Joint Ventures

When co-branding materials or illustrating a joint venture (JV) between business partners, additional guidance for logo use, naming conventions, and copywriting is necessary. Each JV has unique guidelines, nuances, and requirements that must be adhered to on all materials. Always try to avoid breaking the full brand name on separate lines.

In Collaboration With

JV Lock Up

• Only use JV lock up at left. Do not alter or rearrange elements

• JV lock up should be used as “sign off”; AccentCare is dominant brand JV lock up should be used only in one instance per piece (ex: back side bottom of flyers; back panel of brochures, etc.)

• AccentCare logo should be used everywhere else.

Official Name / In-Copy Usage

• None. “AccentCare” in copy throughout.