Marketability Scorecard

9 Questions to ask a Real Estate Agent before Hiring them to sell your home:

Property Marketing Score Card

Do you have any thought - provoking questions to ask me about my situation?

What 4 options do I have when selling?

Do you have an established communication plan to keep me informed on the progress?

Are you familiar with the amenities, special features, fees and procedures for selling a home in this particular area?

This Tool will clarify the probability of your home selling in today’s “New World”

May I see a copy of your Real Estate License?

Will you use a Secure Supra Lockbox or another type?

Will you be here for all showings?

Do you hold Open Houses and if “Yes”, how are they promoted?

What percentage of your gross profit do you spend marketing to agents with buyers and your ongoing professional expertise?

Contact me and I will answer your questions and address any other issues that may that concern you about selling your home.

Rick Bush, Realtor, GRI, CDPE, TRC, CIPS Graduate, RSD, E-Pro, PME

Phone/Text: 239-250-8541 E-mail: RBush@KW.com www.RickBushHomes.com

Score Your Marketability How did your previous Agent Handle Your Listing?

Score items 1-10 (highest) Location

_____

Signage:

____

Was a sign allowed and did it have a flyer information box?

The sign must have information for iPhone and Text messaging response.

Price:

____

6 Seller Myths Myth #1: You should always price your home high and negotiate down.

Truth: Pricing too high can keep the best Qualified Buyers from seeing your home.

Is your property in an area that is sought out by buyers?

Was your price in a range that buyers would be comfortable making an offer?

Myth #2: Minor repairs can wait until later.

There are more important things to do.

Amenities, Gated, Golf, Waterfront, Centrally located to shopping and schools.

Agent should provide a detailed Market Analysis to determine a competitive price.

Truth: Minor repairs make your house more marketable.

Condition:

_____

Total Score:

_______

Are there any needed repairs?

Items such as, peeling paint, dirty soffits, carpets, tile grout, windows, sliding doors, de-cluttering and de-personalization.

Property Marketing:

_____

Were Professional photos and brochures used in your property promotion?

Mailers sent, exposure on all buyer search web sites, not just Multiple Listing Service.

Agent Marketing:

_____

Was property “Pitched” at local board and Networking Events?

Email campaign to agents, Flyers to Broker’s offices, Blogging & Social Networking & 800 number information response line.

“The Ideal Realtor”

Myth #3: Once a potential buyer sees the inside of your home, curb appeal won't matter.

Truth: Buyers probably won't go inside if the outside of the home is not appealing.

Ideal Realtors use a consulting approach when helping clients with Real Estate needs.

Myth #4: Your home must be every buyer's dream home.

Ideal Realtors are active in the Community and Leaders in the area.

Truth: Over improving can cost you profits.

They continually educate themselves on the Real Estate Market, changing conditions and statistics. They must be Certified in Short Sales and Distressed properties.

Ideal Realtors need to be Full Time and affiliated with a National and International Brokerage to be able to market properties to the most ready, willing and able buyers both here and abroad. 30% of SW Florida Sales are foreign buyers.

Myth #5: You are better off selling your home on your own and saving money on the commission.

Truth: Statistically, sellers who do not use an agent sell for 13% less & require the services of an agent to finalize the deal.

Myth #6: When receiving an offer, make the buyer wait as a negotiation tactic.

Truth: You should reply immediately to an offer!