3 years on Oman MBR UK

UK & IRELAND ACTIVITIES 2013/14/15 On behalf of the SULTANATE OF OMAN Ministry of Tourism

UK & IRELAND 2013

Evolution of PR activities in 2013 compared to 2012

A total of 39.5 MILLION PEOPLE REACHED through MEDIA coverage generated in the press, websites, radio and TV

UK & Ireland - MBR meeting Muscat June 2014

UK & Ireland – 2013 Activities in figures MEDIA £1.3 M Total value of coverage (due to PR activity & not media buying, equivalent value unmultiplied)

156 articles & programs in the media

20.7 M cumulated CIRCULATION in the PRESS 1.25 HOURS TV COVERAGE 63.5 M cumulated AUDIENCE for TRAVEL TV PROGRAMS 6 PRESS TRIPS 18 PRESS RELEASES 5 Media Events reaching 700 media UK & Ireland - MBR meeting Muscat June 2014

UK & Ireland – Consumer Activity: Social Media Evolution Overall increase of 84.5%

UK & Ireland - MBR meeting Muscat June 2014

TV Campaign

BBC 2 Wild Arabia “The Jewel of Arabia” 1 hour episode.

TOTAL REACH OF 2,929,000 – VALUE £600,000 excluding invaluable permanent presence on BBC2 website of four clips

http://www.bbc.co.uk/programmes/b01r12zm UK & Ireland - MBR meeting Muscat June 2014

UK – 1 years Outdoor Campaigns A Total of 2.08m

PEOPLE REACHED throughout

NEW Two weeks Outdoor Sponsorship of Cobham Crosstrack campaign ,18 Rugby Youths Team (300 underground stations x 10 panels. players). Reached 50,000 Reached 817,000 people

NEW Track side banners and programme ads at GT 3 Races x4: 26,000 spectators total reach 1.26m inc. TV

the year NEW Sponsorship of Orchids Society at the Chelsea Flower Show. Gold medal winner. Reach: 157,000 visitors

NEW WTM outdoor campaign 50,000 visitors

UK & Ireland - MBR meeting Muscat June 2014

Online Campaigns Consumer/Trade

518,564,480 PEOPLE REACHED through Online Campaigns during 2013 Oman Academy Agents trained : 231 in 2013.

Total number of agents trained in 2013: 1536 up by 156%

My Booking Rewards. Agents registered: 91 Bookings: 34

UK & Ireland - MBR meeting Muscat June 2014

Advertorial Print Campaigns Consumer/Trade

A total of 9,775,961 PEOPLE TARGETED through Print Campaigns

Advantage Magazine

UK & Ireland - MBR meeting Muscat June 2014

UK & Ireland – 2013 SHOWS & EVENTS 41.6% increase 4 Oman Roadshow Venues Surrey, London, Glasgow, Manchester, 267 guests

1 Convention Center Roadshow London 2 Exhibition stands at consumer events Cowes Week & Chelsea Flower Show – 250,000 people attended

3 Trade Shows (WTM, BNC & Unite

50,000 people attended in total)

2 Consumer Shows Destinations, Bird Fair, Adventure Travel show, and 4 consumer VIP events

UK & Ireland - MBR meeting Muscat June 2014

UK & Ireland – 2013 Activities and figures TRAVEL TRADE 146 TOUR OPERATORS & AGENCIES program Oman 569 TRAVEL AGENTS trained by the team & 1104 online, launched 3rd OTT program and first sales incentive program mybookingrewards.com

19 EVENTS with TRADE 7 FAM Trips, 77 PARTICIPANTS 32 Marketing campaigns with the travel trade

UK & Ireland - MBR meeting Muscat June 2014

Tour Operator Support

32 Campaigns in 2013

UK & Ireland - MBR meeting Muscat June 2014

INNOVATIVE TOOLS 2013 Produced unique giveaways Pop-up pens, with a very strong USP message

Produced i-wipeys Used on a daily basis by agents and with the QR code to the website on the packaging

