfit 84 7. Black Diamond (#6009) Route 105. 8. DPS (#35073) Lotus 124 9. La Sportiva (#5027) Maestro LS


Product

Zone

Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies

Special Advertising Section

Baffin’s Ultralite boots are the evolution of winter footwear, featured here is style Sage in Black/Red. Waterproof and weighing under 2lbs, these boots feature a body-heat mouldable removable lining system, and Baffin’s proprietary AirGrip and Polar Rubber midsole/outsole combination to keep you sure-footed regardless of the elements.

www.baffin.com Dickies PRO™ Workwear

New outerwear combines state of the art CORDURA® fabric technologY with Dickies® performance workwear. Designed to protect against the elements to keep you going until the job is done, no task is too tough for your Dickies PRO™ Workwear. This groundbreaking line of work clothes – a Bomber Jacket, Field Coat and Stretch Ripstop Work Pant – are made with military-grade fiber technology. Specifically we’re talking our new state of the art, patent pending CORDURA® T420 HT fiber that creates a strong and exceptionally durable fabric that’s six times more abrasion resistant*. And as if that weren’t enough to get you through your workday… how about adding reinforced stress points, enhanced pockets for specific tools and double knees to accommodate knee pads. This is one serious pairing of innovative performance fabric and super functional work ready design. To learn more about Dickies workwear, visit dickies.com. *Based on 2016 Dickies testing with a comparable 8 oz. 59% cotton/39% polyester/2% Spandex blend.

Come see us to learn more! CORDURA® brand booth #39213.

BOOTH #18043

BOOTH #18043


Heritage Bags

by Emmons Mfg. Co.

GORE® INVISIBLE FIT TECHNOLOGY WATERPROOF, WINDPROOF AND BREATHABLE WITH THE FIT AND FEEL OF YOUR FAVORITE ROAD RUNNING SHOE.

AMERICAN MADE

gore-tex.com

Special Advertising Section

www.emmonsmfgco.com

BOOTH VO2098

GORE-TEX® ACTIVE PRODUCTS WITH SHAKEDRY™ PRODUCT TECHNOLOGY THE LIGHTEST, MOST BREATHABLE GORE-TEX® PRODUCTS WITH DURABLE WATER REPELLENCY.

gore-tex.com/shakedry

© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc.

since 1969

© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, GORE®, SHAKEDRY™ and designs are trademarks of W. L. Gore & Associates, Inc.

since 1969

humangear, inc.

real gear for real humans Come see us at booth BR633 and check out the new gear for 2017.

K-VENT

K-VENT

BOOTH 29155W

BOOTH 29155W

KHOMBU.COM

KHOMBU.COM

www.humangear.com/casq


MASTHEAD

Red Rock Outdoor Gear

®

snewsnet.com

VP, GROUP SHOW DIRECTOR

EDITORIAL

marisa.nicholson@ outdoorretailer.com

EDITORIAL DIRECTOR

Kristin Hostetter

khostetter@aimmedia.com 617-921-5126 EXECUTIVE EDITOR

Casey Lyons DEPUTY EDITOR

Elisabeth Kwak-Hefferan ASSISTANT EDITOR

Kassondra Cloos kcloos@aimmedia.com CONTRIBUTORS

SALES DIRECTOR

Krista Dill

krista.dill@ outdoorretailer.com SENIOR ACCOUNT EXECUTIVE

Paul Dillman

paul.dillman@ outdoorretailer.com SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR RETAILER MAGAZINE

