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HIGHLIGHTS 2018-2019
Travel Trade Activities
October: STA Europe partnered with Expedia for a 8-week online campaign in order to increase sales on their UK and German platforms. The campaign consisting of various banners on the Expedia platform launched on 19 October and ended on 16 December. The campaign generated 75 passengers for a total of 108 room nights for 2019/2020
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January: STA Europe partnered with Knecht Reisen, Soderhavsresor and Tour Pacific for some joint marketing activities in order to increase bookings The campaign generated 210 room nights for Knecht Reisen, 176 room nights for Soderhavsresor and 41 room nights for Tour Pacific.
February: STA Europe partnered with the Best of Travel Group for a 2-month digital campaign in order to drive additional traffic to their members across Germany and increase bookings. The campaign generated around 100 passengers.
