Naming conventions Initial capitalization Programs

Line of business

Naming conventions • Initial Capitalization • Programs

Home Health

• Skilled nursing and rehabilitative therapy to help with recovery or managing a chronic condition

• Behavioral health focusing on patients suffering from late life depression and dementia

Hospice and Palliative Care

• Symptom and pain management, emotional and spiritual support, as well as end-of-life planning for comfort, peace of mind, and quality of life in the home or an inpatient setting

Medical Home Care

• Also known as private duty nursing, is daily medical home care for children and adults, including comprehensive care, ranging from skilled nursing to certified home health aide care

Personal Care Services

• Assistance with daily activities such as bathing, dressing, meals, and medication reminders by personal care attendants

Initial Capitalization

• Generally we only use initial caps when referring to our lines of business, our programs, proper nouns, titles, places, etc. Never for generic terms such as “doctor, nurse, physical therapy, behavior health”

Ex: “Dr. John Smith is Chief Surgeon at Wisconsin General…”

But not “Dr. John Smith is a Surgeon at...”

Ex: “We offer physical therapy and behavioral health services…”

• In general, capitalization will follow in all instances when referencing AccentCare official Line of Business as a proper noun, and in the singular. Initial caps are NOT needed when used in general terms. See examples below:

“AccentCare’s Home Health Services…”

“AccentCare’s Hospice Services…”

“AccentCare’s Personal Care Services…”

“Our home health services…”

“Our hospice caregivers provide services...”

“Our personal care services teams include...”

“We provide excellent home health services to the communities..”.

• When referring to a generic reference to this type of health care or the actual services, do not capitalize.

Ex: “When searching for personal care services, home health, or hospice…”

Programs

RightPath® Program includes:

• Cardiac

• COPD

• Diabetes

• Palliative care

• Late-life depression

• Joint Rehabilitation (physical therapy)

Notes:

• ® first instance only

• Disease/condition names: always lower case unless based on proper noun/name: “diabetes” vs. “Huntington’s Disease” vs. “the RightPath Diabetes Program”. Generally we only use initial caps when referring to our lines of business and/or our programs

• All initial caps when used all together to refer to the official program:

Ex: “AccentCare’s RightPath Diabetes Program has a number of…”

• Generic instances that do NOT reference RightPath specifically, use lower-case:

Ex: “Many diabetes programs focus on diet…”.

• Second/subsequent use referring to a RightPath Program: shortened version should remain capped:

Ex: “As previously discussed, our Diabetes Program…”

AdvancedCare at Home®

• ® first instance only

SAFERPath® Program for Personal Care Services

• ® first instance only

Maternal Child Health Alert Systems

• (Minnesota/Fairview JV specific programs)