PARTNERSHIPS

February: STA UK/Europe attended a charity game organised by the Pacific Islander Rugby Club in Gravesend. During the event STA Europe was acknowledged by the club as a headline sponsor and the team was able to showcase the destination at a booth located in the players private hospitality lounge where players and their friends and relatives gathered for a lunch after the game.

Direct Marketing

November: STA Europe launched a 4-week Beautiful Samoa Is Back advert in the UK on SKY using AdSmart targeted technology.

Over the 4 weeks campaign, the Beautiful Is Back advert reached 39,206 households in the UK for a total of 256,081 impressions

May: STA Europe negotiated free advertising space with electric cab company Sherbet London as part of a campaign celebrating the coronation of King Charles III. The Samoa branded vehicle joined a fleet of 100 electric cabs during a parade that took place on Saturday 06 May.

September: STA Europe launched a joint campaign with the Best of Travel Group in order to be featured in their March 2023 to March 2024 brochure. 70,000 copies of the brochure were distributed through their 11 members in Germany, Switzerland, Belgium and the Netherlands The campaign also included a 3month digital campaign consisting of a consumer e-shot with call-to-action to approx 1,300 customers, social media posts and a training webinar for all their members