UK & Ireland - MBR meeting Muscat June 2014

UK & IRELAND 2014

UK & Irish Markets 2014 Marketing Activities /Events:

✔Adventure Travel Show & NEW Seminar ✔NEW The Holiday World Travel Show ✔Destinations Show ✔Unite Middle East Workshop ✔E-Learning websites (x2), NEW OTT ✔Cruise Show ✔NEW Aspire Luxury Travel Awards Sponsorship ✔World Responsible Travel Awards launch ✔Roadshow – 4 NEW regional cities ✔Chelsea Flower Show – Gold winners ✔NEW Odyssey Fam trip ✔NEW Tourism Society Conference Speaker ✔NEW Northern Ireland Travel Trade 2 day event

Joint Marketing Campaigns (JMC)

✔The Private Travel Company ✔NEW Serendipity Halal consumer Show ✔NEW Black Tomato ✔NEW Mosaic Holidays ✔Scott Dunn ✔Ebookers ✔NEW Driveline Golf ✔NEW A Golfing Experience ✔NEW Titan Travel ✔NEW Abercrombie & Kent Travel ✔Kuoni ✔Destination Store ✔Letsgo2 ✔Red Savannah ✔Turquoise Holidays

Objectives : Building brand awareness Targeted Specific Audience (niche markets) Cost sharing on JMC To Increase PAX to Oman Online Training tool Increase summer and Salalah traffic Develop Mice market Media Coverage (Sources: IPCB and internet research):

121 articles 47 publications (online/offline) 3 TV broadcast (BBC2, Channel 5 and Inside Luxury Travel) 5 Press Trips 12 Press Releases Advertising campaigns: 136 (16 national press, 59 online, 61 print)

UK & Ireland – Q4 Report

Evolution of PR activities in 2014 A total of 57.4 MILLION PEOPLE REACHED through MEDIA coverage generated in the press, radio and TV Total Value of Coverage £5,518,637.1

(Source: IPBC) – AVE X3 as per MOT request

Evolution of media coverage Circulation and ROI £ Articles/TV/Radio in 2014

UK & Ireland – Q4 Report

Social Media Evolution

TOTAL YEAR 8,200 2,172 42,121 1,131 Sources: Blogger Analytics, Facebook Insights, Google Analytics and Twitter Analytics

UK & Ireland Q4 Report

TV Campaign 2014 TV CAMPAIGN – BBC2 WILD ARABIA (IRELAND), CHANNEL 5 ROBSON’S EXTREME FISHING CHALLENGER AND INSIDE LUXURY TRAVEL

→ Total Reach: 45,000,000 (Source: BBC2, Channel 5 and Travel Channel) → ROI: £ 980,000

Robson’s Extreme Fishing Challenge

Swimming with whale sharks http://www.bbc.co.uk/programmes/p01cs9qq

http://www.channel5.com/shows/robsons-extreme-fishing-c hallenge/episodes/episode-4-512

Inside Luxury Travel – Varun Sharma

http://www.travelchannel.co.uk/series-info.asp?series=Inside%20Luxury%20Travel-V arun%20Sharma&ID=1566#.VCRSGPldUeE

UK & Ireland – Q4 Report

Outdoor Campaigns Outdoor Campaigns

Total Reach: 7,7 Million people The Tour de France in Leeds 5 July 2014 - Reach 2,000,000 people (Source: Accord)

+251% on 2013 Wigan Athletic Football Club During 2014-2015 Football League – Reach 225,432 people (Source: Wigan AFC)

ECN Live – Digital Screens in 130 buildings in London London Taxi Tops Digital Screens during two weeks in During two weeks in July 2014 – Reach 417,890 London - Reach 4,683,600 (Source: Accord) (Source: Accord)

Robson’s Extreme Fishing Challenge UK & Ireland – Q4 Report

Outdoor Campaigns Outdoor Campaigns (January: Harrods digital screens and Branded Buses in Dublin to come)

WTM 2014 - EXCEL London 03 – 06 November Reach – 47,512 (total number of visitors WTM 2014) (Source: Reeds)

