The circle

The circle is unity on a roll.

A period is the end of statement but only the beginning of a story. The circle in our visual elements is taken from the period in our logo. As a period, it literally completes a statement; it is a declaration and a summation that AccentCare is here for our patients and more than equal to the tasks at hand.

As a circle, it does much more. It symbolizes unity and wholeness. It denotes smoothness, fluidity and an absence of points, edges and interruptions. It conveys movement and energy. The circle is both simple and powerful, and in an attractive and understated way, it has a lot to say in our design.

Pattern

Groups of circles should be used intentionally, purposefully, and thoughtfully; never as merely “decoration”. Note bleed of pattern extends beyond the page, implying continuation of movement and fluidity.

As photography frame

Contain thoughtfully chosen, relevant, and brand-approved photography within a circle frame, usually bleeding off the page.

For emphasis

Note the example here; a single circle breaks the pattern to highlight our logo.

When grouping circles into grids or patterns, ensure the edges of the circles meet but do not overlap, creating a clean and fluid flow.

Overlapping circles general placement recommendation. Visual balance and thoughtful, purposeful usage is more important than rigorous adherence to exacting geometry.

Typography

Our primary typeface is Poppins. Poppins is a geometric, sans serif family with a variety of weights and a modern, circular feel. Normally we utilize Poppins in 2 weights — Regular and Bold. Our primary weight is Regular, which is best used in body copy.