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HIGHLIGHTS 2018-2019
Direct Marketing
August: STA Europe partnered with Family Traveller for an online campaign on both their UK and German websites. The campaign generated 135,000 impressions for a total reach of 951,812
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December: In December STA Europe organised the printing of 4,000 Beautiful Samoa brochures/maps for both the UK and German markets as well as further 1,500 leaflets to showcase the adventure. Romantic and cultural side of the destination. All this printed material was distributed to both consumer and trade members during the various exhibitions attended by STA Europe in 2019 and 2020.
April: Two pieces of direct marketing were published in Travel Weekly and Aspire.
May: A piece of direct marketing was published in Travel Bulletin
June: Two pieces of direct marketing were published on Travel Bulletin and German consumer magazine Abendteueur Reisen.
