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The rules of our writing.

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About AccentCare®

AccentCare is a nationwide leader and trusted guide in post-acute health care covering a broad continuum of services from personal, non-medical care to home health, palliative care, hospice, telehealth, and care management. Our innovative care models and strategic relationships with major health systems, physician groups, insurers, and value-based providers give us a full understanding of how to deliver the best possible experience for patients and their families. Because of these distinct advantages, we can relentlessly reimagine and advance the standards of care in our communities. Headquartered in Dallas, our 30,000 compassionate professionals across the nation deliver on the promise of exceptional care in more than 260 locations, collectively serving more than 210,000 individuals across 31 states and the District of Columbia. Visit us at www.accentcare.com

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AccentCare welcomes all persons in need of its services and does not discriminate on the basis of age, disability, race, color, national origin, ancestry, religion, gender, gender identity and/ or gender expression, sexual orientation, or source of payment. © 2023 AccentCare, Inc.

• Include on all public-facing printed marketing materials

• Exception: Printed materials with limited space/small sizes

• Include line break/line space after first paragraph

• Not required on internal communications

• Not required on digital marketing pieces

Tagline: “Reimagining care, together.”

• Consumer-facing marketing

• Generally do not use in consumer-facing marketing

• Exceptions may be made in case by case instances, e.g. highlighting/referencing the rebrand, mergers, our teams, etc.

• Talent acquisition/recruiting

• May use when appropriate and when supports messaging

• Partner-facing/B2B marketing:

• May use when appropriate and when supports messaging