Acme Refresh Catalog Development - V01

FPO CATALOG COVER DESIGN

For over one hundred years, through four generations of family ownership, over countless bagels, appetizing platters, and boroughs, some things hold true. We’ve been singularly focused on producing great smoked fish. And as the friendly fish experts, we pride ourselves on doing it the best.

GENERATION 01 - 1906-1954 THE DREAMER

After immigrating from Russia, Harry Brownstein hits the streets of Brooklyn with a horse-drawn wagon and a dream: to create his own smoked fish business. He starts small, distributing fish from the local smokehouses to stores throughout the city. But he dreams big, forging partnerships and making first forays into manufacturing with an eye toward the future. He faces stiff competition and fails more than once. But driven by passion, grit, and a scrappy Brooklyn spirit, he perseveres.

GENERATION 01 - 1906-1954

A SMOKEHOUSE IS BORN

The dream has a name—Acme. Best in the business. First in the phonebook. With his sons Joe and Morty, Harry begins smoking fish in 1954 at 26 Gem Street. A young upstart in an old industry, Acme struggles to pick up steam. But instead of packing it in, the team—now four men strong with Harry’s son-in-law Rubin Caslow—battens down the hatches, focusing on perfecting their craft as they transition from seller to maker.

GENERATION 03 - 1906-1954 BEYOND THE DELI

With a new generation at the helm—Rubin’s sons Robert and Eric Caslow and Harry’s grandsons Marc and Gary Brownstein—Acme makes a name beyond New York. Between burgeoning partnerships with supermarket chains, an expanded factory, and the innovative use of vacuum-pack technology, it’s only a matter of time before Acme’s diversified product line (Pickled herring! Salty belly lox!) makes it out from behind the deli counter and in front of smoked fish lovers everywhere.

GENERATION 04 - 1906-1954

THE LIVING LEGACY

Sailing into its next century, Acme looks to the horizon with a respect for tradition and an innovative spirit. With David Caslow, Adam Caslow, and Emily Caslow at the helm, Acme meets the growing appetite for high-quality, premium-crafted smoked seafood by opening state-of-the-art processing facilities in North Carolina and Chile. As its fourth generation ventures into the global seas of change, supporting sustainable practices across the world, Acme never loses touch with its roots. With a commitment to quality as its compass, Harry’s family smokehouse continues to center craft and celebrate community, near and far.

THE ACME DIFFERENCE

FAMILY RUN

Acme is a family-owned and operated business, now in its fourth generation. From its humble beginnings to today, the Caslow family has been hands on and involved in all aspects of the business, setting the precedent that no task is too small.

ATTENTION TO DETAIL

Acme’s smoked fish delicacies are produced with the utmost attention and care. From sourcing the best raw materials possible, to the quality ingredients in the products, to the wood chips for smoking, to the artisanal practices held: Acme is meticulous in its practices.

QUALITY AND FOOD SAFETY

You can trust that Acme smoked seafood is of the highest quality. Acme’s production facilities surpass industry standards and are AA BRC Certified. Acme’s management is the strongest food safety and quality team in the industry with food science credentials to the PhD level.

INNOVATION AND CRAFTMANSHIP

While Acme is built on tradition, it is also committed to innovation and craftmanship to stay at the leading edge of culinary trends and technological advances in food manufacturing.

COLD SMOKED SALMON

Nova is your quintessential smoked salmon, plain and simple. Trimmed by hand, seasoned with care, lightly smoked, one batch at a time — just as we’ve done for over 100 years. True to the Nova style, we enhance the delicate flavor and buttery texture of the fish for a bite that’s subtle, savory, and utterly indulgent. The definition of simple pleasure. But somehow, even better.

SMOKED NOVA SALMON - 3 0Z

SINGLE SERVE upc: 023384101101

Item: 0110 – 12/cs

SMOKED NOVA SALMON - 4 0Z upc: 023384101101

Item: 0110 – 12/cs

SMOKED NOVA SALMON - 8 0Z

SINGLE SERVE upc: 023384101101

Item: 0110 – 12/cs

SMOKED NOVA SALMON - 12 0Z

VALUE PACK upc: 023384101101

Item: 0110 – 12/cs

SMOKED NOVA SALMON - 16 0Z

FAMILY PACK upc: 023384101101

Item: 0110 – 12/cs

COLD SMOKED SALMON

SALTY LOX

3 OZ / 85 G

upc: 023384101101 • Item: 0110 • 12/cs

BRINED ONLY NOT SMOKED

Lox is the old-world, old-school, OG of the appetizing platter. Brined in salt for at least four weeks. Sliced thin so you can savor its supremely silky texture. Not to be confused with smoked salmon — it’s actually not smoked at all — bold, assertive lox stands alone. Like a dip in the coldest, saltiest sea, just one bite will wake you up (and have you dreaming of the next).