Robson’s Extreme Fishing Challenge UK & Ireland – Q4 Report

Outdoor Campaigns Outdoor Campaigns (January: Harrods digital screens and Branded Buses in Dublin to come)

National Geographic Store London 12 – 14 December Reach – 4,412 (total number of visitors to the store during the three days) (Source: National Geographic Store)

Robson’s Extreme Fishing Challenge UK & Ireland – Q4 Report

Joint Promotion with Tour Operators → Total of 23 Campaigns Destination Store

Caribtours/The Private Travel Company Newsletter online full page advertising

http://www.destinationstore.co.uk http://www.caribtours.co.uk/regions/arabia/oman/

Kuoni summer workshop

E-bookers

http://www.ebookers.com/hotels/Oman.hd160

UK & Ireland – Q4 Report

Joint Promotion with Tour Operators – NEW 2014 Titan Travel

Abercrombie & Kent Travel Digital screens at Harrods

A Golfing Experience

http://www.agolfingexperience.com/uk/45/GTOC.htm

http://www.titantravel.co.uk

Driveline Golf

http://www.abercrombiekent.co.uk/oman/

Exclusive Golf

Leisure Link Golf

Red Savannah

http://www.leisurelinkgolf.com/country/Oman-24

hhttp://www.drivelinegolf.com/luxury-golf-and-adventur e/oman.html

Scott Dunn online advertising A Golfing Experience Turquoise Holidays

Golf Amigos http://www.golfamigos.co.uk/htm/oman_golf_holi days.htm

http://www.agolfingexperience.com/uk/45/GTOC.htm

http://www.scottdunn.com/luxury-holidays/asia/middle-ea st/oman/when-to-go

Print and Online Campaigns Trade/Consumer

→ Total of 136 Campaigns

Online Exposure for Headline Sponsor of Responsible Tourism Awards 2014 (Source: RTA) Total Value of coverage 2014: £534,160 Total Reach through social media (Twitter): 8,010,841 people https://plus.google.com/10856016829 4700549514/posts

www.facebook.com/responsibletouris mawards

2,402 Likes (30, November 2014)

24 Followers (30, November 2014)

http://e.responsibletravel.com/rsps/w lnk/c/1046/r/-1/e/11663/t/1255 UK & Ireland – Q4 Report

Consumer Shows and Events 2014 Total 13 +63% on 2013

→Total Reach 397,091 visitors (Source: each Show/Event audited figures)

NEW The Holiday World Show – Dublin 24-26 January (47,050 visitors) •The Adventure Travel Show 25-26 January (13,546 visitors) Holiday World Show •Destinations Show – London 06-08 February (37,485 visitors) •Cruise Show 22-23 March (22,000 visitors) •Chelsea Flower Show 19-24 May (157,000 visitors) •Ahmad Al Harthy GT3 Racing Silverstone 1 June (7,000 visitors) •British Beach Polo Championship – Poole 11-12 July (15,000 visitors) •Cowes Week – Isle of Wight 02-06 August (50,000 visitors) •London City Polo – London 14 August (6,000 visitors) •Bird Fair – Rutland 16-17 August (5,000 visitors) Destinations Show •Cruise Show – Birmingham 20-21 September (16,000 visitors) •Dive Show – Birmingham 25-26 October (16,598 visitors) •National Geographic Store – London 12-14 December (4,412 visitors)

UK & Ireland – Q4 Report

Adventure Travel Show

Trade Events 2014

→Total Reach 51,866 visitors • • • • • • • •

Unite ME & Indian Ocean – London 3 March (20 scheduled meetings) Meeting Professionals International Network Event – London 10 April (30 attendees) The Big Northern Ireland Trade Event – 10-11 June (300 attendees) The Meetings Show – London 8-10 July (3,750 visitors) Kuoni Summer Conference – London 11 July (200 attendees) M&IT Agency Challenge – London 11-13 September (24 attendees) Convention Centre Seminar – London 26 September (30 attendees) WTM – EXCEL London 03-06 November (47,512 attendees) World Travel Market

