Joint Ventures

When co-branding materials or illustrating a joint venture (JV) between business partners, additional guidance for logo use, naming conventions, and copywriting is necessary.

Each JV has unique guidelines, nuances, and requirements that must be adhered to on all materials.

Always try to avoid breaking the full brand name on separate lines.

JV Lock Up

• Only use JV lock up at left. Do not alter or rearrange elements

• JV lock up should be used on all materials, everywhere. Do not use AccentCare logo

Official Name / In-Copy Usage

• In copy (aligning with appropriate LOB):

• AccentCare® Fairview (for general brand messaging pieces not specific to a single LOB)

• AccentCare® Fairview Hospice

• AccentCare® Fairview Home Health

• AccentCare® Fairview Home Health and Hospice

• Use above per appropriate LOB first instance.

• Never use “AccentCare” alone

• Use we/us/our after first instance for copywriting clarity and with discretion (may use either JV name above when appropriate/for clarity).