PASTRAMI SMOKED SALMON

4 OZ / 113 G

upc: 023384101101 • Item: 0110 • 12/cs

A MODERN TASTE OF OLD NEW YORK

Innovative and nostalgic, Pastrami Smoked Salmon is Brooklyn in a bite. We cut salmon fillets by hand, smoke them over hardwood, then rub them down with a classic blend of pepper, coriander, paprika, and garlic, for that decadent, deeply comforting, straight-outta-the-delicatessen feel. On the palate, it’s bright, smoky, the slightest bit sweet. On a sandwich, it’s home.

GRAVLAX SMOKED SALMON

4 OZ / 113 G

upc: 023384101101 • Item: 0110 • 12/cs

A FRESH SPIN ON AN OLD FAVORITE

Scandinavian-Style Gravlax Salmon is our spin on the classic cured fish, with a subtle kiss of smoke. For standout succulence and a compelling mix of savory and sweet, we season smoked Atlantic salmon with an aromatic blend of salt, sugar, and dill. Herbaceous and sublimely silky, it’s a taste of two traditions. A bit of the North Sea, by way ofNorth Brooklyn.

EVERYTHING BAGEL SMOKED SALMON

4 OZ / 113 G

upc: 023384101101 • Item: 0110 • 12/cs

A FLAVOR PACKED FAVORITE

This silky, buttery smoked salmon is everything — and then some. It starts with the freshest Atlantic salmon, which we trim by hand before gently smoking it over North American hardwood. Then, we coat it in a blend of sesame, garlic, onion, and poppyseed for a bold burst of toasty, savory seasoning. All the beauty of your favorite bagel, in one flavorful bite.

TOGARASHI SMOKED SALMON

3 OZ / 85 G

upc: 023384101101 • Item: 0110 • 12/cs

KISSED WITH BRIGHT, BOLD JAPANESE 7-SPICE

Togarashi Smoked Salmon kicks it up a notch (or 7). Lightly smoked and carefully coated in shichimi togarashi—Japanese 7-spice—this silky Atlantic salmon piques the palate with sunny, citrus-spiked heat, nuanced notes of umami, and a rich, complex finish. Subtly smoky and searingly bright, it’s our pick for hand rolls, poke bowls, and not-so-basic bagels.

WILD ALASKAN SMOKED SALMON

3 OZ / 85 G

upc: 023384101101 • Item: 0110 • 12/cs

A FRESH SPIN ON AN OLD FAVORITE

Scandinavian-Style Gravlax Salmon is our spin on the classic cured fish, with a subtle kiss of smoke. For standout succulence and a compelling mix of savory and sweet, we season smoked Atlantic salmon with an aromatic blend of salt, sugar, and dill. Herbaceous and sublimely silky, it’s a taste of two traditions. A bit of the North Sea, by way ofNorth Brooklyn.

SMOKED NOVA SALMON SNACKS

8 OZ / 227 G

upc: 023384101101 • Item: 0110 • 12/cs

TID-BITS LOREM IPSUM

Nova Snacks boast all of the savory, silky splendor of our Nova Smoked Salmon in snackable, craveable bite-sized bits. Carefully seasoned and smoked over hardwood, these protein-rich Atlantic salmon pieces bring subtle complexity and undeniable luxury to the table. If you can resist eating them all in one go, try them on pizza, salads, or folded into scrambled eggs.

ALL NATURAL SMOKED SALMON

3 OZ / 85 G

upc: 023384101101 • Item: 0110 • 12/cs

SALT AND SMOKE

Premium sourced, pristinely prepared, refreshingly simple — All Natural Smoked Salmon is all barefaced beauty. Hand-trimmed by experts, cured with salt and salt alone, slowly smoked over North American hardwoods, this wholesome staple is free from artificial preservatives and full of honest-to-goodness, indulgent flavor. Finally, a feel-good food you’ll want to feast on.

HOT SMOKED SALMON

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HONEY MAPLE SMOKED SALMON 4 0Z

Caste consultorum sen tes clabere ssingulic oc, quondam senatiam upc: 023384101101

Item: 0110 – 12/cs

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KANSAS CITY BBQ SMOKED SALMON

3 0Z

Caste consultorum sen tes clabere ssingulic oc, quondam senatiam. upc: 023384101101

Item: 0110 – 12/cs

Innovative and nostalgic, Pastrami Smoked Salmon is Brooklyn in a bite. We cut salmon fillets by hand, smoke them over hardwood, then rub them down with a classic blend of pepper, coriander, paprika, and garlic, for that decadent, deeply comforting, straight-outta-the-delicatessen feel. On the palate, it’s bright, smoky, the slightest bit sweet. On a sandwich, it’s home.