M&IT Agency Challenge

UK Show & Ireland – Q4 Report The Meetings Kuoni Summer Conference

Roadshow UK & Ireland 2014 →Total 148 attendees resulting in an increase in My Booking Rewards to 1000 agents registered Southampton – 28 April

Dublin – 29 April

Birmingham - 30 April Cardiff - 01 May

UK & Ireland – Q4 Report

Give-aways NEW USB MOBILE PHONE CHARGER

UK & Ireland – Q4 Report

UK & IRELAND 2015

UK & Irish Markets Marketing Activities /Events: Consumer ✔The Holiday World Travel Show (40,100 Reach) ✔Destinations Show (39,000 Reach) ✔Cruise Show London (22,179 Reach) ✔Cowes week (50,000 Reach) ✔NEW Tatton Park flower show – Gold award winner (80,000 Reach) (* Art Exhibition planned but not approved)

Mice ✔NEW Antor meets the Mice (17 Attendees) ✔NEW M&IT Mice Agency challenge (38 attendees) ✔The Meetings Show (42 meetings, 4,413 global meetings industry professionals participated) ✔NEW Reetex (6 meetings) (200 attendees)

Trade Press ✔NEW Oman Expo. Milan (5 UK Tour operators) ✔Antor meets the Media (80 attendees) ✔Travel Bulletin Star Awards (Middle East Star award ✔BGTW awards (Sponsored the Adele Evans Award for best winner for the second year in a row) guide book to Hilary Bradt) (450 attendees) ✔NEW TTG Awards (Sponsor of the Luxury Tour Operator award ‘Classic Collection Holidays’ ) ✔WTM (49,275 attendees) ✔NEW Royal Caribbean Gulf Training event (120 agents trained) ✔NEW Travel Bulletin Indian Ocean (Headline sponsor, 55 agents trained) ✔BA workshop (20 agents trained) ✔ANTOR Meets the Trade (75 attendees) ✔Family Holiday Association Regatta (10 Tour Operators) ✔My Booking Rewards (271 agents trained) ✔Unite Middle East Workshop (27 meetings)

UK & Irish Markets Annual Results 2 Fam trips (9 total trade) 5 Press trips (11 total media) 3 Joint Marketing Activities •June: Somak Value £20,000 (MOT cost £10,000) •August- September: Destinology Value £20,000 (MOT cost £10,000) •December-Jan 2016: Expedia Value £34,771 (MOT cost £16,750) December Highlights • Ritz Carlton networking meeting • National Day celebrations at the Jumeirah Carlton • Foreign Commonwealth Office to discuss FCO advice procedures • BGTW Christmas event (AC guest of honour of the Chairman) • Outward bound trust event • OBFA Chairman (AC meeting with Chairman and Executive secretary re-UK chapter).

• ANTOR Christmas hosted by Egyptian Ambassador • Meetings with MyAnna Burring to discuss celebrity visit to Oman and Art Exhibition.

Media Coverage (Sources: IPCB and internet research): •108 publications •5 Press Trips •16 Press Releases Advertising campaigns: 53 (15 online, 15 print, 2 outdoor (24 display adverts + 6 WTM display adverts), 2 Radio (resulting in 96 broadcasts), 1 Online TV WTM campaigns: 18 10 Print 2 Online 1 Outdoor (6 display adverts)

UK & Irish Markets Marketing Activities /Events:

UK & Irish Markets Marketing Activities /Events:

UK & Irish Markets Marketing Activities /Events:

UK & Irish Markets Marketing Activities /Events:

Evolution of PR activities in 2015 Total Circulation to date: 18,715,862 An average total of 18 MILLION PEOPLE

REACHED through MEDIA coverage generated in the press Total Value of Coverage £3,886,391.61 (Source: IPBC and In-house) –

AVE X3

as per MOT request

Total Number of articles 108

Evolution of media coverage Circulation and ROI

Fam Trips/Press Trips 2015 Type of trip

Number of Pax

Names/Position of pax

Purpose of the trip

Media Coverage

Press Trip (UK/01) Muscat Musandam Salalah

2

Michael Howorth – Travel Editor, Invictus Frances Howorth – Photographer, Invictus

To show the whole country as an exotic super yacht destination and contrast it nicely with the more urban cities just around the corner.

