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PHASE 1 – Communications Planning and Approval Proposed Campaign Taglines for AET Consideration SSA HUMS the Same COVID Tune: H – Hand Hygiene (Hum a tune for 20 seconds) U – Understand Your Role M – Mask Up, Gear Up S – Social Distance, Sanitize, Save Lives HUGS — Give Virtual COVID HUGS Until You Can Give Real Ones: H – Hand Hygiene (Hum a tune for 20 seconds) U – Understand Your Role G – Gear Up, Mask Up S – Social Distance, Sanitize, Save Lives The campaign tagline will be included on all forms of internal messaging.
One-Month Electronic Messaging Campaign •
The communications strategy is designed to roll out over a one-month period and will be supported by printed collateral materials. This may include materials such as flyers, postcards, social media content, website content, video content, and planning and messaging documents. Printed documents will be displayed strategically in Social Services Agency (SSA) locations in highly frequented employee areas including restrooms, building entrances, and elevators.
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Additional message content will be developed or updated as County COVID19 pandemic situational awareness dictates. There are core tenets of the messaging platform that will consistently be reiterated and reinforced throughout the campaign (e.g., hand washing, masking, social distancing, stayat-home protocol).
COVID-19 Internal Communications Strategy Office of Public Affairs and Community Relations | January 2021 | Version-1