LEMON GARLIC SMOKED SALMON

4 0Z

Caste consultorum sen tes clabere ssingulic oc, quondam senatiam. upc: 023384101101

Item: 0110 – 12/cs

Scandinavian-Style Gravlax Salmon is our spin on the classic cured fish, with a subtle kiss of smoke. For standout succulence and a compelling mix of savory and sweet, we season smoked Atlantic salmon with an aromatic blend of salt, sugar, and dill. Herbaceous and sublimely silky, it’s a taste of two traditions. A bit of the North Sea, by way ofNorth Brooklyn.

WILD CAUGHT SMOKED WHITEFISH

RANDOM WT

upc: 023384101101 • Item: 0110 • 12/cs

LOREM IPSUM

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KIPPERED BAKED SALMON

RANDOM WT

upc: 023384101101 • Item: 0110 • 12/cs

LOREM IPSUM

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WILD CAUGHT SMOKED WHITING

RANDOM WT

upc: 023384101101 • Item: 0110 • 12/cs

LOREM IPSUM

Alitat ipsae nobisse quamet fugitium rendeli quiatquatur, cum velloreperum etur, sum fugiti des dus. Bor renem re, sus. Lestem et aspit et voluptibus et atectatincit faccata epudam rem non num ventistios quatur? Ferferum etur, consequiamus quae. Tem eturi aut laceria ssumquid ma volorerum, consecab il everferatur aut il min rest, sit harcidelia cum hilla qui bla voluptat vent, quid millab illanisquo bea asseriantest hillesciis eum.

SABLEFISH

RANDOM WT

upc: 023384101101 • Item: 0110 • 12/cs

LOREM IPSUM

Alitat ipsae nobisse quamet fugitium rendeli quiatquatur, cum velloreperum etur, sum fugiti des dus. Bor renem re, sus. Lestem et aspit et voluptibus et atectatincit faccata epudam rem non num ventistios quatur? Ferferum etur, consequiamus quae. Tem eturi aut laceria ssumquid ma volorerum, consecab il everferatur aut il min rest, sit harcidelia cum hilla qui bla voluptat vent, quid millab illanisquo bea asseriantest hillesciis eum..

SALADS

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HOT SMOKED SALMON

SMOKED WHITEFISH SALAD - 7 oz upc: 023384101101

Item: 0110 – 12/cs

SMOKED WHITEFISH SALAD - 16 oz upc: 023384101101

Item: 0110 – 12/cs

SMOKED WHITEFISH SALAD - 32 oz upc: 023384101101

Item: 0110 – 12/cs

BAKED SALMON SALAD - 7 oz upc: 023384101101

Item: 0110 – 12/cs

FISH DIP - 7 oz upc: 023384101101

Item: 0110 – 12/cs

HERRING

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HERRING IN WINE - 12 0Z

upc: 023384101101

Item: 0110 – 12/cs

HERRING IN WINE - 32 0Z

upc: 023384101101

Item: 0110 – 12/cs

T his wild-caught pickled herring product begins with the freshest herring available. Delicious, plump, velvet herrings from the Gulf of St. Lawrence are hand-graded and selected for curing in just the right blend of spices and ingredients.

HERRING IN CREAM - 12 0Z

upc: 023384101101

Item: 0110 – 12/cs

HERRING IN CREAM - 32 0Z

upc: 023384101101

Item: 0110 – 12/cs

T his wild-caught pickled herring product begins with the freshest herring available. Delicious, plump, velvet herrings from the Gulf of St. Lawrence are hand-graded and selected for curing in just the right blend of spices and ingredients.

HERRING IN DILL - 12 0Z

upc: 023384101101

Item: 0110 – 12/cs

This wild-caught pickled herring product begins with the freshest herring available. Delicious, plump, velvet herrings from the Gulf of St. Lawrence are hand-graded and selected for curing in just the right blend of spices and ingredients.

HERRING HOMESTYLE - 32 0Z

upc: 023384101101

Item: 0110 – 12/cs

This wild-caught pickled herring product begins with the freshest herring available. Delicious, plump, velvet herrings from the Gulf of St. Lawrence are hand-graded and selected for curing in just the right blend of spices and ingredients.

FOR MORE INFORMATION

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FPO CATALOG BACK COVER DESIGN