To be published.

Expected ROI: Invictus - £81,522.00 (for 14 pages) SYOG 0 £3,495 – 1 colour page

New Marina developments are always of interest as are the more up market resorts and spas favoured by those multi-millionaire readers who own their own super yachts and private jets.

Press Trip (UK/02A) Muscat Nizwa

2

Nigel Tisdall – Travel Editor Marie Claire and his wife Mrs Tisdall

To increase awareness of Oman as a holiday destination through female/family press

To be published in October 2015.

Expected ROI: £25,000 approx.

Press Trip (UK/02B) Sur Nizwa Muscat

1

Hazel Plush – Web Editor Wanderlust

To increase awareness of Oman as a holiday destination through Wanderlust Magazine and online site.

£11,151 (Published in May 2015)

Fam Trips/Press Trips 2015 Type of trip

Number of Pax

Names/Position of pax

Purpose of the trip

Fam Trip (UK/05) Muscat

5

Ms Sheetal Bajracharya - Director, Deurali Travel Mr Rajandev Panday - Reservations Manager, Brightsun Travel Mr Biraj Bhatta – Director, Travel Consol Mr Mohamed Rasheed - Travel Consultant, Dukes Court Travel Jennifer Liu - Sales Executive, Oman Air

Joint agents fam trip with Oman Air to showcase and promote Muscat as a stopover destination for their clients – this fam trip was instead of the Ireland agents fam trip originally planned with Etihad Airways (number 11 on the 2015 Fam Trip Plan)

Fam Trip (UK/03) Muscat Nizwa

4

Mrs Karen Rhymes – Homeworking Reservations Consultant, Thomas Cook Mrs Debbie Taylor – Travel Consultant Holidays Please Ms Leila Kozma – Travel Consultant Destination Store Ms Marta Alonso – Marketing Assistant UK MBR

MyBookingRewards agents fam trip to showcase Oman to the top Oman-selling travel agents of the Rewards Programme.

Fam Trips/Press Trips 2015 Type of trip

Number of Pax

Names/Position of pax

Purpose of the trip

Media Coverage

Press Trip (UK/04) Salalah

5

Ms Helen Elfer – Middle East Destination Editor, Lonelyplanet.com Ms Tara Hampshire - Senior Features Writer, Southern Daily Echo Mr Tom Hopkinson – Sports Reporter, Sunday People Mr James Dickenson – Freelance Travel Writer, Sunday Express Erica Van Rooyen – Travel Trade Manager UK MBR

To Increase awareness of Salalah through UK national press.

Sunday Express - 1 full colour page = £40,670 Southern Daily Echo Total advertising cost for coverage proposed in region £5,000 Sunday People £12,000 LonelyPlanet.co.uk £18,000

Adam Ruck – Freelance, The Daily Telegraph

To promote Golf tourism

Press Trip (UK/05) Muscat

1

Total: £75,670 approx.

1 full page - £68,000

Outdoor Campaigns (Source: Accord Group Limited) Outdoor Campaigns

A total of over 2.13 million people reached Wigan Athletics Football Club.

Supporting Omani goalkeeper Ali Al Habsi. Reach – 58,897 (17 & 24 January 07 – 21 – 24 February)

Harrods Digital Windows (02 – 31 January) Reach – 1.1 million

Oman Branded Buses in Dublin (12 – 26 January) Reach – 155,000

Advertisement on London Taxi’s (1-30 April) Reach – 705,000

Robson’s Extreme Fishing Challenge

Outdoor Campaigns (Source: Accord Group Limited) Outdoor Campaigns

A total of over 2.13 million people reached Cowes Week Assistance on the stand (8-15 August) Reach - 50,000

Robson’s Extreme Fishing Challenge

Outdoor Campaigns (Source: Accord Group Limited) Outdoor Campaigns

A total of over 2.13 million people reached WTM (2-5 November) Reach – 49,275

Robson’s Extreme Fishing Challenge

Print and Online Campaigns Trade/Consumer (Source: Accord Group Limited)

→ Total of 128 online and offline campaigns – of which 13 in Q4 (inc. WTM activity)

Online TV Campaign Online TV interview – Sound TV and Oman Tourism UK You Tube channel with Kate Humble.