Ryan Johnson ryan.johnson@ outdoorretailer.com

ACCOUNT EXECUTIVE

INTERN

ACCOUNT EXECUTIVE

DESIGN

robert.oquinn@ outdoorretailer.com

Dave Nielson

dave.nielson@ outdoorretailer.com

MARKETING DIRECTOR

ASSISTANT ART DIRECTOR

margie.lelvis@ outdoorretailer.com

Giovanni Corrado Leone

SENIOR MARKETING DIRECTOR

PHOTOGRAPHERS

MARKETING COORDINATOR sarah.langston@ outdoorretailer.com

DIRECTOR OF PUBLIC RELATIONS

PREPRESS MANAGER

kate.lowery@ outdoorretailer.com

Joy Kelley

AD COORDINATOR

Caitlin O’Connor GRAPHIC DESIGNER

Jackie Medina

SALES AND MARKETING NATIONAL SALES DIRECTOR. TRADE GROUP

Raymond Kang raymond.kang@ outdoorretailer.com

PRODUCTION/ TRAFFIC MANAGER laurie.stiglitz@ outdoorretailer.com

cathy.griffith@ emeraldexpo.com

OPERATIONS DIRECTOR

SALES MANAGER

julie.freedman@ outdoorretailer.com

Julie Freedman

jhall@aimmedia.com 303-253-6419

BRAND DEVELOPMENT DIRECTOR

Beth Prehn

The New

BRICK BOTTLE OPENER

Larry Harrison larry.harrison@ outdoorretailer.com

RETAIL RELATIONS MANAGER

Joe Bustos

Introducing

joe.bustos@ outdoorretailer.com

THE WORLD’S FINEST

RETAIL CONCIERGE

Efrem Zimbalist III PRESIDENT & CEO

Andrew W. Clurman CHIEF FINANCIAL OFFICER

Brian Sellstrom

EXECUTIVE VICE PRESIDENT, OPERATIONS

Patricia B. Fox

SENIOR VICE PRESIDENT, DIGITAL & DATA

Jonathan Dorn

VICE PRESIDENT, SALES & MARKETING

Allen Crolius

acrolius@aimmedia.com

Kimberly Aguilar

WORK PANTS

kimberly.aguilar@ outdoorretailer.com

OPERATIONS MANAGER

Jamie Kelley

jamie.kelley@ outdoorretailer.com

FOR THE NEW GENERATION OF WORKERS.

EVENTS OPERATIONS

Nicole Lessley nicole.lessley@ outdoorretailer.com

SPONSORSHIP OPERATIONS

Kristen Hartman kristen.hartman@ outdoorretailer.com BILLING MANAGER

Sara Burns

sara.burns@ outdoorretailer.com

©2016 WILLIAMSON-DICKIE MFG. CO.

CHAIRMAN & CEO

BOOTH 39159

BOOTH # 30169W

Kristen Novick kristen.novick@ emeraldexpo.com

bprehn@aimmedia.com 303-253-6317

MADE IN USA

REGISTRATION OPERATIONS MANAGER

SALES ASSISTANTS

Jennifer Hall

insoles-sorbothane.com 800.838.3906

Cathy Griffith

Katie Schoeben

Gregg Thayer

SPECIAL 25% OFF SHOW

Laurie Stiglitz

ACCOUNT REPRESENTATIVE

gthayer@aimmedia.com 303-817-7138

FOR THE NEW GENERATION OF WORKERS.

SENIOR ART DIRECTOR

Eric Henderson

kschoeben@aimmedia.com 831-325-3695

WORK PANTS

Kate Lowery

DIRECTOR OF OPERATIONS

ehenderson@aimmedia.com 307-690-2984

THE WORLD’S FINEST

ONE OF A KIND! SORBOTHANE ® IS THE DIFFERENCE

Sarah Langston

GROUP PRODUCTION DIRECTOR

Barb Van Sickle

Introducing

jennifer.holcomb@ outdoorretailer.com

BOOTH 39159

Special Advertising Section

Jennifer Holcomb

Andrew Bydlon, Louisa Albanese, Lauren Danilek

www.rrog.com

rrog.com

1.800.342.4654

Margie Lelvis

PHOTO EDITOR

Genny Fullerton

View the full line:

Robert O’Quinn

ART DIRECTOR

Mike Leister

See the full line at booth BR523

Marisa Nicholson

Corey Buhay, Erme Catino, M.T. Elliott, Elizabeth Miller, Doug Schnitzspahn, Carolyn Webber, Ryan Wichelns Nick Carpenter

New for 2017!

outdoorretailer.com

©2016 WILLIAMSON-DICKIE MFG. CO.

