Brand personality

AccentCare is a trusted guide. Our brand personality is the sum of human traits that people — externally and internally — associate with us. Consumers want to see the humanity in an organization. We, in turn, want them to see the right humanity in our organization, the traits that most clearly and correctly embody what AccentCare uniquely is. We want those traits to come through in our look, feel, voice, and deeds.

Most succinctly put, AccentCare is a trusted guide. The key attributes that make us a trusted guide are our compassion and empathy, our independence and nonconformity, our expertise and trustworthiness, our leadership and wisdom, and our courage and self-sacrifice.