Reached 50,316 views in total https://www.youtube.com/watch?v=uGqiENxQgzI

Consumer Shows and Events 2015 Total 6 (Source: each Show/Event audited figures) →Total Reach 271,279 visitors • • • • • •

The Holiday World Show – Dublin 23-25 January (40,100 visitors) Destinations Show – London 29 January - 01 February (39,000 visitors) Cruise Show - London 14-23 February (22,179 visitors) Tatton Park Flower show 22-26 July (80,000 visitors) Oman Pavilion visit - Milan Expo 24-26 July (40,000 visitors) Cowes Week – Isle of White (50,000 visitors)

Trade Training Events 2015 - Total 6 691 Agents trained Source: each Show/Event audited figures (Below target due to 10 Roadshows cancelled)

• • • • • •

Unite ME & Indian Ocean – London 2 March (21 scheduled meetings and 150 in attendance) British Airways workshop – Newcastle 23 June (20 BA agents trained) ANTOR Meets the Trade (75 attendees) My Booking Rewards Roadshows – (9 events, 271 agents trained) Royal Caribbean Gulf training events – (120 agents trained) Travel Bulletin Indian Ocean event – (55 agents trained)

My Booking Rewards in Detail London 26 February (64 agents) Chester 23 September ( 39 Agents) Chelmsford 14 May (11 Agents) Hull 13th October (31 Agents) Newcastle 13 May (43 Agents) Canterbury 24 June (11 Agents) Leeds 9 September (20 Agents) Manchester 11 September (34 Agents) Birmingham 24 September ( 18 Agents)

Joint Promotion with Tour Operators 🡪 Total of 6 campaigns Campaign with Destinology Kuoni - Oman featuring in newsletter

Campaign with Somak June 2015

New Omani Dolls Social Media campaigns: This year, two Omani dolls joined our team at events. At least one doll was at each event this year.

We had several social media campaigns with the dolls as well. For example a campaign to choose the names for the dolls and the selfie-campaign with the dolls at the World Travel Market 2015

SOCIAL MEDIA 2014/5 Oman Ministry of Tourism UK and Ireland

Facebook Evolution What we’ve been doing Upload an engaging photo regularly Respond to Fans Showcase Oman Run Facebook Competition Share Compelling videos

Achievements *data up to June 2015

Number of posts: 1158 Likes: increase of 1968 % since we started.

Reach: increase of 29,738 % since we started.

Challenges Images Hosting of UK website Original Content UK & Ireland – Social Media Evolution

Facebook Competition Tatton Park Flower Show Goals: Increase social media engagement Increase awareness Results:

UK & Ireland – Social Media Evolution

Twitter Evolution

What we’ve been doing Upload an engaging photo regularly Engage with our community Showcase Oman’s live events

Achievements *data up to June 2015

Number of tweets: 2,690 times Followers: increase of 6607 % since we started.

Reach: increase of 5666% of people reached organically.

Challenges Images Hosting of UK website Original Content UK & Ireland – Social Media Evolution

Pinterest Evolution What we’ve been doing Curate content mixed with ours Drive traffic to our blog Drive traffic to Oman’s website

Achievements *data up to June 2015

Number of Pins: 1,230 Followers: 596 ( New account created in 2014 ) Reach: 40,252 people reached organically.