OUTDOOR RETAILER DAILY


THE HOT SHEET

What You Need to Know

Sponsored by

YOUR ONE-PAGE GUIDE TO THE BEST PARTIES, EVENTS, AND SWAG OF DAY 1

THE BIG BREAKFAST

SOCKS, SWAG, & REAL NORTH CAROLINA BBQ

Set the tone for a great show at OIA's Industry Breakfast, featuring Joel Makower, GreenBiz chairman and executive editor, talking about corporate responsibility. 7 to 9 am in the grand ballroom at the Marriott at City Creek.

Farm to Feet (#32182) is flying in authentic, lipsmacking BBQ from its home state to celebrate the launch of the new Cottonwood sock. Beer will be available for washing it all down, and they’ll raffle off some pretty hefty prizes (Deuter packs stuffed with Super Passes, good at Alta, Snowbird, Brighton and Solitude; Smith goggles; Flylow gloves; Ortovox safety gear). 4:30 pm

MEET THE ICE MAN

SAVE WINTER, WIN SOME SKIS

Head to Dynafit (#36073) at 4 pm for beer and raffle tickets to win a sweet pair of Chugach skis, with all proceeds supporting Protect Our Winters. While you’re there, get a discounted Mercury Softshell Jacket for $80, which will support POW, too. TOTE-ALLY COOL BAG

Drop your card at the OlovesM booth (#22051) and you could win a goodie-stuffed tote. Drawing is Wednesday/Day 2 at 5 pm (winners do not need to be present).

Stop by the Falcon booth (#33033) at 3 pm today for a high-five with Arctic explorer Eric Larsen and to grab a signed copy of his new book On Thin Ice: An Epic Final Quest Into The Melting Arctic. FREE LONGIES!

Get ’em while they’re warm at booth #33051! Terramar is giving away 500 butterysoft Thermolator (men’s) and Cloud Nine (women’s) midweight crew tops at the booth today and Wednesday. Booth #33051. A BOWLFUL OF TALENT

#DONTFEEDTHELANDFILLS

To celebrate its 40th birthday, Croakies contributes to the #DontFeedtheLandfills movement with the launch of cool, new recycled belts. Head to booth #24027 at 4:30 pm for a free beer and gift.

HEADS-UP CONTEST! Eagle eyes: We've Photoshopped someone's head off in this issue. Find it and email the page number to us at snewsedit@aimmedia .com. You could win a Kodiak Boots prize package.

THE 1-HOUR INTERN CHALLENGE

We are a talented* bunch.

55%

of the people polled can juggle. *Meet the industry's 26 most talented people on p.23.

GET YOUR SHERPA ON

$20 BOOTS? SAY WHAT?

Jen Scism of Good To-Go (featured in “The Real Deal,” p. 23) will be cooking up her latest delicious creation, Spicy Korean Bibimbap, at the Jetboil and Eureka! booth (#15014) from 4:30 to 6 pm.

84

OUTDOOR RETAILER DAILY

Keep your feet warm while helping Big City Mountaineers get more kids outside. Columbia's men's Fairbanks and women's Minx Mid II Omni-Heat boots, normally $130, can be yours for $20 today. Run to booth #28011 at 4:30 today to get yours.

PHOTOS BY CAVEMAN COLLECTIVE; COURTESY

Enjoy dal bhat and chicken tarkari and traditional Nepalese dancing, and meet the legendary Lakpa Rita Sherpa at Sherpa Adventure Gear’s party. Pierpont Place from 6 to 9 pm.


WRANGELL GREY CAMO GLOVE

GORDINI.COM


- OUR MISSION -

DEVELOPING TIMELESS, FUNCTIONAL & SUSTAINABLE OUTDOOR EQUIPMENT. fjallraven.us

BOOTH# 24001


BOOTH 39159


- OUR MISSION -

DEVELOPING TIMELESS, FUNCTIONAL & SUSTAINABLE OUTDOOR EQUIPMENT. fjallraven.us

BOOTH# 24001

BOOTH 39159

Profile for Active Interest Media-Boulder

Day 1 Outdoor Retailer Dailey Winter 2017  

Active Interest Media-Boulder

Day 1 Outdoor Retailer Dailey Winter 2017  

Active Interest Media-Boulder