Two Month Electronic Messaging Campaign

PHASE 1 – Communications Planning and Approval

Proposed Campaign Taglines for AET Consideration

SSA HUMS the Same COVID Tune:

H - Hands, Wash Often and Thoroughly U - Understand Your Role M - Masks Up, Gear Up S - Social Distance, Sanitize, Save Lives

HUGS — Give Virtual COVID HUGS Until You Can Give Real Ones:

H - Hands, Wash Often and Thoroughly U - Understand Your Role G - Gear Up, Mask-Up S - Social Distance, Sanitize, Save Lives

The campaign tagline will be included on all forms of internal messaging.

Two Month-Electronic Messaging Campaign

The communications strategy is designed to roll out over a two-month period and will be supported by printed collateral materials. This may include materials such as flyers, postcards, social media content, website content, video content, and planning and messaging documents. Printed documents will be displayed strategically in SSA locations in highly frequented employee areas including restrooms, building entrances, and elevators.

Additional message content will be developed or updated as County COVID19 pandemic situational awareness dictates. There are core tenets of the messaging platform that will consistently be reiterated and reinforced throughout the campaign (e.g., hand washing, masking, social distancing, stay home protocol).