Challenges Images Hosting of UK website Original Content UK & Ireland – Social Media Evolution

*Pinterest boards sample

Google + Evolution What we’ve been doing Amplify our voice Drive traffic to our blog Drive traffic to Oman’s website Improve SEO

Achievements *data up to June 2015

Number of posts: 1158 Followers: 264 ( New account created in 2014 ) Reach: 193,676 people reached organically. * Google + cover

UK & Ireland – Social Media Evolution

YouTube Evolution What we’ve been doing Upload video onto YouTube Promote the Video on Twitter and Facebook

Achievements *data up to June 2015

Number of videos: 18 Subscribers: 288 ( New account created in 2014 ) Views: 95,533 people reached organically.

Challenges Original HQ Videos

UK & Ireland – Social Media Evolution

YouTube Campaign Goal: Increase awareness through digital storytelling.

Actions taken: Upload video onto YouTube Promotion the Video on Twitter and Facebook Special Blog post: Kate Humble’s Podcast & Video interview.

Achievement Reached 46,603 views to date 1,101 people clicked like Blog post has been seen by 1,444 people Video has been shared on: Facebook 104 and Twitter 55 times UK & Ireland – Social Media Evolution

Blog vs Web Evolution

*Blog post screen shot

Comparison: Oman Tourism UK Blog vs.

Oman Tourism official website.

It seems that people in the UK and Ireland are tending to come to our blog rather than the official website as it is of more specific interest, relevance and updated.

UK & Ireland – Social Media Evolution

Total People Reached Our Social Media efforts have reached in 18 months:

1,540,435 million people

UK & Ireland – Social Media Evolution

Social Media Suggestions Content Marketing Imagery: buy HQ stock photo or contact professional Omani photographer e.g. Ahmed Altoqi (recently won National Geographic Top shot photo competition) Place logo in our photos. (Brand recognition) New HQ short videos for social media updates.

Content: Professional Blogger in Oman.

Must remain UK specific, e.g.

Use British journalist living in Oman

New UK Website

Social Media Advertising Facebook Advertising: -Page Promotion -Boost Post -Website Promotion -Contest Twitter Advertising: -Promoted tweets

Social Media Tools Facebook and Twitter Management Tools Content Curation Tools Social Media analytics Tools

Get .co.uk domain Design new website with a blog in it UK & Ireland – Social Media Evolution

Social Media Suggestions New Social Media Tools: Canva: Design. £9 / month Buffer: Social Media Schedule. £32 / month Heyo: Facebook Contest App. £16 / month Post Planner: Facebook Marketing. £10 / month Social Bro: Twitter Marketing. £25 / month Shutterstock: Imagery. £165 one month payment

4 month advertising campaign Total: £4,000 TOTAL NEW SOCIAL MEDIA ACTIVITIES For 2015= £ 5,676

UK & Ireland – Social Media Evolution

TOTAL £143 / month x 4 = £572 £ 1,104 / year (one payment stock photo) ________________________ £ 1,676/ year

The UK’s getting online Percentage of people on the internet every day for personal use

Source: https://www.thinkwithgoogle.com/intl/en-gb/

Oman Ministry of Tourism UK and Ireland

The UK’s getting online How people access the internet is changing: Smartphone users has increased by 38% from 2011 to 2014 in the UK. Tablet users has increased by 36% from 2011 to 2014 in the UK. Should Oman consider to optimize the website for mobile?

Source: https://www.thinkwithgoogle.com/intl/en-gb/

Oman Ministry of Tourism UK and Ireland

The UK’s getting online Source: https://www.thinkwithgoogle.com/intl/en-gb/

More and more people in the UK are online

Source: https://www.thinkwithgoogle.com/intl/en-gb/

Percentage of users online

The UK is one of the top multiscreening nations Number of devices per household

Oman Ministry of Tourism UK and Ireland

The UK’s getting online And when it comes to buying online, that’s applies also for the tourism industry, the UK is the global number 1.

Percentage of people who purchase things online at least once a month

Source: https://www.thinkwithgoogle.com/intl/en-gb/

Oman Ministry of Tourism UK and Ireland

Ascensis Tower Juniper Drive London SW18 1AY, UK T. 0208 877 4508