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HIGHLIGHTS 2020-2021
Direct Marketing
September: STA Europe partnered with Tourism Fiji for the recording of a South Pacific podcast featured on the brand new channel The Travel Podcast. The recording was posted on The Travel Podcast on 25 September 2020 and was downloaded over 400 times across 33 countries within a week of its publication Click here to listen.
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October: STA Europe partnered with UK publication City AM for a direct marketing campaign taking place from October to December 2020 in order to raise destination awareness. During the campaign, some 20,000 viewers were exposed to the brand Beautiful Samoa
December: STA Europe teamed up with TTG Media for a direct marketing piece celebrating Xmas. The campaign reached a global audience of 320,300 trade members in the UK resulting in an increased destination awareness and more confidence selling the product
January: STA Europe negotiated a free direct marketing campaign with global online tour operator Kayak both in the UK and France. During the campaign, over 1 million viewers were exposed to the brand Beautiful Samoa.
February: STA Europe teamed up with Travel Weekly for a direct marketing piece including a mix of print adverts, EDMs and display banners. The campaign reached a total of 421,000 travel trade partners, resulting in an increased destination awareness and more confidence selling the product.
