Voice

How our brand shows up and acts in front of others.

Voice is an essential expression of our brand personality.

Along with visual identity, the other and perhaps most essential expression of our brand personality is our voice: the words we use, the attitude we project, and the values we stand for.

Our voice is consistent because it must be recognizable, trustworthy, and authoritative: always and everywhere, across every touch point. If our brand were to speak in a dark room, we’d want our customers to instantly recognize it, trust it, and move toward it — to have a clear sense of who we are and intuitively know that we’re the personal, home health and hospice care.

A strong, effective voice is:

• Clear, consistent, genuine, and distinct. When we embody our key brand personality traits, we ensure that distinction.

• Accessible and free of jargon that makes it difficult for a non-health care audience to understand.

• Accurate, reliable, and free of inconsistencies and errors in grammar, punctuation usage, and syntax.

The AccentCare voice is uniquely:

Compassionate

Our people all share a passionate belief that the delivery of care can and must improve for millions of patients and their families. Our industry-leading experience across the continuum of care allows us to understand our patients’ challenges and gives us empathy.

Courageous

Our unmatched expertise, combined with a vision born of deep conviction, makes us confident and courageous. Because we’re brave and committed, we lead the way.

Wise

We are a diverse, dynamic company of caregivers, healers, and trusted guides with the foremost expertise in personal, home health, and hospice care, all united in a single purpose. There is incredible wisdom in the joining together of so much talent and experience.

Trustworthy

We’re trustworthy because we’re knowledgeable and we’re patient-first. We are driven to provide empathy, to provide excellence, and to provide comfort — at a level we’d want our own family members to have.

Visionary

We’re leveraging deep competencies, nonconformist problem-solving, and profound compassion to deliver better outcomes to those that desperately need them. No one else can make this claim as credibly as we can, and we are on a mission to revolutionize a broken industry.